The emotional meaning of color in business. "meaning of color in business communication". Why do we interrupt each other

It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, possibly profession. The analysis of clothes and accessories is presented at trainings as part of the study of business communication techniques, in particular, in the study of personality typology.

But it turns out very important information gets our subconscious. It, regardless of our conscious efforts, reacts to appearance interlocutor. And color plays a key role in this subconscious reaction.

The color scheme of the interlocutor's clothes affects our subconscious, forming a certain attitude towards this person. Numerous scientific studies testify to this.

How is the subconscious attitude of people to different colors formed? Scientists believe that this attitude is formed by collective cultural traditions, biological associations. For example, red is associated with aggression because many people's faces turn red when they are angry. Also, red is associated with danger, because it has historically developed in nature - red insects signal: "Do not touch me - I am dangerous." Therefore, people began to paint the alarm buttons and stop valves red.

Interestingly, people subconsciously choose the color of clothing that matches their character or state of mind at the moment. A young man in black, most likely, will not be sociable and talkative. He subconsciously celebrates that black is the color of protection and solitude. It is no coincidence that the monks wear black vestments. However, the color scheme of your clothes can be used consciously in order to position yourself in communication with other people in the way you need. This is very efficient technique business communication. From the first second of communication with a stranger or acquaintance, you can send the signal you need to his subconscious.

Please note that there are active and neutral colors. Neutral colors convey the least amount of information to the subconscious. These include: beige, black and white. Beige is "no" color. It can be used if you don't want to draw attention to yourself at all. Black, as mentioned earlier, is the color of protection. Its neutrality is associated with secrecy. White color carries only social associations (marriage in the West, funerals in the East), in nature it is just a fusion of all the colors of the rainbow, purity with emptiness.

Another important point. The meaning of colors can vary somewhat for different nationalities. The list below was developed for Western European culture. So, below is a detailed table of color values.

	Causes associations:	Use to...
	Love, danger, aggression, lightning speed, courage, determination	Show who is in charge, dominate, provoke a conflict or a direct showdown, seduce.
Orange	Enthusiasm, cheerfulness, creativity, positive pressure	Bring revival, emphasize the creativity of the approach to issues.
	Leadership, Attention Capture, Energy	Lead, take the initiative.
	Reliability, loyalty, calmness, optimism	Show that you are a reliable performer, a devoted subordinate.
	Balance, professionalism, stability	Show that you are a professional in your field, an expert, ready to negotiate on serious topics.
Violet	Detachment, coldness, self-confidence	Show that you know your worth, keep your distance, set up in an analytical way.
	Conservative, intellectual, serious	Show your neutrality, restraint and good taste.
Brown	Reliability, trust, informal, friendly attitude	Show that you can be trusted, that you are not eager to become leaders, that you are ready to play by the rules.
	Officiality, strength, isolation	He hides his "I" and his attitude to the issue as much as possible, to get away from familiarity.
	Purity, peace, innocence	Show your openness and sincerity, present yourself as a naive idealist.

The color of clothes and accessories as a technique of business communication is used quite rarely, however, marketers very widely use the features of the influence of colors on the human subconscious. In marketing to attract customers, it is often used as follows:

o red - a symbol of urgency, stimulates impulsive purchases.
o orange - a symbol of energy, also stimulates impulsive purchases.
o yellow - to attract attention (the color of advertising displays).
o green - to reassure clients (for example, in medical institutions.
o blue, blue - used in banking to convince oneself of one's reliability.
o pink - to create a romantic mood (goods for girls and women).
o black - a symbol of strength, for the sale of luxurious expensive goods.

The color scheme is a simple and useful tool for personal effectiveness.

The question of color, its influence on a person can be considered from different points of view. So, the choice of a certain color scheme, the preference for this (and not another) color in clothes, accessories, the emphasis on certain tones in the design of a home is quite diagnostic. It is no coincidence that the Luscher color test is considered one of the most effective in diagnosing a person's psychological state.

Based on the analysis of the choice of colors, Luscher assessed the working capacity of the individual, his prospects in this direction, found out the indicators of anxiety, the causes of anxiety, and much more. Numerous international studies have shown that the use of the Luscher technique and its interpretation can reveal many personality traits. However, one should not trust the simplified statements that only physically healthy people prefer red, and those who choose green color strive for self-affirmation, and blue color is the lot of phlegmatic people. Of course, the choice of clothing color can tell a lot about the character of a person to a specialist, while a non-professional and an average person often allows himself to draw an unreasonable conclusion about the nature of this choice.

Don't forget the requirements business etiquette to the color scheme of a classic suit, as well as color types, into which, depending on the appearance, we are all divided. Thus, there is no doubt that color has an impact on people and plays a significant role in a wide variety of areas of our lives.

A person's clothing (his color and style) can be one way non-verbal communication, because it conveys information about the level of well-being, status and mood of its owner. So, a person in red is able to give the impression of a strong active and impulsive personality, a leader and a fighter in life. In yellow - a sociable, intellectual and ready-to-change person. In green - a sensible professional with an inexhaustible supply of energy and will. In blue - a wise politician who can solve the problem he faces. In purple - a person with good intuition and creative abilities.

Each country has its own attitude to color and its perception, and there is even its own national and cultural specificity, which must also be taken into account when business communication.

The favorite colors of a particular country are usually reflected in the national flag.

In America, red is associated with love, yellow with prosperity, green with reliability, blue with fidelity, white represents purity, calmness, peace, and black is a symbol of complexity and emergency. In Austria, green is the most popular color; in Bulgaria - dark green and brown; Pakistan - emerald green; in Italy - red, yellow and green, and in Holland - orange and blue.

In general, the closer to the East, the more importance is attached to the symbolism of color. So, in China, red means kindness and courage, black means honesty, and white, in contrast to the symbol of purity and holiness generally accepted by Europeans! associated with meanness and deceit.

It is interesting that the requirements for business attire for men are the same in almost all countries - a black or gray suit, a white or blue shirt, a matching tie, polished shoes, expensive watches ... However, these rules do not apply to a business woman, and each country has its own idea of how a real businesswoman should look like.

Americans consider a fashionable, well-tailored trouser suit to be suitable clothing for a business woman. Highly visible and carefully applied make-up is required. Hairstyle can be any, but preference is given to a business short haircut.

Business Englishwomen, in contrast to the prevailing opinion about them, are not stiff, but adhere to strict rules of etiquette. For a business meeting, they will pick up a classic suit of non-cutting colors. As less as possible jewelry, carefully applied make-up.

Germans tend to be somewhat conservative in their clothing. They prefer calm, slightly boring classics, calm colors. Strict business hairstyle. Minimum embellishment.

French women are very good at dressing. And although to adhere to the classical style, but without dryness, "with a kind of charm": a light scarf to an elegant suit, a fashionable, tasteful brooch...

Italians prefer expressive and extravagant business clothes. High Quality and exquisite taste. Expensive jewelry, bright and warm color palette.

Business Spaniards most often use a combination of black and white or black and red with gold trim in their clothes. And the Greek women are close to the business silhouette of flowing fabric in pastel colors....

Thus, as we can see, each country has its own idea of the norms and rules of non-verbal communication. Knowing these features will help not only to avoid misperceptions, but also to make a favorable impression on the interlocutor and establish long-term partnerships with him.

Many years ago I read an article on this topic and used its advice successfully for many years. Today I decided to dig deeper and see what other materials I can find on the English-speaking Internet. The results of my "excavations" are collected in this article.

It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, and possibly profession. The analysis of clothes and accessories is taught at trainings as part of the study of business communication techniques, in particular, in the study of personality typology.

But it turns out that our subconscious also receives very important information. It, regardless of our conscious efforts, reacts to the appearance of the interlocutor. And color plays a key role in this subconscious reaction.

The color scheme of the interlocutor's clothes affects our subconscious, forming a certain attitude towards this person. Numerous scientific studies testify to this.
How is the subconscious attitude of people to different colors formed? Scientists believe that such an attitude is formed by collective cultural traditions, biological associations. For example, red is associated with aggression because many people's faces turn red when they are angry. Also, red is associated with danger, because it has historically developed in nature - red insects signal: "Do not touch me - I am dangerous." Therefore, people began to paint the alarm buttons and stop valves red.
It is interesting that people subconsciously choose the color of clothing that matches their character or state of mind on this moment. A young man in black, most likely, will not be very sociable and talkative. He subconsciously feels that black is the color of protection and solitude. It is no coincidence that the monks wear black vestments.
However, the color scheme of your clothes can also be used consciously in order to position yourself in communication with other people in the way you need. This is a very effective business communication technique. From the first second of communication with a stranger or acquaintance, you can send the signal you need to his subconscious.
For example, when I was in sales as a young man and was quite attractive to the male sex, I wore lilac-purple clothes to negotiations with men whose pestering began to annoy me. And it worked every time - my interlocutors calmed down, switched to a business wave, we could conduct constructive negotiations. If a lady, on the contrary, needs to excite a man, she intuitively puts on a red dress. The Lady in Red is a classic of the genre!

By the way, young girls and women, do not wear pale lilac and purple clothes, no matter how fashionable they may be, in the presence of your beloved men! Or don't be surprised that you have problems in the sexual area.
Another example is the yellow jersey. Yellow is subconsciously associated with leadership. I have had experience with this color. When I came to work as a boss in an established team of energetic young men, I needed to establish myself and gain informal leadership. Then a few yellow blouses and scarves appeared in my wardrobe. I made sure to wear something yellow to meetings with my subordinates.
Two remarks before we move on to a detailed study of the effect of color on the subconscious.

Please note that there are active and neutral colors. Neutral colors convey the least amount of information to the subconscious. These include: beige, black and white. Beige is the "no" color. It can be used if you don't want to draw attention to yourself at all. Black, as we said, is the color of protection. Its neutrality is associated with secrecy. White color carries only social associations (marriage in the West, funerals in the East), in nature it is just a fusion of all the colors of the rainbow, purity with emptiness.
Another important point. The meaning of colors may vary somewhat for different nationalities. The list below was developed for Western European culture.
So, below is a detailed table of color values. Use it to increase your personal effectiveness!

COLOR	Causes associations:	Use to…
red	love, danger, aggression, lightning speed, courage, determination	show who is in charge, dominate, provoke a conflict or a direct showdown, seduce.
orange	enthusiasm, cheerfulness, creativity, positive pressure	bring revival, emphasize the creativity of the approach to issues.
yellow	leadership, attention capture, energy	take the lead, take the initiative.
green	reliability, devotion, calmness, optimism	show that you are a reliable performer, a devoted subordinate.
blue	balance, professionalism, stability	show that you are a professional in your field, an expert, ready to negotiate on serious topics.
violet	detachment, coldness, self-confidence	show that you know your worth, keep your distance, set up in an analytical way.
grey	conservatism, intellectuality, seriousness	show your neutrality, restraint and good taste.
brown	reliability, trust, informal, friendly attitude	show that you can be trusted, that you are not eager to become leaders, that you are ready to play by the rules.
black	formality, force, seclusion	hide your “I” and your attitude to the issue as much as possible, get away from familiarity.
white	purity, peace, innocence	show their openness and sincerity, present themselves as a naive idealist.

The color of clothes and accessories as a technique of business communication is used quite rarely, however, marketers very widely use the features of the influence of colors on the human subconscious. In marketing, colors are often used to attract customers in the following ways:

Red- a symbol of urgency, stimulates impulsive purchases.
Orange- a symbol of energy, also stimulates impulsive purchases.
Blue, cyan- used in banking to convince of its reliability.
Green– to reassure clients (for example, in medical institutions).
Pink- to create a romantic mood (goods for girls and women).
Yellow– to attract attention (color of displays and advertising).
Black- a symbol of strength, for the sale of luxurious expensive goods.

The color scheme is a simple and useful tool for personal effectiveness. Take a look inside your wardrobe right now and look at its contents as a powerful tool for influencing and achieving success!

Based on materials from websites: www.changingminds.org, www.squidoo.com, www.crystal-cure.com.

Essay
by discipline: Business communication
topic: "The meaning of color in business communication"

Moscow 2013

You have probably heard about the dress code, as well as the saying that people are greeted by clothes. No one needs to be convinced of the importance of choosing the right clothes and accessories. However, style is usually implied. But it turns out that the color of clothes and accessories is no less, if not more important, element of business communication technique. How does the color of your clothes affect your professional and personal activity? How to "read" the personality of the interlocutors by the color of his clothes? What messages do colors send to your subconscious?
It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, and possibly his profession. The analysis of clothes and accessories is presented at trainings as part of the study of business communication techniques, in particular, in the study of personality typology.
But it turns out that our subconscious also receives very important information. It, regardless of our conscious efforts, reacts to the appearance of the interlocutor. Color plays a key role in this subconscious reaction.
The color scheme of the interlocutor's clothes affects our subconscious, forming a certain attitude towards this person. Numerous scientific studies testify to this.
How is the subconscious attitude of people to different colors formed? Scientists believe that this attitude is formed by collective cultural traditions, biological associations. For example, red is associated with aggression because many people's faces turn red when they are angry. Also, red is associated with danger, because it has historically developed in nature - red insects signal: "Do not touch me - I am dangerous." Therefore, people began to paint the alarm buttons and stop valves red.
Interestingly, people subconsciously choose the color of clothing that matches their character or state of mind at the moment. A young man in black, most likely, will not be sociable and talkative. He subconsciously celebrates that black is the color of protection and solitude. It is no coincidence that the monks wear black vestments. However, the color scheme of your clothes can be used consciously in order to position yourself in communication with other people as you need. This is a very effective business communication technique. From the first second of communication with a stranger or acquaintance, you can send the signal you need to his subconscious.
Please note that there are active and neutral colors. Neutral colors convey the least amount of information to the subconscious. These include: beige, black and white. Beige is "no" color. It can be used if you don't want to draw attention to yourself at all. Black, as mentioned earlier, is the color of protection. Its neutrality is associated with secrecy. White color carries only social associations (marriage in the West, funerals in the East), in nature it is just a fusion of all the colors of the rainbow, purity with emptiness.
Another important point. The meaning of colors can vary somewhat for different nationalities. The list below was developed for Western European culture. So, below is a detailed table of color values.

You have most likely heard about the dress code, as well as the saying that people are greeted by their clothes. No one needs to be convinced of the importance of a competent selection of clothes and accessories. However, it usually refers to their style. But it turns out that the color of clothes and accessories is no less, if not more important, element of business communication technique. How does the color of your clothes affect your professional and personal effectiveness? How to "read" the personality of the interlocutor by the color of his clothes? What messages do colors send to our subconscious?
It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, and possibly profession. The analysis of clothes and accessories is taught at trainings as part of the study of business communication techniques, in particular, when studying personality typology.veta in business communication

People form their impression of us by what we are wearing, that is, we are really “greeted by clothes”.

Well, it sounds trite, but nevertheless it continues to be true. An opinion based on visual impression can be completely wrong, but whether we like it or not, people do judge us primarily by appearance.

So is it worth creating a non-winning image of yourself? Appearance should characterize you as a person and reflect your capabilities. It is necessary that the image is in harmony with yours. inner qualities so that you are happy with both.

If you decide to imitate someone else's image or style - for example, the style of a movie star or other celebrity - you will invariably be disappointed, because you will never be able to look exactly like the original. You are a completely different person, with different inner and outer qualities, and you need your own style.

If you prefer to dress "shockingly" - this is your right, but in this case you need to be prepared for the widest range of reactions from others - from smiles behind your back to open rejection.

Each of us has several types of uniforms "on occasion": classic suits, shirts and shoes for the office; rubber boots, flannelette shirts and canvas windbreakers for working in the country; expensive clothes and accessories bought in boutiques for going out to the “high society”; leather jackets and trousers for rocking outings, etc. We wear certain types of clothing because of their practicality. You wouldn't wear an evening suit for a trip out of town, would you? In addition, clothing also performs another function, namely: it shows your belonging (in general or at the moment) to a certain social group or layer. If your clothing does not comply with its standards and

requirements, this tells the representatives of this group around you that you are not one of them, that among them you are a stranger. I am sure that most of you will be able to recall a situation when, wearing an unsuitable for a formal reception (too casual)

or, conversely, too elegant) clothes, you suddenly felt out of place.

Clothing also influences how we feel and therefore our body language.

For example, you will feel and behave completely differently in a luxurious evening dress or in a gymnastic leotard, in a strict business suit or in a T-shirt and jeans.

If you are wearing heavily worn or soiled clothes, then What impression will you make on others?? How will they perceive you? How will you feel yourself?

On the other hand, what impression do you get if your clothes are clean and tidy? How do you feel? It is clear that not everyone can afford suits from a tailor or shirts from an expensive store, but nothing will excuse you for slovenliness in clothes, whatever it may be. So said my late father-in-law, who lived very modestly and bought his clothes in welfare stores. In these stores you can dress at very modest prices and at the same time help those in need. So in order to look decent, it is not at all necessary to be rich.

Some people work wonders with a sewing machine or knitting needles, making fashionable things with their own hands and at minimal cost. Therefore, if you wish, you can always create clothes that will look elegant and original without any particular damage to your budget.

If your clothes look outdated and you can't afford to buy new ones, you can slightly "refresh" old clothes at home or in the workshop.

Whatever type of activity you do, make sure that your clothes are always clean and well-ironed. Don't wear shirts with ripped collars and cuffs, unless you really care about looks or are confident enough that it won't get in the way of normal communication.

At different peoples your customs and dress codes: you need to know them to avoid misunderstandings. In order to choose the right clothes, you must first of all carefully consider what impression you want to make and for what purposes.

strive to achieve.

Here is a quote from a local newspaper that printed a letter from a woman who, wanting to meet a man (for the noble purpose of starting a family), actively attended various parties and official receptions: “All the men with whom I managed to start a conversation, for some reason did not listen to me, but only looked at my neckline!”

Well, it's clear why! Should we be surprised here? If this woman really wanted to meet a man who would see her as a person and not a sexual object, she would hardly have flaunted her bust.

In business in the West, there is a rule for women: the more revealing your clothes, the less you will be trusted. If you come to work in disco clothes that are tight or barely covering your body, how do you think men, your colleagues, should react to this?

After all, they will react, and how! Maybe you consciously want to set some of them on fire, but still, you should not play with fire in vain. In my practice, many women

they asked me the same question: “Why does no one take me seriously?” I have consistently advised such women to take a better look at what they wear when they go to work and consider what effect these clothes can have on the stronger sex.

What about men's office wear? ? Well, they have a business suit - what could be simpler? However, times have changed and continue to change. Now styles menswear have become more diverse and can vary between strict or formal (smart), universal or semi-formal (smart-casual), and everyday or informal (casual-casual). How informally do you dress on "pre-exit Friday"? How do you dress for a job interview? Do you find out what is the style of dress (dress code) adopted in the company where you are going to visit? Won't you look like a black sheep in a suit and tie when everyone around you is in open-necked shirts and summer trousers? Which shirts do you prefer - white or colored? The CEO of a company I once worked for told me that he would never hire a person wearing colored shirts!

Before you go to an interview at a company, it is better to call them and ask if they have a certain dress code, and if so, what kind.

Claiming to leadership position, and pick up clothes responsible. And if you want your candidacy to be noted and seriously considered, then dress for an interview as a Manager, occupying the next step after the one you are applying for.

This does not mean that you should definitely dress strictly formally: it all depends on the industry in which you work and on the norms adopted in it.

Be sure to keep your shoes clean (this applies equally to men and women). I have attended many sales presentations, promotion or job interviews and have seen the general impression from a person it was hopelessly damaged by his poorly polished or heavily worn shoes. Therefore, if you are careless about your appearance and it does not play in your favor, then the interview may turn out to be an unnecessary hassle and an insurmountable obstacle.

Sometimes it is very difficult to choose the right clothes for the office, sales presentation or job interviews: this problem is especially relevant for women, and all because they have more choice, and therefore more likely to make a mistake.

So ask yourself:

Where am I going?

Why am I going there?

How is it customary to dress for such an occasion and what is the style of clothing for this social group?

What impression do I want to make?

What should I wear?

The color of your clothes influences how other people perceive you.

Clothing colorcan have a significant impact on how other people perceive you.

Arriving at the supermarket, look at the goods on the shelves and pay attention to the color of the packages. Why did this or that company choose blue, green or red for packaging? What does each of them carry?

Why do we, for example, use different colors to decorate our home interiors? The psychology of color plays a huge role in clothing as well. It affects not only how others perceive us, but also how we feel about ourselves.

Play, for the sake of experiment, in word associations: call a group of people different colors to find out their immediate reaction to each of them. You will see how one color in many cases causes different people similar associations.

However, in different world cultures, the same colors may have different symbolism: keep this in mind when traveling abroad and when doing business with foreigners.

Whatever your favorite colors of clothing are, they should beautify, not spoil you: in order to begin to understand this, you should know something. This knowledge will help you save a lot of money in the future, because you will stop buying clothes that you will be disappointed in immediately upon returning from the store.

Now let's look at some colors and their symbolic meaning.

Black

In Western culture, black is primarily considered official, solid and restrained, but these are far from all the associations associated with it. Black is often worn to funerals; black clothing is a mandatory sign of movie villains and witches. Priests wear black as a sign of their humility before God, and, according to some fashion experts, black clothing on a woman means her obedience to a man! However, many women prefer black color in clothes, believing that it makes the figure visually more slender. Be that as it may, this is a very heavy, completely absorbing color, the effect of which for fat people turns out to be absolutely the opposite: black makes them even more massive and heavier, which makes others feel very uncomfortable in their company.

Black color is also considered to be refined and chic. This is true, but only if it suits you. And it doesn’t suit everyone - for example, black color is simply contraindicated for me: it not only spoils my appearance, but also worsens my internal state. Men in all black or black pinstripes

suits, combined with a white shirt, look really impressive, but such clothes give them an overly bossy look. Waiters wear black and white

uniforms as a sign that they are endowed with certain powers within the restaurant, as well as so that visitors can immediately see them. Strictly and elegantly dressed waiters make the atmosphere in the restaurant sedately aristocratic, giving the establishment solidity and respectability. However, if a woman shows up in a black suit and white blouse for an interview, she will have very little chance of getting the job. Why?

Because the combination of white and black seems too authoritarian, cold and hostile, and this can cause rejection in the interviewer. If you don’t have anything else from formal formal wear, then try to at least soften the harshness of this color combination by tying a colored scarf around your neck; men can use a bright colored tie for this purpose. In any case, buying accessories will cost much less than a new suit.

Red

Red symbolizes energy and physical strength. It is also the color of aggression and danger: it is no accident, for example, that fire engines are always red. I read that red cars get into LTP much more often than any other. However, red cars are very popular. Why? Because red is also a symbol of power. This is a very bright color, and things in red make their owners feel more confident. Once I had a red skirt, which I wore with real pleasure. However, here again it is worth making a reservation: when choosing red clothes, think about where and when to wear it. If a woman wears a red jacket to the office, this is likely to cause problems in her communication with male colleagues. Since red symbolizes power, red clothing will be perceived by male colleagues as a sign of this woman's desire to dominate them. If you are a leader, then everything is in order, but if not, you can drop out of the team or cause an unfriendly attitude towards yourself. Men generally do not wear red jackets unless it is part of the corporate uniform. At the same time, men may well wear red ties, which are equivalent in effect to a red jacket on a Woman. Remember, for example, the 80s, when an elegant yuppie - one of those who are called "young but early" - could be

see in red suspenders! For negotiating or resolving a conflict situation, red clothes are far from the most suitable: red is aggressive, and therefore inappropriate when you need to achieve cooperation from the interlocutor.

Pink

Pink is a calmer, softer and more feminine color. All pastel colors (pink, blue, lilac) symbolize peace and femininity. Therefore, before

Before dressing in this color, again think about who you are dating and what impression you want to make. What is the purpose of the meeting? If you need to show your solidity and vigor, to achieve promotion or employment, clothing in

pastel colors are unlikely to help you with this, because in it you will not be able to give the impression of a self-confident and very assertive person. This also applies to men who love pastel-colored shirts and ties.

Green

Green is the color of nature. It has a calming effect, but excessive love for green in clothes can indicate that you are lazy and weak-willed. Green is not a very self-assertive color - this is especially true for dirty green (khaki), which is usually associated with death. Green color can also symbolize envy, resentment and money-grubbing. Some people generally consider green as an unlucky color and therefore do not wear green clothes and prefer not to have anything green at home. My mother is one of these people, but I personally like the green color in my home interior, although I wear green clothes because it doesn’t suit me. IN

In the Middle Ages, English brides wore green as a symbol of fertility and successful childbearing.

Yellow

It is a bright, sunny, optimistic color. It is associated with intelligence and can be associated with a sober and clear-thinking, reasonable and decision-making person. However, an excess of yellow in clothes has an overwhelming effect.

Yellow helps to build self-confidence, increase composure and improve organizational skills, but avoid using dirty yellow in clothes: it can be associated with acrimony.

Blue

Blue represents wisdom and clarity of mind. It is also associated with creativity. It is the color of the sky and the ocean. It carries serenity and calm, but can also be cold and aloof. Blue clothes are good for

interviews, as this color symbolizes reliability and performance. According to some studies, weightlifters in a blue suit are able to lift more weight. However, an overabundance of dark blue can be depressing.

Turquoise

Turquoise color inspires and inspires energy, refreshes and invigorates. In addition, it promotes communication, expression of feelings and creativity. For example, I often prefer to wear turquoise when I write detective stories in my spare time.

Brown

Brown carries a sense of solidity and reliability: it is the color of the earth, which means it is the color of stability. However, it can also cause melancholy and despondency and be associated with narrowness and isolation. Brown is preferred

men.

Grey

Gray color can cause negative feelings because it is associated with bad weather, gray clouds, gloomy skies, heaviness and boredom. Gray - not white, not black - is the color of escape from reality, causing a feeling of insecurity and loneliness.

Now you may already be mentally going through your wardrobe, thinking about what, after all, you need to wear! So you should:

♦ give preference to clothes of those colors that, in the opinion of others, suit you and make you more attractive;

♦ choose colors in which you yourself feel comfortable and confident;

♦ choose the color of clothes depending on the specific situation.