Ideas.  Interesting.  Public catering.  Production.  Management.  Agriculture

Documents for opening a fresh bar. Business selling fresh juices is an exciting and promising business. Business plan for the confectionery "Glazur"

A juice bar is understood as a small mobile or stationary point where freshly squeezed juices and other drinks prepared from them are produced and sold. A business plan for a fresh bar will require about 35-500 thousand rubles. and a very small area. The manufacturing technology is so simple that you can achieve self-sufficiency quite quickly.

First steps

The first thing you need to do to open such a small point Catering– register your business. It is enough to register as an individual entrepreneur, although if you are planning to open a chain of such mini-bars and you are planning large-scale investments, then it makes sense to choose an organizational and legal form such as an LLC.

Since a juice bar is essentially a public catering establishment, you will need permission from the sanitary and epidemiological service. Also, each of your sellers must have a health certificate.

Some entrepreneurs solve the issue of opening a juice bar easier by installing vending machines. But this business format is quite risky. To earn a decent income, you need to install at least a dozen of these machines around the city. However, they are much less popular than coffee machines.

We analyze the market and choose a location

Since fresh juice is a specific product, the presence of competitors in the immediate vicinity of your outlet can significantly affect your income. Therefore, first of all, you need to assess the supply situation throughout the city, determine in which areas the competition is low, and find the optimal points to install your bar.

In parallel with these studies, it is advisable to find out the assortment that is offered at already operating bars, as well as their pricing policy, Additional services. As a rule, such bars are located in shopping areas, entertainment centers, supermarkets, and in the warm season - in vacation spots.

You need to look for the same places to place your own point. But keep in mind that even within the same supermarket, profits can differ significantly depending on the location where your bar is located. We need to look for a point with the maximum flow of potential customers. The advantage of a bar is that 2-4 square meters is enough for it. But it is advisable to immediately accurately determine its size, taking into account possible expansion of the range and installation of additional equipment.

Assortment of drinks

There is no point in limiting the bar menu to a few types of drinks, but we must take into account that the most popular fruit juices are:

  • grapefruit;
  • orange;
  • carrot;
  • apple.

IN Lately Vegetable fresh juices are becoming popular: from beets, tomatoes, celery and other vegetables. This completes the initial assortment of the bar. But for the future it is desirable to expand it to the following positions:

  • fresh juices (fruit, vegetable);
  • smoothies (cocktails made from milk, berries, soda, etc.);
  • ice cream;
  • confectionery products (cookies, muffins, cakes).

Equipment

Equipment for a juice bar is selected based on its working areas and the assortment of the outlet. Essentially, there should be two working areas: for washing fruits and equipment, and for actually preparing drinks.

At first, it is enough to purchase two juicers for the work area - one special for citrus fruits and one for other vegetables and fruits. Moreover, it is advisable to immediately buy professional devices. They are not cheap, about 90 thousand rubles, but they will withstand high intensity use and save you from downtime. This is especially true for seasonal days - in the summer.

In addition to this equipment, you must purchase:

  • washing;
  • fridge;
  • refrigerated display case;
  • apparatus for cleaning fruits and vegetables;
  • ice maker;
  • bar counter;
  • cabinets for storing equipment.

If you plan to offer ice cream, coffee and other assortment of products, the list of purchases of necessary equipment will also expand.

Staff

Finding personnel is no less important a task than selecting suitable equipment. Women under 45 or young people are usually hired for this type of work. But still, the main attention should be paid to personal qualities - decency, accuracy, communication skills. There is no need to put forward any special professional requirements - you can get used to the equipment in literally a day of work.

At one point it is necessary to select at least three sellers for shift work. The fact is that shopping centers and supermarkets are usually open from early morning until late evening for a full week. Therefore, employees need to set a work schedule of three after three days or a week after a week.

Salaries are usually based on a minimum wage and a percentage of sales, which is usually 10%. To prevent possible theft, you can install a video camera above the bar, but this is an additional expense. Most often, owners use the test purchase method, when one of their friends or relatives comes to the point with a specific purpose - to check the work of the seller with the client.

Opening costs

Practice shows that to start a juice bar you need to allocate about 10 thousand dollars. These funds will be spent on:

  • equipment;
  • rent;
  • purchasing vegetables and fruits;
  • purchase of consumables;
  • wages for sellers.

The cost of equipment depends on the brand and performance. For example, the minimum kit from ZumeX will cost about 8 thousand dollars. Rent also varies depending on the region and the chosen location. The cost of vegetables and fruits depends not only on the region, but also on the season of purchase. On average, about 300 kg are needed per month at the rate of 10 kg per day.

Consumables include not only the raw materials for making fresh juices, but also detergents, disinfectants, cleaning products, as well as bottles, cups, napkins, and accessories for serving fresh juices.

Expected profit

Despite such costs, the business demonstrates high profitability - approximately 80%. The fact is that the markup on freshly squeezed juices is 300%, and on drinks based on them – about 200%. That is, for a glass of freshly squeezed juice you can charge at least 75 rubles. with its cost of 25 rubles.

On the worst days, approximately 25 liters of drinks are sold, and during the season sales can double. That is, the profit from sales can be expected at the level of 350 thousand rubles. per month. And this is only the sale of fresh juices, but at the point you can offer a whole range of other related products. Therefore, experts recommend starting from an amount of 500 thousand rubles. profit per month.

On average, the point will pay for itself in a year. But this period can be significantly reduced if you find a good location, offer a popular assortment, select effective marketing tools, and strictly monitor product quality and the level of customer service. To increase business profitability, experts recommend immediately setting your sights on opening a network of such outlets.

A business plan for a juice bar with calculations involves clarifying and clearly identifying costs and opportunities for financial savings. So that your costs for short term brought the expected profit, an example of such a business plan, thought out and developed for all items of expected costs, will be an excellent help.

A smoothie bar, as an establishment that produces fresh juices and drinks from them is also called, is expected to open in small town with a population of less than a million inhabitants, so the business plan is drawn up taking into account average indicators.

Compared to large cities, there is less interest in fresh drinks in the provinces. On the other hand, you will be able to easily grow your business with virtually no competition. In the future, your bars selling fresh drinks and smoothies will be located in the most visited places in the city. The name and advertising slogan describing the products are designed to make your network of juice bars memorable to visitors.

Financial plan

The potential profitability of opening a juice bar is the main figure when planning a business. The relevance of a business can be assessed based on population surveys in Russian cities. These data demonstrate that each bar visitor who comes in to drink a glass of juice leaves no more than 200 rubles in the establishment. In addition, the majority of people surveyed who tried fresh drinks for the first time (almost half) would like to visit a juice bar regularly.

The most pessimistic forecasts lead to the following figures: if at least 15 visitors come to the smoothie bar per day, they will leave approximately 5,000 rubles in the cash register. The cost of a liter of juice and confectionery to it is about 600 rubles, and the net income can be at least two and a half million in the first year and a half.

Step-by-step instruction

When opening point of sale you need to be aware that the bar will be visited by residents of nearby houses. If the chosen location is in a residential area of ​​the city, it is best to open a bar in supermarkets or entertainment centers.

You need to start the process by preparing documents individual entrepreneur on a simplified taxation scheme. The project will be financed from the net income received from the sale of bar products in the first 10-14 months. The initial investment amount is one million rubles.

The organization of production will include, in addition to the purchase of fruits and other food products:

  1. Purchase of necessary utensils and containers for drinks – 10,000 rubles.
  2. Purchase of stainless steel furniture (bathtubs, shelves and desk) – RUB 20,000.
  3. Purchase of a bar counter and chairs – 50,000 rubles.
  4. Purchase of a coffee machine – 90,000 rubles.

How to properly equip a juice bar

A good location for a smoothie bar would be a room located in the central part of the building, in plain sight and on the aisle, at the entrance to the halls where the main products of the store are sold. Even a few meters along the main wall may suit you. Experts recommend choosing a square room, which is much more convenient for staff and visitors. The assortment sold through the glass doors is clearly visible from all sides, and quality equipment and a brightly decorated showcase in a cozy bar attract attention from afar. You need to choose a room with a water supply, since there is always a need to wash dishes, fruits and hands before preparing fresh juices and desserts.

The assortment, as the practice of Moscow fresh bars shows, should be compiled taking into account the preferences of regular visitors. It is advisable, in the initial version, to include juices, coffee, and ice cream in the menu.

Table 1. Fresh bar menu

Product unit name Quantity price, rub.
1. Juices: 250 ml
carrot 90
orange 100
tangerine 100
grapefruit 120
pineapple 170
pomegranate 180
apple 80
beetroot 80
celery juice 120
2. Ice cream 1 serving 90
3. Coffee cup 80

Statistics show that many visitors will choose a citrus drink based on orange juice. This fresh juice occupies a leading position in the list of sales in bars in capital cities. Root vegetables such as carrots, celery, potatoes, beets, pumpkin and other vegetables are best obtained in peeled form.

The valuable properties of fresh juice are enormous! One glass of this drink contains almost as many vitamins and microelements as a kilogram of apples or oranges. But the product must be sold immediately, within a maximum of 4 hours, while the juice retains its beneficial properties. It is not practical to make it for future use. Therefore, purchases should be made as products are sold, attributing the costs of purchasing raw materials to those that vary depending on the season. Vegetables and fruits should be fresh and delivered two to three times a week.

It takes approximately two and a half kilograms of oranges to prepare a liter of juice. To sell 25 glasses of juice daily, you need to purchase at least 6 boxes of 15 kg of oranges. The cost of such a delivery will be 10,000 rubles.

It is better to purchase confectionery products from trusted manufacturers in small workshops so that the products contain as few preservatives as possible. Buns, muffins and pies made from high-quality raw materials with fruit fillings should be as light as possible, with a lot of fruit as a filling.

Table 2. Cost of confectionery products

In subsequent years, your retail outlets will sell homemade baked goods. To do this, you will need to allocate funds to open a company workshop for the production of confectionery products. This, as practice shows, will be much more profitable than buying them on the side.

The expected influx of visitors, especially in summer, will reach 20-26 people per day. Buyers are attracted primarily by the opportunity to have a snack in mall after making purchases. It should take no more than 5-7 minutes to complete your order.

The bar menu includes, in addition to fresh juices and exotic drinks, cocktails and ice cream, coffee and tea products.

Table 3. Equipment for the production and storage of juices and smoothies

1. Citrus and pomegranate juicer 1 PC. 120,000 rub.
3. Blenders for making smoothies 1 PC. 20,000 rub.
4. Universal juicer for vegetables and fruits 1 PC. 60,000 rub.
5. Refrigerator and Freezer Ice Maker 1 PC. + 1 pc. 50,000 rub.
Total 250,000 rub.

Responsibilities of employees

Professionals recommend opening several points around the city at once, conducting an advertising campaign about the benefits of a healthy diet and lifestyle. If you decide to start a business by organizing one retail outlet, you can initially work in it yourself. It is necessary to have time to prepare fresh juices and serve visitors, performing the duties of a seller and a bartender at the same time.

But, given that your task will be to negotiate with suppliers of vegetables and fruits, resolve issues with regulatory authorities and the owner of the rented premises, you most likely will not have time to work in a bar. Therefore, allocating money to pay employees will become another item of your expenses.

Depending on how many people will visit your bar daily, you will need to equip workplace for sellers. When the business is fully loaded from 10 am to 10 pm, it is best to hire two female employees as staff. Each of them will work for one week, reporting and handing over money at the end of their shift. Accounting reports for your bar will be drawn up and delivered by a visiting specialist working on a contract basis. It is best to hire experienced specialists who have already worked in this field of activity before. Candidates will be subject to the following hiring requirements:

  • Experience and qualifications, knowledge of basic documents for conducting trade settlements.
  • Ability to communicate with customers, accuracy and decency.
  • Availability of a health certificate.
  • Communication skills and activity.

As part of staff training, it will be necessary to provide detailed instructions. It is advisable to train workers to prepare not only juice, but also various ice cream desserts, drinks, tea and coffee. The staff will be 2 people.

Table 4. Payroll

Advertising campaign

This aspect of getting your smoothie bar up and running includes making a sign at the entrance and outdoor advertising on the building. To make you easy to find, play soft music and hand out flyers at the entrance. An electronic ticker on the door that notifies you about the assortment in your bar for the day also works well.

Plan your main advertising expenses for the first two months of the establishment’s operation. The quality of drinks and excellent customer service will play a role - the smoothie bar will be popular because marketing research show that a customer satisfied with visiting your bar will bring with him 4-5 more acquaintances and friends. A bright leaflet with memorable text will become the main advertising medium at a low cost of its production. It is planned to spend about 10 thousand rubles on the entire advertising campaign.

What are the risks

Among the risk factors, first of all, we can name the following:

  • Unexpected decrease in purchasing power.
  • Increase in cost utilities and renting premises.
  • Inflation leading to higher prices for products and raw materials.
  • Increase in taxes and other force majeure circumstances.
  • Fall in consumer demand due to reputational losses.
  • Lack of customer interest in environmentally friendly and healthy products.

Risk reduction is planned by maintaining advertising campaign and formation of people’s need for healthy nutrition, as well as constant maintenance High Quality products sold.

The payback period for the investment will be approximately 18 months.

Eventually

The juice bar has become a very popular place in big cities, where environmental friendliness and the need for healthy eating have become a real problem for a large number of people who are forced to purchase products with an unimaginable number of E's in their composition. Before implementing an idea in a small city, you need to find out how great the need for such products is here. If the city has a developed private sector, and agricultural fairs are constant from spring to autumn, it may be very difficult to occupy a place in the market.

As you know, today a healthy lifestyle has become one of the most important fashion trends. More and more people are starting to engage in fitness and giving up fast food and other foods that are of little use and even harmful to the body. In this regard, freshly squeezed juices, or fresh juices, have become very popular.

Thus, people who care about their health are already looking warily at packaged drinks sold in stores. Taking this trend into account, it is possible to construct a very profitable business selling freshly squeezed juices. Moreover, the competition in this segment is not yet so great, and the profitability of such a business is quite high. Today we’ll talk about how to draw up a business plan for a fresh bar and bring it to life.

History of the fresh juice business

The idea of ​​juice bars came to us from America, where the first establishments of this kind appeared in the 90s of the last century, as opposed to the numerous fast foods invented there. Thus, entrepreneurs contrasted tasty and healthy juices with harmful and fattening drinks and food. Fresh bars came to us at the beginning of the 2000s and immediately began to gain popularity quite rapidly.

Preparation of necessary documentation

If you decide to open a bar business based on freshly squeezed juices, then the easiest way would be to register as an individual entrepreneur. If the business will develop quickly or if you plan to open a business together with a partner and co-founder, then it makes sense to choose a form of partnership with limited liability. Be prepared that it will take you some time to register (usually about a month).

The business plan for a juice bar must also include obtaining permits from the sanitary and epidemiological station and the fire department. The complexity of this procedure will depend on the location of your point.

So, if you organize a bar in a large shopping and entertainment center, then, most likely, you will be able to complete all the formalities in a short time. After all, when such an object is put into operation, as a rule, the possibility of opening points for the sale of drinks is immediately provided for, for which the administration must have the appropriate permits.

How to open a juice bar: business features

The main question that beginner “soda owners” ask is the need to find out: does it make sense to open a separate outlet or would it be better to organize an entire network at once? Experts have different opinions on this matter. So, some believe that if you are lucky with the location of the juice bar, then you can get by with just one point.

Others are sure that it is necessary to start exclusively with a network that includes at least three places selling freshly squeezed juices. In this regard, when drawing up a business plan for a juice bar, the future entrepreneur must independently decide this decision, which, by the way, will largely be determined by the size of its starting capital.

Choosing a location for a retail outlet

Due to the fact that products of this kind are not cheap, and not everyone can afford freshly squeezed juices and cocktails, a juice bar should ideally be located near expensive stores and fitness clubs. In addition, we recommend taking a closer look at large supermarkets and shopping and entertainment centers, as well as water parks.

Of course, rent retail space in such establishments is expensive. But due to the fact that your point will consist of only one bar counter, you will need no more than 5-6 square meters near the wall. Moreover, experts recommend organizing the point with a square rather than an elongated shape. It will be much more convenient for the seller to work in such an area.

Fresh bar design

Once you have decided on the location, you should pay special attention to the design of your outlet. After all, in order for a potential client to pay attention to it, it is necessary to design it in an attractive, bright and original style. In this regard, the development creative idea for a bar should be an integral part of your business plan.

Range

Experts in this matter say that grapefruit, pineapple, orange and carrot juices sell best. At the same time, the undisputed leader is orange fresh. In general, at the initial stage it is recommended to include at least seven items in your bar’s assortment: three citrus juices (orange, tangerine and grapefruit), as well as apple, pear, carrot and beetroot.

It should be borne in mind that if you include drinks made from root vegetables in your menu, you will need to equip a vegetable shop to clean them. That's why the best option There will be a selection of a supplier who will deliver you already purified products, from which all that remains is to make juice.

Fresh bar equipment

The main unit for the production of fresh juices is a juicer. You will need several of them: for citrus fruits and pomegranates, as well as centrifugal and auger ones. You won’t be able to get by with just one juicer due to the fact that it is impossible to squeeze juice equally well from different raw materials using one type of device.

For example, small berry seeds can very quickly clog the cells of a centrifugal unit, as a result of which personnel have to be constantly distracted to clean it.

Due to the fact that orange juice is the most popular, it is necessary to immediately allocate a separate device for its production. Today on the market there are units for preparing fresh oranges that require minimal human intervention. However, they are not cheap, and at the initial stage of business there is no point in buying them.

If your plans include making smoothies, you will also need to purchase blenders, a refrigerator for storing ingredients, and a freezer for ice and ice cream. It will also be very good if you can connect the water supply to the point. After all, there is always a need to wash your hands or rinse fruits, vegetables and measuring cups again.

Staff

If you are planning to start a family bar business, then at the initial stage you can do without hired employees. However, keep in mind that the entrepreneur himself should not stand behind the counter, since he will already have enough worries: contracts with suppliers, establishing relationships with inspection and control authorities, the landlord, etc.

A business plan for a juice bar should ideally include two salespeople for one outlet. It is advisable that they work, replacing each other every other week. This arrangement is very convenient for both the owner and employees. At the same time, the seller submits the cash register and report once a week, without being distracted by this procedure every day.

You should also not forget about accounting services. It can be organized in two ways: hire a visiting specialist or use the services of a company that provides such services. You will need a full-time accountant if you organize a large network of points selling freshly squeezed juices.

Opening a juice bar: the financial side of the issue

To begin with, we suggest considering the amount of investment required to start such a business. The main costs will be for the purchase of equipment and will amount to about 9-10 thousand US dollars. At the same time, juicers for pomegranates and citrus fruits will cost 3-4 thousand dollars, and universal units - 1.5 thousand. The remaining amount goes towards the purchase of refrigeration equipment, a counter and various small things.

Another 2-3 thousand dollars will have to be spent on setting up a retail outlet and installing equipment. Don't forget about monthly rent. In places with good traffic, it will average 1-1.5 thousand dollars.

On wages sellers need to lay down an amount of 350-400 dollars. You will spend another $200-250 monthly on accounting services.

Thus, the initial costs of organizing the work of a juice bar in the first two months will be about 15-16 thousand dollars. Moreover, this amount does not include the costs of purchasing and transporting raw materials.

However, according to experts, the profitability of a juice bar reaches 300%. Provided the work is properly organized, this will allow you to recoup the initial investment within 6-8 months. In the future, the entrepreneur can count on a profit of 2-3 thousand dollars from each outlet.

Alexander Kaptsov

Reading time: 8 minutes

A A

The usefulness of freshly squeezed juices has long been recognized worldwide. However, many people do not have time to prepare vitamin drinks every day due to lack of time. Well, juice bars do this successfully by providing customers with a wide range of nutritious juices to choose from. And visitors love it. That is why budding entrepreneurs can consider such an establishment as a profitable business activity.

Opening a juice bar from scratch: documents required for registration and opening a fresh juice bar

The official activities of the businessman are confirmed by the relevant documentation:

  1. Certificate of . Similar for a juice bar legal form is the best option.
  2. Paper where the selected types of activities are recorded (OKVED). Usually they choose to produce fruit and vegetable juices and serve drinks.
  3. Certificate confirming the assignment of an individual tax payer identification number. Experts recommend a simplified taxation system.
  4. Permission from the SES to conduct activities - trade in products.
  5. A permit from the Fire Service is also on the list of required documents.
  6. Premises rental agreement.

Where is it better to open a juice bar in a shopping center or fitness center?

A few words about the area of ​​the juice bar. From 4 to 10 “squares” is enough for full operation of the point. An indispensable condition is a crowded place, or rather, a high level of traffic. Ideal options include large shopping centers or fitness centers.

However, other places should not be discounted.

There are quite a lot of potential clients of juice bars in such public establishments as:

  • Airports and train stations.
  • Large beauty salons and water parks.
  • Cinemas and city parks.

It is better for a novice entrepreneur to locate in a shopping center, choosing one of the walk-through alleys, or rather, in the very center of the alley. The open space allows passers-by to see the entire fresh juice production process. This nuance significantly increases the number of clients.

Sports clubs cannot boast of such a level of human flow. The assortment of the bar in such an establishment should be wider and more refined, with a wide variety of fruits and vegetables, exotic fresh cocktails, juices with herbal infusions, and so on. This option is good at the stage of business expansion.

How to decorate a juice bar in an interesting way: design ideas for a freshly squeezed juice bar

Customers visit the juice bar spontaneously. The principle is that I saw it, wanted it and bought it. A targeted visit is a rare case. Therefore, there are only two requirements for design: bright colors and memorability. For example, it is difficult to pass by a bar counter made in the shape of an orange or other fruit. It is bright, impressive and understandable to the consumer.

Entrepreneurs working in this segment do not bother with design research at the initial stage.

They are limited to:

  1. Covering the bar counter with photographs of fruit.
  2. Display of fruit assortment on display.
  3. Filling transparent vessels with various fruits and placing them on shelves.
  4. By ordering a bright sign such as “Vitamins from the garden”, “Vitamin moisture”, “Invigorating drinks for the whole family”.

Design will be required when opening a chain of bars. Then you certainly cannot do without additional costs for the services of a designer to develop your own style. In this aspect, franchising such bars is good - the businessman is provided with a ready-made design of the outlet.

Which juice is more profitable to sell in a juice bar: assortment of freshly squeezed juice bar

It is more profitable to sell juices from popular fruits.

In this aspect, buyers give preference to the following fresh juices:

  • Grapefruit.
  • Orange.
  • Apple.

Vegetable juices also have a high rating and sell well:

  1. Beetroot and carrot.
  2. Celery and tomato.

Here, perhaps, is the entire list of the main assortment. However, with such a limited drink list, it is difficult to promote business. Consumers are attracted by the variety of offers. Therefore, the product range is supplemented with fruit smoothies (cocktails with berry and fruit puree, milk and other ingredients), mineral water, fruit ice cream, tea or coffee, desserts.

What equipment is needed to operate a juice bar?

When purchasing equipment, the bar's working areas and menu are taken into account. In fact, any bar is divided into two zones: in one the raw materials are washed, in the other drinks are prepared.

The juice bar is equipped with:

  • Professional level juicers. There should be two of them - for the production of citrus juices (pomegranates) and for other fruit and vegetable drinks.
  • Sink and refrigerator.
  • Refrigerated display case and ice maker.
  • A device designed for cleaning raw materials.
  • Blender and mixer.
  • Bar counter.
  • Cabinets in which inventory will be stored.
  • Disposable tableware, bottles.

Selling ice cream, coffee and other products requires the purchase of additional equipment.

Attention . A prerequisite when choosing a supplier of equipment is the provision of warranty (free) repairs. Increased load on devices is often accompanied by their breakdown, and repair costs turn into considerable sums.

Recruiting personnel to work in a juice bar?

Personnel, as we know, play the main role. No special skills are required when working. The equipment is simple and takes a day to master.

When selecting candidates, special emphasis is placed on individual qualities:

  1. Decency . It is better to rule out theft in advance, otherwise you will have to install a hidden surveillance camera.
  2. Accuracy . The juices are prepared in the presence of the customer.
  3. Communication skills . An employee who knows how to find an approach to any customer can significantly increase the profit of the outlet.

As a rule, such work is optimal for women under 40-45 years old or for young people. The bar employs 2-3 people in shifts, receiving a fixed rate plus a percentage of total sales. Usually its size is no more than 10%.

Advertising and marketing of a juice bar: how to promote a fresh juice bar?

  • Development of a logo and its application to the bar counter (its side parts) and napkins.
  • Installation of a sign. Preferably bright – noticeable from a great distance.
  • Distribution of business cards and bouquets with a list of fresh menu and brief information about beneficial properties everyone.
  1. Followers healthy image In life, they closely follow the “new products” in this area, study useful recipes for vitamin cocktails (mainly via the Internet). Therefore, it is appropriate to offer special items - freshly squeezed juices for active people, for those who want to lose weight, for children or expectant mothers.
  2. The juice menu should be supplemented with some seasonal “zest”. Let's say that ordinary apple juice is unlikely to interest a person, but a drink with the addition of ginger juice and honey will definitely attract attention in the winter - during the “rage” of colds.
  3. Carrying out various promotions also increases profits. For example, a significant discount on every third cocktail.

The assortment of the fresh bar should be constantly updated in accordance with the season and customer needs.

A ready-made business plan for a juice bar from scratch: calculations of expenses, income and payback periods

Let's consider a business plan for a bar located on the territory of a shopping center:

  • The area of ​​the establishment is 8 m².
  • Number of employees – 1 person (the functions of the second seller are performed by the bar owner).
  • Every day, up to 11 kg of fruit and vegetable raw materials are spent on juice production.

The amount of start-up costs plus the amount of expenses for the first year:

Income calculation:

Fresh bars (they are also called juice bars or smoothie bars) are a new market segment in our country, which is just beginning to develop.

Similar establishments emerged relatively recently on the wave of customer enthusiasm for the idea of ​​healthy eating and lifestyle. The very idea of ​​selling healthy natural and fresh juices came to us from America.

The bar offers freshly squeezed juices, smoothies with berries mixed in a blender, fruits with ice, mineral and sparkling water, coffee, tea, snacks and desserts.

But the main emphasis is on alcohol-free drinks and juice-based cocktails. The position of the fresh bar is considered to be implementation healthy food and drinks.

Advantages:

  • lump sum contribution - only 100,000 rubles;
  • entry threshold from 500,000 rubles;
  • royalties in the first and second months are 0%;
  • then only 1% per month of turnover;
  • return on investment – ​​from 7 months;
  • a unique wide-format “healthy” diet;
  • direct contracts for the supply of ingredients;
  • on the market – 5 years;
  • crisis-resistant;
  • a small share of imports in sales;
  • quick deal without delays;
  • small stocks in the warehouse;
  • launch within 2-7 weeks from the beginning of signing the franchising contract.

Fresh-bar salon Fresh

Franchise motto:

“We work with all popular and well-known areas of healthy fast food.”

We will help:

  • We will help you assess the location of the future juice bar;
  • we will create an economic model of work;
  • We will provide advertising assistance.

Russia and Ukraine - this is the first step towards the beginning successful business with an easy and simple start.

When making a decision to purchase a franchise, you need to consult the professional recommendations in this section:

About the most latest news and trends in business with a franchise can be read

For the juice bar to work you need:

  • coffee machine;
  • blender;
  • juicer for citrus fruits and pomegranates;
  • universal juicer;
  • equipment for peeling vegetables and fruits;
  • ice maker;
  • freezer;
  • stainless steel kitchen furniture;
  • cash machine;
  • trash can, this is not a complete list, but they are required.

Fresh bar “Juicy BAR” is the production of 100% fresh drinks at the time of your order. We recommend opening sales points where there is a high traffic volume of customers.

You must understand that opening one point will not bring much profit at first. If you want to have your own network of juice bars, you should calculate your financial capabilities at several points. Getting one point started is relatively inexpensive.

The main thing in “Juicy BAR” is to have creative thinking and not be afraid to experiment.

Reviews:

Alexander Longvinsky says:“At first my juice bar had a simple menu, but now we’ve gone a little further when creating the menu. From us you can order not only smoothies and fresh juices, but also extracts of medicinal plants. Extracts and elixirs as a small alternative to vitamins. This service is gaining demand. I have been working with the franchise for 2 years now and have not yet regretted my investment. Our enterprise paid for itself in six months. When purchasing a franchise, focus on the location where the bar will be located.”

Natalya Yakimova:“I wanted to change something in my life. I spent a long time choosing what to do, and on advice, I began to choose a franchise that would be interesting to me. I chose a bar franchise because favorable conditions and a small contribution. Having signed all the documents, we opened three weeks later. We were the first to open such a bar in our city. I think in a month our investment will pay off. I'm very happy with my project."

Loading...