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World Fair Trade Day. Membership in the Fair Trade Organization IFAT

world day fair trade celebrated May 11th. It's no secret that trading is not always fair: stores sometimes resort to various tricks to get the buyer to spend more. Learning about simple rules you can avoid being scammed.

On Fair Trade Day, many seminars and business meetings are held to discuss the problems associated with trade and suggest ways to solve them. 11 everyone will be able to evaluate the honesty of retail outlets by paying attention to the behavior of sellers, as well as people who organize sales in large shopping malls.

V modern world great amount shops offer their goods, luring potential buyers with colorful windows, tempting promotions and bonuses. Before you go shopping in grocery stores, it is worth remembering that at the point of sale everyone is waiting for a lot of tricks that make them buy more. Here are a few tips to help you save money.

How not to be deceived when shopping

1. You need to go to the grocery store full. Marketers know a lot about sales, so in most outlets, seductive fragrances will be waiting for buyers. Crispy buns and the smell of freshly baked bread make you salivate involuntarily. At such moments, it is important to remember: this is a deception that makes you buy too much. No less seductive are fruits and vegetables that are sprinkled with water to give them a more appetizing look.

2. Necessary goods at a fair price are not placed at eye level. Shelves with treasured products are located near the floor. Quality products are most often hidden in the depths of refrigerators and refrigerated shelves. In the forefront are products whose expiration date is coming to an end.

3. At the checkouts there are showcases with small change, not to buy which is a big problem. Bright wrappers and candy wrappers attract the attention of not only adults, but also children, who literally force parents to buy useless products. Another "ambush" is located directly at the cashier: promotional goods that are very difficult to ignore.

4. A great way to not be deceived will help: compiling an accurate shopping list and a small amount Money. Thanks to the cherished marks in a smartphone or on a traditional piece of paper, the likelihood of deception is reduced, even if during shopping the eye comes across a seductive stock of goods that are not needed at the moment.

5. Checking checks is another way to protect yourself from being scammed. With a large number of purchases, you can not keep track of how the cashier breaks through not one, but several positions of the purchased goods at once. If you check the compliance of the grocery basket with the items on the check, you can easily avoid the dishonesty or forgetfulness of the cashier.

6. You need to check both the change and the amount of the payment if the purchase was paid by card. Often, cashiers demand to pay again, complaining that the payment was not made. A notification on the phone will resolve the dispute and relieve the hassle.

7. The discrepancy between the price tags on the product is also often a trick. Not everyone will argue over a few rubles, so the trick works. In case of doubt, you need to take a photo of the price tag or take it with you so that the hall employees do not have time to change them, looking at the flaring conflict.

8. The markets are often deceived, so the sellers hide the scales, which often have additional loads. Every market should have a control scale, and if in doubt, use it.

It is much easier to protect yourself from deception with the help of observation and responsibility than to deal with dishonest sellers later.

Wait and don't forget to press and

Today, in stores, you can increasingly see products equipped with special markings. These marks indicate, as a rule, that we have before us - environmentally friendly, and therefore not hazardous to health products. Examples of such signs on trade items: “non-GMO”, “free of surfactants, parabens and SLS”, “made from natural raw materials”, “approved by dermatologists”, etc. The voiced fact perfectly illustrates the concept of "fair trade". It is even dedicated to a separate international holiday - World Fair Trade Day, celebrated by all those interested in selling and buying the "right" goods every spring.


About World Fair Trade Day

There is no exact date for the celebration of World Fair Trade Day. Each time it falls on different days, but it always happens in May, namely, on the second Saturday of the spring month. In addition, May is called the period of fair trade. In 2020, World Fair Trade Day falls on the 9th of May.


When the holiday appeared is not known for certain. It is organized and supervised by the World Fair Trade Organization. The purpose of this large-scale action is to convey to the consciousness and awareness of sellers the need and principles of the strategy promoted by the celebration. the main objective world day fair trade - to ensure that manufacturers release and further sell goods that meet international standards. This holiday is also a great opportunity for commercial companies involved in the sale of branded products to demonstrate themselves as fair traders.

World Fair Trade Day is a day of cultivating noble aspirations and condemning antisocial, inhumane actions that have become a habit for many manufacturers. The latter include:

  • exorbitantly high prices, exceeding the cost and purchase price of the goods by several, or even tens of times;

  • the use of child labor (typical for third world countries);
  • paying penny salaries to their employees at 12 or even 16-hour labor day; when working day and night shifts;
  • production of goods with a violation of technology and the use of products hazardous to health.

On World Fair Trade Day, the organizers hold conferences, discussions, round tables, thematic meetings of businessmen. There are also interesting expositions highlighting current problems in the field of economy and trade; exhibitions and seminars.

History reference

World Fair Trade Day is a great opportunity to look back into history. From time immemorial, the word "trade" caused people not too pleasant associations. In the minds of our ancestors, this term was strongly associated with fraud. The fact that trade can be fair and just was not even thought of in those days - it seemed to be something out of the realm of fantasy.

It was only in 1940 that such a concept was not just talked about, but the irrational idea began to be put into practice. A firm called 10,000 Villages appeared on the market, supplying countries from the developing segment with handmade goods. These were textile gizmos, embroidered accessories and other attributes, jute products, wicker souvenirs. Prices for these goods were set purely symbolic.

The second push to form the fair trade movement came 20 years later. It was initiated by hippies who organized a protest against slave labor in production and farms. Following this, in the UK, where, in fact, the riot took place, the first ethical goods store opened. It sold products made in various techniques of arts and crafts and crafts.


Lavka used in her work the strategy alternative trade. Its functioning was based on the principle of “helping by selling”. The shop quickly found its customers, and the idea itself turned out to be so popular that similar outlets began to open in other European countries.


Directly for a current called fair trade, arose after another two decades, in the 80s. Thanks to the activities of its participants, such mandatory measures as labeling and certification of goods were introduced into production. Basically, the “Fairtrade” mark was applied to products of a different nature, which meant:

  • firstly, the use of ecological raw materials in the manufacture of the product;
  • secondly, the compliance of working conditions at the enterprise that produced the products, international standards;
  • thirdly, the absence of emissions of chemicals into the soil during the production of goods;
  • fourthly, the manufacture of products without involving minors in the process.

Among other things, the social movement has its own individual motto: "Fair trade is not begging."

Basic principles of fair trade

Let's talk about the principles of fair trade on this unusual holiday of World Fair Trade Day.

1. Transparency of the actions of the entrepreneur and the creation of regular reports and his activities. A fair trade firm maintains safe, fair dealings with trading partners and helps small businesses grow their businesses.

2. Establishing a fair price for products. Unlike the capitalist regime, this movement provides for decent wages for participants in the production process and products - the manufacturer himself.

3. Organization of good working conditions. They are obliged to comply with the norms of legislation at various levels and ILO acts and are aimed at obscuring the safety for the health of people involved in the production process, and their moral satisfaction from the functions performed.



4. Protection of nature. This principle is manifested in the fact that raw materials for the manufacture of goods are used from local sources, energy - from renewable resources. It should also be noted that minimizing the emission of harmful substances into the atmosphere and environment during the production process.

5. To give development opportunities to low-income entrepreneurs. This phrase, in fact, is the key goal of the World Fair Trade Organization. It implies the fight against poverty through the sale of their own goods.

6. Prohibition of use in the production process of free work force and child labour. For their participation in the manufacture of environmentally friendly products, any person should receive a decent income. Children may also be involved in this process, but only on a voluntary basis and unless the working conditions are harmful to health, incapacitate or impair the safety of the child. In addition, minors in this case receive the same amount of money for their work as adults.

7. No discrimination based on gender, religion or race. All people, no matter what, have the right to participate in the production of goods. In addition, they are allowed to form trade unions.

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Among the events traditionally organized on this day are exhibitions, seminars, conferences, in which manufacturing companies from different countries of the world, promoting the principles of fair trade, which must comply with international standards. In addition, these events are aimed at creating a negative public attitude towards slave labor and drawing people's attention to the environmental conditions for the production of goods.

Fair trade is a social movement designed to uphold international standards and public policy on labeled and unlabeled goods. The focus is on goods exported from developing countries to developed ones.

Fair trade goods can be food such as tea, coffee, cocoa, bananas, as well as handicrafts and clothing. The main thing is that they should be produced without the use of slave and child labor.

For example, topics in different years were the words: Fair Trade + Ecology (calling manufacturers to produce environmentally friendly and safe products), Trade for people: fair trade - your world (TRADE FOR PEOPLE - Fair Trade your world).

Detailed description:

(date for 2018) World Fair Trade Day is celebrated annually on the second Saturday of May, and May is considered Fair Trade Month.

The Day, led by the World Fair Trade Organization, allows approximately 350 producer collectives and fair trade organizations from 70 countries to declare their participation in fair trade.

Among the events traditionally organized on this day are exhibitions, seminars, conferences, in which manufacturing companies from around the world take part, promoting the principles of fair trade, which must comply with international standards.

In addition, these events are aimed at creating a negative public attitude towards slave labor and drawing people's attention to the environmental conditions for the production of goods. The main thing is that they be produced without the use of slave and child labor.

In general, the main initiators of this holiday are the public movement Fair Trade, which advocates fair standards for regulating most aspects international trade. Moreover, they purposefully oppose their own to those generally accepted, considering them unfair.

The essence of the movement


If we simplify the situation as much as possible, we get the following picture. The classical market economy does not take into account social, environmental and a number of other aspects in the process of price formation.

There is, for example, a huge agro-industrial complex. Due to mass production, a conveyor system, the cheapest, but completely unfriendly fertilizers and much more, he is able to keep the price of each individual product at a minimum level, winning at the expense of quantity. The consumer actively buys, getting something of average quality, but suitable.

And there is a farmer who monitors the environment, provides jobs, uses normal fertilizers. And in order to stay "in the black", he has to raise the price significantly above the very minimum market price that the already mentioned agro-industrial complex sets. And consumers are not particularly eager to buy something from him, because it's expensive.

So, the main point of the theory of fair trade is that it is the farmer who is doing the right thing here. That products should have a certain minimum price that would allow the farmer to survive without subsidies. And yes, this price can be significantly higher than the market price. And consumers, if they care about social justice, ecology and human rights, should understand and support this. Because it's fair.


For the same reasons, producers from developing countries cannot compete with global corporations- in any case, their products will be more expensive and of lower quality compared to similar products from large monopolists. And if there is no profit, how can developing countries develop? But no way. And it's not fair.

That is, in fact, “fair trade” is a kind of protectionism, when the consumer is forced to pay more simply in order to take into account the numerous and diverse interests of others.

And what of it?

Fortunately, there is always an alternative. You can buy products with a beautiful Fair Trade label, feeling that your money will really help business development, improve the environment and compensate for social injustice. Or you can ignore all this and act solely for reasons of personal necessity. This is rational, but does not correspond to the interests of civil and socially conscious society.

In any case, it is better to know that every additional dollar spent on the purchase of a product under the brand name "fair trade" will benefit society than to overpay for the dubious prefix "eco", which does not mean at all that the product is really eco-friendly.


But this trend will not come to our country soon. Although, to be honest, it would be really beneficial for us, as a developing economy. It would help to compete with the Europeans in their markets.

And that's about everything here, only more colorful, more verbose and with concrete examples, and spoken at the numerous conferences and events hosted by the Fair Trade Organization on this day.

We also believe that you would be interested to know what the world's leading economists are doing in the near future. To tell the truth, these forecasts are not very encouraging.

The 2nd Saturday of May is the day when the whole world rethinks in a philosophical and practical way the main principles of fair trade. Manufacturers and merchants from different countries hold thematic business meetings, expositions and conferences. The noble "mission" of the holiday is to promote the postulates of fair trade and honest business in accordance with international regulations. The main topics for censure are child labour, slave bondage, inflated prices and disruption of production ecosystems.

At the origins of the holiday

Trade still in ancient times associated with fraud and deceit. It is no coincidence that the patron saint of merchants, Mercury, wore winged sandals to quickly hide in "what if". He was an ardent champion of crooks and thieves. It just so happens that the very concept of fair trade has an irrational meaning.

However, in 1940, the commercialization of goods from the "fair chain" began. 10,000 Villages began to supply handicrafts (jute products, embroidery on textiles) to developing countries. The item was more of a symbol of donation.

In the 60s, hippies "ostracized" powerful monopoly companies. They opposed hard labor in factories and farmlands. In Britain, the first store appeared, where ethical goods were presented. The alternative trade shop worked on the principle of “helping by selling”. There were dolls, tom-toms, masks and other handicraft items on the shelves. The store gained popularity, and similar stores began to open in other European countries.

The fair trade movement

In the 1980s, a new social movement called fair trade emerged. All products became subject to mandatory certification and labeling. A common motto was coined - "Fair trade is not aid" ("Fair trade is not begging"). The Fairtrade label is evidence that the production of goods used eco-friendly raw materials, there was no release of chemicals into the soil, working conditions complied with international standards, and the labor of children "was not involved."

Products with a "fair label" are often more expensive than analogues, but many consumers consciously prefer this category of products. Marking allows you to track the entire product chain, from the origin of the product, production, delivery, and ending with the act of purchase.

Fair trade principles:
creating conditions for small and unprofitable companies to enter the market;
absolute business transparency and a simple participation algorithm;
an honest price according to the location, which covers the mortgaged cost and development costs;
equality of men and women in the status of participants in the movement;
humane working conditions.

The main group of goods is export products from third world countries. The register of products includes: bananas, coffee, tea, honey, oranges, cocoa, fruits, vegetables, spices, nuts, wine, etc. Manufacturing companies that adhere to the laws of "fair trade" label their products with a single sign.

Producer consolidation upholds standards of labor, ethical, social and environmental regulation. The organizer of the movement is the World Fair Trade Organization.


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