Usually, when an entrepreneur starts a new business, it seems to him that he has foreseen everything, and everything should be according to plan. But in most cases, after some time, he notices the following signs of failure:
- Non-compliance of planned costs actual
- Planned discrepancy time actually spent
- Planned discrepancy result received
These are very general phrases, but they apply to absolutely any business in any industry. And the sooner you, as a businessman, begin to notice such signs, the sooner you can fix something.
In all three signs of failure, we see a discrepancy between the facts and the plans. Let's talk about planning mistakes.
Fundamental Planning Mistakes
Nobel laureate, psychologist Daniel Kahneman outlined 3 fundamental planning mistakes. All of them are interconnected, but when considered from different angles they give more understanding.
1. Limitation of the "inside view"
Very often, at the start of a business, the experience of others who have already done something similar is not taken into account. The entrepreneur thinks that he has such a mega-idea that simply cannot but “take off”. And then they are very disappointed if the business does not go. The problem is that only the “inside view” was used. Very few people turn to someone else's experience, especially unsuccessful. And an “outside view” is useful for any idea.
2. Idealization of the situation
Businessmen sometimes start a business by building a prototype. They start making a product, try to sell something, create a website. At first, everything seems very easy. And then they easily extrapolate the initial pool of work into the future. But they do not take into account the mass of problematic situations that will be encountered at the beginning of serious work. Examples of such situations are given below.
3. Irrational persistence
The psychological trap that a businessman or investor falls into after a while is that time, money and effort have already been invested in the business. And often, instead of rethinking the plans, a regular infusion of money begins, plans for the completion of the project are constantly postponed, but the result cannot be achieved. As a result, either losses are fixed, or the project is sold for next to nothing.
Typical Situations That Kill Business Plans
There are many problems that can prevent you from implementing your plans on time and within the planned budget. Let's name some of them.
- The enthusiasm of partners, which is at the start, may fade away. And this is one of the main engines of a startup.
- Some partners or key employees may leave, and some may stay Negative consequences up to the theft of ideas and even solutions.
- Some partners or employees will not be as qualified as expected.
- Finding and training qualified personnel often takes more time than planned.
- The equipment (server, program, machines) may not be able to cope with the expected load, and you will have to resort to more expensive solutions.
- Consumers may feel that a service or product does not meet their quality requirements or is too expensive.
- Even the most popular product requires serious promotion costs, especially if the product is new. Without experience in marketing, it is impossible to plan a budget for promotion.
- Lease agreements are unreliable. The owner can terminate the contract or raise the price dramatically.
- The economic situation is constantly changing and can create both positive and negative influences.
- The inability to sell, maintain a client base, and work for repeated requests can ruin sales.
- Trying to compete only with a low price, at which there will be no profit, leads to financial problems.
- Misunderstanding the Basics financial accounting, accounting gives negative consequences for the project.
- Sooner or later, a businessman will not have enough time for anything. Physical exhaustion is not good for business.
- In the personal life of the founders, events often occur that can interfere with the business.
- An unstable economic situation, changing laws, exchange rate volatility, a difficult international situation can become unexpected obstacles.
- To make planning more realistic, take into account the worst-case scenario. Plan for worst-case scenarios.
- Make the most of your time detailed study of the idea. In IT technologies, it is often necessary to rewrite the solution several times during the start of a project just because they did not take the time to prepare and did it “as quickly as possible”.
- Don't act alone. Most great companies only succeed when the team works. Partnership gives the effect of synergy, support. A partner in business is also a view from his experience.
- Make the most of it agreements with partners. Write down all the situations, and be sure - ways to get out of the partnership. This is also part of the negative scenario, but you need to be aware of it and understand how to proceed.
- Very important at the start involvement of specialists. The model of behavior “now I will find someone cheaper, and then a professional” does not work. It is at the start that the presence of specialists is especially important, otherwise it is impossible to create a competitive advantage.
- Whether you want it or not, need to figure out the numbers. An entrepreneur who does not know the basics of taxation, accounting and finance loses a lot to someone who knows. At least look like courses, otherwise you may not be able to cope with the business.
- Price competition is unproductive. If your main advantage is a low price, then the business plan should show where the profit will come from. As a rule, working at low prices leads to bankruptcy. And it's not easy to achieve high speeds.
- You must have special offer. You must clearly understand how your product differs from others. If you decide that people will buy from you because you have a beautiful office and a kind smile, this can be a serious mistake. Does the consumer need it?
- Be flexible. New business can bring so many surprises that everything will have to be changed, right down to the original strategy. The inability to "rebuild" in time can lead to the fact that the business will not go.
- Don't take the business "like a baby". Often you need to make a cardinal decision - to close or sell a business. Foresee this scenario in advance, so that irrational persistence does not bring you to a heart attack.
- Do strategically important things. Don't take on all the tasks. You need to be able to delegate those tasks that do not require qualifications, like yours. You can’t turn yourself into a “driven horse”, otherwise you won’t have time to do anything.
- Find time for rest and exercise. Only a healthy, well-rested person is capable of achieving great goals. And many solutions come during the morning run, when the brain is freed from oppressive problems.
- Contact the experts. If you feel that you lack knowledge in some area, then talk to a specialist. A business astrologer or psychologist will also be useful, who will suggest options for getting out of a difficult situation. After all, many successful businessmen started a business on the advice of astrologers at the right time and in the right direction, and everything worked out.
If business is not going...
Often, when people are faced with a difficult task, they give up too quickly. Especially if the task is new, and there are no specific steps to solve it. In this case, it is necessary to invest a lot of time and energy in experimenting with solutions. Creative problem solving requires extensive study of the problem as well as time to nurture creative ideas.
Business Leader Strategies:
imagination - at the opening of the first Disneyland, one of the organizers said: "What a pity that Walt does not see this." In response, the expression followed: "Disneyland was built precisely because Walt saw how it would be";
investments - Ray Kroc acquired McDonalds from the McDonald brothers and made this restaurant an international franchise;
improvement - when Kawashima took over the management of Honda, the company was on the verge of bankruptcy. But Kawashima said, “As long as I am the head of the company, we will not surrender to anyone. The Kawashima team made 113 changes, but they managed to survive the crisis”;
incubation is a method of solving complex problems through teamwork and focus groups. For example, the 12 Steps to Recovery from Alcohol Addiction program was invented through gatherings of like-minded people.
In a company, various people:
generate ideas. The marketing department generates ideas for bringing new products to market. Polaroid: "Why can't I see the stasis photo after it's been taken?";
develop a concept. iPhone and iPad were not created immediately. During the development of the concept, dozens, perhaps even hundreds of prototypes were tested before the final version was accepted. The development of the concept is created by the joint efforts of the departments of marketing and R
optimize. Optimization financial aspects production, selection of optimal suppliers to maximize profits from the product. When completing Dell laptops, components are purchased from hundreds of different manufacturers in order to assemble laptops that are optimal in terms of quality and value;
implement. Once a product is developed, it must be marketed. Operational and tactical tasks are performed by employees from the logistics and sales departments.
The leader must know the preferred style of work of his employees. Who is a particular employee: an idea generator, a concept developer, an optimizer or a person who implements the idea?
Long Term Strategies for Creative Thinking:
give yourself time to rest. No wonder they say that the morning is wiser than the evening;
discuss your ideas with other people. However, do it in your free time, do not distract colleagues from work for the sake of discussions;
ask people for advice on solving your problems. For development creative ideas, there is little substitute for good brainstorming;
find a place where you can think without outside interference;
read a lot of books on different topics, it is useful for the creative potential of the individual;
protect yourself from limited people. You should not communicate with people who cut all your ideas in the bud and do not see beyond their own noses.
Evgeny Smirnov
#
Interesting
Business not going?
Stubborn statistics: 90% of businesses fail in the first year. What is the reason and what to do if your business is not going?
Article navigation
- Signs of a failed business
- Causes of stagnation in business
- Wrong approach to business
- Low quality or lack of internal business analysis
- Low quality financial management
- Low qualification of the head of the enterprise
- Lack of Ownership Control
- Weak marketing campaign
- Wrong staff motivation
- Bad customer service
- Use only simple sales schemes
- Pathological striving for perfection
- Self-doubt
- Waiver of Internet Benefits
- Endless dumping
- Exposure to human laziness
- How to improve the health of your business
- How to close a losing business
- Business sale
- conclusions
It often happens that a case that previously brought good income becomes profitable. It is no secret that many entrepreneurs face this problem immediately after opening a new business. To make your entrepreneurial work profitable, you need to figure out what is going wrong and how to fix it.
Signs of a failed business
The very first warning signal is a sharp decline in sales. As you know, money should make money, but when business does not go, it becomes impossible. Only a dynamic, developing business can bring profit. If the income received does not correspond to the business plan, then you should think about the situation and analyze it.
Many associate the stagnation in their business with rising prices for factors of production, as a result of which it is necessary to increase the cost of the manufactured product and it does not sell well. Of course, the price affects the volume of sales, but if you try, you can find ways to reduce costs and make your product competitive.
Upgrade business
Practice shows that stagnation in business is not connected with the price, but with the lack of a sufficient number of consumers. Any business ceases to generate income when there is no one to sell goods or services to. To acquire new customers, you need to be able to work with ideas. After all, the basis of any market is a plan. It is introduced into the consciousness of a certain part of people who eventually become consumers of services or goods and form a market.
Therefore, if the business is collapsing, first of all, you should pay attention to the popularity of your idea among target audience. Problems can be identified using surveys or simply observing the behavior of potential customers. It is also worth carefully studying the experience of competitors. Using their example, it will be easy to determine own shortcomings, find the cause of unexpected losses or loss of customers.
Causes of stagnation in business
There can be many reasons why there is a recession in business. Among them, one can find both quite objective and the most banal ones, for example, laziness. It should be understood that there are no trifles in business. Everything is important - the organization, the structure of the company, the management of affairs and the team. In order for a business to work, it must be properly formed by analyzing the causes of stagnation.
Wrong approach to business
Any entrepreneur, starting his own business, must see and plan his actions several steps ahead. It often happens that a person, having opened a company, hires himself, as it were, and does only what is required for this moment. With such behavior, he cannot be called the owner of the business: he is simply an employee. To succeed, you need to understand that you should always work not in business, but on business. It is also important to realize why the business was created and act in accordance with its purpose.
Many business projects collapse due to insufficient funding, as investors cannot be found. It can be quite difficult for an entrepreneur to convince someone that his idea will pay off.
Poor quality or lack of internal business intelligence
Business analysis is essential for assessing and planning changes in an operating company. It helps to understand the state of affairs, facilitates interaction between participants production processes and contributes to their standardization. Therefore, it is very important to find a good specialist who has system knowledge and the necessary business analysis techniques, especially when things are not going well in business.
If the company is not making a profit, it may be necessary to refocus on long-term cooperation or the provision of an extended package of services. You should also analyze the state of your client base, to determine who else could enter it. You don’t have to wait for clients to come, but you have to look for them yourself, but don’t forget about those who have already used the company’s services.
Poor quality of financial management
Small and medium-sized business owners tend to operate only on the numbers from the traffic report Money. But the whole truth about financial condition A business can be identified by having three forms of financial records – a balance sheet, a cash flow statement, and an income statement. With the help of the balance sheet, you can find out the answer to the questions, where is the profit and how efficiently the money invested in the business works; thanks to the income statement - how much money is earned and how effective the business is; A cash flow statement helps you understand how much money has been received, how much has been spent, and how much is left in reserve.
Proper management of financial flows is the cornerstone of building any business. It is unlikely to be successful if its owner does not have good knowledge in marketing and management.
Low qualification of the head of the enterprise
If the business owner is not running it, then someone else is doing it, or no one is doing it. Both the first and second options are bad for business. At the same time, there is no need to blame your failure on various external factors- Complicated legislation, economic downturn, expensive loans. The reasons why the business is not going should be sought, first of all, in oneself. After all, under the same external circumstances, some companies for some reason take off sharply, while others barely make ends meet. The business owner must be well versed in all work processes, understand his financial situation and have a development strategy.
Lack of Ownership Control
The first thing to do is to identify among the employees those who do not bring any benefit to the cause and those who really work. There is such a procedure as the timing of working hours. Of course, it is not worth doing this for the manager himself, it is better to involve a qualified specialist from the outside.
As a rule, the results of timekeeping show that 90% of employees are doing something completely different from what they are paid for. Such people are found among accountants, techies and other professionals who do not directly affect the increase in the company's profits, but at the same time eat up its lion's share.
Weak marketing campaign
It is no secret that the product or service produced needs maximum publicity. This can be done by distributing leaflets to the target audience, advertising on television, radio, specialized exhibitions, on the Internet, etc. The main thing is to quickly respond to the current situation and carefully analyze your activities.
Wrong staff motivation
Each employee of the company must understand that the results of his activities depend on the achievements of the entire company. In addition, he must see that the level of his income depends on how effectively he performs his duties. Motivation should be built in such a way that each team member is interested in increasing the company's profits.
Bad customer service
Clients are divided into existing and potential. Often, a company tries to attract new customers through advertising, which can become a significant problem in doing business. After all, using the right strategy, it is much easier to sell something to a person who has already taken advantage of an existing offer. At the same time, maximum efforts should be made to turn each potential buyer into an existing one.
You can earn much more on existing customers than on potential ones.
Use only simple sales schemes
Complex, multi-stage sales schemes provide a much more effective result than simple ones. For example, if the product is specific, then you can offer the client free training on how to use it, and this stage will be one of the elements of the sales system.
Pathological striving for perfection
The desire to do everything perfectly is a problem that poses a much stronger threat than it might seem at first glance. If a person decides that he should start any process only after bringing it to the ideal, he risks never starting it.
Self-doubt
If an entrepreneur is guided by the principle: “I am sure that this will not work,” then his business is unlikely to become successful. To know the result, you need to try to do something. The more trials, the higher the chances of success.
Waiver of Internet Benefits
Every, even a small company should have its own website. As you know, the Internet is a fairly powerful sales tool. If an entrepreneur does not use it, he loses great opportunities.
Endless dumping
If an entrepreneur tries to win by constantly reducing the cost of his product, then he only creates for himself unnecessary problems. If we carefully analyze the technology effective sales, then you can understand that it is not so difficult to implement expensive, and in certain situations even easier than cheap. The main thing is to find the right tactics.
Exposure to human laziness
Becoming an entrepreneur, you must completely forget about laziness. Business is not able to develop on its own, it requires constant work. Even if a businessman is satisfied with the current state of affairs, there will certainly come a time when it will be necessary to take his business to a new level. Therefore, you must always be ready to “turn mountains” for the sake of the future result.
How to improve the health of your business
For many people, optimizing their own business is something very difficult and expensive. But there are a large number of ways to resuscitate a business without investing large amounts of money.
Here is a list of the most effective ones:
- assortment analysis. You should remove goods that are sold poorly, and add more popular ones with a higher margin;
- change of suppliers. You can always find those who sell cheaper or offer good discounts;
- revision of the tax regime. If it is chosen incorrectly, you can go broke on taxes;
- organizing accounting. With accounting, everything must be very strict. If it is not managed correctly, it is impossible to adequately assess where the money goes;
- personnel change. If most of the clients fall off at the stage of communication with the seller or manager, then they do not work well and they should be fired, hiring more professional specialists instead;
- site optimization. There are many small things that can directly affect sales. This inconvenient menu, the abundance of pop-ups and widgets, even the lack of a phone number and address can turn some customers off.
Such simple ways help improve the business and stop losses, and the entrepreneur will get time to analyze the situation. In a losing business, even small successes give enthusiasm, so new ideas can come to his head that can eventually become saving.
What not to do:
- take out more loans. When borrowing money from a bank, you need to know exactly how to repay the loan. You should not count on profit in a loss-making business;
- let the situation take its course. Of course, things will never get better. It will take a lot of effort to pull it out;
- sell personal property. As a result of such actions, you can lose everything - business, apartment, family;
- dumping. Reducing the cost of your product in a crisis is the fastest way to completely ruin a business. If an entrepreneur thinks that by lowering the price, he will be able to go on sales volumes, then he is deeply mistaken. In fact, there is a risk of being left without working capital in a week or two. Dumping is good only when there is money and it is necessary to drop the market;
- borrow. The situation is the same as with a bank loan. Sooner or later, any loan will have to be repaid. the only possible situation- help from relatives who are able to understand that the business is not going well and lend money on the condition “you will give it back when you can”.
It is not worth raising additional funds for resuscitation of a business if there is no certainty that the investment will be justified.
There is an exit!
How to close a losing business
Many entrepreneurs prefer to close a loss-making company and want to know how to do it with minimal risk. The most common and effective way getting rid of a non-profitable business is liquidation, which, with a competent lawyer, is carried out quite quickly and without complications.
How to understand that it is time to close the business:
- tried all the ways to improve it, but nothing helped;
- there is no dynamics. Business growth is the main criterion for success, even if the profit is 5% per year. Otherwise it is better to close;
- passed the point of no return. Each businessman before opening a business decides in which case he will close. If such a case has come - it's time to stop the activity;
- nothing to pay taxes. If there is not enough money even to pay taxes, it's time to think about closing;
- accumulated a lot of bad debts. Debt obligations to creditors and suppliers, unpaid office rent - if this has reached a critical point, there is no point in continuing the business;
- nothing to pay salaries to employees. In this case, it can even reach criminal liability if the staff complains where they should;
- lost interest in the matter. In such a situation, there is no desire to revive anything.
There are two options for closing a business - liquidation and bankruptcy. For individual entrepreneurs, liquidation is the best way. Bankruptcy for an individual entrepreneur is a stigma for a long time: it will not be possible to do business for 3 years, take loans, and you can still lose your property.
In case of bankruptcy of a legal entity, the founders risk much less, since they are not liable with personal property to creditors. This, of course, does not mean that the company should be declared bankrupt at the first opportunity. It makes sense to take such a step if there are a lot of debts and there is no way to pay them off. In the event that there is a chance to close obligations, it is better to resort to simple liquidation. If there are no debts at all, you can leave the LLC in the register and submit zero declarations. In this case, the state will not have to pay anything, but when the business owner wants to return to operation, he will already have a ready-made company.
Individual entrepreneurs pay taxes regardless of whether they have a profit or not. It is completely unprofitable for them to leave the case "just in case", since they will have to give up to 30 thousand rubles to the state annually. Moreover, it is not at all difficult to open a new IP.
Business sale
Officially and in its entirety, only an LLC can be sold. Legal implementation of IP is impossible. You can only sell material values individual entrepreneur, its trademark (provided it is registered). If someone dares to buy an IP project, he will have to redo everything: registration of documents, cash register, contracts with suppliers, regulatory authorities.
A legal entity has the option to sell its company along with its assets, name and even employees. In the event that the director remains the same, there is not even a need to renegotiate contracts with counterparties.
Business can be sold through portals free ads, for example, "Avito", or by announcing the sale in in social networks. But at the same time, it should be borne in mind that there are hardly many who want to acquire a loss-making business. A sale can be successful if the following conditions are met:
- no serious debts. When we are talking about LLC, the new owner acquires not only the business, but also its debts. If the debt load is large, there is too little chance of selling such a business;
- the presence of even the slightest prospect for the success of the business after the sale. For example, the old owner does not have the opportunity to increase working capital, since all his reserves are exhausted, but the new owner has money, so he can try his luck and take the company to the next stage of development;
- the new owner has more experience in doing business, so he sees all the mistakes made and knows how to fix them in order to make a good profit.
conclusions
If the business is not going well, the first thing to do is to reconsider the idea and strategy for doing it. You need to understand the reason why the business idea did not work, and you also need to be able to make the right decisions by following three simple rules:
- take full responsibility for the business, employees, customers. Think not about how much to put in your pocket, but how to make the company develop, employees are satisfied with the working conditions, and customers with the product;
- draw up basic reports every month: cash flow, profit and loss, balance sheet;
- plan the work of the company. By compiling a plan for sales and expenses, the entrepreneur has the ability to control current situation while setting realistic goals. average rating: 5,00
Of course, you know the situation when you invest and invest in advertising, renting premises, rearranging equipment in the store, and sales did not grow, and do not grow. You good product(or service), adequate prices, but customers do not understand this and prefer a cheaper and lower quality product. Where's the justice?
No sales, which means no profit, and your business may soon turn into a hobby that you do at your own expense. What to do? To improve something, you first need to find out what exactly and what problems exist in your business.
Another important problem of small and medium-sized businesses is when network company, with its multi-million dollar advertising and marketing budget, and starts offering products and services at a lower price. Such companies have huge discounts on bulk purchases, they can afford to hire the best specialists in all areas. Your business is like a drop in the ocean for them, and they can even afford to work for a very long time at zero or even in the red, waiting for local firms like you to fail and leave the market.
How to counter network godzillas? What will keep you afloat?
There is only one answer here - a well-built sales and marketing system will not only allow you to survive in the market, but also ensure good sales growth for your company.
In this case, there is a very apt saying: Opportunities to receive big income- the whole ocean. The problem is that most people approach this ocean with a teaspoon.
Most small businesses don't pay attention to marketing at all. This is the biggest mistake that is made.
So that you know what is preventing your business from growing, here are 10 key problems inherent in any business, solving which, you will get an amazing result!
1. Businessmen don't know their numbers.
Check yourself - do you know what revenue and profit you have for the past month? How much did you keep for yourself, and how much did you put back into the business? Believe me, these are not the numbers that affect the increase in sales! The vast majority of entrepreneurs have no idea how much each client costs them, how much they earn on each client, on each product, on each group of goods. And what material result does each advertising company bring? There are no reports, no systems to track the effectiveness of advertising. As a result, huge funds are thrown away on unnecessary advertising.
Without knowing the numbers, it is very difficult to make decisions. As a result, the decision is not made on the basis of how much advertising has earned, but simply "how much we have earned in total." But this is completely wrong! Knowing the numbers, how much profit this or that advertisement has brought, you can decide which advertisement to invest in next time.
2. Trying to compete based on price.
This is another problem for small and medium-sized businesses - an attempt to compete on the basis of price. What does an entrepreneur do when he sees a similar product from competitors? That's right, he lowers the price of his product and thereby spoils the market for himself and his competitors. Endless dumping does not lead to anything good.
Few people understand that sometimes selling more is easier, and if you use two or three step sales, it turns out to be even better.
Selling expensive is much easier and more profitable. Let there be fewer customers, but there will be fewer problems, costs will be reduced, as a result there will be more money. Build your sales in such a way that customers appreciate you not for low price but valued for the value you give them.
3. Lack of work with the existing customer base, with a constant desire to increase it.
This problem lies in the fact that the entrepreneur already has a decent base - 500-1000-1500 customers, but he does not know what to do with it. A client came, bought something, he was entered into the database and he left. Everything, on this contact with the client ends.
What to do next? The base actually does not bring money, but, as you know, its own customer base is actually a “golden asset” for any business. It has been proven that selling to an existing customer is 5-7 times cheaper than acquiring a new one! Everyone wants to sell to new clients, but few work with old ones, although with the right approach they can earn many times more.
4. The system for converting potential customers into real customers is like a leaky bucket.
The essence of the problem is that no one really deals with the clients who applied - the client came, looked and left, the money was lost. If you focus on closing every customer who comes or calls to buy, you will immediately get extra money for your business!
Remember, if a client made an effort and called you or came, he is actually ready to make a purchase, you just need to push him to do it with the right actions.
5. The entrepreneur's lack of desire to change anything in his business.
It is human nature to be lazy. Few people are ready to “move mountains” today in order to get results only tomorrow. Everyone wants results now and immediately! And strategies to increase sales work gradually and not immediately. Therefore, many are limited to the status quo and available income. People just wallow in the swamp of their business and do not understand how to take the business to the next level.
6. Many businessmen, instead of working "on" their business, work "in" their business.
Entrepreneurs are spinning like a squirrel in a wheel and the more they spin, the more clients come to them, the volume of work is growing, it requires more and more extra time, and there are only 24 hours in a day. The result is a vicious circle.
It turns out that a person simply hired himself to work, but he believes that he has a “business”.
You need to understand that business for the sake of business is the wrong approach. Business must be done to achieve your goals!
The problem can be solved by building new management systems and “distance” from the business of its owner.
7. Selling "on the forehead" has practically ceased to work.
Everyone starts by trying to sell directly, but now this method no longer works. If you use only this method in your business, alas, you are doomed. Real sales are where the two-step sales system is used. For example, you can not just sell, but first train customers, then next time they will come to you and buy.
8. Your site does not sell.
This problem is especially relevant for small businesses. The entrepreneur either does not have his own website, or this website formally exists, but in fact it does not contribute to sales. A website is a fairly powerful resource for business in our time. Having a good "selling" site can attract enough customers, even in a small town.
By the way, in the West they already say that if you are not on the Internet, then you are not in business either!
9. Perfectionism.
This problem lies in the fact that you are trying to make all the processes ideal at first, and then just start them, and then everything will be fine. Making ideal can be done endlessly and you will never start the process. You need to make some kind of prototype and run it, and then you can improve it. Remember how software products are released - at first a beta version, after that they already begin to release new and new versions, finalizing the shortcomings, while simultaneously carrying out the sales process.
10. "I know it won't work for me."
There are entrepreneurs who are initially sure of the ineffectiveness of a particular strategy. Often, they didn't even try to do something. They just think so. In fact, everything works, you just need to take and do, take and do. The effect depends on the number of attempts.
For those who do not want to test new strategies, there is only one answer - if you want to get like everyone else, do like everyone else! If you want to be like others, do it differently!
So, now you know what is preventing your business from growing. The point is small - to implement strategies to increase sales and solve problems, one by one, systematically and persistently.
After the Internet appeared in almost every home, many people began to use it as a source of income and become entrepreneurs.
Thanks to world wide web, you can start from scratch trading, providing services, and much more that is actively used in our time.
Creating a business is not as difficult as making it work and bring profit to its owner, because not everyone can achieve success, if only because they do not have a sufficient level of information. ?
Business and profit
Anything can be an explanation for this phenomenon, let's look at the most common reasons:
one . Many people are so tolerant and accustomed to treating other people with respect that they sacrifice their own prospects.
Never forget that you are collaborating with people, you are promoting own business, and using someone else's services, you should get the proper result.
I am well aware that there are various situations in which it is simply impossible to resolve cases quickly, and the people you work with cite personal problems.
Everyone who belongs to your business should be a responsible person, and if he simply cannot cope with his work, you should not feel sorry for him, but it is better to refuse cooperation and not sacrifice the development of your business.
2. The second reason, which is also quite common, is the psychological preparation of the entrepreneur himself. Entering into business and finance, you need to be prepared for various situations, “falls” and “ups”.
If you can’t mentally overcome difficulties or decide at the first profit that you can “slow down”, you are unlikely to succeed.
Promising businessmen they constantly calculate their own actions and psychologically prepare for various conditions in order to take the right actions to solve a difficult situation.
3 . The last reason, which again is very common, is influencing the wrong audience. For example, if you are promoting a banner network, it makes no sense to use blogs about earning money for beginners, because. visitors to such projects do not have their own website and cannot become your clients.
Identification of the target audience is a very important action that you should take seriously, calculating all the subtleties.
Loading...