Business project of a small mini-bakery in the mall. How to open a bakery from scratch. How to open a bakery from scratch: the process step by step

Mini-bakeries are called medium-sized organizations aimed primarily at the production bakery products. Subsequently, mini-bakeries begin to sell their products, for which they receive profit and development.

Such organizations can operate separately from other establishments, that is, independently, and can also be part of the food supermarket production system. In addition, many mini-bakeries are part of bakery chains, whose facilities are located in different cities or countries.

Due to the fact that bread products are the most popular among consumers, opening their production is extremely beneficial for an entrepreneur.

Thanks to such a business, there is an opportunity to receive continuous income, which can be used for the subsequent development and expansion of the scale of production activities.

However, not every mini-bakery is able to bring success to its owner. In order for it to cope with its task, the owner should produce high-quality pastries in the conditions required for this.

Moreover, it is worth noting that highest income bring those mini-bakeries that produce not only bread, but also sell confectionery.

Types of equipment for a mini-bakery and its cost

Of course, baking will become impossible without the appropriate equipment. In this case, you should pay attention to the fact that in addition to the main set of devices, a secondary one will be required. The latter include furniture and equipment of the shopping area.

Thus, to equip the industrial zone of a mini-bakery, the following equipment will be required:

Although it is better to buy some equipment in duplicate, you can start opening a mini-bakery with one piece of equipment each.

As noted earlier, it is important to equip a sales area in a mini-bakery, as pastries will subsequently be put up for sale.

This will require equipment such as:

showcase;
cash desk;
money box;
safe for the safety of documents;
storage cabinets.

It is advisable to purchase a couple of pieces of furniture, such as armchairs or chairs. In addition, despite the availability of machines for production, small kitchen utensils will be needed.

Learn about the equipment for the bakery (mini-bakery), Sottoriva confectionery from the video.

equipment requirements

As soon as a room is provided for the placement of a mini-bakery and equipment, you will have to pay attention to a number of requirements and standards regarding the location of the equipment. In order to economize cash You don't need to seek help from a specialist.

You can think over the layout yourself, if you know which normative act lean.

How to correctly position the equipment of the mini-bakery is indicated in the document VNTP 02-92.

In accordance with its provisions, equipment should be placed in this way:

In addition, special requirements are placed on the premises in which the production of baking will take place.

Yes, you need the following amenities:

cold and hot water;
sewer system;
ventilation system;
toilet room, separate from the main one;
utility room;
tiles on the walls.

Where can I buy equipment

Many experts say that it is impossible to acquire the required equipment, find and open a room for a mini-bakery, skillfully use resources and capital, and calculate other features on your own. It is advisable to take the help of professionals who will tell you where it is more profitable to buy equipment and open a mini-bakery.

To do this, they will draw up a business plan that determines the solution to each issue when opening production.

Although the use of such a service will definitely determine the success of the mini-bakery, it is rather disadvantageous with a small initial capital. If the owner of the future enterprise does not own large funds, then he will have to solve the above nuances on his own.

However, if possible, it is better to use paid assistance.

Since the mini-bakery implies the production of small sizes, in the early stages of its development, you can buy used equipment. The main thing is that it regularly performs all the necessary functions.

This will protect not only the baked goods and their consumers, but also the employees of the enterprise.

When purchasing equipment, you can use two options: pick up devices in a store or on the Internet. As for the advantage of the first option, this is direct contact with the equipment seller, the opportunity to assess the state of the equipment and its functions with your own eyes.

When buying cars via the Internet, a large selection of types, prices, stores located in different countries opens up. At the same time, you should be more careful.

Although the purchase of products in China will cost much less, its quality will be difficult to predict. So, buy equipment better than trusted brands.

In addition, it is known that the equipment of domestic manufacturers will cost much less.

What else is needed to open a mini-bakery

Acquisition of premises for a bakery, necessary equipment and furniture, it will be necessary to solve a number of issues.

These include:

Preparation of documents.
Recruitment.
Relations with the supplier, purchase of raw materials.
Promotion (advertising).

As for the documentation required for production, you will need:

Permission of Rospotrebnadzor for production, as well as for the sale of products.
Certificate of conformity.
The conclusion of the fire inspection.

Staff - the most important question at the opening of any production. It depends on him the quality of the products.

For the proper functioning of the bakery, it will be sufficient to hire a cleaner, technologist, cashier and baker.

When hiring, it is worth paying attention to the fact that the qualifications of the future employee coincide with the activity.

When the enterprise already starts to work well and bring the first profit, it will be necessary to think about its positioning. To do this, you need a promoter who will distribute brochures.

Thus, a mini-bakery can be a great source of income:

Bakery products are the most in demand.
The property does not have to be purchased, it can be rented.
There are not so many documents needed to open.
The same goes for the staff, 4 people will be enough for a good functioning.
You can buy used equipment, the main thing is serviceable.

What equipment is required to open a mini-bakery can be found in the video.

In contact with

A small bakery-confectionery can bring profit from 80,000 to 300,000 rubles per month. This type of business is attractive due to stable demand and relatively low competition.

Bakery products belong to the segment of essential goods that are in constant demand. In conditions modern economy a whole niche has opened up for private bakeries that offer delicious freshly baked products.

Against the backdrop of a meager assortment of products from bakeries, products from small bakeries win with their unique taste and variety.

In this article, we will take a closer look at the most important aspects to consider when drawing up a business plan, and learn how to open a mini bakery-pastry shop.

First of all, the personal participation of the owner in this project is highly recommended. It is very good if you already have practical skills in this area. If not, then you definitely need to take the appropriate courses. They can last from a couple of weeks to several months.

It all depends on the specific school, as well as the future specifics of your project. You should initially understand that at least the first year you will have to spend a lot of time at the stove. But on the other hand, this will give you invaluable experience, as well as an understanding of the success of the assortment and prices, the quality of products and the correct organization of business processes.

It is recommended that before you open your bakery-confectionery, think about its specialization. For example, you can only bake all sorts of snacks with different fillings, or you can deal exclusively with sweet products. The choice of literally every key component of the project depends on the future product range: from the list of raw materials and equipment to the size of the premises and the amount of start-up costs. Therefore, many experienced confectioners advise first of all to decide what your bakery will produce.

Registration

As you already know, before engaging in any type of entrepreneurial activity, you must officially register as an entrepreneur or establish your own company. Recently, we have already raised the topic of registration and considered.

Most Russian bakers make their choice in favor of individual entrepreneur. This is due to the simplicity of the registration procedure, maintenance accounting, as well as the opportunity to switch to a simplified taxation system.

In addition to the legalization of activities, in the future you will need to obtain a number of permits for premises, equipment, personnel, etc. Also be prepared for product quality checks by the sanitary and epidemiological service. This is due to strict government control in the provision of services. Catering. We will talk more specifically about these points later.

room

The choice of the place where you will bake your products should be approached with special care. If you decide to work on a franchise, then a consultant of the franchisor company will help you with this issue. In the case where your bakery bakes products under its own brand, you will have to search on your own. As mentioned above, the dimensions and features suitable premises depends on the volumes and range of products you have planned. In any case, it should have hot and cold water, it should not be a basement, and it should also be equipped with a toilet and a warehouse.

Consider the most classic option - a small bakery with shop windows, a small hall with several tables. The recommended area is from 60 to 140 square meters. The room should already be equipped with a ventilation system, and its layout should initially allow the production site to be located in the far part of the site. The advantage will be the presence of a back entrance through which it will be possible to transport raw materials and related products. A huge plus will be the necessary purpose of the premises, namely "for organizations and catering establishments." This will save you a lot of time and money on obtaining permits from SES and firefighters.

Since, most likely, you open your bakery from scratch, then the best option will be renting the premises, not buying it. The cost of renting one square varies from 20 to 100 USD. depending on the city and on the area in this locality. If you decide to bake and sell in the same room, then it is important to locate the pastry shop in a more or less busy place. But you can do it in another way. Bake somewhere on the outskirts of the city, and sell products in small shops in busy places.

Equipment

This item of expenditure will be the largest in the business plan of any mini-bakery. The main part of the equipment is the technique for the preparation and baking of confectionery. Today, there is no need to independently and separately buy different components. You can easily buy a ready-to-work mini-bakery, the possibilities of which are quite wide and versatile. The price of such mini-complexes starts from 600,000 rubles. European manufacturers of large equipment for business have proved themselves best of all. Experienced bakers advise not to save on equipment, because the efficiency of the entire project depends on its reliability.

You can also buy used equipment if you already understand the intricacies of such devices. Otherwise, you should definitely use the services of a consultant.

On the Internet you will find advertisements for the sale of such equipment by other bakeries, restaurants or, for example, hotels. In this case, you can save on costs, but be very careful about inspecting and testing such equipment.

The business plan of the confectionery must include the cost of commercial equipment. This includes showcases, cabinets and shelves for finished products, signs, refrigerators, etc. After you install all the equipment in your bakery, you will need to obtain an SES conclusion from Rospotrebnadzor that gives you the right to manufacture products.

Staff

First of all, we will talk about the technical staff, that is, about those people who will be directly involved in baking products. So, it is necessary that the staff of the bakery should have:

Technologist - a person responsible for the development and improvement of recipes, as well as monitoring their compliance. As a rule, this is a person with a special education and practical experience work in the catering industry.
Bakers - employees who will be engaged in baking products. Depending on the size of production, they can be from one to several people. Special education is not required for them, but experience is highly desirable.
A confectioner is a specialist in the field of working with cakes, chocolate desserts, sweets, etc. This employee is needed if you are engaged in the production of confectionery.

In addition to the above workers, you will need cashiers who will sell products and pay customers. Also, you can not do without the services of a cleaner, because for this kind of establishment, cleanliness is a very important factor. Of course, if time and skills allow you, you can take any of the positions that we have indicated. After all, this is your bakery!

Range and suppliers

Having decided on the range of products that you can bake, you must definitely develop a menu. To find out the most popular, "running" positions, it is enough to visit several pastry shops. As a rule, the list of products necessarily includes popular types of bread, for example, baguette and ciabatta. Among the cakes, croissants, cheesecakes and pies with various fillings are often taken. According to the culinary part and the peculiarities of the preparation of a particular product, technologists and a baker should tell you. They will advise on the complexity of cooking, the necessary raw materials, and also advise on how to supplement this or that position in order to make it more attractive to customers. It is highly recommended to listen to the recommendations of these people, because this will help create the optimal menu.

The quality and cost of raw materials determine the quality and price of your finished product. Ideally, one should strive to purchase the best products at the best price. First of all, you need to carefully consider the choice of suppliers of the most important ingredients - flour, sugar, milk, eggs and water. The latter is desirable to use inexpensive bottled, and not from the tap. Take care in advance about the place of storage of all these products, especially perishable ones.

Let's start

Even a few weeks before the opening of the bakery, you can already begin to advertise it. On the facade of the premises, place a large bright sign with the name of the institution and the inscription "Opening soon". On the window, you can put a sign with countdown days before opening, as well as specify a preliminary menu. If your mini-bakery is located in a large city, then be sure to use the services to promote it in in social networks. It has already been proven that this is very effective method advertising for any small project.

In the first days of the start of the work of the bakery-confectionery, everything should be perfect. It is extremely important that customers have a better impression of your brand, and then they will certainly become regular visitors. To increase the effect, give away free samples of your products, arrange discounts at the end of the day, and also offer new products. If you want your pastry shop to be a cozy place, then take care of a small children's corner.

After the first weeks, you will most likely learn about some shortcomings in the organization of production, the integrity of suppliers, the range of products or the behavior of personnel. That is why the personal participation of the founder is very important, because it will allow you to quickly respond and take appropriate measures. Do not be afraid to experiment, but at the same time try to track the effectiveness and satisfaction of your customers.

Franchise

In the field of snacks and bakery products, the presence of franchisors is not new. They have been successfully developing their networks for a decade and are gaining popularity every year. This option of building a business can be attractive for you in any locality of our country. The key advantage of the franchise is the practical readiness of the model for building a similar project, subject to certain conditions.

At your disposal is a number of "trump cards" - a promoted trademark, a ready-made list of equipment and a product range, a clear understanding in the field of pricing, promotion, etc. Moreover, they will be happy to help you in choosing the premises and equipment supplier, in the selection and training of personnel, and also tell you how to arrange retail space, advertise products and attract new customers.

Franchising is pretty simple. It can be described in the following theses:

Choose the most suitable franchise and conclude an agreement with the franchisor.
Pay the appropriate fees in accordance with the terms of the franchise.
After payment, you will receive a full package of documents with a detailed description of all business processes and recommendations.
The franchisor will supply you ready-made semi-finished products. They are blanks of bakery products that have been subjected to shock freezing. This allows you to keep all the quality of products, store them for 3 months, and quickly cook them in the oven of your bakery.
The final prices are determined by the franchisor.

Opening a bakery-confectionery franchise is good start for start-up entrepreneurs. This option will help you avoid many mistakes and greatly increase your chances of building a successful business.

Investments and profit

With properly organized work, a mini bakery-confectionery can reach self-sufficiency in 5-6 months. You can count on a stable profit of 80-300 thousand rubles in 8-12 months after the start.

To open a small bakery and confectionery, investments in the amount of from 1.5-2 million rubles. When starting work on a franchise, the starting costs will be less - from 1 million rubles.

No business project can be implemented without a clear action plan. Compared to building a house, it's like starting to lay the foundation without a project and calculations. The same is true in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, the competitive environment, calculate the profitability and payback of the project.

Especially writing a business plan is necessary when attracting investments from outside. For investors, business partners and creditors, such a document is the basis for considering an application.

In this article, we present detailed business a mini-bakery plan that will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.

The relevance of the idea

The bakery business is characterized by a wide and stable demand. Regardless of the time of year and the economic crisis, people are equally good at purchasing these products. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini-bakery, where the main focus will be on branded products.

But, despite the visible advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of business is short term implementation. This necessitates the construction of clear forecasts, otherwise most of the production will be disposed of. Advertising, creating a loyalty program, quality service and a wide range of additional services help to mitigate these risks and reach a good stable income.

We determine the business format

Before starting to develop a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

Can be developed entrepreneurial activity in two directions:

Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
The second option may include baking products and selling them to wholesale buyers.

Speaking about the first option, it will be necessary to think over not only the production part, but also distribution channels. Products will be sold through their own points of sale.

In this case, in order to increase customer flow and expand service, it will be possible to include drinks and other products in the assortment, except for our own pastries.

The format of the business will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two directions:

independent opening of a bakery;
buying a franchise.

Entering the market on your own entails many difficulties, ranging from the development of the concept, the style of the bakery, the name and the search for the target audience. The advantage is the freedom of action in the design of the premises, the development of the range, setting prices, etc.

The advantage of a franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has disadvantages: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the premises, prices, assortment and recipes of bakery products.

Great emphasis should be placed on the correct definition of the target audience, the formation of a pricing policy and the development of marketing activities to increase sales.

Project Summary

This chapter of the plan reflects the relevance of the business idea and the feasibility of doing business.

The aim of the project is to open a mini-bakery in a city with a population of about 500,000 people.

The advantage of a mini-bakery is a very wide target audience and an increased demand for products.

The main advantages of a mini bakery are:

wide demand for the product;
demand stability;
wide target audience;
high profits in the long term;
opportunity to develop business and offer related services;
business profitability of 20-30%.

Flaws:

high competition;
dependence on external factors;
a large number of permits;
high requirements for manufacturability of production;
large investments;
perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be made by state-owned bakeries, whose products are available on the shelves of all stores.

If you plan to focus on fresh pastries and branded products, then the main competitors will be private mini-bakeries that are ready to offer hot buns and croissants to city residents by the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.

In order to firmly establish themselves in the market for them to occupy their own niche, it is necessary to qualitatively approach the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.

For analysis competitive environment and identifying your own benefits and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the bakery, threats and development opportunities.

SWOT analysis

Possibilities:

business development and opening of additional confectioneries;
high profitability;
a possible increase in demand in general;
the possibility of providing additional services.

high competition;
short shelf life of products;
possible problems with suppliers of raw materials.

Strengths:

high qualification of personnel;
wide demand;
lack of seasonality;
availability of services;
quality service;
effective advertising.

Weak sides:

possible miscalculations in relation to demand for products;
lack of experience in this area of business.

One of the key points in developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard range. If you find your own chip, you will quickly conquer your target audience. Such a “highlight” can be the production of products for people who follow proper nutrition, support healthy lifestyle life. Or, you can bet on the national recipe by offering homemade bread according to old recipes.

Having worked out the quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.

Setting the price

Pricing policy development - important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.

Given the high competition in this segment, you can not set too high a price tag. An exception may be only those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is we are talking about branded products, the demand for which will be among people with high incomes.

To determine the assortment of a bakery, it is not necessary to produce complex marketing research. It is enough to immediately decide on the place where the outlet will be located (if you have chosen this business format) and go around the nearby bakeries of this type.

A feature of this business is that people purchase bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of a bakery will make a client go for fresh pastries to the other end of the city. Therefore, it is necessary to focus on those competitors who are within walking distance from you.

It is enough to visit such bread shops several times a day to determine which products use millet and which ones lie on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But for bread, mostly people go at the end of the working day. This should be taken into account when planning the work schedule of the outlet with the bakery.

When designing a bakery assortment, make it versatile. The basis should be bread of three or four types from different types of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, for children, for visiting. You can make a referral for people with diabetes or on a diet. In this case, you should adhere to special recipes and purchase special raw materials: durum wheat fly, fructose, seeds, nuts, etc.

The product range of a mini-bakery can be quite wide:

croissants and donuts;
bread with various additives;
pies and buns;
diet bread and crackers.

organizational plan

This chapter is step by step guide enabling you to start your business in the right way.

Registration of entrepreneurial activity.
Finding a room.
Purchase of equipment and raw materials.
Personnel search, registration.
Marketing strategy development, advertising.

Registration and paperwork

When starting a bakery, a businessman needs not only to register with tax office And pension fund but also obtain permission from other authorities.

This area of business is characterized by strict requirements from the SES. Before launching the project, it is necessary to obtain two licenses: for production and bakery products.

Also, a mandatory requirement for doing business is a certificate of conformity from the Federal Agency for Technical Regulation and Metrology.

The last step this stage business organization is to issue a document from Rospotrebnadzor and Fire Supervision

No data legal documents opening a mini-bakery is impossible. The costs must be included in financial plan. Obtaining all permits and registering a business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan, in addition to the production of bakery products, to organize their sale, then you need to register code 55.30 “Activities of restaurants and cafes”.

This code defines activities related to production food products and their implementation directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The best solution would be to choose UTII, but it is not available in every region.

Also from additional documentation you will need:

Conclusion of the SES on compliance (sanitary and epidemiological expertise);
Book of complaints and suggestions;
Waybills (TORG-12);
Lease agreement.

To start a bakery, you will need to purchase cash machine and keep a cash register.

As you can see, one of the main disadvantages of this business is a large number of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini-bakery should be approached very carefully if you plan to sell products at the place of production. If the business format involves only production activities and its sale by a large wholesale buyer, then manufacturing facility can be located in the industrial zone of the city, outside of it. This will help you to minimize the cost of rent and find an inexpensive room that meets your requirements.

A completely different thing is a bakery, whose products are sold immediately on the spot. Here, the success of the business will largely depend on the location of the bakery.

The following factors must be taken into account when choosing a location:

patency;
transport accessibility;
rental price;
long-term lease;
permission to repair and redevelop the premises;
permission to place outdoor advertising.

When buying a franchise, the franchisor company will help with the choice of premises. If you have chosen a business option with the purchase of a franchise, then a consultant from the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of running a franchise.

It is not entirely correct to locate a bakery near a fitness center or gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the client flow and develop a permanent base.

The size of the bakery and the interior of the premises largely depend on the chosen business model. In no case should it be a basement, water should be brought into the room, a ventilation system should be equipped.

The best choice would be a spacious bright room with large windows that can be used as a showcase. Given the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.

To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can drink a cup of tea and taste products.

In addition to the client room and sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

When choosing a room, consider which side the working transport will call in to unload raw materials or load finished products. The presence of a back entrance would be optimal.

As for the location of the bakery with outlet, then select the points where the greatest permeability of people. IN big city consider options near the subway, educational institutions, large shopping centers.

Repair costs depend on the chosen style and concept of the project. For minimum repair it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, you will have to think about original interior that will attract customers.

This item will become the largest expense item, but in this case you should not save on equipment, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on the spot, we need to purchase equipment for both production and trading floor.

This necessitates the purchase of two types of equipment:

TO production type equipment includes:

bake;
mixer;
closet;
hearth leaf;
high-quality auxiliary utensils;
forms for bread;
table for cutting dough;
baking trolley;
flour sifter.

The cost of purchasing equipment will amount to about 1 million rubles.

To sell products, you will need:

cooling chamber;
safe or cash box;
seller's table;
thermal showcase;
cash machine;
racks for product storage.

After acquiring the equipment, the stage of searching for suppliers begins, from which you will purchase raw materials.

Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately bet on one supplier, even if it offers a good price. Experienced businessmen start cooperation with 2-3 suppliers and then, in the process of work, they choose one, from which you can get a discount on products.

It is necessary to conclude a verbal agreement on deliveries with suppliers at the planning stage, so that there are no time delays later. From the moment the production is launched, it is necessary to draw up a supply contract in order to clearly define the terms of delivery, terms and prices.

If you plan to offer branded products to customers, then at the same stage it is necessary to develop packaging products that should be ordered. Despite the additional costs, this will serve as good advertising and attract additional customers.

The staff in the mini-bakery plays one of the key roles. Without a conscientious and qualified staff, it is hardly worth counting on the prosperity of a business. Therefore, pay a lot of attention to the stage of searching for employees and immediately make a list of requirements necessary for selection.

The staff must include:

confectioner;
baker (2 people per shift)
technologist;
seller (2 people);
director (accountant);
sales manager;
cleaning woman.

Many businesses cut payroll costs by bundling services. For example, for a small business format where products are sold directly in the bakery, sellers can combine their direct official duties with cleaning function.

And an accountant can be involved from outside for reporting.

Marketing plan

When production issues are resolved and the issue of finding premises and hiring personnel is closed, you should begin to develop a marketing strategy that will correctly determine the distribution channels for products.

According to business format and target audience, it is necessary to develop competitive advantages and marketing strategy for the bakery.

Think your own form style, which will advantageously distinguish the bakery from competitors. This can be branded packaging, sellers uniform, interior style, etc.

Pay close attention to the sign and window display. The name should be euphonious, causing pleasant associations. At the same time, take into account the general concept of the bakery and the "corporate handwriting". Let's say, if you decide to focus on baking national bread, then the name should emphasize the main idea of \u200b\u200bproduction.

Try to be original and not use words like "homemade muffin", "donut", etc. in the titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business, opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are facilitated by:

holding shares;
loyalty program and issuance of discount, accumulation cards;
sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baking. Or create sets that will include the daily norm of bakery products for an average family. This will create a base of regular customers and increase sales.

Promotion of services and goods

To establish direct distribution channels, it is necessary to conclude agreements with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work on expanding sales channels to an experienced manager who will be able to demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these issues fall to the firm of the wholesale buyer. Do not forget to include the costs in the overall estimate, calculating the cost of production.

Financial plan

Depending on the business format, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, as much depends on the product range.

Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is baked. The cost of production consists of various factors: the purchase of raw materials, utilities, transport services etc. Therefore, it is very important to determine the pricing on the first batches of baking in order to clearly calculate the break-even point.

An approximate calculation of the cost of production:

To produce 1,000 kg of white bread, you need:

740 kg of premium white flour;
9.6 kg of salt;
1.2 kg of sunflower oil;
7.4 kg of yeast.

Having calculated the price of these products from suppliers, you will receive an approximate cost of production. Now here you need to add costs such as wage personnel, utilities and transportation costs.

Expenses

Initial:

repair - 100 thousand rubles;
purchase commercial equipment- 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rent of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional expenses - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and its strict adherence, is 4-5 months.

The main advantage will be the direct sale of their own products. In addition, you can develop your business by establishing partnerships, entering into an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Conclusion

In order to minimize risks at the first stage of project launch, follow these simple tips:

think over the assortment and highlight branded positions;
start with baking 8-10 positions;
focus on the target audience;
do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of the cost of production and payback can only be done for a specific type of business, indicating regional characteristics.

But this business the plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we told you in as much detail as possible how to start your business from scratch. As you can see, with the right organization of production and qualified personnel, payback can be reached within six months. Set long-term and short-term goals that will serve as a kind of guideline for determining the vector. According to experienced businessmen who have bakeries, this species The business has great prospects and is very stable.

Video. Opening a mini bakery

For need register an IP. This form of ownership is faster and cheaper to register, and bookkeeping is simplified.

Basic codes OKVED: 10.71.1.- "Production of bread and bakery products of non-durable storage", as well as 10.71.2. - "Production of flour confectionery, cakes and pastries of non-durable storage."

To be able to sell baked goods directly at the location of the workshop, specify encoding 55.30. Activities of restaurants and cafes.

Product types

A wide range will immediately attract many buyers. The list should include:

The main product is bread. For dieters or "gourmets", a product with additives is attractive: with grains, seeds, bran, etc.;
Other products - loaves, all kinds of buns (including stuffed), cheesecakes, puffs;
Confectionery - cakes, pies with filling, sweet rolls, etc.

Premises for a bakery

Try to locate the bakery in a busy area, but not near the road. Buyers subconsciously distrust goods sold along the roads.

Good accommodation options: near supermarkets, office and business centers, in residential areas, surrounded by a large number of high-rise buildings.

Area of rented premises - 70 sq. m. Of these, the bakery will occupy 55 sq. m, and a shop for sale - 15.

List of requirements for arranging a mini-bakery

Plumbing (cold and hot water);
Availability of sewerage and ventilation systems, air conditioning;
The ceilings in the baking workshop need to be whitewashed, the walls to a height of 1.7 m are laid out with tiles or porcelain stoneware;
Utility rooms are obligatory - a bathroom with a sink and a toilet, a warehouse;
It is impossible to use semi-basement premises and basements for the location of the enterprise.

Rent will cost about $ 700 per month, repairs and the necessary communications - 900-1000.

Bakery equipment

Everything that is needed for such an enterprise is divided into two large parts: a production base and a trading base.

Production

To set up production, you will need to purchase:

professional oven- 700-1000 $. Powerful ovens are offered by manufacturers Zucchelli Forni, Enteco Master, Unox;
proofing cabinet– about $500. Good brands are Apach, Gierre, Voskhod;
dough kneading machine- 1000-1200 $. Apach, SCEGZ, Fimar;
Automatic dough sheeter– $300. Viatto, Flamic, Fimar, Penzmash, Imperia;
flour sifter- 200-300 $. Atesy, Stillag;
baking trolley- 250-300 $. Makiz Ural, AISI;
2 pastry tables for rolling dough and cutting - up to $ 500. Cryspi, Iterma, Chuvashorgtekhnika;
Refrigerator- 600-700 $. "Mariholodmash", POLAIR;
Bread forms(15 pcs.) - $ 150. Makiz Ural, SEMZ;
Closet– $450. Antey, Stillag, Atesi.

You can save time and money on the purchase of equipment for a mini-bakery by organizing the production of an incomplete cycle. For this, ready-made dough is purchased, then there is no need for a kneading machine.

But mini-bakeries need to work on creating a base of regular customers who appreciate their muffins for their unique taste, so it’s better to knead the dough yourself.

Considering how much a complete set of new equipment costs ($4,500-$5,000), it is easier and cheaper to buy used machines (the difference in price is $1-1.5 thousand), but in the food industry this is not recommended.

Trade

To organize a trading floor you need:

Showcases and counter - $ 200-250. Gulfstream, Polyus, MHM, KS Rus, Gefest;
Cash register (requires registration in tax service) – $300. "ELVES-MICRO-K", "SHTRIKH-M";
Safe - $ 80-100. Aiko, Liberty;
Two cabinets for storing goods - $ 400. Atesy, Stillag.

Commercial equipment will cost $ 1,000.

Raw materials

The main raw materials are flour, yeast, butter, sugar, salt, as well as baking powder, vanillin, various food additives (seeds, grains, poppy seeds, etc.), thickeners. Food consumables must be certified and purchased from trusted suppliers.

For baking, raw materials of the highest or first grade are needed. For example, flour for baking must comply with GOST 27669-88- Baking wheat flour.

An important nuance of the search for suppliers- it is almost useless to establish work with a flour mill. large enterprise will not consider a small confectionery as a permanent partner - too small volumes.

Don't try to buy more in advance, storing it is not easy, and you risk losing a lot of raw materials. It is better to pay attention to intermediary firms.

How to calculate the number of consumables? Finished products 30% more than the weight of the used raw materials. To make 100 kg of bread, you will need about 75 kg of flour, a kilogram of salt, 100 grams of vegetable oil and 700 grams of yeast.

A small bakery will need about 10,000 kg of flour per month. The average wholesale price is $0.25. The monthly cost of purchasing the main raw material will be $2,500.

Staff for mini-bakery

For baking, hire four bakers, two cashiers, a cleaner. All employees are required to have health certificates. and passing basic tests.

It is better to organize work in shifts - a week after a week. We outsource bookkeeping. The monthly salary fund will require investments in the amount of 3 thousand dollars.

Costs and profits

How much does it cost to open a bakery? Initial investment - about 15 thousand dollars. This includes the cost of documentation, equipment, premises (with rent for three months), consumables for the first month. Fixed monthly expenses - in the region of $ 6,000.

In calculating the profit of the enterprise, we focus on the production of 400-500 kg of products per day and almost one hundred percent of its implementation. The monthly revenue of the enterprise will be 16-18 thousand dollars, and net monthly profit - 10-12 thousand.

With the right organization, even a mini-bakery as a business is. It is very important to monitor the quality of goods and correctly calculate the volume of production and sales.

Baking quickly loses its appeal to the buyer, and yesterday's products are no longer to everyone's taste. It is better at first to close the store early due to a lack of food than to write off stale muffins the next day.

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