How to make an effective company advertisement. #4 - Free third party advertising. #1 – Basic Free Online Advertising Option

There are many free ways to promote and promote groups and communities on social networks. Some of them are very effective, but they all require time and effort. Therefore, one day there comes a moment when you realize that in addition to all the available methods, it would be good to add one more, paid method - targeted ads. And if before there was no experience of submitting advertising, for example, in such social network, like VKontakte, the next question arises quite quickly: how to make VKontakte advertising on your own, without asking for help from specialists.

In fact, there is nothing complicated. I think that with the help of my screenshots, you will be able to repeat all the steps, make an advertisement on VKontakte, and analyze the results.

Starting the first advertising campaign

The first thing to start with is to follow this link. to the VKontakte advertising page. We are interested in the first tab "Targeted Ads". I must say right away that targeted ads are a key feature of VKontakte advertising, and they imply the presence of tools with which you can customize the display of an ad according to various parameters.

Gender, age, marital status, country and city of residence.
University, faculty, school, year of higher education.
Positions, districts, metro stations and even streets.
Interests, hobbies, favorite movies, books, games, etc.

That is, we can customize our ad in such a way that the ad is shown to the target audience. If in your target audience schoolchildren are not included, then you can independently set the desired age of the audience, and exclude ad impressions from the field of view of schoolchildren.

Click on the “Targeted Ads” tab and read carefully about the benefits of placing ads on VKontakte. Feel free to click "Create Ad". On the next page, we are asked what we want to advertise: our community (group, public or meetings), the VKontakte application, a video with a link to the advertiser's website or an external website. Community advertising is the most popular, so we choose this option as an example if it suits you.

Here, on this page, you will need to select your community, and you will find yourself on the ad placement page. Task: choose the accommodation option that you like best.

Title 25 characters + image 90x120px with pay-per-view
Headline 25 characters + image 90x65px + ad text 60 characters with pay per click
Promoting communities - the group logo is automatically shown.

In my opinion, the most difficult thing is to correctly write a 25-character title. In my case, it would be better to correct the title with two words “Tips box”.

Scroll down and you will see the targeting settings. You can select a country, city, gender, indicate interests and education. If you see fit and check the necessary items, then in this way you will narrow your audience to the target audience, interested in your products and services.

The most important thing left is to set the cost of the advertising price. And for this, it is important to determine what you want to pay for - for impressions or clicks.

Here is how VKontakte describes the differences between ads for impressions and clicks:

“Pay-per-impression ads are a more static format than pay-per-click ads. They are suitable for advertisers who are interested in generating demand for a product or service of a particular brand or in image advertising. The main component of pay-per-impression ads is the image.
When paying for impressions, for each 1000 impressions, the amount that you set yourself is deducted from your budget (for example, 1 ruble = 1000 impressions).

When paying for clicks, only unique clicks on your ad are counted. If a VKontakte user has already followed this announcement(from any computer), the transition will not be counted. You also set the price for the transition yourself (for example, 1 transition = 1 ruble).»

It is worth considering only the fact that when paying for impressions, the image is noticeably larger due to the lack of ad text and, most importantly, there is no CTR in the CPM formula.

Since the effectiveness of advertising can only be determined through testing, I prefer to listen to the advice of more experienced people, and set the payment for clicks. That is, I will pay only for those people who clicked on my ad and clicked on it. For the first time, I recommend starting with a small cost of the transition - 3 rubles, even though VKontakte recommends paying me from 22 to 31 rubles per transition.

As an example, here are my results:

Having set the cost of the transition to 3 rubles, I replenished my account by 300 rubles. For 3 days, 36 transitions were made, and 5 of them became subscribers of the group. Small results, but to get the best, I need this experience today. As a result, 108 rubles out of 300 rubles were spent in 3 days. The cost of one subscriber was 21.6 rubles. Expensive to say the least. We still have to work on reducing the cost of a subscriber. It is difficult to achieve what you want the first time. This means that I have to test the increase in the cost of the transition, since the higher I set the bid, the more often my ad will be shown.

With experience, an understanding of the chips will come, which seem to lie on the surface, but the first time they are not amenable to awareness. By experimenting with the selection of target groups and improving the advertisement itself, you can achieve a smaller number of target audiences and a smaller, but more optimal cost per click.

You need to be prepared for the fact that the effectiveness of your ad will have to be constantly monitored, if you are not satisfied with the results, then there is always the opportunity to edit the ad and make changes to the settings.

Running ad

After you agree with the advertising policy of VKontakte, the ad must be launched in your personal account. Now that you have created your first advertising campaign, on the right side of the page you will see the link "advertisement", follow it at any time, and you will find yourself in your advertising account.

Replenishment of the budget

At the top, enter the amount of the total limit and the daily limit. That is, how much money would you spend on advertising per day, and for all time. Of course, first, you need to replenish the balance personal account and transfer money in any way convenient for you: Visa and Master Card bank cards, using electronic payment systems Yandex.Money, WebMoney and Qiwi Wallet You can also replenish your account using a fairly large list of payment terminals.

After the money appears on the account of your personal account, you need to set the daily and total limit at the top of the page and in the table, and launch an ad in the "status" section. After that, your ad is sent for moderation for about 2-3 hours. The moderation of VKontakte ads is serious: you can’t address the audience with “you” in an advertisement, indicate phone numbers in the text and in the image, you can’t advertise drugs, pornography, tobacco products, etc.

Should know! There must be at least 100 rubles left on the campaign account, otherwise you will see a warning:

"Could not run ad. For each ad you run, you must have at least $100 in your budget. You can replenish the budget or stop the ad. "

Don't be afraid while running advertising campaign make changes to the ad settings if you see that the result does not suit you. In some advertising campaigns, it will be more profitable to use payment for impressions, rather than for clicks. But you have to experience it for yourself.

Pay attention to the ads that are showing on your page right now. Evaluate whether the advertiser correctly took into account your interests, or preferred to waste the advertising budget. For example, if you are a mother on maternity leave, and you are shown an advertisement for the Elektrostal plant, then this is a clear sign that the advertiser has set up his ad incorrectly, and, accordingly, the effectiveness of his advertising campaign will be low.

Walk through the streets of the city: you will see that at best one out of a dozen ads really does its job - attracts attention. How to invest in advertising so that these investments turn out to be beneficial for your business, and not undermine it?

1. Don't copy your competitors

The main thing to remember: the height of recklessness is an advertisement like “We are open” (and it doesn’t matter that just such an advertisement hangs on three neighboring houses). It is regrettable to state this, but the share of such advertising does not decrease from year to year, and its effectiveness is reduced to zero.

2. Remember your target audience

An example of an unsuccessful choice of a channel for promotion is the advertising of products intended for pensioners on the Internet. As well as advertising new high-performance microprocessor controllers on the forum for housewives. I think it is unnecessary to clarify that the positive result from such advertising is negligible, if not completely absent.

3. Conduct a preliminary performance analysis

In most cases, entrepreneurs are looking for some way to advertise their products and services, invest a significant (or even all) amount in it, and after a couple of weeks or months, all the money is safely flying down the drain. To prevent such an outcome of events, follow a few simple rules.

If you have only one phone number, then you can indicate different contact persons in the advertisement: for example, in one case you indicate that you need to ask Svetlana, in the other - Yulia

Never bet on only one type of advertising. There are a lot of channels for promotion today, from contextual advertising in search engines and targeted advertising on social media outdoor advertising and advertising in mailboxes, from handing out leaflets and flyers on the street to direct advertising in the media or on transport.

If the result from advertising exceeds the costs of it, this promotion channel has the right to life for you and your business. For such methods of advertising, it is advisable to increase the budget, but not by much - about twice. If it works the second time, it will double again, and so on. In any case, you should not sharply increase the budget of advertising that works well right now, since you cannot be sure that it will be effective tomorrow.

4. Make your own measurements of the effectiveness of advertising channels

Every type of advertising you use must be measured and calibrated. This means that when advertising in one or another source, you must know exactly how many potential customers you received from there. It's easy to do.

Use a different phone number for each ad or, if you are promoting goods and services on the Internet, provide links to pages with different addresses (the content of the pages, of course, must be the same).

If you have only one phone number, then you can indicate different contact persons in the advertisement: for example, in one case you indicate that you need to ask Svetlana, in the other - Yulia.

5. Remember: any advertising medium must have three components: an offer, a restriction on any parameter, and a call to action

The proposal must be interesting in itself. It should make your potential customer want your product or service right now. An offer can be a significant discount, a gift when purchasing your product, as well as other bonuses or certificates for receiving interesting services.

For example: “When you buy two products “A”, you get the third one as a gift”, “40% discount on the entire range of products”, or “Buy product “B” and get a certificate for visiting the water park for the whole family”.

Do not forget about the presence of a limit - it can be by time, by the number of customers or by the number of orders. For example: “Only until the end of the week, when buying a laptop, you get a coupon for a 50% discount on any product in our store”, “We give the first three customers a day when buying a washing machine, we give a microwave”, “When buying a table, delivery is free. Every day, 20 tables participate in the promotion.

A call to action means that it is necessary to clearly indicate to the client his next step to purchase a product or service (otherwise, with a high degree of probability, the consumer will not do anything).

For example, for offline advertising: “Call 123-456 right now”, for online promotion: “Fill out the form on the website and our manager will contact you” or “Click the Order button below.” Only the presence of all three points will make your advertisement effective and allow you to stand out from the competition.

Advertising is a way of promotion that allows you to sell more goods faster. Its distinctive feature is that advertising is not addressed to anyone personally, but is designed simultaneously for millions of people. It allows you to inform the target audience about the qualities of the product, convince them to give preference to one or another manufacturer and make them act instantly. This method of promotion is effective with the use of mass media. And since in Lately Internet has become the most influential and widespread media, then good publicity in world wide web will certainly ensure success. So, how to create that it was justified? There are many nuances here.

The specifics of online advertising

Before you create ads on the World Wide Web, you need to understand the distinctive features of publications of this type. The Internet as a mass media has a completely different specificity. IN modern world can not imagine successful project without its promotion with the help of electronic resources. The advantage of this direction is that it allows you to reach the largest possible audience. And this is a very difficult task.

A successful impact on customers is already an achievement, but no one will refuse to attract customers with different psychotypes. After all, this allows you to popularize your business among absolutely opposite circles, that is, to get a big profit. It is quite difficult to achieve such a result, but by using various means of mass persuasion, you can choose the most successful option.

Any tutorial on how to create an ad the right way starts with choosing how to achieve the goal. In Internet marketing, this list is quite wide:

Media. It is presented in the form of colorful bright banners that beckon to buy something. Goods are presented, as a rule, in the form of images. If the idea is well thought out, then it is perfectly remembered by users, because it has a greater impact on them.
Contextual. This type of advertising is more highly specialized, it is aimed at a specific buyer. Such advertising is fully consistent with the interests of the person and is placed in the appropriate places: and ads that are issued by search engines depending on the user's request.
Viral. This is the advertisement, the distributors of which are the users themselves. That is, investments from the supplier, manufacturer or SEO specialist are minimal, since the dissemination of information is provided by the clients themselves. These are interesting and unusual ideas that you want to show others.
Placement in online games. More often than not, the product being promoted is somehow related to the game itself. Perhaps it is created specifically for a specific scenario. Such advertising is also aimed at its target audience.

The effectiveness of online advertising is measured by how it catches the eye and stimulates the purchase of goods. The advantages of this method of promotion are its targeted message (personalization), relatively low cost, instant access to information, and interactivity. The popularity of advertising on the World Wide Web is due, among other things, to a fairly high purchasing power of the audience.

AKAR classification

How to create advertising on the Internet, many organizations are thinking. Some of them even identified their classification features, according to which different methods are divided. For example, the IAB Bureau divides Internet advertising into two subspecies - branding and performance.

But more widely recognized and widespread is the division of promotion methods on the Web according to the method of the Association of Communication Agencies of Russia. According to ACAR, Internet marketing techniques can be divided into search advertising and display advertising. Their place in the market share is approximately the same. The latter has a slightly greater advantage.

The first admission segment has increased by sixteen percent over the past year. In total, this brought the creators about sixty billion rubles. However, it is worth noting that there has been a reduction in traffic from paid advertisements. This situation characteristic not only for the Russian, but also for the foreign market. The difference between the domestic one is that, in fact, two companies are monopolists in the field of search advertising. largest companies- "Yandex" and "Google".

Display advertising is everything that the user sees in applications. The exception is ads in search results and classifieds, which are placed on a paid basis. The Association has identified three main subgroups of display advertising. These are video, banners and text-graphic blocks.

Free advertising option

How to create ads? There are two main ways that differ from each other not only in the method of execution, but also material basis. The advantage of the paid method is that for money there is a high probability of getting a really good result. The free basis is justified only when the advertising is well done. After all, even what is done with your own hands (albeit by a non-professional) can bring a good income.

In order to popularize the product, advertising is primarily used. Organizing an advertising campaign on your own is quite realistic thanks to the placement of certain content on your own electronic resource, various blogs and pages on social networks. Of course, the finances spent in this case will be equal to zero. But the effectiveness depends only on the successful semantic content.

Forums, videos, message boards, Q&A services, and social media data are other forms of such marketing.

The main rule is that it is necessary to devote due time and think carefully about the plan of the advertising campaign. You can’t write a poor-quality text and hope for a positive result.

If it is possible to work on the basis affiliate programs, then this should not be neglected. By advertising other people's links on your electronic resources, you can help others a lot. Moreover, partners will then gladly respond to such a request.

Also, when registering on the forums through which you would like to promote the project, it is better to indicate the real location of the company or seller. Since if false data is found out at the IP address, then the profile may be blocked.

For a harmonious and appropriate description of your products, it is better to use discussions and contacts.

Paid advertising option

This method is more efficient, but only if the financial costs were justified. Of course, if the company has enough funds, then why not use the services of professionals who can competently and correctly fulfill all wishes.

As a rule, "freelance artists" perform Internet promotion of goods very competently. The main implementation tools are inscribing keywords that describe properties into useful and interesting content for potential buyers. the main objective is to attract the attention of potential buyers. It will not be difficult for a person with imagination to describe a product or service, but only professionals in their field can competently formulate their thoughts into contextual advertising.

How to create an advertisement for a product and get crazy revenue for it is probably known to specialized advertising agencies. Recently, in connection with the active introduction of Internet technologies in such organizations, entire divisions have appeared that specialize in marketing techniques on the World Wide Web.

Such companies will help to use the budget allocated for product promotion in the most rational and productive way. A whole team of relevant specialists will study the features of the business, the prospects of the industry, and apply the most effective marketing techniques.

Increasingly, firms with a request to create an advertisement for a product began to turn to such agencies. Many understand the expediency and justification professional advancement. In this regard, many Internet organizations have appeared that provide such an opportunity.

Specialized Services

Increasingly, people want to know how to create ads in Yandex.Direct or Google Awords. This is not surprising, because these services are the most popular for solving problems of this nature. They belong to paid services, but in the future the money spent will pay off.

In the event that you don’t want to figure it out yourself, you can contact a person who specializes in contextual advertising. A directologist will help you make your productivity as high as possible with minimal investment.

Another way is automated system promotion. An example is the Click service. This platform helps you save money and work independently with contextual advertising and Yandex.Direct and Google Awords. The advantage of the system is also the protection of beginners from mistakes, thereby improving the result of work.

Advertising in social networks

How to create an advertisement "VKontakte" or any other social network? Why is promotion through these electronic resources so popular? The main reason for this is the prevalence of social networks in society. Now there is practically no person who does not have an account at least in one social network. This is confirmed by the fact that about ninety percent of the Internet audience have personal pages on Facebook, Odnoklassniki, VKontakte or Instagram. Such conditions of the advertising campaign, of course, are attractive. In addition, you do not need special knowledge to promote, because creating a group and an account is not difficult.

Advertising in social networks is called targeted. Its advantages over other types of promotion are the familiar interface for users, which helps to create a comfortable environment and more effective perception of advertising. Another advantage is the ability to communicate with potential buyers. This makes it possible to understand the shortcomings of the product and draw new ideas.

To showcase a product, all you need to do is upload a photo or video. The ease of use of such an option is undoubtedly important.

To get information and access to the user, you do not need to force him to go through an additional registration procedure. It is enough for a person to simply join the community.

Advertising in "VK"

How to create an advertisement in "VK"? Since "VKontakte" is one of the most popular networks, the question is quite logical. To legally promote products using this social network, two methods can be used. The first is the VKontakte network itself, and the second is the Sociate service. The principle of operation of both methods is very similar.

Promotion through groups guarantees a constant and extensive audience. Advertising, which is not difficult to create yourself, can recommend another community, site or company to users. It is located only on certain period, during which it will occupy different positions in the feed. You can agree that the ad will stay in the first place for several hours, after which the group administrator can supplement the wall with other posts. The user only selects the hours and days in which the advertisement will be placed. It is not necessary to personally communicate with community administrators, as the system works automatically. The exchange also provides a report on how many views, reposts and likes a particular post has received.

Experts recommend placing ads in thematic groups. It is also worth checking subscribers, because the community can be large, but real people very little. Therefore, it is better to initially be placed in inexpensive groups and analyze the result. Advertising will be most effective where there are fewer bots.

Targeted ads are a more expensive option, but also more effective. It is more suitable for instant customer search. Such ads are displayed to people of a certain category only. And the social network will help sort the right users.

Ads in the news feed appeared in 2016. However, it is still quite a crude development. This type of advertising campaign allows you to promote only the record, but not the group or other electronic resource.

A similar service has already been implemented by the Sosiate service. By the way, its advantage over Vkontakte is that a separate platform has more informative statistics and provides convenient reports. Also, in some cases, the network takes a smaller commission from groups, so promotion through it can be cheaper. For long and productive work, it is better to choose this service. In addition, it is perfectly integrated with other social networks such as Instagram and Odnoklassniki.

Advertising in Odnoklassniki

How to create an advertisement in Odnoklassniki? This can be done in two ways - free of charge and with certain financial costs. The essence of the latter lies in the choice of the service with which the ad is compiled. After that, you need to come up with a semantic content, select targeting settings and send the campaign for moderation. After that, you should pay the invoice and start the campaign.

The main services for such promotion include:

To manage on your own and not spend a penny, you need some time. First you need to register and add as many people as possible as friends. Next, you need to establish contact with everyone and ask for an announcement of a site, product or service, indicating a link to them. In this way, you can create an advertisement for the store. Of course, it is better to motivate people. Over time, it is worth highlighting buyers and forming a subscription list. This will enable simplification in order to periodically offer products. If this social network manages to popularize the whole community, then a permanent audience will be provided.

Facebook advertising

How to create It is enough to follow according to the following points:

While in your account, go to "Ads Manager". There you can see a special window for creating an advertising campaign. In response, the "Manager" will ask you to choose the goal of the promotion.
Next, you need to segment the market according to geographical, demographic and psychological characteristics. If you do not know how best to create an advertisement, pay special attention to this point.
Select ad placement. This means that you need to decide where to advertise. There are two tuning modes - automatic and manual.
At this point, it is worth deciding on the financial part. The display schedule will also depend on it, that is, how much and when the ad will be shown.
Optimization and selection of rates.
The choice of design, from which memorability will directly depend.
Supplement with images or videos.
Attach title, text and links.

Advertising on Instagram

First you need to create an account on Facebook. The second step is to create your own public page and link bank card. There is another option for promotion through a regular account, but it is used only to promote local services. On the this moment It is possible to create three types of promotional posts:

square and rectangular photos with text;
square and rectangular videos with text;
a series of photographs in the form of a gallery.

The difference between advertising through the Facebook service and bloggers is that the former takes its percentage only from the result. And celebrity promotion is equal to a fixed amount that must be paid regardless of the success of the advertisement.

How to create advertising, determines the method of implementation. The first way to create an advertising campaign is "Direct". It is not included in the official Facebook services, but it can be used to send only targeted audiences.

The second way is the most popular - it's video. That is, the user cannot view the content he needs without advertising. There is a chance that a person will be interested and even follow the link provided.

How to make advertising so that it arouses interest? How to create for your product or service the most effective advertising? It is important to understand that "working" advertising always consists of the same elements, the presence of which is a guarantee of the success of advertising.

No matter how creative you are, if the required key elements are not used when creating an advertisement, the advertisement will be ineffective.

1. Title.
2. "Buttons".
3. Pictures.
4. The value of the service.
5. Availability.

"Buttons". A button is what causes a desired reaction in a person. For example, quite often on product packaging you can see the inscriptions “Does not contain preservatives and dyes!” or "100% quality!".

To find out the "buttons", you can conduct a survey among the buyers of your products (services), in order to find out what they are not satisfied with in similar products from other manufacturers, or, on the contrary, what they would like to see most in these products.

In other words, it is necessary to find out both the negative factors that impede sales, and the positive ones that "cling" the client to the quick and increase demand. Both positive and negative factors can be effectively used in advertising. It is only important to think in advance: what kind of reaction do you want to get from your advertising? Do you want to hurt the client for a "sore spot" or, on the contrary, cause him a slight euphoria with a reminder of his innermost dream?

For example, it may be the disagreement of buyers with the fact that, in general, the products on store shelves are not natural. Or, if we advertise holidays in hot countries, then the reaction may be such that a person wants to “turn off and get into a fairy tale for at least a week.”

The main thing is that the “buttons” should be located as close as possible to the heading, that is, be at the beginning of the advertisement in order to immediately catch the eye.

The quickest and easiest way to identify "buttons" is to survey a few dozen of your customers. For example, you are going to produce sausage. Questions will sound like this:

1. What quality of sausage do you value the most?
2. What do you dislike the most about the purchased sausage?
3. What would you pay attention to first of all when choosing a sausage?

Images. Surprisingly, but all people love pictures, regardless of age. It is no coincidence that there is a saying: “It is better to see once than hear a hundred times.” It is easier for a person to form an idea about an object when he sees it than when he reads about how this object looks. If the picture is used in conjunction with the "button", then the "button" itself will work twice as powerful.

The selection of pictures is a complex marketing work, when each picture conveys a certain idea, message, causes a reaction, emotion and works in harmony with all other elements.

Service value. At this stage, we are faced with the goal of showing the client all the possible value of the product / service. And here it is important to talk about what will really make sense for your client (surveys will also help with this). This point shows the client what he will get if he buys, how his life will change after that, what benefits he will gain, and in general how important it is to buy your product / service after all.

Here you must show that your company offers a "solution to his problems." Note that in the buttons you could show that the client has problems in some area, but here you show that you have solutions to these problems.

You can also use catchy phrases and pictures to convey to the client the full value of the proposed product. If we consider the example of the promotion of sausage on the market, then opposite the advantages of the advertised sausage - "Without the addition of dyes, flavors and harmful preservatives" and "Nutritious for the whole family", we could place a picture of a happy family with children having lunch.

Attention! To show the value of your services, it is imperative to constantly collect and then display in advertising companies testimonials from satisfied customers, thank you and letters of recommendation.

Availability product or service. Up to this point, the customer should already WANT TO BUY. Therefore, on this stage you must show how easy it is for the customer to purchase your product.

These can be addresses that show that the product is sold in any store in the network, or that you just need to make a phone call and the goods will be delivered. If the price of a good (service) is also publicly available, then it is worth highlighting it.

This could be a location map to your office, an indication that orders can be placed around the clock, or a note about free shipping products to any part of the city. Here, your main goal is to show the customer that the product is EASY to get.

In conclusion, we can only repeat that effective advertising should include not a couple of the listed elements, but all five - only then it will give the expected result.

Do you have a product or the ability to provide paid services but not enough clients. It does not matter where your business is located - in real life or you are going to trade online. Have you calculated the cost of traditional advertising and decided to turn to the most technologically advanced and least expensive way to attract a buyer - through the Internet. But how to use the advertising resources of the virtual space? How to attract customers to your website or online store? How to spend as little as possible and get the maximum return in the form of customers who want to view your offers and even take advantage of them. There is no single answer to the question of how to advertise on the Internet. There are many ways to promote a product online. Consider the main ones, with their advantages and disadvantages.

How to advertise online for free - an overview

"Free" - this word attracts beginners like a magnet: not to pay a penny, but to benefit. However, there are opportunities on the Internet. Arm yourself with patience and curiosity. Here are the most common ways:

Free message boards like Avito.
Social media.
City and thematic forums.
Online store catalogs.

Practice sending promotional offers to e-mail or in SMS, participation in online auctions, creating blogs on various free sites, posting photos of the company's team in photo galleries and other tricks. Remember: how to make advertising on the Internet for free, you will learn over time. But the process itself will take a lot of time and effort.

Place ads about goods on a free bulletin board. The main thing is to make simple and accessible descriptions, write in the first person. Look at other people's ads. Which of them affected you more than others that advertise the same products? Look for a chip to grab the attention of the client.

In contact or Odnoklassniki (you can use both social networks), create a group for the store. Post photos of products, descriptions and start actively building relationships with potential buyers. You join other people's groups, offer to join your own. This is where communication skills are needed.

On thematic forums the main task- find the target audience and, if necessary, unobtrusively throw a link to a "very high-quality and inexpensive product." Such communication is a good training for those who really want to learn how to advertise on the Internet for free on their own.

Register in catalogs for free, post information about your company. Choose among several of the most famous: Yandex.Catalog, Tor100, mail.ru, Rambler and others. Clients don't often look at directories, but there will be a link back to your site. It means something to search engines.

Doing advertising on the Internet for free is not the best choice

Opportunities for free advertising on the Internet are limited. You will attract a certain number of customers, but you should not count on mass visits to the site or calls from buyers. It is not for nothing that paid advertising industries are actively developing in the network. professional. And in this case, with a successful choice of a team of specialists, the profit from visiting the site will be proportional to the investment in its content and promotion.

One of the usual options for advertising for money is the placement of banners on frequently visited pages. Experts say: the chances that someone will click on the banner - 0.5%. However, a potential buyer will subconsciously remember the information from the banner and respond to your trademark with great respect in the future. Today, contextual advertising is recognized as more and more effective. And anyone who wants to know how to advertise an online store cannot do without it.

How to advertise an online store - for those who have serious goals

Contextual advertising attracts customers who are most interested in buying your group's products. It appears on the pages with the results of user queries in search engines. The most famous contextual advertising services are Yandex Direct or Google Adwords.

Someone searches for “buy eau de toilette”, and on the first page of results, a link to your site selling perfume appears. This is contextual advertising for a given keyword or combination of words, which gives an answer to the question of how to make online store advertising the most effective.

In systems that provide contextual advertising, each click on a link is paid. The cost of a click is up to $ 0.3, but the effectiveness of contextual advertising, according to statistics, is up to 20% of visits to the site with proper ad design. Sometimes up to 30%.

How to make online advertising permanent

Contextual advertising and banner placement require costs for the period of each promotion. But there is also a technique that will bring your online store to the top positions in search queries using a one-time financial investment. This is site optimization - a whole range of measures that will make your page on the network moreover useful and interesting for users.

Optimization (SEO - website promotion) - strategy. And it is necessary to attract professionals to its implementation. Promotion requires more than just money and time. An online store should become saturated with high-quality content, photos, and have easy navigation. As a result, after thorough work, the site will invariably take top places when searching in Google or Yandex for key queries. And this increased attention of customers and potential buyers.

Beginners should use the tips on how to advertise on the Internet. The choice of priorities is a task that is conditioned by the goals, the availability of money, the scale with which you are going to do business. But those who have eaten the dog on online advertising advise: use different methods, but always think through marketing strategy advertising company. Everything here is like in real life. Then both money and efforts will not be wasted.