Who needs bags with a logo. Why do we need corporate bags with a logo? Premises for the production of plastic bags

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From this article you will learn

• What are the advantages of using branded bags with a logo?
• How branded bags with a logo are made

You can often hear the following remarks from clients: “Why do you need to buy packages with a company logo?” or “I’d rather buy a regular bag without a picture, because it’s cheaper,” etc. But really, why overpay, is it necessary? Let's figure out what branded packages with a logo are available and what their role is in the business processes of the company purchasing them.

What business benefits can branded bags with a logo provide?

Today, branded bags with a logo are an important and integral part of any organization, be it a small local company or a large retail chain with sales points located all over the world. The original color and design of the packages can become a business card for your company, in addition, they will provide additional advertising and attract new customers.

Therefore, the production of bags with your organization’s logo is an important marketing move that should never be neglected.

Company owners have long noticed that in modern world advertising on paper or in the media does not bring the expected result. Therefore, every businessman strives to popularize his company using other advertising methods, including branded bags with a logo.

Think carefully about the design, make the packages bright and stylish, then they will surely attract the attention of many people. But each of them can be a potential client of the company. Therefore, branded bags with the company logo are a simple and effective method disseminate information about new services or products of the company among the population.

You can order branded bags with a logo at any enterprise specializing in the production of packaging products. Before placing an order, it is important to analyze reviews about the plant and its ratings. This is very important, because the quality of the packages will partly reflect the quality of your goods.

The production of branded bags with a logo is carried out by companies that have mastered modern technology applying images to various materials. The price of the product will depend mainly on the quality of the source materials. The production of bags with a logo is a well-established, fast process, and it is such thanks to the high qualifications of the manufacturer’s employees used in production innovative technologies and a well-functioning production mechanism.

Not long ago, the most common type of packaging became paper branded bags with a logo. The high demand is explained by the attractive appearance of the products and their practicality.

By ordering branded bags with a logo, the company receives not only attractive packaging for its products, but also additional advertising, and also increases its status in the eyes of customers.

Packages with a logo have proven themselves as good way transfer information to customers and are therefore used by every successful company. They are practical and easy to use, emphasize the style and solidity of the company, and most importantly, despite all their advantages, their costs are minimal.

Branded bags with a logo are used as packaging for bulk, piece and weight goods; they are able to maintain an attractive appearance and product freshness.

Branded packages are widely used in all types of businesses. They are used not only by companies involved in the sale of goods, but also by companies that specialize in the construction, reconstruction and finishing of various objects.

The use of branded packages with a logo guarantees a constant influx of new customers interested in the company’s services and products.

Based on everything said above, we can conclude that the production of branded bags with a logo is in demand. The company’s presence of not only high-quality goods, but also original packaging for them shows its high status and interest in good customer service.

How to make branded bags with a logo

The style, design and material for branded bags with a logo should be chosen in accordance with the tasks that the packaging is designed to “solve”. For example, if bags are needed to deliver simple goods to customers that are used in everyday life, then practical and inexpensive polyethylene can be used as a material for them.

If branded bags with a logo are used as gift packaging business partners, work colleagues, clients, then you shouldn’t save on them. In this case, it is better to use designer paper as a material. Bags made from it will look expensive, stylish and original.

You can process the source material and apply a corporate logo to it using one of the following methods, such as:

1. Flexography.
2. Silkscreen printing.

Flexography is a machine method of applying an image. It is fast and economical, and therefore is used for the production of large quantities of branded bags with a logo.

Silk-screen printing is a method of printing images, which, in comparison with the previous one, is characterized by high material costs. And all because the method of applying an image to the surface of a product is more labor-intensive and time-consuming, but at the same time the quality finished products significantly higher.

When producing branded bags with a logo using silk-screen printing, the paint is pressed through a special mesh, which is attached to a frame with edges of a given width. This option of applying logos and images to bags is used for small orders, but with high requirements for product quality.

In addition to these methods, the following methods are used to design branded bags with a logo:

– branded bags with a logo are coated with a special polymer solution, which hardens literally in a split second when exposed to ultraviolet rays. Thanks to this, the surface of the product becomes smooth and acquires a glossy shine. This coating looks original and stylish if it is not applied to the entire package, but used only for the logo. Due to the contrast of glossy and matte textures, the desired effect is achieved.

Thanks to this method of decorating branded bags with a logo, the image can be given an interesting texture and metallic shine. The foil is placed on a special cliche and, subjected to high pressure and temperature, is combined with the material used, resulting in a stylish metal imprint left on the packaging. Embossing is done with silver, gold or colored foil.

– a method of applying a logo to a branded package without the use of paints and foil. The relief image on the product is obtained by embossing paper between the matrix and counter-matrix, as a result of which the material used is deformed, and the logo on it becomes convex.

Logos can be printed both on branded paper bags and on packages made from LDPE, PSD or HDPE. Of the last three options, it is most practical to use high-pressure film - LDPE. It is more durable and stretchable, and, in comparison with PSD and HDPE, it looks more presentable. LDPE bags do not wrinkle when used, do not rustle, look beautiful, have shine and smoothness, and most importantly, they are very reliable.

Thanks to their increased strength and stretchability, branded LDPE bags practically do not tear, even if they have already been partially damaged. This is very important, both for the convenience of the buyer and for the image of the company. For example, if the bottom of the package is accidentally punctured, it will not tear completely and will allow you to bring your purchases home safely.

Printed images on LDPE bags do not bleed, which ensures a clear and attractive appearance of the printed company logo.

Branded bags with a logo can be made using ready-made stamps or according to an individual order of a company. Each company has the right to independently choose suitable materials, the variety of which will satisfy even the most demanding customer:

1. Coated paper.
2. Efalin.
3. Imitlin.
4. Various designer papers.
5. Polylit.
6. Craft paper and other materials.

All existing species packages are classified according to several criteria.

Depending on the shape and orientation, the packages are:

• vertical;
• horizontal;
• square;
• narrow, designed for bottles.

Depending on the type of fastening and handles:

• branded bags with rope handles;
• bags with cut-out handles.

What to follow when ordering a circulation of branded bags with a logo

So, the dimensions of the goods presented in the store can vary very widely, so it is necessary to answer two main questions:

1. Which products from the entire range are the most popular?
2. What is the maximum size of a product that must fit in a branded bag with a logo?

A fragile and unreliable package can cause a serious blow to the company's image. Excessive savings on packaging materials can lead to large-scale financial losses in the future.

When it comes to producing branded bags with a logo, you must use common sense and respect the price-quality ratio.

• The price of the package is directly related to its thickness.
• If the bag will contain light and soft goods, for example, textiles, then dense branded bags are more likely a payment for the status and image of the company, rather than for usefulness and practicality.
• But if the product or its packaging has sharp and hard edges, then a thick bag will be an ideal option.
• To increase the carrying capacity of your packaging, order branded bags with reinforced handles.
• The reliability and strength of products directly depends on the selected material.

And, in conclusion, a number of compelling arguments in favor of purchasing branded bags with a logo:

1. In any case, purchases are given to the client in packages, which means that the company still spends part of the budget on them. But such packaging does not perform functions other than containers for goods. Which means cash were wasted.
2. A branded package with a logo is an effective and inexpensive way to attract new customers through constant “walking” advertising.
3. A branded package with a stylish design and high quality, will increase the status of your company not only in the eyes of customers, but also of competitors.

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Do you know which product is the best-selling product in the world? Plastic bag. They wrap food, medicine, clothes, things for the household - I personally accumulate 20-30 different bags in a week! There is no need to store them - the bags go in the trash.

It seems logical, but not environmentally friendly: a bag thrown into a landfill does not decompose for more than 100 years. It turns out that every pouch you use once will last for many decades to come. Now imagine: about four trillion bags are used around the world every year. There have already been so many of them that it is possible to wrap the entire Earth, and not even in one layer.

Even giant garbage islands are forming in the world's oceans. For example, the Great Pacific Garbage Patch is the same area as 8 territories of the Leningrad Region - and almost a third consists of bags. The saddest thing is that many birds and marine animals mistake polyethylene for food: every year about a million birds and hundreds of thousands of marine animals and fish die from this.

It is logical and environmentally friendly to reduce your consumption of polyethylene, and not to throw away what you have already bought, but to find a worthy use for it.

For example, at one of the enterprises in St. Petersburg they eagerly accept any used bags, film and other plastic. It turns out that this is a valuable component for the production of paving slabs.

This technology is not new, but it has gained widespread use right now, when there is really a lot of unnecessary plastic. A huge amount of bags and film must first be crushed into flakes, and then added to the sand mixture from which ordinary paving slabs are made. The product becomes several times stronger and more durable.

According to a factory representative, this tile is hygroscopic. If moisture gets into a concrete tile in winter, it will absorb this moisture, the frost will hit - it will begin to crumble and break. This will not happen with polymer sand.

Such tiles can be given different shades and any shape - they are mounted in the same way as traditional ones. And most importantly, plastic raw materials for it do not need to be mined from the depths of the Earth or purchased. Unnecessary waste gives products unique properties.
One such tile holds about a kilogram of bags. In appearance, it is not very different from ordinary, plastic-free tiles, but in terms of strength it will give you a hundred points ahead. In addition, it is much lighter than the traditional one.

And such products are not afraid of moisture, alkalis and acids, mold and fungi, frosts down to minus 70 degrees. It comes with a 20-year warranty. And instead of ending up in a landfill, old bags continue to provide benefits to people.

Do you want your packages to end up not in the Ocean, but in such a miracle plate?

It's more than possible! All you need to do is not throw polyethylene into regular garbage, but recycle it. And there are several ways to do this:

1. You can hand over plastic separately to special containers and collection points. They are in many cities of Russia, all are marked on the map.

2. You can recycle polyethylene in St. Petersburg, Moscow, Veliky Novgorod, Cherepovets, Saratov and Lipetsk at the “ Separate collection" - they are held every first Saturday of the month in every district of the city, addresses are indicated

Some people still do not understand the advisability of using gift bags, they say, the main thing is not the packaging, but the contents. This approach cannot be considered correct, since even the most modest gift can be significantly transformed by beautiful packaging. But that’s not all: a gift packed in a holiday bag balances on the brink of a surprise, that is, it creates an atmosphere of mystery, and this has been valued at all times and is still valued today, because, whatever one may say, everyone loves surprises.

"Batch" variety

Gift wrapping is sold everywhere, but wholesalers are no strangers to online shopping, so many entrepreneurs also prefer to make purchases without leaving their office or home. Gift bags at Belany.com.ua are The best decision for all businessmen, as well as for all thrifty people who do not like to make unnecessary movements. After all, having a supply of gift bags available, you don’t have to bother yourself with searching for the much-needed product, especially on the eve of the holidays. And all because in the pre-holiday bustle you can completely forget about purchasing such products.

The abundance that Belany offers can amaze the imagination of anyone who visits this online resource - no matter for the sake of idle curiosity or for the specific purpose of stocking up on holiday packaging for future use or purchasing it for commercial purposes. Even the catalog presented on the website could not contain all the product items, there are so many of them. Quilted bags, options for children, shiny, rustling, with a pattern, of different shapes and sizes. And all this can be bought right now, and at a wholesale price. True, the offer is relevant only for residents of Ukraine, because only for them delivery to the largest cities is provided.

Functions of gift bags

Now giving gifts without appropriate packaging is considered bad manners, and it doesn’t matter at all what the occasion is for. A variety of gift bags will allow you to choose the right item for any event, be it New Year, birthday, Christmas, “men’s” or “women’s” holiday. Sometimes gifts are given “just like that”, and in this case there are great amount“neutral” options, that is, those that do not carry a thematic load. This versatility allows you to give a gift whenever you want.

The abundance of sizes and shapes is also a huge advantage, because there are very tiny gift bags in which you can pack jewelry or a box of jewelry, and there are giant bags designed for large items, for example, blankets, rugs or bedding sets. Some specimens are decorated with additional decorative elements - ribbons, rhinestones, sparkles, ribbons, which only adds to their originality.

Advantages

• A product can easily lift your spirits and envelop a gift in an aura of mystery.
• The package, thanks to the presence of handles, is convenient to carry.
• The product can be used repeatedly.
• The used product is recycled.

Today we are so accustomed to packaging bags that we don’t even think about what materials are used for this or that type. We note rustling or creasing, degrees of transparency and strength, but we don’t even think about what the bags are made of in millions of copies. Depending on the material, bags can be divided into the following global categories:

• made of plastic;
• from paper;
• from craft.

The most common type of packaging in all the variety of packages are bags made of polymers (plastic): HDPE, LDPE and PSD. Low-density polyethylene (HDPE, PE-HD), which is an organic compound of the polyolefin class ((-CH2-CH2-)n).

Primary HDPE granules are a thermoplastic crystalline polymer of ethylene white. They have a linear structure and a small number of branches, due to which they are characterized by high crystallinity.

HDPE granules are produced in industry using technologies that provide low pressure. The most popular of them are the following: polymerization in suspension, production of high molecular weight compounds in hexane, gas-phase polymerization.

The polymerization method is by far the most common. Purified ethylene and a mixed organometallic catalyst are used as raw materials for the production of HDPE.

The prepared solution undergoes polymerization at high temperatures and pressure of 3.4-5.3 MPa, it is catalyzed (using mainly Ziegler-Natta catalysts) for 10-15 minutes.

From the resulting mass, polyethylene is obtained by removing the solvent by evaporation and separation. Granulated polyethylene is subjected to steam treatment.

Low-density polyethylene has the following distinctive characteristics:

• The physical and mechanical properties of this material depend on the degree of crystallinity and branching of the molecular mass. For example, thin polyethylene films are characterized by great plasticity, while in the form of thick sheets this material becomes rigid. The water absorption of HDPE is not significant (products made from it do not allow moisture to pass through and can be used in places of high humidity).
• Chemical properties This material guarantees products made from it increased frost resistance. It is resistant to most fats and oils. Does not react with salts, alkalis and acids (therefore, can be used for the production of bags and other packaging for enterprises chemical industry). Does not emit toxic substances during operation. Polyethylene itself is highly sensitive to oxidation, therefore, to increase its service life, stabilizers are introduced into it. HDPE is resistant to compression and stretching, although it is prone to cold flow (change in size under constant load).

High-density polyethylene (LDPE, PE-LD) is a white polymerization product in granular form. Unlike primary ethylene granules, LDPE macromolecules contain side hydrocarbon chains C1-C4, which leads to the fact that the density of this material is lower than that of HDPE and PSD.

Secondary granules are a synthetic material produced in tubular reactors by polymerization or in reactors using radial initiators. They can be produced either in pure form or with the addition of dyes, stabilizers, etc. polymerization occurs under the influence of oxygen, organic peroxides, or combinations thereof.

Ethylene is mixed with an initiator, heated and compressed by a compressor. The resulting polyethylene is cleaned of unreacted raw materials, sent to a grinding conveyor, which brings it into its proper form, which, being dried, is packaged and sent to warehouses.

Additionally it can be painted. The main difficulty is technological process– the need to carry it out in a device that can withstand high pressure; and in addition, to obtain granules, ethylene must go through several cycles in the reaction system - due to the low degree of conversion.

Unlike HDPE, from which bags are made, as well as from LDPE, the latter is not resistant to oils and fats, as well as ultraviolet rays. Otherwise, it is a convenient packaging option.

It is a good dielectric, does not dissolve in any solvent at room temperature, and can withstand a weight load of 7 to 20 kg. The film obtained from LDPE is transparent, smooth to the touch and stretches easily. It is mainly used to make bags with loop and die-cut handles, in which you can carry objects with cutting edges and sharp corners.

Medium pressure (mixed) polyethylene is also called mixed polyethylene. To make it, LDPE and PSD are mixed in various proportions. Depending on the percentage, the material will have properties characteristic of the above materials. For example, the strength of the resulting film will be greater if 4-15% of primary granules are added to the LDPE; if HDPE is taken as a basis, and secondary granules are added, then the products acquire greater elasticity and become more resistant to tearing.

This type of polyethylene is produced at a pressure of 3-4 MPa in an autoclave or tubular reactor. It has a highly crystalline structure. Chemically resistant, physically durable, dielectric.

Polypropylene is a thermoplastic non-polar polymer of synthetic origin, which also belongs to the class of polyolefins.

Chemically represented as (C3H6)n. Available in the form of homopolymer and copolymers obtained at low and medium pressure by copolymerization of propylene and ethylene with the addition of organometallic catalysts; in the form of white powder or granules; stabilized, unpainted and painted.

Standard on Russian market this material is designated as PP, but other abbreviations may also appear, for example, PP HO (homopolymer), HIPP (highly isotactic polypropylene homopolymer), PPM (propylene-ethylene block copolymer (low content)), PPR (propylene-ethylene block copolymer). ethylene (medium content), PPU (propylene-ethylene block copolymer (high content)), PP random copolymer (propylene-ethylene random copolymer), PP-EPDM or PP/EP (polypropylene-ethylene-propylene-diene terpolymer blend) ), EMPP (rubber modified polypropylene), mPP (metallocene polypropylene), etc.

Polypropylene can be divided into the following types(relative to the main chain relative to the side groups (CH3-)):

• isotactic;
• syndiotactic;
• ataxic.

An isotactic type polymer is produced on an industrial scale, characterized by a high degree of crystallinity, hardness, heat resistance and strength. In terms of its density, polypropylene is inferior to polyethylene, but at the same time it is more heat-resistant and hard, and is practically not subject to corrosion cracking.

Polypropylene is characterized by resistance to alkalis, salt solutions, a number of acids and other aggressive environments. Only strong oxidizing agents have a significant effect on it. At normal temperatures, it does not dissolve in organic liquids and can serve as an insulating material.

The maximum operating temperature of PP is 120-140ºС. Products made from this material will withstand boiling and steam sterilization without deformation or change in properties. Its frost resistance temperature ranges from −5 to −15ºС, but this characteristic can be improved by adding ethylene to the macromolecule.

Moreover, due to the presence of tertiary carbon atoms, this material is sensitive to ultraviolet radiation. Prolonged irradiation of unstabilized PP leads to its premature aging. It is transparent - polypropylene acquires this property thanks to the introduction of a nucleator, as well as special adjustment of temperature fluctuations.

Paper

Today, the percentage of paper used in the production of bags is increasing, since this raw material is inexpensive and environmentally friendly. Also, paper bags are indispensable for storing and transporting many goods that cannot but lose their properties when using polyethylene. In addition, the paper is ideal for applying various types of advertising to its surface.

Absolutely any paper can be used as a starting material. However, for the production of thin bags they often use - coated cardboard.

A special coating of adhesive and plasticizing substance and pigment (chalk or kaolin) is applied to the cardboard. This coating gives the material additional special properties and shine.

Coating gives the material, first of all, an attractive appearance. Almost mirror gloss, low porosity of the front layer guarantees the best further printing processing - a high-quality and bright image.

Coating can be carried out in three ways: machine, non-machine and cast. Also used is the method of over-coating the material, followed by smoothing and leveling it with a scraper - a long thin plate.

This method is called scraper coating. In addition, the coating can be applied in several layers to provide additional whiteness and shine to the surface.

The material, coated on one side, is called duplex. It consists of a bottom layer (bleached or unbleached cellulose (waste paper)), a liner (a thick layer of cellulose, waste paper or wood pulp Low quality), the top layer (bleached or unbleached cellulose, wood pulp or bleached waste paper) and the coating itself.

The composition of the material coated on both sides, triplex, is somewhat different. If the liner remains the same, then the top and bottom layers should be made from higher quality raw materials.

According to the pan-European classification, coated cardboard is divided into three types:

SBB (SBS) - Solid Bleached Board (Sulphate) - made of bleached cellulose, solid, density 185 - 390 g/m2, single- or double-sided coated;

FBB - Folding Boxboard – chrome mersatz. – three-layer (the outer layers are made of bleached chemical cellulose, the liner is made of wood pulp). Its density is 170-850 g/m2, coating is triplex;

WLC - White lined Chipboard - is made from waste paper pulp with the possible addition of wood pulp. The insert is made of cheap cardboard, the outer layers are made of high-quality waste paper. Both duplex and triplex coating is possible.

Cardboard is also marked according to the German classification at the manufacturing plant: uncoated (UD), cardboard made from virgin fibers, duplex and triplex - GC, GD and GT, respectively.

In Russia there are a number of additional characteristics: M - cardboard coated on the top layer of bleached cellulose, MNO - coated cardboard (unbleached base), MO - coated cover.

Coated paper

Another thing bags are made from is coated paper. Its production at the initial stage is no different from the process of producing ordinary paper. The paper web is dehydrated, pressed and dried. The paper is filled with kaolin, calcium carbonate, titanium dioxide and glued.

The fabric is then passed under pressure and high temperature between the shafts to give it strength, smoothness and shine.

The paper is then coated once or repeatedly with coating paste. Each subsequent coating is applied either to the dried first one or to the wet one. Depending on the amount of coating paste applied to the paper and the depth of penetration, coating is divided into light, full and cast.

When scraper coating, the paste is applied in excess. And then the excess is removed with a special knife; when cast, the coating layer is sprayed, which makes the coating more uniform.

Coated paper is classified according to a variety of characteristics: by the content of fibrous components, by the number of coating layers, by the weight of the coating, and by the component composition.

The properties of coated paper include density, whiteness, sunlight permeability, roughness, moisture and resistance to plucking of the paper web.

Each brand offers several types of paper of varying weights. The main densities of coated papers are 70, 90, 130, 150, 200, 250, 300, 350 g/m2. Packages with a density of 80, 115, 170 g/m2 are also in demand.

Roughness or smoothness indicators determine the average height of paper micro-irregularities in microns. This indicator for coated papers should be about 0.83 microns. Resistance to plucking is an indicator that affects the quality of printing. For coated paper, this indicator varies from 4 to 7, which ensures optimal paint absorption.

Craft

The raw material for the production of kraft paper is long-fiber cellulose. It is further processed by a certain method - sulphate cooking. Its essence is to remove the substance lignin from the incoming raw material, the properties of which prevent the production of strong and bendable paper material. The main part of the crafting process involves treating wood chips with an aqueous solution that contains sodium sulfate and hydroxide.

The density of kraft paper is in the range of 35-120 g/m2. Depending on it, the scope of application of kraft paper is determined. Kraft paper bags are breathable, durable, moisture- and temperature-resistant.

The quality of the pulp used in the production allows kraft paper to be given various shades. Using unbleached wood will result in a brown color, while bleached wood will produce shades from yellowish to white.

It is important that kraft paper is environmentally friendly. It can be used as a recyclable material due to the use of wood in its production. Kraft has excellent protective properties both from mechanical stress and from the effects of temperature and direct sunlight.

Spunbond

The word “spunbond” is used both for the name of the nonwoven material and for the technology of its production itself. The main raw materials for creating this material are chemical fibers, most of them polypropylene, the advantages of which include resistance to chemicals, mechanical stress and low weight.

Spunbond technology is the main method for producing this nonwoven textile material, by melting the polymer raw material, carrying out its complete purification, composing a mixture of fibers and forming continuous flow threads of small diameter. Actually, the die is a perforated heat-resistant steel plate.

Subsequently, to fasten the resulting threads, you can use various technologies, depending on the desired result (area of ​​application). In production, the most common methods are needle-punched bonding and thermal bonding (using calenders, hot rollers that melt the threads at certain points).

As for the characteristics of spunbond at the physical level, this material is resistant to creasing and has the ability to restore its original shape after removing the “irritant” that caused local deformation.

Long-term use of spunbond bags and bags is possible due to its resistance to liquids and acids. It does not rot or mold; it can withstand cold down to -55 °C without changing its strength, and with the addition of special components at the production stage, heat up to 130 °C. Can be painted while the polymer is melting, as well as when already formed into a finished product. Non-toxic in air and water at temperatures environment even in the presence of other factors and foreign substances.

Papermatch

The technology for producing papermatch bags from polymer paper makes it possible to integrate the strength inherent in paper bags with the elasticity and low cost of polyethylene bags.

Calcium carbonate and talc of various fractions are used as additives to polyethylene. These additives give the surface of the material used a dullness and “roughness”, making it look like a PSD (medium pressure polyethylene) bag. Silk-screen printing looks advantageous on such surfaces. The colors are absorbed perfectly, the images are shiny and bright.

The use of additives makes a paper match bag look like paper - it wrinkles, crunches and seems quite dense, while having the strength of polyethylene.

On our website you can order printed packages to uniquely and promote your brand even more effectively!

Once upon a time, bags were in short supply in our country and many were used even when the paint was peeling off and holes were sealed with tape. At that time, the packages were colorful: with different landscapes, photographs of female models and images of cities. always stood out from the crowd and they were always foreign transnational companies ( Coca Cola Pepsi ), and with varnish from under clothes and shoes it was perceived as a full-fledged bag, which young girls constantly carried.

More than 10 years have passed and now a package with a logo is taken for granted. Packages with a logo began to be made not only by brands of consumer goods, but also by b2b market. It has become customary to give corporate gifts in branded paper bags, both large and small.

So what is the functional purpose of the package from a marketing and advertising point of view?

Firstly, in addition to its direct task (packing items), it creates an atmosphere and significance for the person to whom the package is presented, especially when a gift is given. A beautifully designed package gives psychological weight to the gift. And we are always pleased to receive “expensive” gifts. Small paper bags are often used by jewelry and watch companies.

Secondly, the package itself is another free one advertising medium for your company, where you can indicate services, products, company contacts,For example, a cellular companyBeeline successfully used branded bags, accessories and textiles, using only its corporate colors - and now the person is already a bearer of the brand and reminds of it (mind you for free).

That’s why branded bags are used by so many manufacturers and retail chains of clothing, shoes, retail chains, food products, electronics, and food delivery companies. Even if you have 1 small store, it is worth allocating a budget for such a talking advertising medium as a package. After all, it works not only when it is openly carried along the street, but also when the buyer comes home.

Moreover, on packages and other souvenirs and promotional clothingdo not distribute prohibiting “advertising law”. M archetologists of the alcohol and tobacco industry, think about this topic,After all, such packages can be issued in retail chainsand brand departmentsand now your advertising is moving independently around the city. You just need to remember that this will work with large-scale distribution of packages.

If the package is larger than A4 size, then it is often left and then used for their own needs and periodically contacted with your brand message, which encourages repeat purchases.

The latest trend in packaging is textile bags with a logo, in particular for boxes for shoes and clothes. It has been noticed that such handbags are used more often in life than plastic bags. The downside may be that the bag itself is much more expensive than bags.