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Agritourism is rural tourism: types and forms, routes, reviews. How to organize green tourism Rural tourism in winter

If you are already fed up with seaside resorts or financial difficulties are not allowed to go on vacation abroad, it's time to think about an alternative option. Holidays in the countryside - not familiar with this leisure option? Today, rural tourism is becoming more and more popular, and this is not surprising. Why? We will tell.

Who is suitable for a holiday in the countryside

Green, ecological, rural, agritourism - we will not be too meticulous to look for differences and distinguish between these types of recreation. The main thing is what? All this is a vacation in the countryside, away from the bustle of the city, with the opportunity to breathe fresh air, admire natural beauties, eat natural healthy food and relax from the benefits of civilization.

Of course, if you have a grandmother with a house in the village, then the issue of organizing such a vacation is no longer necessary.

But not everyone is ready to spend a vacation without the usual urban comfort. And some simply cannot imagine themselves without the festive atmosphere of resorts, promenades along the embankment, various entertainments and boat trips. Rural tourism is clearly not for them.

But if you:

  • tired of the bustle of the city and want solitude;
  • feel nostalgic for childhood when you visited your grandmother on vacation;
  • love nature and want to enjoy forest, meadow, field landscapes to the fullest;
  • you have small children who need to be healed in the fresh air and natural products;

  • lover of fishing, picking mushrooms and berries;
  • if you are interested in village life, history and folklore - then a holiday in the countryside is right for you.

The benefits of a rural holiday

Have you ever spent the night in a hayloft? Have you been drinking steamed milk for a long time? Will you be able to distinguish an Indian from a goose, but did you have to ride a horse?

At dawn, walk barefoot through the dew to meet the sunrise on the banks of a river or lake, in the afternoon to taste pies from the oven, and in the evening at a large table under an old apple tree to sing songs with neighbors ... Whoever likes this, he simply must experience for himself that It's like a holiday in the countryside.

As for children, Dr. Komarovsky, respected by many parents, argues that it is best for a child to relax and improve his health in a village or village, where you can run barefoot in panties alone, gobble up delicious food on both cheeks. healthy food to get to know nature. This is how the immunity of children is strengthened in the summer.

How to get started with rural tourism?

Even if rural romance is to your liking, it would be a good start to go on vacation to the village for a few days.

There are several options:

  • visiting relatives;
  • rent a house in a remote village with some grandmother (but this is akin to an extreme for those who are not used to the lack of amenities);
  • to go to an agro-complex, an eco-village or a green estate - there, in addition to rural exoticism, there are also the benefits of civilization plus a set of services and entertainment.

It is better to look for such options closer to your place of residence, so as not to spend money on the road. But if, after spending a few days in nature, you realize that you like holidays in the countryside, you can already plan a full-fledged vacation outside the city.

What type of holiday in the village to choose?

Decide whether you need a real rural exotic (perhaps you are a collector of folklore or want to fully immerse yourself in the real atmosphere of the life of the villagers) or still the usual amenities are necessary.

Mini-estates that invite you to relax in the countryside, of course, are not authentic, they are stylized as a peasant life, but they have everything that a city dweller is used to.

Plus a range of services:

  1. Boating.
  2. Fishing, hunting.
  3. Dishes of local cuisine.
  4. Horse rides.
  5. Collection of berries and mushrooms, medicinal herbs.
  6. Excursions to local attractions - visiting nature reserves, nature reserves, national parks, zoo farms, walking along ecological paths.
  7. Master classes in pottery, weaving, blacksmithing.
  8. Folklore holidays.

And you can also learn how to milk a cow, take care of a horse, mow hay, spin on a spinning wheel, pickle cucumbers and mushrooms in barrels, work in the garden.

The cost of such a holiday depends on the level of comfort and the range of services and entertainment. But sometimes it's not even about the price. A real vacation is possible in a real village, where for a while you can become a villager and understand how our ancestors lived, what are the traditions of the people.

But it is difficult for the townspeople, spoiled by comfort, to immediately change the situation abruptly. Therefore, mini-estates (albeit stylized ones) are a more suitable option.

By the way, travel to such places on holidays will be more expensive. In general, having tuned in to rest in the village, it is worthwhile to monitor prices in advance, the proposed living conditions, transport services and other nuances.

Where to go to rest?

Rural tourism in Russia and Ukraine is not yet as developed as, for example, in Europe. But mini-estates already exist in almost all regions. This type of recreation is very popular in Transcarpathia - the nature is beautiful there, the national color is bright, and the hosts are hospitable.

Rural estates of Slobozhanshchyna, Podolia, Kyiv region, Poltava region are glad to receive guests.

Fans of Central Russian landscapes will also find suitable places to relax. Rural tourism is actively developing in the Belgorod region. And the country estates of Karelia and Altai will conquer you with amazingly beautiful landscapes.

The main thing is to want, to understand that a holiday in the countryside is something that will give you strength, health, give new impressions and a sea of ​​emotions.

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Agrotourism is a kind of tourism that involves rest in the countryside, away from the bustle and noise of the city. Tourists are offered an alternation of difficult peasant labor and serene outdoor recreation. Agritourism is not a synonym for downshifting, because downshifting is a renunciation of all the benefits of civilization, and agritourists can use all the necessary amenities (TV, telephone, Internet). Let's consider this popular direction in more detail in the article.

Benefits of Agritourism

To retire in silence in complete harmony with nature is the dream of any person who is tired of the fast pace of city life. You can at least for a while forget about work, daily duties, public transport, traffic jams, crowds of people, queues.

Many agritourists are attracted by the opportunity to get in touch with the way of life, culture, folklore and traditions of their country, which are still preserved in the villages.

In countries such as Spain and Italy, lovers of rural tourism are happy to help local residents engage in viticulture. And in Poland, agritourists take care of horses and participate in horseback riding. In Germany, farmers invite guests to play the role of shepherds.

The emergence and development of agritourism

Today, agritourism is a dynamically developing type of tourism. It originates in early XIX century, but has only become popular in the last 60 years.

In France, even the world's first association of agritourists was created. Ten years ago, a similar organization was established in Italy. Now in many European countries there are associations of agritourists.

Reasons for development

The reasons for the development of rural tourism are social and economic factors. For the economy, agritourism is important as extra income and support for farmers who, with the development of large cities, have lost their attractiveness and, consequently, their income. Now farmers have the opportunity to earn in this way.

Those tourists who refuse the idea of ​​spending their holidays in a hotel by the sea, but want an active and non-traditional holiday, often choose rural tourism. Vacation is not for everyone - it's the beach, shopping and noisy parties. Many people, tired of life in the metropolis, are eager to just relax in nature in peace and quiet, breathe fresh air and eat natural products.

Essence of agritourism

Agritourism is a holiday in the village, which involves the possibility of working in the garden or in the garden. Naturally, an agritourist is not obliged to engage in peasant labor if he himself does not want to. But it is thanks to such activities that he will be able to feel complete unity with nature and escape from urban worries and obsessions.

About the features of agritourism

In addition to rest and work, rural tourists are offered natural fresh products. Contrary to the misconception that the agrotourist must give up the benefits of civilization and eat what he gathers himself, the agrotourist is offered a comfortable stay in a very good conditions, internet, local restaurants.

Agrotourism in Russia

The direction was most developed in European countries: Spain, Italy, Poland, Norway, Germany and Belarus.

In Russia, agritourism is still in its early stages of development. This is due to the fact that the creation of comfortable living conditions, the creation of farmsteads and agro-hotels, and the restoration of old buildings require enormous costs. But despite this, conditions for agritourism have been created in some regions of our country. Those farms that are located near large, densely populated cities are in great demand.

Krymsky district Krasnodar Territory known for its winery with the name "Valley of Lefkadia". A trip to "Lefkadia" is an excellent example of agritourism. This is a favorite place of Russian agritourists. Here they can learn the intricacies of viticulture and winemaking, as well as treat themselves to artisanal cheese, hunt and go fishing. Tourists participate in a variety of themed activities such as lavender picking. Lavender tours take place in the last month of summer.

Russian gastronomic tours

A particularly popular type of agrotourism is a gastronomic tour. These are tastings, master classes, as well as excursions to farms. In Russia, there are several wonderful farms that are highly valued by agritourists.

One of them is Bogdarnya, which is located in the Vladimir region. It is a complete complex: hotel, restaurants, shop, stables and farms. Here they are engaged in the production of yogurt, cheeses (gouda, philadelphia, ricotta), gobies are grown, guided by Dutch technologies.

The Zaoksky district of the Tula region has everything necessary for a healthy family vacation: farms, country hotels, old estates, village restaurants and workshops. "Mark and Lev" is the first Lokavor restaurant in Russia. Locavorism is eating only locally grown foods. It is recommended to combine a visit to the restaurant with tours of the manor-museums, a master class in baking bread, tasting craft beer, as well as fishing and horseback riding.

Compound "Lukino" is also located in the Tula region. They are engaged in the production of meat and poultry, the cultivation of vegetables, the manufacture of sour-milk products and canned food. The farm has a mini-hotel and a wonderful home restaurant.

In the Tver region, agritourists prefer to visit the Pietro Mazzi cheese factory. They cook cheese according to old recipes, prepare Italian delicacies, engage in sheep breeding, and conduct excursions for tourists, combining acquaintance with the farm and tastings. The farm has a shop and an inn.

In Belarus

In Belarus, agro-tourism is an area that has gained popularity. There are about a thousand farmsteads in this country! Belarusian rural tourism began its development in 2004.

The most popular Belarusian farmstead is Komarovo, located in the village of Komarovo. A park, a bathhouse, a pancake shop invariably attract people. Tourists who leave reviews about agritourism in the village of Komarovo are satisfied with the local nature, entertainment and service.

Peculiarities of agritourism in Spain

In European countries, income from this direction significantly replenishes the state treasury. Therefore, the authorities see the point in its development. In Spain, cozy farmhouses are ready to receive visitors, and old estates have become rural hotels. Friendly hosts offer guests food, lodging, acquaintance with the original local folklore and historical events, participation in various festivals and folk festivals. Rural residents are happy to tell legends, fairy tales and beliefs, conduct sightseeing tours.

In France

France is one of the first countries in the world to develop rural tourism. The result is impressive. The income from agritourism here is estimated at billions of dollars.

In addition to lodging and food, French farmers offer agritourists an interesting program that includes such activities as fishing, excursions to wine cellars or a cheese factory, trips to nearby castles, exciting horseback riding. Agrotourists will definitely not be bored. They will have a rich rest and a lot of unforgettable impressions.

In this material:

Development of megacities, popularity healthy lifestyle life and tourism gave rise to the spread of a new tourist destination - rural tourism. This direction has long been popular in Europe, but in Russia it has been developing only in the last decade. High demand for this service has begun to emerge in the last few years. Rural tourism - great idea for business. A business plan for rural tourism will help an entrepreneur explore a niche and start a business.

Description and benefits of the business

Agritourism (rural tourism) is a young direction in tourism business, focused on visiting cultural, historical and natural landscape places.

The duration of the tour varies - from one-day mini-journeys to a long stay in the countryside.

Benefits of this business:

  1. Low competition. This segment of the tourism business is only developing in Russia, the market has not yet been mastered.
  2. Low entry threshold. No need to buy a lot of expensive equipment. At the initial stage, you can even do without an office.
  3. Minimal risks. The entrepreneur risks only the time spent on the implementation of the idea and a small investment.
  4. High profitability. Agrotourism, like tourism in general, brings good income companies, because the main task firms - organize a tour. When all processes are established and automated, it does not require much effort.
  5. Opportunity to expand business and range of services. For example, you can not only organize tours, but also sell equipment, clothing and other travel equipment.
  6. The opportunity to open such a business anywhere in Russia. Each region has its own characteristics that are of interest to tourists.
  7. Growing demand for the service.
  8. Fast payback.

Tourist destinations

There are the following subspecies of such tourism:

  1. Agrotourism. Tourists live in farms during the harvest period. Their food is what they gather from the earth and cook themselves. It usually excludes the purchase of ready-made products and even individual ingredients in stores.
  2. Village life. The tourists just live for a while in the village. There is a demand for this direction all year round.
  3. Community Ecotourism. Visiting one or more villages, a short stay in them. The emphasis is on communication with local residents, studying their living conditions and traditions.
  4. Ethnographic tourism. Russia is a multinational country. In each region there are villages whose inhabitants represent separate ethnographic groups - Bulgarian, Swedish, Finnish, Kyrgyz and other villages. Their inhabitants honor their traditions and live like in their homeland. Architecture, layout and general form of such villages differs from traditional Russian ones. Tourists like to visit such places and learn from their examples the rites and traditions of other peoples.

How to start a rural tourism business

The target audience

Target audience (TA) - tourists, travelers, residents of large cities of different ages.

Target audience segments:

  • travelers;
  • ecotourists;
  • cyclists;
  • motorcycle tourists;
  • backpackers;
  • residents of metropolitan areas;
  • athletes and amateurs active rest.

Age may be different for each segment. Most often these are people over 20 years old.

The most active and solvent audience is men and women from 20 to 45 years old.

It is possible to build tours for different segments of the target audience. For example, motorcyclists who love enduro bikes need a base outside the city from where they can make off-road trips. Travelers will be interested in culture and historical sights, while residents of megacities will be interested in rural life, housekeeping and the opportunity to plunge into this atmosphere.

Market and competition analysis

The Russian tourism market is highly competitive. The main competitors are companies that offer classic tours in Russia and abroad.

However, such companies rarely offer rural tours. This segment of the market is not mastered, there is almost no competition.

List of services provided

The list of services may be different and depends on the business concept.

Organization options:

  1. Construction of a rural hotel for tourists.
  2. Organization of tours. Clients are accommodated in rented houses, farms or local hotels.

The list of proposed services in your own village hotel depends on the target audience, location and seasonality. For example, motorcyclists can spend the night in a hotel, use it as their base; those who want to plunge into village life work in the garden, cook their own food from products collected from the land, and run the household.

The length of stay at the base can be different - from one day to several months. An individual approach to each client will create the necessary conditions for him to rest.

Business development prospects

Rural tourism in Russia is still underdeveloped. This direction is in demand among a small part of the population. However, the demand for the service is increasing every year. The most prudent travel agencies include such tours in their range of services.

In addition, in recent years, Russians have been traveling more and more. The number of motorcycle tourists, people traveling by bicycles and other means of transport is growing. Some of them prefer to rest within the country. Therefore, this business has all the prerequisites for development in Russia.

organizational plan

Registration of entrepreneurial activity

The first step is to register a business. Registration entrepreneurial activity carried out in the Federal tax service(FNS).

There are two options for legalizing a business - registering a legal entity or registering a status individual entrepreneur(IP).

The second option is the simplest and most popular. small business it makes no sense to register a legal entity - it is long, expensive and more difficult than registering an IP.

To register an IP, you need:

  1. Choose OKVED codes. According to these codes, representatives of the Federal Tax Service will understand what type of business is being registered. It is recommended to choose several codes at once, providing for possible options for expanding the business. In the future, this will save the entrepreneur from the difficulties associated with reissuing documents.
  2. Decide on the taxation system. It is recommended to dwell on the simplified taxation system - a simplified system of taxation.
  3. Fill out an application in the form P21001. The application template and registration instructions are available on the website of the Federal Tax Service.
  4. Pay state duty.

IMPORTANT! The application must include the address Email. The Federal Tax Service will send documents confirming registration to it. They are no longer sent by Russian Post, like any other transport mail.

When all this is done, you can apply for registration of IP.

List of documents required for registration:

  • passport;
  • application (form Р21001);
  • receipt for payment of state duty.

If there is a catering establishment or a shop on the territory of the tourist base, additional permits will be required:

  • from the fire safety service;
  • from Federal Service on supervision in the field of consumer protection and human well-being (Rospotrebnadzor).

Location selection

An ordinary Russian village will not do. The place should be interesting for tourists.

Location requirements:

  1. Nearby there are monuments of history, archeology, architecture.
  2. There is a forest, a reservoir or other picturesque place that tourists like to visit.
  3. Lack of competition. If there is already a similar organization in the selected area, you need to take into account the factor of competition or figure out how to poach customers from a competitor - for example, provide more profitable terms, to make the stay of tourists more comfortable, to advertise the institution well.
  4. The place is easy to get to. If a person does not have his own car, it is convenient for him to take a taxi or bus.
  5. In the selected village there is a convenient place for building a base or houses that can be rented and converted.

Arrangement of the premises, equipment and inventory

Tourist base does not require creation special conditions. To preserve authenticity and make the tours closer to the village life, classic rural houses are chosen.

They are arranged in accordance with the traditions of a separate village. For example, if it is ethnotourism, the interior design of the house corresponds to the household traditions of a certain people.

For home improvement you will need the following equipment and inventory:

  • beds;
  • cabinets;
  • mirrors;
  • tables, chairs;
  • kitchen equipment;
  • bathroom equipment.

Additionally - fishing boats, fishing equipment, tourist equipment. It can be rented for an additional fee.

If a large base of several houses is created, housing for tourists can be decorated in different styles.

Parking and a place for leisure of guests are being built on the adjacent territory.

Formation of personnel

To organize a business, you will need the following employees:

  • administrator;
  • tour organizer;
  • cook;
  • cleaning woman;
  • security guard;
  • accountant.

Marketing strategy and advertising

Marketing strategy includes:

  1. Website development and promotion.
  2. Advertising on thematic sites. The owners of sites about tourism will be happy to place ads on their site. Additionally, you can order articles of an advertising nature. Content marketing works effectively when it is presented correctly.
  3. Promotion in in social networks. For example, VKontakte has many thematic groups dedicated to tourism. With proper targeting, you can find the right audience.

Financial plan

Investment in the project

Investments at the start include (in rubles):

  • rental of houses - 50,000;
  • repair - 150,000;
  • purchase of furniture - 200,000;
  • purchase of food - 100,000;
  • purchase of other inventory - 150,000;
  • advertising at the start - 200,000;
  • state duty - 800.

Current expenses

Monthly expenses include:

  • rent - 50,000;
  • utilities - 40,000;
  • food - 100,000;
  • salary of employees - 150,000;
  • advertising - 50,000;
  • taxes.

Farmstead revenue

The average check for 1 day of a tourist's stay at the farmstead is 1500 rubles. This amount is added to the cost of food, transport rental, excursions and other additional services.

The homestead is designed for a tourist group of 10 people. If there is a demand for the service, the monthly earnings will be 700 thousand rubles.

Profit calculation and business performance evaluation

The business earns 700 thousand rubles a month. From this amount, the costs of maintaining the farmstead and taxes are deducted.

Net monthly income - 300 thousand rubles. Given the seasonality factor, the business will pay for itself in six months.

Rural tourism in Russia is just emerging, but there is already a growing demand for this service. This business is highly profitable and easy to organize. However, the risks must always be taken into account. To reduce organizational risks, it is recommended to order a business plan from professionals, which will take into account the specifics of the selected region and other important features.

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They say that you can fully relax and rejuvenate only in nature. This is especially true for residents of megacities: no matter how much you walk in Moscow parks and St. Petersburg reserves, you will not fully feel nature. Therefore, the townspeople should at least once try rural tourism: take a train, electric train or car and move in search of adventure to a real Russian village.

Rural tourism, also known as agro-tourism, is not yet very developed in Russia. But some have already caught the trend and started offering outdoor recreation, and tourists are ready to rent out expensive super-comfortable cottages and ordinary log cabins in the outback. You can relax in a rural way in the Kaliningrad region and Tatarstan, in Altai (this region has always been of interest to esotericists who sought to spend time in the bosom of untouched nature), in the Crimea, in the Vologda, Kostroma, Ryazan, Kaluga and Arkhangelsk regions. In addition, there is a wide choice of cottages and rural guest houses around the big cities - Moscow, St. Petersburg, Yekaterinburg. In the summer of 2017, there were about one and a half thousand such places for recreation in Russia.

What to do in the village?

First and foremost, walk. In the Kaluga region, fields and meadows will be at your disposal, in the Arkhangelsk region - impenetrable forests, and in Altai - mountains. Most of the tourist houses are located near water bodies, so you can swim in the summer and go ice fishing in the winter. Do not forget that nature far from big cities can be truly wild: in Kamchatka there is a danger of meeting bears, and in the forests Central Russia- wolves. By the way, some lovers of rural recreation are also fond of hunting. If you are one of them, then you should remember that in Russia hunting is allowed only in certain seasons and on certain animals. The same rules exist for fishing, especially in the Astrakhan region, where poachers hunt.

Features of Russian fishing

Fishing is almost the national sport in Russia. Or even national art. It is understandable: many reservoirs are downright teeming with delicious fish. There are dozens of types of fishing: with a net and spinning, from the shore and from the water, in winter and summer, for a worm, for a bread crumb and even for pieces of meat. Each fisherman has his own secrets and secrets of skill. Therefore, if you are going to go fishing, consult with fishermen you know: they will probably recommend a dozen places to you, and maybe even make a company. Fishing places in Russia are divided into paid and free, so you need to plan in advance what kind of fish and where you are going to catch.

The most obvious variant of "fish" tourism is the already mentioned Astrakhan region, famous for its sturgeon and black caviar. Catching these fish, however, is prohibited by law, but amateur fishermen can catch beluga, carp and stellate sturgeon. In the lower reaches of the Volga, you can rent a house or cottage inexpensively and hire a fishing guide who will show you where and how to cast your lines. And if you're lucky, the hostess will be able to immediately turn the fish you caught into fish steaks, fish soup, meatballs, dumplings and fish pies.

silent hunting

Another joy of a rural holiday is picking berries, fruits, vegetables and, of course, mushrooms. It is for mushrooms that the Swedish professor is led by the hero Yevgeny Leonov in the famous film "Autumn Marathon". However, one must be careful in collecting forest resources: firstly, this cannot be done in the territories of parks and reserves, and secondly, one must be well versed in mushrooms and berries - well, or call a knowledgeable person with you. You also need to cook the collected mushrooms only according to proven recipes.

Animal care

This item may be of interest not only to adults, but also to children. Moreover, in some diseases, communication with animals is even recommended specifically - canistherapy (with dogs), hippotherapy (with horses). You and your children will have the opportunity not only to ride horses or dog sleds, but also take care of animals. In the stables you will be allowed to clean the horses and give them food (and if you're lucky - even bathe them), in the barns - to feed the cows and milk them. True, this can be dangerous, so milking should be done only with specialists.

From owners who keep animals, you can also buy the freshest eggs “from under the hen”, fresh milk, meat, vegetables and fruits for a small amount.

Enjoy Your Bath!

Mandatory Russian entertainment in nature is a bathhouse. Is it possible to refuse a hot steam room with oak brooms, diving into a snowdrift and fragrant tea after? True, in order for the bath to become entertainment, and not an unpleasant memory, a number of rules should be observed: in order not to overheat, you need to cover your head, do not abuse lying on the top shelf and, most importantly, do not chase records and do not try to sit in the steam room the longest.

Many are convinced that a trip to the bath should be accompanied by the use of alcohol. It is desirable - strong and more. Do not succumb to these provocations: it is very harmful to drink alcohol in the bathhouse, it is better to take tea or fruit drink.

Cultural program

Do not forget that in Russia there are a lot of unusual places that are far from big cities. So, in the Kaluga region, it is worth visiting the village of Nikola-Lenivets. Since 2000, thanks to the efforts of the artist Nikolai Polissky, the village, where he used to relax with friends, has turned into an outpost contemporary art. Polissky and his friends installed several art objects made of wood and hay in the forests and on the banks of the Ugra River - “Bull”, “Hay Tower”, “Barn” and “Bed”. After the artists staged an artistic action to burn the tallest of the objects - the "Media Tower", their village began to attract tourists. Then "Archstoyanie" was created - an annual summer festival that attracts visitors from all over Russia. Recently foreign artists and connoisseurs of art, who come to Russia for the sake of Archstoyanie, have begun to join it.

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