At first glance, the creation of a marriage agency seems like an “empty idea”, “an absolutely unprofitable enterprise.” And, nevertheless, if you analyze the statistics of divorce proceedings and compare the total number of single people looking for love online or through friends, you will get a good base of potential clients.
Business project summary table
Relevance
IN Lately An increasing number of young people are concerned about creating a strong family. Independent searches may not always give the desired result. This is why the dating business is becoming so popular.
Marriage agencies are able to offer their clients:
- verified database of potential partners;
- services of a photographer, makeup artist, stylist, hairdresser, manicurist and pedicurist, astrologer;
- maintaining a questionnaire database and compiling a profile in the most favorable light.
These points in no way mean that matchmakers are lying and trying to show off. It’s just that sometimes, in order to find the right person, it’s not enough to be rich inner world. And representatives of marriage agencies know this firsthand.
Registration and organization of business
Registering a company of this type of activity can be very difficult. There are a number of subtleties and nuances that will need to be taken into account before submitting an application to the Federal Tax Service.
- Range of services. If the staff includes makeup artists, photographers, content managers and other specialists, it will not be possible to create a simplified tax rate system. And this is a serious problem, since not every beginning entrepreneur can afford to pay personal income tax at 13% of annual income.
- Collection of documentation and business registration. Since a “marriage agency” is not a completely standard type of business, collecting all necessary documentation It is better to leave it to a qualified lawyer.
- Logo creation, corporate identity salon This is one of the most important points at the time of business registration. Since all data related to office work will be reflected in the salon’s statutory documents and in the Unified State Database (USB).
The premises and its design
A key role in choosing a location is determined by the validity indicator (that is, reliability). Most often, it is wealthy men and women who turn to such establishments, wanting to find an educated, wealthy and mannered life partner. Therefore, it is better to rent premises in prestigious (elite) areas of the city or near cottage villages. It is also possible to have a loud start in the central part of the city, near busy pedestrian streets.
- high quality and expensive furniture;
- tables and chairs made of natural wood;
- ultra-modern computers and office equipment;
- a hall for photo sessions with a high-precision camera and ramps, reflectors;
- an astrologer's office, with printouts of star charts;
- richly decorated director's office;
- photographs of happy married couples on the walls of the hall;
- all sorts of attributes reminiscent of the ceremonial part of the wedding procedure (flowers decorated as a bride’s bouquet; lace curtains similar to a veil and the like).
To summarize all of the above, the salon should look as respectable and successful as possible.
Choosing an agency format
The most difficult component of the entire process is choosing a work format. Some salons prefer to cooperate exclusively with foreigners, others form a mixed client base, and still others join the association of “marriage agencies” and work only with proven candidates from business circles.
How do these systems work?
- In the first case, the owner of a dating service is looking for verified foreign agencies or organizations that agree to cooperate on permanent basis. A mutually beneficial contract is signed and a plan for holding meetings and dates for potential newlyweds is drawn up.
- In the second case, a contract is also signed, but besides this it works internal system registration. Anyone can become a client of such an agency.
- The third case is the most profitable. This is explained by the fact that the owner of the company can provide not only reliable data about each of his clients, but also vouch for them. Working through an association is prestigious and profitable in any respect.
Staff
In order to put the workflow you need to include it in the list staffing table the following professions:
- astrologer;
- Votograph;
- make-up artist;
- manicure and pedicure specialists;
- psychologist;
- family relations ethicist;
- marketing consultant
It is worth noting that most of these specialists may have “invited” status. Thus, the employer can remain in the simplified tax system by drawing up a temporary employment agreement.
Marketing
PR campaigns and commercials on TV are the most effective means of promotion. It is a well-written script and the opportunity to highlight all the advantages of the dating service that will create a basic client flow. This is explained primarily by the fact that a very large number of people want to find a worthy person, but do not know how to do it on their own.
In addition, you can design a large and bright sign so that passersby see your establishment and contact it.
Financial component of business
Cost of opening and maintaining
The main expense items include:
- Rental and renovation of premises – 200,000 rubles.
- Rental of furniture and office equipment – 100,000 rubles.
- Salary for invited specialists is 100,000 rubles.
- Advertising – 50,000 rubles.
- Creation of your own website and logo – 30,000 rubles.
- Taxes – 20,000 rubles.
Total: 500,000 rubles.
Amount of future income
The amount of future income will directly depend on the flow of customers. If at least 10 people contact the agency for a full set of services within a month, the profit will be at least 65,000 rubles.
This price will consist of:
- drawing up a natal chart – 1,000 rubles;
- services of a photographer, makeup artist and manicurist and pedicurist – 5,000 – 10,000 rubles;
- drawing up psychological portrait personality (in particular, identifying hidden motives and predisposition to mental disorders) – 500 rubles;
- Maintaining personal data and filling out a profile is free.
Payback period
Quite often, marketers and economists on business websites publish average values for the payback of a business project (if, of course, it has income and does not pay for itself).
For the service sector it is at least 1 year. However, you should not blindly trust statistics; you should always rely on the specifics of doing business and the level of client flow within the market segment.
Marriage agencies and dating agencies are not a new business for Russia. It proved itself most successfully in the late 90s of the 20th century. But right now, when the number of divorce proceedings across the country has reached its peak, it has become popular and relevant among different segments of the population.
- Where to begin
- Business Features
- Basic expenses
- Selecting a room
- Search for colleagues
- Equipment
- How much can you earn
- Attracting clients
According to statistics, many people cannot find their love for many years. Some of them start looking for a couple on dating sites or turn to marriage agencies. Nowadays, such sites are very popular, but they also have big disadvantages - scammers. The dating club is a proven and safe option. Moreover, in such a club you can find your love not only in Russia, but also abroad. If you are confident that you can help people and connect lonely hearts - this business just for you. How to open a marriage agency from scratch in 2019? In this article we will try to answer this question.
Where to begin
Before opening, you need to decide what kind of agency it will be. The first and easiest option is a domestic club. You work only with people who live in Russia. It is believed that such a business is not very profitable. The second option is foreign. You establish contacts with a foreign marriage agency and send them brides’ profiles. They, in turn, send profiles of grooms. The most popular option is mixed. You can introduce people both in Russia and abroad.
It will take you approximately 4-5 months to open an agency. Of these, business registration will take two months. During this time, you can find a suitable premises, purchase equipment, and make cosmetic repairs. It will take you about a month to find staff. The same amount is required to create a marriage agency website and for active advertising.
Business Features
In order to open a dating club and make money on it, you need to act step by step:
- Decide on the material and legal form of the activity. Register as individual entrepreneur is feasible and less expensive.
- If you decide to open a mixed marriage, you will need to establish connections with foreign marriage agencies.
- The third step when starting a business is to create a website. On it you will register clients, search for a suitable match for them and advertise your services.
- The fourth point is the creation of a database of potential brides and grooms. To do this, you need to fill out a form, write detailed information, attach passport details and photos.
Basic expenses
Before opening a marriage agency, you need to clearly understand how much money it will require. To do this, we will consider in more detail what needs to be done to open a business.
Selecting a room
It is best to open a marriage agency in the city center. Of course, rent for premises will be higher than on the outskirts. But remember that you will be working with elite clients. They shouldn't have to feel inconvenienced to get to you. To start with, a room of 40-50 sq. you will have enough meters; it will consist of a reception area, an office for working with clients, a room for employees and a restroom. For rent you will pay from 20,000 rubles. In the future, you can expand the business and open a psychologist’s room, a photo studio, legal advice and courses for future brides and grooms. 
It is better to make repairs in light colors. Bright walls can make you feel anxious. The interior should not be overloaded. You can post a couple of photos of happy and loving couples from a wedding photo shoot.
Search for colleagues
At the first stage, you should not hire many employees. To open a business you will need: a manager (salary - 25,000 rubles per month); secretary (salary - 18,000 per month); cleaning lady (10,000 per month). Initially, you can perform the functions of an accountant and manager yourself. Also keep in mind that the programmer will need to pay at least 50,000 rubles for creating a website. The work schedule can be from 10-00 to 18-00, closed on Sunday and Monday. You should enter into non-disclosure agreements with the people you hire.
Equipment
Equipment you will need to open a dating club:
- computers (3 computers costing 15,000 = 45,000 rubles);
- printer+scanner+copier (1 = 9,000);
- air conditioning (2 x 14,000 = 28,000);
- table (3 tables of 3,500 = 10,500);
- chairs (6 x 2,500 = 15,000);
- sofa in the reception room (1 = 18,000);
- plumbing (12,000 rubles).
You might be interested in: Marmalade production business
In total, to open an agency you will need approximately 260,500 rubles, excluding the costs of renovating the premises.
How much can you earn
Each marriage agency earns its own way. We will give you several options for earning money:
- Payment for registration on a dating site.
- Selling a database of potential brides or grooms.
- Organization of personal meetings.
- Payment for correspondence, translation of a letter, personal data of the client or additional photography.
- Monthly or quarterly subscription system;
- Translator services for brides who communicate with foreigners.
Each of these options has its pros and cons. Experts say that the payback period for opening a marriage agency is 1-1.5 years. On average, the annual turnover is 100,000 - 150,000 rubles.
Attracting clients
Let's tell you several ways to attract clients for your dating club:
Location. To open a successful marriage business, you need to open it in a good place. If you are in the center, it is very difficult not to notice you. Therefore, initially think carefully about where you want to open a club.
Sign and name. The sign should be bright and unusual, and the name should be memorable and sonorous, which will attract the attention of customers. By the way, we recommend reading our article: How to choose good name for the company
In this article, we looked at how to open a marriage agency from scratch in 2019. We wish you good luck in your endeavors. We are confident that you will be able to help lonely people connect their hearts.
Also read:
- Ready-made business plan for a wedding salon with calculations
- How to open recruitment agency from scratch
- Organization of children's parties as a business
Choosing a life partner is important step, which should be approached responsibly. Many modern women and men are looking for their happiness on the Internet on dating sites and social networks. Such a popular method of dating could not help but interest scammers, so you should be very careful not to fall into their cleverly placed networks.
You can protect yourself and find a truly suitable candidate for the role of a spouse who meets all the parameters and requirements by using the services of marriage agencies. It is this idea of earning money that we will talk about in our publication today. How to open a marriage agency? How much does it cost and what is the profitability of this type of business?
Marriage agency business plan
Before you begin to implement this, you need to draw up detailed business plan with calculations. What is it for? The fact is that with the help of a business plan you will be able not only to control the step-by-step process of implementing the idea, but also to efficiently distribute the available money. As a result, the payback of the project will come to the maximum short time, what is not less important.
Stages of a marriage agency business plan:
- Assessing the profitability of a business idea. At the initial stage, you need to thoroughly analyze your future project, assess the demand for the service, competition in the chosen field of activity, and also decide on the amount of financial investments;
- Business registration. At this stage you have to collect and arrange the entire package necessary documents to open a marriage agency;
- Search and rental of premises. It is necessary to evaluate all the options, their advantages and disadvantages and make the right choice;
- Acquisitions necessary equipment for productive work;
- Searching for employees and drawing up employment contracts with them;
- Advertising campaign to attract customers;
- Calculation of profit and payback period of the project.
Do not neglect such an important point as drawing up a detailed business plan. Believe me, even experienced entrepreneurs begin to implement an idea immediately after drawing up a detailed business plan.
Scheme: statistics of marriage agencies
How to open a marriage agency from scratch?
Beginning entrepreneurs are always interested in the question of how much it costs. Therefore, we cannot ignore such an important point.
It is quite difficult to name the exact amount required to open a marriage agency. After all, it directly depends on the cost of renting a place, purchasing equipment, paying employees, etc.
Where can I get the required amount of money?
Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.
- Credit. One of the most simple ways Receiving money means taking out a loan from a bank. But this is a rather risky step, so before you decide, you need to think everything over carefully, weigh the pros and cons.
- Search for an investor. One of the most successful ways to get the necessary amount of money to invest in a business. But this option is quite difficult to implement, because finding the right person who will be interested in your idea is not so easy.
What do you need to open a marriage agency?
- Business registration. First of all, it is necessary to determine the material and legal form of the activity. In this case, the most appropriate and least expensive option is to register as an individual entrepreneur;
- Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
- Create a dating site on which you will advertise your services, register your clients and find them a suitable match;
- Create a database of potential brides and grooms. You need to carefully fill out each application form, write detailed information about the candidate and attach his successful photographs.
Renting premises
It is advisable to locate the dating service office in the central part of the city. If the property does not suitable premises, then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you approach the implementation of the idea correctly.
The premises need a good renovation; I do not advise you to skimp on this if you are going to serve elite clients. It is very important that visitors feel comfortable. Therefore, the interior, furniture, office equipment, everything must be located in its place and harmoniously combine with each other.
To create comfortable working conditions, you will need to purchase comfortable furniture. It is best for visitors to be offered to sit on soft sofas, and for employees to be equipped with everything necessary workplace. Equipment you will need is modern computers, a scanner, a copier, and a printer. In addition, you need to install a safe in your office where important documents will be stored. It is also necessary to install security programs on the computer so that only employees have access to the database with personal information about clients.
Searching for employees to work in a marriage agency
You should be very responsible when recruiting personnel to work in a dating agency. Candidates for the position must meet certain requirements: pleasant but not vulgar appearance, education (preferably a psychologist), experience working in similar organizations, attentiveness, ability to communicate and listen to people. In general, your employees must be impeccable so that every client is satisfied with their work and the quality of your agency's services. Believe me, reputation is very important, it is quite difficult to earn good reviews, but you can lose trust in one moment.
It is necessary to conclude with the people hired employment contracts, in which a condition on non-disclosure of personal data about clients should be specified.
In addition to consultants on the selection of brides and grooms, it is also necessary to hire a photographer. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the application form.
Profit from a dating agency
Your income will be the envy of many specific points. It is worth understanding that each marriage agency makes money differently.Dating agency?
- You can charge a fee for registering on a dating site;
- Set a certain amount for your services. Some agencies charge only grooms, others charge all potential clients;
- The marriage agency also receives money from the sale of a database of brides or grooms;
- Another option for earning money is organizing personal meetings between your favorite candidates;
- In addition, the agency is paid a certain amount for the possibility of correspondence, providing the client’s address and other personal data, the ability to view additional photographs, etc.
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How to attract clients?
Advertising
- Good location. It is very difficult not to notice an agency that is located in the city center. Therefore, pay attention to this important point;
- Name and sign. A bright sign and a sonorous, memorable name will certainly attract the attention of customers;
- Advertising in the media and on television. If finances allow, then you can advertise your organization in popular magazines, which women love to read, as well as on television and radio.
- Internet advertising. A dating site must be promoted on the Internet in all available ways. Also, don’t forget about social networks, be sure to create your own group there.
Organizing a marriage agency on your own is perhaps one of the most extraordinary ways to earn income. What could be better than making people happy?! You will be the one who will look for people's soul mates, and they will be grateful to you for this. You will not only receive material benefits from what you do, but you will also be morally satisfied, since your chosen mission - “to push people's destinies together” - is considered noble and in demand. In just a few months of work, you can achieve great success in this field.
However, you can’t do this without competent organization of your own business. The question of how to open a marriage agency may be perplexing for some. Of course, it requires the most detailed analysis. The recommendation described below will be primarily useful to those who intend to engage in meeting people on a professional basis.
Where to begin?
Before opening a marriage agency, you should study in detail the situation in this type of activity, at least on the scale of your locality. Read the materials printed publications, advertisements, advertising information regarding how to properly organize a business.
For example, analyze the price level in your city for the services of a “professional matchmaker”. Chat with your friends or acquaintances - it is possible that some of them have some experience in the field of activity that interests you. It wouldn’t hurt to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.
Prepare a business plan
Do you want to learn about how to open a marriage agency? Take your time. First, you should draw up a detailed business plan for a marriage agency. In this document, you must thoroughly work out all the details and prospects of your future enterprise.
For example, you must determine the specialization of your activity, namely: will you look for wives or husbands only among your compatriots or will your client base also include foreign citizens. Perhaps you want to open an international marriage agency.
That is why the services of a “professional matchmaker” are in high demand today: Russian women dream of a foreign husband, and a certain part of our representatives of the stronger sex prefer to marry girls from Europe, Africa and the USA. Also in your business plan, you should describe in detail the cost estimate (rent of premises, purchase of equipment, wages to employees) and predict how long it will take to recoup your investment.
How to open a marriage agency? There's nothing complicated about it. Remember that the main goal is to select the ideal candidate for the role of wife or husband. The principle of operation of a marriage agency is quite simple: the more you manage to “connect hearts”, the better. The popularity rating of your enterprise will depend on this.
So, the business plan has been developed and the goal has been defined.
The next step is to register your business with the tax authority. As a rule, this procedure is done quite quickly (3-7 days).
As a result, you will have documents confirming the legality of your business. What's next? Let's move on to the practical side of the question of how to organize a marriage agency.
Choosing a room
The choice of location for your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure. The building in which you rent premises must be located close to shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable. One square meter of rent can cost you about 2,000 rubles per month. Think about the design of your office in advance.
Provide an area in the room in which a representative of the fairer sex could discuss with her friends the proposed candidates for the role of “life partner” over a cup of coffee. The office interior should be designed in a business style, which would, at the same time, encourage the client to have a confidential dialogue. It is optimal if the area of the office you rent does not exceed 50 square meters. To decorate the interior and make repairs you will need approximately 200,000 rubles.
What equipment will you need?
You must be aware that every hired employee must be provided with a workplace and have the necessary set of office equipment: a computer, scanner, printer, copier. You will also need upholstered furniture in the room to make clients feel as comfortable as possible. As a result, your wallet will be empty by another 300,000 rubles.
We are hiring staff
Paradoxical as it may sound, in organizing a marriage agency, the ability to understand personality psychology is of paramount importance, while financial side affairs are secondary. And one of the main components successful business is competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships. With their help, you can find out as accurately as possible what qualities the client’s chosen one or chosen one should have.
Many people ask a simple question: “Why can long-term relationships between people ultimately be doomed to failure?” It's all about their psychological incompatibility. To minimize this risk, you need the help of experts.
With the help of consultations and tests, they will definitely find the ideal match for the client. Don’t forget that you will pay for the work of the specialists: one employee will cost you approximately 30,000 rubles per month. At a minimum, you will need two psychologists.
Is your calling to help two halves reunite? Then figure out how to open a marriage agency. A detailed instructions This article will help you.
The position of matchmaker has long existed in Russia.
Lively ladies who arranged other people's personal lives for money managed to make good money from it.
Today, matchmakers with all their folklore paraphernalia are out of favor, because they have been replaced by modern dating clubs.
If you think that your calling is to help two halves reunite, then figure out how to open a marriage agency.
This business does not require huge capital investments or special licenses, but it can bring a good monthly profit to its owner.
Types of marriage agencies that can be opened
This business is quite diverse, so if you are not sure which dating club you want to open, take a closer look at the most promising options:
Domestic.
You work within your country and arrange the personal lives of your compatriots.
Working this way is easy (no need to study foreign legislation and deal with different mentalities), but not very profitable.
Foreign.
For example, you choose a foreign dating club for cooperation, in which there are many suitors, and provide them with profiles of potential brides. You can first find an agency for cooperation via the Internet, and only then open your own.
Mixed.
That is, you work with different clients: those who want to find a domestic husband/wife and those who are looking for an overseas prince/princess.
This is the most financial profitable option, which experts recommend opening.
How to open a marriage agency: calendar plan
This business does not require a long preparatory period.
You don’t need to obtain a special license to operate; you also don’t have to get serious technical equipment to run a dating club.
If everything goes well and you show due diligence, you will be able to open an agency 4-5 months after the idea arises:
| Stage | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Registration | ||||||
| Search for premises, repairs, purchase of equipment | ||||||
| Recruitment | ||||||
| Website creation | ||||||
| Advertising company | ||||||
| Opening |
How to open a marriage agency: advertising
Interesting fact:
People's level of education influences the age at which they marry. In states with a higher number of adults with higher education, couples marry later. The opposite trend is observed in countries with low levels of education.
You can inform the maximum number of clients about your marriage agency:
- By posting advertisements around the city.
- By creating a good website that will not only serve to post your clients’ profiles, but will also become an information platform.
- By posting advertisements on sites that are thematically suitable for you, including foreign ones.
- By purchasing advertising time on a local website and television.
- Having ordered several advertising texts in the local press.
It's better to use the method hidden advertising, for example, tell a beautiful story about how two hearts were reunited with your help. - By printing colorful brochures and distributing them to your potential clients.
- Using social media that will help form client base not only among locals, but also among foreigners.
Remember that you cannot open a marriage agency without ordering a bright sign so that you can be easily found.
Take care of beautiful name, after all, whatever you call your business, that’s how it will operate.
How to open a marriage agency: main steps
One of the main advantages that this business provides is the ease of launching a startup from scratch.
The registration procedure will not take too much of your time, and the remaining stages (searching for premises, recruiting staff, creating a website) will not be too time-consuming.
Registration
For now, you just need to register as an individual entrepreneur and pay tax according to the UTII system.
For some time now, the government offices have been discussing the issue that the marriage business should be licensed, but so far the matter has not gone further than talk, so take the chance to open a dating club as an individual entrepreneur and without a license.
Premises for a marriage agency
A dating club is an organization that should be located as close to the center as possible, which increases your rental costs.
But open businesses on the outskirts will not bring the desired results, since it will be too difficult for potential clients to find you.
A marriage agency does not require huge areas; 40–50 sq. m. is enough. meters in order to place on them: a reception area, your office, a staff office and a bathroom.
When your business is firmly on its feet, you can think about expanding to open a photo studio on the basis of your marriage agency, legal advice, a psychological assistance room, some courses for future brides/grooms, etc.
You should take care of the interior to make your clients feel as comfortable as possible in the office.
Do not overload the walls with decorations; photographs of happy couples, including those in wedding dresses, are enough to create the necessary mood.
It is better to avoid bright, flashy colors that cause anxiety.
Don't waste your money on professional designer- He will do everything in the best possible way.
Furnishings and equipment of a marriage agency
The amount of furniture and technical equipment directly depends on how large a marriage agency you want to open.
If your dating club occupies an office of no more than 50 sq. meters and you have no more than 4 people working for you, including you, then you should buy:
| Expense item | Quantity | Cost (in rub.) | Amount (in rub.) |
|---|---|---|---|
| Total: | 200,000 rub. | ||
Computers or laptops  | 4 | 20 000 | 80 000 |
Printer+scanner+copier  | 1 | 10 000 | 10 000 |
| Air conditioner | 2 | 15 000 | 30 000 |
| Tables | 4 | 3 000 | 12 000 |
| Chairs and work chairs | 8 | 2 000 | 16 000 |
| Sofa in the reception area | 1 | 20 000 | 20 000 |
Plumbing for the bathroom  | 10 000 | 10 000 | |
| Other | 22 000 | 22 000 |
Marriage agency staff
At first, while you are not yet sure how well your business will do, you do not need to hire too many employees.Enough: secretary, manager, programmer and cleaner.
You yourself will be able to perform the functions of a manager and accountant in your own dating club.
per month you will have to spend on wages staff about 70,000 rubles:
| Qty | Salary (in rub.) | Total (in rub.) | |
|---|---|---|---|
| Total: | 70,000 rub. | ||
| Manager | 1 | 20 000 | 20 000 |
| Secretary | 1 | 15 000 | 15 000 |
| Programmer* | 1 | 25 000 | 25 000 |
| Cleaning woman | 1 | 10 000 | 10 000 |
*Give up the idea of hiring a programmer part-time or part-time, even if you really want to save on his expensive services. The programmer must be in the office every day to monitor the operation of the site, add new profiles, maintain your computers, etc. Be prepared for the fact that any programmer will require a separate payment for creating a website, which is taken into account in our business plan under the heading “Additional expenses”.
A marriage agency does not have to work seven days a week.
You can easily set a schedule like this: open the door of your club from 10.00 to 19.00, while giving employees one or two days off a week.
Saturday, for example, can be made a part-time working day.
How much does it cost to open a marriage agency?
Dating clubs are a type of business that does not require huge capital investments to launch a startup.
It is enough to have several hundred thousand rubles to open a marriage agency.
The main expense items look like this:
As you can see, the amount is not that big and is quite affordable even for entrepreneurs with average incomes.
In addition to the capital investments that are needed to open a marriage agency, get ready for the fact that every month you will be expected to spend on:
You can reduce your monthly expenses if you have a premises in which you can open a marriage agency.
In this case, you won’t have to spend money on rent, just on utilities.
Ways to make money as a marriage agency owner
Based on the type of earnings, all marriage agencies are divided into three types:
All clients, regardless of gender, pay money to have their photo posted on your website, to arrange meetings for potential brides and grooms, etc.
Decide for yourself how you will collect payment for this. You can take a one-time payment, or you can develop an “all inclusive” subscription system for a month, quarter, year, etc.
If, for example, you organize a gentlemen's club, then you charge only men, while ladies get the opportunity to post their photos on your website absolutely free.
This type of marriage agency has one serious drawback: you need to find brides (or grooms, if you are organizing a ladies' club) that your clients will like, and this is not a very easy task.
Mixed.
For example, the main source of your income is foreign men who dream of a Russian wife.
It is from them that you take money for the phone or e-mail, for organizing a meeting, and so on.
Potential brides get the opportunity to post their photos absolutely free, but they must pay if they want you to organize a professional photo shoot for them or help them translate a letter from a foreign groom.
about the work of a marriage agency in Russia:
How much can a marriage agency owner earn?
No one can tell you the exact amount, because your earnings are influenced by many factors: the type of your agency, the number paid services in the price list, but the most important thing is the client base that you will form.
For example, you organized a gentlemen's club, that is, the main source of income is domestic and foreign grooms.
The system of cooperation with them is the sale of subscriptions for a quarter, six months and a year, which cost 4,000, 7,000, 12,000 rubles.
Your client base is 60 potential suitors. 15 of them purchased quarterly passes, paying 60,000.
25 are six-month, making you richer by 175,000, the remaining 20 are annual, and your income amounted to another 240,000 rubles.
As you can see, with 60 clients you can earn 475,000 rubles just for selling subscriptions.
That is, you not only recoup the capital investment, but also receive 75,000 on top.
But there are also ways to earn extra money:
- Translator services if the bride does not know foreign language, which the future groom speaks, for example, 300 rubles for translating 1 letter.
- Organization of a meeting between a foreign groom and a Russian bride in Russia: transfer, accommodation, control, etc.
- You, as the owner of a marriage agency, can receive your percentage from lawyers, apartment and restaurant owners if you are looking for clients for them, etc.
How quickly you build a client base that will help you earn good money every month depends only on you.
Experts say that the payback period for marriage agencies is 1–1.5 years, and well-promoted dating clubs can earn (minus mandatory expenses) from 25,000 to 80,000 rubles per month.
These are quite decent amounts, which are enough to make you interested in the question “ How to open a marriage agency?».
If you decide to open such a club, be sure to take into account rental prices and other things in your region.
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