Today, McDonald's is the world's most popular representative of the fast food industry. This is a place for family holidays and romantic dates, meetings with friends and just quick snacks at lunchtime. At the same time, the presence of McDonald's eateries in our lives has become so familiar, and the system of their work and service is so flexible and streamlined that it is difficult for us to imagine that it was not always like this.
Meanwhile, the founder of McDonald's, whose biography abounds not only successful ideas and realized desires, but also a series of failures and crises, at one time made an incredible amount of effort to keep this system safely afloat. Of course, it's not just about Ray Kroc, who managed to adopt and improve the fast service system in the McDonald's restaurant chain. We are talking about those huge teams of workers who worked in this system. And of course, about the brothers Dick and Maurice McDonald, whose name and technologies Ray Kroc borrowed in his business.
Founder of McDonald's
The biography of Ray Kroc (1902-1984), an American businessman, the discoverer of fast food restaurants, is proof that you should always believe in success at any age, despite various vicissitudes of fate. The beginning of work on the organization of the McDonald's network fell on Ray's solid years. By that time, he already had several serious physical illnesses (diabetes was one of them). However, this did not stop the entrepreneur in his career. Activity, creativity and discipline are the main components of Ray Kroc's success.
Carier start
Ray Kroc was born on October 5, 1902 in Illinois (Chicago). He was the eldest of three children. The difficult financial situation in the family did not give the boy the opportunity to get a good education (Ray graduated from only ten classes). However, young Kroc believed that hard work would eventually lead him to success. He tried to start his first business at the age of 15, doing sales with his friends. musical instruments and notes. 
After returning from the front (the period of the First World War), Krok got married and began working as a seller of paper cups. During this period, his entrepreneurial spirit and creative approach to business begin to appear. So, the future founder of McDonald's comes up with the idea of organizing the delivery of water to the house. However, his idea is not supported. Then Croc arranges the first trial delivery of water for free. This marketing ploy not only worked, but was a huge success. Krok's next invention is the multimixer, a device that allows whisking five cocktails at the same time (1937). Ray even runs his own multifunctional mixer business. However, it took two years before the product began to gradually conquer the market.
Getting to know McDonald's
In 1954, Kroc met the McDonald brothers, Dick and Maurice, who owned a small restaurant in San Bernardino, California. Eight of Ray's multi-mixers were used in this establishment. But this is not what attracted the attention of the businessman. A feature of the restaurant was the system of high-speed customer service: serving fried potatoes, hamburgers, milkshakes, etc. For example, 40 milkshakes were prepared at the same time. High-speed service was built at the expense of an in-line production line for order servicing. In addition, all dishes were inexpensive, and therefore accessible to the general population. The restaurant itself was clean and tidy, all employees wore uniforms, which also made a positive impression.
What he saw surprised Kroc so much that he offered the MacDonald brothers cooperation. Dick and Maurice refused to expand production. But they agreed to an agreement according to which Croc gets the right to replicate the McDonald business using their name, and they receive 0.5% of the proceeds.
The rebirth of McDonald's
In the process of implementing a new type of eateries, Ray improves the system of high-speed service. Now each employee had to perform exactly one operation. Since the menu included a rather limited number of dishes, such a move was fully justified. In addition, strict discipline was required from all employees. The founder of McDonald's liked to repeat the phrase that later became famous: "A man in himself is nothing. The main thing is organization.
Accurate calculation was also used by Croc in cooking. So, for example, a hamburger patty was made strictly according to specifications: weight - 1.6 ounces (about 45 g), diameter - 3.875 inches (about 10 cm), fat content - no more than 19%, etc. All burgers had the same size and high quality. In order to maintain accuracy production process Kroc even creates a special laboratory. And in 1961, the founder of McDonald's conducts classes on a special training program (the so-called Hamburger University). New scientific methods introduced to licensees and vendors successful management restaurant fast food.
Ray introduces army-style white uniforms for his employees. The discipline in the organization also resembled that of the army. By the way, this was the main reason why Krok did not hire women for the first time, fearing amorous deeds that could violate the strict military order. Subsequently, the girls were still allowed to work, but they preferred to take less attractive ones.
In 1961, the McDonald brothers agree to completely transfer ownership of their brand to Krok, giving him freedom of control. It should be noted that the letter "M" (the famous McDonald's logo) was valued at $2.7 million.
The first Big Mac
The high performance of Kroc's restaurants, which could hardly have been different from the first McDonald's, nevertheless had its drawbacks. For fear of slowing down the pace of the distribution line, Ray was forced to refuse to include new dishes on his menu. Gradually, visitors began to complain about the monotony of the diet - they were tired of eating the same foods every day. All attempts to improve the quality of existing dishes have led to nothing. And this despite the fact that more than $ 3 million was spent on the secret of special frying of potatoes alone!
History of creation
Over the decades, Scrooge McDuck has gone from a supporting character in the Disney universe to the titular character in the Disney universe of the same name. The comic book series " Uncle Scrooge" (eng. "Uncle Scrooge"), which are still being published. With the rise in popularity, the character began to appear on television, in films and video games. Scrooge, along with some other characters in the city of Duckburg (Eng. Duckburg) began to gain popularity around the world. His comics have been translated into many languages.
Uncle Scrooge's name is based on the miserly Ebenezer Scrooge, a character in Charles Dickens' novel " Christmas song". There is also an opinion that the Scottish industrialist Andrew Carnegie, who immigrated to the United States at the age of 13, could serve as a prototype for Scrooge McDuck.
Character
Wealth
Scrooge McDuck bathes in money
Scrooge went from humble immigrant to the richest drake. As a child, he polished very dirty boots and was disappointed when he paid only 10 cents for it. However, Scrooge keeps his first 10 cent coin as a talisman and believes that it brings him wealth and good luck.
Scrooge keeps part of his wealth in his own vault on the outskirts of the city of Duckburg. Scrooge's vault is equipped with a special protection system against the Gavs brothers - well-known swindlers and criminals. Also in the storage building is Scrooge's office, from where he manages his business.
The amount of Scrooge's wealth is highly debatable. According to Carl Barks, McDuck's fortune is one multipligillion nine obsquatumtillion six hundred twenty-three dollars sixty-two cents. At the same time, the creator of the comic Life and Times of Scrooge McDuck artist Don Rosa notes that Uncle Scrooge's wealth is five multipligillion nine impossibidillion seven fantastictrillion dollars and sixteen cents. In 2007, Forbes magazine estimated Scrooge's net worth at $28.8 billion. Regardless of the amount, Scrooge always believed that he did not have enough money and continued to look for a variety of ways to replenish his wealth.
Education
Officially, Scrooge is not educated, as he left school at an early age. However, he has a good mind and is always ready to learn something new.
Thanks to his hobby - treasure hunting - Scrooge often plays the role of a research scientist and amateur archaeologist. Starting with Carl Barks, some writers began to explain how Scrooge learns about the treasure, which he then goes in search of. They attribute this to periods of research into written sources. Often Scrooge tries to find grains of truth in ancient traditions and legends, looking for information about the activities of ancient conquerors, rulers and explorers.
As a result of his research, Scrooge collected an extensive personal library, which includes many rare books, manuscripts and diaries. It also contains an almost complete collection of ship logs of the Spanish and Dutch fleets for the 16th-17th centuries, which allows Scrooge to find sunken treasure ships.
Scrooge also knows how to speak several languages, which he learned on his business trips around the world.
Morality and behavior
As a businessman and treasure hunter, Scrooge is distinguished by the ability to set himself and others tasks, as well as the ability to face new challenges. Scrooge's main motto "Work smarter, but not harder".
As a businessman, Uncle Scrooge often resorts to aggressive tactics and lies. He has considerable experience in manipulating people, facts and events to his advantage. It is also worth noting the cynicism of Scrooge, especially when the question is about business or achieving a goal.
Nevertheless, Scrooge has a certain, his own concept of honor and dignity. In achieving his goals, he tries to remain within the framework of the law and honesty, does not resort to violence unnecessarily. It is these qualities that distinguish him from the main competitor Flinthart Glomgold, who acts tough and without regard to the law, honesty and mutual respect.
Scrooge loves his nephews and his family and values them more than his wealth. In some episodes of the DuckTales animated series, he loses all his money for the sake of family and friends, but in the end the wealth always returns to him.
Comics
In the comics from the Mickey Mouse magazine, Scrooge is presented as mean and honest as in the DuckTales series. He constantly judges Donald as dumb, as he can be stupid in various ways. However, in spite of everything, Scrooge still takes care of his family and tries to help in everything.
Cartoons and television
Screensaver of the animated series "DuckTales"
Scrooge McDuck first appeared in the animated film " Scrooge McDuck and Money”, released in the year. In this cartoon Uncle Scrooge teaches his nephews some financial tricks.
The next appearance of Scrooge in animation occurs only in 1983 in the cartoon " Mickey Mouse Christmas Song" (eng. Mickey's Christmas Carol) is an animated version of Charles Dickens' novel " Christmas song". There he played the role of Ebenezer Scrooge.
But most of all in the world, Scrooge McDuck is known as one of the main characters of the animated series Duck Tales, in which he acts as a guardian over the ducklings Billy, Willy and Dilly (eng. "Huey, Dewey and Louie"). The animated series is based on the comics by Carl Barks and follows the adventures of Scrooge McDuck and his family and friends.
video games
With the advent of PCs and game consoles, Scrooge McDuck also began to periodically appear in video games. He appears as a minor non-playable character in Kingdom Hearts II, a joint game between Square Enix and Disney. Also present as the main character in games based on the animated series Duck Tales (Duck Tales, Duck Tales 2 and DuckTales: The Quest for Gold).
Notes
Links
- Virtual tour of Scrooge McDuck's house (Russian)
- Who's who in Duckburg (English)
| Characters from the animated series "DuckTales" | |
|---|---|
| Main characters | Scrooge McDuck Billy, Willy and Dilly Ponochka Mrs. Beakdia Zigzag McQuack Fenton Quackshell (Duckbot) Screw Razboltylo Duckworth Bobblehead |
| Negative characters | Magica de Hypnosis Flintheart Glomgold Gavs Brothers Mama Gavs Pete Poe de Hypnosis El Capitano |
| Minor characters | Bubba Goldie "Gold" Ludwig von Drake Donald Duck |
| Places and objects | Duckburg Scrooge's Vault Vint's Workshop |
Wikimedia Foundation. 2010 .
See what "McDuck" is in other dictionaries:
mcduck- McDonald's fast food restaurant. I'm going to the McDuck to piss. Youth slang … Dictionary of modern vocabulary, jargon and slang
Scrooge McDuck Information ... Wikipedia
English Scrooge McDuck and Money ... Wikipedia
- ... Wikipedia
Ducksburg (or Duckburg, English Duckburg) is a fictional city in the United States in the fictional American state of Calisota on the Pacific coast. Made by Carl Barks. Contents 1 History 1.1 Founding ... Wikipedia
This article is proposed for deletion. An explanation of the reasons and a corresponding discussion can be found on the Wikipedia page: To be deleted / November 8, 2012. While the discussion process ... Wikipedia
Genre family, adventure Director Bob Hatchcock James T. Walker Alan Zaslov Terrence Harrison Steve Clark David Block Jamie Mitchell Rick Leon Producer Alan Zaslov ... Wikipedia
DuckTales Publisher: Egmont ... Wikipedia
- "DuckTales" DuckTales (English) Abbreviations DT Genres ... Wikipedia
Valery Kukhareshin Name at birth: Valery Alexandrovich Kukhareshin Date of birth: December 7, 1957 (1957 12 07) (55 years old) Place of birth: Leningrad ... Wikipedia
Books
- Uncle Scrooge and Donald Duck. The last of the McDuck Clan, Rosa Don, The Beginning of Something Great! Uncle Scrooge McDuck is the richest drake in the world! He loves his money, because he knows exactly where he earned each of the coins that he so carefully ... Category:
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In life modern man, especially in the urban rhythm, there is often not enough time even for an elementary meal. Sometimes every minute is valuable, so you don’t want to spend lunch time in cafes and restaurants, where it will take a lot of time to take orders, prepare, serve and, in fact, eat food itself. McDonald's works specifically for such people and offers quality food that you can get almost immediately after ordering. This system has been worked out for decades all over the world and is loved by most people.
In our country, McDonald's is not just fast food restaurants, it is a whole philosophy that was previously banned. Now McDonald's can be found in many cities of Russia, and they are all popular. For example, McDonald's restaurants in the Moscow region are a bright, juicy interior for parents and their children, for office workers, for young people and their girlfriends in many cities of the Moscow region, such as Khimki and Krasnogorsk. All restaurants differ from each other in design and size, however, they have a common style in corporate yellow and red colors.
The quality of products is regularly checked by employees, so you can be sure that when you visit this chain, you will receive only high-quality nutritious food and good mood.
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