A business in a small town is very different from an individual enterprise in a metropolis. And it’s not just about technology, and the speed of its penetration into the lives of ordinary people. Residents' needs small town more modestly, a variety of services provided is not required. There are few business features, but they are important when organizing a business.
Profitability of business in small town is the low cost of wages employees. They are less than similar salaries in the capital. For example, 15 thousand rubles in the provinces is considered the average salary, but in central cities even 50 thousand does not always suit everyone. This advantage in the regions also has reverse side. If consumers receive a small salary, then they cannot buy a large number of goods.
There is demand for goods in the regions everyday needs, which are familiar and standard. Very rare and exclusive services in small town will not be popular. When opening a business in a small town, do not expect huge turnover, that your goods will be bought in large quantities, or that a large number of customers will come to your store. The highest demand will be only for the most necessary goods- bread, milk, detergents etc.
The starting period in a small city, as a rule, does not require a large investment of money. Rent of premises, wages, equipment, raw materials (as a rule, they are local), promotion and advertising - in the provinces all this is significantly cheaper than in the capital region. In addition, word of mouth works great in small towns, so it’s easier to advertising campaigns, but you need to closely monitor your reputation and the quality of goods and services. Word of mouth can significantly increase the level of customer loyalty, and with high speed. But just as quickly it can cause irreparable damage to the entrepreneur if at least once a decrease in quality is allowed.
Fast food can be healthy!
Based on all of the listed qualities regional business, we suggest considering opening a street stall selling sandwiches. This is a catering enterprise from the “fast food” series, but unlike various “hamburger” stalls, this enterprise will position itself as working using domestic technologies and with natural Russian products.
This should be an inexpensive establishment that provides an opportunity to have a quick and inexpensive meal. The quality of the products from which sandwiches are made must be good, thanks to this it is possible to sell sandwiches in different price categories. Oriented this business for clients with average incomes, as well as for wealthy buyers who value the opportunity to have a snack in comfort at lunchtime, eat high-quality and healthy food, without harm to health, and at a relatively low cost.
Such establishments should be located in places with good traffic, as well as in all busy places in a small city. Transport interchanges, especially places where buses, trolleybuses, and minibuses of several routes stop at once, are very appropriate place for the location of sandwich shops. If there is a metro in your city, then it is very difficult to think of a better place than near the station.
Also, the location of the sandwich shop can be selected based on the proximity of institutions with a large number of employees. If the office does not have its own buffet, then the sandwich shop will be very popular. If there is a large institute or university in your city, then students can become your main buyers, and in this case, high income due to huge amount your shopping is guaranteed. Any educational institution, cinema, shopping center can become a real “gold mine” due to its favorable location.
What is a sandwich shop?
The sandwich shop will bring highest income, if it becomes part of a network of fast food stalls High Quality. We recommend using the name “sandwich bar” rather than “sandwich bar”, since the Russian understandable word symbolizes domestic natural food, and therefore attracts a much more serious and wealthy audience. Sandwiches can be with a variety of fillings, cold and hot, on white bread, on black bread, on bran bread. For vegetarians, you can make sandwiches on lettuce leaves; this valuable find has long been popular in the world, and it can be successfully used in the provinces.
Approximate assortment of the sandwich shop:
- ordinary sandwiches with a variety of fillings - cheese, ham, boiled and smoked sausage, with fish, with eggs or scrambled eggs, with vegetables, with curd spreads;
- hot sandwiches with meat, fish, cheese, seafood, mushrooms, vegetable and liver pates, etc.,
- closed sandwiches with a variety of fillings, both cold and hot, their difference is the second piece of bread, which is placed on top;
- breaded, fried sandwiches;
- sausages and cutlets in a bun, in dough.
And another component of your new sandwich shop is a variety of drinks. You must offer several types of hot tea, coffee, as well as juices, waters, cocktails, sweet sodas, etc.
A separate area of the sandwich shop can be used to bake various pies and puff pastries. If they are always supplied and sold fresh, there will be a lot of customers and repeat purchases will become common. Advice: find out who in your city bakes excellent pies and puff pastries privately, purchase the recipe from this hostess, and then immediately “kill” two birds with one stone. And the pies will be delicious, and it’s very easy to promote such products - declare that this recipe is from the famous Marya Ivanovna, a famous local craftswoman. Such advertising is always welcome in the provinces.
Business prospects
Fast foods have always been popular, and will be in more and more demand, as the pace of life accelerates every year. The growth of this type of business is amazing! More than 30 percent per year is the increase in finances in the field fast food. If this figure is reduced by the percentage of inflation, then a huge growth rate still remains.
If earlier low-grade products were used when preparing fast food dishes, now this moment technologies take into account consumer requirements, high-quality raw materials are used for cooking. In this regard, the prospects for this type of business are very high if you organize and fast delivery at specific addresses, then the demand for food services will be very high.
If in a city in places where there is a large flow of potential buyers, it is quite difficult to set up a stall, since rent is expensive and good places have been occupied for a long time, then you should consider points such as gas stations and car centers. Car owners are required to appear here; it is impossible to drive around these objects. A variety of cars are driven by drivers of different wealth, but they all have one thing in common - they want to eat quickly, tasty and inexpensively. And they will definitely like your offer of delicious hot sandwiches, puff pastries and pies.
Equipment for a sandwich shop
First of all, you need to purchase a trailer equipped for such a sale. Manufacturers of stalls on wheels now offer excellent models of trailers, equipped as the buyer wants. It is possible to build in a stove or oven for heating sandwiches. In this trailer on wheels, which is attached to the car if you need to move it, you can mount any heating surface, as well as a refrigerator in which sandwich fillings will be stored. In addition, you can buy a pressure grill for double sandwiches, a roller grill, a salamander grill, a deep fryer for donuts or breaded sandwiches, a kettle, a coffee machine, a microwave oven, and a beautiful and functional display case.
Approximate equipment prices:
- Contact grill – 10 thousand rubles
- Salamander grills for semi-finished products – 25000
- Roller grill for sausages – 7000
- Deep fryer – 12-15 thousand
- Showcase with heating function – 20000
- Caravan - trailer - from 200 to 600 thousand
A refrigerator, microwave and kettle will cost 20 thousand rubles, but you need to buy a good and powerful coffee machine, from 25 thousand and above. But at the beginning you can not buy it, but sell a coffee drink from 3-in-1 bags.
Total costs in the economy version can range from 300 thousand rubles, and in the expensive version – up to 800 thousand. You will need about 20-25 thousand to purchase products to get started, it would be nice to also order branded packaging, napkins, cups, that’s about another 10 thousand a month. If the traffic is high, you will have to spend more, but in this case the profit will cover these costs. The profitability of a sandwich shop should be 30%, plus or minus 5%, and the average monthly revenue in a small city should be about 250 thousand rubles. Such an enterprise should pay for itself in 5-6 months, the period is quite short, the forecasts are very optimistic.
Promotion and advertising
Promote this type business will be mainly the product itself. The better it is, the faster the news about decent and inexpensive food will spread throughout the city, and people will come to you not even “on the way,” but on purpose. In any case, image advertising on the radio, on TV, and in local programs will not hurt you. But it’s best to organize a distribution of discounts that give you the right to receive a discount on all goods or on new items of the day, for example. You can hold presentations and tastings, use animators to work on the street.
It is necessary to pay close attention to the selection of the name; it will need to be played up both in the sign and in promotional materials. For example - “fast boutique”, a name that is close to the people and speaks about the main advantage of food - fast. You can choose a classic name - sandwich shop, or a creative one - Mr. Booster.
Your imagination should focus on main idea– the name must be understandable to all consumer groups, it must attract attention, inspire confidence and encourage purchase. Logo, slogan, color scheme - all this is best worked out with a creative designer and marketer.
E. Shchugoreva
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The traditions of “Fast food” in our country are only gaining momentum. Economists report annual growth of this market segment by more than 20%. For example, in England, according to statistics, a third of Britons consume sandwiches at least once a day. The rapid growth of the sandwich market in England began in 1990 and today the range of sandwiches sold there is very diverse.
The competition is on Russian market Sandwich production is still at a low level, but it's only a matter of time. The profitability of sandwich production is estimated at 40-50%.
What are the advantages of sandwiches over other fast food:
– Sandwiches are sold in packaged form, so they inspire greater customer confidence and do not stain your hands when consumed;
– You can sell sandwiches in a variety of ways, from selling at the place of preparation to selling through vending machines;
– The price of a sandwich is lower than, for example, shawarma or a hamburger, which means the sandwich is available to a wider range of consumers.
Registration of activities
To carry out activities, it is enough to register individual entrepreneurship, however, in some cases it is more advisable to open a legal entity.
Room
To organize production you will need a room with an area of 100 m2. Renting such space involves monthly fixed costs of 50 thousand rubles or depending on the region (more expensive in the Moscow region). It is important to note that not every room will be suitable. Since this is the production of products, regulatory authorities in the form of SES impose special requirements on such enterprises. So, the ceiling height is production workshop must be at least 3 meters, the walls must be whitewashed, there must be exhaust ventilation and a constant water supply.
Staff
As in any food production, it is necessary to create a large staff of qualified specialists. Depending on the scale of production, you will need to employ the following workers:
– Technologist;
– Baker;
– Packer;
- Cook;
– Handyman;
- Accountant;
- Sales manager;
- Driver;
- Security guard.
The total wage fund for such a team will be at least 200 thousand rubles per month. Plus 30% of this fund must be transferred to social funds (PFR and Social Insurance Fund).
Equipment
Consider the list necessary equipment for the production of sandwiches.
1. Installation of a mini-bakery for baking bread. This equipment will not be needed if ready-made bread is purchased (by agreement with the bakery). However, the advantages of your own bakery will be that you will be able to control the entire production process and independently form the range and taste of products. The list of equipment for baking bread includes:
– flour sifter;
– water dispenser;
– proofing chamber;
– rotating cabinet;
– trolleys, bread pans.
The cost of a set of equipment for a mini-bakery starts from 300 thousand rubles. If you purchase an automatic line, the costs can amount to more than 2 million rubles.
2. Equipment for cutting pieces of bread into square pieces 1-1.2 cm thick. The price of a bread slicer starts from 150 thousand rubles.
3. Work tables on which operators place the filling into sliced pieces of bread and form a finished sandwich. Next, the sandwich is cut into halves of a triangular shape and a sandwich is obtained. Meat, fish, sausages, mushrooms, cheeses, vegetables, etc. are used as filling.
4. Equipment for packaging ready-made sandwiches. This process can be carried out manually, which will significantly reduce the initial investment, but will increase it in the future fixed costs to pay for labor or purchase a thermoforming machine for packaging sandwiches, but such lines cost from 1.5 million rubles. Therefore, the choice to automate this process or not depends on the size of investment in the business, planned production volume, etc.
5. Storage finished products and other equipment. To store finished products, you need to purchase a refrigeration chamber. Other equipment that is necessary for production includes: knives, commercial scales, racks, vegetable cutters, washing baths, cutting boards, gastronorm containers, etc.
You should also purchase at least one vehicle to deliver products to sales points. Ideally, the purchase of several cars is required, since delivery of products to retail outlets must be carried out daily, because sandwiches are a perishable product. Delivery of ready-made sandwiches begins in the morning, and the maximum number of outlets per route is no more than 50.
Total initial costs for starting a project in several options:
1. Option with a full range of equipment and automation of production processes, from baking bread to packaging sandwiches - investment from 5 million rubles. Such a workshop is capable of producing more than 5,000 units. products. This also includes creating our own fleet of vehicles to deliver sandwiches to sales points. Large investments require large production volumes and coverage of regional markets;
2. Option with your own mini-bakery – from 1 million rubles. It is assumed that the entire production cycle will be serviced by workers (manual labor), starting from baking bread, ending with packaging of products and delivery to points of sale. This option is designed for small production volumes - up to 500 sandwiches per day;
3. Option to purchase ready-made bread – 600 thousand rubles. This is the cheapest option to start a project. Manufacturing process will be fully maintained by manual labor without automation. Bread baking will be carried out under an agreement with a third party.
Sandwiches may include:
– Meat sandwich (ham, sausage, chicken, bacon) with herbs;
– Cheese sandwich;
– Sandwich with fish (pink salmon, chum salmon, tuna);
– Shrimp sandwich.
Sandwiches can be sold through:
– Own retail outlets, such as kiosks, sales trailers, shopping carts;
– By concluding agreements for the supply of products to buffets and snack bars;
– Sale of sandwiches through vending machines installed in shopping centers, bus and railway stations, schools, universities, cinemas, gas stations, airports, etc.
Concept for choosing packaging materials
General packaging characteristics:
Packaging without sealing (product shelf life up to 48 hours without adding preservatives - cook&chill with cooling in a blast chiller) - cardboard triangles with a window, OPS triangles, PP, PET, PS, EPS trays. Packing method: manual
Sealed packaging (shelf life up to 120 hours without adding preservatives - CapKold pasteurization) - trays and glasses for sealing with film and foil - PET, CPET, PP+EVOH. Packing method – semi-automatic
Packaging with sealing in MGS - flow pack (shelf life up to 168 hours) - packaging method - automatic
It is important to understand that MGS technology is only needed for storage for a period of 5-14 days. If you assume that the sandwich sales channels do not require such a long shelf life, then we can significantly save on the purchase of equipment.
Eat&Go menu concept
The assortment of sandwiches, turnips and salad rolls should be divided into “winter” and “off-season”. Almost all sandwiches contain a large amount of salad and fresh vegetables. Either it is necessary to organize supplies from China all year round, or the range of “off-season” sandwiches will have to be significantly changed, removing the most expensive items.
Types and types of sandwich bases:
Beygale - a special form of round bun
Rap Tortilla
Armenian lavash (Arabic lafa) for shawarma
French baguette
Panini-ciaobatta fresh
Toast sandwiches
Mini sandwiches (4 per pack)
Sandwiches have the following types of packaging:
Oriented polystyrene core - OPS
Correx made of high-density polyethylene – LDPE
Food grade octane or butane stretch film
Cardboard box (like McDonald's burgers)
Attention! The type of packaging significantly affects the foodcost of the product.
For production volumes of 2000-3000 sandwiches per day, it is not practical to produce bread at the enterprise for the following reasons:
This bread is produced with the addition of special improvers and preservatives for an extended shelf life;
This bread is baked in deck ovens, which are extremely expensive (from 150,000 euros);
To produce 2,000 sandwiches, you will only need 125 loaves of bread, which is impractical to bake.
If you still decide to work on your own bread, then the range of bread may be as follows:
Beigale;
Tortilla;
Yeast bread of the highest quality;
Layered croissants
All breads are available in Taiwan and Thailand. In addition, the “lack of good bread” in Irkutsk does not mean that there is no capacity to produce it. You need to negotiate with the manufacturer to supply products according to your recipe. We will develop the recipe.
Sandwich fillings:
Vegetable Basics (China):
Leaf salads
Fresh tomatoes
Fresh cucumbers
Canned cucumbers
Canned peppers
Canned olives and black olives
Eggplant
Bell pepper
Bulb onions
Sauces (own production):
Vegetable salsas (tomatoes, sweet peppers, hot peppers, spinach, onions, capers, olives)
thousand islands
Pepper sauce
Indian curry
Demi Glace
Tabasco - chili
Sweet chili
Yogurt with pickles (ala tzadzyki)
Garlic
Enchilada
Mexican
Neapolitan
French mustard
Dijon mustard
Chili ketchup
Spicy ketchup
Sweet and sour ketchup
Italian tomato
Gastronomic bases and fillers:
Buzhenina
Grilled chicken
Turkey - grill
Ham – carbonate
Cold smoked trout
Lightly salted salmon
Tuna canned
Chicken eggs
Quail eggs
Onions - fries
Hard cheeses
Processed cheeses
Blue cheeses
Smoked sausages (like hunting sausages)
Gastronomic sausages (like Munich sausages)
Dried beef (a la basturma or raw smoked)
Beef steak minced
Terrine of 3 meats
Meatballs - meatballs
Boiled tongue
Smoked and boiled natural sausages (ala hotdog)
Breaded pork schnitzel
Breaded chicken schnitzel
Breaded king prawns
Canned squid
Chicken nuggets
Fish nuggets
Pork medallions
Salami (various types)
Sandwich combinations are now not important for drawing up technical specifications for production
Soups
Cream soups
With lentils, beans and smoked ham (served with croutons)
Creamy with salmon
Tomato with Provencal herbs (ala kharcho)
With spinach and chicken
Seasoning soups
Chicken noodles with mushrooms
Chicken noodles
Solyanka meat
Fish solyanka
Pea
Snacks for sets (3 snacks per tray) – reheatable
Assorted salsas (stewed vegetables in sauce)
Salads based on gastronomy and pasta (pasta)
Wok – al dente vegetables (all combinations: peppers, cabbage, carrots, bean pods, soy sprouts – canned products made in China);
Dim sum;
Spring rolls;
Breaded snacks (ham, cheese, crab sticks, breaded fish with sauce)
Idaho style potato wedges in spices
Kebabs in puree (Balkan grill)
Mixed vegetables (spicy, hot, sweet like Mexican)
Vegetable and meat-vegetable rolls;
Lasagna;
Pancakes with fillings, cut diagonally;
Meatballs (meatballs in sauces);
Vegetable caviar, pureed;
Mixes of sausages in sauce;
Semi-finished meat and fish products in brioche (special breaded dough)
Snacks for sets (3 snacks per tray) - chilled
All types of salad cuts with various sauces;
Cheese and sausage gastronomy;
Rolls;
Gherkins, pickles and fermentations;
Jellied, jellied, jellied meats
Main dishes
Dumplings, dumplings, ravioli
Casseroles
Omelettes (for breakfast)
Beef Stroganoff
Meat, fish, vegetables in batter
Lump dishes
Tepanyaki
Salads
Gas stations
The standard set consists of:
Three snacks
Main course (side dish + main dish, one large dish)
Bread (our own baked goods)
Additionally, you can take soup.
The daily menu consists of:
Three snacks without choice
4-5 main courses to choose from
One soup
The essence of the proposed business idea is to open an establishment from the fast food category - a sandwich shop in an affordable price category, aimed at serving visitors with average and higher income levels.
Possible locations of sandwich shops nearby:
- major transport junctions;
- metro;
- educational institutions;
- locations office buildings categories “B” and “C”;
- large grocery or clothing markets located on arrays..
Business concept
A sandwich bar, or a sandwich bar in the American style, is one of the popular and promising varieties. The street version of the sandwich shop is actually shopping pavilion(stall, kiosk) in which hot and cold sandwiches are prepared and sold.
As a rule, the sandwich shop offers the following range:
- classic cold sandwiches (with cheese, ham, sausage, fish, vegetables);
- hot sandwiches with various fillings (fried meat, mushrooms, seafood);
- closed sandwiches (sandwiches), with filling and vegetables between two pieces of bread;
- hot breaded sandwiches;
- drinks (assorted juice, carbonated drinks, tea, coffee).
The basis of the assortment of the future business will be various hot sandwiches (sandwiches, burgers) with cheese, sausage, ham, sausages, seafood and vegetables. To attract additional clients with low incomes, it is proposed to additionally organize the baking of puff pastries and filled pies.
Justification of business prospects
The prospects of such a business as a sandwich shop are directly related to the growing popularity of such catering establishments as fast foods. Thus, according to retail.ru, the growth in turnover of the fast food market in Russia in 2012 amounted to more than 30% . And this, in general, is quite natural: overcoming the consequences of the financial crisis and the gradual increase in the well-being of our fellow citizens, accompanied by a catastrophic decrease in their free time, increases the need for places where you can have a bite to eat. Fast, tasty, but at the same time inexpensive.
One of the main factors for the success of such a business as a sandwich shop is right choice location of the object, as well as compliance of its concept with the characteristics target audience. Speaking about the location, it should immediately be said that various sandwiches, sandwiches, etc. - not a product that people will travel across town to buy.
Therefore, the main audience for such a business is people permanently or temporarily staying at its location. In this regard, it is very good to locate such a facility near transport interchanges located at the intersection of major highways. Also, the success of a business can be facilitated by the presence of nearby educational institutions, markets, administrative or office buildings with a large number of employees.
But the advisability of opening a sandwich shop near large shopping and entertainment centers is ambiguous. On the one hand, shopping centers generate large flows of visitors and create conditions for attracting customers. On the other hand, there are already fast foods on their territory that will directly compete with future business.
Since the presented idea concerns the opening of a street fast food restaurant, premises for a sandwich shop are not required. And all equipment, as well as personnel, will be located in a special transport container (stall) for fast food.
Required equipment
To organize a sandwich shop you will need the following list of equipment:
- contact (pressure) grill;
- salamander grill and roller grill;
- hot dog making machine;
- deep fryer;
- kettle;
- display case and refrigerator;
- microwave.
Option for street fast food "Buterbrodnaya"
| Photo | Name | Purpose | price, rub. |
| Used to toast sandwiches on both sides | |||
 | Used for heating semi-finished products | ||
 | Essential for frying sausages and sausages | ||
| Used for frying pies, pasties, meat and fish for sandwiches | |||
 | Used to cook hot dogs | ||
 | Used for storing and presenting finished products | ||
| Trade trailer | Used as a mobile point of sale | ||
Additionally on outlet can be purchased:
- Refrigerator, price 10,000 rubles.
- Microwave oven, price 5,000 rub.
- Kettle, price 5,000 rub.
In total, funds in the amount of 299,500 rubles are required to purchase equipment.
Feasibility study of investments in the organization of mobile fast food "Buterbrodnaya"
Capital costs for starting a business are:
- purchase of equipment: RUB 299,500.
- purchase of food, consumables: RUB 20,000.
- expenses for organizing activities: development of technical specifications and technical specifications for products sold, other expenses - 30,000 rubles.
Total capital costs for opening 349,500 rubles.
Calculation of revenue and profitability of activities
* The profitability value was determined based on the expert opinion of the author of the material.
To open a Subway eatery, you need about 5 million rubles. Franchisees surveyed by RBC recapture them in two to three years
Alexander Antropov (pictured) from Moscow opened his first Subway restaurant in 2001 (Photo: Oleg Yakovlev / RBC)
Subway is one of the largest fast food chains in the world: at the beginning of 2016, there were almost 44.7 thousand establishments. The network appeared in Russia in 1994, when it acquired a master franchise for the country American company Subway Russia Franchising Company. Before the crisis of 2008-2009, Subway in Russia was developing extremely slowly. At the beginning of 2010, there were only about 60 Subway points in Russia. Over the next three years, the network grew to 420 establishments. “Before the crisis, wealthy people invested in mutual funds, investment real estate, deposits, but all this stopped working,” explains Gennady Kochetkov, president of Subway Russia Development Company (developing a franchise in Russia). “They started looking for where to invest capital to make it work, and they came to us.” According to Kochetkov, the majority of Subway franchisees in Russia are established entrepreneurs for whom the fast food business is not their first.
True, the next crisis that began in 2014 did not benefit Subway. Since September 2014, its network in Russia has decreased by 50 points, to 640 establishments. “We lost about 50 points due to the policy of the Moscow authorities to demolish kiosks and pavilions,” explains Kochetkov. “Franchisees usually do not return the franchise after closing, but keep it until better times, and then open something.” About 80 more restaurants have “left” the chain over the past two years due to a number of franchisees with the franchisor.
With its concept, Subway is very different from other market leaders - McDonalds and Burger King: “The food point has two functions - to feed the visitor and to create a place for his socialization,” says Kochetkov. “Subway doesn’t always perform the second function and not everywhere, its main function is to feed you, so they don’t come to us across the city, but come in to have a quick snack or take a sandwich with them.”
Franchisor speaks
Becoming a Subway partner in Russia is quite simple. You can submit an application on the website or come to one of the meetings with potential franchisees, which Subway Russia holds twice a month in various cities of the country. According to Kochetkov, there are no special requirements for candidates: “But we look to see if the person has entrepreneurial experience: we need him to understand what business is. In addition, young people cannot all manage their peers.” In the USA, the Subway franchise is sold only to those who will manage the business themselves, but for Russia, according to Kochetkov, an exception has been made.
A Subway franchise in Russia used to cost $12 thousand (excluding VAT, in the USA - $15 thousand), but due to the sharp devaluation of the ruble in December 2014 lump sum it was decided to reduce it to $7.5 thousand, and fix the exchange rate: 60 rubles. per dollar, so the franchise now costs 450 thousand rubles. The second franchise will cost less - 336 thousand rubles, the third - 228 thousand rubles.
For his own money, the franchisee gets access to the network’s IT system, the franchisor helps him with the design project of the outlet and trains the entrepreneur, manager and staff (they are called sandwich artists in the network). The franchise owner must pass an exam after training; without this, he will not receive permission to open a location.
Subway Russia does not help franchisees find premises, but approves the selected facility. The network does not help in finding financing or creating a business plan. “This is prohibited by American law,” explains Kochetkov. According to him, to open a restaurant, a premises of 40 square meters is required. m (in mall, where you only need to place a kitchen and a distribution area) up to 100 sq. m (in street retail, where a seating area for several dozen seats is needed), with 30 kW of electrical power. Investments in opening a point now range from 4 million to 7 million rubles, their size largely depends on the desire of the franchisee to invest money in repairs and purchase of furniture.
A commercial concession agreement is concluded with the franchisee for a period of up to 20 years. According to it, the partner does not receive exclusive access to any territory, but is free to open points throughout the country. The right location is one of the most important factors for success. The best point in St. Petersburg is on Nevsky, and in Moscow - on Nikolskaya. Kochetkov recommends opening Subway also at gas stations and near large universities. “But an experiment at the Melnitsa construction market showed that this is not our place: sellers cook there themselves, and visitors do not linger,” he notes. Kochetkov does not recommend that potential franchisees choose premises in non-stationary buildings and on the first floors of residential buildings in Moscow - the Moscow government may unexpectedly interfere with this. Typically, opening a restaurant takes two to three months from the moment the contract is signed.
According to Kochetkov, out of the conditional average, 5 million rubles. starting investments 1.5 million rubles. will cost 2 million rubles to renovate the premises. — for the purchase of equipment and furniture. You will have to spend up to 250 thousand rubles on decorating the premises inside and outside (signboard, menu, etc.). Subway Russia recommends looking for premises for which the rent will not exceed 2 thousand rubles. for 1 sq. m per month. “If you find a property that costs more than 20% of your income to rent, then you work for the landlord; if less, you work for yourself,” Kochetkov describes the selection principle. According to him, the average check in the network is about 250 rubles, the number of checks per day ranges from 100 (bad) to 300 (excellent). The cost of making sandwiches (including food and labor, but excluding rent) should not exceed 50% of revenue. The franchisee can set any prices.
Each franchisee pays a royalty of 8% of revenue, as well as 1.5% of revenue to a marketing fund. All restaurant cash registers transmit sales information to the Subway Russia server so that the franchisor can see the franchisee’s revenue. According to Kochetkov, a good restaurant operates with a 20 percent net profit margin, which allows the owner to recoup his investment in 24 months.
Franchisees say
Alexander Antropov from Moscow opened his first Subway restaurant in 2001 at the Belorussky railway station, paying a lump sum fee of $12 thousand. Before that, he owned a cafe, but did not have much entrepreneurial experience. Now there are 17 points in its network. “Investments in each restaurant vary greatly,” Antropov tells RBC. “If it’s a food court, then the investment is 3-4 million rubles, if it’s a cafe – 6-9 million rubles.” According to him, Subway Russia encourages franchisees to build their own networks. “When you commit to opening several outlets over the course of a year, the lump-sum payment can be only $2 thousand for each,” notes the entrepreneur. Antropov opened the last point a year ago, spending 4 million rubles. thanks to the purchase of domestic equipment and furniture.
The area of Antropov's establishments is 40-70 square meters. m: “A large area is unprofitable due to high rental rates,” notes the entrepreneur. The maximum rent he pays per month is 300 thousand rubles. The average bill in Antropov’s network is 300 rubles, attendance is 80-300 people per day. The revenue of the outlets ranges from 1-3 million rubles. per month. Net profit margin is 8-10%. “Labour costs account for up to 35% of the cost, products - up to 30%, rent - 20%,” Antropov describes the main expense items. He employs five to seven people at each location. Ordinary personnel receive 120 rubles. at one o'clock. One manager controls several points.
“The most important thing is the flow of customers: on Butyrsky Val people go to Subway office employees, at the station there are passengers,” explains Antropov. — Works well in the center of Moscow, at train stations, airports, office centers and exhibition complexes. I don’t work in residential areas.” In 15 years, Antropov closed only three restaurants: “We didn’t agree with the owner on the lease.”
Alexander Antropov (pictured) has 17 Subway restaurants. According to him, the franchise works best “in the center of Moscow, at train stations, airports, office centers and exhibition complexes” (Photo: Oleg Yakovlev / RBC)
Olga Lipaeva launched her first restaurant in Astrakhan in 2007. She had no entrepreneurial experience. The first Astrakhan Subway was located in a small shopping center on the third floor. In two years of work, Lipaeva earned money to open a second restaurant. Now there are 13 points in its network.
“All our restaurants are leased, we carefully study the economics of each location and reached break-even in the first quarter,” says Lipaeva. The area of its establishments ranges from 40 to 150 square meters. m (70 seats). The average bill online is 260 rubles. The number of checks ranges from 80 to 250 per day. “There is a restaurant in a shopping center - the average bill is higher there, and there is a restaurant near the university - the bill is lower there, but there are more visitors,” says Lipaeva. According to her, the profitability of the outlets does not exceed 15%.
She estimates investments in the opening at 3-4.5 million rubles. About 70% goes to the purchase of equipment and furniture, 20% to repairs. If the lump sum fee for the first restaurant was $12 thousand for Lipaeva, then for the last one - opened in January 2014 - $6.6 thousand. She plans to open new restaurants.
Roman Berestovsky from Tyumen opened the first two Subway restaurants in 2012 in the street retail format. "I already had successful business— distribution alcoholic drinks, but it was necessary to diversify capital,” he tells RBC. He purposefully chose franchises in the field Catering due to the low barrier to entry into the market and fast payback periods. Now Berestovsky has 12 restaurants in Tyumen, Tobolsk, Barnaul and Novosibirsk. Berestovsky estimates investments in opening one outlet at $1 thousand per 1 sq. m. m area. Points achieve current payback in the second to sixth month of operation. If this does not happen, Berestovsky changes the location. Return on investment takes two to three years.
Valery Krasov opened his first Subway in 2011 in the city of Volzhsky, a suburb of Volgograd. Due to the high cost of equipment, Krasov did the repairs of the premises himself. “We spent 5 million rubles on the launch: approximately 70% on equipment, 10% on repairs, 15% on advertising, and 5% on the initial order of products,” he recalls. “This was my first experience, I didn’t know how to reduce costs: I laid the most expensive tiles, imagining that it was a real restaurant.” Within three months, Krasov’s outlet began to make a profit.
Krasov recouped his initial investment within a year: “I worked with my wife day and night.” Within six months, the couple decided to open a restaurant in Volgograd itself. “We promoted the brand, so we either had to go ourselves, or someone else would open it,” explains Krasov. “Now we open a new location every six months.” In September 2015, Krasov opened the tenth restaurant.
The lump sum contribution for the opening of Krasov’s last restaurant was only 200 thousand rubles, and the investment was half that of the first. “Now I know everything, I buy everything myself,” he explains. — For three restaurants, I myself built 100 sq. m. pavilions. m". On average, from 100 to 250 people a day come to Krasov’s restaurants, and the average check is 230-270 rubles. Profit before taxes is 80-300 thousand rubles. per month with a turnover of 0.5-1.2 million rubles. Krasov employs from four to eight employees in one restaurant. He is happy with the Subway franchise and intends to open new restaurants in Volgograd: “There are other franchisees in the city, but I think they will soon disappear, and I will take over their outlets.”
Main problems: personnel and rent
The main problem of franchisee Olga Lipaeva from Astrakhan is the shortage of personnel. “There are few students who want to work for us,” she complains. Average salary at its points - 15-20 thousand rubles. per month. Antropov from Moscow also complains about careless students. “A lot of people want to work two hours a day,” he notes. “Students are unpredictable people; some work for two days and leave,” Krasov from Volgograd echoes his colleagues. Another problem for Subway franchisees is “inflated rental rates,” says Antropov from Moscow. Due to expensive rent, Muscovite Andrei Dikarev was unable to bring his outlet to break-even in two years, so he closed it and stopped working as a franchise. But Roman Berestovsky from Tyumen was more persistent: he had already changed the location of his establishments several times, however, not only because of rent, but also because of low visitor traffic. “Another problem is low brand awareness; we had to talk about the advantages and let them try,” says Lipaeva from Astrakhan.
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