It often happens that parents are even ready to save on themselves in order to buy food, toys and clothes for their children. High Quality. The sale of products for babies is one of the most promising areas of trade, so it will be interesting for young entrepreneurs to draw up a business plan for a children's store.

The trade margin for children's products is much higher than for adult products. This allows baby stores to have big income even in times of economic crisis.

Today various groups goods for children are sold in separate stores. For example, children food and hygiene items can be bought in pharmacies, and toys - in shops selling children's toys. It is worth noting that this is somewhat inconvenient for parents. Most often, adults are forced to buy the necessary things in the retail premises that are nearby, while the choice of stores that sell goods of the required group is small. Accordingly, it can take a whole day to buy a complete list of what you need. Therefore, it makes sense to open a general children's store where all kinds of trade items for babies will be sold. Resourceful businessmen know this, because they have already drawn up a business plan for a children's store.

Commercial space where everything will be sold necessary goods for children, it is important to open in the sleeping areas of large Russian cities. The business plan under consideration can be used as a guide for organizing the work of a general children's store, which will sell hygiene items, food, strollers and child seats for cars, clothes, and more.

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What actions implies a business plan for a successful children's store

To run a profitable business commercial premises, necessary:

• perform an analysis of the market in which the store expects to operate;
• determine the product that potential customers of the children's store can get;
• to consider methods of marketing of the enterprise;
• assess the need for resources that are needed to get started;
• draw up a budget that will be needed to ensure the operation of the store in the first month and year.

The business plan contains the points that are needed for the successful opening of a retail space for children.

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Performing Market Analysis for Trade Items for Children

An analysis of the market for the sale of goods for children includes the following components:

• determination of the target audience of this business;
• market segmentation;
• assessment of the competitive environment.

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Who is the target audience in the business of selling children's goods

Baby products that are needed every day (food, diapers, and so on) are usually bought by mothers. Larger items (car child seats, strollers) are most often purchased by both parents. Accordingly, the target audience of the retail premises, the business plan of which is described, are young families with children.

It is important to remember that potential buyers can also be friends of parents and relatives who may want to please the child with a small present (if they are visiting) or a full-fledged gift (on the occasion of a birthday).

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Segmentation of the market for the sale of goods for children

General store for sale children's goods may have a sufficiently large number of competitors, so it can count on success if it can accurately focus on target market segments. It can be convenient for an entrepreneur to use segmentation by income level, consumption method and consumer attitude to the goods offered.

Buyers can be divided into three segments according to income level:

• low income clients
• average income;
• high income buyers.

Low-income customers can make up a significant part of the target audience of a children's store. Representatives of this segment can be attracted with the help of special offers and discounts, discount programs, the possibility of buying some items (for example, diapers) by the piece.

Middle-income shoppers are the main customers of the children's goods store. High quality service, a wide range of goods provided, the ability to purchase everything you need in one place - these are all the main methods to attract this category of people.

As for attracting buyers with a high level of income, it is worth saying that the level of service provided, the quality of the products offered and the wide range of products play an important role for them.

Speaking about segmentation by the way of consumption, it is worth mentioning that all parents who live in residential areas of the city can be combined into the following segments:

1. Moms who are on vacation. They are the main buyers. In this case, the business must create conditions for such customers to purchase all goods in the store. daily demand. This may be affected high speed and quality of service, a wide range of products.
2. Grandmothers who help mothers look after their children. These customers will care about the cost, so you should make sure that they have the opportunity to purchase everything they need at affordable prices. In addition, people in this segment are only interested in natural products.
3. Parents who work in the city center, but often buy necessary goods for children on their way home from work. Since representatives of this segment have the opportunity to buy everything they need in the central regions, it is worth making sure that they have a desire to buy baby products in their area.

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Benefits of the General Store for Children's Goods and Required Business Registration

This business plan for a children's store selling all possible types of goods for babies makes it possible to purchase everything you need in one place. All products that are put up for sale in the store can be divided into 2 groups:

• a group that consists of everyday items (diapers, food, wipes, and so on);
• a group that contains such goods as clothes, children's toys, strollers, car seats and other similar products.

The retail space whose business plan is being considered must be able to provide a high quality of customer service and have many advantages over toy or children's clothing stores.

List of advantages of the general children's store:

• the opportunity to purchase all the items that the child will need;
• it is possible to buy such large goods as strollers or car seats without leaving your area;
• good prices, discount programs and promotions;
• guarantee of the quality of baby food products, compliance with all necessary standards for the storage of perishable goods.

A businessman must register as an individual entrepreneur or LLC. In addition, you need to obtain a license to be able to trade in food products and a permit to retail.

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Calculation of the amount of money that will be needed to open and maintain a children's goods store

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Rental of premises for a children's store

To start a children's supermarket, you need a room with an area of ​​​​80-90 square meters. m. Of these, about 40-50 square meters. m should be allotted for shopping room, and the rest of the area - for storage rooms. The cost of renting commercial space in major cities of Russia (the business plan does not include Moscow and St. Petersburg) varies significantly, but the average price in residential areas is 600 rubles per sq. m. m. Accordingly, renting the necessary space will cost the business owner approximately 48,000 rubles. monthly or 576,000 rubles. annually.

• Children's clothing store format
• Assortment of children's clothing store
• Store registration, OKVED, taxation
• Choosing a place for the sale of children's things
• Design and shop for children's things
• Advertising
• Children's Clothing Suppliers
• Children's clothing store staff

Selling clothes for children is a sought-after business, because children's clothes are always in demand. Business will do not only for megacities, but also for small towns.

In the article we will give step by step instructions about how to start this business, what difficulties and pitfalls can be.

Children's clothing store format

First of all, you need to decide on the format - an online store or a regular store. In the article, we will analyze the plan for opening an offline store.

You can sell things for children from 0 to 16 years old or stop at a certain age and direction:

• things for newborns and children up to 3 years;
• clothes for preschool and younger school age;
• school uniform;
• elegant things, carnival costumes;
• sports items for children;
• things only for girls / only for boys;
• teenagers clothes.

You can also sell baby shoes, food, toys, stationery and some other baby accessories. The range can be very different.

Assortment of children's clothing store

Whichever direction you choose to start a business from scratch, it is important to ensure that all sizes in that category are available. One of the most promising options is a store with clothes for newborns and children up to a year old. The range of goods for the little ones has not changed much for many years.

Natural fabrics, high-quality tailoring, pleasant design and reasonable price are the main requirements. As a rule, in addition to clothes, such stores also sell diapers, bedding, baby food, toys, etc.

As for children's clothing for preschool and primary school age, here the parent will give preference to durable and high-quality things that will survive more than one fall or swimming in a puddle.

The most difficult thing is to choose an assortment of things for teenagers. At this age, parental opinion loses its authority, children try to be independent and want to imitate adults.

You can also open commission shop, second-hand or stock with things for children - those places where you can find very cheap, but high-quality second-hand and new clothes for children whose parents cannot afford too much. Such a business idea is also quite interesting, especially in times of crisis.

Store registration, OKVED, taxation

Owners of small retail establishments most often choose to register an individual entrepreneur ( Individual Entrepreneurship). You can open an IP in a week, the cost is within 1000 rubles.

OKVED code 47.71.1 - Retail sale of men's, women's and children's clothing in specialized stores

The taxation system is simplified. Possible different options are STS income (15% of net profit), STS income minus expenses (6% of total revenue), UTII (a fixed tax amount does not depend on actual profit). The tax authorities will also need to register cash machine. In addition, the opening must be coordinated with the city administration, as well as obtaining permission to trade from the SES, Rospotrebnadzor and firefighters.

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If you are going to open a business on the territory of a shopping center, then landlords will take on some of the worries.

Choosing a place for the sale of children's things

You can open small shop children's clothing with an area of ​​about 20 sq.m., but it is better to rent a room from 50 sq.m. There should be enough space for all merchandise, fitting rooms, display cases, shelving, and a department store for the salesperson.

The choice of location depends on which target audience you are oriented. A budget store with popular goods can also be opened in a residential area. It is advisable to open a store of a more expensive price category in the central area of ​​the city, in a place with good traffic. Considered a good option starting a business in the popular mall. If you want to rent a room in a residential building, it is possible on the ground floor or first floor.

A good idea for a children's clothing business is to open a store near schools, kindergartens and other institutions designed for children.

It is important to assess your competitors. There is no point in starting a business if there are already several similar stores nearby. Look at what competitors are selling, analyze their pricing policy, see how many customers they have. Do not copy their assortment, but try to occupy an empty niche.

Design and shop for children's things

When the premises are selected, you need to make repairs there and buy equipment. Come up with a catchy sign with a catchy name, buy accessories, and set up a little corner for the kids with coloring books, books, and crayons.

Hang pictures or posters on the walls. Any clothing store should have mirrors, showcases and racks for goods, fitting rooms. Their number and specific models depend on your assortment. Furniture should also be bright, comfortable and soft. Remember that after all, your institution is designed for children and their parents, so the design of the room plays a very important role. You can see an example of the original design of the room in the photo:

Advertising

To open a successful children's clothing store and make the first customers permanent, you need to take care of advertising. Most buyers are attracted by discount cards, various promotions and sales. Be sure to develop a system of discounts and holiday offers.

In addition, don't forget the standard advertising - hand out flyers, have a festive opening, think about media publications, about outdoor advertising- on transport, billboards.

Children's Clothing Suppliers

In Russia, China remains the main supplier of children's clothes - these goods have good quality combined with a low price and a huge assortment. In addition to the well-known Aliexpress, there are TaoBao and 1688.com stores.

Nowadays, more and more young entrepreneurs order clothes from China in bulk in online stores and then resell them at a large markup. This is a convenient and popular option for starting and developing a business. The downside is that it takes a long time for delivery.

You can also cooperate with domestic suppliers, especially since all their products are made in accordance with GOST. The advantages of Russian manufacturers include an adequate price and fast delivery. More expensive options are Turkey, Italy. Clothing from these countries is more expensive, so you need to immediately assess whether there is effective demand.

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You can experiment and combine different providers. Some time after the opening, you yourself will evaluate what is more profitable to sell and which suppliers are better to cooperate with.

You can open a branded children's clothing store through a franchise program. This option is especially popular among new entrepreneurs. In this case, there are much fewer risks, but there are many restrictions (special design, a ban on the sale of things from other brands). The franchise is offered by Zara, Gulliver and other companies

Children's clothing store staff

To open good store children's clothes from scratch, you need to hire 2-4 sellers who will work in shifts. These should be experienced specialists, and the ability to communicate with children is also important. This is very important rule, which should be considered during the search for employees. In addition, the seller must always be polite, tidy, smiling and sociable. Make sure that he communicates with customers correctly and is in no way intrusive. You can hire a store manager or perform his duties yourself. You will also need an outsourced accountant and a cleaner.

Professional business plans

How to organize a business on children's goods?

Selling children's goods is a business that will always develop. Regardless of the political and economic situation in the country, parents are always involved in raising children, investing a lot of time and effort into it. In order for a child to grow up in a comfortable environment, he needs a large variety of goods.
That is why the demand for children's goods will always be, which means it is profitable to sell them.

Features of the business selling children's goods

The children's goods market today is one of the most dynamically developing. Evidence of this is companies operating in completely different formats. These can be hypermarkets, departments in large shopping centers, shops in residential areas, network points, fairs, and even shops that work only via the Internet. As a rule, each type has its own clients.

Chain stores and hypermarkets cater to the needs of middle- and high-income customers. Small shops and specialty fairs are more economical outlets.
It is also possible to distinguish universal outlets and stores specializing in certain groups of goods (toys, goods for newborns, clothing, stores for expectant mothers).

Opening a children's store

To open a children's goods store, it is necessary to analyze the market and decide on the type of point - whether it will be a general store or a highly specialized one. Further documents are registered. This process can drag on for several months, in parallel, you can look after the premises for the store.

Ideally, this should be a separate building or room with a separate entrance from the street. You can consider renting space in a walkable shopping center. Since parents with children will often come to the store, it is worth considering the possibility of lifting a baby stroller into the trading floor. This will significantly increase the number of visitors, and therefore buyers.

Another important factor is transport accessibility. It should be convenient to come to the store on public transport(here an important factor is the presence of a stop nearby) or park the car in a convenient place.

If necessary, the premises should be renovated. It is better to choose colors that are bright, forcing children to stop and stay longer in the store. In addition, the store can be divided into zones using color. The more zones, the more interesting. In addition, if the area allows, you can allocate a small play area where the kids can spend time while the parents are shopping.

Staff should be selected taking into account the specifics of the store. Highly important qualities for the seller - the ability and desire to communicate with children.

An equally important step in opening a children's store is an advertising policy. First of all, the store should have a bright, memorable sign. At the entrance, you can place several pavement signs, if possible, regularly change the information there. Advertising on the Internet, on television, as well as in specialized institutions is great for children's stores. Don't forget that the best advertisement was and still is word of mouth.

When compiling the store's working hours, one should take into account the fact that many visitors will make purchases in the evening or on weekends. The optimal opening time is until nine in the evening on weekdays. You can close a little early on weekends. The longer the store is open, the more potential buyers will be able to get there.

What are the best baby products to sell?

If opportunities do not allow opening a hypermarket, you can limit yourself to a small assortment of children's goods. In order to determine the specifics outlet, you should study the range of stores operating in the area. So, in a residential area it is not advisable to open a second store that sells goods of the same direction in the same price range. And next to the hypermarket, you should not open a small shop - the profit will be much less than expected.

For example, near the maternity hospital, it is best to open stores with goods for newborns. They can sell cribs, strollers, walkers, diapers, clothes for the little ones, as well as toys, cosmetic and hygiene items and various related products- dishes, bottles, nipples. If the area allows, you can allocate space for water, juices and baby food. Such a zone is appropriate in the forehead store, regardless of location.

In the shops in the sleeping areas, you can make a large assortment of clothes or toys. They also sell well stationery or art supplies.

Stores selling everything for expectant mothers are very popular. There may be not only clothes for pregnant women, but also goods that will be required in the first year of a baby's life.

Specialized art stores will appeal to parents of inquisitive children, and activity stores will appeal to parents whose children lead an active lifestyle.

How to organize the sale of children's goods?

It's no secret that in recent times The Internet takes up most of our lives. And if before the purchase of goods through global network perceived as something risky, today it is not unusual. On the Internet you can order food, furniture, household appliances, clothing, sporting goods. Children's products are no exception.

The bulk of buyers- young parents aged 25 to 40 with an average income. Surely, many of them are fluent in a computer and can arrange the delivery of the necessary goods.

Selling children's goods through an online store significantly reduces the costs of the seller. There is no need to rent space, hire a large staff. In addition, storage costs are significantly reduced.

At the same time, to promote a web page, you will need to invest a certain amount of money so that the site compares favorably with competitors. It will be necessary to resolve the issue with payment and delivery. If self-delivery is possible, it will be necessary to rent a small office space. If the client will arrange the delivery of the order, the help of a courier will be required.

Ideally, you can combine selling at a stationary point and through an online store. In this way, you can significantly increase the number of potential customers.

Rental of children's goods

A relatively new, but already in-demand service is the rental of goods.

For this type of activity, both goods that are in seasonal demand, and goods that are suitable only for a certain age are suitable.

Enough profitable business- Hire of New Year's and festive costumes. As a rule, the baby can wear it only once, so the item remains in good condition. To organize rental services, you will need to purchase costumes for different ages. Great place to find potential clients - schools as well as institutions additional education where Christmas trees and festive events are held. As a rule, clients of such companies become permanent and recommend the company to their friends.

Another product that will be in demand for rental is car seats. Such an accessory is useful for a trip for a few days. In addition, some models of car seats are suitable for use for a short time (a month or two). Therefore, it is more expedient to rent them than to buy new ones.

In addition, you can rent sports goods, toys, clothes and even books.

In order to make the right assortment of the future rental point, you should study the assortment of nearby stores. Ideally, you should come there as a buyer and find out what is in great demand, what is missing from the target audience.

A very important service that should be provided to your customers is the possibility of redemption. If the child really liked the toy, the parents should be able to buy it. This will generate most of the income from the business.

Another interesting service- the possibility for customers to hand over their belongings. Perhaps this service will not bring a lot of profit, but in this way you can significantly increase customer loyalty.

Another business idea for children's goods

If you have a pedagogical education or by hiring such employees, you can organize a center for leisure with children. This may be a small room with a play area where buyers can leave the child under the supervision of a caregiver for several hours. The service can be used regularly or as needed. The main thing is that adults feel confident in this center and can safely leave the kids there.

Children's products are very popular. A parent wants to give their child the very best. He puts the needs of the baby first. Mothers are ready to spend large amounts of money on their child. Goods for children are necessary for all families, regardless of their social status and position in society. Demand creates supply. It is for this reason that more and more entrepreneurs will think about how to open a children's goods store?

How to open a children's goods store?

Children's stores are establishments that sell goods for children aged 0 to 15 years. Having decided to open a children's goods store, an entrepreneur must first decide on the format. There are stores that specialize in the sale of:

• clothes for children of any age;
• accessories for children;
• clothes for the little ones;
• clothes for children of primary school age;
• supplies and accessories for the school;
• school attendance forms;
• clothes for teenagers;
• sports equipment and costumes for children;
• clothes for holidays and carnival costumes;
• clothes for girls;
• clothes for boys.

A store can sell one line of goods for children, or it can serve as a platform for the sale of several types of products.

Having decided on the format of the store, the entrepreneur must conduct a market analysis. You should start by studying your competitors. It is necessary to find out how many similar stores are already operating in the district. In addition, the entrepreneur must think about how he can attract potential customers to his institution. Visiting local online forums for parents will help in resolving this issue. They will allow you to communicate directly with potential customers, ask them what is missing in the area and what goods for children they would like to purchase for their children. Here you can also find out the approximate financial situation of potential customers and form an idea about the price level.

To evaluate the business from the inside, to understand all its nuances and pitfalls, you can work for some time as a seller or administrator in a competitor's establishment specializing in the sale of children's clothing.

Ownership choice and taxation

Having decided to open a children's store, the entrepreneur must choose the form of ownership. Suitable for registration as individual entrepreneur. The form of ownership is subject to fewer taxes and does not require complex reporting.

Then there is the choice of taxation. This is where UTII comes in handy. Quantity Money, which will have to be paid to the state, do not depend on the amount of profit received in the process of trade and the amount goods sold. The amount of the tax is calculated based on the physical characteristics of the children's clothing store. These include:

• the area of ​​the territory on which the sale of products is carried out;
• the number of employees;
• number of shop equipment.

Portfolio of documents

• permission from SES;
• permission from the fire department;
• permission from Rospotrebnadzor.

In the case when the premises are rented in the building of the shopping center, and it is not registered as trading area, obtaining permission to sell goods from Trade Department the city should deal with the administration of the center.

A store specializing in the sale of children's goods must be entered in the Unified Trade Register. The entrepreneur is issued a certificate confirming this, which will be valid for 3 years.

Choosing a store location

The level of profit depends on the choice of the location of the future store

The premises for a children's goods store should not be less than 20 square meters. The optimal size is an area from 50 to 100 square meters. regardless of size storage facilities. The store should be located near children's institutions. This will increase the number of visitors to the outlet. Suitable for placement in a shopping center. The street where the building is located must be passable. It is better to refuse a location in a residential area.

You should choose a room located at a distance from competitors. If this is not possible, you can organize a store selling children's goods next to a similar institution. But in this case, the business owner will have to offer visitors something that the competitor does not have. Perhaps he will be able to find a supplier who sells products for low prices. This will allow the entrepreneur to reduce the cost of goods without losing profits. An extensive assortment that surpasses the list of competitor's products can also be a decisive factor for potential customers when choosing a store selling children's goods.

Having chosen the premises, the entrepreneur will have to carry out repairs in it. The design should be dominated by bright colors. They will attract the attention of young visitors. The interior must be original. You can place images of popular cartoon characters.

To make the interior attractive and bright, you should hire professional designer. He will be able to organically bring to life all the ideas of the business owner for the sale of children's goods or offer his own ideas.

Necessary equipment

The children's store does not require specialized equipment. For its normal functioning, you will need:

• racks for clothes;
• racks;
• cash machine;
• showcases for displaying goods.

The equipment must fit into the overall interior of the store and match its design. Shelves should be bright.

Despite the small list, there should be a lot of equipment. Often the purchases of visitors are spontaneous. For this reason, the goods must be presented in a full range, and this will require a sufficient number of racks and display cases. Over time, you can equip a children's play area and place TVs in fitting rooms, allowing you to pass the time while waiting. This will significantly increase the rating of the store in the eyes of buyers.

Store staff

At first, for the normal functioning of a children's clothing store, you will need:

• accountant;
• manager;
• 1-2 sellers;
• cleaning woman.

All staff must be issued sanitary books. In their absence, it will not be possible to sell baby food, if any. Vendors must work in shifts. All staff must be able to communicate with children, be polite and friendly.

The administrator is responsible for coordinating the operation of the store. His position can be held by the business owner himself.

Store assortment

The range of products depends on the area of ​​​​the outlet. If an adult store requires about 4 sizes of clothes of the same style, from a children's store there should be about 14. The average children's store should have:

• strollers;
• Kids toys;
• child care products;
• car seats;
• children's clothing and footwear.

For a store to be popular, it must have at least 30 various kinds one group of goods. For this reason, the entrepreneur will need to find a large number of suppliers.

A children's store can specialize in something 1. This makes it much easier to present a wide range of products.

Point of Sale Suppliers

The most popular suppliers who sell products on Russian market children's goods are considered:

• Russia;
• Turkey;
• China;
• Poland.

The products of Russian manufacturers are of high quality. It complies with GOSTs. Suppliers from Russia have the necessary package of documents confirming the quality and safety for children. When cooperating with them, there will be fewer problems with delivery. They sell products at a cost acceptable to consumers of all social strata. Russian manufacturers inspire more parental confidence.

The prices of Chinese clothes are lower, but the quality will also be low. When cooperating with foreign suppliers, there may be a problem with the delivery of products. However, their product will help diversify the range and attract additional customers.

With suppliers from other countries, you can establish cooperation through the Internet.

Advertising

A children's goods store must have a prominent outdoor sign. There should be a showcase in which the best samples of products are exhibited. For regular customers there should be a system of discounts and bonuses.

One of the popular innovations is the discount provided to the buyer on the birthday of the child.

• television advertising;
• advertisements in print media;
• radio announcements;
• distribution of advertising booklets;
• creation of a website and store page in social networks.

Business costs and payback

The amount of investments depends on the planned level of the establishment and location. It will take about 1.5 million rubles to open a children's goods store.

Costs of opening a children's goods store (average):

Table. Capital investments

The average monthly net profit is at the level of about 250 thousand rubles. With this level of income, the business is able to pay off in 6 months.

Upon receipt discount cards accumulating bonuses or discounts, you should ask visitors to fill out a questionnaire. Buyers must include an email address and residential address. This will form client base. By e-mail You can report new arrivals of goods to the store. Perhaps something will interest the buyer. However, don't send too often. Constant spam only causes irritation on the part of customers.

Goods for children have always been in high demand. So it is not surprising that many are interested in how to open a children's goods store. Toys, diapers and many other children's things are not much inferior to food and medicine in terms of demand. In addition, they have several important advantages:

• First, the birth rate is gradually increasing, which means that the number of potential customers will only grow.
• Secondly, most parents are ready to go to any expense for the sake of the happiness of their child, which ensures a very high demand.
• Thirdly, the markup on children's goods is high enough to be able to quickly get into the black.

Despite all the advantages of children's products, opening a toy or children's clothing store is always fraught with many difficulties that can nullify all your endeavors. This article is quick guide, which can help give you an idea of ​​how to open a children's clothing or children's goods store.

It describes the main steps that you will need to go through to become the owner of your own store toys. But remember, any business requires constant attention and a large investment of your work, time and money.

Stage one - planning and market assessment

According to statistics, in most Russian cities there is almost always a demand for goods for children. Despite the fact that children's goods stores open regularly, demand still exceeds supply. But there is a small nuance here. Most of the available stores sell roughly the same set of toys, many of which may not be of the highest quality. In order to get a good influx of buyers from the very beginning, it is extremely important to rely only on high-quality goods and a different assortment.

The first thing to do is collect as much information as possible about potential competitors. It would be useful to mark their location on the map in order to determine the coverage area of ​​​​each store. It is also worth looking at the goods that are sold there. Evaluate their range from a buyer's point of view, and if you like what you see, try to adopt it. In the public domain, you can find business plans for a children's clothing store, after reading which you will find a lot of interesting things for yourself.

How to use the information received

Statistics help determine how much profit you can make by opening a store in a given area of ​​the city. Your main goal in the first stage is to draw up your business plans for a children's clothing store. A lot of novice businessmen go bust during the first two years after opening a store, because they initially could not calculate the level of profitability of this enterprise.

Therefore, it is better to work out several options. Perhaps a children's commission shop is more suitable for your city, or you should think about the idea of ​​​​a hypermarket for children. Each option has its own characteristics, which will ultimately affect your profit.

Stage two - choosing a store format

Basically, children's clothing store business plans describe two formats. The first is a general store, which in fact is not much different from a regular supermarket. The second is a highly specialized store that sells only one group of goods. The first option is gaining more and more popularity, because in such stores children can choose toys themselves.

And if you remember that it is quite difficult to take something away from a serious-minded little one, then you will understand how children's hypermarkets get a tangible part of their profits. But creating such a store is much more difficult, and primarily because of the huge capital investments that are needed at the first stage. To make the store truly universal, you need to purchase the widest possible range.

Add to this the cost of renting a very large premises, as well as the salary of employees, the cost of equipment, a warehouse - and you get a very decent amount. In general, if you want to go the first way, then be prepared to spend at least 100 thousand euros during the first year.

Small and daring

The costs of a highly specialized shop look much more modest. If you look at different business plans for a children's clothing store, you will see that the main expenses go to renting a room and purchasing goods. For a small store, you need a very small room, and the goods will require much less. But this does not prevent you from quickly recouping all expenses and starting to make a profit.

Highly specialized stores have many advantages over general stores. First of all, this, of course, is significantly lower costs for rent and wages for employees. But at the same time, it is very important to choose your niche correctly, because a small store, most likely, will not withstand direct competition.

According to statistics, the most promising commodity on this moment are various educational games and ordinary toys. There is also always a great demand for goods for babies, that is, diapers, baby food and more. But there are many more competitors in this area.

You should be especially careful with clothes and shoes, because opening a children's clothing store is somewhat more difficult than everyone else. The problem is that parents can be very picky, and you can easily lose potential customers if something in the right size is not in stock.

The buyer must be satisfied, otherwise he will no longer want to shop in your store. It is necessary to provide the widest range so that everyone can find something to their liking and, no less important, in size.