Do you know what determines the success of trading on eBay other than having a unique or quality item? You will be surprised, but this is the knowledge of the secrets of SEO-optimization of your selling pages created at this auction, which we personally, after quite a long study, counted about 10. All of them are easy to use, although in spite of this, once you put them into practice, and the likelihood of a successful sale of your lot will immediately increase several times.
And the rules explaining how to start selling on eBay are these:
1. Use of keys.
The main search element of any ad created in the auction is the title. Therefore, you should start SEO optimization with it, be sure to insert the search key or keys into the title. And there may be several.
By examining the queries used eBay buyers, we know that 60% percent of them consist of just one word - “jeans”, “scuba”, “LEGO”, etc. Therefore, this is the first thing you should do to SEO-optimize the title of your ad. The first, but not the only one, since in the request about 30 percent indicate the price of the product, as well as its quality - “new”, “used”, “second hand”.
Also, approximately 15% of buyers search using the following keywords: “inexpensive”, “cheap” and others.
2. Use of multiple languages.
It should also be taken into account that 92 requests made by eBay users are carried out on English language. Therefore, if you are ready to send your goods abroad***, be sure to create a description in English.
*** - And for this you should not only choose the appropriate postal services, but also clarify the presence or absence of customs duty, as well as whether it is possible to forward this product abroad - all this is indicated in the trade announcement.
There are 2 methods to do it right:
the first is to create two parallel pages offering the same product - in English and Russian;
create bilingual ads using two languages at once; an example of this is “Used scuba gear is inexpensive. Aqualung second hand cheap.
3. Selecting a national eBay affiliate is the first step for anyone who wants to learn how to start selling on eBay.
It will also be remembered that today there are about 40 national eBay affiliates created for users from Poland, China, Ukraine, Russia, Thailand, etc. Creating a separate account on each of them allows you to increase sales several times. As for solving language problems that you will have when creating a description for a product, they can easily be solved by the same Google Translate.
4. Work with the description.
The description itself is divided into 3 parts:
first - short description product located on the page immediately below the name of the lot;
eBay is the largest online marketplace in the world and one of the largest single buying and selling communities. With such a massive audience in one place (171 million users worldwide), the increased potential for visibility makes it easier for sellers to promote their products or business on eBay. That's why so many sellers come to eBay to bring a huge audience to the site. Many large sellers even sell at a loss as part of a customer collection strategy.
For example, some large sellers use a 99 percent auction strategy to collect data.
As eBay evolves, so does social media marketing and alternatives for promoting listings. The name of the game on eBay should be at the top of the search and get noticed. While eBay tells us that listings will rank higher in searches when titles are optimized and keywords are included in titles, there are some additional things sellers can do to catapult their listings to the top of searches. Some cost money, others just take time to actually do the marketing.
Promoted eBay Listings
A new feature in 2017 is an eBay ad version similar to Facebook ads. Promoted listings are a way to place items at the top of the search. Sellers mostly pay for higher placement. Here's how it works.
- Merchants choose which listings they want to advertise either by selecting a category or by selecting individual listings.
- Sellers choose a rate from 1% to 20% of the sale price. eBay actually offers a Trend Report on Featured Listing Rankings, so if sellers are unsure how to be competitive, eBay provides a weekly category trend report based on the average and maximum bids set by sellers using advanced listings. We update this information weekly." (eBay.com)
- Sellers are only charged if the item being sold sells after the buyer clicks on the ad AND sells it within 30 days. Therefore, not before the start of the fees, only after the transaction fees after the sale of the goods.
- Merchants have access to data showing ad and click performance, so they can adjust their promoted listings for maximum results.
Use social media
Promote eBay items on Twitter, Pinterest, Facebook page and Instagram. Use this technique sparingly as you don't want your friends to get tired of your constant posting and bad faith or unfollow you. Promote unusual or hard to find items. During the 4th quarter, when people buy holiday gifts, you can be a little more liberal in promotion social networks. Just be careful, it's not overkill.
These are just a few simple methods that require very little overhead and apply to every eBay business model or marketplace. The key to consistently selling and making money on eBay is focused on the details in each listing. Using these strategies can help increase your visibility and promote both your eBay listings and your eBay ecommerce store.
Create promotional boxes
- promotional items. Use this type to use one or more Store elements. Sellers can highlight items that are recently listed or running out of stock, with both of them getting a boost in search. Select items manually or let eBay automatically include your items.
- Provide links to other parts of your store. eBay says "Use this type to provide buyers alternative ways search for products in your store. Custom links can point to the Store category, a custom page on your store, another eBay page, or custom search results. or images that provide access to those other pages. Choose from predefined graphics or provide your own. Graphics that do not conform to the standard sizes in the location will be resized to fit. "
- Create your own ad unit. Create your own unique ad unit to show information such as shipping and payment details, links to the newsletter registration page Email or a review page. Merchants can write their own HTML code for custom ad units, but make sure they are mobile friendly. You don't want to do all the work to get a buyer into your listing and then lose them because they can't read the listing on mobile devices.
Thanks to the internet, we have websites like eBay and Craigslist, whose user traffic is estimated at millions of visitors daily. However, these sites are the source of the strangest offers that can only be found in the Internet space. I have carefully studied eBa y and other similar sites. As a result, I got a small list of ads published on ebay, which must be seen with one's own eyes to be believed.
Fortunately for these websites, and unfortunately for users, some of these ads have been successful. They not only brought a lot of money to those who published them, but also swindled those who fell for the bait. Some may ask what I mean by " ridiculous ads on eBay". Of course, the word ridiculous” can be interpreted in many ways, but one cannot but agree that some of these ads are absolutely useless on this online marketplace. Although you can always find something amazing here, we must not forget Golden Rule: God saves the safe, because in most cases, when you see some ad and think, “ it's too good to be true", in fact, it turns out.
Don't let this article discourage you from shopping on eBay, because 99% of the time, this online marketplace is used for legitimate transactions. From my own experience I can say that on both sites you can find the necessary thing at a low price. It is worth noting that eBay is included in the top 10 fastest growing brands in the world.
15. Piece of Mars
Let's start right away with one strange commodity, a piece of Mars. Believe it or not, a piece of the planet Mars has been listed and sold on eBay. It may not be the strangest item ever sold on eBay. According to further investigation, the starting bid for this item was $450,000. As a result, it was purchased at the above price. The ad was originally posted in 2003, and although it seems that such an item cannot be legal, in fact it turned out to be so.
It is said that finding a meteorite that was part of Mars is very difficult, but fortunately one of them was sold for eBay, and brought the seller a huge amount of money. In this particular case, the sold meteorite was further investigated and its affiliation to Mars was confirmed.
14. Grilled Cheese Sandwich
According to several different sources, a fried sandwich with a somewhat distorted image of the Virgin Mary was bought by GoldenPalace.com on eBay for $28,000. According to the item description, the sandwich is 10 years old and part of popular culture. The item was originally listed on eBay with a bid of $99,999,999. I would be shocked if anyone shelled out that much money for a sandwich that was grilled and bitten too.
Frankly, I'm amazed that someone bought a sandwich for almost $30,000, but that's another story. However, under the circumstances, it is not surprising that a gambling website spends so much money that they can invest it in other funds. According to the CEO, the sandwich was used to raise money for charity.
13. Advertising on the forehead
After I heard about this ad, I was wondering how often people use the forehead as a place to advertise. To my surprise, this is quite common. Apparently, the idea of advertising on the forehead originates in 2003, when an article was published about the use of foreheads for advertising.
The announcement about which in question, was put up by a man named Andrew Fisher, who once sold space on his forehead to a company Snorestop for almost $40,000. Fisher used temporary tattoos to promote the logo of a snoring company. This man was nicknamed the Lobast Guy ( Forehead Guy). When I found this ad, I never would have thought that people could do something like this, but, in fact, this is a great way to promote their business and certainly unconventional.
A few years ago it was announced that dessert Twinkies stop releasing. This caused huge outrage among angry buyers and hobbyists. Twinkies. Moreover, there were a couple of ads for sale on eBay Twinkies. Unfortunately, none of the lots was successful. People thought that Twinkies will become a collector's item due to the cessation of its production.
Luckily, no one fell for this trap, as the dessert company announced that they were not closing the case, but were only going to release Twinkies according to the new recipe. Unfortunately for the sellers, all their attempts to get rich quick remained a blue dream. It's ridiculous to me that in the 21st century people can fall for this.
One of the most unremarkable ads that I accidentally found on eBay is an ad for the sale of stacks, or rather stacks Nickelback. There are clearly sellers on eBay who are trying to capitalize on the hate surrounding the group. Nickelback suggesting to people how they can cope with the existence of this group. Fortunately, these lots are much more harmless than others, as they do not look like a scam.
What's more, the stacks seem to sell for quite a low price. However, I think the only reason people buy them is to throw them at someone when you're angry, or just smash them on a cement floor. I think stacks Nickelback are in bad taste, but if used for their intended purpose, they can be useful. Of course, they are suitable to start a conversation, but nothing more.
10. Prison toilet
This item shocked me with how common it is on eBay. Believe it or not, they are legal and can be bought in bulk at once. Numerous listings on eBay are trying to sell prison toilets in pairs, 2, 3 and 4. Unfortunately, you won't be able to save money on stainless steel toilets, since the minimum price is $ 300, sometimes even more.
This lot arouses curiosity in large part because I have never met people who prefer a prison toilet to a regular one. However, I think they could be useful for camping and other businesses. In my opinion, these suggestions should be avoided if you're just looking for a regular toilet. It doesn't cost money or hassle.
9. Soap
If you're really concerned about how good you smell, you definitely shouldn't be looking for soap on eBay. To be honest, just spend a couple of minutes driving to the nearest supermarket and I assure you, you will spend less than on eBay. However, that hasn't stopped some individuals from setting up a soap shop on this online marketplace.
The soap I'm referring to was listed on eBay with a bit chewed off. Completely incomprehensible, but the soap actually sold for about 0.06 cents. It is clear that you would not regret even more money for buying soap in the supermarket, but this particular soap was gnawed. Come on! If this is something you want to have in your collection, it's best to give up this desire and let the post disappear without a trace.
8. Bigfoot on toast
Of course, Bigfoot hunting is a familiar topic that comes up again and again today. People are ready to go to any lengths to prove that they have seen Bigfoot. So, on eBay you could find ads for the sale of toasts with the image of Bigfoot. Any skeptic will give the most obvious explanation that most likely a special toaster was used to print certain pictures on the bread.
As you might expect, these listings are not as rare as you might think, although the prices of these items suggest otherwise. The item I'm referring to was listed on eBay for 0.01 cents and was finally sold for $33.35. There are many things I can't explain these days. If you're so desperate to spend $40 or so on burnt toast, it might be time to rethink your priorities.
7. Graphing Calculator
I remember how in high school the guys had huge graphing calculators. I am, of course, aware of their definite usefulness in various branches of mathematics. No wonder they are listed for sale on eBay. Perhaps those guys who wore them in their school years do not know what to do with them now, because they realized that mathematics is useless in everyday working life.
V Lately eBay has half price graphing calculators from retail calculators. This indicates not only that they are stale, but the demand for them ranges from " small" before " no».
6. Britney Spears hair
eBay has collected some of the strangest items in its history, one of which is Britney Spears' hair. This is not an artificial wig, but the real hair of the star, which she shaved off in one of the salons. Undoubtedly, this salon was responsible for the cut hair and, instead of disposing of it, put it up for auction in the hope of getting easy money.
Unfortunately, due to existing eBay policy, the auction was quickly closed because it was in violation of the rules. The auction was reopened in 2007 and the hair sold for $1,000,000. All in all, fame has its ups and downs, and stars are aware of certain consequences.
5. Hollywood Sign
Under the advertisement for the sale of the original Hollywood sign, it was indicated that someone has the opportunity not only to buy it, but also pay a decent amount for it. The Hollywood Sign was created in 1923. It was put up for auction to fund other projects. Not surprisingly, the original $300,000 Hollywood sign, exhibited in 2005, sold for a reasonable $450,000.
If the real owner had to finish some big project, I think by making this sale, he was able to do it without difficulty. Such things are not extraordinary, such as aircraft or buildings, which were also sold on eBay, but they also have buyers who have enough funds to buy them. But I would never buy something this size just to display it in my yard.
4. New Zealand
I was never told that it was possible to auction a piece of property or even land on eBay. True, there is no guarantee that it can be sold there. So, someone tried to sell New Zealand on eBay for 0.01 cents, but like Britney Spears' hair, eBay decided it was against their policy and closed the auction.
In 2008 New Zealand sold for over $3,000 at auction, but I don't think eBAy would have allowed whole countries to be sold. If it were legal, everyone could hit the jackpot on the sale of a city or country. I can't deny that this sale ad is a lot of fun. If I had the opportunity, I would do the same thing.
3. Presidential toilet paper
Whether you're a Hillary Clinton or Donald Trump fan, there's toilet paper for everyone. It feels like the people behind this are just having fun printing images of presidential candidates on toilet paper. To be honest, I think this is a brilliant idea. I can't think of better way show your attitude towards a certain candidate.
If you're looking for toilet paper with more than just real candidates, then Barack Obama's toilet paper will be to your liking, although it's not as popular as the aforementioned ones. The price of such toilet paper varies from $2 to $6. If you're planning to stock up on toilet paper for the winter, it's worth checking out eBay.
When you're with friends, have you ever thought it would be nice to have a stink spray on you? Thanks to eBay and being able to post here unusual goods, you can buy a portable stink spray for yourself and your friends. This purchase can be the best in a friendly company or if you have nothing to do at home.
Imagine someone upsets you at work or at home, you quickly pull out a reliable stink spray and create a stench so bad you can't stand it yourself. I'm not making excuses for those who go into other people's houses and make an unbearable stench there, however, given that such a product exists, people are already making fun of each other with this spray.
1 Canned Unicorn Meat
If unicorn meat exists, why buy old regular meat? Clearly, eBay is once again no stranger to strange goods, including inedible items that may not be edible in any form. Not only eBAy sells these products, but Amazon too. Before you go to buy this canned food, read the description and you will see that this meat is not to be eaten.
On the other hand, you can find funny wording in the description, for example: “ No cheating - real unicorn meat! Great source of glitter!
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