This page comes with a special online constructor A. Logo Designer is a program for creating a logo online in Russian, which works through a browser. The user does not need to first download the program for creating logos and install it on the computer, the advantage of the web service is that it is available anytime and anywhere, on any device connected to the Internet.
The proposed free logo maker software is designed to be quick and easy with your own hands. Logo development in the program consists in choosing a design from ready-made templates, editing it and adding text inscriptions.
The online logo generator is designed for users of different levels, maximum simplicity is designed to make it easier for beginners to create a logo on their own for personal purposes, experienced users and designers will receive a convenient tool for their professional activity. Information for those who are interested in making money on the Internet - How to make money on logos.
Let's see how the logo maker works and how to make a beautiful logo with it.
How to create a logo in an online designer
1 The first step is to indicate who we are
In the "Name" field, you should write the name of the company, website address, your name, line of business or what you would like to see on the logo.
If the logo should have a slogan, click on the "+Add slogan" link. An additional line will open where you can specify a slogan or any desired text that will be placed on the second line on the logo, for example, you can write a phone number or contact address.
Now it remains to select the type of activity so that the logo creation program makes the appropriate selection of suitable icons for the logo, and click "NEXT".
2 The second step is the choice of design
The next step in creating a logo is to choose the right one. appearance from a large number of options and click "NEXT". The service contains an impressive database of logos on various topics, made by professional designers. Based on the specified text and the selected design, the logo generator will compose the original logo image.
3 Third step - edit the original logo
It's time to edit the created logo. To do this, click on the "Edit logo" button. Here you can choose the location of the picture, the name and slogan on the logo, if necessary, you can change the picture, change the fill color of the picture, the font color and add a shadow. For those who are interested in creating a logo, the program in Russian allows you to create a logo using the Cyrillic alphabet. After all the necessary manipulations with editing the logo layout, you need to continue by clicking on the "NEXT" button.
4 Fourth step - save the layout
If everything suits you and the logo turned out the way you imagined it, click the "SAVE" button, after which you will be asked to create an account in the service so that you can download, create and edit logos from your account. In an already created account, you can at any time create a logo for other purposes or change an already made logo.
After a simple registration in the logo creation service, it will be possible to download the created logo. The online logo software generates 6 color variations of the original layout. The resulting online logo constructor allows you to download for free in png format of small size, as well as purchase high-resolution sources for payment, while the program for the logo itself is provided free of charge to everyone.
There are others free programs for creating logos, including programs for logos in Russian, but the service posted on this page is rightfully considered one of the best, with a large collection of beautiful multi-themed templates developed by professional designers.
What do you think is the most important thing in a company? Idea? Product? Employees? Maybe yes.
But as practice shows, at the start of the company they often think about how they will look. In particular, this applies to the face of the company, that is, the logo.
On the other hand, there are entrepreneurs who, on the contrary, consider the logo not important element and successfully live with the “face” of Quasimoda. Both camps have the right to life.
But one cannot cancel the fact that it is better to be beautiful and memorable than ordinary and inconspicuous.
Therefore, if you are thinking about how to make a logo, and the designer does not have the finances and time to order it, then you can use the logo designer, which will greatly facilitate all the work.
Not all at once
If I had jumped straight to the logo generator review, it would have been a flop. Since even having such a program at hand, it is necessary not only to be able to “poke the buttons” and get the logo you like.
But also to make sure that it performs two main functions: it identifies your company and likes your target audience.
Identifies
What is the identification here? The fact is that “logo” is a very old Greek word that refers to a graphic sign used by companies to increase their recognition.
You can read more about what a logo is and how the word came about on Wikipedia. There will be no water here.
And if most entrepreneurs associate it with just an icon, then in fact the logo should show in the icon not only the name of the company and what you are doing now, but also the history of the creation of your company.
But this is very ideal, and most likely you will not be able to implement it the first time. Although I want to believe it.
Like
Also, so that you understand how important the second point is (liked by the target audience), I will tell you one story.
And even if I read these supposedly simple wishes for the logo for the first time, I still would not understand how to fit these 7 points into one small picture.
Therefore, to simplify your process, here are the most important preparatory questions for you before creating and releasing your creation to the world:
- Analyze your business:
- What is the history of your company or the path to its creation?
- What are your company?
- What are the values of your company?
- Analyze your:
- Who are they?
- What logos do they prefer?
- What does your logo need to convey to them?
- Who are they?
- How are you different from them?
- Understand your personal preferences:
- What logos do you like and why?
- What feelings do they evoke in you?
Most likely, I completely confused you with my advice on how to make a logo yourself, and now it all seems insanely complicated. But I suggest you do not panic and do this:
- read again my simple instructions for creating a logo;
- study competitors and your target audience;
- think about the whole concept;
- and only then think about what program to make a logo in, and start testing them to see what they offer.
WE ARE ALREADY MORE THAN 29,000 people.
TURN ON
5 constructors
Looking ahead, I’ll say that, by and large, all logo designers are the same.
That is, you enter the service, drive in the name of your company, / / , choose a visual solution and ... look at the results that the constructor gave you.
After that, download. Free designer or paid - it already depends on what you need (only the logo or the entire corporate identity).
All of them position themselves as a service where you can create a logo in just 2 minutes, 5 clicks, 3 taps, and so on.
It is so indeed. If you do it thoughtlessly. But now you are not like that. You need an emblem that will go through fire, water and copper pipes with you.
1. Turbologo
TurbologoI liked this service because they have a huge library of ready-made icons and fonts.
In addition, if you have decided on the final logo, then by purchasing the “All Inclusive” package, you can get an almost ready-made corporate identity.
It will cost 3000 rubles, but believe my experience, even the cheapest designer will not give you the amount that you get for this money.
2.Logaster
Logaster I can say with confidence that this service is one of the simplest I have seen. And the logo can be done in just 4 steps.
The best part is that you can not only view the logo you like for free, but also download it, unlike most other logo makers.
True, in a small resolution, for example, for inserting on a website or designing social networks, but this is quite enough to evaluate it in action.
3. Logotype Maker
Logotype Maker By and large, the service is very similar to the one I described before. You also need to select: text (company name) and its subject (field of activity).
And after that, choose from the ready-made options and start editing the selected one.
4. Logotizer
Logotizer This service focuses on logos of the “minimalism” style. And you have two options: choose a ready-made template, or create it yourself, since the service has a special graphic designer for this.
But the second option, you know, is very amateurish, so I personally prefer the ready-made option, which looks quite attractive there.
5. Online logo maker
Onlinelogomaker I really liked this designer for its simplicity and ease of use. That is, you can create your logo online, using the reported image or choosing from the library.
In addition, it has no restrictions on the number of downloads of ready-made logos. The only thing you will need to pay for is a premium membership, thanks to which you can create and edit an unlimited number of logos for a month.
TO THE BATH DESIGNERS
As a marketer, I am against constructors, even taking into account the fact that I wrote this article. For me, template solutions are initially temporary.
Still, although the designer creates something unique, there is still a chance that you will find a similar option on the Internet. And God forbid, it will be your new competitor.
Therefore, just in case, I will advise you a site where you can order the development of a logo with the help of a freelance designer.
It is called Kwork, and its trick is that all the work in it is measured in multiples of 500 rubles.
That is, to create a logo - 500 rubles. But the result will naturally be more correct and of high quality, in terms of professionalism.
But do not forget about the dangers. There is a suspicion that these freelancers take fonts and icons on the same designers.
In addition, not all designers are talented guys, someone creates such creations that make you want to fall and scream: “KA-RA-UUUUL”. Well, you already know the rest of the aspects of working with freelancers (although the service decides half of them for you).
Therefore, we have developed the following technology. Since I already mentioned that the average cost of developing a logo is 500 rubles.
Moreover, most often in 3 versions, then we take 2,500 r, and make an order from 5 different performers in a style that differs from each other.
As a result, we get 25 different options, from which we choose the right one and use it in our work. Voila!
And finally
I congratulate you! You not only made a logo on the constructor (this is pride, since, for example, not everyone can make a landing page on the constructor), but also analyzed your competitors, target audience and generally did a pretty good job.
The only question I would like to ask you is “Are you satisfied with your final logo?”. If yes, then I suggest that he pass one more test - a small checklist of readiness. Go:
- Does the logo look good in both color and black and white?
- Does the logo still look good when flipped and twisted?
- Does the logo have the perfect balance (no cluttered text or fancy fonts)?
- Is the logo generic? That is, it can be applied without losing its value on a mug, T-shirt and other souvenirs?
- Do you have different formats for your logo?
I hope you are doing well with this, because so far we have only touched on the technical part of the logo, but as you already understood, this is far from all, since there are still stones ahead that can send your logo for rework:
- Does the logo look attractive to at least 5 people?
- Do they all understand it the same way?
- Is the logo easy to read?
- Is the logo easy to remember?
- Does the logo stand out from your competitors?
As you can see, the logo not only needs to be designed to be beautiful on a computer, but also to be easy and simple to use in everyday life.
And of course, in our case, these are the final 5 questions that will help you make not just a logo, but a real work of business art.
Your gifts from partners
Briefly about the main
I know I know. Most likely you came here directly for the logo designer. To read the pros and cons, choose the one that suits you and proceed to quickly create your own logo.
And here for half of the article they rub the usual theory about analyzes and the target audience that has already bothered everyone.
Moreover, they are forced to check the logo according to some kind of checklist. I perfectly understand you, I myself do not like these theoretical troubles.
But the problem is that even if you're a startup and you need to "quickly rivet" a logo for your first business card, you can fail.
After all, someone will sit a little longer and make the logo better. And it is he who will like a potential investor / buyer.
My point is that logo makers are generally good, but they should not be used thoughtlessly.
The development of logos is considered to be the field of activity of professional illustrators and design studios. However, there are cases when it is cheaper, faster and more efficient to create a logo on your own. In this article, we will look at how this can be done using the multifunctional graphic editor Photoshop CS6
Photoshop CS6 is ideal for creating logos thanks to its free drawing and shape editing features, as well as the ability to add ready-made bitmaps. Layered organization of graphics elements allows you to work with a large number of objects on the canvas and quickly edit them.
After installing the program, you can start drawing the logo.
Note: The logo creation procedure shown below is just one of many possible examples. We simply show what and how can be done in Photoshop to solve an existing problem, taking, or rather, creating the simplest possible drawing as a basis. And when we write - move the figure so and so, increase it or reduce it, set such and such a color - this does not mean that you should act in the same way with your drawing. It all depends on preferences and/or requirements.
Stage 1: Setting up the canvas
Before making a logo, let's set the parameters of the working canvas in Photoshop CS6. Choose "File" — "Create". Fill in the fields in the window that opens. In line "Name" coming up with a name for our logo. We set the canvas to a square shape with a side of 400 pixels (you can specify larger or smaller values, it all depends on what size the image you create should be). It is better to set the resolution as high as possible - 300 points / centimeter will be optimal. In line "Background content" choose "White". Click OK.
Stage 2: Freeform Drawing
Step 3: Copying the Form
To quickly copy a layer with a filled outline, select it, on the toolbar, click "Moving" and, with the key pressed Alt, move the figure to the side. We repeat this step one more time. Now we have three identical shapes on three different layers, which were created automatically. The drawn outline can be deleted.
Stage 4: Scaling elements on layers
With the desired layer selected, select from the menu "Editing" — "Transformation" — "Scaling". Holding down a key Shift, reduce the shape by moving the corner point of the frame. If let go Shift, the shape can be scaled out of proportion. In the same way, we reduce another figure.
Note: Transformation can be activated with a keyboard shortcut ctrl+t
By eye or more accurately choosing the optimal shape of the shapes, select the layers with them, right-click in the layers panel and merge all those selected by us. After that, using the already known transformation tool, we increase the figures in proportion to the canvas.
Step 5: Filling the Shape
Now you need to give the layer an individual fill. Right click on the layer and select "Overlay Options". Let's go to boxing "Gradient overlay" and select the type of gradient that fills the shape. In field "Style" put "Radial", set the color of the extreme points of the gradient, adjust the scale. Changes are instantly displayed on the canvas. Experiment and settle on an acceptable option.
Stage 6: Adding text
It's time to add your text to the logo. Select a tool from the toolbar "Text". We enter the necessary words, after which we select them and experiment with the font, size and position on the canvas. To move the text, don't forget to activate the tool "Moving".
A text layer is automatically created in the layers panel. For it, you can set the same blending options as for other layers.
So, our logo is ready! It remains to export it in a suitable format. Photoshop allows you to save an image in a large number of extensions, including the most popular PNG, JPEG, PDF, TIFF, TGA and others.
Conclusion
So we looked at one of the ways to create a logo yourself. We used free drawing and layered work. With practice and familiarity with other Photoshop features, after a while you will be able to draw logos more beautifully and faster. Who knows, maybe this will become your new business!
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Those who are starting to develop their business are often interested in how to create a company logo. Of course, some consider it expedient to entrust this to professionals for whom the development beautiful logo presents no difficulty. But there are also newcomers to the business who sincerely do not understand why a logo is needed.
Each point of view has its own reasons. In many ways, the need for a logo depends on your business development plans. If you are going to create your website, advertise on the Web, then a bright and memorable logo will be very useful to you.
From this article you will learn:
- 5 ways to do it
- How to create a logo yourself: an overview of services and programs
- Step-by-step instruction how to create it properly
- Company logo without errors
- 7 Tips for Creating a Logo That Works for You
Why create a company logo
Every day we see the logos of many companies.
For example, Americans see an average of 16,000 advertisements, logos, and labels every day. If you focus on this, you will realize that you also come across a lot of logos.
What can explain such a large number of them? What makes different firms to allocate huge funds for the development of a small image?
First of all, what is hidden behind the concept of "logo"? A logo is a symbol or emblem that allows you to identify a product, service or company itself.
The logo, as a rule, reflects the key direction, features of the enterprise and how it differs from the rest.
What is the importance of a logo?
- Thanks to him, the company becomes recognizable.
The logo has a visual nature, and this is its strength. According to research, people perceive images much better than text. Therefore, a good logo will help you convey to your audience what you do. As a result, you can save time and money on promoting your business.
- Marketing with a logo becomes more effective.
You can draw an analogy of a logo in marketing with a berry on top of a cake. You can not consider the logo only as a graphic symbol: it is the essence of the company, its image.
To create a brand, companies have to spend a lot of money, and the task of the logo is to translate all the ideas proposed by marketers into the minds of customers. That is why development is so important. good logo. It will help you achieve business success, while the logo Low quality may even interfere with you, show you as an amateur.
- The logo is part of the company's brand.
The logo is the main visual element of the corporate brand. From it originates corporate identity.
- The logo allows you to stand out from other companies.
In the absence of a logo, your competitiveness cannot be high, as you will not be recognizable in the market. The logo is the face of the company.
- A logo can make your customers more loyal.
If the logo reflects a positive image of your company, then it will evoke pleasant emotions and memories associated with it. Therefore, customers will become more and more loyal to you. Their attachment will also become stronger. That is, the logo is an asset that works for you around the clock.
- The logo is required to establish ownership.
A logo is a signature that serves as proof that you are the manufacturer of the goods. A product with a logo cannot be a fake, counterfeit.
How to create a company logo: 5 options
Option 1. Draw yourself
If you are interested in how to create a company logo for free, then this method is for you. It will take you 10-20 hours to create a logo. The process will be completely under your control, while you will be able to realize all your ideas. However, in the absence of good artistic abilities and experience with online editors, you will not be able to create a high-quality logo.
Option 2. Order from a designer
This method will require considerable costs - from $50-100 to $500-1000. In addition, the creation process will be longer - from 2 days to 1-2 weeks. Plus the time it takes to find a good designer.
Of course, almost all designers have a specialized education, so doubt good quality not worth the work. However, although the developer will have a clearly formulated TOR, you will not have the opportunity to constantly control the process of creating a logo, respectively, no one can guarantee you that the output will be a completely satisfactory option for you.
Also remember about human factor– do not rule out the possibility that your freelancer may get sick, refuse to complete an order, or simply not answer calls for a while. All this causes certain inconveniences.
Option 3. Order in a design studio
It will cost a lot - from $1,000 for little-known studios to $20-50,000 for well-known companies. In addition, you will have to wait for your logo for quite a long time - from 1-2 weeks to 1-2 months. The wording of the TOR should be extremely clear and precise, as is the case with a freelance designer. But in this case, you can be sure that the quality of work will be on top, as well as the organization of the whole process.
Submit your application
Option 4. Hold an auction-tender
It is impossible to name the exact cost of this method of creating a logo, it varies from $100 to $200. The logo can be obtained in 2-4 days, although there is no deadline as such.
First you need to register on one of the crowdsourcing sites, for example, DesignCrowd (the price of a unique logo is from $240) or 99designs (the price is $99, but don't count on uniqueness). Then you need to clearly formulate the TOR, indicate the price and wait for the designers to develop your logo.
You will have to pay one or more developers whose work you like the most. Even if you don’t like anything, you will have to pay for the work of the best designer.
Option 5. Use an online editor
Using the online editor, you can create a logo in just 0.5-3 hours. In this case, spend about $ 20-50. This editor is an online version of Photoshop that specializes in creating logos. When working, you can use any icons, fonts and colors from the database, but editing them is not allowed. In addition, without experience in Photoshop, as well as design skills, you will not be able to create a high-quality logo.
Luckily, you won't be asked to pay up front, so you won't lose anything if the option you created doesn't suit you.
How to create a company logo yourself: an overview of services and programs
Method 1. Online services
This is a convenient service that allows you to create symbolic, text or combined logos. The language of the editor is English, however, due to the modest functionality, it is not difficult to deal with it even for those who do not speak English.
To design a logo for free in the online Logomaker editor, you need to select the desired tab from the menu: add text, a symbol, or upload your own image. The built-in symbols are divided into thematic blocks, so it will not be difficult to find the right one.
The editor has the ability to customize the color scheme, font, size of each graphic element. The disadvantage of the program is the support of the Russian language with only two fonts.
With Logomaker it is possible to create a logo online. In this case, you do not have to register and pay for anything. The resulting layout can be downloaded in png format. It can be placed on the website, business cards, flyers, letterheads. For the vector format, you will have to pay a little.
This editor is popular, offers 2000 different ready-made templates. You only need to write the name of the company, indicate the field of activity and choose the option you like.
Logaster is a Russian logo designer, you can work in it for free, online. The interface language is Russian. The advantage of this editor is the ability to edit existing layouts. You can change the font and icon color, add new graphic elements. The size and position also change.
To get started, you need to register, the resolution of the logo is low, and watermarks of the service are placed on it. This layout is only suitable for use as a sample for the designer.
You will have to pay $10 for high resolution. You will also be offered ready-made templates for business cards, letterheads, envelopes.
On this service you will find many interesting 3D text logo templates, which are divided into 4 groups depending on the subject. Working in the editor is easy, its functionality is at a fairly high level. At your discretion, you can customize the font, color, shadow, texture. There are other settings: size, background and filter.
The program interface is in English, but the translator will help you understand it. The main advantage of Flamingtext is the ability to create a logo online and for free. In addition, it is available for download in good quality in any of the formats: png, gif, jpeg, xcf. It is not necessary to register for this.
Of the shortcomings, it is worth noting the lack of fonts in Russian.
This is a constructor in Russian that offers many ready-made templates.
How to create your own logo with DesignMantic? Nothing complicated! You need to indicate the name of your company, select the field of activity. In accordance with these data, the generator selects suitable layouts. Your task is to choose the one you like the most and edit it. For whimsical users, the editor is not suitable, since there are very few settings: color, size, slope.
40 Cyrillic fonts are available on the service, and as additional service- Business card designs. The disadvantage of the program is the impossibility of downloading the logo for free even with low resolution. To purchase a layout, you must register.
In this program, you can create concise vintage-style logos. There are few tools in Hipster Logo Generator, but despite this, the logos in this editor are quite interesting.
Creating a logo online, free of charge and without registration in Hipster Logo Generator is done in 4 steps. First you need to choose a shape: square, rhombus, circle, lines.
The second stage is adding graphic elements and giving a hipster style. Then you create a text box and choose how it will be positioned (circle, top, bottom, or center). But it will be impossible to change the position of the inscription, as well as edit other graphic elements.
The final stage is the most interesting. Here you can choose a color, background, a beautiful image for the background. Background image editing is available, for which there are 4 filters.
After you click "Generate logo", you will be able to download a png format layout 600×500 px. You do not need to pay for it, as well as register on the site. A logo of this size is suitable for a website, business cards, flyers, letterheads and other small format materials. You will have to pay $5 for a vector image.
In conclusion, your work will be assessed on a scale of 1 to 5 by a “hipstometer” (how hipster the logo is).
Method 2. Graphic editors
- Photoshop.
To create a logo yourself in this program, you need a minimum of professional skills and a sense of style. If this is not the case, it is better to create a logo using an online editor or designer services.
It makes no sense to describe the possibilities of Photoshop. After all, most of the logos of famous brands were created by highly qualified logo specialists, of course, with the help of this graphic editor.
The only drawback of the program is its high price. However, there is no need to pay for the use during the trial period (which is 30 days from the date of activation). During this time, you will be able to create quite a lot of brand names. The situation is similar with CorelDRAW.
- CorelDRAW.
The editor was developed by Canadian programmers, and its capabilities in the field of digital graphics are enormous. It allows:
- GIMP.
This editor is popular. Many extensions have been developed for it, which can be installed completely free of charge.
- inkscape.
If the logo is the face of your brand, then Inkscape is the makeup artist. There is no need to pay for using the editor, and the brand names created are not inferior in quality to the logo designed in Photoshop and CorelDRAW.
Method 3. Specialized utilities
There are many specialized programs designed to create a logo. Consider the 3 most popular.
- AAA logo.
We can say that AAA Logo is an offline analogue of Logaster. However, this application is much more functional.
- The Logo Creator.
The Logo Creator is an application that allows you to create and design logos not only for well-known brands. A mass audience of users can also work in it. The program offers over 300 ready-made emblem templates and an impressive set of tools that allow you to edit them.
Today, many web studios, design agencies, and freelancers choose The Logo Creator to work with. The application has become so popular because it works in conjunction with Photoshop. This provides the ability to create high-quality graphic materials that successfully compete with logos developed using other utilities.
- Greenbox logo maker.
This program is outstanding. The set of settings is standard, there is an archive of logos (several hundred) and graphic elements (more than 2000).
Unfortunately, all three programs are paid. If you still want to develop a brand name for free, you will have to meet the trial period (approximately 1 month).
How to create a company logo correctly: step by step instructions
Step 1. We collect materials for design development
At this stage, materials are collected that will make it easier for you to choose your logo design. Such materials are: a mission statement, a company development plan, emblems of competitors (or similar companies), various graphic objects that you think can be associated with your company (for example, for optics, this could be glasses or lenses).
Step 2. Decide how we will use the logo
Logo design should be multifunctional. As a rule, the logo is placed on letterheads, business cards, brochures, discount coupons, bonus cards, calendars, diaries, ballpoint pens, badges, advertising (in printed publications and on TV, on banners), etc.
Step 3. Decide on the goals that are assigned to the logo
Here you need to answer the questions: What image of your company would you like to create? Will the logo be formal or informal? Will you address the logo to the consumer, or will it reflect some aspects of corporate activity? Should your trademark be conspicuous or act on the subconscious of people imperceptibly?
Step 4. Take a blank sheet and write the name of the company in the center
Remember that the logo only complements the name of the company, so in no case do not obscure the name with an emblem. Words should be in the foreground, and graphic elements should be in the second.
Step 5. Draw some sketches of the future logo
About 10 sketches around the company name.
- changing the name length;
- the use of an abbreviation;
- use of initials;
- changing the size of the letters;
- font replacement;
- apply an overlay effect to letters and graphics;
- flipping the image;
- applying 3D effects;
- applying an effect such as a dark or light border;
- use of ornament;
- changing shapes (to round, oval, triangular, square, irregular, etc.);
- Apply a fade or fill effect to shapes.
If you still cannot develop a logo yourself using the recommended techniques, then go for the trick: take the logo of another company as a sample, substituting your name into it. But in this case, be sure to change the logo, otherwise copyright will be violated, and your company will be associated with a competitor.
Step 6. We reject or modify the design of the resulting logos
The best option is a logo that carries information about your company and remains in memory at first sight.
Step 7. Making the final choice
After viewing your sketches, choose the three most successful ones and finalize them.
How to create a company logo without mistakes
When creating a logo, try not to make mistakes. Then the logo will be of high quality. Here are the most common mistakes.
Mistake 1: Using a Bitmap
Bitmaps are not suitable for creating logos as they can make them difficult to reproduce. When such pictures are greatly enlarged, they look like mosaics and are therefore unusable.
Logos are usually developed using programs that work with vector graphics - Adobe Illustrator or Corel Draw. Vector graphics are composed of dots that are calculated with mathematical precision, so the visual perception of such images of different sizes is the same.
The development of a logo design using vector graphics provides the following benefits:
- the ability to scale the logo to any size without the risk of loss of quality;
- facilitating further editing of the logo;
- easier fitting of vector images to other media compared to raster images.
Error2. trend following
Trends don't last forever. As a rule, in the end they turn into clichés. The logo needs to be designed to be durable. Therefore, do not rely on newfangled tricks and tricks.
Creating a unique identity for your company is possible only if you ignore the trends in creating logos.
Mistake 3. Overcomplexity
If the image contains too many details, then its perception in hard copy or when viewing a smaller version will be bad.
The complexity of the design is fraught with loss of detail. Such a logo may look dirty or misunderstood.
For example, the fictitious Smashing logo has a fingerprint pattern on it. However, it is visible only at a considerable approximation. On a smaller version, details are lost.
Take a look at the logos designed by Nike, McDonald's and Apple. The trademark of each of them is quite simple and reproducible in any size.
Mistake 4. Dependence on color effects
It may seem that the absence of bright colors leads to a loss of identity. It is so?
But no! This is a common mistake. Designers tend to add their favorite colors, sometimes even relying entirely on them.
You need to choose the color last, and it is better to develop a logo in black and white.
Mistake 5. Poor font choice
When creating a logo, you need to choose the right font. This choice is the most important. If the font is chosen inappropriate, the logo may lose.
The main condition for choosing the perfect font for a logo is to match its image style. But even here it is not so simple. If the correspondence is too precise, there will be competition between graphics and text for human attention. If the font is not combined with the image, then the viewer will not understand what to focus on. That's why it's so important to find the right balance.
You won't be able to get your message across if you choose a font that doesn't represent the characteristics of the image.
Mistake 6. Designing a logo for yourself, not for clients
It is not uncommon for a logo to be developed using a favorite font, artist's or customer's color. This cannot be done!
Ask yourself, is this font and color really right for your business?
For example, using a modern typographic font would be inappropriate when creating a logo for a law firm.
Mistake 7. Typographic chaos
Because typography can make or break a logo, a basic understanding of typography is essential. Basic requirements - the logo should be simple and at the same time convey a given message. This can be achieved by taking into account the typographic aspects of the design.
The use of a large number of fonts of different thicknesses is unacceptable (maximum two). Don't opt for predictable, frilly, or very thin typefaces. Don't forget to keep an eye on kerning, spacing and size. And most importantly - make sure you choose the right fonts (or font) for the logo.
Mistake 8. Monogramming
This mistake is common, especially when a non-professional is involved in the design of the logo. The decision to create a monogram from the first letters of the name of the company (for example, B & H for Bob's Hardware) seems ingenious only at first glance. By using the company's initials, you are unlikely to be persuasive and fail to convey your message. Try it if you want, but don't settle for this design option if there are others.
It is also undesirable to turn the name of the enterprise into an abbreviation, if it has not become common, and you do not have such a goal.
The journey of HP, FedEx, IBM, and GM didn't start with acronyms. They became so many years later, after they gained an impeccable reputation.
Mistake 9. Using visual stamps
A light bulb as a symbol of an idea, a cloud with text - a discussion, strokes - dynamism, etc. Such ideas visit the head first of all during a brainstorming session. That is why you need to abandon them.
This way you will not achieve uniqueness, since such ideas are already embodied in many other emblems. Avoid using visual clichés, suggest original idea and design.
Mistake 10. Copying, stealing or borrowing a design
Unfortunately, this is not uncommon these days. The logo designer sees an idea he likes, edits the existing version, changing the text and colors, and passes off the work as his own. This is unethical, illegal and stupid. Don't do it, one day you're bound to get caught.
7 tips to create a company logo that works for you
When choosing the shape and details of the logo, it is necessary to take into account the scope of the company. More precisely, the needs and preferences of customers, as well as their vision of this area.
If your business is serious, for example, you supply industrial equipment, then the logo should be developed in strict colors. Its forms must be clear. When looking at the logo, customers should understand that the company is serious, responsible and solid. Excesses in the development of such emblems are not allowed.
If, for example, you are selling youth clothing, then you need a bright logo with a predominance of rounded shapes, the presence of curls and bizarre images. Your focus should be the interests of the target audience.
Of course, there are examples of successfully working logos designed not in accordance with the standards. You can bet on such a brand name, create something unusual and shocking, showing creativity. But in this case, you are at risk. It is possible that the logo will be highly appreciated by the audience, and then you can count on a resounding success, but often such logos are doomed.
Quite often, customers themselves do not know what kind of logo they need. As a rule, designers hear: “We don’t know what the logo should be, but we should like it and surprise everyone.” But designers can't guess what you want and don't use psychics to figure it out. Therefore, if you want an effective logo, decide what exactly you need and tell the designer your wishes as accurately as possible.
How to do it? First, search the Internet for the logos of various companies and choose the 10-20 you like the most from them. From each emblem, select the most successful elements and show them to the designer. You can search not only among the logos of companies that carry out activities similar to yours, but among any others. The main thing is to understand what attracts you more, how you want to see your logo.
In addition to the logos that appeal to you, pick up those that you think are terrible. Designate what you absolutely do not want to see on your brand name. This will help the designer form an idea of what the logo should look like, what elements can be used and what elements can't.
The main thing here is not to plagiarize. Especially if you plan to register your logo as a trademark. If the logo is too similar to the emblem of a well-known brand, then it may not be registered.
There are certain firms and areas of activity where the use of a large number of colors when creating a logo is advisable. For example, innovative companies that bring something new to the world and want to focus attention on this with their logo. Usually this large companies, with huge investment capital and a promising future. The most famous of these are Google, Microsoft, Apple.
In addition, color logos are created by companies working in the field of entertainment (you can cite the emblem of the NBC channel as an example). In general, God himself ordered printing companies to use the entire color palette when developing logos: this will help emphasize their field of activity.
Nevertheless, there are not so many companies for which the use of a large number of colors in the logo is not only not absurd, but even desirable. There are about 5% of them, and the rest should strictly follow the rule - no more than two colors. This allows you to give the logo a rigor and focus on the shades that are most suitable for the company's field of activity.
The use of two colors is the optimal solution, which is supported not only by aesthetic, but also by practical considerations. It often happens that you have to print the logo on a black and white printer, and if the emblem is multi-colored, then it will look ugly and sloppy. In addition, the use of such logos in various printed products is quite problematic. The optimal background for them is white, and they will not look spectacular on any other.
The three most commonly used colors in logo design are blue (33%), red (29%) and black/grey (28%). 13% of companies have yellow in their logos. And the rest are used by a very small number of companies - only 5% are green, purple, pink.
This is quite simply explained: red, blue and black are more noticeable than others. At the same time, each of them carries its own hidden message to the consumer.
Red is characterized by energy and aggressiveness, which is why car manufacturers (Toyota, Jaguar, Audi) choose this color for their logos. It is also the choice of companies that claim to be modern and promote an energetic lifestyle (Canon, Coca Cola, MTV, Red Bull, from Russian - MTS).
However, red is usually considered youthful (especially in combination with yellow). Therefore, it should not be used in their logos by companies that want to emphasize "moderation and accuracy."
In this case, you should choose the blue color - it calms and sets you up for a pleasant experience. This is the best choice for technology companies (Intel, IBM, Samsung, Siemens): blue casts metal and glass. Car manufacturing companies choose it if they want to emphasize simplicity and reliability (Ford, BMW, Volvo). For the same reason, banks (Deutsche Bank, VTB), payment systems (Visa, PayPal, Webmoney) and postal services (Russian Post placed a blue eagle on its logo) love blue.
Blue sets up positive communication, so many social media also use it (Facebook, Twitter, Flickr, Vkontakte).
Black is minimalist and should be used with care as the logo can be gloomy. This color allows you to emphasize the quality and representativeness (Mazda, Mercedes Benz, Nike). Basically, it is used not as the main one, but for highlighting inscriptions (Renault, Lego).
The best choice for a foodservice company is yellow (McDonalds, Burger King, Subway). It's good for the entertainment industry too.
41% of logos created by companies are purely text. You will also have to decide what is more important to you - spectacular graphics or good text. Of course, a well-written text can make the brand more recognizable, the name will always be heard and easy to read. However, without an image, your message to potential customers will be incomplete.
In our opinion, for small firms the best option It is precisely the text logo that is also due to the fact that they do not have enough funds to pay for the services of a highly qualified designer who can successfully draw a picture and correctly arrange the text. Logo design professionals charge more than $1,000 for their work. And such costs are often unjustified for small firms.
In most cases, small companies create a text logo. Although there are companies known throughout the world, whose emblems do not contain graphic elements at all. For example, YouTube, Skype, Yandex, Yahoo!, Google.
Tip 6. Using the company name is highly recommended, but not required.
Approximately 10% of companies do not use their name when creating a logo. This is rather strange, since in this case recognition is several times worse. The most famous brand that has a logo without text is Apple.
The logo with only a picture was used back in the Middle Ages: in front of the craft shops they hung plates made of tin with an imprint of the products produced in them. At that time, there was a monopoly on the market, and a shoe hanging outside the store said that shoes can only be bought here, and nowhere else. Now the competition is very developed, therefore, having depicted only one shoe, you are unlikely to be able to sufficiently tell about yourself and, moreover, convey your message.
If you still want to limit yourself to a graphic image, follow the example of Apple: you will need to create a bright, literally etched image. Although take our advice, don't take that risk. Apple is a unique company, you can hardly repeat its success. Better opt for a logo that combines both text and an image.
Choosing the right, appropriate image for a logo is not an easy task. Tune in immediately to serious work and do not give up after the first unsuccessful search.
Who knows what logo Apple has now? Of course, everyone now remembered the bitten apple. Do you remember what the first logo of the company was like? Many different elements were piled up on the emblem: a landscape, a tree, Isaac Newton was sitting under it and biting an apple. This option was, to put it mildly, not very good. It was finalized, simplifying as much as possible and leaving one apple.
You can be sure that over time your logo will also change and evolve, acquire new features and characteristics. This is normal and typical for any developing company.
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Step 2. Logo based on the example
Click on the button to upload a ready-made example to the constructor.
In the window that opens, you can choose finished example and create your logo based on it.
Sample logos are categorized according to different topics.
After the name, a counter of the number of ready-made logos within the category is displayed.
Step 2.2 Choosing an example logo
Hover over the appropriate logo, it will be highlighted with an icon with a “+” sign. After that, click on the logo in order to proceed to create a new one based on it.
Note!
When proceeding to create a new logo, all unsaved actions performed with the current logo being edited will be lost.
Step 2.3. Layer List
After selecting a finished logo, the system will display a list of its layers with their settings and properties. They are available for change.
Step 2.4. My designs
The logos you have previously saved are available in the "My Designs" section, so if you want to continue creating a logo that you have not finished, select it from the list and continue editing.
Note!
All changes that you will make to the logo during the editing process will be displayed on the screen to the right of the settings. In the same place, if necessary, you can manually drag layers by hovering and holding the cursor on the desired shape (desired text), and then moving it to the desired location on the screen.
Step 3. Create a logo
If you didn't choose a logo in step 2, then by default the logo will contain two randomly generated layers - a shape layer and a text layer.
Step 4 Editing Layers
You can proceed to editing these layers by clicking on the corresponding lines in the list of layers or on the shape itself (the text itself) in the viewport. When you click on a shape/text - the settings of the selected shape or selected text will be displayed to the right of the logo viewing area.
You can also delete layers by clicking on the icon in the settings of the selected layer and create a logo from scratch.
Let's see how to add layers.
Note!
- The maximum number of layers for one logo is 15.
- Another way to delete a shape is to remove a layer from the list of layers by clicking on the corresponding button.
Step 5: Adding a Shape Layer
In order to add a layer containing an image, you will need to:
- Click on the "Shape" button.
- In the displayed list of figures, first select the category of figures (they are divided by subject, when you select one or another category, the sets of figures will change).
- After selecting a category, click on the icon you need from the set.
The picture will be added. To proceed to editing it, click on the layer line in the layers list or on the shape itself in the viewport.
Let's consider in detail what parameters are available for editing for a layer with a shape.
Note!
In some themes, the figures are divided into lines so that the first in the line is a figure that can be used as the main / background for all subsequent ones (for example, in the line with fish, the first figure is an aquarium, you can add an aquarium first and place fish figures on its background already).
Step 5.1. Image replacement
If necessary, you can replace the shape of this layer. To do this, in the shape settings, click on the "Select" button, in the drop-down list of shapes, go to the desired category and select the desired picture.
Step 5.2. Figure location
Edit the position of the shape using the arrow buttons (the button with a dot - aligns the text to the center).
Note!
You can also manually drag shapes directly on the preview screen. To do this, simply move the cursor over the image, hold down the left mouse button and drag the shape to the location of the logo you need. You can drag shapes by one pixel using the ←, →, , ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.
Step 5.3. Shape color
Set a color for the selected shape by first choosing a mode (1 Color, 2 Colors, or No Fill) from the appropriate list.
If necessary, you can turn on the "Frame" for the shape and choose a color for it.
Step 5.5. Rotation, size and position of the shape
To rotate the figure around its axis at a certain angle, use the left or right rotation buttons.
To increase or decrease the figure - use the "+" and "-" buttons.
To flip a shape vertically or horizontally, use the corresponding rotate buttons.
You can also manually drag the shape directly on the preview screen. To do this, simply move the cursor over the shape, hold down the left mouse button and drag the shape to the place you need in the logo.
Step 6 Adding a Text Layer
To add a layer with text content, click on the "Text" button.
The layer will be added to the list, click on it (in the layer list or in the viewport) to display the text settings on the right side of the screen.
Step 6.1. Layer text
First, specify the logo text in the settings.
Step 6.2. Text Format
You can change the font of the text, as well as make it bold or italic.
Step 6.3. Text position
Edit the position of the text using the arrow buttons (the button with a dot - aligns the text to the center).
Note!
- You can also manually drag and drop text directly on the preview screen. To do this, simply move the cursor over the text, hold down the left mouse button and drag the text to the location of the logo you need.
- You can drag shapes by one pixel using the ←, →, , ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.
Step 6.4. Text color
Now color the entered text in the desired color by first choosing the mode ("1 color", "2 colors" or "No fill") from the appropriate list.
Step 6.5. Text frame
If necessary, you can enclose the text in a frame and specify the color of the frame.
Step 6.6. Text rotation and size
To rotate the text around its axis at a certain angle, use the left or right rotation buttons.
To increase or decrease the text size - use the "+" and "-" buttons.
To flip text vertically or horizontally, use the corresponding rotate buttons.
To reset all changes (rotation, size, position), click on the cross.
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