Despite the fact that the delivery of Japanese cuisine has already established itself among entrepreneurs as not the most difficult and quickly paid back type of business, it, like everywhere else, has its own nuances. Before you start work, you need to find a chef who knows all the subtleties of oriental cuisine, or train another. And only after that it can be allowed to work. In addition, the most important point is the polite staff. A polite operator who takes the order, a polite courier who must apologize if the order is delayed. These little things are very significant - without them, it simply will not work to take a worthy market share.

So we decided to go into this kind of business. First you need to analyze the existing market, determine the target audience, study competitors, decide on advertising and calculate costs.

Japanese food delivery competition

Today it is hardly possible to find a city in Russia in which there are no companies involved in the delivery of Japanese food. Networks of the federal level that are engaged in this business have already been formed. Competing with them will be difficult, but possible. A big plus in this business can be various discounts, promotions and other bonuses that consumers love so much. But the main thing is to do your job with high quality, and then you will be able to survive in this niche.

In popularity today, Japanese food can only compete with pizza. Ours will show how profitable it is to open such an institution.

• 55.52 "Product supply Catering».

With regard to delivery activities, it is better to apply.

Target audience and effective advertising

The main consumers of Japanese cuisine in Russia are youth from 18 to 35 years old both sexes.

Looking ahead, it would be logical to highlight the issue here effective advertising. Based on the type of target audience, it is recommended to advertise mainly on the Internet. in search engines and in social networks. It is there, according to statistics, that most consumers find Japanese food delivery companies.

But don't forget more traditional methods advertising: advertising in elevators, billboards, booklets and leaflets. The cost of attracting one client in this business is quite high, so every effort must be made to ensure that new clients become regular ones.

Services provided

The Japanese food delivery company will be preparing sushi and rolls, since these dishes are currently enjoying unprecedented popularity among young people. It will be possible to order Japanese food to your home or office by phone or via the Internet. Couriers of the company will deliver orders to customers at the specified address.

Particular attention should be paid to the breadth of the range. The customer should always be able to try a new dish.

Room selection

When choosing a room, there should not be any particular difficulties, because customers will not visit it.

Enough room 30 sq. m, which will include:

• production workshop (12 sq. m);
• utility rooms (8 sq. m);
• bathroom (2 sq. m);
• place for loading and unloading (8 sq. m).

The cost of renting such premises will be 40-50 thousand rubles for Moscow and 15-30 thousand rubles for the regions of Russia. The cost of repairs and furniture can be up to 300 thousand rubles. In addition, it will be necessary to equip the premises, in accordance with the norms of the Ministry of Emergency Situations and SES - the cost is about 10 thousand rubles.

All about opening a restaurant fast food(fast food) with minimal investment:

Necessary equipment. Products for sushi and rolls

At first, we will need the following equipment:

• rice cooker (or slow cooker) - 8-10 thousand rubles;
• microwave oven - 6-8 thousand rubles;
• fridge. Can be purchased for 20 thousand rubles;
• stove (electric) - 14-22 thousand rubles;
• hood - 8-12 thousand rubles;
• deep fryer - 5 thousand rubles;
• scales - 2-3 thousand rubles.

In addition to the basic equipment, we will need: cutting boards, Japanese knives with one-sided sharpening, whetstone for knives, pans and pots. Total equipment costs should not exceed 100-110 thousand rubles.

In order for things to go uphill over time, special attention should be paid to the quality of purchased products for Japanese cuisine. They need to be delivered only from verified warehouses. Cooking from spoiled or poor-quality products is not allowed. Fish must always be fresh. If you do not pay due attention to this, then customers may be dissatisfied with the quality of the final product and go over to the side of a competitor, and even worse, they may get poisoned.

Recruitment

Personnel at the initial stage of work should at least consist of:

• three cooks (with a salary of 20-30 thousand rubles);
• three couriers-drivers (with a salary of 25-40 thousand rubles);
• three order processing managers (with a salary of 15-25 thousand rubles).

Salary varies by region.

It is necessary to hire couriers only with a personal car in order to exclude the purchase of a working car. Each full-time employee is required to have a medical book, the execution of which costs 2,000 rubles. The total personnel costs for the year will be in the region of 3.5-4 million rubles (including all deductions).

The selection and training of staff must be taken seriously. It is important to train chefs (or hire smart ones) not only to ensure that we have a quality product at the end, but also to ensure that customer orders are completed as quickly as possible. After all, the less time from placing an order to its delivery, the more satisfied the client. Citizens do not like to wait long.

The operator accepting the order of Japanese food at home must be able to politely and clearly explain all the questions that the client has. And the courier needs to be neat and friendly. All these are small things and details, but taken together they acquire considerable weight.

Costs and profitability

The Sushi / Roll Delivery business is a quick payback, but only with a serious approach. The average annual costs will fluctuate at the level of 5.5 million rubles. up to 6.5 million rubles (depending on the region). With an average cost of ordering Japanese food at home (office) at 500-700 rubles and an average number of 35-40 orders per day, the turnover per month will be approximately at the level of 550-750 thousand rubles. As a result, we get a profitability of 20-25%.

Conclusion

Today, the Japanese cuisine delivery business is still an attractive niche for entrepreneurs with an entry threshold of less than one million rubles. The main thing in this business is to make sure that the client is satisfied and regularly uses the services. As mentioned earlier, it’s not bad to regularly hold promotions and in every possible way encourage the client for choosing you. In addition, there is no need to skimp on the quality of raw materials and it is necessary to take a responsible approach to the selection of personnel.

If you do not have enough money to open a business, you can attract an investor by explaining in detail your business plan for the delivery of sushi and rolls with all cost schemes, planned revenue and payback. If this does not work out, then you can always contact the bank to take a loan for business development.

The main task that a person who wants to start any business needs to solve is to choose the right direction.

We must first focus on the needs of people. For example, in recent times especially popular among citizens of different countries, including Russia, Japanese dishes, in particular sushi and rolls. Due to its high demand, their delivery business can be a great investment.

Business plan

Sushi delivery is quite a profitable business. Now we will analyze all the main aspects of this business. After reading the article, you can understand how to open a sushi delivery (home or office). By the way, this type of activity does not require significant financial costs, like, say, opening a restaurant.

In order for everything to go off without a hitch, you need a well-written business plan. Sushi delivery is not as easy as it might seem, so let's take the issue seriously. The above document will reflect the main points, namely:

• demand for a service such as sushi delivery;
• action plan and costs;
• possible delivery options;
• components of success.

Need for Japanese food

So, we make a business plan. Sushi delivery is a fairly new service on the market for such offers. Therefore, in order to properly draw up a document, you need to know how necessary it is. In our modern world people do not always have enough time to visit a restaurant or cafe, but the desire to enjoy delicious dishes of Japanese cuisine remains. In this case, the most suitable option is the delivery of rolls to your home or office.

The monthly payment of the courier, as well as the purchase and maintenance of vehicles are the main reasons why many bars exclude such a service. Since people do not order these dishes at home all the time, such costs are inappropriate.

To satisfy the desire of exotic lovers and get additional profit, you can open home delivery. Usually restaurants and bars are happy to accept an offer to cooperate with a free courier. By the way, if you wish, you can organize the production of rolls in parallel with the delivery.

Business Options

It is important at the very initial stage of thinking through a business plan to decide on the option for implementing your commercial activities. There may be two:

1. Delivery of Japanese food own production. Of course, this option requires significant investments, but it is also a more stable source of profit.

In this case, the emphasis should be on the freshness and quality of cooking, as well as speed. After a while, you can even open your own network within the whole region. As you understand, such an enterprise is even more profitable.

2. You will deliver from already functioning sushi bars and restaurants. This option is the most budgetary. To organize this business, you need to draw up an agreement with a sushi bar, as well as buy a portable refrigerator and a car. This business may well be a starting point if you plan to open a Japanese restaurant in the future.

Documentation base

"What do you need to do first?" - you ask. Complete all paperwork, including legal ones. The best option is to register with the tax office as an individual entrepreneur. In addition, you can not do without visiting the sanitary and epidemiological station and the fire service. All agree, receive permits. Don't want to run on your own? Ask for help from special agencies: their employees will take care of all the trouble for a fee.

Expenses

You will need to do the following:

1. Rent a room (on average it will be 25 thousand rubles per month). Be sure to sign a long-term contract. When choosing a room for an office and a kitchen, take care of a good location. Even though your customers won't go inside, location still matters a lot. It is necessary that it is convenient to get from the office to any point of the city, even the most remote one. A good option - the building is located near bypass roads and highways.

2. Equip the premises in accordance with all the standards of the Ministry of Emergency Situations and SES (about ten thousand rubles).

3. Purchase all the necessary equipment, including kitchen utensils and a refrigerator (50 thousand rubles). In addition, you will need thermoses and a rice cooker. You should not save on equipment, it should serve you for a long time and faithfully. Do not forget to indicate in the business plan all the necessary equipment for the implementation of the work.

4. Buy a car (more than 100 thousand rubles). By the way, it is more expedient to hire a courier driver with personal transport.

5. Be sure to buy a small portable refrigerator (it costs about seven thousand rubles), because the fish can go rotten during delivery over long distances, especially in the heat.

6. Hire staff: cook, driver, operator. First time if you don't have significant funds, you can independently work as an operator, as well as a courier.

On average, you will need to open such a business in small town with low competitiveness about 250 thousand rubles, and for a metropolis - about 650 thousand rubles.

Monthly costs to consider when writing a business plan

Sushi delivery is a fairly popular service, but you need to constantly spend money to maintain such a business. In particular, funds should be spent on:

• Staff salaries.
• Gasoline and car maintenance. Without serviceable transport, it is unlikely that it will be possible to provide such a service as home delivery of rolls.
• Purchase of equipment. There is nothing eternal, everything breaks, so sooner or later you will need to change this or that device or inventory.
• Payment for the rent of the premises.
• Purchase of products. You need to keep your food fresh. Therefore, it is necessary every day (maximum once every two or three days) to buy all the necessary ingredients.
• Additional expenses. Everything happens in life, so you need to prepare for everything.
• Advertising. As you understand, this engine of trade is indispensable.

Components of success

In order for sushi delivery to be profitable, the business plan must be drawn up correctly. In addition, you need to ensure the development of your business. To do this, you need to know all the components of success. What exactly? Now we'll tell you. They must be included in the business plan.

First, it's advertising. It is very important to express yourself correctly and loudly. This can be done, for example, via the Internet. Not less than a good option- send SMS. Another way is to place bright banners on the streets of the city, which will depict incredibly mouth-watering sushi and rolls, as well as delivery phone numbers. All information should be written concisely, but catchy.

For example, the number you want to call should be in bold type. Well, if it is memorable (a good combination of numbers). By the way, these numbers can be bought. So you prove the solidity of your company. In addition, this way every customer will have your number in the language, so you can get more customers, and therefore orders.

Secondly, the speed of delivery. Citizens do not like to wait, especially for a long time. If the order arrived later than the specified time, then it is unlikely that a person will contact this company again.

Product freshness. The average cost of sushi is 8 rubles per piece, so do not save on food, make sure that they are always fresh. If a we are talking about delivery from restaurants and bars, then, of course, give preference to those suppliers who have already been verified.

The staff is of great importance in such a business. The courier must be neat and friendly.

Rewards. This is a very good move. To attract customers, you can arrange various promotions. For example, every tenth order is free or involves receiving a nice present, albeit a purely symbolic one (pen, keychain) for any set.

Conclusion

Here is such a business idea. Sushi is a profitable industry for business. Therefore, with successful development, the delivery of Japanese dishes pays off in full for six months already. Based on this, we conclude that you can try to invest your money in such a business.

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* Calculations use average data for Russia

A sushi market that sells takeaway sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island-style sushi bar in a mall.

1. Summary of the project "sushi bar"

The goal of the project is to open a sushi market for the implementation of a range of catering services in a city with a population of over 1 million people. The sushi market positions itself as a fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The restaurant offers takeaway and delivery orders.

Today, there is a reorientation of the catering market to the fast food segment. Even during the crisis, this direction shows a positive trend. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high margins on products.

Thus, to the main advantages restaurant business should include: a high level of profitability and demand for catering services; relatively low level of initial investments; small retail space; simple production technology; year-round demand for products; high profitability.

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The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. The price segment is below average.

For the implementation of the project, a retail space of 10 sq.m is rented on the territory shopping center. The volume of initial investments is 775,000 rubles. The costs are directed to the purchase of equipment, advertising, the purchase of raw materials and the formation working capital, which will cover the losses of the initial periods. The main part of the required investments falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. In the future, expansion of production is planned. In accordance with the calculations, the initial investment will pay off after seven months of work. Net profit upon reaching the planned sales volume will be 366,000 rubles / month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. Return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of catering in Russia is actively developing: there is a rapid growth in the number of establishments and the variety of offers that form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expenditure. According to the results of 2015, the average cost per capita for eating out in Russia amounted to 741 rubles. per month, and their share in overall structure monthly expenses are only 3.6% on average in the country.

According to experts, the domestic catering market has growth prospects, since it is quite capacious. Compared to markets developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative filling, and in terms of consumer demand.

Figure 1. The size of the catering market in different countries, 2015

According to statistics, the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the United States. In other words, an American with an average income level spends 15 times more on food in public institutions than the average Russian. In the cost structure of the population of Russia, the cost of eating out is only 3.6% on average in the country, for Moscow this figure is four times higher.

Figure 2. Per capita spending on eating out, by country, 2015

The main problem of the public catering market in Russia is its high dependence on the state of the economy, as the level of income of the population adjusts the demand for the services of public catering establishments. It is believed that under favorable market conditions, about 25% of catering establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, 2015 has been the least successful period for this business: a 5.5% drop in turnover, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of networkers, the rapid increase in costs of establishments. Against this background, the market decline by 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which has become the most profitable sector of the market. This fact is due to the fact that consumers seek to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home delivery of food has increased by 2-3%. It should be noted that on this moment food delivery service is provided by approximately 47% of chains. Therefore, the availability of food delivery services is a significant competitive advantage. Practice shows that the service of delivery and ordering food via the Internet allows you to increase sales by 10-15%. This niche remains underdeveloped and therefore even more promising.

Figure 3. Dynamics of the public catering market turnover in 2006 – 2016, billion rubles, %*

*data from Alfa-Bank and RBC

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Today, the catering market offers a wide range of national cuisines and concepts. The most popular segment is European cuisine - 64.1%, the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments

The state of the public catering market is characterized by the following trends:

the highest demand and growth rates are in the fast food segment;

demand for home delivery of restaurant food;

reduction in the number of restaurateurs in the market;

active price dumping by restaurateurs in an attempt to attract consumers;

growing popularity of new formats of establishments: street food, gastrobars, restaurants of national cuisines, in particular - pan-azit;

increase in the share of public catering in shopping centers up to 10-15%.

Thus, today the most successful segment is fast food - the only segment that demonstrates positive dynamics in the domestic catering market. Annual growth of fast food is 5-8%. In 2016 the volume Russian market fast food amounted to 212 billion rubles.

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Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. First, Asian cuisine continues to retain the consumer. Secondly, the format of the sushi bar makes it possible to attribute the project to the fast food segment. Thirdly, the project involves the availability of takeaway and delivery services. Fourth, a sushi bar can be installed in a mall.

Table 1 summarizes the key advantages and disadvantages of a sushi bar to consider when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

Advantages	Flaws
high business profitability (up to 60%); fast return on investment; no need for a large staff; narrowly focused, specific niche; high demand for Japanese cuisine; a relatively small amount of investment for the industry; promising fast food format; business scalability	high level of competition in the market; expensive rent of retail space; the difficulty of finding qualified personnel in Japanese cuisine; complexity in organizing a business

The given data allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow taking into account the key trends in the industry and occupying a free niche. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today it has become a familiar meal at the fast food level - rolls are ordered even at work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, the high competition in the industry is offset by the fact that the sale of sushi and rolls is a highly profitable business. To succeed in this area, you need to decide on the concept of the institution and correctly draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides public catering services and takes into account the main trends of gastronomic fashion. A sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the benefits of a shopping island? First, high permeability and concentration target audience. Secondly, the shopping center employs several hundred people who are also potential customers. Thirdly, shopping centers themselves often hold events to attract an audience, which will allow the owner of a sushi bar to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The range of the sushi bar includes a wide selection of sushi and rolls, several soup and noodle options, as well as drinks. Sushi sandwiches will be the hallmark of the restaurant. The dish is a large roll for a full snack. This creates an alternative to burgers, ordinary sandwiches and fits organically into the concept of fast food. The inclusion of soups in the assortment is explained by the fact that to attract visitors to business lunches. Table 2 shows a sample sushi bar menu.

Table 2. Sushi bar menu example

Based on this, the average bill of a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, the combo "sandwich roll + soup" worth 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the institution should be updated over time in accordance with the taste preferences of consumers. Orders will be constantly monitored to exclude unclaimed positions. When compiling the menu of a sushi bar, it is important to follow the principle of full and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following services:

sale of sushi, rolls, business lunches;

takeaway food;

delivery of finished products.

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This list of services is designed to cover the maximum audience and satisfy the demand of different categories of consumers. Production is carried out in-house using only natural high-quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and takeaway services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sushi bar sales and marketing

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. Sushi bar works for a wide range of consumers. The target audience are the following categories:

mall workers coming for lunch;

active young people who prefer takeaway food;

employees of various organizations who order a business lunch with delivery;

shopping center visitors who prefer to eat on the spot;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this direction.

One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the institution, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market. Services for the development of the corporate identity of the institution will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.

To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation billboards and signage; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. You can also provide for the action " happy hours» - the time during which the establishment offers discounts, special menus, etc. The use of this promotional tool should be subject to the following recommendations:

planning an action for weekdays;

increasing the price of the most popular menu items to cover the difference in costs;

a short and understandable slogan for the action;

one group of drinks or food participating in the promotion;

tracking stock performance.

The use of one or another tool depends on the target audience of the institution and the budget of the project. This project involves the use of the following promotion tools:

Creation of a unique style, name, branding - 12,000 rubles;

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

A repost contest designed to spread advertising information among potential consumers. The winner is given a free set of rolls or a sandwich roll;

Promotion in the first 2 months of work - free shipping with a delivery amount of 500 rubles.

Print advertising - distribution of flyers with discount coupon 25%. The costs will amount to 15,000 rubles, including the creation of an advertising flyer layout, printing of advertising material and the promoter's salary. It is also planned to distribute booklets with menus.

However, most the best advertisement for a catering establishment is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. You can see new business ideas and marketing moves for sushi bars.

Table 3. Sushi bar advertising budget

Event	Description	Costs, rub.
Styling, branding, logo development	To become recognizable in the market, you must have form style. Costs include naming, logo development, design concept, branded packaging development
Repost contest	The winner is chosen randomly and receives a prize equivalent to 250 rubles. Expenses include the cost of the prize and payment for promoting the contest on social media.
Free shipping	In the first 2 months of work, the promotion "free delivery for orders over 500 rubles."
	Flyers with a 25% discount coupon. The costs include the cost of advertising material and salaries to promoters.
Total:

An active marketing strategy allows you to accelerate the process of return on investment in the opening of a sushi bar and ensures the required level of sales.

The traffic of the shopping center averages 7,500 people a day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Suppose that only 10% (minimum) of the total number of visitors, and this is 75 people, will order in our bar. With an average check of 300 rubles / person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them are potential customers of the sushi bar. The traffic of the shopping center averages 15,000 people a day. Of these, approximately 12% visit the food court - this is 1800 people. The revenue calculation is based on pessimistic forecasts: suppose that 5% of the number of food court visitors decide to order at a sushi bar. Those. the daily influx of visitors will be about 85 people. With an average check of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (roubles).

5. Sushi bar production plan

The opening of a Chinese restaurant involves the following activities:

1) Choice of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: first, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to analogues. The ideal option is to be located in a shopping and entertainment center - this will cover various categories of the target audience and increase sales due to the high traffic of visitors to the center.

Opening a sushi bar does not require a large area - 8-12 square meters will be enough. m, which will house the "island", equipped with all necessary equipment and an area with several bar stools for visitors.

To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. Trading area is 10 sq. m., rental price - 15,000 rubles / month. The outlet is an island-style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit down.

There are turnkey sushi bar offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo design, etc.

Consider how much it costs to open a sushi market from scratch.

The island pavilion for a sushi bar can be presented in various modifications. The standard format of a shopping island with an area of ​​2.3 * 1.7 m will cost about 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project, it is planned to purchase an island pavilion with an area of ​​at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. - 40 thousand rubles. Thus, the cost of equipping the retail space will amount to 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the very organization of work on it. The trading area in this case is limited, so it is required to use it effectively. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)

It is also necessary to bring commercial premises in accordance with the standards set by the SES: separate sinks for dishes and hands, the presence of an exhaust hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Format of service and recruitment. At the initial stage, 2 sellers will be required, who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, transfers it to the chef, accepts payment, forms an order for delivery.

The main staff are sushi chefs who are directly involved in the preparation of dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi attendants per shift. It is assumed that one sushi chef will prepare local orders, and the second - orders for delivery. Order preparation time should be no more than 15 minutes.

Orders are prepared on the spot, but there are also ready-made meals that are displayed in a refrigerated display case. Those who do not want to wait for the order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers working in shifts and having a personal car.

To supply the necessary ingredients, cooperation with a third party is envisaged. Meals are served in disposable tableware with corporate logo.

Requirements for the staff of a public institution:

all employees must have sanitary books with appropriate marks;

all employees before admission to workplace must be instructed, study the safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. All list necessary equipment presented in table 4. In accordance with it, the cost of equipment will be about 250,000 rubles.

Table 4. List of equipment for a sushi bar

	Name	price, rub.
	rice cooker
	fryer
	Refrigerator
	Tabletop induction cooker
	Sushi cases (refrigerating showcase)
	Refrigerated table
	Fridge
	Thermos for infusing rice and sushi
	Microwave
	Electronic balance
	Washers for hands and dishes
	Kitchen utensils and more
	Cash machine

4) Drawing up a menu. The planned assortment is given in paragraph 3 of the business plan. Periodically, it is recommended to add new dishes to the menu or make Special offers This will allow you to keep your existing customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

5) Organization of supply. Before opening a sushi bar, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

supplier of fish and seafood;

supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

supplier of fresh vegetables;

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. But many wholesalers have ready-made supply sets in stock and are able to fully supply your point of sale with the necessary products.

Before you decide on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by your production. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

6. Organizational plan of the sushi bar

The initial stage of opening a sushi bar is registering a business in government bodies and getting permits for a catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Operation of restaurants and cafes with a full restaurant service, cafeterias, fast food restaurants and self-service restaurants.

When opening a catering establishment, it may be difficult to obtain permits. To open a sushi bar, you will need to collect the following list of documents:

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

assortment list approved in SEN;

permission of the state fire supervision;

conclusion tax office on registration of cash registers;

permission from the ATC for the safety of material assets.

After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.

The schedule of the sushi bar coincides with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution.

Sellers-cashiers interact with buyers, form received orders and accept payments. Sushi specialists are responsible for preparing meals, cleanliness in the kitchen, storing food, controlling food costs, and preparing food. The coordinator processes orders for delivery, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the workflow, hires and manages personnel, is responsible for marketing policy, monitors the ratio of profit and loss, and controls the work of personnel. All administrative functions are assigned to the entrepreneur. He will also do accounting. Drivers-couriers carry out timely delivery of orders to the address.

Basic requirements for staff: availability of a medical book, diligence, experience as a sushi chef (for sushi chefs), responsibility, courtesy, communication skills.

All employees receive a fixed salary. The total wage fund is 288,600 rubles. It is also planned to reward employees upon reaching the planned sales volume.

Table 5 staffing and payroll

№	Job title	Salary, rub.	Quantity, pers.
Administrative
	Administrator
Industrial
	Sushi driver (shift schedule)
	Coordinator ( distant work)
Trade
	Sales clerk (shift schedule)
Auxiliary
	Delivery driver (shift schedule)
Social Security contributions:
Total with deductions:

7. Sushi bar financial plan

The financial plan takes into account all the income and expenses of the sushi bar, the planning horizon is 3 years. It is planned that after this time it will be necessary to expand the business, open new outlets.

To start the project, it is necessary to calculate the amount of initial investments. To do this, you need to determine the costs for the purchase of equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The main part of the required investment is for the purchase of equipment - 63%, for initial stocks and working capital - 25%, for advertising - 6%, and for the rest - 6%. The project is funded by equity. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of the ingredients used in the preparation of dishes, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial settlements the value of variable costs is calculated based on the sum of the average check and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising, taxes, and depreciation. The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 5 years. To fixed costs also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.

8. Performance evaluation

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.

The payback period of the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual volume of net profit for the first year of operation will be more than 2.5 million rubles. Return on sales in the first year of operation will be 29%. The return on investment is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the yield index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the institution determines the following external risks:

poor choice of location for a sushi bar. Even the location of the point in the shopping center does not exclude location errors. Visit traffic may be overestimated or underestimated competitive environment. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

competitor reaction. Since the catering market is quite saturated and competition is high, the behavior of competitors can affect strong influence. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, competitive advantage and unique offers

Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

Internal risks include:

problems with staff, which means low qualification staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. It is also necessary to provide for a system of bonuses for personnel;

equipment failure and production downtime. To mitigate the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

Summarized data on the analysis of the risk component of the project are shown in Table 8. Thanks to the quantitative risk assessment, it is possible to establish what managers should focus on and what measures should be taken to minimize losses.

Table 8. Quantitative risk analysis

Name of risk (risk groups)	Probability of occurrence (0-1)	The significance of the risk for the activities of the enterprise (0-10 points)	Risk assessment (item 2*item 3)
Unfavorable location
Increase in raw material prices
Reaction of competitors
Problems with rent
The fall in effective demand
Staff problems
Technological risks
Food spoilage
Decreased reputation

According to the above calculations, the most serious risks are the risk of reaction from competitors, damage to products and loss of reputation. In the first direction should be given Special attention formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system of work with clients. In the second direction, it is necessary to organize competent planning of sales and the volume of purchases, establish liability, and also control the consumption of products. In order to avoid the risk of reputation loss, it is necessary to carefully select personnel, conduct their training, monitor the opinions of customers and provide for a system of bonuses for employees.

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Sushi ... It seems that everyone knows this word modern man, which at least a couple of times a month happens in places of public catering.

Sushi is a traditional Japanese dish based on rice with the addition of certain seafood, depending on the purpose of this dish.

Surprisingly, for the first time, residents of South Asia began to cook such a delicacy, in particular, residents of India, Nepal and Pakistan. It was they who came up with the method by which the fish was preserved by wrapping in rice. The fish was pre-cut, well salted and wrapped in boiled rice. Then all this mass was sent under the press for a while, then covered with a lid. After such simple procedures, the fish retained its rather pleasant taste qualities throughout the year.

This recipe reached Japan around the 7th century AD. But sushi, which are similar to the current ones, appeared around the 17th century. A little later, the Japanese came up with one trick - to add rice vinegar, which speeds up the process of pickling fish. But even this did not help to cook sushi quickly! And only in the 19th century, Yohei Hanai began to cook sushi from raw fish. This is truly a huge breakthrough in Japanese cuisine.

In the 20th century, sushi bars began to open all over Japan, where chefs prepared the dish literally in front of the visitors. Over time, sushi spread throughout the world and reached Russia. Russians quickly switched from pizza to sushi, and now, according to the latest polls, more than 80% of the country's residents are inclined towards Japanese cuisine.

For us, as for people who are looking for profit everywhere, this data is very important. After all, it turns out that you can make good money on sushi delivery if you open not a sushi bar, but simply sushi delivery.

How to make money on sushi without opening a restaurant?

Russian entrepreneurs filled all the cities with their sushi bars unusually quickly. But more and more often they are faced with requests from visitors to prepare a takeaway treat. And it’s not even that we don’t have good equipped catering facilities. It’s just that most Russians live in a frantic pace, where work takes a lot of time, and if a tired person wants to eat something like that, then, of course, it will be easier and more convenient for him to open a ready-made box of food and have dinner at home.

Referring to the same survey, we see that more than half of Japanese delicacy lovers prefer to eat at home. This means that there is a need to deliver sushi to your home (to work). Many sushi bars do not deliver ready-made meals to your home. Some consider this business unprofitable, others that opening an extra vacancy for a driver is a rather energy-consuming and unprofitable business. After all, the business, in any case, must be profitable, and delivery orders may rarely come, while the driver must be hired for a full working month and paid a decent salary. wages. And you also need to buy and maintain a car ... Let them continue to think so! But you have a chance to become, if not the only one, then one of the first to deliver sushi to your home! And most importantly, such a business does not require huge investments.

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How to open a sushi delivery service?

The main thing is to understand what the essence of our business idea is. You are not required to open a public catering in which they make sushi and rolls. Your business is an intermediary between sushi producers and their consumers.

With your occupation, you kill two birds with one stone: you help sushi bars to sell more goods, and consumers - in the need to eat at home, and not in catering.

First, we should explore all the available sushi establishments in the city. Study the prices, talk with the management of the institution on the topic of such an interesting cooperation. Try to explain that this option is very beneficial for their establishment. After all, they do not spend a single ruble on the maintenance of the driver and the car itself. In addition, with such an additional service as delivery, the circle of customers will constantly expand. This will lead to the fact that both the food service business and your business will go uphill.

Having agreed with several establishments, you have already practically secured your bread.

Now you just need to purchase the necessary equipment for work. To start your business in this area, you need a car, possibly a used one. The cost is 70-85 thousand rubles. quite possible to fit in. A refrigerator must be installed in the car. Typically, portable refrigerators are used for such purposes. They are necessary especially in the hot season, when delivery can turn into painful traffic jams. Seafood spoils very quickly and, as a rule, gives off a terrible smell. Therefore, refrigeration equipment should be in any case. The cost of a suitable refrigerator is 10-13 thousand rubles, depending on the capacity. If you have agreed with 2-3 establishments, then you should not clutter up half of the salon with refrigeration equipment. The minimum volume will suffice.

If you do not know the city well, then the navigator is simply necessary in your case. The cost of such an "assistant" ranges from 4-7 thousand. The money is relatively small, but this device will help you significantly save time, plan a route in order to deliver delicacies to the consumer as soon as possible.

• Shop - shopping island
• Shop "all for sushi"
• Room selection
• Eating out at the food court
  • Recruitment
• Shop of ready-made sushi and rolls
• Mobile sushi bar
• Sushi with home delivery
  • Underwater rocks
• How much can you earn
• • • • Similar business ideas:

The business of preparing and selling Japanese dishes is a fairly common phenomenon in the catering industry. At the same time, sushi and rolls play a special role. These products are so firmly established in the diet of some Russians that they are consumed at any time, anywhere. Sushi and rolls are eaten in cafes and restaurants, ordered home and office, and even consumed on the go. Despite serious competition, new players are still trying to build their successful business on this market. Of course, it’s not so easy to “start up” as it was no longer possible 7-10 years ago, but with proper organization, the business on land and rolls has the right to life. However, it all depends on the right business concept and organizational skills of the project initiator…

In this article, we will not describe step by step instructions for starting a business. We offer only to consider the main options for opening a business in the trade of Japanese cuisine.

As a rule, the format of a business largely depends on the size start-up capital, from the location of the outlet (main street, residential area) and the locality in which the case is opened. Of the most common options, it is worth highlighting:

Shop - shopping island

Open on the first or second floor of a large shopping center. This format involves the organization of a small catering point offering customers ready-made sushi, rolls and other oriental dishes. At the same time, dishes can be prepared both at the point of sale and delivered from a separate kitchen.

Step-by-step plan for starting a business, how to prepare and sell Japanese cuisine

To organize a business, you will need to purchase a trading module in the “island” format (from 250,000 rubles), refrigeration equipment and a microwave oven (from 80,000 rubles) and rent a trading place with an area of ​​6-8m2 (from 20,000 rubles per month). Investments to start the project will be from 350,000 rubles. From the working staff, first of all, two cooks, a cashier and an administrator will be required.

The advantage of this format is that you are located in a place with high traffic and a wealthy clientele, which means you get good turnover. The downside is high rental rates, the amount of which depends on the appetite of the shopping center administration.

Shop "all for sushi"

This format involves the opening of a store selling goods needed for making sushi and rolls at home. First of all, such stores sell rice, soy sauce, chopsticks, ready-made sushi sets, sushi nori, wasabi, nui and other ingredients for preparing a wide variety of Japanese dishes (mussels, shrimp, sea fish, etc.) Unlike the first option, this format does not involve opening your own kitchen, that is, it is not a catering point, but an ordinary specialized grocery store.

Room selection

To organize a business, you will need to rent a room with an area of ​​​​10 m2. If the premises are larger than 25m2, then you can open a self-service store and offer visitors a wide range of goods. The main costs of starting a business are associated with the acquisition commercial equipment, small repairs of the premises and the purchase of a product range.

How much money do you need to invest in opening a store for the preparation and sale of Japanese cuisine

The total investment amount is at least 600 thousand rubles (depending on the area of ​​the premises). You can open such a store even in a residential area of ​​\u200b\u200bthe city.

Eating out at the food court

On the site in the shopping and entertainment complex. This format involves the opening of a small cafe at popular food court sites in large shopping and entertainment centers. Such institutions are located, as a rule, on the 3rd and 4th floors in specially designated areas. Many other catering outlets can be located nearby: cafes, restaurants, pancakes, patties and even other points selling Japanese cuisine. However, due to the large flow of visitors, all establishments benefit from such places.

How much money do you need to invest to open a business like a "food court"

Investments to open such a business start from 700,000 rubles.

What equipment to choose for the outlet

The main costs are the purchase of kitchen equipment, shop windows, the design of the establishment and a deposit for renting the premises.

Recruitment

Of the staff, first of all, good cooks, several cashiers and an administrator are needed.

Shop of ready-made sushi and rolls

This format is very similar to the second option for opening a business, described just above. The only clarification is that in addition to goods for making sushi and rolls, ready-made meals are also sold here. Such an institution is designed not only for lovers of self-cooking rolls, but also for those who do not have time to cook at home. Such a point can work as a grocery department (ready meals are delivered to the point) or as a catering point with its own kitchen. Read more about this format in our article: " We open a store of ready-made sushi and rolls».

Mobile sushi bar

Another business format is the opening of a mobile cafe selling Japanese cuisine. To organize a business, it is necessary to purchase a trading trailer (for example, from the Kupava company) or a mobile shop and convert it for the preparation of sushi and rolls.

What equipment to choose to open a mobile sushi bar

Basic equipment: rice cooker, sushi machine, roll cutter, sushi case, refrigerator. In general, companies selling car shops and trailers, as a rule, already have ready-made solutions for this format.

How much money do you need to invest to open a mobile sushi bar

The estimated cost of a fully equipped truck for making sushi and rolls will be in the region of 700 - 900 thousand rubles.

The undoubted advantage of this option is the mobility of the outlet, that is, the ability to quickly change a less profitable place to a more profitable one. The downside is the relatively high cost of starting a business.

Sushi with home delivery

This option involves opening a business, with the expectation of delivering sushi and rolls at the request of the client. In this case, the main point of sale may be located in a place that is not very passable (where the rent is obviously lower) and the main emphasis in the business is on extended advertising (folding the menu in the mailbox, online advertising ...).

How much money do you need to invest to open a business like "Sushi with home delivery"

The main investments in the business: the arrangement of a room for preparing sushi and rolls, the creation of a website on the Internet and an extensive advertising campaign. And here there is one caveat - such a business can successfully develop only in cities with at least 100 thousand inhabitants. The main emphasis in this case is on the promotion of the site from which orders will be received (creating a site will cost 50-80 thousand rubles). For example, according to the Yandex wordstat, the word “Sushi delivery” is searched for by about 11,000 people per month in St. Petersburg, about 6,000 people per month in Moscow, and 5,000 per month in Novosibirsk.

Underwater rocks

These are all potential clients. However, there is a significant disadvantage here - high competition (however, where it is not now). The profitability of the business in this case will depend not so much on your service, but on how high your site is in search results. In order for your site to bring customers, you need to promote it in search engines and actively use contextual advertising(Yandex-direct).

Which taxation system to choose

In all cases, to open a case, it is enough to register individual entrepreneurship at the local IFTS. As a taxation system, the most suitable special regime for trading sushi and rolls is the simplified tax system, 6% of revenue or 15% of profit. That's about all we wanted to say. We wish you successful startups!

How much can you earn

Earnings on sushi and rolls will depend not so much on the choice of business format, but on its promotion. If the attendance of the institution per day is more than 50 people, and the average check is 300 rubles, then the income can be 450 thousand rubles, and the net profit is from 70 thousand rubles. In the case of sushi delivery, you can earn more.

What documents are needed to open a business on sushi and rolls

To register as an individual entrepreneur, you need a certain package of documents: a passport and its photocopy, a document confirming the payment of the State Duty, an application for registration and the transition to the simplified tax system.

Which OKVED to indicate when registering a business on sushi and rolls

Changed in 2017 OKVED codes, and today they do not correspond to those that acted earlier. Therefore, you need to be more careful when choosing a code. For business will do OKVED code 55.52 - "Supply of catering products". It can be used when registering a business

What documents are needed to open a business on sushi and rolls

First of all, documents are being prepared for registration with the tax office. Permits from the SES and the State Fire Supervision Authority, an agreement for the removal of production waste, an agreement for the provision of utilities, contract with suppliers. Cooks must have health books. This is a prerequisite.

Roll cooking technology: 5 secrets of Japanese cuisine

The rolls will be prepared by hired chefs, and you do not have to delve into all the subtleties, but you need to know the basics anyway. 1. The presentable appearance and taste of the dish most often depends on the quality of the rice. Experts do not recommend buying Vietnamese rice. It is better to use varieties such as "Yoshi" or "Nishiki".

1. Nori sheets are recommended to buy grade A, as they are the most dense with even edges.
2. It is better to cover a bamboo mat during rolls with cling film.
3. Boiled rice should be placed in the microwave for 2-3 seconds. They should be warm, but not hot. This gives the rolls a special taste.
4. To make the edges even, the product must be pressed, holding the rug.