The Business and Design Review magazine is a regular scientific publication published by the Institute with the aim of developing research activities, supporting scientific and creative schools and the publication activity of undergraduates.
The frequency of publication is once a quarter.
The journal publishes the results of research by scientists on directions:
- economics and Management
- art and culture
- story
- pedagogical sciences
“Business and Design Review” is addressed to researchers, teaching staff educational institutions, graduate students and students who are interested in the latest results of fundamental and applied research in history, economics, graphic and environmental design, as well as modern fashion trends and teaching methods for higher education programs, additional education, problems of teaching children and adults.
Journal registered Federal service on supervision of compliance with legislation in the field of mass communications and protection of cultural heritage December 31, 2015 El No. FS77-64478.
Founder: ANO VO "Institute of Business and Design"
The journal is included in the Russian Science Citation Index (RSCI)
Editorial Board
Chief Editor– Yurov Sergey Serafimovich, Ph.D. tech. Sciences, Rector of the Institute
Deputy editor-in-chief– Orishev Alexander Borisovich - Doctor of Historical Sciences
Members of the editorial board:
Dymova Svetlana Sergeevna– First Vice-Rector of the Institute, Candidate of Economic Sciences (Russia);
Gorlov Viktor Vladimirovich– Doctor of Economic Sciences (Russia);
Adrian Roberts(Adrien Yakimov Roberts), Academic Director of the Academy of Costume and Fashion (Rome).
Dembich Natalya Dmitrievna– Candidate of Art History (Russia);
Kozhanov Andrey Sergeevich– member of the Union of Artists of Russia, member of the Association of Branding Companies of Russia (Russia);
Campbell David Robert– Honorary Academician of the Russian Academy of Quality (Great Britain);
Maltseva Elena Sergeevna– Candidate of Economic Sciences, Associate Professor (Russia);
Rymshina Tatyana Alekseevna– member of the Union of Artists of Russia, candidate of art history (Russia);
Savinkin Vladislav Vladimirovich– laureate of the State Prize of the Russian Federation in the field of literature and art, member of the Union of Architects, Designers and Artists of Russia (Russia);
Sysoev Sergey Viktorovich— Member of the Association of High Fashion and Prêt-à-Porter of Russia, Member of the International Association “Union of Designers” (Russia);
Tolkachev Andrey Nikolaevich– Candidate of Legal Sciences (Russia);
Trofimov Boris Vladimirovich– member of the Moscow Union of Artists, laureate of the State Prize of the Russian Federation in the field of literature and art (Russia);
Uvarov Viktor Dmitrievich– Doctor of Art History, Honored Artist of Russia (Russia);
GullVladimir Borisovich- laureate of the State Prize in the field of literature and art. Member of the Union of Artists and Designers of Russia, international associations AGI (Russia);
Tsygankov Vasily Arkadevich– member of the Union of Designers of Russia, member of the Union of Journalists of Russia (Russia).
Terms of publication
The online journal “Business and Design Review” is an open access journal. The authors provide the results of their research as a full-text version scientific article for wide free distribution via the Internet. All visitors to the official website of the Institute have the opportunity to familiarize themselves with the results of the authors’ works and use links to them.
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In the first years of the institute, I read a lot of literature from business gurus. But over time, I had questions for all the Napoleon Hills, Brian Tracys and Tony Robbins (). Especially after the statistics course. I know for sure that one person’s experience cannot be generalized. Success may depend on various factors - and.
So now if I hear or see “this is how you should do it,” I want to check what this statement is based on. And if it’s a study, then what the study looked like and what specific results there were. Otherwise, it may turn out like with an article by university strategy teacher Steve Martin in the respected Harvard Business Review.
What qualities and behavior did he consider decisive?
At first glance, it roughly confirms expectations, nothing surprising, many books have been written about this. Now let's try to visualize the characteristics Martin included in the portrait using the response percentages from his article. Dark blue is the percentage and characteristics from the article, light blue is the sum of all those who answered somehow differently.
That is, one out of three very successful sales people do not measure their success by money. The next diagram looks more significant.
But here too – 160 successful person They do not consider it important for themselves to be better than their colleagues and do not expect recognition from them. Not so little.
Let me remind you that in blue is what Steve Martin passes off as the “portrait trait” of successful sales people. So what does this study actually tell us if we take a closer look at the numbers? What bullshit are these explanations? That there is no one path to success in sales. And you shouldn’t rely on these “characteristics.” Steve Martin is kind of good because he does mention it here and there. But only in some places.
As a human being, he can be understood. Organizing interviews with 1000 successful people with given characteristics is quite a job. And when at the end you get “you can do it this way, but you can do it another way,” it’s awkward and offensive. Maybe you were asking the wrong questions? Maybe you should have asked at least their zodiac sign, or year of birth according to the Chinese horoscope, or, say, whether they are vegetarians? Because, as we see, from the data obtained, a single picture is not built.
And the second catch. It’s good for me to argue here and mock. And Steve Martin makes money by teaching. And what will he teach if there is no recipe for success and you can do it this way and that, and this also happens? :)
Morality? And you're right. In terms of, If you don’t like and don’t like mass-inspired sales techniques, look for your own path. So it is possible. If you like them and they suit you, you may well succeed. However, do not place too much hope on the techniques. What if it’s all about the horoscope? Or diet? :)
Posted on Mar. 20th, 2017 | | | |
Magazine Harvard Business Review- the most famous and influential publication in the world on management. Covers the most pressing issues of business management, providing company managers with invaluable assistance in making the most effective and informed decisions.
Thanks to the publication Harvard Business Review the reader has the opportunity to keep abreast of the latest Western business strategies; for them, this magazine is the most important source of extraordinary new ideas and knowledge.
Authors of the publication's articles Harvard Business Review are representatives of the largest Western companies and internationally recognized management experts, professors from the world's leading business schools, experts and consultants.
80% of published materials are translations of original articles, 20% are prepared by Russian and European business experts.
Magazine Harvard Business Review- analytical publication. Most of the content is devoted to a description of world and Russian experience in the theory and practice of management and the search for new business models and strategies. Contains articles, reviews, forecasts, reviews related to business, economics and finance.
On the pages of the publication - an interview with general directors largest foreign companies who express their point of view regarding problematic issues of doing business. Stories about how to achieve success, save competitive advantage and leadership positions; how to find and retain valuable personnel.
One of the main topics of the magazine Harvard Business Review devoted to information technology. How to get necessary knowledge and use them skillfully. How to effectively implement innovative developments in various areas of business, and competently organize training for company specialists.
Articles devoted to the art of negotiation and conflict resolution, as one of the key aspects of the competitiveness of companies, are also in demand among readers. As well as materials on the following topics: modern concepts of business transformation and recovery; corporate culture And corporate governance; the role of leaders in the modern business environment; creative thinking in business; how to balance work and personal life and much more.
On the pages of the magazine Harvard Business Review- basic ideas and recommendations for getting out of difficult, crisis situations; tips on how to build successful career, secrets effective management company; results of long-term strategic research on business issues and ways of their implementation.
Magazine Harvard Business Review Published since 1922 by Harvard Business School. It has been published in our country since 2004. The Russian version is based on the best materials original version HBR. The publication contains a lot practical advice and recommendations designed to help company managers in their daily work.
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