In today's hectic world, time is of the essence great value in the life of every inhabitant of big cities. It happens that the bustle drags on so much that it becomes impossible to set aside half an hour and just have lunch during the working day. At the same time, ideas about healthy way life. People are gradually realizing that in order to maintain the body's performance at such a frenzied pace, cola and buns grabbed from a street stall on the way to work are not enough. The body always needs vitamins. Against the backdrop of these trends, fresh juices - freshly squeezed juices and their mixtures - have become increasingly popular. Fresh bars have finally found their highly profitable niche in the catering market.
How to open your own juice bar?
Fresh bars are notable for the fact that they do not require large investments at the opening stage - ten to fifteen thousand may be quite enough. Moreover, with a successful choice of location, full payback occurs within a year. To open a juice bar, a room of five to seven square meters is enough. When choosing a location for its location, it is worth considering that the principle of operation of a juice bar implies a quick passage of customers, many of them order fresh juice, drink - and immediately leave. Therefore, especially crowded places, such as supermarkets, shopping centers, office centers, sports clubs and sections, bistros, cafes and restaurants - exactly what you need.
Equipment for a juice bar will require the lion's share of funds invested in its development. Its comparatively low cost is another reason for such a small start-up amount. About four thousand US dollars will be required to purchase a citrus juicer, a universal juicer will cost you one and a half thousand, and equipment for cleaning fruits and vegetables will cost you two hundred to three hundred dollars. Additionally, you will have to purchase a refrigerator, cash machine and a bar counter or bar on wheels.
Professional equipment installation and decoration point of sale will require an investment of several thousand more. Experienced owners of such establishments and economic experts recommend opening a chain of juice bars right away. Work off everyone technological processes can be done at one point, and then, in its likeness, open several more. This will significantly reduce the payback period.
Preparing and selling fresh juice blends as a business is fairly new. Not so long ago, freshly squeezed juices were sold exclusively in the most prestigious hotels and restaurants with a three hundred percent markup. This has led to the fact that the population associates fresh juices with high prices and elitism, which scares off customers. You can reduce the cost of the product if you prepare fresh juices with ice or serve with ice cream. For greater success, you should resort to the services of marketers who will promote your brand and juice bars in general as a territory of a low price category and healthy eating for children. Oddly enough, this approach is not yet very popular among modern owners of such outlets, and they prefer to rely on bright design, location in crowded places and distribution of flyers.
An important point is also the selection of personnel. Typically, women between the ages of twenty and forty are hired to work in a juice bar. They are subject to standard high requirements in terms of decency, honesty, accuracy and availability of a medical record. Working with a juicer is quite simple, so this work does not require special education - training is carried out in literally an hour right at the point of sale. The main thing in an employee is the ability to trade, be polite and always smile, so that customers are always happy and come back again and again. As in regular bars, the work of a juice bar seller usually takes place in shifts - a week after a week or two days after two. It would be completely worthwhile to sometimes check your sellers for honesty: even in such small retail outlets, an unscrupulous girl can put money not in the cash register, but in her pocket, without punching a receipt. The “secret shopper” method for checking for fraud of this kind is one of the most effective and cheapest ways to curb fraud.
Opportunities for development
About 10 years ago the first juice bars began to open in Moscow. One of the interesting ideas was the opportunity to purchase not only mixtures of freshly squeezed juices, but also bottles with extracts of medicinal plants - a kind of pleasant and aesthetic alternative to vitamin complexes and dietary supplements. The cost of such a 100 ml bottle. - about fifty American dollars. And even today, in the background economic problems and instability, they are extremely popular.
It is quite possible that over time Russian juice bars will begin selling organic cosmetics. The idea came from Japan, where a similar scheme has already been implemented and promoted. The bet is that customers who are interested in healthy food will also be interested in purchasing cosmetics made from natural ingredients. Of course, selling cosmetics will require a fairly large space, and not every juice bar will be able to adopt this idea. In addition, it will be necessary to tighten the requirements for personnel - after all, they will now also need sufficient knowledge in cosmetology and medical education. From now on, a juice bar employee will have to be able to not only squeeze and mix juice, but also provide a description and recommend cosmetics that are suitable for a specific client, taking into account his skin type, possible allergies and other characteristics of the body. Accordingly, the salary of such an employee should be an order of magnitude higher. It is not known whether such a business idea will take root in Russia, but the fact that juice bars are not only opening, but are already thinking about directions for further development is encouraging.
Not long ago, unusual bottles filled with delicious soda appeared on supermarket shelves. “Fresh bar” is a drink that attracts the attention of customers. This is not just fruit juice, but mixed cocktails. A rich assortment will satisfy the tastes of any buyer. The drink is non-alcoholic. Therefore, it perfectly quenches thirst on a hot day. It can be drunk by both children and their parents. We will try to understand the variety of tastes in this article.
What is the highlight of the drink?
So, what is the advantage of the drink? Firstly, in its unusual taste. “Fresh bar” is a drink that repeats the composition of the most famous cocktails (“Mojito”, “Sex on the Beach”, “Pina Colada”, “Kir Royale” and others), but there is no alcohol. Secondly, the price of the product is quite affordable (about 30 rubles for 0.45 liters).
It is worth noting that the drink is produced by the Rosinka company, which is located in Lipetsk. She has proven herself only with positive side. Used the latest equipment. In addition to these products, mineral waters are being produced.
For every taste
“Fresh bar” is a drink whose tastes replicate famous cocktails. In first place in popularity is Mojito. I would like to note that only soft water is used for production. Soda bubbles do not cause any unpleasant sensations, there is no sharp bursting and no soda taste.
The main component, of course, is mint. Its smell can only be felt by unscrewing the lid. You can taste it too. The lime aroma is present, but less pronounced and not as bright.
The color of the drink resembles lemon juice. There is a greenish tint. The taste of the cocktail is absolutely not cloying, the sugar is in moderation. Manufacturers recommend adding a little ice to the glass before drinking; you can add a slice of lemon or a sprig of mint for added freshness.
“Fresh bar” is a drink that can pleasantly surprise you. For example, having tried Black Jack in a non-alcoholic, carbonated version, many customers were delighted. The beauty is in the combination of the two flavors offered by the manufacturer. The main emphasis is on cherries. It gives the cocktail a pleasant bitter taste, rich and bright aroma. It is set off by almonds, which come in smaller quantities.
various juices;
flavorings.
The use of aromatic additives causes particular complaints from customers. But you can’t do without them, because only with their help can you achieve similarities with famous cocktails to which alcohol is added. The drink is low in calories (38 Kcal per 100 ml).
Reading time: 6 minutes. Published 12/27/2019
The usefulness of freshly squeezed juices has long been recognized worldwide. However, many people do not have time to prepare vitamin drinks every day due to lack of time. Well, juice bars do this successfully by providing customers with a wide range of nutritious juices to choose from. And visitors love it. That is why budding entrepreneurs can consider such an establishment as a profitable business activity.
Opening a juice bar from scratch: documents required for registration and opening a fresh juice bar
The official activities of the businessman are confirmed by the relevant documentation:
- Certificate of . Similar for a juice bar legal form is the best option.
- Paper where the selected types of activities are recorded (OKVED). Usually they choose to produce fruit and vegetable juices and serve drinks.
- Certificate confirming the assignment of an individual tax payer identification number. Experts recommend a simplified taxation system.
- Permission from the SES to conduct activities - trade in products.
- A permit from the Fire Service is also on the list of required documents.
- Premises rental agreement.
Where is it better to open a juice bar in a shopping center or fitness center?
A few words about the area of the juice bar. From 4 to 10 “squares” is enough for full operation of the point. An indispensable condition is a crowded place, or rather, a high level of traffic. Ideal options include large shopping centers or fitness centers.
However, other places should not be discounted.
There are quite a lot of potential clients of juice bars in such public establishments as:
- Airports and train stations.
- Large beauty salons and water parks.
- Cinemas and city parks.
It is still better for a novice entrepreneur to locate in mall, choosing one of the passage alleys, or rather, in the very center of the alley. The open space allows passers-by to see the entire fresh juice production process. This nuance significantly increases the number of clients.
Sports clubs cannot boast of such a level of human flow. The assortment of the bar in such an establishment should be wider and more refined, with a wide variety of fruits and vegetables, exotic fresh cocktails, juices with herbal infusions, and so on. This option is good at the stage of business expansion.
How to decorate a juice bar in an interesting way: design ideas for a freshly squeezed juice bar
Customers visit the juice bar spontaneously. The principle is that I saw it, wanted it and bought it. A targeted visit is a rare case. Therefore, there are only two requirements for design: bright colors and memorability. For example, it is difficult to pass by a bar counter made in the shape of an orange or other fruit. It is bright, impressive and understandable to the consumer.
Entrepreneurs working in this segment do not bother with design research at the initial stage.
They are limited to:
- Covering the bar counter with photographs of fruit.
- Display of fruit assortment on display.
- Filling transparent vessels with various fruits and placing them on shelves.
- By ordering a bright sign such as “Vitamins from the garden”, “Vitamin moisture”, “Invigorating drinks for the whole family”.
Design will be required when opening a chain of bars. Then you certainly cannot do without additional costs for the services of a designer to develop your own style. In this aspect, franchising such bars is good - the businessman is provided with a ready-made design of the outlet.
Which juice is more profitable to sell in a juice bar: assortment of freshly squeezed juice bar
It is more profitable to sell juices from popular fruits.
In this aspect, buyers give preference to the following fresh juices:
- Grapefruit.
- Orange.
- Apple.
Vegetable juices also have a high rating and sell well:
- Beetroot and carrot.
- Celery and tomato.
Here, perhaps, is the entire list of the main assortment. However, with such a limited drink list, it is difficult to promote business. Consumers are attracted by the variety of offers. Therefore, the product range is supplemented with fruit smoothies (cocktails with berry and fruit puree, milk and other ingredients), mineral water, fruit ice cream, tea or coffee, desserts.
What equipment is needed to operate a juice bar?
When purchasing equipment, the bar's working areas and menu are taken into account. In fact, any bar is divided into two zones: in one the raw materials are washed, in the other drinks are prepared.
The juice bar is equipped with:
- Professional level juicers. There should be two of them - for the production of citrus juices (pomegranates) and for other fruit and vegetable drinks.
- Sink and refrigerator.
- Refrigerated display case and ice maker.
- A device designed for cleaning raw materials.
- Blender and mixer.
- Bar counter.
- Cabinets in which inventory will be stored.
- Disposable tableware, bottles.
Selling ice cream, coffee and other products requires the purchase of additional equipment.
Attention . A prerequisite when choosing a supplier of equipment is the provision of warranty (free) repairs. Increased load on devices is often accompanied by their breakdown, and repair costs turn into considerable sums.
Recruiting personnel to work in a juice bar?
Personnel, as we know, play the main role. No special skills are required when working. The equipment is simple and takes a day to master.
When selecting candidates, special emphasis is placed on individual qualities:
- Decency . It is better to rule out theft in advance, otherwise you will have to install a hidden surveillance camera.
- Accuracy . The juices are prepared in the presence of the customer.
- Communication skills . An employee who knows how to find an approach to any customer can significantly increase the profit of the outlet.
As a rule, such work is optimal for women under 40-45 years old or for young people. The bar employs 2-3 people in shifts, receiving a fixed rate plus a percentage of total sales. Usually its size is no more than 10%.
Advertising and marketing of a juice bar: how to promote a fresh juice bar?
- Development of a logo and its application to the bar counter (its side parts) and napkins.
- Installation of a sign. Preferably bright – noticeable from a great distance.
- Distribution of business cards and bouquets with a list of fresh menu and brief information about beneficial properties everyone.
- Adherents of a healthy lifestyle closely follow the “new products” in this area and study healthy recipes for vitamin cocktails (mainly via the Internet). Therefore, it is appropriate to offer special items - freshly squeezed juices for active people, for those who want to lose weight, for children or expectant mothers.
- The juice menu should be supplemented with some seasonal “zest”. Let's say that ordinary apple juice is unlikely to interest a person, but a drink with the addition of ginger juice and honey will definitely attract attention in the winter - during the “rage” of colds.
- Carrying out various promotions also increases profits. For example, a significant discount on every third cocktail.
The assortment of the fresh bar should be constantly updated in accordance with the season and customer needs.
A ready-made business plan for a juice bar from scratch: calculations of expenses, income and payback periods
Let's consider a business plan for a bar located on the territory of a shopping center:
- The area of the establishment is 8 m².
- Number of employees – 1 person (the functions of the second seller are performed by the bar owner).
- Every day, up to 11 kg of fruit and vegetable raw materials are spent on juice production.
The amount of start-up costs plus the amount of expenses for the first year:
Income calculation:
- The markup on juice is 250-300%. The cost of a drink for a glass of 250 grams is 35 rubles, its selling price increases to 105 rubles (there is a smaller markup for additional goods; it is not taken into account in the calculations).
- On average, up to 20 liters of juice are sold per day (more in summer).
- Daily revenue is 8,400 rubles.
- We subtract the cost and get a daily income of 5,600 rubles.
- This means the bar’s monthly income is 168,000 rubles, and its annual income is 2,016,000 rubles.
With this option, the establishment pays for itself in six months. In practice, the payback period lasts about a year.
As you know, today a healthy lifestyle has become one of the most important fashion trends. More and more people are starting to engage in fitness and giving up fast food and other foods that are of little use and even harmful to the body. In this regard, freshly squeezed juices, or fresh juices, have become very popular.
Thus, people who care about their health are already looking warily at packaged drinks sold in stores. Taking this trend into account, it is possible to construct a very profitable business selling freshly squeezed juices. Moreover, the competition in this segment is not yet so great, and the profitability of such a business is quite high. Today we’ll talk about how to draw up a business plan for a fresh bar and bring it to life.
History of the fresh juice business
The idea of juice bars came to us from America, where the first establishments of this kind appeared in the 90s of the last century, as opposed to the numerous fast foods invented there. Thus, entrepreneurs contrasted tasty and healthy juices with harmful and fattening drinks and food. Fresh bars came to us at the beginning of the 2000s and immediately began to gain popularity quite rapidly.
Preparation of necessary documentation
If you decide to open a bar business based on freshly squeezed juices, then the easiest way would be to register as individual entrepreneur. If the business will develop quickly or if you plan to open a business together with a partner and co-founder, then it makes sense to choose a form of partnership with limited liability. Be prepared that it will take you some time to register (usually about a month).
The business plan for a juice bar must also include obtaining permits from the sanitary and epidemiological station and the fire department. The complexity of this procedure will depend on the location of your point.
So, if you organize a bar in a large shopping and entertainment center, then, most likely, you will be able to complete all the formalities in a short time. After all, when such an object is put into operation, as a rule, the possibility of opening points for the sale of drinks is immediately provided for, for which the administration must have the appropriate permits.
How to open a juice bar: business features
The main question that beginner “soda owners” ask is the need to find out: does it make sense to open a separate outlet or would it be better to organize an entire network at once? Experts have different opinions on this matter. So, some believe that if you are lucky with the location of the juice bar, then you can get by with just one point.
Others are sure that it is necessary to start exclusively with a network that includes at least three places selling freshly squeezed juices. In this regard, when drawing up a business plan for a juice bar, the future entrepreneur must independently decide this decision, which, by the way, will largely be determined by the size of its starting capital.
Choosing a location for a retail outlet
Due to the fact that products of this kind are not cheap, and not everyone can afford freshly squeezed juices and cocktails, a juice bar should ideally be located near expensive stores and fitness clubs. In addition, we recommend taking a closer look at large supermarkets and shopping and entertainment centers, as well as water parks.
Of course, rent retail space in such establishments is expensive. But due to the fact that your point will consist of only one bar counter, you will need no more than 5-6 square meters near the wall. Moreover, experts recommend organizing the point with a square rather than an elongated shape. It will be much more convenient for the seller to work in such an area.
Fresh bar design
Once you have decided on the location, you should pay special attention to the design of your outlet. After all, in order for a potential client to pay attention to it, it is necessary to design it in an attractive, bright and original style. In this regard, the development creative idea for a bar should be an integral part of your business plan.
Range
Experts in this matter say that grapefruit, pineapple, orange and carrot juices sell best. At the same time, the undisputed leader is orange fresh. In general, at the initial stage it is recommended to include at least seven items in your bar’s assortment: three citrus juices (orange, tangerine and grapefruit), as well as apple, pear, carrot and beetroot.
It should be borne in mind that if you include drinks made from root vegetables in your menu, you will need to equip a vegetable shop to clean them. That's why the best option There will be a selection of a supplier who will deliver you already purified products, from which all that remains is to make juice.
Fresh bar equipment
The main unit for the production of fresh juices is a juicer. You will need several of them: for citrus fruits and pomegranates, as well as centrifugal and auger ones. You won’t be able to get by with just one juicer due to the fact that it is impossible to squeeze juice equally well from different raw materials using one type of device.
For example, small berry seeds can very quickly clog the cells of a centrifugal unit, as a result of which personnel have to be constantly distracted to clean it.
Due to the fact that orange juice is the most popular, it is necessary to immediately allocate a separate device for its production. Today on the market there are units for preparing fresh oranges that require minimal human intervention. However, they are not cheap, and at the initial stage of business there is no point in buying them.
If your plans include making smoothies, you will also need to purchase blenders, a refrigerator for storing ingredients, and a freezer for ice and ice cream. It will also be very good if you can connect the water supply to the point. After all, there is always a need to wash your hands or rinse fruits, vegetables and measuring cups again.
Staff
If you are planning to start a family bar business, then at the initial stage you can do without hired employees. However, keep in mind that the entrepreneur himself should not stand behind the counter, since he will already have enough worries: contracts with suppliers, establishing relationships with inspection and control authorities, the landlord, etc.
A business plan for a juice bar should ideally include two salespeople for one outlet. It is advisable that they work, replacing each other every other week. This arrangement is very convenient for both the owner and employees. At the same time, the seller submits the cash register and report once a week, without being distracted by this procedure every day.
You should also not forget about accounting services. It can be organized in two ways: hire a visiting specialist or use the services of a company that provides such services. You will need a full-time accountant if you organize a large network of points selling freshly squeezed juices.
Opening a juice bar: the financial side of the issue
To begin with, we suggest considering the amount of investment required to start such a business. The main costs will be for the purchase of equipment and will amount to about 9-10 thousand US dollars. At the same time, juicers for pomegranates and citrus fruits will cost 3-4 thousand dollars, and universal units - 1.5 thousand. The remaining amount goes towards the purchase of refrigeration equipment, a counter and various small things.
Another 2-3 thousand dollars will have to be spent on setting up a retail outlet and installing equipment. Don't forget about monthly rent. In places with good traffic, it will average 1-1.5 thousand dollars.
On wages sellers need to lay down an amount of 350-400 dollars. You will spend another $200-250 monthly on accounting services.
Thus, the initial costs of organizing the work of a juice bar in the first two months will be about 15-16 thousand dollars. Moreover, this amount does not include the costs of purchasing and transporting raw materials.
However, according to experts, the profitability of a juice bar reaches 300%. Provided the work is properly organized, this will allow you to recoup the initial investment within 6-8 months. In the future, the entrepreneur can count on a profit of 2-3 thousand dollars from each outlet.
A juice bar is a bar whose assortment consists of juices and juice-based drinks. The idea was born in the USA in the wake of the popularization of a healthy lifestyle. Instead of alcohol, coffee or tea, visitors are offered fresh natural juices. In America, this business generates multimillion-dollar income, but in Russia the initiative is just taking root. Profitability is, of course, lower. But today the profitability level reaches 300%. In addition, this still new business idea has not been implemented in every region of the country. Moreover, the implementation of the plan does not imply any complex bureaucracy associated with permitting documentation government agencies, no large investment capital, no search for qualified personnel who could be entrusted with the business.
Let's look at a business plan for a juice bar drawn up for the city of Lipetsk.
Summary
The goal of the project is to open a bar selling fresh juice and other drinks made from it. The investment requirement is only 760 thousand rubles. Planned income - 600 thousand rubles. in year. The payback period is 16-18 months if a pessimistic scenario is implemented.
Before you start registering a business, you need to understand how to open a juice bar and how much money it will require. On average, the initial investment is 350-450 thousand rubles. The amount of monthly costs depends on what kind of premises are used (own or rented) and whether hired personnel are involved.
The fresh bar menu will include:
- juices;
- smoothie (cocktail of berries, milk, soda, etc.);
- confectionery(cakes, muffins, cookies);
- ice cream.
Business environment
There are no juice bars in the city yet, but several stores have equipment that allows you to get fresh juice. In them, just like in a bar, the seller prepares the juice immediately before sale. Leisure time in the store, of course, is not provided. Have a drink fresh juice It’s also not possible right away. At the same time, the survey shows that an establishment where one could sit and drink fresh juice or a cocktail based on it instead of traditional tea or alcohol will be in demand. At the same time, as the survey showed, the majority of townspeople are ready to go to a bar along the way; as a result, the establishment should be opened in the city center, or in places where there are often large crowds of people, for example, in large shopping centers.
Since there is no similar enterprise in the city, evaluate potential income we will, based on the results of the research. It is also impossible to rely on the experience of juice bars operating in Moscow, since it is a larger city with a higher standard of living. The population of Lipetsk is relatively small. It has a little over half a million inhabitants, although the standard of living in the region is high. So, for example, in comparison with neighboring Voronezh (a city with a population of over a million), the income level of Lipetsk residents is at least 25% higher. At the same time, 50% of respondents showed that they are ready to regularly visit the establishment if the prices in the juice bar are moderate. The average bill is usually 155 rubles, with the cost of 1 liter being 245 rubles. This amount also includes the order of confectionery products. If at least 10 people visit the juice bar per day, you can earn 600 thousand rubles a year. Of course, in reality there should be more visitors. Based on the survey data, we can count on 20 people, but we will make calculations based on a pessimistic scenario.
Emphasis in advertising campaign should be done on a healthy lifestyle. At the same time, we must not forget to monitor the quality of purchased products from this point of view. It is best to enter into an agreement with a small confectionery shop for the purchase of products. If you buy cakes and muffins at a wholesale warehouse, then there is a high probability that you will come across products with a large number of preservatives, which is unacceptable. In the future, when the number of points increases to at least 3, it will be possible to open your own workshop.
Operational plan
We need a very small room to work. For starters, 8-10 m2 is enough. As the experience of Moscow enterprises shows, you can get by with even 4-6 m2. We chose a small department (7 m2) in a shopping center. Renting such an area will cost only 30 thousand rubles. per year along with utilities. In addition, it is necessary to purchase furniture and equipment for the production of juices and cocktails. The cost of a professional kit is 280 thousand rubles. You also need to buy confectionery products every day and fruits once a week. Fruit consumption per day is about 10 kg.
Workforce plan
At first, the investor will work on his own. This is justified, since entrusting all the work to a hired employee at the very beginning means losing control over the flow of affairs right away. After the work has been streamlined, you can transfer the cases, but not on the first day. Of course, the enterprise must operate in 2 shifts, and not just 8 hours; besides, weekends are not expected in such a business, so 1 employee will still be needed.
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