May 2nd, 2015
The image shows a warehouse in Daegu, where the history of Samsung began.
Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's store sold vegetables and herbs grown in nearby fields. The company brought in good money, so Lee decided to move to Seoul, where he started processing sugar and later founded a textile factory. Lee tried to make the word “diversification” his slogan. Samsung was involved in many things - insurance business, security, retail trade.
Now Samsung, in addition to producing a variety of electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars(which are called Samsung). The company also deals with finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.
Let's remember how it all happened.
The ability to balance on a knife-edge, instantly respond to changes and be always on the alert - these are the distinctive qualities Samsung. Many Korean companies sank, unable to withstand all sorts of “purges” and persecutions, but Samsung not only survived, but also became a transnational corporation.
Based on the biography of Samsung founder Lee Byong Chul, you can make an action movie in the spirit of Jackie Chan. Your own small trading company in 1938, Lee Biong called " Three Stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.
Samsung Group "Three Star" logo (late 1980s - 1992)
None high technology this company had no idea then, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong was working large plant on production rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.
If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits.
In the 60s, the Lee family expanded its business: it built Asia's largest fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and created a citizen insurance system.
In 1965, South Korea restored diplomatic relations with Japan. Lee Byong Chul reached an agreement with the Japanese leadership on technological support radio-electronic industry, which was emerging at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, it was created Samsung - Sanyo-Electronics (SEC). It began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.
In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese were clamping down Newest technologies and they only shared outdated ones, and the prices for components were raised. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves.
Since August 1973, the company's main office began to be located in Suwon (South Korea), and in November the construction of a production plant was completed household appliances. At the same time, the Korean company Semiconductor Co. joins the corporation, as a result of which mass production of washing machines and refrigerators began.
In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, Samsung's first representative office opened in the United States. In 1979, the first consumer video recorders were released. However, half the cost of the product had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under other brands or at very low prices.
As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics began to generate losses. In response to this, Lee Kun-hee, the son of the company's founder, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, and put the quality of products at the forefront. These changes had a positive impact on financial condition company - Samsung Electronics' revenues increased again. At this time she joined the company Korea Telecommunications Co, which was renamed Samsung Semiconductor & Telecommunications Co.
By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s there was an economic crisis in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.
Samsung announced its first computer in 1983
In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD–ROM, VIDEO–CD, PHOTO–CD, CD–OK. In 1984, a sales office was opened in England, a production plant was built audio and video equipment in the USA, as well as a production plant microwave ovens(2.4 million pieces per year).
In 1986, Samsung Electronics received the title of " Best Company of the Year» from the Korean Management Association. In the same year, the company produced its ten millionth color television, opened sales offices in Canada and Australia, and research laboratories in California and Tokyo. From 1988 to 1989, company representative offices were opened in France, Thailand and Malaysia. By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products. In the fall of 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co.
In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, sales reached 5 billion US dollars, and in 1995, export volume exceeded 10 billion US dollars.
The year 1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150 thousand faxes, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save his life, Yun liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of lifetime employment, and bet on emerging digital technologies.
As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.
It’s even hard to imagine that this company once produced b/w TVs and other goods at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.
The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a special memory chip used in the Sony PlayStation 2 video game console. A camera phone the size of a credit card! A third generation phone that receives satellite TV programs! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony for the first time! This was calculated by one of the British research companies.
By 1998, Samsung Electronics had the largest share of the LCD monitor market and began mass production of digital TVs.
In January 1999, Forbes Global magazine awarded Samsung Electronics annually awarded prize Best Consumer Electronics Company».
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition in 2004, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even the head of Oracle Larry Ellison signed up for the queue. LCD TVs of new models were appreciated by magazines and experts, noting this in various categories such as “ Best buy" and "5 points". And the LN-57F51 BD LCD TV was even called a representative of the new era of televisions. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.
Hardly a week has passed since Samsung announced something remarkable. Like the world's first mobile phone with a built-in five-megapixel camera (now this is of course no longer shocking) or the same.
No company has such a range of proprietary technologies as Samsung. A bit boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world that produces laptops and monitors in its own factories, without using the services of OEM suppliers.
But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center.
Byong Chul Lee, founder of Samsung Trading Co
Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices, in honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed.
Commemorative bust of the company's founder
From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against everyone Eastern traditions, according to which the eldest son inherits most of the family property.
Founder's son - Lee Gun Hee
At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.
Jay Lee - heir to the Samsung empire
The post of CEO and Vice President of Samsung Electronics Co is occupied by Kwon Oh Hyun, who took office by decision of the company's board of directors on June 8, 2012.
Kwon o Hyun – CEO and vice presidentSamsung Electronics Co
Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70 thousand people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales were $56.7 billion and net profit was $7.5 billion.
But look how history could have turned out. After all, Samsung could be the first to buy Android!
Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, complete confusion with operating system versions, and what works on Motorola is unlikely to run on Samsung. Application developers are running away from smartphones like hell, and those who want to do it are forced to literally write new code for each model separately, often more than 100 options at once.
Revolution, however, is in the air. Andy Rubin begins working on an operating system that was first intended for digital cameras, but then took over smartphones. He started out as an engineer at Carl Zeiss, but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launched the Android project, but a year later the startup ran out of money and began searching for investors.
We all know now that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul to meet with what was then the largest phone manufacturer.
Rubin had a meeting with 20 Samsung executives to introduce Android, but instead of enthusiasm or just questions, the response was silence.
What kind of army do you want to create this with? You only have six people. Are you high? - that's what they said. They made fun of me in the meeting room. This happened two weeks before Google bought us,” Rubin writes.
In early 2005, Larry Page agreed to meet with Andy and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched this with concern, fearing that giants like Microsoft would seize the initiative.
The original article is on the website InfoGlaz.rf Link to the article from which this copy was made -In the 21st century, many companies from different countries are moving production to China and other countries with inexpensive labor force, since it saves a lot of money, and without sacrificing quality. Yes, contrary to the popular stereotype, not everything made in China is bad.
A clear confirmation of this can be the smartphones of the South Korean company Samsung, which have long been produced and assembled not only in China, but also in Vietnam.
So, what country of manufacture could the Galaxy S7 have? There are only three options:
- Korea.
- Vietnam.
- China.
And for some reason everyone wants the Korean version of the smartphone. Let's use China as an example to see why you shouldn't be afraid of assemblies from factories in other countries.
There is no need to be afraid of buying an expensive Galaxy S7 because it was made in China. Nowadays, most companies manufacture their products in the Middle Kingdom. At the same time, of course, marketers focus on the origin of the brand - Japan, Germany, USA - but tactfully remain silent about the place of production and assembly. This is done precisely because of the stereotype about the low quality of Chinese goods.
In the case of any things made in China, the rule that the more expensive the better is truer than ever. Cheap chinese smartphone with a built-in antenna and TV, bought for a couple of thousand rubles, it is likely that it will slow down ungodly and freeze regularly, but for a moment, remember how much it cost. And some Galaxy S7, which costs more than some earn per month, is of excellent quality for the same assembly location.
Those who are still intimidated by “Chinese quality” should look around and wonder how many of the objects around them are made in China. Most likely, this extensive list will include a refrigerator, laptop, computer system unit with all its contents, TV, smartphone, router, speaker system, jeans, shirts, bed linen, kettle, microwave oven... The list will be very, very long.
What matters is not the place where the Galaxy S7 is produced and assembled, but the fact that Samsung’s Chinese factories have strict quality control, and the production and assembly processes themselves have long been fine-tuned during the pilot launch of the model in Korea. Yes, practical Koreans first start production at home, fix all the problems, and only then send the proven and proven scheme to their own factories in China.
So, don't shy away from buying the coveted Galaxy S7 just because it comes from China. On the contrary, at the initial stages of production - in the first batches (when smartphones are assembled only in Korea), various defects, manufacturing defects, etc. are possible. And these shortcomings are corrected with each new batch - the “newer” the phone, the fewer shortcomings it has. And when the assembly moves to a plant in another country, everything is assembled there “as it should be.”
The only thing you shouldn't do is buy a copy of the Galaxy S7, but that's a conversation for.
And of course, we must remember that any other similar smartphones are either entirely produced there or assembled in other countries from Chinese components. And the place of assembly no longer matters - what difference does it make where the smartphone is assembled if it is assembled by error-free robots?
March 10th, 2018
The image shows a warehouse in Daegu, where the history of Samsung began.
Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's store sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar and later founded a textile factory. Lee tried to make the word “diversification” his slogan. Samsung was involved in many things - insurance business, security, retail trade.
Now Samsung, in addition to producing a variety of electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even passenger cars (which are called Samsung). The company is also involved in finance, insurance, textile production, and owns a chain of hotels, resorts and amusement parks.
Let's remember how it all happened.
The ability to balance on a knife's edge, instantly respond to changes and be always on the alert - these are the distinctive qualities Samsung. Many Korean companies sank, unable to withstand all sorts of “purges” and persecutions, but Samsung not only survived, but also became a transnational corporation.
Based on the biography of Samsung founder Lee Byong Chul, you can make an action movie in the spirit of Jackie Chan. Li Biong called his small trading company in 1938 “ Three Stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.
Samsung Group "Three Star" logo (late 1980s - 1992)
This company did not even think about any high technology at that time, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong was operating a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.
If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in ours something like a powerful clan).
After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits.
In the 60s, the Lee family expanded its business: it built Asia's largest fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and created a citizen insurance system.
In 1965, South Korea restored diplomatic relations with Japan. Lee Byong Chul reached an agreement with the Japanese leadership on technological support radio-electronic industry, which was emerging at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, it was created Samsung - Sanyo-Electronics (SEC). It began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.
In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese clamped down on the latest technologies and shared only outdated ones, and raised prices for components. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves.
Since August 1973, the company's main office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co. joins the corporation, as a result of which mass production of washing machines and refrigerators began.
In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, Samsung's first representative office opened in the United States. In 1979, the first consumer video recorders were released. However, half the cost of the product had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under other brands or at very low prices.
As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics began to generate losses. In response to this, Lee Kun-hee, the son of the company's founder, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, and put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - Samsung Electronics' revenues increased again. At this time she joined the company Korea Telecommunications Co, which was renamed Samsung Semiconductor & Telecommunications Co.
By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s there was an economic crisis in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.
Samsung announced its first computer in 1983
In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a production plant was built audio and video equipment in the USA, as well as a production plant microwave ovens(2.4 million pieces per year).
In 1986, Samsung Electronics received the title of " Best Company of the Year» from the Korean Management Association. In the same year, the company produced its ten millionth color television, opened sales offices in Canada and Australia, and research laboratories in California and Tokyo. From 1988 to 1989, company representative offices were opened in France, Thailand and Malaysia. By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products. In the fall of 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co.
In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, a unified presidential management system was introduced at Samsung Electronics in December 1992. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, sales reached 5 billion US dollars, and in 1995, export volume exceeded 10 billion US dollars.
The year 1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products - 150 thousand faxes, mobile phones and other devices - to smithereens. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save his life, Yun liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of lifetime employment, and bet on emerging digital technologies.
As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.
It’s even hard to imagine that this company once produced b/w TVs and other goods at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.
The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a special memory chip used in the Sony PlayStation 2 video game console. A camera phone the size of a credit card! A third generation phone that receives satellite TV programs! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony for the first time! This was calculated by one of the British research companies.
By 1998, Samsung Electronics had the largest share of the LCD monitor market and began mass production of digital TVs.
In January 1999, Forbes Global magazine awarded Samsung Electronics annually awarded prize Best Consumer Electronics Company».
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition in 2004, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even the head of Oracle Larry Ellison signed up for the queue. LCD TVs of new models were appreciated by magazines and experts, noting this in various nominations such as “Best Buy” and “5 points.” And the LN-57F51 BD LCD TV was even called a representative of the new era of televisions. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.
Hardly a week has passed since Samsung announced something remarkable. Like the world's first mobile phone with a built-in five-megapixel camera (now this is of course no longer shocking) or the same.
No company has such a range of proprietary technologies as Samsung. A bit boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world that produces laptops and monitors in its own factories, without using the services of OEM suppliers.
But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center.
Byong Chul Lee, founder of Samsung Trading Co
Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices, in honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed.
Commemorative bust of the company's founder
From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.
Founder's son - Lee Gun Hee
At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.
Jay Lee - heir to the Samsung empire
The post of CEO and Vice President of Samsung Electronics Co is occupied by Kwon Oh Hyun, who took office by decision of the company's board of directors on June 8, 2012.
Kwon Oh Hyun - General Manager and Vice PresidentSamsung Electronics Co
Today Samsung Electronics is a transnational corporation with offices in 47 countries and 70 thousand people working in them. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales were $56.7 billion and its net profit was $7.5 billion.
But look how history could have turned out. After all, Samsung could be the first to buy Android!
Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, complete confusion with operating system versions, and what works on Motorola is unlikely to run on Samsung. Application developers are running away from smartphones like hell, and those who want to do it are forced to literally write new code for each model separately, often more than 100 options at once.
Revolution, however, is in the air. Andy Rubin begins working on an operating system that was first intended for digital cameras, but then expanded to smartphones. He started out as an engineer at Carl Zeiss, but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launched the Android project, but a year later the startup ran out of money and began searching for investors.
We all know now that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul to meet with what was then the largest phone manufacturer.
Rubin had a meeting with 20 Samsung executives to introduce Android, but instead of enthusiasm or just questions, the response was silence.
What kind of army do you want to create this with? You only have six people. Are you high? - that's what they said. They made fun of me in the meeting room. This happened two weeks before Google bought us,” Rubin writes.
In early 2005, Larry Page agreed to meet with Andy and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched this with concern, fearing that giants like Microsoft would seize the initiative.
The history of the Rubik's Cube and how it developed
Slogan: Digitally Yours
Samsung Group- one of the largest conglomerates in the business world; in its homeland, South Korea, the word “chaebol” is used for such companies. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.
The leading division of the corporation Samsung is rightfully Samsung Electronics, a world-famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a unit Samsung Motors, now owned Renault.
Samsung Group was founded in Daegu, Korea, on March 1, 1938. Its founder was entrepreneur Byung-Chull Lee (1910-1987), whose start-up capital was only 30,000 won ($2,000), named the company Samsung (Samsung Trading Co), translated from Korean as “three stars”, in the first logos of the company these three stars are present in different variations. One of the most plausible versions about the origin of the name says that the entrepreneur had three sons. (Judging by further development, none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk tale.) This version is also supported by the fact that the company, in the spirit of many Asian companies, remained a family business, passing on and multiplying capital among the circle of relatives (and making a relative of the one who managed to enter the business and stand out: intra-clan marriages are one of the traditions of business in Asia). The entrepreneur, who, according to some sources, never received an academic degree, became one of the most famous and most respected people in Korea; the Korean equivalent of the Nobel Prize, the Ho-Am Prize, established by Samsung and awarded for outstanding achievements in the field of science and technology, is named after him.
The company experienced its rebirth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit and, starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, and other consumer goods, retail, insurance, radio broadcasting, publishing business, trade securities. In the 1960s Samsung unprecedented success awaited. In order to revive the Korean economy, a policy was pursued to develop large national companies, the state subsidized, supported and helped selected corporations in every possible way, essentially creating greenhouse conditions for them, eliminating competition and giving them broad powers. To the Creator Samsung managed to get closer to government circles, which provided the corporation with unlimited opportunities for growth and expansion.
In the 1970s, Samsung entered the semiconductor market, seeing the prospects of this direction and fast development industry. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group, engaged in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).
In 1969, the division Samsung — Samsung-Sanyo releases the first batch of black and white televisions. 5 years later, the company begins producing refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the journey to conquer world leadership. In the 1980s Samsung enters the personal computer market. In 1991, the first mobile phone was developed Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are produced. In 1998, mass production of digital televisions developed at the company's research center began. Year after year Samsung expands its presence in the global market, maintaining leadership in sales of cell phones and televisions.
In 1993, the year of the company's 55th anniversary, an updated logo appeared Samsung— a tilted blue ellipse with an inscription inside. New logo successfully reflected the company's entry into the international arena, a unique bid for global leadership. Visually it seems that the word Samsung is located inside the orbit of a celestial body, undoubtedly the corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" And "G"- they are in contact with external space. One of the highlights of the logo is the writing of the letters. "A" without a dash, repeated many times subsequently, this technique still remained familiar Samsung.
Today the advanced unit Samsung Group - Samsung Electronics has become a world leader in the production of electronics and household appliances. Samsung Heavy Industries- the division engaged in shipbuilding is the second in the world. The corporation is headed by Lee Kun Hee, the son of the founder. It is to him that Samsung owes its success in modern world, having assumed the responsibilities of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of mass production of goods of low, so-called budget quality and focused the company's efforts on the production of high-quality products that are innovative and ahead of market trends. Brand Samsung benefited a lot from this decision, because those who considered the company’s products to be of insufficient quality have in recent years discovered the world of household appliances and electronics with an exceptional price-quality combination, and if we add here the high level service company, then there is practically no alternative to the company’s products.
Samsung is an entire industrial concern. The giant was founded back in 1938.
In 1938, Korean entrepreneur Lee Byung-chul succeeds in registering the Samsung Trading Company trademark. At first, his company exported rice, sugar and dry fish from Korea to China and Manchuria.
The name Samsung is not Korean. Lee Byung-chul named his enterprise this way because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop a partnership with the countries of North America.
During World War II, when American troops landed in Europe, Samsung began supplying the American military with rice vodka and beer. However, the brutal Korean War that broke out in the 50s stopped the company's growth. The alcohol sales business was curtailed, and many factories were simply destroyed.
Renaissance
After the end of the Korean War, the new government began to implement large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with government orders. They were also provided with huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.
Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to produce electronics, LG began to produce a variety of electronics.
The company made another breakthrough when in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that time, only 2% of Koreans had televisions at home.
The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.
However, already in the 80s the company had to endure a major crisis. The economic downturn of the eighties almost cost the company collapse.
Samsung had to get rid of several non-core divisions and also reduce the number of subsidiaries.
Big changes
The next chapter in the company's history began with the arrival of a new leader, Lee Gon-hee. He proposed a major range of reforms, which involved a complete restructuring of the company and a change in all management principles.
The company also faced a complete change in marketing. The company strategy and logo were completely redesigned. It was then that the world saw the modern Samsung logo.
Today, all students who are studying to become advertisers are talking about the Samsung rebranding as one of the most successful in history. Stunning design and a large-scale advertising campaign around the world did their job. Now the Samsung logo is considered the most recognizable in the world.
In 1983, the company began producing personal computers. In 1992–1993, the company's developers completed work on the first personal mobile devices.
According to marketing research conducted by international agencies, Samsung is in 21st place in terms of total brand value. The Samsung brand is valued at almost $17 billion.
Samsung Group has many divisions that are engaged in the production of microelectronics, chemical industry, construction, etc.
The structure of the company is a full (closed) production cycle of various electronics.
According to research, Samsung ranks first in the United States in selling mobile phones. The company is a leader in the European mobile phone market and is ahead of its main competitor, the Swedish company Nokia.
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