How to become an official representative of the company. Proposals from manufacturers to find a dealer. Where can a dealer look for employers?

Business- this is a fairly broad concept, which is why to be realized in entrepreneurial activity under the power of almost every person.

If you do not have much money to start your own business, it is worth exploring the issue, how to become a dealer to earn money by representing a large company in the market.

Entering this business is not so easy due to serious competition, but if you meet all the requirements of the employer, you will get a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then for a start it would be nice to understand what dealership is, so as not to make serious mistakes at the stage of work.

You must really assess your strengths and abilities before coming into this business!

Who is a dealer and what does he do?

WITH in English word dealer (dealer) is translated as a merchant.

This is a fairly broad concept, so dealers are also called dealers. securities(currency pairs) in international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays.

Most real chance to become a dealer- start cooperating with some large company (international or domestic), selling its goods in your hometown.

As a dealer, you will perform a variety of duties:

1. Promote the product in your home region.
2. Provide customers with all information about the product and the manufacturing company.
3. Build relationships with representatives of different industries for better market coverage.
4. Convince customers to buy products from the company you represent.
5. Achieve sales targets and bring profit to the company you work for.
6. Follow the latest products.
7. Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about dealership, as an official representation of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

• you can save a lot on advertising campaign, as it is taken over by the conglomerate you represent;
• you will not have to hire a lot of employees with whom you will have to share part of the profit, you can handle this work on your own;
• get the opportunity to organize your network in almost any region if you sell a quality product.

In general, we can safely say that this work is promising and profitable, unless, of course, you have the necessary character traits in order to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

Looking for sales representatives, companies (especially if we are talking on international corporations with billions in turnover) put forward a number of requirements for applicants.

Conditions that must be met to become an official dealer:

1. Be official to have more opportunities to promote the product.
2. Financial stability and success of the entrepreneur - losers and near-bankrupts have very little chance of becoming a dealer.
3. Have work experience in the field of business - they conclude a cooperation agreement with young companies less often than with those that have their own history.
4. Have a "clean" reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in doing business, an employer with a worldwide reputation will not want to have such a representative.
5. Know what the corporation you want to represent does.
6. Offer some ideas about how exactly you are going to market the product.
7. Have the necessary technical base and infrastructure facilities (not all companies require this).
8. Be ready to invest your money if required.
9. Possess near necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
10. Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, the presence of which is mandatory.

As you can see, there are many requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money on it?

Large companies became such because they constantly expanded and conquered an increasing part of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in the hope of becoming a dealer, put all your documentation in order: the company's constituent documents, existing contracts, and so on.

If the interview will take place successfully, and you will be taken as a representative, they will require you to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but the future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering this or that store / salon to take some goods for sale or for use.

This certificate does not uniform pattern- the company itself is engaged in its design. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

• https://www.businesspartner.ru/poisk-dilera-optovika.html
• https://www.proizvoditeli-rossii.ru/ishhu-dilera
• https://dealeram.ru
• https://www.postavshhiki.ru/ishchu-dilera

Choose the offers you are interested in good summary and send it to the given addresses.

You can do otherwise: for example, you have and would like to become an official dealer in this company https://www.benata.ru/dealer.html in your region.

So, send your resume to a specific address, and you will look for other options if you are refused here.

You, as a dealer, will be offered two options for cooperation:

Working capital.

Roughly speaking, you will have to meet some kind of minimum sales and profit target.

With dealers that do not cope with the task, they usually terminate the contract.

Legal content.

You will become not just an official certified representative in some region.

You will become a person who must form his dealer network to promote the product.

If your resume is of interest to a future employer, you will be called for an interview (by the way, it can also be done via Skype if the main office is far from you).

How well you pass the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if you:

1. Be aware of the company's affairs, its product, turnover.
2. Suggest specific steps for your dealership.
3. Demonstrate confidence and the ability to convince the interlocutor.
4. You will look presentable, as befits a dealer of a serious corporation.
5. Show how exactly you differ from other candidates for the better.

How to become a successful dealer?

If you do everything right, you can easily become the official representative of a corporation that is pleasant and profitable to work with.

But from your successful work depends on how long you stay in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

1. Choose the right person for whom you want to work - sometimes the problem is not with the dealer, but with his employer.
2. The product that you sell should not be too expensive, but at the same time be of good quality.
3. Choose products that are in demand for dealerships, the demand for too exotic goods will not be great, which means that you will not earn much.
4. Form your client base and constantly strive to expand it.
5. Appreciate your regular customers, who give you most of the profits, offer them small bonuses and benefits.
6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
7. Be moderately persistent when interviewing potential clients - without it, you will be able to close profitable deals.

And it is also very important to constantly learn and polish your skills, because without this you are unlikely to be able to achieve great success in dealership.

Is it possible to become a dealer without investment?

If you want to become a major regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go to:

• purchase of goods;
• payment for storage facilities;
• staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But do not get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investments:

Realization of goods.

In this case, the work is done according to the principle: first - products from the manufacturer, then its sale by the dealer, and only then - money for the manufacturer.

A lot of dealers work exactly according to this scheme.

Work under the order.


Let's say you offer a product to a customer. He chose several positions and gave an advance payment.

You place an order for the manufacturer, when he fulfills it, you transfer a batch of products to your client, you receive the rest of the money, you send it to the manufacturer minus your remuneration.

That is, in fact, you work without your own investments.

The official representative of the company.

A large company hires you as a dealer, but in essence you are a sales representative who drives around with a price list and product samples, offering all this to customers.

Behind good deals you receive a salary.

Ready to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think. how to become a dealer.

In this type of activity, you will surely succeed.

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Often, a novice entrepreneur who wants to start his own business does not have enough initial capital or simply does not have the funds necessary for this. Then the question arises - how to become a dealer, agent or regional representative of any large firm or companies. Perhaps this is the best way out of this situation. Since in a relatively short time without any special investments of personal funds, it is possible to get not only the necessary experience at the expense of this company, but also subsequently, start your own business in a certain direction without mistakes, risks and losses, which is very important.

Of course, it is best to become a dealer by choosing the area that is closest to you, in which you once worked or it is somehow close to your profession. Most likely, this option will be a shorter way to achieve your goal.

Many organizations recruit local dealers who will be interested in selling their products, provide free training to help them learn entrepreneurial work, such as assembling or installing any of the devices they manufacture. Large organizations of individuals are invited, both to open their own business and to earn extra money.

By becoming such a dealer, you get the opportunity to sell high-tech products at manufacturer's prices. Almost all self-respecting large organizations have their own websites, on which they offer joint mutually beneficial cooperation. Therefore, on the Internet, you can try to find necessary information in your area of ​​interest.

Check out this business idea that you can become in by collecting necessary information about these companies (they are published in newspapers, magazines, teletexts, the Internet) and then you will be able to choose offers that will interest you and that will meet your potential.

Is it possible to become a dealer without investment?

Both large companies and small manufacturers of their own products have dealers, which develop their business through working with regional representatives, and all these companies have different conditions. You can become a dealer with or without investments, as some organizations have special dealer conditions under which you need to work with your financial investments. Under these conditions, it is necessary to promote the products of the partner-company, purchasing them at your own expense at your dealer cost.

You can become a dealer of a small manufacturing company that does not require the purchase of its goods, that is, without its financial investments. Such a dealer business will be based on attracting customers at their discounts and prices.

What are the risks for dealers?

Now there are a lot of enterprises looking for dealers in order to successfully promote their products in various cities and regions. If you decide to become a regional dealer who will purchase a product at your own expense, fill your warehouse and start selling it, then there is a risk that you will remain sitting on this product, especially if you have not previously studied the competition, needs and have not worked out at the initial stage, at least some clientele with whom you can work in this niche. There is an option to try to negotiate with the selected manufacturer to return the goods, if in certain period fails to implement it, as a rule, the organization goes forward. All these nuances are prescribed in the contract concluded between you in writing. In fact, there is only one risk here - this is the risk of not selling the product, which is taken at its own expense in the best option, and not through a loan or fabulous debts.

Becoming a dealer without investments, i.e. not outbidding, but promoting products that are in stock with your supplier or taking it for a specific order is the safest option for developing a dealer business, in this case there are no risks as such. The only risk you will bear is the risk of losing valuable time, but you may gain invaluable experience.

How to choose a niche in the dealer business?

A few tips for choosing a niche:

1. It is not recommended to purchase a product that is completely unknown on the market and that no one has heard of yet. promote new product very difficult, especially without the support of a manufacturing partner. It is better to choose something already known, even if it is some analogue of familiar products that are already on sale and people know about it.
2. Pay attention to the mass character of the product and the number of its potential consumers, as well as how this product is consumable.
3. Pay attention to the average check that will be from each customer who comes, there is a risk of becoming a manufacturer's dealer who sells some trifle and you may not be satisfied with small deals with insufficient earnings.
4. When choosing a dealership niche, be guided by your own knowledge or thoroughly understand and study the product you prefer to choose, its characteristics and properties, so that you can objectively communicate with your clientele.
5. Don't forget to determine what channels customers in your niche can come from and what costs await in this area. Channels can be both free and paid.
6. Be sure to study the competition for the sale of goods.

Dealer Skills

Dealers are people who promote a partner's products, just like representatives in a wholesale business. Dealer skills are skills good seller who knows how to negotiate and communicate freely with consumers, it is also necessary to be able to prepare a good competent offer and actively work with the search for these consumers. In the future, it will be possible to assemble a good team of managers to work with clients, train them and supervise them in the future, organize an office, plan responsibilities for everyone, and start a full-scale own business-project.

Proposals for cooperation

In this article, we will talk about how to become a dealer (representative), what is the procedure for becoming an official dealership, how companies are selected, and how much money is required for this and whether it is possible to do without large investments.

What qualities should a future representative have?

The question of how to become a dealer, in addition to large businessmen, is asked by those who decided to embark on the path of entrepreneurial activity from this very step. After all, few people refuse to try their hand at business, representing an experienced and reliable company.

Those who are still at the very beginning long way, probably would like to understand the presence of what qualities are expected of them when applying for a job. As the key requirements of employers for applicants for the position of an intermediary who will officially represent the company, the following should be highlighted:

• Availability practical experience in entrepreneurship. Without it, it will be quite difficult to comprehend the basics of the profession. Qualification is needed especially if the employer is a reputable company;
• high activity and communication skills. In order to perform their duties qualitatively, the dealer must have public speaking skills. At the same time, in this profession there is no clear work schedule, and a person must be constantly energetic;
• stress resistance. This quality is considered as one of the key when hiring, regardless of the proposed position;
• passion for work. Often, enthusiasm in work allows you to resolve a huge number of difficult situations.

Required documents

To officially represent the company's products, you will need a package of documents. Their presence is mandatory, as it must be carried out officially and can bring good profit.

To sign a cooperation agreement, you must:

• be or register as a legal entity;
• have a mediation agreement in hand;
• have your own office;
• get a certificate.

To sign the contracts, you will need documents such as:

• passport;
• certificate of registration with the fiscal authorities;
• documents on registration in state bodies;
• bank account details;
• memorandum of association and articles of association.

Copies of all these documents will need to be certified by a notary.

How to become a manufacturer's dealer?

Before you start working with one of the manufacturers, you should study the existing offers on the market. One way to resolve this issue is to visit the official websites of companies. In addition, it is necessary to analyze the existing market sectors in the region, identify the products that are most in demand among consumers, as well as assess the employment of the market segment and identify potential buyers.

Often, companies looking for dealers in the regions impose such requirements on them as:

• registration as a legal entity or individual entrepreneur, which will allow you to sign a formal agreement with the dealer;
• the future representative should be well aware of the scope of the company;
• the official agent of the manufacturer must be financially stable;
• passing a number of licensing procedures in the event that the company's activities are subject to licensing.

Enterprises offer their future representatives the following possible options for cooperation:

• by sales volume, when the dealer is obliged to fulfill the planned sales plan for a certain period of time;
• cooperation on legal content when a dealership agreement is signed between the manufacturer and the entrepreneur and this cooperation is backed by a certificate.

How to become a factory dealer?

As in the previous case, individual entrepreneurs and legal entities can obtain the official status of a representative of a manufacturing plant. At the same time, from the point of view of sales, it is the intermediary who takes all possible risks. However, this form of cooperation also has its advantages. One of them is the lack of competition for a certain product in a particular region.

How to become a dealer without investment?

If for any reason future entrepreneur never managed to collect start-up capital, then you can become an agent of the manufacturer without investment.

Under these conditions, there are the following options for cooperation:

• realization of goods under the order. To do this, the manufacturer signs an agreement with the dealer for the supply of goods at the dealer price. This product must be put up for sale in the dealer network. In this case, the official representative must pay the advance part of the contract to the manufacturer. The rest of the debt will be paid after the goods are sold;
• free testing, where free production samples are given to the dealer for demonstration to potential buyers.

How to become an official dealer?

To obtain the right to be called an official dealer of the manufacturer, in addition to state registration, you will need:

• practical experience and knowledge of sales;
• the ability to explore the existing demand and market;
• a dealer business plan should be developed;
• be financially stable;
• have correct financial statements;
• ensure the availability of employees whose qualifications allow working with the manufacturer's products;
• demonstrate interest in and knowledge of the manufacturer's products.

By taking all these steps, you can prepare Commercial offer, attach your own business plan to it and send the entire package to the manufacturing company.

How to become an auto parts dealer?

The algorithm of actions that allow you to become an auto parts dealer is no different from the action plan for registering a similar form of cooperation when it comes to the production of other products.

How do firms select official representatives?

Selection of official intermediaries manufacturing companies, especially when it comes to large manufacturers, is carried out through tenders. This is due to the fact that there can be many entrepreneurs who want to get this tidbit of the pie.

When making a final decision about a particular candidate, preference will be given to the one who best meets the criteria.

How much money is needed?

It is quite natural to ask how much to invest Money to do business like this.

As noted above, in some cases this can be done without resorting to any costs by agreeing with the manufacturer, for example, on receiving goods for sale.

If it was decided to pay immediately for the purchased goods, then the amount of investment required will depend on the volume of the purchased lot and the type of product.

Conclusion

In conclusion, I would like to add that everyone will be able to try himself as a dealer, having gone through all the necessary licensing procedures. It is important here to demonstrate a strong desire, to have the appropriate knowledge and to be ready to give everything to the cause at full strength.

Who is a dealer. Why becoming a dealer is great start for start-up entrepreneurs. Is it possible to become a dealer without investment. Where to look for employers.

Dealer is a natural or legal person carrying out retail goods purchased in bulk from a manufacturer or distributor. Selling a finished product is the most common business in the world. He demands small investments, usually paying off in short time. Many successful businessmen today with large capitals began by representing the interests of another large company. Therefore, aspiring entrepreneurs are wondering what needs to be done to become a dealer.

What to do to become a dealer

It's not that hard to get started. If you decide to try yourself in this area, answer the questions:

• What product will you be selling?
• Where will you get this product?
• What trading method will you use to sell the product ( a store market, pavilion, warehouse, online store)?
• How much money are you willing and able to invest?
• Who will you be selling my product to?
• What form of cooperation with a manufacturer or supplier are you interested in?

After you have roughly decided on the product, the form of cooperation with the employing company and the method of implementation, you can start looking for a company that suits your wishes.

Finding an employer

Companies are interested in selling their goods through dealers, as this takes less money and resources than creating their own retail network. There are many proposals for cooperation, so in most cases there are no problems with finding and choosing a company-employer. It is more difficult to convince company representatives that it is you who will sell their goods. Often a company producing a product has a list of ready-made requirements for its dealer. They include experience successful implementation various goods in retail chains. However, if you are convincing at the interview and show yourself as an adequate partner, then, quite possibly, your candidacy will suit the manufacturer.

Moreover, not all companies choose their dealers. Many manufacturers sell a trial batch of goods to everyone, and the better the dealer sells units of goods, the more discounts and receives bonuses.

Registering activities

In order to carry out trading activities, it is necessary to register with the tax authorities. Most start-up entrepreneurs register as individual entrepreneurs, as it is easier. However, it should be remembered that both the registration of an individual entrepreneur and the registration of a legal entity have their advantages and disadvantages. To summarize, then individual(IP) is personally liable for its debt obligations with personal property, and also cannot share a share in the business with its partner. TO legal entity many more requirements (for example, having authorized capital, a complex system for withdrawing profits, etc.), but at the same time they are taken more seriously and cooperate more willingly. In addition, when creating a legal entity, you can divide the shares of the business between partners.

If you want to be a dealer, the business registration form must be discussed with the partner. But in most cases, you will be enough to issue an IP.

Dealer certificate - a document that confirms your right to sell products of a certain manufacturer, and also serves as a quality guarantee from the supplier company for the end user

We are looking for customers for the sale of goods

The most an important part For any business, it's the customers. Therefore, finding and attracting buyers should be given a lot of attention. If you are selling goods from a well-known manufacturer, then for successful sales it is important to choose a good location for the store or properly set up SEO when it comes to online sales. If the product is not so famous, then it is worth investing in its promotion. Therefore, immediately ask yourself the question: can I convince the buyer that he needs the product? How will I do it?

Many successful small reselling businesses started with the fact that the entrepreneur had customers. My friend has her own orthopedic pillow store. She started her business not by searching for suppliers, not by registering an individual entrepreneur, and not by opening a store. She did joint purchase for her large family at a wholesale price from a warehouse, but in the end, due to the move, she was forced to sell pillows. The price in the advertisement for the sale of a friend wrote not wholesale, but retail. The pillows sold surprisingly quickly, and she was glad that she got rid of them so easily and even at a profit. As a result, they began to recommend her to friends as a person from whom you can buy high-quality pillows, calls and messages rained down on her. After that, she decided to buy another batch of pillows for sale, and about six months later she opened her own retail warehouse store.

Warehouse store is a fairly common business format for novice dealers.

How much money to invest

Dealers, especially beginners, often wonder how much to invest in a business and what exactly to invest in, as well as whether it is possible to become a dealer without investment.

In any case, you will have to invest. But the amount of investment will depend on your ability to negotiate with the supplier and the conditions on which you cooperate. By saving on some points, you can minimize investments, respectively, reducing risks.

To understand what you can save on, consider where the dealer invests:

• for the purchase of goods (direct payment for the goods);
• storage and transportation of goods (warehouse rental, trading floor, payment for cooperation with a transport company);
• advertising and sales costs.

If you are good at negotiating, it makes sense to save on the first point by agreeing with the supplier to purchase goods for sale. That is, first you sell the product, and only then pay for it. But this option has its own risks, and is also less profitable, since the price for goods for sale is usually higher.

Large suppliers often help their dealers in market promotion, advertising and marketing, providing their own experience, but the organization of promotions is usually undertaken by the dealer.

If you want to try yourself as a dealer, but are not yet ready to invest your own funds, you can try a “demo version” of this activity by working as a regional employee (for example, sales representative) of the company whose products you are interested in promoting. So you will gain the experience necessary to start and, if it is successful, you will earn money without your own investments. But the income with this method of earning will be significantly lower, as well as the risks.

Where can a dealer look for employers?

Nowadays, it is very easy to find a supplier or employer. There are many resources on the Internet for finding partners. The most famous of them are:

1. "Producers of Russia" - everything on this site Russian manufacturers can leave an application to search for their dealer, and dealers can find an application and contact the supplier. All products are conveniently divided into categories, which greatly facilitates the search for the necessary and interesting.
2. "Suppliers.ru" - this resource was created to ensure communication between suppliers and buyers. Here you can also easily find the product and supplier you need. Moreover, it can be both a manufacturer and a distributor (a person who buys goods in bulk from a manufacturer and sells them in smaller batches to dealers).
3. "I am a Dealer" is not only an extensive catalog of dealer offers, but also informational assistance to novice dealers, here you can read the latest news in the business world, as well as find a lot of useful information.

Using these and other resources, study the market offers and choose the partners you are interested in.

How to become a successful dealer

To become a successful dealer, you need to constantly develop yourself and your business. This includes an increase in client flow, and an improvement in business design, and the development of personal qualities, and the search for more qualified personnel.

Sell ​​your in-demand product

In order to successfully sell a product, it needs to be in demand. If you try to sell sleds in Thailand, then most likely, no matter how talented a seller you are, you are unlikely to succeed in this enterprise. The time when you could sell anything is long gone. People are wary of new offers and products, as well as intrusive advertising.

Form your client base and constantly expand it

A dense flow of customers ensures good profits and the success of the dealership. Therefore, it is important to form and maintain a customer base. For this you need:

1. Analyze the market. Where do your clients spend their time? What are they buying? What need will your product satisfy?
2. Gather customer contacts. To offer a product to a buyer, it is important to know how to contact him. There are different ways to collect contact information about your potential client. It's like online databases that are collected by parsing (if the sale is carried out in in social networks), as well as offline databases for working in telephone mode. If you plan to sell goods through a store, you can issue accumulative cards to customers with their contact details, so that later they can inform you about discounts and bonuses.

Value loyal customers

It is important to recognize regular customers by sight, provide them with bonuses and create loyalty programs. If customers see your good attitude towards them and a unique approach, they will return to you again and again, and also recommend to their friends, which will ensure constant sales and even expand the base due to positive reviews.

Create a positive image

To sell your product or someone else's product well, it is important to make a positive impression on people. This and endearing appearance, and the manner of communication, and the ability to negotiate, respectfully treating the interlocutor and showing moderate perseverance in presenting their ideas. It is important to be able to convey information not only verbally, but also non-verbally. Gestures, voice, manner of communication, look can also affect the impression of you and, accordingly, the decision to cooperate. Therefore, you need to create an image of a successful and knowledgeable person who can be trusted.

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From time to time I ask myself the question: what would I do if I had to start everything from scratch. And I always answer unequivocally: I would become a regional representative of one or several firms. In my opinion, this is The best way start your own business, acquire the necessary skills and abilities at the expense of the parent organization and accumulate and, most importantly, acquire a credibility from your partners.

For work in this area, the present moment is the most favorable, many advertising magazines and newspapers are filled with advertisements like “we are looking for a regional representative”, and large companies and enterprises dream of finding an intelligent representative in the regions, so this one will primarily be of interest to people living in large, but provincial cities. Although, depending on the type of product and parent organization, you can use this idea both for the capital and for small towns.

The principle is that the more people need this product, the more sales can be done even in a small town (for example, medicines and food are needed everywhere, but planes are unlikely to be a big success).

A bit of theory. What is the essence of agency work (a regional representative, in another language, is a commercial agent of a company, one or more). The agent, on behalf and on behalf of the company that hired him, sells the goods assigned to him, in the territory assigned to him, for a commission.

What are the options for organizing work and, accordingly, an agency agreement:

• Work for a commission agreement plus a fixed salary. Getting such an offer is much more difficult than a job just for a commission. in this case, he wants to be sure that the selected representative is really capable of solving the tasks facing him. But this is an ideal option for starting a business, you can learn how to work with a minimum but guaranteed salary.


• Work on commission only. The advantage is that you have a freer mode of operation, you are not required to report on your every step to the parent organization, which usually puts forward one condition - to ensure a certain volume of sales in a fixed territory. As a rule, it is much easier to conclude an agreement on such conditions, the commission rate, and therefore the opportunity to earn, is higher. The disadvantage is that there is more risk, it is not known how sales will go, you can work out for nothing. Recommendation: conclude several agency agreements with different companies, which will reduce the risk, one will not be sold, another will be sold.


• Warehouse agent. This agreement is concluded, as a rule, with an already well-established regional representative. Usually, sales are conducted on behalf of the seller, and, accordingly, the delivery of goods is carried out from the seller's warehouse, which slightly increases the delivery time. True, for wholesale deliveries and when selling expensive equipment, this does not matter much. The presence of a warehouse allows you to sell here and now, which is beneficial for some types of goods sold both wholesale and retail (for example, power tools).

One of the main terms of the agreement that the agent must put forward with his parent company is a partial or full exclusivity. The fact is that when you start promoting a product, a situation often arises when the company to which you offer it tries to turn over your head to the parent company, and often under a different name, for example, hoping to get more low price. In addition, by doing your work, you thereby advertise the proposed product, information about which may become known to other potential consumers, but it is still your job, thanks to your efforts, the product is promoted to the market.

What is full and partial exclusivity:

• full exclusive provides that you receive a commission for all sales in the territory assigned to you, regardless of whether they were carried out with or without your direct participation,


• partial exclusive assumes that you receive a commission on all sales in your assigned territory, excluding sales on ... or through ...

Partial exclusive, as a rule, assumes that the company already has one or more dealers in your area.

It is best to deal with companies with foreign participation. Our enterprises are not so accustomed to agency work, so they can be expected to partially or completely default on their obligations. Foreigners, on the other hand, are well acquainted with this form of sales organization, and in some countries, such as, for example, in Italy, it is very common.

It is best to start your work with firms that provide some initial training, both commercial and related to the specifics of the product, otherwise, you may develop a strong dislike for agency work.

Basic steps:

• Choose a more or less familiar sector of activity, that is, if you are a mechanic, or previously engaged in the nature of your activity industrial equipment, then you should hardly be selling flowers (unless, of course, this is your hobby, in which you understand better than your main activity).


• Find firms operating in this sector and offer them your services. The source of information can be the Internet, reference books, industry guides.


• Decide on the range of products that you intend to sell, for example, you have found a company selling lifts for car service, in this case it makes sense to also offer (that is, find sellers or manufacturers) other car service equipment: compressors, tire changers and balancing stands, compressors, and so on.


• Conclude agreements with firms, it can be both written and oral agreements. Any company is interested in a good regional representative, so they are unlikely to “throw” you, and if they really want to, then written agreements will not help either, there are many workarounds, for example, selling on behalf of another legal entity.


• The study of the product, both from a technical and commercial (product advantage) point of view.


• Getting started, making phone calls, making appointments, conducting negotiations and presentations.

What you need to get started:

• phone, computer with printer and fax modem - this is a must,


• small office, it is unlikely to cost more than $50 a month, and a secretary who will answer phone calls in your absence - this is desirable, although at first it is possible to do without it with appropriate ingenuity. That is, the cost to get started is minimal.