The fast food market is growing even during a crisis, and therefore opening a pizzeria is relevant even in current market conditions.
Since the end of 2014, there has been a decrease in attendance at catering establishments. And before opening a pizzeria, you should carefully analyze the situation in this market. So what do the statistics say?
According to a study by the analytical agency NPD Group, in 2014 the number of consumer visits decreased by 1%, and from January to April 2015, the restaurant market lost up to 7%. To make up for losses, establishments Catering began to use promotional offers more widely.
According to NPD Group calculations, in 2015, due to promotional traffic, an increase in visits was expected at 3%, with fast food establishments accounting for 10% of the growth, but restaurants are predicted to be able to reduce the drop in visits by 3%, i.e. the decrease in attendance will occur not by 6%, but by 3% (Fig. 1).
Networks fast food(the NPD Group agency also includes pizzerias) according to the results of the 1st quarter of 2015 showed a significant increase in visits - 8%, which against the backdrop of the general situation in restaurant business looks amazing (Fig. 2).
According to NPD Group, at the end of 9 months of 2015, the number of visits to fast food establishments increased by 10%, and the number of pizza delivery orders also increased by 6%, compared to the same period a year earlier. At the same time, the analytical agency associates the increase in pizza orders with “maturity” Russian market. Ordering pizza to the office or home has already become a habit among Russians.
The following graph will show more clearly which catering establishments were especially popular among Russians in 2015 (Fig. 3):
Based on the information presented above, it is obvious that the catering business is still as profitable as in pre-crisis times. And the format of pizzerias, as a representative of fast food, is the most successful today. In order to begin implementing your plan, we’ll figure out how to open a pizzeria from scratch - what stages you need to go through before opening the door of your establishment.
Preparing to open a pizzeria
First, you need to develop a concept for your business, draw up a clear plan and sequence of actions.
Basic steps:
- Choosing the format of the future institution.
- Search for premises.
- Bringing the premises into compliance with sanitary, epidemiological and fire safety requirements.
- Purchase of equipment and hiring of personnel.
- Notification of supervisory authorities.
- Carrying out promotional events.
- Start of activity.
Now we will analyze in detail the key steps: choosing a format and the procedure for opening a pizzeria in the context of coordination with Rosptrebnadozor and other services.
Choosing an establishment format
Having decided to open a pizzeria, it’s easy to guess where to start - you need to decide on the scale of your business, i.e. with the format of the establishment. Today the following formats are popular:
The restaurant is the most capital-intensive project. For this format, there are additional requirements for choosing a room - there must be enough space to place tables for visitors. And for the kitchen you will need a larger set of equipment, because... In addition to pizza, the restaurant should offer other cold/hot dishes. It will also be necessary to hire more employees to prepare food and serve visitors.
A pizza bar will require less investment, but still the requirements for the completeness of the equipment and the premises of the required capacity remain.
A pizzeria in a food court in a shopping center will be the most ideal option for those who want to save money on arranging the hall and purchasing bulky equipment, but at the same time make good money on a large number of orders. Such pizzerias in shopping centers must serve customers quickly and at reasonable prices. Therefore, the main emphasis should be on purchasing equipment for the display case, as well as for heating and cooling dishes.
Pizza delivery is the most economical option for organizing a business. The requirements for the premises here are based on compliance with sanitary standards; there is no need to spend money on the interior. In addition, there is no need to look for a room associated with high traffic areas, and its area may be small. You can also save significantly on equipment by purchasing only what is necessary for preparing pizza and storing frozen semi-finished products and ingredients.
Once you have decided on the format, you have done everything economic calculations, we have decided on the premises, now the most interesting part begins - bringing the premises in accordance with the requirements of Rospotrebnadzor and the fire service.
Important: Since December 2008, obtaining permission from Rosporebnadzor to open a public catering establishment is not required; upon opening, it is enough to submit a notification, and the premises must meet all established requirements.
Basic requirements of Rospotrebnadzor for a pizzeria
- The premises must have hot/cold water supply and sewerage, and be equipped with supply and exhaust ventilation.
- Walls production premises must be covered with tiles or painted with water-based paint at a height of at least 170 cm from the floor.
- If the premises are located in a residential building, then you will need to comply with the requirements for permissible noise and vibration standards.
- Availability of ventilation to remove odors. The basement is not suitable for placing a pizzeria.
Notifying Rospotrebnadzor and obtaining a fire service report
Important: Activities cannot begin until a notification has been sent to Rospotrebnadzor about the start of activities.
For catering establishments, which include pizzerias, in accordance with subparagraph. 3 p. 2 art. 8 of the Law “On the protection of the rights of legal entities and individual entrepreneurs in the implementation of state supervision and municipal control” dated December 26, 2008 No. 294-FZ, there is a simplified procedure for notifying government agencies that control this area.
In accordance with clause 3 of the Government Decree “On notification procedure start of implementation individual species entrepreneurial activity» dated July 16, 2009 No. 584, catering establishments should submit a completed notification to the territorial body of Rospotrebnadzor. The notification is filled out on the form approved in Appendix No. 2 of the above government resolution.
A notification can be sent only after state registration and registration with the Federal Tax Service of a legal entity (or individual entrepreneur), but necessarily before the start of activities (clause 5 of Article 8 of Law No. 294-FZ).
What information should be included in the notice?
The notification will need to indicate registration information about the legal entity (or individual entrepreneur), as well as indicate the address of the premises in which the activity will actually be carried out. You will also need to confirm that the premises, equipment, transport and personnel meet the stated mandatory requirements for this type of activity.
Before sending a notice, you will need to enter into a number of agreements with third parties. For failure to provide notification or for providing false information, the businessman will be held liable under the Administrative Code.
Package of contracts:
- for the removal of solid household waste and food waste for disposal (or disposal at a landfill);
- for disinfection/disinsection/deratization at permanent basis;
- for disinfection of ventilation systems and delivery vehicles;
- for dry cleaning and washing of staff uniforms.
It is necessary that medical staff have issued medical records (and that workers undergo regular medical examinations). All used equipment must have certificates/passports, and measuring instruments and measuring utensils must be verified.
The notification is completed in two identical copies and submitted to the regulator in person, by mail or via electronic communication channels.
Notification must be sent by mail by registered mail and contain a description of the attachment. Electronic document, signed digital signature can be transmitted through the portal https://www.gosuslugi.ru/ or directly to email multifunctional center for the provision of public services.
The second copy of the notice, issued on paper, is given/sent to the applicant on the day of its registration.
Useful service: You can search and check whether information about the sent notification has been entered using the link http://notice.crc.ru/#.
If you plan to sell in a restaurant or pizza bar alcoholic drinks, then to obtain a license you will need to obtain a conclusion from the State Fire Service of the Ministry of Emergency Situations of Russia (Gospozhnadzor) on the fire safety condition of the pizzeria premises. To complete it, you will need to provide, in addition to registration documents for a legal entity (IP) and a lease agreement for the premises (or a certificate of ownership), the following documentation:
- certificate of commissioning of the fire alarm system and contract for its maintenance;
- act of measuring insulation resistance;
- technical documentation for the premises (explication);
- an order to appoint a person responsible for fire safety (this person must have a certificate confirming the mastery of the fire-technical minimum);
- fire evacuation plan.
After you have entered the premises in accordance with the requirements of Gospozhnadzor and Rospotrebnadzor, you will only have to find personnel and conduct an advertising campaign.
There is another option to start, which is to buy a ready-made business model (purchase a franchise), this will significantly simplify the procedures, but it will be somewhat more expensive than starting from scratch.
Opening a pizzeria franchise
The most in a simple way start studying right away profitable business will open a pizzeria as a franchise. Then you will not need to spend additional money on an advertising campaign, and the franchisor will provide you with the opportunity to undergo training.
There are several attractive offers on the pizzeria franchise market. Let's get to know them.
Pizza Time
Pizzeria format - 3 in 1 - pizzeria + takeaway + delivery
Franchise terms:
- Lump sum payment- 299 thousand rubles;
- Royalty - 3% of profits monthly;
- Investment volume - 1.625 million rubles;
- Payback period is 9-14 months.
You will get more information about this franchise if you read the article “Pizza Time Franchise”.
Dodo Pizza
The business is presented in three formats: Family pizzeria, City pizzeria and Dodo express.
The Dodo-Pizza pizzeria franchise includes the following conditions (Fig. 6):
- Lump sum payment - 413 thousand rubles. (in view of VAT);
- Royalty - 3.5% of revenue + VAT monthly in the first year and 5% + VAT - from the second year;
- Investment volume - 3 million rubles. (pizzeria with a hall - from 5 million rubles);
- Profitability - 15-25%;
- Payback period - from 12 months.
Papa John's
- Lump sum contribution - 35 thousand dollars (equivalent to 2.641 million rubles);
- Royalty - 7.5%;
- Exclusive right - 7 thousand dollars (equivalent to 528 thousand rubles);
- Investment volume - 8-12 million rubles;
- Payback period is 2-3 years.
Of course, pizza is becoming more and more popular, especially among young people.
That is why many are interested in the question of how to open a pizzeria in small town.
What paperwork will need to be completed? What equipment do you need to purchase? Will a business like this be profitable and what does its success depend on?
What should a pizzeria look like?
Of course, before opening such an enterprise, you should decide what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but the menu also includes other dishes, as well as a wide range of drinks and cocktails.
A traditional pizzeria is somewhat reminiscent of fast food. The main target category here is young people and children. Therefore, the menu in such an establishment can be shortened, but the speed and quality of service, on the contrary, can be increased.
Besides, in small town It would be appropriate to start food delivery. In such cases, pizza production, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to the customers’ home or work. You don’t have to rent space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.
Therefore, first of all, you should decide what exactly you are going to open, and what category of the population will become yours regular customers- in accordance with this, you will need to rent and decorate the premises, create a menu, etc.
How to open a pizzeria in a small town? Required package of documents
Of course, you will have to register with tax service and go through some other authorities. What do you need to open a pizzeria? First of all, register as individual entrepreneur or open a limited liability company.
If you plan to sell alcohol or tobacco products, you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, fire service and labor protection service.
Where is the best place to locate the establishment?
If you are interested in questions about how to open a pizzeria in a small town, you should know that location plays an important role. You should not rent premises near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center), or in a densely populated residential area (in such cases, the bulk of customers will visit the establishment in the evenings and weekends).
It is worth noting that there are certain requirements for premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a wardrobe, a locker room for staff, and a dishwashing room.
Uninterrupted supply of electricity and water is mandatory. In addition, you will need an HVAC system.
Choose an interesting style to decorate the room, select appropriate furniture and other decorative elements. The main thing is for visitors to feel comfortable and cozy.
Required amount of equipment for a pizzeria
Naturally, in order to prepare food and receive visitors, you need to prepare. How much equipment for a pizzeria will you need? For example, you will need to purchase refrigerators to store raw materials.
You will definitely need ovens for a pizzeria. In most of these establishments they are placed right in the hall, behind the bar counter - this way visitors have the opportunity to watch their dish being prepared, and the aroma of freshly baked pizza becomes the best advertisement.
If you are going to serve other dishes in the pizzeria, then you will need a kitchen with the appropriate equipment, in particular, refrigerators and freezers, a microwave oven, a stove (it is advisable to have both electric and gas), and an oven. Don’t forget about the necessary kitchen utensils and other supplies.
As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is worth purchasing a coffee machine, as many visitors love this drink.
It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings of important events, such as football matches.
Other necessary materials and raw materials
Naturally, you will need ingredients to prepare meals. Most likely, there are companies in your city or somewhere near it that will be happy to provide you with the raw materials necessary for cooking, such as flour, sugar, ice cream, alcoholic drinks, etc. It is unlikely that finding products will be a problem for you. Fresh vegetables and other ingredients that cannot be stored for long are a completely different matter.
If you are going to deliver pizza, then you should worry about disposable tableware. And even if you are not going to deliver dishes, some clients are much more willing to take them home or to work with them - not everyone has the time or desire to eat at public place. Don't forget about the special wooden boards on which pizza is usually served. And, of course, you should have a sufficient amount of tableware, glasses, wine glasses, mugs, cutlery, etc.
Pizza is popular all over the world, and is prepared differently in different countries. Real Italian pizza, of course, is made only in Italy. Local pizzerias are even inspected by government inspectors who monitor how Italian pizza preparation standards are met. However, you can enjoy the taste of almost real Italian pizza at home if you know what its main features are, what products to use and how to prepare it correctly.
Features of real Italian pizza
There are many versions and assumptions about where pizza was born. One of the most common is that pizza was actually invented not in Italy, but in Greece. The Greek dish plakuntos was an unleavened flatbread in which cheese was placed. Subsequently, the Romans only slightly changed this recipe.
Interestingly, it was only in the 16th century that tomatoes began to be added to pizza. From that moment on, the gradual spread of this delicious delicacy began throughout the world. Now traditional Italian pizza is prepared completely differently in different regions. For example, American pizza is characterized by high edges, great thickness and a huge variety of toppings used.
But what does it look like real Italian pizza? It has several key features. First of all, it is a very thin, plastic base. To prepare the dough, finely ground flour is used, which is mixed with regular baking flour. Moreover, the dough is never rolled out with a rolling pin; it is tossed, rotated and kneaded by hand. Thin traditional Italian pizza is less caloric than American pizza, but it is more tasty and balanced.
Contrary to popular belief, pizza doesn't have to be thick and big. Real Italian pizza is exactly like this - on thin dough with a thin layer of toppings. The dough should be elastic and soft, and when baked it should acquire an appetizing crust.
The second important point is that in traditional Italian pizza, only three to four ingredients are used for the filling. Typically these include tomatoes, olive oil, mozzarella cheese and basil. It is allowed to add garlic and oregano. The taste of pizza smoothly flows from cheese to olive and tomato, with each ingredient complementing and highlighting the taste of the other.
They prepare real Italian pizza in wood stove at a temperature of about 200 degrees. When baked, the pizza should retain its elasticity so that it can be folded in half without breaking the crust.
What is real Italian pizza like?
Classic Italian pizza
In Italy there are currently about two thousand various types pizza. But for classic Italian pizza, which follows the above rules, only three apply. Firstly, this is the well-known “Margherita” stuffed with tomatoes, mozzarella cheese and basil.
Secondly, pizza “Marinara”, which is prepared without mozzarella and basil, but with garlic, olive oil and oregano. And finally, the third pizza, which can be classified as classic, is Margherita Extra. It is prepared in the same way as a regular Margherita, but here we use slightly different varieties of tomatoes and mozzarella cheese from southern Italy, obtained from buffalo milk.
Neapolitan pizza occupies a special place in Italian cuisine, which has many fans around the world. It can also be classified as classic, since there are specific standards for its preparation. In particular, the diameter of a Neapolitan pizza should not exceed 35 centimeters. The edges of such a pizza must have peculiar “sides” 2–3 centimeters high.
Neapolitan pizza is prepared from peeled tomatoes of a certain variety, buffalo mozzarella cheese, garlic and fresh basil leaves. It is best to have tomatoes of the San Marzano variety, grown on the slopes of Vesuvius. In addition, olive oil is certainly added to pizza. This pizza turns out very tender and flavorful.
Regional pizza of Italy
Of course, nothing prevents you from deviating from traditional rules regarding ingredients and cooking features. Therefore, different regions of Italy have their own recipes for making pizza with meat, seafood, vegetables and fruits.
For example, in Rome, pizza “Lazio” is popular, which, in comparison with the traditional one, is distinguished by its large thickness (1 - 2 centimeters). Tomatoes, mozzarella cheese, anchovies and olive oil are added to it. And in the Puglia region they love to enjoy calzone pizza. Its peculiarity is that all the filling is baked inside. Sun-dried tomatoes and cheese are used as a filling for closed pizza.
Pizza Calzone In Sicily they prefer to cook spicier pizza with chili peppers. The “Four Seasons” pizza, which is divided into four equal parts, is very popular throughout Italy. Each part has its own filling - mushrooms, ham, olives and artichokes. Florence makes its own pizza, which differs in that it has an egg baked on it. Children will love this pizza.
Thus, pizza in Italy is characterized by enormous variety. The filling for it can be mushrooms, meat, vegetables, fruits, herbs, fish and seafood. But in any case, in order to enjoy the taste of Italian pizza, it must be eaten hot. Only hot pizza will allow you to experience all the delights of crispy dough with tomato sauce and mozzarella cheese. Pizza, taken out of the refrigerator, is completely different in taste.
You can try making traditional Italian pizza at home, although it will require some experience and skill. Of course, you can always buy a semi-finished product in the store and quickly cook pizza in the microwave, but your own homemade pizza will certainly be much tastier, more nutritious and healthier.
Having become acquainted with the menu of the Pizza Empire company, it is easy to guess why so many people become clients of this delivery service, because it is simply unrealistic to find prices as affordable as here somewhere. However, although local chefs cook quite well, they will not be able to deceive a true gourmet, who could easily distinguish these dishes from the original Italian recipes. And all because here, like in any other domestic restaurant, they serve pizza adapted to the gastronomic preferences of Russian residents. Whereas in Italy itself, of course, people eat slightly different food.
In order to understand what exactly lies behind all these differences that we mentioned earlier, it would be a good idea to visit sunny Italy - this is the only way you can get a feel for the local flavor and understand what seemingly the most ordinary food means for the inhabitants of this country.
Each of the Italian provinces has its own culinary characteristics, which is due to the fact that all regions of this country have their own special climatic conditions. For example, in the northern regions of the country, chefs preparing pizza do it almost the same way as we are used to. And all because next door is France, whose culinary traditions are closely intertwined with the local ones, as a result of which the cuisine of this province is very similar to ordinary European cuisine. But residents of the southern regions, who have not been subject to such gastronomic expansion of their neighbors, prepare pizza according to the national traditions inherited from their ancestors.
The recipe for the canonical pizza was passed down in Italian families from one generation to another. It was thanks to this dish that it managed to become international, because the inhabitants of this country, who are particularly enterprising, live in all corners of the world, and, of course, do not give up their usual food in new places.
If in the USA today pizza is equated with fast food, and they often eat it literally on the run, then for Italians this is a real crime. Like all southern peoples, they do not tolerate haste and like to do everything very measuredly. Therefore, in Italy they eat pizza only in restaurants, talking with each other, and invariably washing down their lunch or dinner with a glass of light local wine.
There is a persistent misconception that Italians do not go to restaurants and prepare pizza exclusively at home. But in fact, this is rather true for Russians, because it is not for nothing that the number of catering establishments in Italy is much higher than in Russia! Moreover, good pizza is prepared here not only in large fashionable restaurants, but also in small cafes scattered throughout the country.
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