45 manager tattoos read in full page 17. Refuse wrong strategies - this is a manifestation of strength

Description: Audiobook by Maxim Batyrev “45 tattoos of a manager. Rules of a Russian leader” is a new gem in the necklace of publications about self-realization, methods of motivation, expanding the horizons of one’s capabilities, a complete change in one’s own lifestyle, a total denial of despondency and conviction of one’s worthlessness and failure. People from various fields of activity tell in their audiobooks how they managed to rise from the bottom of life and climb to its highest peak. All solely thanks to willpower, determination and self-confidence. By setting yourself one goal after another and conquering them, you eventually begin to realize that it is not so much fate, fate, or God’s providence that determines the course of your days. How much you yourself design the direction of their flow. Tattoos are marks that last forever. They can be both works of art and an ugly reminder of stupidity committed through idleness. 45 Batyrev character tattoos - images. These are mistakes and victories that are forever marked in his heart. The hero of the story's field of activity is management. And the stages of progress in it are ups and downs, receiving leadership positions and dismissals, team love and rejection. The book was created for those who do not like to retreat. He fights for his success every hour and every second. Notes from a modern leader may seem familiar to you. It seems like you’ve already read or heard about this somewhere. In fact, if the topic of studying this market segment is management activities, is close to you, then you can stumble upon a familiar situation 45 times in a row. After all, it could happen to you or your friends, colleagues, or just acquaintances. There is no fiction: everything is clear and very recognizable. Anyone who is just starting their career path will be able to gain experience not from their own mistakes, but from others. Or adopt the most appropriate tactics for yourself as a leader. The work will have to be done not with mechanisms and inanimate objects, but with the most fragile matter - living people. No matter how high you aim, it is important, first of all. Don't lose your humanity. What is the main highlight of the book? Its distinguishing feature? It has become commonplace to study publications and lectures on personal growth, usually by foreign authors. But our reality is different. And the manual for it should, at a minimum, be adapted to Russian realities. Well, if it was written by our compatriot and contemporary, this is generally the best educational material. Lessons for those who consider leadership their calling. But, perhaps, having no life experience, I have not yet fully figured out where in this seething stream called “management” there lurks the danger of stumbling upon pitfalls.

Current page: 1 (book has 16 pages total) [available reading passage: 3 pages]

Maxim Batyrev
45 manager tattoos. Rules of the Russian leader

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet or corporate networks, for private or public use without the written permission of the copyright owner.

Legal support for the publishing house is provided by law firm"Vegas-Lex".

Resolution: study, take notes, comprehend, apply!

You need to read this book. Thoughtfully. Leisurely. If you are a leader or want to become one. If you are successful and if you are not so successful. Why? It was written by a PROFESSIONAL. A person who systematized and described his WAY. To success. Warning: not good luck. To success.

You may be asking: what is success? And add: well, you know, this is such a complex concept... Of course. You're right. But there is one sign that takes into account all the nuances. Successful man to the question, are you happy, answers: Yes. He doesn’t say: well... happiness... you know... it’s different for everyone...

This is a book about management. There are millions of books on management. But this book was written by a professional. And he described in it the rules, the effectiveness and significance of which he tested on himself. And therefore he has the right to share with you.

You may ask: what are the guarantees? None. Because there is no technology that will allow you not to use your head. That's why I put this resolution in the title.

Management rules from Maxim Batyrev (known by his nickname Combat) are specific, practical, effective and reasonable. They are based on the principles of effective management. Therefore, if you start using them, you will see: the work of your subordinates becomes more meaningful, responsible and effective.

Will these rules be easy to apply? Perhaps not. And everything will not work out right away. Because using any new skill requires changing your habits. But it is our current habits that do not allow us to be at the desired point in the world. So…

True, there is another way. For example, sit under the Christmas tree and wait for Santa Claus. Or buy “happy pills”, especially since there are a huge number of sellers.

Is learning these rules enough to become an effective leader? No. There is no such thing as enough knowledge in management. The leader is coming the warrior's way. And he knows that the pinnacle of mastery is unattainable, but every day is given to us to take one step closer to it. And the master is not the one who has reached the top, but the one who is always on the way. Therefore, Maxim Batyrev is a master. And its rules are worth paying attention to.

Perhaps some rules will frighten beautiful-hearted and tremulous managers who want to turn their structures into a flock of joyfully fluttering contented moths, joyfully and inspiredly working under the leadership of a wise and kind boss. And they regularly bring him buckets of nectar. If you are anything like the type described, then you should not read this book. To avoid, as they say. Because there is not a word in it about any kind of “corporate values” with which many are trying to “feed” their companies in the hope of results. I have read a lot of such documents. They all resemble a bad translation of the Bible. And none of them work. Which is quite surprising to the authors.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Do I agree with Maxim Kombat Batyrev in everything? No. I propose to solve some issues differently. But Maxim is responsible for the result, so his methodology must be studied. And as the great Confucius taught us, “...there are different ways to achieve results.”

In 2013, I celebrate my twentieth anniversary in the profession. I have trained many leaders. But when my technology is approved by managers - masters people like Maxim are a special pleasure and a special pride.

Alexander Fridman,

consultant and business trainer in the field

professional operation personnel

Dedicated to my main teachers

Valery Vladimirovich

and Tatyana Vitalievna

BATYREV

Any resemblance to real people Please consider it an accident.

During the writing of the book, not a single person or animal was harmed.

From the author

– The boomerang was invented in Australia. What would have happened if it had been invented in Russia?

- Why do we need a boomerang? We have a rake!

Joke from KVN

They say that everyone wants to write a book. At the same time, there are a thousand reasons why this needs to be done “later”. The last time, a couple of years ago, I came up with this reason: I don’t have enough convincing arguments for managers (that’s what I call managers, not sales specialists at all) to buy this book.

Becoming a winner in All-Russian competitions“Commercial Director of the Year 2012” (held by Salecraft), “Manager of the Year 2012” (organized by the International Academy of Management and the Moscow Government) and having entered the TOP 1000 best managers in the country according to the Kommersant Publishing House, I found such arguments. Here, for example: the company “What to do Consult,” in which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We were not always leaders, and I was not always a director. Consultant for strategic management organizations Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, kickbacks, European education, but with a thousand mistakes, a hundred falls and serious tests such as four hours of sleep a day in for several years.

Why would a top manager write a book? Not to a consultant who will sell his name and services thanks to her, and not to a business owner who will promote his company in this way? Top manager - why?

For example, because we have practically no domestic books that hired managers write for hired managers. At the same time, we have orders of magnitude more hired managers than owners and consultants.

This is the first thing.

Secondly, this book is about learning to be grateful. Those people from whom you learn both good and bad. Teachers, managers, employees and loved ones.

Everything that is described here took place within one organization - in the company “What to do Consult”, which turns 20 years old in 2013. The book shows our organization from the inside - with all the difficulties, problems, and inner workings. Sometimes this happens: you read about a cool company, and a lump comes to your throat, you feel disgusted by the pretense and falseness. Everything here is true. This is about fate with its twists and turns and how we got to the straight line together.

I tried very hard to make it easy to read, because I hate instructive stories in the spirit of “how to become a successful/billionaire in 24 hours” or books of ready-made management recipes. After all, even if you absolutely accurately reproduce all the technologies and methods from such books, they will not work in the absence of a solid foundation on which your company and your division are built. And the foundation is, first of all, the principles by which you conduct business. In this book I call principles tattoos, since they were forever imprinted on me after various events that happened in life. From a blow to the jaw to waterfalls of women's tears. These are my rakes, these are my cones, these are mine tattoos. My manager Olga Firsovna Samokhina says that in this book I bare my managerial heart to the reader and that not everyone can decide to take such a step.

The title of each chapter is tattoo, left for a long memory by the lessons that the fate of a manager and other sharp turns of life taught me. They will never disappear from my memory, like real tattoos from my body, and they always accompany me.

My main goal is to explain Why you have to do things exactly the way described here if you want to succeed. Behind each new chapter lie meaningful actions, someone’s pain, torment, joy, successful and unsuccessful experiences, ups and downs, layoffs and leadership, and most importantly, the desired result.

And further. I know that this book will be read by people who have a dissenting opinion on any issue. There are enough of these everywhere. So, if you have a desire to criticize me, argue with me, then you don’t need to do this. This is my experience, this is my life, this is my path, and I think they are correct. I have no claims to be an expert or the ultimate truth, and I do not impose my opinion on you. But I know for sure: any person is always in one of only two states - protection or learning. By reading this book, you can learn, or you can swear.

I'm finishing. Before you start looking at my tattoos, I will remember one of my favorite sayings. Leonardo da Vinci said this.

All people are divided into three types:

- those who see

- those who see when they are shown,

- those who do not see.

I wish you to see always and everywhere!

1. First learn to play by the rules, then come up with your own

Workers must come to dance parties in light clothing and shoes. Dancing in work and sports clothes is prohibited.

Dancing in a distorted form is prohibited.

The dancer must perform the dance correctly, clearly and equally well with both the right and left foot.

A woman has the right to politely express displeasure about a man’s failure to observe the required distance of three centimeters and demand an explanation in a polite manner.

Smoking and laughing should be in specially designated areas.

Rules of conduct at dance parties, USSR, 1974

In some not particularly memorable business book (I apologize in advance to the author), I read a particularly memorable example on the topic of how wonderful it is to break established rules. Since I don’t remember the author and the source, I will convey the meaning of what I read close to the text:

Breaking the rules is great! Only those who break the rules can achieve truly extraordinary results. Let's consider my statement using the example of Hollywood. It has long been known that Hollywood has a formula for success that brings in hundreds of millions of dollars in box office receipts. This formula consists of three components:

1) the film should not last more than two hours;

2) the film must have a happy ending;

3) main character must remain alive in the end.

And then James Cameron appeared on the scene with Titanic - a film that changed the entire film industry! He broke every possible rule!

1) the film is almost 3.5 hours long;

2) at the end almost all the characters die, including...

3) ...the main character.

As you know, this film was the first in history to gross more than a billion dollars at the box office around the world and still continues to hold the first position in the ratings!

Learn from James Cameron! He didn't follow the rules and won!

When I read this I was angry.

Guys, what are you doing?! What about “Terminator”, “Aliens”, “True Lies”?

All these films that made Cameron famous, hits that broke box office records, were made according to Hollywood rules! Is not it so?

I’m not just annoyed, I’m infuriated by the trend that has been visible for the last few years and is clogging the minds of the younger generation: “There’s no need to study! Bill Gates and Steve Jobs had no education and became billionaires! Universities and schools give nothing!”

Is it okay that they worked like hell twenty hours a day? It’s okay that they were geniuses, that such people can be counted on one hand one hands - are there several billion of us on the planet?

The new-fashioned wave - the “Business Youth” community repeats: “Don’t work for your uncle! Open your own companies, guys! A sixteen-year-old girl Olya from Syktyvkar started washing windows - and now earns 40,000 rubles every month!”

What will happen to Olya in five years?! She won't learn anything! She'll be washing windows all her life!

But what about the development of the mind, spurring one’s own imagination, forming personal beliefs based on basic knowledge?..

Sometimes it reminds me of a strange kind of genocide - intellectual. Sometimes I’m even afraid of what will happen to those who are now fourteen or fifteen in ten years.

I am deeply convinced that in any society you must first learn to play by the rules, and I constantly repeat this to my employees who are looking for the “magic buttons” for success.

And the boxing section, which I joined at the age of fourteen, taught me this.

...Back in 1995, after another episode of “Rocky,” I decided that it was time to become a boxer.

When I was traveling for the first time on a bus to a neighboring city for my first boxing lesson, I imagined, as if in reality, the ring, the title of absolute world champion, thousands of fans, hands stretching the champion’s belt over my head, the unhappy face of my opponent and beautiful women lining up for an autograph.

After much persuasion, my mom and dad found the money to go in for real men’s sports and even bought me new sneakers. I entered the gym, saw a group of older comrades boxing in the ring (in a real ring!), a dozen punching bags, stern male faces with flat noses and a hefty trainer. Everything was like in a movie.

“Hey, newbie! Let's get into formation!" - they shouted to me.

There were about twenty-five of us. I expected that they would now give us punching bags and start teaching us how to hit correctly, but we were forced to run around the ring. Sixty laps.

After which the coach said that we were free and could go home.

Of course, I was discouraged by this development of events, but I thought that this was a test of strength, and I came the next time. We were forced to run sixty laps and squat for another ten. And again we were not taught to beat scoundrels.

The third time was the same as the second, and the fourth the same as the third, plus 10 laps of running, but only backwards.

I was indignant and irritated. How so? Where is my championship belt?! Where are the blows to the jaw? Where are the instructions on how to correctly insert the mouth guard and spit into the bucket that the assistant coach holds next to you?!

After the fifth time I couldn’t stand it and went to the trainer.

– I don’t understand something, is there a section of runners around the ring or a real men’s club?

“You and I are developing a breathing apparatus.” Before they teach you anything, boys, you need to learn to breathe.

“I know how to breathe, let’s teach me how to box!”

- Wait, everything should be in order.

– I want gloves and a sparring partner. Teach me to fight, not to run!

The coach smiled, called the stocky guy, whispered something in his ear and said that at the next lesson he would spar with me.

Before the fight, I watched “Rocky” again, preparing myself for the main battle of my life, stretching my fists, cracking my knuckles, turning my head, jumping up and down like a real boxer, imagining how I would someday stand on the pedestal and shed a tear to the Russian anthem. .

And here it is, this moment! The coach, grinning slightly, put on my gloves, laced up the helmet and put a real mouth guard in my mouth. It was unusual for me, but I knew that every real boxer went through this. Ring, give me the ring!

Twenty-four pairs of eyes from the nursery group followed me with envious glances. My opponent looks calm, he’s not wearing a helmet, which means I have to hit him in the jaw right away!

I run up to him, swinging him like an ancient Russian hero in an open field. Hit. Oh, there is no opponent, he is already jumping from behind and smiling. Ah well! Are you going to run from me? On you!

...He's gone again.

In general, this went on for about five minutes, after which I felt slightly dizzy and wildly thirsty. I couldn’t breathe in this damn helmet, my gloves became heavy, and my legs generally became leaden. As you understand, not a single blow of mine reached its target.

And then my opponent, out of nowhere, appears in front of me and hits me with his right hand, which for some reason looks terribly like a reinforced concrete beam. Although the sympathetic comrades watching me told me that he only kicked me lightly, it did not seem so to me. The moment I fell into the ring, I thought a freight train had hit me.

This was my last fight and a good lesson for those guys who supported me at first and didn’t want to either just run around the ring. After that, they suddenly changed their minds and ran their marathon with great joy.

Since then, I have had a tattoo on my jaw: “First learn to play by the rules, then make up your own.”

I didn't become a boxer, but I remembered the lesson for the rest of my life. Wherever I have gone since then, I have learned to play by the rules of the system, trying to understand the nature of those rules and the reasons for which they were adopted.

It's the same in business. In life too. You can’t earn a million right away if you haven’t learned how to earn a ruble. You can't become a director if you haven't managed a department. You can't attract many clients if you haven't learned to understand what motivates them. And so on.

You should always learn to play by the rules and not look for magic buttons.

Even if James Cameron personally told you how to break the rules, you're unlikely to make Avatar.

And the likelihood that you Steve Jobs, is 1: 7,021,836,029.

2. Read, comprehend. Train your core muscle

How to develop imagination if you are constantly fed ready-made images?

Doublethink means knowingly believing a lie, knowing that it is a lie!

Examples from everyday life: “you have to be beautiful to be happy”, “I need surgery to become beautiful”, “I have to be thin, famous, fashionable”...

Boys are told that girls are whores, females, things.

They can be beaten, humiliated... This is a marketing holocaust!!!

Around the clock, throughout our lives, those in power are dumbing us down! Therefore, in order to protect ourselves from the penetration of this dullness into our thinking, we must learn to read!

We must spur our own imagination, develop our minds, defend our beliefs, believe in them! We must be able to do this in order to preserve and protect our own personality.

"Teacher for the change". Monologue of a teacher in front of students

They say that collecting anything is not normal.

I am abnormal in many ways. You could even say that I am a fetishist. And one of my strongest addictions is books.

I have been reading all my adult life. Definitely thanks to my parents, for which I especially thank them.

I remember how, in the first grade, those comrades who tested us under the hourglass for speed reading were amazed: I finished the paragraphs that had to be read in a minute by the middle of the allotted time.

In fifth grade, the city library ran out of children's literature I had not read. I had to switch to “adult” books.

My parents signed me up for four or five periodicals, which I devoured the same day they were dropped in the mailbox.

I remember when I was studying at a military school, the surprise of my classmates. I was the only cadet who subscribed to newspapers, and I devoured books one after another. In our senior years, we were given a stipend of as much as 1,200 rubles, and we had to go to Moscow, to publishing houses, because it was cheaper. Extremely pleased with myself, I brought back stacks of books and happily nailed another shelf to the wall of the small dorm room. My roommate, alas, was not happy.

But when I got a job, I had no desire to read professional literature. I honestly tried, and nothing worked: I perceived the advice of business literature authors as an attempt to teach me how to live. Me! A twenty-two-year-old, “mature” man with “colossal life experience”, some strangers are trying to teach him how to live! Fuck them!

My first supervisor, N.A., very actively insisted that I read a business book on negotiations. I remember very well that it was a book by Asya Barysheva, a famous business sales trainer. I had to force myself, because the pressure from the leader turned out to be stronger than the reluctance to learn from strangers.

Looking ahead, I’ll say: ten years later, by the time her third book, “Sales like an Adult,” was published, Asya was already a good friend of mine. She devoted an entire chapter to the work of the unit I headed.

Chips, tools And techniques they worked from that book, I got my first sales, and, of course, I began to devour professional literature without chewing. My library grew in some geometric progression, and business books turned into a drug.

By my own assessment, most of my personal achievements are related to what I read and subsequent reflection, which quickly turns into action.

Nevertheless, very, very many people did not understand why I spend 1000–3000–5000, and sometimes 10,000 rubles a month on books. They literally twisted their finger at my temple and said that I was crazy. Yes, I really was. But people who didn’t read always remained somewhere behind, in place, continuing to twirl their fingers. And those who read grew with me by leaps and bounds. And I was very glad that I managed to get hooked on this drug several dozen people.

Do you know what's most interesting? Many people, having started reading, say: “What a fool I was for not starting earlier!”

And I admit honestly: books are investments that return.

All the money spent was returned within a couple of months...

Once, Igor Mann conducted a seminar in our company. He said that he reads everywhere and now has about six hundred business books in his collection. Then I got excited and decided to break his record. I read the 600th when I was just over thirty years old.

The books were addictive. Need to learn how to conduct training? I studied the works of smart people and extracted something of my own from ten books. Need to learn how to interview? I bought publications for journalists and turned knowledge into skills. Explore leadership? Recruitment? Delegations? Motivation? Copywriting? Blogging? Dozens of volumes, thousands of pages on every issue!

One day, a photo of my bookcase, posted on the Mann, Ivanov and Ferber Facebook page, won a bookcase competition, for which I was given a couple more books with autographs of the authors.

At work, a closet with sagging shelves didn’t look very attractive, so we created our company’s library from these books - let employees read and develop.

Nevertheless, it was not possible to infect everyone by personal example. Quite a lot of people didn’t want to read. I still sometimes hear strange phrases like: “What can I read there? Life will teach me". Or: “All these American models will never suit our Russian business”.

I still believe that people who don’t even try to start reading have simply come up with a steel-cut alibi with which to cover up their own weakness and laziness.

Although there are other, special people. They read just like that. I met one of these comrades several years ago and for a long time I could not understand why books passed through him like water through a sieve. It turned out that this man reads business literature like an ordinary book. And he doesn’t comprehend the information received at all. Doesn't even reflect on what he read. I read it and that’s it.

I couldn’t even imagine that people could read differently than me. But when I met this man - and he, you know, was simply raising his intellectual level and turning into a good theorist - that’s when I got a tattoo: “READ AND UNDERSTAND WHAT YOU READ!”

It was this kind of reading that helped me. If I hadn’t applied ideas and tricks from other people’s successful business experiences, I would have given up on the third book and stopped reading. I would be convinced, like others, that “there is no point,” and quit.

But even this is not the most important thing.

Now there will be a difficult text, but I ask you to tense up. What is written next is very serious.

Communicating with many people, I came to the conclusion that the level of intelligence and creativity is in direct proportion to the quality and quantity of stimuli that our brain receives. Like any muscle, any muscle develops due to loads. The more and more often we use our creative “muscle,” or more simply put, our brain, the stronger it will become. In short, the brain needs to be trained.

It's probably no secret to anyone that not one living system(human body, collective, country, tree, cauliflower) cannot remain in a neutral state. It either degrades or develops. There is no other option. It can develop solely from exposure external factors, or incentives. If there is no incentive, the system begins to degrade. At the same time, incentives can also be destructive if they are of poor quality. A low-quality stimulus for the human brain could be, for example, “Dom-2” on TNT, or for the stomach – semi-finished products with the addition of an endless amount of carcinogens.

Lack of incentives leads to the death of the system. This is the essence of evolution: everything that does not find use in us is simply taken back by nature. Some fish that live in the depths of the ocean do not have eyes. The reason is that these fish do not use their vision, and everything that is not used gradually atrophies. And vice versa: everything that we use and constantly train is filled with strength.

This means that the more a person reads books about sales, communications, management, marketing (about anything!), the more often new ideas for business and personal effectiveness come to his mind.

And therefore, every day such people understand better the essence, the meaning, the logic of what they are passionate about. And this, in turn, happens because the brain responds to the stimuli we give it.

In short, a brilliant idea cannot just come to mind.

Now about the quality of incentives.

Recently I read a short story in Chief Time magazine about academician Natalya Petrovna Bekhtereva. This is the scientific director of the Institute of the Human Brain of the Russian Academy of Sciences.

The gist of the article was as follows. SCIENTIFICALLY ESTABLISHED what happens in the brain under a variety of influences.

When a person begins to do something new, the whole brain first turns on and begins to work actively. Gradually, its various areas begin to turn off, and only those necessary for current operational activities remain in working order. Therefore, if a person has been engaged in “stereotypical” activities all his life - for example, he stands behind a conveyor belt and does not read anything new, and spends his free time playing dominoes - then only two parts of his brain are involved: one is responsible for the conveyor belt, and the other for domino

So now the most important thing. The rest of the brain atrophied.

And at the age of 40 this person will never be able to learn foreign language. This part of the brain, underloaded with stimuli, over many years got used to not working - and stopped working.

Here is an excerpt from an article about Natalya Bekhtereva: “When I worked with patients experiencing memory difficulties, and asked them: “Do you read a lot?” - “Yes, all newspapers.” And then all our newspapers were almost the same, and I answered: “If you don’t read something else, then I don’t envy your old age.” You need to practice at least a variety of reading.”

If you want to have strong arms, you need to pump up the muscles in your arms.

If you want to have strong legs, you need to run and squat.

If you want to think quickly, make quick decisions and make discoveries, you need to pump up the most important muscle in the body - our precious brain.

By reading professional literature, you begin to understand the concepts and meaning of doing business. And you become stronger.

Reading fiction, you begin to understand life. And you become wiser. By the way, pulp novels are a low-quality incentive.

Communicating with smart and successful people, perceive their experience and become closer to success yourself.

You will begin to understand Eastern culture, watch a smart movie, master any new and high-quality skills and theories - and your muscle will work at full capacity, moving your development. If you deviate, it will atrophy and degrade. Or, if you prefer, it will become dull.

So read, master what you read and train the most important muscle in the body. And don't forget to get a tattoo, right on your forehead. I have one. Helps!

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by the Vegas-Lex law firm.

Resolution: study, take notes, comprehend, apply!

You may be asking: what is success? And add: well, you know, this is such a complex concept... Of course. You're right. But there is one sign that takes into account all the nuances. A successful person when asked, are you happy, answers: Yes. He doesn’t say: well... happiness... you know... it’s different for everyone...

You may ask: what are the guarantees? None. Because there is no technology that will allow you not to use your head. That's why I put this resolution in the title.

True, there is another way. For example, sit under the Christmas tree and wait for Santa Claus. Or buy “happy pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Alexander Fridman,consultant and business trainer in the fieldprofessional operation of personnel

Dedicated to my main teachers

Valery Vladimirovich

and Tatyana Vitalievna

BATYREV

Please consider any resemblance to real people to be an accident.

During the writing of the book, not a single person or animal was harmed.

– The boomerang was invented in Australia. What would have happened if it had been invented in Russia?

- Why do we need a boomerang? We have a rake!

Joke from KVN

Having won the all-Russian competitions “Commercial Director of the Year 2012” (held by Salecraft), “Manager of the Year 2012” (organized by the International Academy of Management and the Moscow Government) and entered the TOP 1000 best managers in the country according to the Kommersant Publishing House, I am I found the arguments. Here, for example: the company “What to do Consult,” in which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We were not always leaders, and I was not always a director. Consultant on strategic management of organizations Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, kickbacks, European education, but with a thousand mistakes, a hundred falls and serious tests like a four-hour sleep per day for several years.

Why would a top manager write a book? Not to a consultant who will sell his name and services thanks to her, and not to a business owner who will promote his company in this way? Top manager - why?

For example, because we have practically no domestic books that hired managers write for hired managers. At the same time, we have orders of magnitude more hired managers than owners and consultants.

This is the first thing.

Secondly, this book is about learning to be grateful. Those people from whom you learn both good and bad. Teachers, managers, employees and loved ones.

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by the Vegas-Lex law firm.

Resolution: study, take notes, comprehend, apply!

You may ask: what are the guarantees? None. Because there is no technology that will allow you not to use your head. That's why I put this resolution in the title.

True, there is another way. For example, sit under the Christmas tree and wait for Santa Claus. Or buy “happy pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.

Maxim Batyrev

45 manager tattoos. Rules of the Russian leader

Legal support for the publishing house is provided by the Vegas-Lex law firm.

Resolution: study, take notes, comprehend, apply!

You may ask: what are the guarantees? None. Because there is no technology that will allow you not to use your head. That's why I put this resolution in the title.

True, there is another way. For example, sit under the Christmas tree and wait for Santa Claus. Or buy “happy pills”, especially since there are a huge number of sellers.

So, Maxim's rules work. If you apply them, and do not limit yourself to reading the text.