March 10th, 2018
The image shows a warehouse in the city of Daegu, from which the history of Samsung began.
Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar, and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.
Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars(which are called - Samsung). The company also deals with finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.
Let's remember how it all happened.
The ability to balance on the edge of a knife, instantly respond to changes and be always on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.
According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. Your little trading company in 1938 Li Biong called " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.
Samsung Group logo "Three Stars" (late 1980s - 1992)
At that time, this company did not even think about any high technologies, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong-chul's name on the death list as an accomplice of the puppet regime.
If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuck in the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.
In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.
In 1965, South Korea re-established diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.
In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped Newest technologies and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that the Koreans have learned how to make semiconductors themselves.
Since August 1973, the main office of the company began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances. At the same time, the Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.
In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.
As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing departments, put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - revenues of Samsung Electronics have grown again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.
By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.
Samsung announced its first computer in 1983.
In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read conventional CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).
In 1986, Samsung Electronics received the title of " Best company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..
In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, a unified presidential management system was introduced at Samsung Electronics. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.
1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.
As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.
It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.
The company pioneered the development of SDRAM, the ultra-fast memory chips used in personal computers, and the special memory chip used in the Sony PlayStation 2 game console. A credit card-sized camera phone! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.
By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.
In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Consumer Electronics Company».
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle, Larry Ellison, signed up. LCD TVs of new models were reviewed by magazines and experts, noting this in various categories such as “ Best Buy and 5 points. And the LN-57F51 BD LCD TV was even called the representative of a new era of TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.
It didn't take a week for Samsung to announce something outstanding. Like the world's first mobile phone with a built-in five-megapixel camera (now, of course, this is no longer shocking) or the same.
No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.
But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.
Byong Chul Lee, founder of Samsung Trading Co.
Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.
Commemorative bust of the founder of the company
From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors was at odds with everyone Eastern traditions, according to which the eldest son inherits most of the family property.
Founder's Son - Lee Gun Hee
At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.
Jay Lee is the heir to the Samsung empire
The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.
Kwon oh hyung - CEO and vice presidentSamsung Electronics Co.
Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company had sales of $56.7 billion and net income of $7.5 billion.
But look how history could turn. After all, Samsung could be the first to buy Android!
Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like wildfire, and those who want to do it are forced to literally write new code for each model separately, often more than 100 variants at once.
The revolution, however, is in the air. Andy Rubin starts working on an operating system that was originally intended for digital cameras, but then captured smartphones. He started out as an engineer at Carl Zeiss but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.
We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.
Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.
What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us,” writes Rubin.
In early 2005, Larry Page agreed to meet Andy, and after the Android presentation, he not only agreed to help with money, he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.
The history of the Rubik's Cube and how it developed
Samsung is a group of companies founded in 1938 in South Korea. It is known on the world market as a manufacturer of household appliances, electronics and components. Among Samsung's activities are electronics, shipbuilding, finance, chemistry, entertainment and even aircraft manufacturing.
The history of Samsung began in the early 1930s. Entrepreneur Lee Byung-chul opened his own rice flour business, and it is from his first warehouse in Daegu that the history of the company begins. With all the difficulties of private enterprise in Korea, which at that time was a colony of Japan, by 1938 Lee Byung-chul was able to establish his own sales channel from Korea to China and Manchuria. Active development of supplies food products such as rice, sugar and dried fish, made it possible to formally register Samsung Trading Company.
After the Korean War, due to the growth of the Korean economy, the structure of Samsung changed. The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. Approaches in marketing were changed, the mission of the company was revised and its symbol was changed. The first two company logos featured three red stars. Samsung management considered the former logo to be inconsistent with the image of an international corporation. Then the modern emblem appeared, which is a well-known dynamically inclined blue ellipse with the name written inside.
In 1983, the production of personal computers was opened.
In 1991-1992, the development of the first line was completed mobile phones.
In 1999, Samsung Electronics was awarded the Forbes Global Consumer Electronics Award.
Today, the Samsung Group includes many divisions that are responsible for various areas activities. More than 70% of the group's sales are electronics. Companies in this division include: Samsung SDI, Samsung SDS, Samsung Electro-Mechanics, Samsung Networks, Samsung Electronics.
Unit structure chemical industry includes five enterprises: Samsung Total Petrochemicals, Samsung Petrochemicals, Samsung Fine Chemicals, Samsung BP Chemicals. The industry brings the concern about $ 5 million a year due to the production of polyethylene, polypropylene, styrene monomer, paraxylene, as well as fuel.
Only two divisions of the company work in heavy industry: Samsung Heavy Industries and Samsung Techwin. Only one company of the concern is engaged in construction: Samsung Engineering. The division builds offices and factories for the Samsung Group around the world and rarely outsources orders. The company's non-core activity is the automotive industry, while all assembled cars are used only for the domestic market.
The financial sector of the conglomerate includes as many as six companies: Samsung Life Insurance Samsung Fire & Marine Insurance, Samsung Card Samsung, Samsung Securities, Investment Trust Management, Samsung Venture Investment.
Established in 1973, Cheil Communications is engaged in the marketing support of the concern.
The entertainment and leisure industry is represented in the conglomerate by two companies: Samsung Everland and The Shilla Hotels & Resorts, which has been operating since 1979.
The turnover of funds in the company in 2011 amounted to $143.1 billion. Net profit in 2010 is $21.2 billion. The number of employees is about 222 thousand.
Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - Samsung.
Yes this is true. Samsung is a well-known global brand under which almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read about her Interesting Facts on various sites. It can be seen in any thematic ratings, where it takes far from the last place. But few people know how it all began, and even about which country is the manufacturer of Samsung.
The beginning of the story
The country of origin of Samsung is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at that time).
At the time of its founding, the company was named Samsung (Korean for "three stars"), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which one is true is unknown.
Although Samsung is now considered the world leader in the production of various equipment and electronics, at the time of its foundation, the company's employees were engaged in completely different things, namely, the production of rice flour. Only in 1969 did the company make a breakthrough in the technical field.
Machinery production
At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began to produce semiconductors. Later, a shop was opened where they assembled black-and-white TVs.
Since 1973, production has gradually shifted to the large-scale production of household appliances. And the cooperation of two opposing companies has turned into a whole corporation called Samsung Electronics.
In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance factory was erected in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This was the beginning of the large-scale production of refrigerators and washing machines.
Since 1979, the company began to produce video recorders. And since 1983 - PC. In the same year, the manufacturing country of Samsung is not only South Korea, but also the United States. The fact is that production moved here in order to open a plant for the manufacture of microwave ovens.
In 1998, the production of digital TVs and DVD players was launched. And in 1999 the company created the first mobile phone.
Samsung today
Today it is difficult to say which company's factories are located around the world. The corporation has given jobs to more than half a million citizens in 60 countries around the world. And plans to expand further in the future.
Almost everything is produced under this brand: from stereos and TVs to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle makers are mass-produced at Samsung Group factories. That is why now in almost any area of life you can come across the Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights of the electronic industry.
The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a united Korea. An enterprising resident of the town of Daegu, the merchant Byong Chul Lee decided to expand his business and, together with Chinese partners, founded a rice trading company. Things were going well, the company was developing new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable "American" name: Samsung Trading Co. There is no unambiguous version about the origin of the word Samsung (pronounced "samson"), but the most common version that it means "three stars" in Korean. Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, heads the industrial group at the present time.
In 1969, the firm made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, Samsung Electronics Company “SEC” was created, which specialized in the production of semiconductors and after a few years became the property of Samsung.
A major step forward in the company's history took place in 1969, when it, together with the Japanese company Sanyo, opened a workshop for assembling black-and-white Japanese televisions in South Korea. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture completely came under the control of Samsung Trading Co and turned into Samsung Electronics Corporation.
Having started its activity in the consumer electronics market almost from scratch, in a few years Samsung Electronics has taken a prominent place in it. By adopting Sanyo's technology and then focusing on semiconductors, the corporation has grown over time to become one of the world's largest and best-known electronics manufacturers.
In August 1973, the corporate headquarters moved to Suwon (South Korea), and by December, the construction of a consumer electronics plant was completed. Later, the Korean company Semiconductor Co. joined the corporation, initiating the mass production of washing machines and refrigerators.
By 1978, a sales office was opened in the USA, export volumes of Samsung Electronics exceeded 100 million US dollars. In 1979, the first home video recorders were released.
In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.
In 1983, the production of personal computers began (model: SPC-1000). And in 1983, a 64M DRAM chip with a memory capacity of 64 MB was released, SAMSUNG was the first to release a player capable of reading ordinary CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK player. A year later, a sales office in England and a VCR factory in the USA were opened, and construction was completed. the largest plant for the production of microwave ovens (2.4 million pieces per year).
In 1986, the Korean Management Association awarded Samsung Electronics the "Best Company of the Year" award. The same year was marked by the release of the ten millionth color TV set, the opening of sales offices in Canada and Australia, research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.
By 1989, Samsung Electronics was ranked 13th in the world in terms of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories were launched in China and Czechoslovakia, and the company itself was included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to single system presidential administration.
In December 1991, the development of personal mobile telephone devices was completed.
In August 1992, the development of a mobile telephone system was completed.
The company's early logos featured three stars. But in 1993, Samsung, having considered the former logo as inconsistent with the image of an international corporation, decided to replace it. It was then that the modern emblem familiar to us saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at top universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.
In 1994, sales reached 5 billion US dollars, and in November, the Mukoonhwa Factory branch was opened using the labor of the disabled. By 1995, exports exceeded US$10 billion, and in February, Samsung Electronics acquired a 40.25% stake in computer company AST Co. (USA).
In September 1996, Samsung Electronics products were recognized as conforming to the ISO-140001 standard.
In May 1997, the company becomes the first exporter of CDMA equipment to Shanghai (China). The company has been selected as an “Olympic Partner” in the “Manufacturers of Wireless Communication Equipment” category.
In June, personal communication devices (PCS) were shipped to Sprint Co. (USA). And in July, the world's lightest 137g CDMA cell phone was developed.
By 1998, the corporation took over the main market share of liquid crystal monitors and began mass production of digital TVs. In 1998, Samsung released a new DVD player model, where a specially developed ADAT technology allows you to view discs recorded in the NTSC system on PAL and SECAM TVs without loss of image quality. Diamond heads were introduced into them, the number of which reached six. In March, the development of the world's lightest personal telephone device (PCS, Model SPH-4100) was completed. In January 1999, Samsung Electronics received the "Best Consumer Electronics Company" award given annually by Forbes Global magazine.
Samsung Electronics is a global leader in semiconductor and telecommunications equipment and digital convergence technologies. About 70 thousand people work in 87 offices of the company in 47 countries of the world. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business.
Samsung has manufacturing enterprises in Mexico, Portugal, China, Thailand. Samsung is also the largest manufacturer of cathode ray tubes (Samsung Display Devices Co “SDD”) and has factories in Korea, Malaysia and Germany.
Together with the American company General Instruments, they developed equipment for high-definition television. Samsung is still lagging behind Japanese firms, but is developing faster than them.
Labor productivity is measured at Samsung not by the quantity of products produced, but by their quality.
The most profitable for Samsung was the production of semiconductors. Samsung has mastered the production of 64-bit microprocessors with a clock frequency of 800 MHz, which is designed for digital image and sound processing in televisions, camcorders and video recorders.
During the period 2000-2002, Samsung Electronics' position in the world ranking rose by 8 points, and the brand value increased by 30%.
Samsung Electronics knows that its future depends on its customers, so its main task is to satisfy their needs. The main idea of the corporation's business development is the ability to offer the consumer exactly the product in which he is most interested.
An equally important task for Samsung Electronics is the desire to increase the profit of shareholders. To this end, the company continues to work, seeking to expand its position in the global market as a global corporation.
Samsung Electronics sees itself as a leader in the “Revolutionary Digital Convergence Era”; our task is to turn this vision into reality by turning our company into a digital one - Digital-? Company, - this is how the essence of the philosophy of Samsung Electronics is formulated on the official website of the corporation. The company began to put this philosophy into practice in the 1990s in all areas of its activity, including the production of televisions.
Samsung Electronics is always looking for ways to change and improve the world. The company's efforts are aimed at protecting environment, support of culture and sports, development of social programs useful for the society.
Today it is difficult to find an industry in which Samsung divisions are not involved. Literally everything is produced under this brand: from microwaves and toasters to digital cameras and stereos, from cars to ocean-going ships and aircraft. In the domestic market of South Korea, Samsung Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country's total budget. Almost half a million employees work in the corporation's representative offices around the world, and the South Korean city of Suwon, where the headquarters of Samsung Electronics is located, has long been called "Samsung City".
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History of South Korean Samsung Electronics Co. begins in 1938, when a resident of the small town of Daegu, Byong Chul Lee, founded a trading company called "Samsung" (translated as "Three Stars"). The name "Samsung" in Korean is pronounced as "Samson" (삼성 / 三星), and in Russian transcription it sounds like "Samsung".
There are two versions of the origin of the name of the legendary company. According to one version, the name "Three Stars" corresponds to the three sons of Byong Chul Lee. According to another version, the founder gave his company the name "Samsung", so that it becomes big, strong and eternal, like stars in the sky.
Byong Chul Lee, founder of Samsung Trading Co.
At first, Samsung, led by Byong Chul Lee, was engaged in the supply of dried fish, rice and noodles to China and Manchuria. Since 1939, a brewery has become part of the company, and the product range has been replenished with wine and rice vodka.
Daegu Store - Samsung's First Residence
Thanks to the managerial talent and intuition of Byong Chul Lee, Samsung was doing well, the company increased sales volumes and staffing every year. In 1948, it was decided to give the company a fashionable for those times American name: Samsung Trading Co.
Having successfully survived the Second World War (1939-1945), Samsung added to its product range sewing machines, fertilizers, sugar and steel, and included Hong Kong and Macau in the geography of deliveries.
During the Korean War (1950-1953), Samsung Trading Co went through hard times: its main factories and warehouses were destroyed, and the business was completely destroyed. But in the post-war years, the company literally rose from the ashes and found new strength to continue its journey. Not without the support of the government of South Korea, which, in restoring the faltering economy, relied on large concerns (chaebols). Samsung Trading Co, like some others large companies such as Daewoo, Hyundai, Coldstar, received benefits and loans from the state and was provided with state orders. Thanks to the powerful state support Samsung Trading Co has grown into one of the country's leading corporations.
In the 60-70s. In the 20th century, Samsung's business expanded: the company built a powerful fertilizer factory, developed the Korean insurance system, established a newspaper, and began building hospitals, universities, hotels, and ships.
The merits of Samsung include the construction of the tallest building in the world - the Burj Khalifa in the UAE, the twin towers in Malaysia and many other unique objects.
The merits of Samsung include the construction
tallest building in the world - the Burj Khalifa in the UAE
Towers in Malaysia built by Samsung
Large capacity cargo ship built by Samsung
In 1969, two significant events took place in the history of the Korean monster of the world economy at once: the first English-language Samsung logo was created and, together with Sanyo, a black-and-white TV assembly unit was opened. Three years later, in 1973, the joint venture came under the control of Samsung Trading Co, and was transformed into Samsung Electronics Corporation. In 1977, along with black-and-white TVs, the company began to produce color TVs; in 1979, the product range was replenished with VCRs; - mobile phones.
Byong Chul Lee in production, 1976
One of the directions that ensured the world fame of Samsung Electronics Co is the production of printing equipment, which has become popular somehow imperceptibly, but for a long time and seriously. The company initially relied on technologies developed in the Xerox laboratories, so many similarities could be found between the products of the two companies, ranging from technological solutions, and ending with full compatibility with cartridges and toner.
Every year the range of Samsung Electronics has been expanding, at present the company's printing equipment occupies a rather impressive segment of the world market, the company is one of the three leading manufacturers laser printers and MFP.
Printing equipment is produced in one of the divisions of Samsung Electronics - Digital Media Business. Here, along with printers and MFPs, plasma TVs, LCD TVs, monitors, laptops, digital cameras and video cameras, etc.
Digital Media Business
12 series of printing equipment rolled off the assembly line of Samsung Electronics: CF, CLP, CLX, MJ, MJC, ML, MSYS, Other, QL, SCX, SF, SPP. The largest of these series are ML and SCX.
The series includes almost 200 printing devices, the most popular of which are Samsung ML 1210, Samsung ML 2015, Samsung ML 2160, Samsung ML 1640, Samsung ML 2165.
Now a few words about the development of the company logo. On the first three variants of the logo contain an image of three stars, which, in accordance with Eastern philosophy, have an eternal, unshakable beginning.
Samsung logos
In 1993, at the initiative of the company's management, a modern version of the Samsung Electronics logo was developed. The slightly inclined ellipse symbolizes the Universe, the blue color in the design of the ellipse is the color of the sky and the ocean. The word "Samsung" is inside an ellipse, with the characters "S" and "G" creating small holes on the border, thus marking the company's connection to the world.
Modern Samsung logo and its meaning
Currently, Samsung Electronics is ranked 21st in terms of brand value in the world, and the company logo is one of the most recognizable.
Samsung logo at the entrance to the company's office
Stele at the company's central office
Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.
Commemorative bust of the founder of the company
From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.
Founder's son - Lee Gun Hee
At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.
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