Who needs bags with a logo. Why do we need corporate packages with a logo? Plastic bag production facility

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From this article you will learn

• What are the benefits of using branded bags with a logo
• How branded bags with a logo are made

Often from the lips of customers you can hear such remarks: “Why do I need to buy packages with a corporate logo?” or “I’d rather buy a regular package without a picture, because it’s cheaper,” etc. But really, why overpay, is it necessary? Let's figure out what branded packages with a logo are and what their role is in the business processes of the company that purchases them.

What business benefits can branded bags with a logo provide?

Today, branded bags with a logo are an important and integral part of any organization, whether it is a small local company or the largest retail chain, whose points of sale are located all over the world. The original color and design of the packages can become a business card for your company, besides, they will provide additional advertising and attract new customers.

Therefore, the production of bags with your organization's logo is an important marketing move that should never be neglected.

Business owners have long noticed that modern world advertising on paper or in the media does not bring the expected result. Therefore, every businessman seeks to popularize his company, using other advertising methods, including branded bags with a logo.

Think carefully about the design, make the packages bright and stylish, then they will surely attract the attention of many people. But each of them can be a potential client of the company. Therefore, branded bags with the company logo are a simple and effective method disseminate information about new services or products of the company among the population.

You can order branded bags with a logo at any company specializing in the production of packaging products. Before placing an order, it is important to analyze the reviews about the plant and its ratings. This is very important, because the quality of the packages will partly reflect the quality of your goods.

The production of branded bags with a logo is carried out by companies that have mastered modern technology drawing pictures on various materials. The price of products will depend mainly on the quality of the raw materials. The production of bags with a logo is a well-established, fast process, and it is such thanks to the high qualification of the manufacturer's employees used in production. innovative technologies and well-established production mechanism.

Not so long ago, branded paper bags with a logo have become the most common type of packaging. High demand is explained by the attractive appearance of products and their practicality.

By ordering branded packages with a logo, the company receives not only attractive packaging for its products, but also additional advertising, and also increases its status in the eyes of customers.

Logo bags have proven to be good way convey information to customers and are therefore used by every successful firm. They are practical and easy to use, emphasize the style and solidity of the company, and most importantly, for all their merits, the cost of them is minimal.

Branded bags with a logo are used as packaging for bulk, piece and weight goods, they are able to maintain an attractive appearance and product freshness.

Branded packages are widely used in all types of businesses. They are used not only by companies involved in the sale of goods, but also by companies that specialize in the construction, reconstruction and decoration of various objects.

The use of branded packages with a logo is a guarantee of a constant influx of new customers interested in the company's services and products.

Based on all of the above, we can conclude that the production of branded bags with a logo is in demand. The fact that the company has not only high-quality goods, but also original packaging for them shows its high status and interest in good customer service.

How is the production of branded bags with a logo

Choosing the style, design and material for branded bags with a logo should be in accordance with the tasks that the packaging is designed to "solve". For example, if bags are needed to deliver simple goods used in everyday life to customers, then practical and inexpensive polyethylene can be used as a material for them.

If branded bags with a logo will be used as gift wrapping business partners, work colleagues, clients, then you should not save on them. In this case, it is better to use designer paper as the material. Packages made from it will look expensive, stylish and original.

You can process the source material and apply a corporate logo to it using one of the following methods, such as:

1. Flexography.
2. Silkscreen.

Flexography is a machine way of applying an image. It is fast and economical, and therefore is used for the production of large batches of branded bags with a logo.

Silk screen printing is a method of printing images, which, in comparison with the previous one, is characterized by high material costs. And all because the method of applying the image to the surface of the product is more laborious and time consuming, but at the same time the quality finished products substantially higher.

In the production of branded bags with a logo using silk-screen printing, the paint is forced through a special mesh that is attached to a frame with edges of a given width. This option of applying logos and images on packages is used for small orders, but with high requirements for the quality of the goods.

In addition to these methods, the following methods are used to design branded packages with a logo:

- branded bags with a logo are covered with a special polymer solution, which literally freezes in a split second when exposed to ultraviolet rays. Due to this, the surface of the product becomes smooth and acquires a glossy sheen. Such a coating looks original and stylish if it is not applied to the entire package, but is used only for the logo. Due to the contrast of glossy and matte texture, the desired effect is achieved.

Thanks to this method of decorating branded bags with a logo, an interesting texture and metallic sheen can be given to the image. The foil is placed on a special cliché and, by exposing it to high pressure and temperature, is combined with the material used, as a result of which a stylish metallic imprint remains on the package. Embossing is done with silver, gold or colored foil.

– a method of applying a logo on a corporate package without the use of paints and foil. The relief image on the product is obtained by embossing paper between the matrix and the counter matrix, as a result of which the material used is deformed, and the logo on it becomes convex.

Logos can be printed both on branded paper bags and on packages made of PVD, PSD or HDPE. Of the last three options, it is most practical to use a high-pressure film - LDPE. It is more durable and stretchable, moreover, in comparison with PSD and HDPE, it looks more presentable. LDPE bags do not wrinkle during use, do not rustle, look beautiful, have a shine and smoothness, and most importantly, they are very reliable.

Due to the increased strength and stretchability, branded LDPE bags practically do not tear, even if they have already been partially damaged. This is very important, both for the convenience of the buyer and for the image of the company. For example, if the bottom of the package is accidentally pierced, then it will not tear to the end and will allow you to carry purchases safely to your home.

Printed images on LDPE bags do not bleed, which ensures a clear and attractive appearance of the printed company logo.

Branded bags with a logo can be made according to ready-made stamps or by an individual order of a company. Each company has the right to independently choose suitable materials, the variety of which will satisfy even the most demanding customer:

1. Coated paper.
2. Efalin.
3. Imitlin.
4. Various design papers.
5. Polylith.
6. Craft paper and other materials.

All existing species packages are classified according to several criteria.

Depending on the shape and orientation, packages are:

• vertical;
• horizontal;
• square;
• narrow, designed for bottles.

Depending on the type of fastening and handles:

• branded bags with rope handles;
• pouches with punched handles.

What to be guided by when ordering a circulation of branded bags with a logo

So, the dimensions of the goods presented in the store can vary widely, so you need to answer two main questions:

1. What products from the entire range are the most popular?
2. What is the maximum size of a product that must fit in a branded bag with a logo?

A fragile and unreliable package can deal a serious blow to a company's image. Excessive savings on packaging materials can lead to massive financial losses in the future.

In the production of branded bags with a logo, you must be guided by common sense and respect value for money.

• The price of the package is directly related to its thickness.
• If light and soft goods, for example, textiles, are included in the package, then dense branded packages are rather a payment for the status and image of the company, rather than for usefulness and practicality.
• But if the product or its packaging has sharp and hard edges, then a tight bag will be an ideal option.
• To increase the load capacity of the package, order branded bags with reinforced handles.
• The reliability and durability of products directly depends on the selected material.

And, in conclusion, a number of weighty arguments in favor of purchasing branded packages with a logo:

1. In any case, purchases are given to the client in packages, which means that the company still spends part of the budget on them. Only here, in addition to the capacity for goods, such packaging does not perform functions. Which means cash were wasted.
2. A branded package with a logo is an effective and inexpensive way to attract new customers through constant "walking" advertising.
3. A branded package featuring a stylish design and high quality, will raise the status of your company not only in the eyes of customers, but also of competitors.

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Do you know what is the best-selling product in the world? Plastic bag. They wrap food, medicines, clothes, something for the household - I personally accumulate 20-30 different bags in a week! There is no need to store them - the bags are sent to the trash.

It seems to be logical, but not environmentally friendly: a bag thrown into a landfill does not decompose for more than 100 years. It turns out that every bag that you once used will exist for many more decades. Now imagine: about four trillion bags are used worldwide every year. They have already accumulated so much that it is possible to wrap the entire Earth, and not even in one layer.

Even giant garbage islands are formed in the oceans. For example, the Great Pacific Garbage Patch - in terms of area it is like 8 territories of the Leningrad Region - and almost a third consists of packages. The saddest thing is that many birds and marine animals mistake polyethylene for food: every year, about a million birds, hundreds of thousands of marine animals and fish die from this.

It is logical and environmentally friendly to reduce your consumption of polyethylene, and do not throw away the one that you have already bought, but find a worthy use for it.

For example, at one of the enterprises in St. Petersburg they are very willing to accept any used bags, film and other plastic. It turns out that this is a valuable component for the production of paving slabs.

This technology is not new, but it has received mass application right now, when there is really a lot of unnecessary plastic. A huge number of bags and films must first be crushed to a state of flakes, and then added to the sand mixture, from which ordinary paving slabs are made. The product becomes several times stronger and more durable.

According to a factory representative, this tile is hygroscopic. If moisture gets into the concrete tile in winter, it will absorb this moisture into itself, the frost will hit - it will begin to crumble and break. This will not happen with polymer sand.

Such a tile can be given various shades and any shape - it is mounted in the same way as a traditional one. And most importantly, plastic raw materials for it do not need to be mined from the bowels of the Earth or bought. Unnecessary garbage gives products unique properties.
One such tile holds about a kilogram of packages. In appearance, it is not very different from ordinary, plastic-free tiles, but in terms of strength it will give a hundred points ahead. In addition, it is much lighter than the traditional one.

And such products are not afraid of moisture, alkalis and acids, mold and fungi, frosts down to minus 70 degrees. It has a 20 year guarantee. And instead of lying in a landfill, old packages continue to benefit people.

Do you want your packages to end up not in the Ocean, but in such a wonderful stove?

It's more than possible! All you need to do is not to throw polyethylene into ordinary garbage, but to recycle it. And there are several ways to do this:

1. You can donate plastic separately to special containers and collection points. They are in many cities of Russia, all are marked on the map.

2. You can hand over polyethylene for processing in St. Petersburg, Moscow, Veliky Novgorod, Cherepovets, Saratov and Lipetsk at the shares " Separate collection» - they are held every first Saturday of the month in each district of the city, the addresses are indicated

Some people still don't understand the usefulness of using gift bags, they say, the main thing is not the packaging, but the contents. This approach cannot be considered correct, since even the most modest gift can be significantly transformed by beautiful packaging. But that's not all: a gift packed in a festive bag balances on the brink of a surprise, that is, it creates an atmosphere of mystery, and this has been valued at all times and is still valued today, because, whatever one may say, everyone loves surprises.

"Batch" variety

Gift wrapping is sold everywhere, but online shopping is not alien to wholesalers, so many entrepreneurs also prefer to make purchases without leaving their office or home. Gift packages on Belany.com.ua are the best solution for all businessmen, as well as for all thrifty people who do not like to make unnecessary gestures. After all, having a stock of gift bags available, you can not bother looking for a much-needed product, especially on the eve of the holidays. And all because in the pre-holiday turmoil, you can completely forget about purchasing such products.

The abundance that Belany offers can amaze anyone who visits this Internet resource - whether for idle curiosity or for the specific purpose of stocking up on holiday packaging for future use or purchasing it for commercial purposes. Even the catalog presented on the site could not contain all the commodity items, there are so many of them. Quilted bags, options for children, shiny, rustling, with a pattern, different shapes and sizes. And all this can be bought right now, moreover, at a wholesale price. True, the offer is relevant only for residents of Ukraine, because only for them delivery to the largest cities is provided.

Gift bag features

Now the presentation of gifts without appropriate packaging is considered bad manners, and it doesn’t matter at all what occasion the present is for. A variety of gift bags will allow you to choose the right copy for any event, whether New Year, birthday, Christmas, "male" or "female" holiday. Sometimes gifts are given "just like that", and in this case it is provided great amount"neutral" options, that is, not carrying a thematic load. Such versatility allows you to present a present at any time.

The abundance of sizes and shapes is also a huge advantage, because there are very tiny gift bags in which you can pack jewelry or a box with jewelry, and there are giant bags designed for large items, such as blankets, blankets or bedding sets. Some specimens are decorated with additional decorative elements - ribbons, rhinestones, sequins, ribbons, which only adds to their originality.

Advantages

• The product can easily cheer up and envelop the present with an aura of mystery.
• The package, thanks to the presence of handles, is convenient to carry.
• The product can be used repeatedly.
• The used product is recycled.

Today we are so accustomed to packaging bags that we don’t even think about what materials are used for this or that type. We note the rustling or wrinkling, the degree of transparency and strength, but we don’t think about what bags are made of in millions of copies. Depending on the material, packages can be divided into the following global categories:

• from plastic;
• from paper;
• from craft.

The most common type of packaging in all package diversity are polymer (plastic) bags: HDPE, PVD and PSD. Low pressure polyethylene (HDPE, PE-HD), which is an organic compound of the polyolefin class ((-CH2-CH2-) n).

HDPE primary granules are a white thermoplastic crystalline ethylene polymer. They have a linear structure and a small number of branches, due to which they are characterized by high crystallinity.

HDPE granules in industry are produced using technologies that provide low pressure. The most popular of them are the following: suspension polymerization, obtaining macromolecular compounds in hexane, gas-phase polymerization.

The polymerization technique is by far the most common. Purified ethylene and a mixed organometallic catalyst are used as raw materials for the production of HDPE.

The prepared solution undergoes polymerization at high temperatures and a pressure of 3.4-5.3 MPa, it is catalyzed (using mainly Ziegler-Natta catalysts) for 10-15 minutes.

From the resulting mass, polyethylene is obtained by removing the solvent by evaporation and separation. Granular polyethylene is subjected to steam treatment.

Low pressure polyethylene has the following distinctive characteristics:

• The physical and mechanical properties of this material depend on the degree of crystallinity, branching of the molecular weight. For example, thin polyethylene films are characterized by high plasticity, while in the form of thick sheets given material acquires rigidity. The water absorption of HDPE is not significant (products made from it do not allow moisture to pass through and can be used in places of high humidity).
• Chemical properties This material guarantees products made from it increased frost resistance. It is resistant to most fats and oils. Does not react with salts, alkalis and acids (therefore, it can be used for the production of bags and other packaging for enterprises chemical industry). Does not emit toxic substances during operation. Polyethylene itself has an increased sensitivity to oxidation, therefore stabilizers are introduced into it to increase its service life. HDPE is resistant to compression and stretching, although it is prone to cold flow (changing dimensions under constant load).

Low density polyethylene (LDPE, PE-LD) is a white polymerization product in granular form. Unlike primary ethylene granules, LDPE macromolecules contain side hydrocarbon chains C1-C4, which leads to the fact that the density of this material is less than that of HDPE and PSD.

Secondary granules - a synthetic material obtained in tubular reactors by polymerization or in reactors using radial initiators. They can be produced both in pure form and with the addition of dyes, stabilizers, etc. polymerization takes place under the influence of oxygen, organic peroxides, or combinations thereof.

Ethylene is mixed with the initiator, heated and compressed by the compressor. The resulting polyethylene is cleaned of unreacted raw materials, sent to a grinding conveyor, which brings it to the actual form, which, being dried, is packaged and sent to warehouses.

Additionally, it can be dyed. The main difficulty in technological process- the need to conduct it in a device that can withstand high pressure; and besides, to obtain granules, ethylene must go through several cycles in the reaction system - due to the low degree of conversion.

Unlike HDPE, which bags are made of, as well as LDPE, the latter is not resistant to oils and fats, as well as to ultraviolet rays. Otherwise, it is a convenient packaging option.

It is a good dielectric, does not dissolve in any of the solvents at room temperature, and can withstand a weight load of 7 to 20 kg. The film obtained from PVD is transparent, smooth to the touch and stretches easily. Basically, it goes to the manufacture of bags with a loop and punch handle, in which objects with cutting edges and sharp corners can be carried.

Polyethylene of average (mixed) pressure is also called mixed polyethylene. For its manufacture, LDPE and PSD are mixed in various proportions. Depending on the percentage, the material will have properties characteristic of the above materials. For example, the strength of the resulting film will be greater if 4-15% of primary granules are added to LDPE; if HDPE is taken as the basis, and secondary granules are added, then the products acquire greater elasticity and become more resistant to tearing.

This type of polyethylene is obtained at a pressure of 3-4 MPa in an autoclave or a tubular reactor. It has a highly crystalline structure. Chemically resistant, physically strong, is a dielectric.

Polypropylene is a thermoplastic non-polar polymer of synthetic origin, which also belongs to the class of polyolefins.

Chemically represented as (C3H6)n. Produced in the form of a homopolymer and copolymers obtained at low and medium pressures by copolymerization of propylene and ethylene with the addition of organometallic catalysts; in the form of a white powder or granules; stabilized, unpainted and painted.

Standard on Russian market this material is referred to as PP, but other abbreviations may occur, for example, PP HO (homopolymer), HIPP (highly isotactic polypropylene homopolymer), PPM (propylene and ethylene block copolymer (low content)), PPR (propylene and ethylene (medium content)), PPU (propylene-ethylene block copolymer (high content)), PP random copolymer (propylene-ethylene random copolymer), PP-EPDM or PP/EP (blend of polypropylene and ethylene-propylene-diene terpolymer ), EMPP (rubber modified polypropylene), mPP (metallocene polypropylene), etc.

Polypropylene can be divided into the following types(relative to the main chain relative to the side groups (CH3-)):

• isotactic;
• syndiotactic;
• atactic.

On an industrial scale, an isotactic type polymer is produced, characterized by a high degree of crystallinity, hardness, heat resistance and strength. In terms of its density, polypropylene is inferior to polyethylene, but at the same time it is more heat-resistant and hard, practically not subject to corrosion cracking.

Polypropylene is characterized by resistance to alkalis, salt solutions, a number of acids and other aggressive media. Only strong oxidizing agents have a significant effect on it. At normal temperature, it does not dissolve in organic liquids, it can serve as an insulating material.

The maximum operating temperature of PP is 120-140ºС. Products made from this material will withstand boiling and steam sterilization without deformation or change in properties. Its frost resistance temperature ranges from -5 to -15ºС, but this characteristic can be improved by adding ethylene to the macromolecule.

At the same time, due to the presence of tertiary carbon atoms, this material is sensitive to ultraviolet radiation. Prolonged irradiation of unstabilized PP leads to its premature aging. It is transparent - polypropylene acquires this property due to the introduction of a nucleator, as well as a special setting of temperature fluctuations.

Paper

Today, the percentage of paper used in the production of bags is increasing, since this raw material is inexpensive and environmentally friendly. Also, paper bags are indispensable for the storage and transportation of many goods that cannot but lose their properties when using polyethylene. In addition, paper is ideal for applying various types of advertising on its surface.

Absolutely any paper can be used as a raw material. However, for the production of thin bags more often use - coated cardboard.

A special coating of adhesive and plasticizer and pigment (chalk or kaolin) is applied to the cardboard. This coating gives the material additional special properties and shine.

Chalking gives the material, above all, an attractive appearance. Almost mirror gloss, low porosity of the front layer guarantees the best further printing processing - a high-quality and bright image.

Coating can be carried out in three ways: machine, off-machine and cast. The method of overcoating the material is also used, followed by smoothing and leveling it with a scraper - a long thin plate.

This method is called scraper coating. In addition, the coating can be applied in multiple layers to provide additional whiteness and surface gloss.

Material coated on one side is called duplex. It consists of a bottom layer (bleached or unbleached pulp (waste paper)), an insert (a thick layer of pulp, waste paper or wood pulp Low quality), the top layer (bleached or unbleached pulp, wood pulp or bleached waste paper) and the coating itself.

The composition of the material coated on both sides, triplex, is somewhat different. If the liner remains the same, then the top and bottom layers should be made from higher quality raw materials.

According to the pan-European classification, coated cardboard is divided into three types:

SBB (SBS) - Solid Bleached Board (Sulphate) - made from bleached pulp, solid, with a density of 185 - 390 g / m2, one- or two-sided coated;

FBB - Folding Boxboard - chrome-plated. – three-layer (outer layers are made of bleached chemical pulp, the insert is made of wood pulp). Its density is 170-850 g/m2, coating is triplex;

WLC - White lined Chipboard - made from recycled pulp with the possible addition of wood pulp. The insert is made of cheap cardboard, the outer layers are made of high-quality waste paper. Chalking is possible both duplex and triplex.

Cardboard is also marked according to the German classification at the factory: uncoated (UD), cardboard made from primary fibers, duplex and triplex - GC, GD and GT, respectively.

In Russia, there are a number of additional characteristics: M - cardboard coated on the top layer of bleached pulp, MNO - coated cardboard (unbleached base), MO - coated cover.

Coated paper

Another thing bags are made of is coated paper. Its production at the initial stage does not differ from the process of obtaining ordinary paper. The paper web is dehydrated, pressed and dried. The paper is filled with kaolin, calcium carbonate, titanium dioxide and glued.

Then the web is passed under pressure and high temperature between the shafts to give it strength, smoothness and shine.

Then the paper is covered once or repeatedly with coating paste. Each subsequent coating is applied either on the dried first one or on the wet one. Depending on the amount of coating paste applied to the paper and the depth of penetration, coating is divided into light, full and cast.

When blade coating, the paste is applied in excess. And then its excess is removed with a special knife, when cast - the coating layer is sprayed, which makes the coating more uniform.

Coated paper is classified according to a variety of characteristics: by the content of fibrous components, by the number of coating layers, by the mass of the coating, by the component composition.

Coated paper properties include weight, whiteness, sunlight permeability, roughness, moisture, and pluck resistance of the paper web.

Each brand offers several varieties of paper of different weights. The main weight values ​​for coated papers are 70, 90, 130, 150, 200, 250, 300, 350 g/m2. Packages with a density of 80, 115, 170 g/m2 are also in demand.

Roughness or smoothness measures the average height of the paper asperities in microns. This indicator of coated papers should be about 0.83 microns. Plucking resistance is an indicator that affects print quality. For coated paper, this index varies from 4 to 7, which ensures optimal ink absorption.

craft

The raw material for the production of kraft paper is long-staple pulp. It is further processed by a certain method - sulfate cooking. Its essence is to remove the lignin substance from the incoming raw material, the properties of which prevent the production of a strong and bendable paper material. The main part of the kraft process is the processing of wood chips with an aqueous solution that contains sodium sulfate and hydroxide.

The density index of kraft paper is in the range of 35-120 g/m2. Depending on it, the scope of kraft paper is determined. Kraft paper bags are breathable, durable, moisture and temperature resistant.

The quality of the pulp used in the production allows you to give kraft paper different shades. The use of unbleached wood will give a brown color, bleached - shades from yellowish to white.

It is important that kraft paper is environmentally friendly. It can be used as a recyclable material due to the use of wood in its production. Kraft has excellent protective properties both from mechanical influences, and from the influence of temperatures and direct sunlight.

Spunbond

The word "spunbond" is used both for the name of the nonwoven material and for the technology of its production. The main raw materials for the creation of this material are chemical fibers, mostly polypropylene, the advantages of which include resistance to chemicals, mechanical stress and low weight.

The spunbond technology is the main way to obtain this nonwoven textile material, by melting the polymer raw materials, carrying out its complete purification, composing a mixture of fibers and forming continuous streaming threads of small diameter. Actually, the die is a perforated heat-resistant steel plate.

Subsequently, to fasten the resulting threads, you can use various technologies, depending on the desired result (field of application). In production, the most common are the method of needle-punched bonding and thermal bonding (using calenders, hot rolls that melt the threads at certain points).

As for the characteristics of spunbond at the physical level, this material is resistant to crushing, has the ability to restore its original shape after the removal of the "irritant" that caused local deformation.

Long-term use of spunbond bags and bags is feasible due to its resistance to liquids and acids. It does not rot or mold, withstands cold down to -55 °C without changing its strength, and with the addition of special components at the production stage, heat up to 130 °C. It can be dyed during the melting of the polymer, as well as being already formed into a finished product. Non-toxic in air and water at temperatures environment even in the presence of other factors and foreign substances.

papermatch

The production technology of "papermatch" bags from polymer paper allows integrating the strength inherent in paper bags with the elasticity and low cost of polyethylene bags.

Calcium carbonate and talc of various fractions are used as additives to polyethylene. These additives give the surface of the material used a dull and "rough" appearance, making it look like a bag of PSD (medium pressure polyethylene). On such surfaces, silk-screen printing looks advantageous. The colors are perfectly absorbed, the images are shiny and bright.

The use of additives makes the papermatch bag look like paper - it is crumpled, crunchy and seems quite dense, while possessing the strength of polyethylene.

On our website you can order printed bags to uniquely and promote your brand even more effectively!

Once upon a time, bags in our country were in short supply and many were used even when the paint came off and the holes were sealed with tape. At that time, the packages were colorful: with different landscapes, photographs of female models and images of cities. always stood out from the crowd and they were always foreign multinational companies ( Coca Cola, Pepsi ), and with varnish from under clothes and shoes, it was perceived as a full-fledged bag, with which young girls constantly walked.

More than 10 years have passed and now the logo package is taken for granted. Bags with a logo began to be made not only by brands of consumer goods, but also on b2b market. It has become customary to give corporate gifts in paper branded bags, both large and small.

So what is the functional task of the package in terms of marketing and advertising?

Firstly, in addition to its direct task (packing items), it creates the atmosphere and significance of the person to whom the package is served, especially when a gift is presented. A beautifully designed package adds psychological weight to the gift. And we are always pleased to receive "expensive" gifts. Small paper bags are often used by jewelry and watch companies.

Secondly, the package itself is another free advertising medium for your company, where you can specify services, products, company contacts,For example, a cell phone companyBeeline successfully used branded packages, accessories and textiles, and using only its corporate colors - and now the person is already the bearer of the brand and reminds of him (note for free).

Therefore, branded packages are used by so many manufacturers and retail chains of clothing, footwear, retail chains, food products, electronics, and food delivery companies. Even if you have 1 small store, it is worth allocating a budget for such a talking advertising medium as a package. After all, it works not only when it is openly carried down the street, but also when the buyer comes home.

In addition, on bags and other souvenirs and promotional clothingdo not distribute there is a forbidding "advertising law". M alcohol and tobacco industry archaeologists, think about it,after all, you can issue such packages in retail chainsand corporate departmentsand now your ad is already independently moving around the city. You just need to remember that this will work with large-scale distribution of packages.

If the bag is larger than A4, then it is often left and then used in their own needs and periodically contacted with the message of your brand, which contributes to repeat purchase.

Textile bags with a logo, in particular under boxes for shoes and clothes, have become the latest trend in the packaging direction. It is noticed that such handbags in life are used more often than plastic bags. The downside is that the bag itself is much more expensive than the bags.