Business plan for the production and sale of plaster garden figures. Landscape design and design services

The LPB company professionally provides landscape services within the pre-agreed budget. We help make every corner of the garden beautiful and comfortable. We manage the customer's money rationally. We provide a guarantee for the work performed. We work in Moscow, Moscow region and other regions.

Weeds, ditches, construction. How to turn this into a developed area? For an answer, contact our landscape studio. Tell us what you want the garden to look like. The designer will listen to you carefully. Explore the territory. Will develop a landscape project. Of all types of services, we will offer only what is necessary to create a comfortable personal personal space for each customer.

When creating a garden, it is not always clean and comfortable. We remember this and do not distract you from your business. We take care of all the troubles and hand over the finished garden to the customer.

Believe me, the LPB Company has something to offer you and something to surprise you with: 300 successfully implemented projects speaks for itself.

You can find out prices for landscape services in the price list.

1. Design

development of a complete (optimal) package of documents;
development of a draft package of documents;
development of a preliminary express design directly on the site;
preparation of individual drawings:

In order to design a garden, it is not enough to simply draw a rosy picture of the future landscape. The design process is about conducting a thorough analysis and creating a realistic vision of the project for the client based on the results. And this is only possible with close cooperation between the designer and the customer.

Our design studio offers services landscape design that will help you realize your potential garden plot. We will be happy to create a beautiful and practical design for you based on your personal needs and lifestyle.

Upon completion of the project, we will provide you with a complete package of documents, including the developed concept, drawings and plans, landing list and visualization of the project. These documents and our recommendations will give you the opportunity to create the garden of your dreams.

View prices for landscape services and you can calculate the cost of the project using our landscape design price calculator.

Design of lawns on the site, lawns in landscape design

Each artist’s painting has a background that serves as the basis and organically complements the main image. In landscape design, the role of such a background is played by the lawn, and the role of the main image is played by all other elements of the garden’s landscape design: various buildings, decorative groups of plants, compositions, flower beds and small architectural forms. Creating a beautiful lawn that will serve its owner for a long time is an art.

* The calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses a project to open a landscape design studio in the city of Krasnodar. The goal of the project is to create a highly profitable enterprise, generate profit and satisfy the population's demand for design and decoration services. The studio will specialize in providing services for landscape design, 3D modeling, and landscaping. The company's clients will be owners of private city farmsteads, country cottages, dachas, and corporate customers.

The region under consideration is favorable for the chosen direction due to the concentration of a large number of solvent population and at a high pace cottage construction, which guarantees increased demand for landscape design services.

The volume of investment in the project is 1,670,000 rubles. Own funds will be raised to implement the project. The main indicators of the project's effectiveness are given in Table. 1.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

In 2014, the volume of the domestic landscape design market, excluding city parks and lawns, was estimated by experts at $600 million. The greatest competition in this area exists in the largest cities of the country. For example, in St. Petersburg, according to experts from the Forum of the Landscape Industry, Park Industry and Industrial Floriculture, the market volume is about 200 million dollars, increasing annually by 15-20%. The landscape design market in Russia, despite the abundance of new players, is considered not saturated - it has not yet reached the point of fierce competition.

The landscape design studio will be opened in the city of Krasnodar - one of the largest cities in the South of Russia: the city currently has a population of more than 854 thousand people. The selected region is promising for creating a landscape design studio. According to data for the first quarter of 2016, the region ranks third in terms of construction volumes in Russia, second only to St. Petersburg and the Leningrad region. The peak of housing commissioning in the region occurred in 2014, then over the year this figure jumped to 20%. In 2015, there was a predicted decline associated with the crisis in Russian economy. However, despite the current situation, in Krasnodar region Many developers did not freeze projects, and construction continued at the same pace. In 2015, 3.5 million square meters of residential space were delivered in Kuban, which became the second indicator among the constituent entities of the Russian Federation after the Moscow region. A favorable factor is that the city's development consists mainly of low-rise buildings with adjacent plots. There are also a large number of cottages in Krasnodar. Today there are 23 cottage villages within the city.

Professional kit for creating business ideas

3. DESCRIPTION OF SERVICES

The landscape design studio will work in the “medium” segment, offering clients high quality services at affordable prices. The list of services provided by the studio is given in Table. 3.

Table 3. List of services provided

	Service	Description	Cost, rub.
LANDSCAPE DESIGN
	Design project (Standard)	Preliminary sketch, master plan for landscaping and landscaping, dendrological plan, layout drawing, planting plan, assortment list, recommendations for garden care	4000/100 sq. m.
	Design project (Premium)	“Standard” package + automatic watering plan, estimate for automatic watering and work, outdoor lighting installation plan, visualization	7000/100 sq. m.
	Gazebo design project	Development of an individual design, creation of a 3D model, preparation of drawings
	BBQ design project	Development of barbecue construction and design
	Traveling around the city	Departure of a specialist to Krasnodar for an initial examination, measurements, consultations	for free
	Departure within the region	Departure of a specialist to the Krasnodar region for an initial examination, measurements, consultations
IMPROVEMENT AND GREENING OF TERRITORIES
Landscaping
	Paving paths	Laying paving stones or paving slabs	from 800/sq.m.
	Installation of soft coverings	Laying geotextiles, installing border strips, filling with gravel, crushed stone, pebbles or marble chips	from 1500/sq.m.
Landscaping of territories
	Lawn seeding	Setting up a sowing lawn of cereal grasses	from 220/sq.m.
	Rolled lawn	Installation of a rolled grass lawn + delivery and installation	430-580/sq.m.
	Flower garden of annual flowers	Arranging a flower bed of annual flowers (without the cost of planting materials)	from 600/sq.m.
	Hedge	Creation of a hedge (without the cost of planting materials)	from 600/m. shoulder straps
	Planting deciduous shrubs	Planting deciduous shrubs (without the cost of planting materials)	from 150/sq.m.
	Planting coniferous shrubs	Planting coniferous shrubs (without the cost of planting materials)	from 350/ sq.m.
	Planting deciduous trees (up to 2 m)	Planting deciduous trees up to 2 m (without the cost of planting materials)	from 500/sq.m.
	Planting deciduous trees (over 2 m)	Planting deciduous trees over 2 m (without the cost of planting materials)	from 2000/sq.m.
	Landing coniferous trees(up to 2 m)	Planting coniferous trees up to 2 m (without the cost of planting materials)	from 1200/sq.m.
	Planting coniferous trees (over 2 m)	Planting coniferous trees over 2 m (without the cost of planting materials)	from 2500/sq.m.
	Planting coniferous trees (over 4 m)	Planting coniferous trees over 4 m (without the cost of planting materials)	from 5000/sq.m.
	Planting deciduous trees (over 4 m)	Planting deciduous trees over 4 m (without the cost of planting materials)	from 4000/sq.m.
CHANGE IN RELIEF
	Creating a decorative pond	Construction of decorative reservoirs (fountains, waterfalls)	from 3500/sq.m. 4900-7900
	Creation of alpine slides	Construction of an alpine slide	negotiable
	Creation of a dry stream	Dry stream installation	from 1200/sq.m.
RELATED and AUXILIARY WORK
	Creating an automatic watering system	A range of services for creating an automatic watering system on the site	negotiable
	Selection and purchase of seedlings	Selection and purchase of seedlings in nurseries	negotiable
	Preparing the soil for the lawn	Preparing the soil for laying turf
	Delivery of planting material	Delivery of plants to the site
	Soil delivery	Delivery of fertile soil	from 600/cub.m.
	Site cleaning	Clearing the site of construction waste	negotiable
	Garbage removal	Construction waste removal	from 600/cub.m.
	grass weed	Grass weed plants	from 20/sq.m.

4. SALES AND MARKETING

The main clients of landscape design studios are people aged 35 to 60 years. As a rule, these are citizens with an income level of “above average” and “high”, who own private country cottages, land plots and dachas. Potential clients include: corporate clients- large and small organizations who have a need for design of areas. Customer segmentation is given in Figure 1.

Picture 1.

One of the features of providing services in Russia is the mentality: the Russian consumer is inclined to take an active part in the process of creating the site design. Often, several family members participate in discussing the future image of a garden plot, each of whom has their own idea of “how it should be.” In this regard, employees of a landscape studio need to be able to take into account various wishes, correctly present their position regarding technical and financial side activities.

The main consumer preferences for landscape design studios today are:

An integrated approach to the provision of services: according to industry experts, about 95% of Russian customers prefer to turn to organizations that provide comprehensive services;

High quality of order execution, professionalism of employees;

Short deadlines for design and implementation of the order;

Clear budget;

Taking into account all the needs and wishes of clients;

Careful control over the implementation of the project.

In total, in Krasnodar there are over 100 organizations specializing in landscape planning and design. The market is quite varied. Most of it consists of multidisciplinary construction companies, in which landscape design is not a priority. About 10 companies can be classified as specialized: landscape design and gardening is their profile, and many of these companies supplement their services with gardening services, have their own nurseries and online stores, etc. Such companies have many years of experience, a long portfolio of completed projects, and established relationships with suppliers and manufacturers. building materials and contractors. The staff of such companies can reach 150 people. Another part consists of small studios with a staff of up to 5-6 people, the key person in which is the designer. Often, designers have no experience of completed projects at all, despite the presence of information about landscape design on their own websites. Their work is focused on creating interior design, and landscape design is presented in the form of visualization and creative projects. As a result, we can note a high range of prices for services. Price per 100 sq. meters of the project can vary from 2000 to 7500 rubles. and higher, but the quality of the project will differ dramatically.

Ready ideas for your business

Sales are planned to be carried out in the city of Krasnodar and beyond. To attract customers will be used various ways, including cold calls, distribution of booklets and advertisements in places where potential clients live, advertising in glossy magazines, maintaining groups in popular in social networks(Facebook, Instagram, etc.). An important point at the start of the studio’s activities will be the formation of a positive image of yourself among potential clients. First of all, clients of landscape design studios require proof of the professionalism of their employees. Therefore, they will need to create a high-quality website where they can get acquainted with the designer’s portfolio, see the projects he has previously created, and be convinced of the experience and competence of the staff. It is also planned to post useful articles on the site for people interested in this topic. The company's concept will include a customer-oriented approach, taking into account all customer needs, and an affordable pricing policy. By forming a circle of satisfied customers, the company will collect material from positive reviews that can influence the decision-making of potential customers.

5. PRODUCTION PLAN

The process of providing services is divided into several stages: clarifying the client’s needs and his financial capabilities, visiting a specialist and advising on the details of the project, direct preparation of the design project, project implementation, construction support, subsequent maintenance (if necessary).

To implement the project, you will need a room of 20 square meters. meters, in which the office of the designer and sales specialist will be located. An office is also necessary for working with clients, conducting presentations and negotiations. Since location is not a factor of primary importance, the office will be located in one of the residential areas of the city. This location, firstly, will help reduce rental costs, and secondly, it attracts potential clients - there are several cottage villages in the area with a large number of representatives of the target audience. The premises will not require renovation, but the purchase of technical equipment and office furniture will be required. The studio office will be open Monday to Friday from 9:00 to 18:00.

On average, one order is completed in 1 month; at least 7-10 days are spent on creating the project. Taking into account the average cost of services for designing 1 hundred square meters (4000 rubles), the cost of a design project for a plot of 10 hundred square meters will be 40 thousand rubles. Together with the implementation, the cost of one landscaped hundred square meters, as a rule, increases to 70-120 thousand. rubles Thus, the revenue from one completed project reaches 1.2 million rubles. The net profit will be 270 thousand rubles. If these indicators are achieved, the studio will be able to pay for itself by the 7th month of operation. An important point in the field of landscape design is the seasonality factor, so maximum profitability can be expected in the summer. During this period, you should set a budget for the off-season period.

6. ORGANIZATIONAL PLAN

An individual entrepreneur will be chosen as the legal form of activity of the landscape design studio. The form of taxation is the simplified taxation system “income minus expenses” (USN 15%). The implementation of the project will require the following main stages: selection and rental of an office, purchase of equipment, hiring employees, establishing contacts with companies from related fields of activity, and a marketing campaign to attract clients. The start of operations is planned to begin in April, before the start of the seasonal increase in sales.

Management functions will be carried out by a manager with more than 5 years of experience in the field of landscape design. The manager has knowledge in the field of dendrology, practical experience in the construction and design aspect of activity. He will be responsible for creating design projects, personnel issues, determination of marketing policy. The company will also require a surveyor, agronomist, dendrologist, sales and purchasing manager and accountant. Other responsibilities, in particular related to project implementation and construction, will be assigned to representatives of third-party companies. Since the landscape business has a pronounced seasonal nature, it is possible to attract seasonal workers. Salaries for full-time employees will be maintained during the off-season. In Table. 4 shows the staffing table and wage fund.

Table 4. Staffing table and wage fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative staff
	Accountant
Sales staff
	Sales Manager
Production personnel
	Surveyor

	Land surveyor
	Dendrologist
	Total:			160000
	Social Security contributions:
	Total with deductions:			208000

7. FINANCIAL PLAN

The total investment in the project will be 1,670,000 rubles. Among the key costs are the costs of purchasing a truck (600 thousand rubles). More detailed items of investment costs are given in Table. 3 of this business plan.

The financial plan of the project has been developed for a three-year perspective. All types of studio expenses are taken into account, including tax and social Security contributions, factor of seasonality of demand. Appendix 1 gives a detailed account of the movement Money, information about planned revenue and net profit. In Table. 5 shows the studio's fixed costs.

Table 5. Fixed costs enterprises

8. EVALUATION OF EFFECTIVENESS

To assess the effectiveness of the project, generally accepted integral performance indicators are used, including net present value, profitability ratio, payback period and discounted payback period. To account for the time value of money, a discount rate of 10% is used.

Analysis of the indicators given in Table. 1., allows us to talk about the investment attractiveness of the project and its high prospects in the next 5-10 years. In particular, the net present value (NPV) indicator significantly exceeds the volume of starting capital investments - 4,836,669 rubles. versus RUB 1,670,000 respectively. The internal rate of return (IRR) is higher than the discount rate and the return index is greater than 1.

9. RISKS AND GUARANTEES

The rich experience of foreign and domestic studios does not allow us to call this area a business with a high level of risk. The area is well developed, and risk reduction is influenced by the high level of demand for design and decoration services in the region in question.

However, it is necessary to foresee possible risks associated with the implementation of the project, assessing the severity of their consequences and the likelihood of occurrence. detailed information about possible risks is given in Table. 6.

Table 6. Possible risks and ways to prevent them or their consequences

Risk factor	Probability of occurrence	Severity of consequences	Events
Failure to achieve planned sales volumes			Hiring sales representative with experience, thoughtful marketing policy at the preparation stage, careful processing of the market, setting an effective pricing policy
A sharp drop in the solvency of the population			Reviewing the range of services provided, drawing up an “anti-crisis” proposal, minimizing costs
Increased competition			Creating a strong position at the first stage of work, image advertising, establishing strong connections with clients in a certain area of activity

Owners of private houses understand how difficult it is to independently zone a plot so that it is aesthetically pleasing and convenient. It’s easier to contact a landscape design studio and hire professionals who will develop a plan and bring it to life. The service costs from 15,000 thousand rubles, since the work will take at least 1 week. Having several experienced and qualified workers on staff, a landscape design studio will generate good income. How to organize your business? Detailed business plan landscape design studio is presented below. The example was calculated based on the average prices of the regions.

Company Summary

Main activity: landscape design and gardening.

Taxation form: simplified tax system 15% (income minus expenses).

The purpose of creating the company: making a profit and satisfying the desires of users in landscape design and landscaping of their plots.

Main target users: owners of private houses, cottages, dachas.

Before opening, an analysis of the locality in which the company is planned to be located is carried out. If cottages are actively being built in the city, plots are being bought and sold, then you will have clients.

Work schedule: the designer works in the office and travels to the site, the office is open from 08:00 to 19:00. You can contact the manager through the website.

Premises: premises for office space are rented in a remote part of the city with an area of 20 square meters. m.

Registration form: Individual Entrepreneur. But if you plan to work with government agencies, such as kindergartens, schools, parks, then you need to register an LLC. In the first year, the company plans to gain regular customers, so individual entrepreneurship is sufficient.

Individual entrepreneur is registered in the local tax service. The following package of documents is submitted for registration:

A statement indicating the main type of activity and two additional ones. The following are included in the form: OKVED codes: 71.12.46 “Land management”, 71.11.3 “Work in the field of landscape architecture and consultations.”
Copies of passport and TIN are notarized.
Receipt for payment of state duty in any bank.

Documents are not stapled; fastening with a paper clip is acceptable. Submitted to the tax office for consideration. You can receive a completed certificate in 2-3 weeks. During this time, the remaining parts of the project are implemented.

Based on an analysis of competing studios, a price list for services is compiled:

Service	Peculiarities	price, rub.
Project work
Standard design	A sketch, a general plan for landscaping and landscaping, a drawing, a plan for planting various plants, a list of assortments, recommendations for caring for various plantings	450/1 sq. m
Premium package	Includes standard design service + calculation and design of installation of automatic irrigation system, lighting, 3D visualization	700/1 sq. m
Gazebo project	Individual design sketch, drawing with calculations, 3D visualization	7 500
BBQ Project	Individual design and development of technical plan	9 000
Visiting the client on site	Measurements, initial examination, consultations	250 in the city; outside the city – 30 per km
Landscaping and landscaping
Paving stone paths	Laying paving stones or paving slabs	from 400 per sq. m
Laying and installation of soft covering	Rolling out geotextiles, filling with gravel, crushed stone, marble chips or pebbles	from 150 per sq. m
Seeding the lawn	Landscaping the lawn and sowing it with grass seeds	from 200 sq. m
Rolled lawn	Delivery to the site and rolling out rolled grass	450 sq. m
Arrangement of a flower garden from annual plants	Arrangement of flower beds, selection of plant species, planting	from 500 sq. m
Plant hedge	Selecting the right type of plants, creating conditions for growth, planting	from 550 sq. m
Planting low growing trees and shrubs	Planting a ready-made seedling, choosing a place for it	from 150 deciduous and from 350 coniferous
Tree planting	Preparing the site and planting a tree seedling up to 2 m in height	from 350 deciduous and from 500 coniferous
Creating a decorative relief on the site
Water	Preparation and creation of a reservoir with waterfalls, a fountain	3,500 per sq. m
Alpine slide	Arrangement and placement	Depends on the complexity of the project
Dry stream	Arrangement and placement	1,100 sq. m
Ancillary services
Automatic watering	Design, installation	negotiable
Purchase and selection of planting material (seedlings, seedlings, etc.)	Selection and purchase of seedlings in nurseries	negotiable
Lawn and tree care	Cleaning dry leaves and branches, cutting, fertilizing	500 per sq. m
Delivery of purchased planting material to the site	Delivery of plants to the site, unloading	1 000

Planting prices are indicated without purchasing seedlings. Minimum price for on-site visits to one site is RUB 3,500. Each client is calculated separately after inspection of the site by the manager. For regular customers We offer an individual discount of 5%.

On average, it takes 2 weeks to create one individual design. It takes 3-4 weeks to implement. On average, a company receives from 550,000 rubles for a design project and implementation on ten acres. The price does not include the cost of materials and seedlings.

Project equipment

The work of the landscape design studio is aimed at satisfying the wishes of clients. Work with customers proceeds in several stages:

The client places an order through the website or directly to the manager in the office. A conversation is held to clarify the financial capabilities and wishes of the customer.
Visit of a specialist to the site, drawing up a contract for the primary project (sketch, 3D graphics).
Approval of the final version of the project by the customer.
Project implementation.
Delivery of the project.

For initial work with a client, you will need a room. The office is rented with an area of 20 sq. m, not necessarily in the city center. This will save costs. In the office, work with the client is carried out: consultations, presentations. When choosing a location area, it is worth focusing on the presence of cottage buildings nearby. It will be easier for your potential clients to reach you. The room is put in order depending on its condition. You should not choose an office where you need major renovation. This will significantly increase investments and delay the opening time.

To implement the project, you will need gardening tools and light equipment. Inventory will be stored in the personal garage of the company owner, so as not to spend money on renting storage space.

To implement a landscape design studio project, you will need to purchase the following equipment:

Name	Quantity, pcs.	price, rub. (Total)
Office equipment
Computer desk	2	7 000
Computer chairs	2	6 000
Filing Cabinets	1	4 000
Bookshelves	5	6 000
Chairs	5	4 500
Computer	2	60 000
Color laser printer	1	25 000
Xerox	1	7 000
Software		15 000
Equipment for work
Garden tool	–	25 000
Walk-behind tractor	2	120 000
Special uniform for workers	5	12 000
Total		291 500

Amount of 291,500 rubles. – this is the minimum cost of organizing a small office space and equipping a team of professionals to implement projects. It is not recommended to reduce spending on equipment, as monthly depreciation costs will increase. Used equipment is less expensive, but if it breaks down frequently, the company will suffer losses.

Personnel planning

The owner will manage the landscape design studio. This is a person with experience in this field who understands what landscape design is. He will approve projects and actively participate in their creation. The manager is also responsible for human resources management and the company's marketing program.

Also on permanent staff will be a surveyor, dendrologist, purchasing and sales manager, and accountant. A team of handymen is hired freelance. Since business reacts to seasonality, in winter the company will have few orders and maintaining an overstaffed staff is impractical.

Payments to permanent employees are made twice a month - advance and settlement. The form of payment is salary. At the end of the year, bonuses are given at the discretion of the manager. Individually distinguished employees are rewarded with bonuses throughout the year.

Costs for salaries and contributions to employees in various government funds in the table:

Together with contributions to maintain a staff of seven people, you will need 283,000 rubles. This money is included in the down payment, since the company’s income will be minimal for the first few months. In the summer, when orders increase by 70%, workers receive bonuses in the form of a percentage for each completed order. The manager maintains the time sheet.

Implementation plan

In winter, the number of orders is reduced by 70%, so the opening of the studio is planned for the end of winter - beginning of spring. The presented implementation plan is designed to open on March 1. It will take two months to implement.

Each stage of implementation is described in table form:

Each stage is controlled by the entrepreneur himself. There is no point in planning the opening for late autumn, since in the winter months the income will be minimal and the business will go into the red.

Expenses and income

The following investments will be required to implement the project:

Since the business is planned from scratch, the entrepreneur needs to find the entire amount of initial capital. To promote and implement the project, a bank loan was taken out in the amount of 1,100,000 rubles. at 14.5%. The loan is issued for 5 years with a monthly payment of 33,000 rubles.

Monthly expenses

To keep your business afloat, you need to cover the following expenses every month:

Monthly expenses can be safely added to the initial capital, since the company will only gain momentum in the first few months. It is planned to achieve profitability after 3-4 months of work.

Income

Profit is influenced by seasonality, so the highest revenue is planned at the height of the construction season. In winter, profits will fully cover expenses, but this is only 3 months. But in the summer, the company will bring in at least 1,500,000 per month. Since in winter income drops to 500,000 rubles, the average annual income is:

1,500,000 x 7+ 500,000 x 5 = 13,000,000 rub.

The average monthly income is: RUB 1,080,000.

We calculate net income by subtracting monthly expenses from revenue:

1,080,000 – 423,000 = 657,000 rub.

Let's calculate profitability:

(657,000 / 1,034,000) x 100% = 63.5%.

Such high profitability is possible only with proper promotion of the company and availability constant flow clients. To ensure a constant influx of customers, booklets are published, advertising is launched in local newspapers, and an agreement is concluded with developers. Construction companies They will be happy to recommend you to their clients, but for a small percentage of revenue. About 10% of total income will be spent on this per year.

Profit will be divided into several parts:

10% to stimulate partners.
20% return to the company's fixed assets.
70% for early repayment of loan obligations.

Eventually

A business plan for a landscape design studio with calculations has a payback period of 1 year. This period may be shortened or extended depending on customer availability. To prevent your business from being disappointed, you need to analyze your activity construction work In your city. If construction in the city is sporadic, then finding customers for landscape design will be difficult. You need to invest at least RUB 1,100,000 in the project. This money can be borrowed from one of the banks, but the risks increase. The business is suitable for an organizer with knowledge in the land improvement industry and at least 5 years of experience in this field.

	NAME	AMOUNT, rub.
Equipment
	Office equipment
	Purchase of garden equipment and tools
	Buying a truck
Intangible assets
	Website creation
	Purchasing software


Working capital
	Working capital
	Total:	1670000