I welcome you, dear friends, to my blog about making money online. Every blogger thinks about monetizing their website. The most popular way is contextual advertising Yandex Direct or Google Adsense. This means that search engine robots monitor and crawl all the web pages of the network, determining the keywords on them and the meaning of the content. After that, ad units containing ads in text or graphic form are displayed. Naturally, if the webmaster places an advertising code on his site. Correspondence of advertisements within the meaning of the content of the site will be as accurate as possible if . After reading such an article, the visitor should not leave the page, but follow the advertising link. Each click (click) in an ad unit brings webmasters a percentage charged by Yandex or Google.
Adsense advertising is owned by Google and is one of the most advanced and popular contextual ad systems in the world. Through the AdWords service, advertisers publish their ads. This system supports the "blocks of links" format, i.e. link pack without ads. However, it is worth considering that this block sometimes simply replaces the site navigation, and this is perceived by visitors rather negatively.
- the blog must be hosted on a paid hosting;
- within a month, daily blog traffic should be at least 300 people;
- the site must exist for more than 3 months.
From this we can conclude that advertising on Yandex is convenient for offline blogs with high traffic. quite simple and does not require knowledge about what I previously wrote in other posts.
Let's look at the main differences between these services:
Moderation. In Google, moderation, as well as the traffic threshold, are absent. You can not think about the benefits for visitors and the quality of the site, focusing directly on earnings. To place an ad on Yandex, you need to go through moderation by fulfilling a lot of requirements. The application is submitted once a month.
Website Requirements. The conditions put forward by the Yandex system are more stringent than those of Google, especially in terms of restrictions on the installation of ad units per day. Google gives webmasters the opportunity to earn money from the day the site is created. Yandex, on the other hand, requires popularity, quality and usefulness. You can add a site if it is created for people (SDL), and also has high traffic. Yandex does not allow more than 9 advertisements per page, Google - more than 3 ad units.
Advertising block design. In principle, this issue can be argued due to differences in tastes. The truth usually lies somewhere in the middle. The look of text ads is more interesting in Yandex Direct, given the ability to edit them in style, but Google Adsense has no equal in terms of graphics and multimedia ads. Advertising on Yandex allows you to adjust your context to the design you like by experimenting with CPC and CTR. adsense ads contains pre-made ad templates that you can use.
Consumer Policy for Webmasters. Yandex pays amounts starting from the ruble, convenient ways (WebMoney// bank transfers, etc.). Google's minimum starts at $10. AdSense is not very profitable for Runet users, since it is problematic to cash out amounts (through PayPal or a certain bank account), and besides, interest is charged for this.
number of advertisers. Direct has several times more advertisers than Adsense. Competition provides more earnings, so many webmasters strive for YAN. The cost per click in Yandex Direct is at a good level and depends on the location of the ad units and their subject matter. It is worth considering that Google can block your account due to clicks (extraneous clicks). Then the money will be returned to advertisers, and the account will be blocked along with everything that was there. If similar situation happens in YAN, it is not an account that is banned, but only a single site.
Support. Work with Yandex Direct is carried out through the CSP. Quality service, consultations are possible on all issues. For example, Profit Partner answers even at night in just a couple of minutes. Google has support and a forum, but they are of little use.
Income. The income received from the use of advertising is basically the same, however, Yandex Direct is still a priority. Actually, both networks work normally together, but this requires voluminous posts and a certain design that allows advertising not to capture the volume of most of the blog.
What are the statistics of clicks on advertisements
The average number of clicks is 1-2 % . Thus, on 1000 pages viewed accounted for 10-20 clicks on advertising windows. CPC brings to the webmaster 0,01-2 $ (in the Russian network) and 0,1-10 $ (outside the Russian segment). Sometimes rates exceed $100-200 per click. The cost depends on:
- the number of clicks on an advertisement in relation to the number of its impressions;
- article topics;
- the number of competitors in the topic.
There are commercial and non-commercial requests. An article optimized for the query “Which camera to buy” will contain commercial ad units from photo equipment sellers. The query “How to cook buckwheat porridge” is likely to be deprived of the attention of advertisers, and random cheap ads will appear on the page.
contextual advertising Yandex direct or google adsense is profitable as a way to make money. It can also be used when idle banner places or demonstrating their availability to potential advertisers. By analyzing the profitability of topics, webmasters create properly optimized sites. They bring the maximum CTR and the most expensive clicks in the process of work. I wrote about how to choose the right advertising company in a post, read the article and draw conclusions for yourself. Subscribe to the update to receive new blog posts to your mail.
I will be grateful for pressing the buttons and repost this material. See you in the next articles. All success and great prosperity.
And now I have a question: where is more earnings - in Yandex Direct or Google Adsense?
I decided to see what is the average cost per click in both affiliate programs. (For other types of earnings read in this article)
I must say right away that the cost per click is usually higher for ads that are at the beginning of the article and much less for those somewhere at the bottom. I have one block at the top and one at the bottom, not counting ads from Yandex inside the articles.
Where more earnings, in Yandex or Google?
Top block, average CPC:
Yandex - 2.44 rubles
Google - 6.4 rubles
Bottom block, average CPC:
Yandex - 1.68
Google - 3.8 rubles
Subject computer or something like that. As you can see, Google pays twice as much. And what does it mean? And this means that you need to put Adsense ads in the most profitable places, and leave Yandex Direct only in the article as links - Google ads are not like links.
These are the pies, you need to experiment, otherwise you won’t achieve a good conversion.
A year or even two has passed, and I decided to check again, what brings more income, Adsense or YAN? In the article I placed the blocks side by side and now I'll see what happened. The experiment was not long, but everything will be clear. So:
Adsense: 22 clicks, $0.71 revenue (cool! and that's for 4850 impressions!)
YAN: 20 clicks, 50 rubles ($0.62)
That was yesterday, but what about today?
Adsense today is 50 cents, YAN is 34 rubles, which is again less.
The conclusion is simple: Adsense is more profitable than YAN, at least on my site - and why is everyone so eager to go there?
Didn't find an answer? Use the site search
What is more profitable to place on the site: Yandex.Direct or Google AdSense? This question is asked by all webmasters who plan to monetize their website traffic with contextual advertising. But, no one can definitely answer it - this can only be done for a specific site, alternately placing one or another ad blocks on it and tracking statistics. It is about such an experiment that I want to write today.
But, before moving on to the results of my mini experiment, I want to make an announcement. The author of the blog wlad2.ru Vlad interviewed me. This is my first interview, so don't judge too harshly. Well, now to our sheep.
So, there is one site that has been running for a long time and was accepted into last Tuesday. AdSense, by the way, must be removed before being added to YAN - this will significantly increase the chances of your site being accepted there. The visitor to the site barely reaches the minimum required by the rules of Direct, but the theme, apparently, is why it was accepted (daily average by week):
Prior to this in AdSense:
When adding a site to YAN, I placed ad blocks in much the same way as AdSense had been placed before, but the CTR was very different. I began to think - what was the matter and realized: in YAN, CTR is calculated for each ad. That is, you posted two blocks of 5 ads, when you open the page, you have already read 10 impressions (discussion on the search). And in AdSense, with the same opening, one impression. I had two blocks of four ads and one block with one ad on my site. That is, in order to be able to compare CTR, you need to divide impressions in YAN by 9 and recalculate CTR. Then we get the following picture (impressions are old, CTR is recalculated):
(the data slightly differs from the screenshot - later statistics)
And yesterday, having not yet figured out the CTR, I decided to somehow increase it, and replaced the ad block above the content with a vertical one, with a large font and 5 ads. CTR immediately went up, but a few hours later I received this email:
How do they do it?! Do they monitor the CTR and if it starts to rise sharply, do they look at the site manually?? In general, I had to reduce the font and limit the number of ads in the block to 4. Naturally, after these actions, the CTR dropped again. Okay, I think enough theory, let's calculate what happened:
adsense:
- Income for seven days: $ 14.61 or 453 rubles.
- Average CTR: 4.06%
- Average CPC: $0.20 or $6.20
YAN:
- Income for less than eight days: 459 rub.
- Average CTR: 8.98%
- Average CPC: $3.44
What happens? That both systems this moment, are equally beneficial for this site. The AdSense ads on my site have twice the CTR, but the cost per click is twice as high.
Now I plan to combine two systems of contextual advertising on the site: since the cost per click in AdSense is higher, I will put its block in the most clickable place - in front of the content. The remaining two places will have ads from . This method allows you to raise the cost per click in both systems - after all, only the most expensive ads will be shown (fewer ads from each system per page view = more competition for an impression = higher cost per click). I ask readers to vote whether to publish the next report on this small experiment on the blog (the vote is not visible in the RSS, you need to go to the site).
Hello again, dear readers! We are in touch with you - Andrey and Dasha, the authors of Thebizfromscratch. A little earlier, we told you that we began to slowly monetize our blog by placing ads from Google Adsense. And then we, by itself, arose new theme for the article: Contextual advertising from Google Adsense or Yandex Direct, which is more profitable and better. Let's compare together and draw conclusions.
Cooperation with Google Adsense
To start making money on your own site with Adsense, you need to go through a two-stage moderation, which can take more than 1 week. Surprisingly, the owner of a resource with low attendance and any age can apply for cooperation. As soon as all stages of moderation are completed, you will definitely receive an e-mail and access to your personal account will open, where you can set up ads and place them on the site. You can read more about this whole process in the article:.
Of course, we recommend that you first develop the resource: fill it with high-quality content, wait for it to be at least six months old, and achieve attendance of at least 70 people a day. Otherwise, monetizing such a project simply does not make sense, no one will click on ads.
Why do we like this service?
First, a convenient and intuitive interface in personal account. At any time, you can view statistics on clicks, income and transfers. Everything is very clear.
Thirdly, the cost of clicks. The minimum price is 6 cents, and the maximum can reach several tens of dollars! Unfortunately, we personally did not have such high-paying clicks ... our ceiling is still $ 1.5.
What's stressful...
First of all, I want to scold the support service! If you have any questions, it is impossible to get through to her. It is more effective to contact the official forum and communicate with the guys who have similar problems.
Also, actions with payment are a little straining. First you need to save 10 dollars and order a personal pin code, which can take several months or not come at all! Then earn 100 bucks and order the payment itself. Previously, payment was made by special checks, which could only be cashed in banks. Now the process has been simplified a bit, because. you can withdraw money using the Rapid wallet and transfer from it where it is convenient for you.
Cooperation with Yandex Direct
Some webmasters believe that it is better to use another system for work - Yandex Direct. And they think so because:
Firstly, a quick and adequate withdrawal of earned funds. Not only is there no fuss with pin codes and the withdrawal is immediately carried out to Yandex.money or a bank account, but also the minimum threshold is half that of Adsense - 3,000 rubles instead of $ 100 ($ 100 ~ 6,000 rubles) .
Secondly, Direct has a good support service that will always tell you.
Thirdly, you can earn more here, since the cost per click is more expensive and, according to statistics, the click-through rate on ads from Yandex is higher than from Google.
But not everything is as nice as it seems at first glance! To start cooperating with Yandex Direct, you need to go through a very strict moderation. Only promoted sites with a unique design, filled with content and with traffic from 500 people a day can pass it, and even then with great difficulty!
So which is better: Contextual advertising from Google Adsense or Yandex Direct? Look, if you are just starting blogging, then simply no one will allow you to place ads from Direct, so your option is Adsense. If you are the owner of an already promoted project with high and stable traffic, try applying for advertising from Yandex. By the way, many practice placing ads from two services at once. In any case, you can earn money using any system, if there is an active audience and an interesting site.
Well friends, let me finish this. We wish you a good rest, because today is Friday, the end of the working week... Take care of yourself and don't relax too much 🙂
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