What documents are needed to open karting. How to open a karting club: business recommendations. Development of a marketing strategy and advertising

The relevance of the business at the opening of an entertaining karting club is justified by the fact that the niche in many cities of Russia is not occupied, and the demand for racing is constantly growing due to the popularity of sports karting, including the Formula 1 championship.

An entertainment karting center (kartodrome) is a track equipped with special cars without a body (karts) for racing as an active form of recreation.

Karting clubs are of two types: sports And entertaining. There are also indoor and outdoor karting tracks. The closed karting club operates throughout the year, while the open one brings more profit in the summer, but does not work in the winter.

Organization of karting business (seasonal option)

Brief instructions for starting a business

Registration activities, the choice of the form of taxation. The optimal organizational and legal form of doing business is the form of an individual entrepreneur, and it would be right to choose a patent tax accounting system as a taxation system.
Advice from Moneymaker Factory: to save on running accounting the best option will conduct it independently with the help of the Internet service "My business".
Choice suitable place . To create an open karting club, a suitable land plot is enough. The main conditions for choosing a site are its area (size matters) and good transport accessibility (a karting track can also be opened in the industrial part of the city if it can be easily reached by public transport).
Track repair and preparation. To create a route, it is necessary to prepare descents and ascents, choose the right angles and turns, and also provide straight platforms for acceleration. The design of the track is currently being created in specialized 3D graphics programs. The road surface must be paved. In order for the tires and other parts of the kart to wear out more slowly, the quality of the coating must be smooth and free of cracks. The edges of the track are equipped with old tires and other materials that soften the blows.
Buying karts and additional equipment. To start a business, it is enough to have 6 cars. It is preferable to have different models, but keep in mind that duplicate cars may be needed for racing. Thus, it is recommended to have 3 brands of cars, 2 for each brand. Western models are considered to be the best karts, but there are also enterprises in Russia that produce karting cars. Domestic cars are cheaper, but wear out faster. This fact must be taken into account when organizing a business. It is also optimal to have several children's cars. Among the additional equipment, flags, traffic lights, carts and scoreboards are distinguished. Other additional equipment is purchased if necessary.

The profit of the karting track is formed by car rental (200-800 rubles per race), the opening of a karting training school, competitions and corporate events. The main equipment for karting are cards, and the additional equipment is flags, traffic lights, scoreboards, carts and an electronic timing system.

The minimum set of equipment for a karting center

Basic equipment *

Brief feasibility study for an indoor karting track

Capital investments

purchase of karts - 799 thousand rubles.
additional equipment - 240 thousand rubles.
delivery of equipment - 70 thousand rubles.
Track preparation - 200 thousand rubles.
organizational expenses, other expenses - 50 thousand rubles.

In total, the launch of the karting track will require 1,359,000 rubles.

Calculation of revenue and profitability of activities

* According to practice, it takes 3-6 months of work for a karting track to reach the forecast revenue.
** Business profitability - expert opinion of the author of the article

Now karting as a business is very common. There are more than 300 karting clubs throughout Russia, but this industry for the domestic market has not yet been fully developed and has a lot of room for start and development entrepreneurial activity. As an alternative to amusement parks, karting is a serious competitor for thrills, with lower facility costs.

For entrepreneurs in Russia, who have relatively recently taken the path of a market economy and broken down information barriers, there are quite a few profit opportunities, and extreme recreation attracts Lately more and more followers. In Moscow alone there are about 10 karting clubs, and for the capital this figure is extremely low and is a start signal for businessmen who have turned their eyes to this developing area. In this article, we bring to the attention of all those interested in the business plan of a karting club.

A bit of history. Karting, as part of the entertainment industry, has been known since the mid-50s, and the roots of this sport arose during the Second World War, when American pilots found entertainment in innocent races in small cars of their own construction in between flights. In 1956 Art Ingels assembled the first real kart from those prototypes. The new device immediately gained popularity, and by the 60s the number of kart manufacturers had crossed over 120. At the same time, karting officially entered the territory of the USSR and into the minds of Soviet citizens, in order to decline by the 80s, having experienced the peak of its development in the 70s, becoming the most popular type of motor sport.

A new wave of passion for karting in Russia grew on the interest in Formula 1 racing in the early 2000s, and not only has not died out, but is still gaining momentum.

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Karting business in general

So, the decision to create a karting club has been made, let's consider business development options. In the layout by stages, the business plan of the karting club looks like this:

Renting a plot with the subsequent construction of the route. The industrial districts of the city are best suited, in which it is possible to rent a large site or a hangar, but it is also necessary to take into account the transport accessibility of the chosen place. For a route with a length of 700 m, an area of 4 thousand square meters is enough. m.
Purchase of karts, spare parts and components, including uniforms for pilots and staff.
Recruitment.
Advertising campaign. On the scale of the northern capital effective advertising will turn into at least 30 thousand rubles.

First, decide how big the project will be.

There are two main types of karting clubs: indoor (that is, located indoors) and outdoors.

The first and second have some advantages over each other. So, an open-air karting club will gather more customers in the warm season, and an indoor club is able to work year-round, but it pays off about 2-3 times longer than a street karting center, due to the fact that it requires a much larger initial investment.

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Types of karting clubs

The cost of creating a karting club is directly proportional to how big the business you want to expand. A large club with a quality track, equipment, good service and many related services will cost at least 15 million rubles, the payback of which may take up to 8 years, after which you will have big business and an equally impressive income. An area of 1.5 thousand square meters. m will accommodate a track 400 m long. Add to this new imported maps, locker rooms, a restaurant and quality service and we get a budget of 3 million rubles.

There are 3 main types of earnings on karting clubs. These include: actual kart rental, corporate orders(renting the entire club for a certain time) and teaching the basics and subtleties of piloting skills to those who wish. You can teach children from the age of six, and the cost of such courses can be about 15 thousand rubles. A set of groups for classes will help the karting business to maintain stability even during “off-season” periods. The main income of karting clubs is, of course, a corporate client.

Club rent varies around the amount of 25 thousand rubles. per hour on weekends, and on weekdays is about 15 thousand rubles. in an hour. Here, a justified pattern is manifested: the higher the service, the quantity and quality of related services, the more willingly they will choose your club among competitors for corporate events. The basis of any karting is kart rental. In the capital, the cost of this service ranges from 300-800 rubles for 10 minutes of pleasure.

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What is a kart

Karts are the backbone of the karting business. They are foreign and domestic production, and the service life of our kart is 2-3 times less than foreign, the same pattern applies to the cost of the car. The most popular are Rimo brand cards and the Danish DINO brand. Almost all cars are equipped with a Honda engine, which exists in several varieties:

Honda GX. It is installed on all factory Russian cards. It has high reliability, and there will be no problems with the replacement of spare parts.
"Honda 200" with a capacity of 6.5 hp It is an engine for entry level karts commonly used for training.
"Honda 270" with a power of 9 hp Engine for a standard kart on long highways.
"Honda 340" has a power of 13 hp. And it is practically not used, since the clutch for the kart has to be bought separately.

New Russian cards cost about 80 thousand rubles, foreign ones - from 150 thousand rubles. As an alternative, you can buy used cars, the cost of which reaches 20-30 thousand rubles. It is worth considering that due to the lack of depreciation in the karts, which smooths out the unevenness of the track, the service life of this vehicle small and often depends on the quality of the road surface. Map details are available different ways. If your fleet is equipped with DINO or Rimo cards, then there will be no problems with the purchase of spare parts and components, they can be ordered directly or through official dealers. In any case, the part can be ordered from the factory, or a qualified turner with access to lathes must be on staff.

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Equipped track

The degree of pleasure from the trip along it depends on how well the track is equipped, and, therefore, how many and what kind of customers you will have. The optimal track length will be 500-600 meters. For example, in Moscow, the longest track is the track of the Pilot karting club, which is 976 m.

An indicator of the quality of a track is its coverage. On a flat surface, kart wear is reduced and rider comfort is improved. It must be remembered that the cards do not have suspension, which means that every crack in the asphalt will be a guaranteed hit on the vehicle. In addition, on bad tracks, tires wear out within a few hours of driving. If this is not just a park track, but a solid karting track, it makes sense to build a timing system into the track. Knowing his results, the pilot will try to improve them, which means he will be a regular customer. The approximate cost of such a system is about 150 thousand rubles, and it is installed directly into the road surface, so you need to think about purchasing it before laying asphalt. If the track is covered, then you should take care of the ventilation of the room. The cost of a ventilation system for a karting club can exceed 300,000 rubles. Selected characteristics of the route according to the requirements of the RAF:

track width: 8-13 meters;
longitudinal slopes: 5%;
transverse slopes: 10% (reverse slopes are prohibited);
straight length (kart equipped with gearbox): unlimited;
length of a straight section (go-karts not equipped with a gearbox): 170 m;
number of simultaneously present karts on the track: 26 (track length up to 1 km), 34 (track length 1.5 km), 60 (track length over 1.5 km);
track material: asphalt.

In our country, karting as a sport ceased to exist around the end of the 70s, having revived only two years ago thanks to the keen interest of compatriots in Formula 1. Now in Moscow there are about a dozen private karting tracks (outdoors and indoors). And this is not the limit: in America, for example, there are hundreds of them.

A ten-minute ride on the smooth surface of the karting track costs from 250 to 400 rubles in the capital. More entrepreneurs consider karting as profitable and relatively affordable business.

Depending on which customer you are looking to attract, the initial investment in this business will vary significantly. The most economical option looks like this. In order not to finance the construction, entrepreneur rents an already paved area and covers it with old tires. Without taking into account the lease of land, this will cost about 2 - 3 thousand dollars. Then you need to buy a few used cars - and you can invite customers. The price of an old card is about $700, sometimes less. When the property of the karting track in Lyubertsy was sold, the kart cost only $300.

Rent
According to the administrator of the club "10 inches" Daria Lutseva, it is best to look for a place for a karting track in some industrial zone with a large number of industrial premises and warehouses. There are open and closed areas. The club itself "10 inches" is located in one of the workshops of the former plant "Stankolit". Daria considers a site of 3-4 thousand square meters to be an ideal option. m: this is enough to pave a track with a length of 600 - 700 m - with the right angles, turns and straight sections for acceleration.

Car
According to Sergey Kirillov, press secretary of the Pilot Russian karting school, almost all Russian karts have Honda engines installed, since this is the only company that sells them. Interestingly, they were designed for lawn mowers and generators. A customer who sits behind the wheel for the first time is usually offered a kart with a Honda 200 engine (6.5 hp). For long runs and high speed more suitable "Honda 270". There is also a Honda 340 engine (13 hp), but it is considered scarce and is rare.

A new car costs 1.5 - 2 thousand dollars, and with a powerful engine - 1 - 2 thousand more. However, the age of the kart is short, so cars and spare parts will have to be bought regularly. The same "Pilot" by the time of opening in October last year, bought twenty cars. Since then, only three of them have remained, and they are assembled from parts of other karts - this is a common practice.

Kart frames are produced in Russia by only three firms: one in Moscow and two in St. Petersburg. They are not particularly popular among professionals. At the 10 inch club example, buying domestic frames is considered a waste of money: local kart drivers prefer to shop in the Danish company DINO.

With the change of parts, the situation is worse. In our country, the karting industry is just beginning to develop. Some parts are not for sale, the quality of others leaves much to be desired. However, parts can be ordered from any metal processing plant: enterprises very interested in this. Wholesale buyers are entitled to discounts.

Staff
It is best to look for mechanics among karting athletes. Car mechanics with experience in repairing domestic cars are also suitable. Specialists in foreign cars are not suitable here: we need people with ingenuity and confidence that a worthy replacement can be found for most parts. The starting salary of such a master is 300 - 400 dollars.

In addition, the staff must necessarily have track workers who are responsible for the safety of customers. Saving on them (about 100 dollars each) is not recommended: the image of the institution suffers. It is also desirable to establish cooperation with the insurance company. Although injuries are rare in karting, the worst case should be considered.

Cloth
Additional expenses include the purchase of overalls - summer and winter overalls for customers. It is sold in the same shop and is inexpensive: 50 rubles for a summer (disposable) overalls and 500 rubles for a winter one. You will also need helmets. Here you can choose: Chinese for 500 rubles or Italian for $60.

track, coverage
A track with a length of about 300 m is considered short; the optimal length is more than 700 m. However, both options are found on the market. The first can be seen in the covered two-level karting center located under hotel"Russia". It was designed by Nariman Babaev, the owner of the center, a builder by education. A similar complex (with billiards, restaurant etc.) is intended primarily for a comfortable pastime. As a rule, over time, regular customers appear who are more pleased to sip cocktails in the club lobby than at home.

Another example— Pilot school (the length of the track is 976 m, the area of the karting track is 40,000 sq. m). To match the scale of such a complex and the cost construction- about 80 thousand dollars. An experienced owner can eventually hope for a monthly income of 40-50 thousand dollars, two-thirds of which will have to be spent on fleet repairs.

Great value for this business has a track surface: the worse it is, the faster the tires wear out. Sometimes three hours is enough for final wear.

Timing
Any self-respecting karting track should have an electronic timing system. Sensors determine the speed of movement, and the scoreboard displays the results of each race. If you tell the client about this, he will probably want to improve his performance. Which means it will come back. Timing is not cheap - about 5 thousand euros ( Additional information can be found at www.amb.nl). It is better to buy it in advance, before you start laying asphalt, since the sensors roll right into it.

Ventilation
A ventilation system is needed only in an indoor karting track, where there is no exit for exhaust gases, and you will have to pay about $10,000 for it.

Total (excluding rent)
Micro-karting track: 300 meters of "foreign" asphalt, three old cars, tires, uniforms, a mechanic's salary, a shed instead of an office building - at least 3 - 4 thousand dollars. As advertising - an iron shield at the entrance. Of course, in this case, the profit will be enough only to ensure the life of the rental itself. The recommended area is from 2.5 to 3 thousand square meters. m.

Mid-level karting track: 300 - 400 m of the track paved by you ( total area karting track - about 3 thousand square meters. m), a modest administration building, a dozen cars, a small staff. This option will cost 25 - 35 thousand dollars.

Sports track: 900 m, administration building, timing system, several mechanics, a dozen workers, showers, a fountain in the lobby - Thousand 100 dollars.

How was it for them...

It is believed that the invention of karting is the merit of American pilots, who had fun in this way in between flights during the Second World War. Hastily welded tubes, small wheels, an engine - and a car ready.

Then no one could have imagined that after a few years the fun of aviators would turn into a popular form of motorsport, which would give the world many great racers.

The initiative came from Art Ingels, a mechanic at a branch of the Curtis Craft Company, which made racing cars in Indianapolis. In August 1956, Ingels built the first kart - simple, tall, with a primitive hand brake. Role power plant played the engine from the West Band lawn mower with a power of 1.84 kW.

The rapid development of karting in Europe began in 1958 - after five karts were brought to England. Numerous companies specializing in the production of karts immediately appeared, special karting tracks began to be built, and discussions arose about the rules. The following fact testifies to the pace of development of karting and its huge popularity: in 1960, only in England there were 120 companies issuing cards. Karting has become not only entertainment, but also a sport.

In the USSR, the beginning of the development of karting as a kind of motor sport is considered to be December 3, 1960, the day the USSR Motor Sports Federation approved the rules for holding competitions, classification and technical requirements to microcars of the "Kart" type.

Karting competitions were held in different cities of the country, mainly on bicycle tracks and stadium racetracks, the sports geography was constantly expanding. In 1962, the first All-Union karting competition took place. Beginning in 1963, the championships of the USSR, the Union republics, the cities of Moscow and Leningrad among adults and youths were held annually (in summer and winter). Since 1964, Soviet kart drivers have been participating in international competitions, and since 1966 in multi-stage international competitions for the "Friendship Cup" of the socialist countries.

In the 70s, karting in the USSR reached its peak of popularity and became the most popular form of motor sport.

Karting is a great learning tool
Kart rentals are available all over the world at special kart tracks for a small fee. Visitors get acquainted with the basics of driving, as well as with the design and operation of the engine and chassis. True, such cards do not develop high speeds, but at the first stage of acquaintance with the technique, this is not so important.

Some characteristics
The maximum length of a kart without gearbox is 1.5 m, with gearbox 2.5 m.

Track width: minimum - 8 m (in some cases 6 m is allowed, but only for tracks built before 1992), maximum - 13 m.

Slopes (maximum): longitudinal - 5%, transverse - 10%; reverse cross slopes are not allowed.

The length of straight sections: for karts without a gearbox - 170 m, with a gearbox - without restrictions.

Permissible number of karts on the track: with a length of up to 1000 m - 26 (during training - 40), with a length of up to 1500 m - 34 (during training - 51), with a length of more than 1500 m - 60.

Surface: asphalt along the entire length of the route, laid in accordance with the requirements for a category 4 highway. It is not allowed to change the quality indicators of asphalt on turns and in braking zones. It is recommended not to use the track earlier than one month after asphalt laying.

Turns can have a constant or increasing radius. On the inside of the bends, it is recommended to install concrete curbs with a slope of 15% over a length of 25 cm and a horizontal part 25 cm long.

Shoulder: on straight sections, it should be at the level of the roadbed. The roadside can be made of sand or fine gravel, it is also allowed to sow it with grass. Within 6 - 10 m (safety zone), no local obstacles, trees and buildings, a sharp change in the surface profile are allowed. If this area is less than the specified size, protective devices should be installed made of lightweight and durable material - pressed straw bales, foam blocks, foam rubber or tire stacks. cars. This protection is enhanced on curves and in places where oncoming traffic lanes pass at a distance of less than 10 m from each other. The use of car tires to separate oncoming traffic is prohibited. Seats for spectators are located at least 10 m from the edge of the track. If these places are located opposite the curvature of the track or at a distance of 6-10 m from it, it is necessary to provide effective protection (fouling wall) at least 1 m high. The edge of the track, as a rule, is marked with a wide (10-20 cm) white line.

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Reviews on the business plan of the karting club (15)

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Business plan for a karting club

Vladimir

Vladimir, thank you for your response. It's great that before you started creating a karting club, you decided to double-check your calculations. We are glad that our developments have brought you real help. We wish you a successful opening.

Business plan for a karting club

Vladimir

Business plan for a karting club
Alexander
At first it seemed that everything was very complicated, a lot of tricky things were written. But when I began to understand in detail, I realized that what was written was what was needed to develop a high-quality business plan. Thank you.
Alexander, thank you for your response. We create standard documents in such a way that a person who wants to develop a business plan on his own can do it without difficulty. We wish you good luck in creating a karting club.

The main thing about the business plan of the karting club

The roar of engines, the squeal of brakes, the enthusiastic hubbub of the crowd - if a person wants to get an adrenaline rush, he goes to the karting track. The opinion that only teenagers are the regulars of karting centers is fundamentally wrong. If you have an idea to open your own karting club or center, keep in mind that the main audience that will visit it are young wealthy people aged 20-35 years old. Some like to watch races, others like to take part in them directly.

When planning to organize a karting center, take care, first of all, of the availability of a quality track, which is a key success factor for such a business project as karting. It has to be both exciting and safe, and that combination is very difficult to achieve. Only a competent and experienced specialist will be able to correctly calculate all turns and turns, and only a competent and experienced specialist will be able to evaluate their safety.

Do not forget about the appropriate equipment, which allows each visitor to instantly transform into a real racer. You can give out disposable go-kart suits, or you can rent out regular go-kart suits.

Horizontal racing

The main item of expenditure when opening a karting track is the rent of land for karting. When choosing a site, ask in advance about the possibility of placing such a structure on it. It is advisable to conclude a long-term contract so that your hands are untied, and you can actively develop your karting business, while receiving good income. Purchasing cards also requires significant costs. The cost of one car ranges from 2 thousand to 5 thousand dollars. In order to organize a full-fledged business - an attraction with karts, you will need at least 8 karts. And don't forget kids' cars, which are also in high demand.

The payback of a karting club depends on how popular your karting track will be. Organization of karting rental is the main source of profit. The more clients, the higher the income. Therefore, proper promotion own business It has great value. When opening a go-kart rental business, think in advance how you will be able to attract customers. It can be special conditions for regular visitors, it will not be superfluous to organize a rental of cards for corporate events. In this case, tents should be provided at the karting track, in the shade of which visitors can relax between races, drink a cup of tea or coffee.

If you do not have experience in such a business, it will be much easier to open a karting track, guided by the advice of professionals, which are contained in a competent example of a business plan for opening a karting club with ready-made calculations. This document contains detailed description all the subtleties of business, including the very definition of a karting track. Opening a kart will not cause you serious problems if you strictly follow the advice of professionals. Thus, you will minimize all possible risks and easily cope with any difficulties that may lie in wait for you along the way.

A ready-made business plan for a karting club from scratch with examples of opening calculations

We offer a business plan for a karting club so that you can start a business related to sports car racing. Karts are popular with teenagers and older people, those who appreciate the justified risk and love to feel like a real ruler of a high-speed vehicle, a racer behind the wheel of a sports kart, like to spend their weekends in karting clubs. Therefore, it will be very far-sighted to have at hand detailed planning of this undertaking, both in a metropolis and in a small city.

This document on the organization of karting is intended for those who have seriously decided to take up this business, because in order to put karting into operation, you should think about selecting the appropriate premises, decide on the purchase of a kart fleet, and also build tracks, taking care of the safety of your customers. It is preferable to buy equipment that is made in Italy, however, some models of Chinese karts have proven themselves quite well, and their cost is quite acceptable. You should also think about providing the technical component of the future club, specialists are needed who can troubleshoot karting machines and maintain the park in good shape.

After studying the finished document, you will gain confidence in your guesses and with the help of methodical calculations, you will be able to decide both on the size of the future club and estimate the cost items that will be impressive at the first stage. You also need to purchase appropriate protective clothing for your future visitors and you should take into account the age characteristics of customers. Do not forget that on weekdays you can reduce prices for sessions, and on weekends and holidays you can set an increased rate, without reducing the flow of visitors. This is a far-sighted and profitable business for entrepreneurs, see for yourself by examining the financial document.

In stock Business plan for a karting club 5 13

How to open a karting club from scratch? Let's describe detailed business plan with calculations so that even a beginner does not have any problems with the organization of this type of activity. Anyone can implement such an interesting idea, it remains only to find enough funds for capital investments.

This type of business is considered promising, because the competition in it is low, and in many cities it is completely absent. And though entertainment centers opens more and more, such extreme sports clubs remain a rarity.

Karting features

This term refers to racing on special cars (karts) on separate racing tracks. The vehicles themselves don't look like modern cars, but are small compact cars, consisting of a main frame, wheels, steering wheel and driver's seat. They are open, do not have a body and drive only on prepared racing grounds (kartodromes).

Amateur karts go up to a speed of just over 100 km/h, but there are professional cars that are ready to conquer the mark of 250 km/h. And even with such figures, this type of entertainment is considered relatively safe.

The karting club will be of interest to young people aged 20-40, although sometimes representatives of the older generation or children do not mind having fun. But it’s not particularly worth dividing your clients by gender, since women almost with the same frequency prefer such a vacation.

We list the main advantages of karting as a business:

Extreme entertainment in modern world especially popular and in demand.
Requires a small staff.
Low rent if you apply for the use of municipal lots in the city.

True, this business also has disadvantages:

Long payback period (up to two years), especially if the opening of the route is supposed to be a seasonal activity.
Dependence on weather conditions when organizing races in an open area.
There is a significant impact of the economic situation in the country on the number of customers, as during the crisis people save more on entertainment.
Opening a high-class karting club will require a large initial investment.

What business format to choose?

To decide on financial side business and the amount of inventory purchased, first you need to decide what level your business will be:

Elite - requires maximum investment and involves the presence of a long professional track, at least 1 km, additional equipment and the purchase of a large number of expensive cars. Of course, this will all pay off if you have high-income clients. Here you can even organize professional competitions, which will also bring additional profit.
Medium - less costly simple service. At the same time, it is permissible to use domestically produced cars, and create a track with a length of 600-700 meters.
Economy class - involves entering the business with minimum investment, since equipment and inventory are usually purchased by low prices e.g. used. The service and cost of services will be significantly lower, but this will attract many middle-income visitors.

To decide which format to give preference to, you need to assess the economic situation in your region, the number of people who want to visit such an institution, their income and your financial capabilities.

There is also a difference in another nuance:

An open track is much easier to organize, since it only implies the presence of a racing track in a park or industrial part of the city. But here there is a strict dependence on weather conditions and the business will be seasonal.
Indoor karting - gives more opportunities to earn money, as it is available to visitors all year round. But to create it will be much more expensive and more difficult. But the costs pay off faster.

Registration

To draw up documents and open a karting club from scratch, you will need to register with tax service as a sole proprietorship or LLC. When individual entrepreneurship the cost will be lower, and obtaining permits and required documentation faster. The system of taxation may be patent.

If you choose to register a company as legal entity it will take much longer and cost more. Then taxes will have to be paid at high rates and complex documentation will have to be kept. But this type of business justifies itself in the presence of several co-founders.

Don't forget to choose the right one OKVED codes. They are selected according to the services you offer:

72 "Other activities for the organization of recreation and entertainment."
40 “Rental of household and personal items”.
11 "Activity of sports facilities".

Conclude an agreement with an insurance company, as well as register with social services, an employment center and receive a certificate of state registration. If it is planned to open a full-fledged club on the territory of karting, where a small cafe will be located, a sale will be held food products, additional permissions are required.

We create a platform

Depending on what level your business is supposed to be, you need to choose the right territory for it and create a race track. It is not of fundamental importance where exactly the karting club will be located.

It can be an industrial area, in the city center or outside it, in a park, etc. The main thing is that you can get there on foot, public transport or in your car. When creating an elite complex, you need to consider the possibility of parking.

The territory itself can be open, where it is only supposed to create a high-quality track coverage according to the requirements for racing tracks of this type, or closed, which will require the construction of a specialized complex.

The rented area must be of sufficient size to accommodate the track itself of the desired length, grandstands or areas for spectators, as well as service premises, administrator's office and locker rooms.

It is required to think over the route, its length, ascents, descents, turns, corners, platforms for acceleration in advance. To do this, you can use special computer and 3D technologies for design. The surface of the road itself must be perfectly flat, without holes, depressions, cracks, etc. For the safety of spectators and participants, all edges of the race track are laid with old tires to mitigate impacts.

What do you need to buy?

In addition to the cost of arranging and renting the territory, you will also need to purchase a sufficient number of karts themselves, as well as various inventory, equipment and other small things. Their volume, quality and cost must be chosen based on what kind of complex you have in mind. If this is an elite club, then you should not save money - choose expensive European car models in sufficient quantities.

For the middle and economy class, you can take simpler cars - used or manufactured at domestic factories. But get ready for the fact that their wear will be quick, and breakdowns more frequent. But it will significantly reduce the cost of starting a business from scratch. The number of cards on average should be from 5 to 12 pieces of different models.

Since this type of entertainment attracts not only an adult audience, but also children, you can buy several children's cars. In addition, you will need:

flags;
scoreboard;
trolleys;
traffic lights;
timing system;
protective equipment for pilots (helmets, overalls, disposable balaclavas, gloves) of various sizes;
enough old tires for fences.

How much does a complete set of equipment cost? It will depend on the prestige of your institution, the amount of equipment purchased, as well as the selected manufacturer.

If the complex itself is supposed to house the office of the manager, then do not forget about the appropriate furniture and office equipment. And if there is a catering establishment - specialized equipment.

Staff

You need to hire only highly qualified professionals who are well versed in the racing business. Even with a small karting club should consist of:

A mechanic who monitors the condition of each machine and carries out repairs.
Instructors and trainers helping participants to master the control and technique of driving karts, as well as monitoring the safety of the process.
Paramedic providing first aid.
Administrator or manager for work with clients.
Accountant (you can use outsourcing services).
Maintenance staff to keep the track in good condition.

Marketing

In order for your financial investments to pay off as soon as possible, you need to attract new visitors. To do this, use all available methods of modern advertising:

Post short promotional videos on local TV channels.
Let's advertise in the print media.
Spread the word about the karting club in in social networks, on the forums.
Create your website and take advantage of online advertising.
Come up with profitable and interesting offers with bonuses and promotions.
For regular customers discount cards can be developed.

If there is already some competition in your area for this species entertainment, then in order to promote and attract more visitors, it is advisable to think over a competent strategy:

Create an interesting track.
Purchase modern models karts.
Have experienced trainers on staff who can not only teach simple control but also to develop specialized skills.
Use a flexible system of discounts for regular and corporate clients.
Skillfully vary the prices for entertainment and services.
You can create comfortable cafes on the territory, sell souvenirs or other related products.
Conduct workshops and competitions.

Financial part

Most entrepreneurs are concerned about what will be start-up investment and project payback. Of course, a lot depends on various nuances, the level and size of the complex, but on average, the indicators are as follows:

	*Initial Costs*	*Cost, in rubles*
1	Organizational expenses and registration	50 000
2	Territory rent (monthly)	50 000
3	Buying karts	800 000
4	Additional equipment and inventory	240 000
5	Transport costs, delivery	70 000
6	Repair and creation of the track	200 000
7	Employee salary (monthly)	70 000
	Total:	1 480 000

The profit will consist of the number of visitors, the services offered and the exact prices. Usually the cost of one ticket is 200 rubles. If about 50 people come to you every day to make races, then the monthly income will be 300 thousand rubles. The profitability of this type of business is within 50%. This means that after six months of good work, you will return the initial investment.

If you are unsure of your ability to organize this type of activity, but strongly desire to open a karting club in your city, then you can take advantage of the affordable franchises of European entrepreneurs. They will provide for a fee not only a ready-made business scheme, but also the equipment itself for rent.

Video: how to open a karting club?