In today's hectic world, time plays great value in the life of every inhabitant of big cities. It happens that the bustle is so addictive that it becomes impossible to set aside half an hour and just have lunch during the working day. At the same time, ideas about healthy way life. People are gradually realizing that in order to keep the body working at such a frantic pace, it is not enough cola and buns intercepted in a street stall on the way to work. The body always needs vitamins. Against the backdrop of these trends, fresh juices and their mixtures have become increasingly popular. Fresh bars have finally found their highly profitable niche in the catering market.
How to open your own fresh bar?
Fresh bars are remarkable in that they do not require large investments at the opening stage - ten to fifteen thousand may be quite enough. Moreover, the full payback with a successful choice of location comes in a year. To open a fresh bar, a room of five to seven square meters is enough. When choosing a location for its placement, it should be borne in mind that the principle of operation of a fresh bar implies a fast passability of customers, many of them order a fresh drink, drink - and immediately leave. Therefore, especially crowded places, such as supermarkets, shopping centers, office centers, sports clubs and sections, bistros, cafes and restaurants - exactly what you need.
Equipment for a fresh bar will require the lion's share of the funds invested in its development. Its comparatively low cost is another reason for such a small amount to start with. About four thousand US dollars will require the purchase of a citrus juicer, a universal juicer will cost you one and a half thousand, and equipment for peeling fruits and vegetables will cost you two hundred to three hundred dollars. Additionally, you will have to purchase a refrigerator, cash machine and bar counter or bar on wheels.
Professional equipment installation and decoration outlet will require an investment of several thousand more. Experienced owners of such establishments and economic experts recommend opening a network of fresh bars right away. Working off all technological processes you can produce at one point, and then, in its likeness, open several more. This will significantly reduce the payback period.
The preparation and sale of a mixture of fresh juices as a business is quite new. Not so long ago, freshly squeezed juices were sold exclusively in the most prestigious hotels and restaurants with a 300% markup. This caused the population to associate fresh juices with high cost and elitism, which scares away customers. You can reduce the cost of the product if you cook fresh juices with ice or serve with ice cream. For greater success, you should resort to the services of marketers who will promote your brand and fresh bars in general as a territory of a low price category and healthy eating for kids. Oddly enough, this approach is not yet very popular among modern owners of such outlets, and they prefer to rely on bright design, location in crowded places and distribution of flyers.
An important point is also the selection of personnel. Usually, women between the ages of twenty and forty are hired to work in a fresh bar. They are subject to standard high requirements in terms of decency, honesty, accuracy and the availability of a medical book. Working with a juicer is quite simple, so this work does not require special education - training is done in just an hour right at the outlet. The main thing in an employee is the ability to trade, be polite and always smile, so that customers are always satisfied and come back again and again. As in ordinary bars, the work of a fresh bar salesman usually takes place in shifts - a week after a week or two days after two. It would be quite useful sometimes to check your sellers for honesty: even in such small outlets, a dishonest girl can put money not in the cash register, but in her pocket without breaking the check. The "mystery shopper" method for checking for fraud of this kind is one of the most effective and cheapest ways to stop fraud.
Opportunities for development
About 10 years ago, the first fresh bars began to open in Moscow. One of the interesting ideas turned out to be the opportunity to purchase not only mixtures of freshly squeezed juices, but also bottles with extracts of medicinal plants - a kind of pleasant and aesthetic alternative to vitamin complexes and bioadditives. The cost of such a bottle with a volume of 100 ml. - about fifty American dollars. And even today, in the background economic problems and instability, they are very popular.
It is quite possible that over time, Russian fresh bars will start selling organic cosmetics. The idea came from Japan, where a similar scheme has already been implemented and promoted. The bet is that customers who are interested in healthy food will also be interested in purchasing cosmetics made from natural ingredients. Of course, the implementation of cosmetics will require a fairly large space, and not every fresh bar will be able to adopt this idea. In addition, it will be necessary to tighten the requirements for personnel - after all, they will now also need sufficient knowledge in cosmetology and medical education. From now on, a fresh bar employee will have to be able not only to squeeze and mix juice, but also to provide a description, as well as recommend cosmetics that suit a particular client, taking into account his skin type, possible allergies and other features of the body. Accordingly, the salary of such an employee should be an order of magnitude higher. It is not known whether such a business idea will take root in Russia, but it is already encouraging that fresh bars are not only opening, but are already thinking about directions for further development.
Not so long ago, unusual bottles filled with delicious soda appeared on the shelves of supermarkets. "Fresh bar" - a drink that attracts the attention of customers. This is not just fruit juice, but mixed cocktails. A rich assortment will satisfy the tastes of any buyer. Non-alcoholic drink. Therefore, it perfectly quenches thirst on a hot day. You can drink both children and their parents. We will try to understand the variety of tastes in the article.
What is the highlight of the drink
So, what is the advantage of the drink? First, in its unusual taste. "Fresh bar" - a drink that repeats the composition of the most famous cocktails ("Mojito", "Sex on the Beach", "Pina Colada", "Kir Royal" and others), but there is no alcohol. Secondly, the price of the goods is quite democratic (about 30 rubles per 0.45 l).
It is worth noting that the Rosinka company, which is located in Lipetsk, is engaged in the production of the drink. She has proven herself with positive side. used latest equipment. In addition to these products, there is a production of mineral waters.
For every taste
"Fresh Bar" is a drink whose tastes repeat famous cocktails. In the first place in popularity is Mojito. I would like to note that only soft water is used for production. Soda bubbles do not cause discomfort, there is no sharp bursting and taste of soda.
The main ingredient, of course, is mint. Its smell can be felt only by unscrewing the lid. It also tastes like it. Lime aroma is present, but less pronounced and not as bright.
The color of the drink resembles lemon juice. There is a greenish tint. The taste of the cocktail is absolutely not cloying, sugar in moderation. Manufacturers recommend adding a little ice to the glass before drinking, you can put a slice of lemon or a sprig of mint for greater freshness.
"Fresh bar" - a drink that can pleasantly surprise you. So, for example, having tried "Black Jack" in a non-alcoholic, carbonated version, many customers were delighted. All the charm is in the combination of two flavors that the manufacturer offers. The main focus is on cherry. It gives the cocktail a pleasant bitter taste, rich and bright aroma. Sets off her almonds, which comes in smaller quantities.
various juices;
flavors.
The use of aromatic additives causes particular complaints from buyers. But you can’t do without them, because only with their help you can achieve similarity with well-known cocktails in which alcohol is added. The drink is not high-calorie (38 kcal per 100 ml).
Reading 6 min. Published on 27.12.2019
The usefulness of freshly squeezed juices has long been recognized worldwide. However, many people do not have time to prepare vitamin drinks every day due to lack of time. Well, fresh bars do a good job of this, providing customers with a wide range of nutritious juices to choose from. And visitors love it. That is why aspiring entrepreneurs can consider such an establishment as a profitable business activity.
Opening a fresh bar from scratch: documents required for registration and opening a fresh juice bar
The official activity of the businessman is confirmed by the relevant documentation:
- Certificate about. For a fresh bar, similar legal form is the best option.
- Paper, where the selected types of activity are recorded (OKVED). The choice is usually made in favor of the production of fruit and vegetable juices and serving drinks.
- Certificate confirming the order of the individual identification number of the taxpayer. Experts recommend a simplified taxation system.
- Permission from the SES to conduct activities - trade in products.
- Permission from the Fire Service is also in the list of required documents.
- Agreement for the lease of premises.
Where is the best place to open a fresh bar in a shopping or fitness center?
A few words about the area of the fresh bar. Enough from 4 to 10 "squares" for the full operation of the point. An indispensable condition is the crowded place, or rather, a high level of traffic. Ideal options include large shopping malls or fitness centers.
However, do not discount other places.
There are quite a lot of potential clients of fresh bars in such public places as:
- Airports and train stations.
- Large beauty salons and water parks.
- Cinemas and city parks.
It is better for a novice entrepreneur to stay in mall, choosing one of the walk-through alleys, or rather, in the very center of the alley. The open space allows passers-by to see the whole fresh production process. This nuance at times increases the number of customers.
Sports clubs cannot boast of such a level of human flow. The assortment of a bar in such an establishment should be wider and more refined, with a wide variety of fruit and vegetable lists, exotic fresh cocktails, juices with herbal tinctures, and so on. This option is good at the stage of business expansion.
How interesting it is to decorate a fresh bar: ideas for decorating a fresh juice bar
Customers visit the fresh bar spontaneously. According to the principle saw, wanted and bought. Purposeful visitation is rare. Therefore, there are only two requirements for design: bright colors and memorability. For example, it is difficult to walk past a bar counter made in the shape of an orange or other fruit. It is bright, effective and understandable to the consumer.
Entrepreneurs working in this segment do not bother with design research at the initial stage.
They are limited to:
- Pasting the bar counter with photos of fruits.
- Laying out on the windows of the fruit assortment.
- Filling transparent vessels with various fruits and placing them on the shelves.
- By ordering a bright sign such as "Vitamins from the garden", "Vitamin moisture", "Invigorating drinks for the whole family."
Design will be required when opening a chain of bars. Then you certainly cannot do without additional costs for the services of a designer to develop your own style. In this aspect, franchising of such bars is good - the businessman is provided with a ready-made design of the outlet.
Which juice is more profitable to sell in a fresh bar: an assortment of a fresh juice bar
It is more profitable to sell juices from popular fruits.
In this aspect, buyers prefer the following fresh juices:
- Grapefruit.
- Orange.
- Apple.
Vegetable juices also have a high rating, selling well:
- Beets and carrots.
- Celery and tomato.
Here, perhaps, is the entire list of the main assortment. However, with such a limited drink map, it is difficult to spin the business. Consumers are attracted by the variety of offers. Therefore, the assortment range is supplemented with fruit smoothies (cocktails with berry-fruit puree, milk and other ingredients), mineral water, popsicles, tea or coffee, desserts.
What equipment is required to operate a fresh bar?
When buying equipment, the working areas of the bar and the menu are taken into account. In fact, any bar is divided into two zones: raw materials are washed in one, drinks are prepared in the other.
Fresh bar is equipped with:
- Professional juicers. There should be two of them - for the production of juices from citrus fruits (pomegranates) and for other fruit and vegetable drinks.
- Washer and refrigerator.
- Refrigerated showcase and ice maker.
- Apparatus for cleaning raw materials.
- Blender and mixer.
- Bar counter.
- Cabinets in which inventory will be stored.
- Disposable tableware, bottles.
The sale of ice cream, coffee and other products involves the purchase of additional equipment.
Attention . A prerequisite for choosing a supplier of equipment is the provision of warranty (free) repairs. The increased load on the devices is often accompanied by their breakdown, and the cost of repairs turns into considerable sums.
Recruitment for work in a fresh bar?
Personnel, as you know, play a major role. No special skills are required for work. The equipment is simple, it takes a day to master it.
When selecting candidates, special emphasis is placed on individual qualities:
- Decency . It is better to exclude the fact of theft in advance, otherwise you will have to install a hidden surveillance camera.
- Neatness . Juices are prepared in the presence of the customer.
- Sociability . An employee who knows how to find an approach to any buyer is able to significantly increase the profit of the point.
As a rule, such work is optimal for women under 40-45 years old or for young people. The bar has 2-3 people working in shifts, receiving a fixed salary plus a percentage of total sales. Usually its size is not more than 10%.
Fresh juice bar advertising and marketing: how to promote a fresh juice bar?
- Development of a logo and its application on the bar counter (its side parts) and napkins.
- Signage installation. Preferably bright - visible from a distance.
- Distribution of business cards and bouquets with a list of fresh menus and brief information about useful properties everyone.
- Adherents of a healthy lifestyle closely follow the "novelties" in this area, study useful recipes for vitamin cocktails (mainly via the Internet). Therefore, it is appropriate to offer special positions - freshly squeezed juices for active people, for those who want to lose weight, for children or expectant mothers.
- The juice menu should be supplemented with some seasonal "zest". For example, ordinary apple juice is unlikely to interest a person, but a drink with the addition of ginger juice and honey will definitely attract attention in the winter - during the “rampant” of colds.
- Holding various promotions also increases profits. For example, a significant discount for every third cocktail.
The assortment of a fresh bar should be constantly updated in accordance with the season and the needs of customers.
Ready-made business plan for a fresh bar from scratch: calculations of expenses, income and payback periods
Consider a business plan for a bar located on the territory of a shopping center:
- The area of the establishment is 8m².
- Number of employees - 1 person (the functions of the second seller are performed by the owner of the bar).
- Every day, up to 11 kg of fruit and vegetable raw materials are spent on juice production.
The amount of start-up costs plus the amount of expenses for the first year:
Income calculation:
- The margin for juice is 250-300%. The cost of a drink for a glass of 250 grams is 35 rubles, its sale price increases to 105 rubles (the margin for additional goods is less, it is not taken into account in the calculations).
- On average, up to 20 liters of juice are sold per day (more in summer).
- Daily revenue of 8,400 rubles.
- We subtract the cost, we get a daily income - 5,600 rubles.
- This means that the monthly income of the bar is 168,000 rubles, and the annual income is 2,016,000 rubles.
With this option, the institution pays for itself in six months. In practice, the payback period lasts about a year.
As you know, today a healthy lifestyle has become one of the most relevant fashion trends. More and more people are starting to engage in fitness and refuse fast food and other products of little use, and even harmful to the body. In this regard, freshly squeezed juices, or fresh juices, have become very popular.
So, people who monitor their health are already cautiously looking at packaged drinks sold in stores. Taking into account this trend, it is possible to construct a very profitable business selling freshly squeezed juices. Moreover, the competition in this segment is not yet so great, and the profitability of such a business is quite high. We will talk today about how to draw up a business plan for a fresh bar and bring it to life.
History of the freshly squeezed juice business
The idea of fresh bars came to us from America, where the first institutions of this kind appeared in the 90s of the last century, as opposed to the numerous fast foods invented there. Thus, entrepreneurs have contrasted tasty and healthy juices with harmful and fattening drinks and foods. Fresh bars came to us at the beginning of the 2000s and immediately began to gain popularity quite rapidly.
Preparation of the necessary documentation
If you decide to open a bar business based on freshly squeezed juices, then the easiest way is to register as individual entrepreneur. If the business will grow rapidly or if you plan to open a business with a partner and co-founder, then it makes sense to choose a form of partnership with limited liability. Get ready that it will take you some time to register (usually about a month).
The business plan for a fresh bar should also provide for obtaining permits from the sanitary and epidemiological station and the fire department. The complexity of this procedure will depend on the location of your point.
So, if you organize a bar in a large shopping and entertainment center, then most likely you will be able to complete all the formalities in a short time. After all, when such an object is put into operation, as a rule, it immediately provides for the possibility of opening points for the sale of drinks, for which the administration must have the appropriate permits.
How to open a fresh bar: business features
The main question that beginner juicers ask is the need to find out: does it make sense to open a separate outlet or would it be better to organize a whole network at once? The opinions of experts on this matter differ. So, some believe that if you are lucky with the location of the fresh bar, then it is quite possible to get by with one point.
Others are sure that it is necessary to start exclusively with a network that includes at least three places selling freshly squeezed juices. In this regard, when drawing up a business plan for a fresh bar, a future entrepreneur needs to independently accept this decision, which, by the way, will largely be determined by the size of its starting capital.
Choosing a location for the location of the outlet
Due to the fact that products of this kind are not cheap, and not everyone can afford freshly squeezed juices and cocktails, a fresh bar, ideally, should be located near expensive shops and fitness clubs. In addition, we recommend that you take a closer look at large supermarkets and shopping and entertainment centers, as well as water parks.
Of course, rent retail space in such establishments is expensive. But due to the fact that your point will consist of only one bar counter, you will need no more than 5-6 square meters near the wall. Moreover, experts recommend organizing a square rather than an elongated point. It will be much more convenient for the seller to work on such an area.
Fresh bar decoration
After you decide on the location, you should pay more attention to the design of your outlet. After all, in order for a potential client to pay attention to it, it is necessary to design it in an attractive, bright and original style. In this regard, the development creative idea for a bar should be an integral part of your business plan.
Range
Experts in this case argue that grapefruit, pineapple, orange and carrot juices sell best. At the same time, the undisputed leader is orange fresh. In general, at the initial stage, it is recommended to include at least seven positions in the assortment of your bar: three juices from citrus fruits (orange, tangerine and grapefruit), as well as apple, pear, carrot and beetroot.
It should be borne in mind that when you include drinks from root crops in your menu, you will need to equip a vegetable shop to clean them. That's why the best option there will be a selection of a supplier who will deliver already cleaned products to you, from which all that remains is to make juice.
Fresh bar equipment
The main unit for the production of fresh juices is a juicer. You will need several of them: for citrus fruits and pomegranates, as well as centrifugal and auger. One juicer cannot be dispensed with due to the fact that it is impossible to squeeze juice from different raw materials equally well on a device of the same type.
For example, small berry seeds can very quickly clog the cells of a centrifugal unit, as a result of which the personnel have to be constantly distracted by cleaning it.
Due to the fact that orange juice is the most popular, it is necessary to immediately allocate a separate device for its production. Today on the market there are units for making fresh oranges that require minimal human intervention. However, they are not cheap, and at the initial stage of the business it does not make sense to buy them.
If your plans include making smoothies, then you will also need to purchase blenders, a refrigerator for storing ingredients, a freezer for ice and ice cream. It will also be very good if you can bring a water supply to the point. After all, there is always a need to wash your hands or rinse fruits, vegetables and measuring cups again.
Staff
If you are planning to start a family bar business, then at the initial stage you can do without hired employees. However, keep in mind that the entrepreneur himself should not stand behind the counter, as he will have enough worries without it: contracts with suppliers, building relationships with inspection and regulatory authorities, the landlord, etc.
The business plan for a fresh bar should ideally include two sellers for one outlet. It is desirable that they work, replacing each other in a week. Such a scheme is very convenient for both the owner and employees. At the same time, the seller submits a cash register and a report once a week, without being distracted by this procedure every day.
Also, do not forget about accounting services. It can be organized in two ways: hire an incoming specialist or use the services of a company that provides such services. You will need a full-time accountant if you organize a large network of outlets selling freshly squeezed juices.
Opening a fresh bar: the financial side of the issue
To begin with, we propose to consider the amount of investment required to start such a business. The main costs will fall on the purchase of equipment and will amount to about 9-10 thousand US dollars. At the same time, juicers for pomegranates and citrus fruits will cost 3-4 thousand dollars, and universal units - 1.5 thousand. The remaining amount is for the purchase of refrigeration equipment, a counter and various small things.
Another 2-3 thousand dollars will have to be spent on the design of the outlet and installation of equipment. Don't forget about the monthly rent. In places with good traffic, it will average 1-1.5 thousand dollars.
On the wages sellers need to pledge an amount of 350-400 dollars. About 200-250 dollars a month you will spend on accounting services.
Thus, the initial cost of organizing the work of a fresh bar in the first two months will be about 15-16 thousand dollars. Moreover, this amount does not include the cost of purchasing and transporting raw materials.
However, according to experts, the profitability of a fresh bar reaches 300%. Provided that the work is properly organized, this will make it possible to recoup the initial investment in 6-8 months. In the future, the entrepreneur can count on a profit of 2-3 thousand dollars from each outlet.
A fresh bar is a bar whose assortment consists of juices and drinks based on them. The idea was born in the USA in the wake of promoting a healthy lifestyle. Instead of alcohol, coffee or tea, visitors are offered fresh natural juices. In America, this business generates multimillion-dollar incomes, while in Russia the initiative is only taking root. Yields are, of course, lower. But today the level of profitability reaches 300%. In addition, this still new business idea has not been implemented in every region of the country. At the same time, the implementation of the plan does not imply any complex bureaucracy associated with permits government agencies, no large investment capital, no search for qualified personnel who could be trusted with the business.
Let's look at a fresh bar business plan drawn up for the city of Lipetsk.
Summary
The goal of the project is to open a bar selling fresh juice and other drinks made from it. The need for investments is only 760 thousand rubles. Planned income - 600 thousand rubles. in year. The payback period is 16-18 months if the pessimistic scenario is implemented.
Before proceeding with the registration of an enterprise, you need to understand how to open a fresh bar and how much money it will take. On average, the initial investment is 350-450 thousand rubles. The amount of monthly costs depends on which premises are used (own or rented) and whether hired personnel are involved.
The fresh bar menu will include:
- juices;
- smoothies (a cocktail of berries, milk, soda, etc.);
- confectionery(cakes, muffins, cookies);
- ice cream.
Business environment
There are no fresh juice bars in the city yet, but equipment that allows you to get fresh juice is available in several stores. In them, as well as in the bar, the seller prepares the juice immediately before the sale. Leisure in the store, of course, is not provided. drink fresh juice also not possible right away. At the same time, the survey shows that an institution where one could sit and drink fresh juice or a cocktail based on it instead of traditional tea or alcohol will be in demand. At the same time, as the survey showed, most citizens are ready to go to a bar along the way, as a result, an institution should be opened in the city center, or in places where there is often a mass congestion of people, for example, in large shopping centers.
Since there is no similar enterprise in the city, evaluate potential income we will, based on the results of the study. It is also impossible to rely on the experience of fresh bars operating in Moscow, since this is a larger city with a higher standard of living. The population of Lipetsk is relatively small. It is a little more than half a million inhabitants, although the standard of living in the region is high. So, for example, in comparison with neighboring Voronezh (a city of a million inhabitants), the income level of Lipetsk residents is at least 25% higher. At the same time, 50% of respondents showed that they are ready to systematically visit the institution if the prices in the fresh bar are moderate. The average check is usually 155 rubles, while the cost of 1 liter is 245 rubles. This amount also includes the order of confectionery. If at least 10 people visit the fresh bar per day, it will be possible to earn 600 thousand rubles a year. Of course, in reality there should be more visitors. Based on the survey data, you can count on 20 people, but we will make the calculation based on a pessimistic scenario.
Emphasis in advertising campaign should be done on a healthy lifestyle. At the same time, one should not forget to monitor the quality of purchased products from this point of view. It is best to conclude an agreement with a small confectionery shop for the purchase of products. If you buy cakes and muffins at a wholesale warehouse, then there is a high probability of stumbling upon products with a large amount of preservatives, which is unacceptable. In the future, when the number of points increases to at least 3, it will be possible to open our own workshop.
operational plan
We need a very small space to work. For starters, 8-10 m2 is enough. As the experience of Moscow enterprises shows, even 4-6 m2 can be dispensed with. We chose a small department (7 m2) in a shopping center. Renting such an area will cost only 30 thousand rubles. per year along with utilities. In addition, it is necessary to purchase furniture and equipment for the production of juices and cocktails. The cost of a professional kit is 280 thousand rubles. You also need to buy confectionery products daily and fruit once a week. Fruit consumption per day is about 10 kg.
Workforce plan
At first, the investor will work on his own. This is justified, since entrusting all the work to an employee at the very beginning means losing control over the course of affairs immediately. After the work is debugged, you can transfer cases, but not on the first day. Of course, the enterprise must operate in 2 shifts, and not just 8 hours, besides, weekends are not expected in such a business, so 1 employee will still be needed.
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