The flower business is a branch of retail trade in which, more than in other types of activities, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.
According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.
Like any other flower business differs in its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.
But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.
Attracts this type of business and a relatively small amount start-up capital, which depends on the type outlet and its location.
How to start a flower business
Registration
The registration procedure is probably the easiest step in this business. register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values time more than money, you can entrust this stage to intermediary law firms.
After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.
It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.
Documentation
A point of sale of any format must have documentation available to customers:
- Trade permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
- SES conclusion.
- Review book.
- Price (optional).
- Invoice (for buyers is not important).
Other papers ─ cash register, lease agreement, certificate of registration of KKM─ it is also better to keep it in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.
Certification
Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.
Flower business formats
Conventionally, the flower business is divided into four formats:
small flower tents
Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.
In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.
In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.
Small flower shops
They are placed in shopping malls and other busy places. Here, compared to the tent, more trade area, and hence the possibility of expanding the range.
In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.
With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.
Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.
Floral online store
It is best to create with real experience work in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.
Of all the flower business formats, the last option requires a minimum seed investment . Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.
Flower Specialty Boutiques
They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.
Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.
Experts estimate the profit of salons at $ 5,000 per month. And if it is next to business center and has permanent corporate clients, making out all their activities, his profit will be even greater.
Location selection
Find the perfect place for flower shop─ the question is paramount and not the easiest, because in this business there is high competition, and if there are tempting offers from tenants, then the cost of rent will be appropriate.
The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you should pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.
A point of sale can be arranged:
- In a tonar - a small "house" - a trailer.
- In a pavilion of modular sections.
- In a separate building (if you're lucky).
- In a built-in room in houses on the red line.
- In the mall.
The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.
Underwater rocks
The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.
Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.
Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of \u200b\u200bthe store.
When discussing the conditions and drawing up contracts, specify whether the total amount of the lease includes communal payments– another solid item of expenditure. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.
For repairs, arrangements, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.
When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.
Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.
Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.
You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.
Video - practical advice flower business:
Choice of equipment ─ according to clothes they meet
Advertising
Point of sale equipment
To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.
Purchasing furniture and equipment famous brand, you can count on quality installation and warranty service maintenance. Give preference to suppliers with the possibility of serial configuration.
In addition to standard models of showcases, shelving, counters and refrigeration equipment of different prices and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal purposes will look advantageous in the trading floor of a flower shop.
In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.
Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.
After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.
In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.
Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.
The price of KKM fluctuates between 9000 - 15000 rubles.
Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose universal shades of the color scheme of the mesh, matting, felt, ribbon, sisal.
To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.
The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.
Recruitment - what personnel and what decide
The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to come up with designer bouquets and compositions from dried flowers, decorate any flower and plant arrangements. solemn event, to advise the most fastidious buyer.
Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.
In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. professional training sellers must also pass, on which the mood of buyers and the final result will depend.
In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.
Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.
The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.
Assortment of colors and related products
In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.
For tonar
The range is minimal, as is the area:
- Carnation (regular and bush) of basic shades.
- Chrysanthemum (bush and single-headed) ─ three types.
- Rose (regular and spray) - white and burgundy color ─ required.
- Gerbera is different.
- Tulip (spring season).
For pavilion
If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.
For shop
Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:
- The whole cut in a spacious refrigerator.
- Dry and artificial flowers. Pot cultures, large-sized.
- Pots of all types.
- Soil, fertilizers, care products.
- Vases: standard, design.
- Postcards.
- A popular decor for indoor plants.
Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.
Purchase of goods
The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.
The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.
Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.
The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.
Good luck and prosperity with the world of beauty!
Video - flower business, owner reviews:
Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.
But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how beneficial this species business.
If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to know how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.
The answers to your questions can be found in this article.
Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.
Benefits of opening a flower shop
Not in great demand among entrepreneurs ...
Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.
And yet, opening a flower shop can be cost-effective and profitable business because it has many undeniable advantages:
- You do not need to have a lot of money in order to launch this startup.
- You don't have to be a florist or have an agricultural background to own a flower shop.
Your business is business, and leave the rest to specialists. - In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
- Flowers will always be hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, they live a normal life.
- This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase client base.
Competitive advantages of your flower shop
A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.
Fortunately, owning a flower shop allows you to create many competitive advantages.
For example:
- Keep reasonable pricing policy.
It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable. - Offer the customer a good range of products.
You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc. - Conduct promotions in holidays: March 8, Valentine's Day, September 1, etc.
For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc. - Consider a loyalty program for regular customers.
- Organize a delivery service for those who cannot deliver the bouquet in person.
- Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.
Disadvantages of Opening a Flower Shop
This type of business, like any other, implies the presence of not only advantages, but also disadvantages.Often, entrepreneurs do not want to open a flower shop for a number of reasons.
The most common are:
- Perishable goods.
Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price. - The seasonality of this type of business.
For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season. - When ordering large quantities, you can get a defective product, hidden among quality flowers.
And yet, these disadvantages of opening a flower shop can be fully compensated if you do not order more goods than you can sell, do not spend all the profits, but save enough to survive the low sales seasons painlessly, work only with trusted suppliers.
Features of owning a flower shop
“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson
A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.
And yet, the flower business has its own nuances that must be considered before starting a business:
- The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.
In pursuit of originality, consumer tastes cannot be ignored.
It is necessary, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment. - The assortment of flower shops is similar.
You are unlikely to find any extraordinary flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of flower types, selling not only ready-made cut flower arrangements, but also plants in pots.
- March 8, September 1, February 14 - the days of big earnings for flower sellers.
No one will judge if you raise prices substantially these days.
But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time. - The sale of flowers cannot be called waste-free.
15–20% of discarded plants are considered normal. You shouldn't be upset about this.
- In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.
It is not cheap, but it will help to further reduce costs.
4 ways to make money selling flowers
Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:Flower pavilion.
This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.
It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.
Actually a flower shop.
Here you will have to invest much more money and rent a small retail space, decorating it to your liking.
Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.
The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.
Flower boutique.
This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, the level of service, etc., so you will have to invest a lot of money in your flower boutique.
You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.
You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.
Online flower shop.
Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.
Another disadvantage of this type of business is the inability to get a random customer, since purchases are made according to pre-order. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.
Step-by-step instructions for opening a flower shop
The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.
It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.
Registration of a flower shop
Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.
You do not need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.
The cost of registering an enterprise ranges from 30,000 rubles and more.
All these procedures should not take you more than 2 months.
Flower shop premises
To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.
Not only shopping room, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.
Rent of one square meter even in small towns- an expensive pleasure.
In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.
In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.
If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.
Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.
Flower shop equipment
In addition to commercial furniture (counter, shelving), you will have to equip the utility room with at least a minimal set of furniture: staff changing lockers, a table, chairs, etc.Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators will also work.
flower shop staff
People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.
To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you aim for more large enterprise, then you should think about hiring two sellers to change.
You need to hire a professional florist to create original flower arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.
Therefore, to open a flower shop, you need the following staff:
Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.
This position should be considered later, when the business gets back on its feet.
Accounting and store management you can do on your own.
Flower suppliers to the store
If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.
Perhaps you will open a new supplier that will suit you in all respects.
flower shop advertisement
Of course, the most popular way to attract customers is to serve them well and sell quality products.
If your business is just starting to function in the market, then use ads, commercials on local radio and the Internet to advertise it ( social media, urban forums). And you should also invest in a colorful sign that will immediately attract the attention of customers.
How much money do you need to open a flower shop
So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.
| Item of expenses | Amount (rub.) |
|---|---|
| Total: | RUB 550,000 |
| Company registration | 30 000 |
| Premises rent and repair | 100 000 |
| Purchase of furniture and cold. equipment | 200 000 |
| Purchase of the first batch of goods | 50 000 |
| Employee salary (per month) | 60 000 |
| Advertising | 30 000 |
| Additional expenses | 50 000 |
We offer a selection useful tips from an expert:
when and how best to open a flower shop,
what should you pay attention to?
Profits from opening a flower shop
Get ready for the fact that the flower business, like any other type of business, will not initially bring fabulous profits, so include in the start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).As soon as your business gets on its feet, then revenues will automatically increase.
Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions
Flower shop revenue calculation
As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.
Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.
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Businessmen who have put on their feet more than one strong business say that it makes no difference to them what to trade. But selling flowers and bouquets as a business is a special occupation. You trade in beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that another 2-3 years at least is not too late to enter this market. But it just seems that selling flowers is easy. Is it really?
We will show you step by step how to open a flower business.
Flower business: pros and cons
What attracts businessmen to the idea of opening their own flower shop?:
- Easy entry….It does not require a lot of start-up capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
- ...and exit. This is also important. If you want to close the case, then, in addition to the usual bureaucratic procedures, you will only have to sell the equipment.
- Really big sales margin. Flowers are not a weapon, and not medicines, but the percentage of markup when selling them tends to the same indicators: 100 - 150% plus the cost. Which is inspiring. Is it profitable to do flower business? The answer is obvious.
But, on the other hand, the markup would not be so big if it were not for the risks of this business, which beginners simply cannot forget about:
- Short lived product. A large percentage of rejection, which is increasing every hour. Flowers wither unfortunately...
- Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That, perhaps, is all. All summer is a “dead”, unpromising season.
Tourism is a relevant and promising occupation. from scratch: design, choice of premises, interior, recruitment and attraction of the first customers.
In addition, we have instructions for opening a car wash: sanitary requirements, renting a box, types of car washes, additional and basic services, decorating a client’s room, and more.
How to start a flower business
How to organize a flower business? It depends on the right choice of location more than any other. Business bouquets are better sold at outlets in business districts. "Points" for the sale of flowers can be classified as follows:
- Pavilions, flower stalls near the metro and bus stops. This also includes trading places in markets and shopping centers. The payback of such points depends on the location. It must be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
- Small shops on the first floors of shopping and business districts, in shopping centers. Such points have the opportunity to expand their assortment through gifts, packaging, souvenirs, potted plants and other things.
- Luxury-class flower shops, so-called flower boutiques. They are located surrounded by other boutiques, in expensive shopping centers. "exclusive" goods in expensive packaging. The target audience- Wealthy people.
- Internet shops. Online flower trade is the least developed (especially in the provinces), but the most promising direction.
Wholesale flower suppliers
Wholesalers and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.
Something about roses. The Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, trucks, it is stored for a long time and, accordingly, it costs more. flowers from South America, on the contrary, are delivered dry by air, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and don't look as presentable. This is a "street" product. Flowers of local producers on the purchase cost the same as overseas or more expensive. Such goods are not stored for a long time and many roses are rejected. But, despite this, local flowers find their buyer, especially in season. They are "more alive" and smell unlike imported ones.
Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, according to the season. Their deliveries should be adjusted like clockwork. After all, it is from the amounts from the sale of these flowers that rent, communal services, salaries and taxes are paid.
Reliable suppliers are a big part of the flower business. After all, on the decisive days that feed the year: March 8. February 14, September 1, sometimes you need everything and urgently. And your supplier should not let you down.
How to open a flower shop from scratch: a sample business plan
The flower shop has an area of 8 - 10 sq.m. Requirements for the premises, and hence the utility costs are minimal. The pavilion may not have sewerage, water supply.
How much does it cost to open a flower shop?
You need to acquire the following minimum equipment:
- Racks 30 thousand rubles
- Office chair - 3 pieces, 10 thousand rubles
- Ergonomic office table – 2 pcs. 10 thousand rubles
- Vases, specialized flower stands, consumables, for the first time about 25 thousand rubles
Total: 75 thousand rubles.
We count for three months, assuming that this time is the "magic" day of florists - March 8th. Let's take the rent at the rate of $1,000 per month. Depending on the city, location, the amount of rent varies significantly. Total 108 thousand rubles. - rent.
The amount of initial investments before the opening amounted to 183 thousand rubles. This is not much, but the lion's share will be the purchase of goods and current expenses.
Personnel: 2 sellers, an accountant on a contract and an administrator, he is also the owner. Let's take a trade margin of 90%. This is the average for this moment. If the place is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.
Let's calculate the cost of doing business:
- purchase of goods - 200.0 thousand rubles;
- salary with accruals - 60 thousand rubles;
- rental of premises for a flower shop - 35 thousand rubles;
- utility bills (heating, electricity, etc.) - 18.0 thousand rubles;
- consumables for current needs - 6.0 thousand rubles;
- taxes - 10.0 thousand rubles.
Total costs - 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. It turns out a profitability of 15.6%. We take into account that we are talking about the spring season. In the summer, the figures will be lower.
In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.
Average flower shop
Premises for a flower shop with an area of 50.0 sq. meters. A refrigerated display case should be added to the list of equipment for the flower business. It is better if it is special, floristic equipment) and a florist's table. In addition, the class commercial equipment should be higher, computer equipment and climate system should be present.
flower shop staff
For a flower shop you need: at least two sellers, a florist, an administrator. If there is an Internet site and delivery services, then you will also need a courier. When hiring staff, you should not go to extremes:
- Firstly. Do not take people who previously worked on the street into the store. Employers with experience say that the taste of such workers is spoiled, and they get "brooms".
- secondly, when hiring, do not pay too much attention to a variety of floristic courses, diplomas and diplomas. Practice shows what is more important than diplomas practical experience work in a good flower shop and possession of a good dozen ways to "resuscitate" flowers.
Online flower shop
It is good to earn money not only “from the street” and in the store, but also to establish online sales. How to do it? Small investment in advertising, buying a promoted site and hiring a courier, dispatcher and administrator for a contract - here you are the owner network business selling flowers. And this is now a little-developed and promising direction. If you already have a flower business "in real life", the duties of a courier and dispatcher can be performed by store employees.
The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.
Is flower business profitable in Russia?
Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.
The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .
Business Pros
- A well-established flower business is highly profitable and pays off fairly quickly.
- The goods are never stale, and the money is constantly in circulation.
- Consistently high margins on products.
Business cons
What is required to get started?
In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.
The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.
The main costs will go to rent or purchase commercial premises, as well as for the purchase of equipment and the first batch of flowers.
The cost of working materials includes the following items:
- Shelving
- Containers for flowers
- Elements for decoration and decoration of bouquets and compositions
- Workplace of a florist
Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.
Who delivers flowers to Russia?
Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.
In Russia grow their own flowers, for example, in Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.
What is the range of plants offered by the main importing countries?
In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.
The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).
Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.
6 secrets of a successful flower business
- Product storage
Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
There are a large number of chemicals that slow down the wilting process of a flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water during the day.
If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit. - Procurement planning
The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year. - Work with providers
Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
The main decisive points are:- Range
- Delivery terms
The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
The organization of a flower business with timely deliveries is considered ideal. new products when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples. - Correct location
You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store must be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center etc.
It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with. - Qualified personnel
It is not enough just to organize a trading place. The flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to taking care of appearance products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance. - Knowledge of your business
News retail Flowers are sometimes much more profitable than doing their wholesale deliveries. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:- Dip into a container of hot water.
- Coat with wax.
- To freeze.
- Treat with special chemicals.
- Touch up.
- Another popular trick is decorating withering petals with sparkles.
- From the appeared black spots get rid of with the help of floral paint.
In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.
The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decide to do it, then you did right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. In this article, this niche will be described in detail.
Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you should stand out from the rest. Also, success depends on many factors, consider everything in the business plan. Starting from climatic conditions, ending with population density and infrastructure development.
The advantages of such a business:
- high profitability;
- several ways of development;
- possibility of gradual scaling;
- the ability to expand the range without investment;
- many peak periods for sales;
- the opportunity to embody aesthetic creativity.
Disadvantages of this business:
- high cost of logistics to remote regions;
- the problem of finding normal suppliers;
- the safety of the goods;
- dependence on the dollar exchange rate;
- dependence on weather conditions.
Where to begin
How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting the existing stores. Further, it is necessary to calculate the available capital and the cost of rent, in this case, it is very expensive.
Where to get flowers
If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can practice wholesale sales. If you still could not find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. Also, it is quite profitable to work directly with suppliers from Ecuador and Holland.
Business organization options
When you are a novice businessman, it is advisable to choose directions and development options. In the paragraphs below, we will cover the main ones. Also, it is desirable to determine the scope of your competence in matters of this niche. It can be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products and so on.
Sale of home flowers
If you have enough free time and free territory, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. Build at least small business, in such conditions is quite difficult. But if you live in countryside and have your own site, this opens up more opportunities. Growing flowers on the site, creating greenhouse conditions for them, is quite realistic.
Several types of flowers that you can grow at home:
- chrysanthemums;
- pelargoniums;
- tulips;
- azaleas;
- annual asters.
Photo gallery "Types of flowers"
Salon opening
It is fair to assume that a flower shop is an order of magnitude higher than a regular store. The difference lies in the range of services provided to customers. In the first case, it is only selling flowers and making bouquets. But in the second, it is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets and so on. More often, salons even visually look more luxurious than stores.
Average cost of launching a salon:
- rent of premises (100,000 rubles);
- showcases and coasters (70,000 rubles);
- florist (30,000 rubles);
- consumables (20,000 rubles);
- the first batch (150,000 rubles).
Total: 320,000 rubles.
Online store and delivery
In the case of this group of goods, you can start a business without investment. You can do this using the online store. The latter can serve as a channel for additional sales, as well as a starting position at the beginning of a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing, in this case, is the punctuality of the courier and the availability vehicle.
Video "Flower business"
From the video you will learn how to organize the work of a flower salon.
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