A snack bar on wheels as a business. A drive-in cafe on wheels is a profitable low-budget business. To register an individual entrepreneur you need

Consumers are known to be greedy for new ways to satisfy their needs. One of them was a cafe on wheels - this is a cheap and relatively quickly payback way to create profitable business. Such cafes have appeared in almost every city, but the niche is still ready for new establishments. It’s not difficult to open one - the main thing is that you have a competent business plan for a cafe on wheels at hand.

Summary

Why are cafes on wheels so popular among budding entrepreneurs? The relevance of this business lies in its mobility. You will not be aware of such problems as unfavorable location and low traffic, which becomes a reason for concern for the owners of stationary cafes. On weekdays you can be near business and student centers, at intersections and in parks, on weekends you can move to entertainment areas, on holidays you can be close to the crowd.

True, these advantages of business can only be used in cities with a population of 500 thousand people or more. In cities, opening less is simply pointless. But even in large cities with a large number of tasty places, do not rush to visit everywhere. Your buyer audience needs to form, so choose one or three areas and settle there, and if the flow of buyers decreases, try feeding people in other places. And don’t forget about the seasonality of this business - in this regard, it is worth developing separate menus for warm and cold weather, but in winter there will be fewer buyers in any case.

Cafe services on wheels: preparation, serving and delivery of food, catering for private and municipal events.

Stages of preparation for the operation of a cafe on wheels:

Developing the concept of an establishment, writing a plan (you can use our example of a business plan), analyzing the market, determining the relevance of the establishment, choosing the main points for trade.
Selection and equipment of transport.
Selection of equipment suppliers and its purchase.
Registration of a cafe on wheels and obtaining the necessary permits.
Carrying out advertising campaign.
Hiring and training of workers.

The target audience

The audience of cafes on wheels includes the core of the middle class and its least affluent part. He wants delicious ready-made food from a cafe, but in a stationary establishment the markup on dishes is high or he simply doesn’t want to sit there. It is also worth focusing on young people, especially students and schoolchildren. The demand for cafes on wheels appears among that part of the population that is constantly on the move and in business. She has to snack on the go - there is no time for a full meal in a stationary establishment. And lunch there is more expensive.

A food delivery service of this level does not have analogues in every city. Even in comparison with budget canteens and supermarkets with ready meals, cafes on wheels win. It's closer, and the small line moves quickly in the open air. Often the visitors to cafés on wheels are random passers-by or those who went out for a smoke break, so the design of the van should be attractive.

Opening instructions

Before you get started practical issues opening, the businessman will have to do paperwork. Cafes on wheels have a special relationship with legislation. On the one hand, no one can say that the point of sale is in the wrong place, because it is not stationary. On the other hand, any catering establishment must be connected to sewerage and water supply, so in some cities the administration simply will not allow a cafe on wheels to open. But, if there are other such establishments in your city, then there is a way to open your own cafe. If not, check this point with the administration.

The operating procedure is as follows:

Select the legal form and taxation system. An individual entrepreneur using the simplified tax system is best suited.
Your OKVED code is 10/56/22.
Obtain the appropriate permit for your activities.
Get permission from the SES. To do this, you need certificates of conformity for equipment, contracts for disposal and cleaning.
Get permission from the fire department. You will need a copy of the van's registration certificate.
Enter into an agreement with the supplier.

You need to be prepared for problems with the ground. Somewhere, like in Moscow, entrepreneurs buy permission to use land for several months. But there are no guarantees that you will renew it later. This leads to the problem of obtaining a loan.

Menu development

First of all, you need to decide whether your establishment will buy ready-to-heat dishes from a stationary cafe or restaurant or prepare simpler food on site. In the first case, there will be more choice and fewer competitors. But the finished menu comes to you with a markup, so it will be possible to increase your income only through a network of cafes on wheels. And the buyer does not expect intricate options from the van.

Let your menu include snacks and drinks, and, if possible, main courses. You can specialize in one type of food - shawarma, hot dogs, pizza - or offer a wide range of treats up to 6 dishes, as well as their variations. The van's tiny kitchen may not be able to handle more than that. And the chef must be highly qualified to know and skillfully prepare a dozen different dishes. As snacks, you can offer sandwiches and sandwiches, pastries and sweets, fast food and dishes of national cuisines.

Choose drinks according to the season: hot and spicy in winter, cool in summer. But always leave popular ones on the menu, excluding alcohol (your cafe will not be large enough to sell it retail space). If you want to serve foods such as pancakes, grilling and barbecue dishes, purchase equipment of the appropriate capacity. In general, focus on similar points to understand how to reach your audience.

Technical base

The most important equipment for a café on wheels is the wheels themselves. This could be a trailer, a van or a camper. It's best to buy the latest options. The problem is that after six years they will require expenses for repairs. “Kupava” and “Tonar” make these, but you can also purchase an already furnished establishment. If you decide to equip the cafe yourself, match the size of the equipment to the size of the room. And most importantly, do not forget to screw all the furniture to the floor. The amount you spend on equipment is the cost of opening a cafe on wheels from scratch.

Expenditure	Price (in rubles)
Van or auto shop (used)	580 000
Inverter	2 000
Generator	40 000
Noise insulation	26 000
Heated steps	5 000
Design creation and cosmetic repairs	100 000
Air conditioner	70 000
Convector	2 000
Refrigerator (2)	60 000
Microwave	3 000
Cooking equipment	150 000
Coffee machine	300 000
Production table (2)	14 000
Audio system	17 000
Disposable tableware, napkins and packaging materials (1000)	500
Bin	1 000
Total	1 370 500

Staff

A cafe on wheels does not require a large staff. A driver (he can also be assigned various technical responsibilities), a cook and a cashier are enough. Be serious about hiring a driver: he must be experienced and know the city well. If the driver is careless or makes the wrong parking location, the business will suffer losses or get into trouble with the law.

Don’t forget about an outsourced accountant who will manage your affairs. This will cost approximately 5 thousand rubles per month. Below is a table of personnel costs.

Marketing plan

In fact, a cafe on wheels is an advertisement in itself. It travels around the city, showing off in the most crowded places. But some of the services of such an establishment are worth special advertising: catering for private events, food delivery directly from the van to be cooked in front of the client. Use media and advertising catalogs as an advertising platform. In addition, leaflets will be effective.

As a way of promotion, you can use participation in city festivals. Typically, the administration agrees in advance on catering for such events. Don't forget about special promotions: birthday discounts, sixth coffee free, and so on. Maintain a public page on social networks. Since there are many young people among your audience, affiliate programs will go off with a bang.

Financial plan

It is also worth considering periodic repair costs and Maintenance transport. You need to budget about 40 thousand rubles a year for the maintenance of a used car. Our business plan for a cafe on wheels with calculations shows that the weighted average income will be 270 thousand rubles per month, if we count on 30 people per day and an average bill of 300 rubles. There are more visitors in summer, fewer in winter. This gives 3,240 thousand rubles per year. Well, the profit of a cafe on wheels for a month is approximately 40-50 thousand rubles.

And finally, the profitability of a cafe on wheels. If we divide profit by revenue and multiply by 100%, we get:

(50,000 / 270,000) x 100% = 18%.

The relatively low profitability is explained by high operating costs and a low markup compared to a regular cafe. To increase profitability, it is proposed to sell related products wide consumption to increase the average check, develop the brand and recognition of your company in order to increase margins without the risk of losing clientele.

Prospects and risks

There are enough growth opportunities: stable conditions for development, audience interest in new types of cafes. The owner of such an establishment has the prospect of opening his own chain. The main audience of cafes on wheels - the lower middle class - is constantly growing, so the popularity will increase.

But business also has many risks:

Increased competition.
Tightening legal standards for establishments Catering.
Insufficient population of the city.
The reluctance of the city administration to allow the café-on-wheels format to develop.
Unfavorable weather.
Lack of capital due to banks' refusal to cooperate.

It is especially important to study the situation with similar establishments in your city and region in order to understand whether this market is suitable for your city. If there are few young people in it, as well as student centers and city holidays, if the city administration does not welcome cafes on wheels, you should not count on easy money.

Eventually

The café project on wheels does not require large start-up costs: 1,370 thousand rubles is comparatively small investment. You don’t need to rent premises for a café on wheels and purchase a large batch of equipment - you are limited to a small van and a modest set of equipment. Monthly costs of 213 thousand rubles are fully covered by the profitability of the business - 270 thousand rubles per month.

We calculated that the net profit of a cafe on wheels will be about 50 thousand rubles per month in the first two years of operation if you serve 900 customers every month. The profitability of a café on wheels is not that great, but by quickly gaining the necessary experience, an entrepreneur has every chance of growing his business. All that remains is to manage profits wisely in order to soon feed the city with the help of a network of cafes on wheels.

26Jul

This business plan, like all others in the section , contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we have compiled detailed business plan food truck with calculations.

State and development of the market

Market street trading, since 2011, has been under constant stress. By the beginning of 2016, the number of street food operators decreased threefold. There are several reasons for this:

Increasing demand for stationary cafes - the main role in this was played by shopping centers where people spend more time than on the street
The policy of local authorities - the recent demolition of stalls confirmed the fact that the authorities are aimed at clearing cities of street food outlets and are completely reluctant to approve new facilities
Low quality of food - street food has acquired stereotypes and in the minds of the majority exists as an extreme (and unsafe) measure to satisfy hunger

With all this, interest in mobile cafes is growing. Coffee shop, pizzeria or burger joint on wheels - new format, which has yet to compete with classic fast food for first place in the HoReCa destination rating.

The food truck, as the embodiment of street food, stands apart from the already boring formats. This fresh trend, coming from the West, is promising both for beginning entrepreneurs and for those who have decided to go beyond a stationary business and “go among the people.” Food truck is a cafe on the base truck. The car is re-equipped, a kitchen is made inside, restaurant equipment is installed, the outside is branded and placed in places with high traffic.

Features of a food truck as a business

Yellow food truck selling fast food

— Mobility. The food truck does not wait for the client to come, but goes to him himself. Knowing that the target audience is concentrated in a certain place, a cafe on wheels comes there and offers its product.

— Savings on construction and rent. There is no investment in finding premises, repairs, redevelopment or design projects. Taking into account the increased prices for rental real estate, this is a serious help.

— Fast payback. When serving 100 people a day, a food truck will pay for itself in an average of 4-6 months.

— Quick entry to the market. When purchasing a ready-made food truck project, which includes a car, a set of equipment and inventory, branding and design, it is possible to enter the market in just 45 days. This is enough to install the equipment, develop a menu, decorate the car and choose a location.

Where to begin? Format selection

You can watch a video on how to open a food truck:

The food truck is interesting not only for its unusual form of sales organization, but also for its approach to the quality of dishes. There is nothing here from the street food of the past, which guaranteed the consumer gastritis. The food truck offers delicious, fresh and high-quality food and drinks.

Popular food truck formats

- Coffee house. The menu includes at least 20 items of coffee, coffee drinks, cocktails, and smoothies. From food - desserts, sandwiches, pastries. The main thing is an expensive and powerful coffee machine that brews real coffee, superior to the drink from vending machines.

- Pizzeria. Pizza is prepared in the kitchen of a food truck; the menu includes at least 10 items + salads, drinks and ice cream.

- Burger shop. Burgers are trendy today, but to differentiate yourself from the giants of this segment, you need original recipes.

- Steaks. The main thing for this format is good meat. A good quality grill and frying surface will do the rest.

A food truck with professional equipment is suitable for preparing sushi, noodles, pasta, pastries, pies, Ossetian pies, etc.

For an approximate calculation of investments, let’s take the “Burgernaya” food truck project from the company “ MAPLE" Recommended area - 8 m², made on the basis of a BAW vehicle.

Concept

This step-by-step instruction opening a business. In the case of a food truck, the concept necessarily addresses the following issues:

Where to be located?

Today, Russian legislation does not regulate the activities of food trucks in any way. Although a bill on the status of mobile cafes has been prepared and is being considered by the Federation Council. While this is a white spot, food trucks are still subject to requirements similar to stationary food establishments.

First of all, you need to decide where the food truck will be located. There are several options:

— Take part in the auction for the provision of a plot of municipal land. But, as practice shows, lots in the form of plots go mainly to large retail chains for seasonal or permanent activities. And in Moscow, placing a food truck on municipal land is completely prohibited.

— Rent of private territory. This option is real and profitable. You rent a plot of land at a shopping center, entertainment complex, business center and get a place to visit, as well as access to utilities, bathrooms, etc.

— Participation in events. A rental agreement is concluded with the organizers of festivals, fairs, food fests, concerts, and picnics. The rental amount depends on the size and status of the event. Price range - from 3,000 to 30,000 rubles. in a day. But the traffic is also different - the first provincial food market will be visited by only 200-300 people, and a large rock festival - more than 20 thousand.

It is important to calculate the throughput of a food truck, that is, the maximum number of dishes per unit of time. To avoid queues and long waits for orders, you can rent a corner and additional equipment from the organizers, as well as hire temporary staff for accelerated work object.

— Unauthorized trade. At your own peril and risk, you can park a food truck in any crowded place, but this is fraught with administrative liability and loss of permission to operate.

Which car to choose?

Red food truck selling burgers

The brand and capabilities of the car depend on the business goals.

— BAW optimal for working within megacities - parks, city streets and squares, recreation areas, beaches. Convenient, maneuverable and compact machine.

— Gazelle suitable for covering medium distances and working in rural areas, sanatoriums, boarding houses, holiday homes, in small towns. You can use Gazelle to travel to events in other areas. A wide dealer network throughout Russia guarantees quick car repairs in force majeure circumstances.

— MAZ has a large, multifunctional and productive kitchen based on a powerful but economical tractor. In this car, large volumes of dishes are prepared per unit of time. A MAZ food truck is ideal for operation in mountainous areas, in any climatic zones, at a considerable distance from the main base.

What target audience is it intended for?

Client characteristics
Audience needs
Channels of communication with the audience
Purposes of visiting a food truck

What is the project environment?

Infrastructure of the territory where the food truck is located
Competitive environment
Availability of nearby entertainment or sports areas, educational institutions, pedestrian streets

State

Quantity staffing units and powers
Working with semi-finished products or own production
Recruitment and training of personnel

Equipment

Equipped food truck, ready to prepare food.

Re-equipping a car or purchasing a ready-made food truck
Design
Equipment selection
Branding

Development prospects

Seasonal or permanent business
Extension to the network
Creating your own brand

Automobile

For a food truck, light truck classes are chosen, where there is enough space for installing equipment and working staff.

Approximate prices for common food truck vehicles:

BAW - 1,625,000 rub.
Gazelle - RUB 1,835,000.
Mercedes - RUB 2,305,000.
Volkswagen - RUB 3,248,000.

Design

Designing a food truck is a significant expense item. There is difficulty in connecting machines and equipment to utility networks. Let's take electricity supply as an example.

If a food truck operates autonomously, that is, semi-legally, without paying rent to anyone, it is equipped with either a generator or a converter. Both are expensive and have their own shortcomings. The generator must meet the power requirements of the equipment in the kitchen and at maximum load it will only last for 5 hours.

Model of a car equipped for a food truck

The converter runs on batteries, and in order to have enough power for a working day, the car is often started, and this inevitably leads to engine wear and gas consumption. The most reasonable solution is to connect to the network.

Another problematic issue is ventilation and air conditioning. The kitchen of a food truck is a small room. The concentration of equipment and people per m² is almost extreme. Heat in the room and air pollution by combustion products are unacceptable.

A food truck project with equipment placement and connection to utility networks costs an average of 100,000 rubles. When comprehensively equipping a food truck in the company " MAPLE» this service is free.

Equipment

The set of equipment is designed for the production and sale of burgers, sandwiches, rolls, panini, French fries, tea and freshly brewed coffee beans. Bandwidth- 40-60 people per hour.

Equipment (prices in rubles)

Freezing table HICOLD - 69 490
Refrigerated pizza table HICOLD - 68 590
Island working table - 12 327
Boiler "Convito" - 5 280
Frying surface AMITEK - 39 242
Deep fryer AMITEK - 9 357
Scales CAS - 10 692
Filling station for French fries - 155 760
Coffee machine Saeco Odea Go Black - 35 100
Seat-drawn container - 9 325
Solid wall shelf - 2 263
Industrial wall table - 10 675
Wardrobe - 3,050

Inventory (prices in rubles)

Gastronorm container Luxstahl stainless steel GN 1/3 (12 pcs.) - 7,488
Gastronorm container Luxstahl stainless steel GN 1/1 (10 pcs.) - 7,760
Chef's knife - 624
Utility knife - 395
Chef's spatula - 427
Cutting board - 617
Gastronorm container made of polycarbonate - 2800
Polycarbonate cover - 1,544
Pepper mill - 1,656

Branding

Vehicle selling meals on wheels

The appearance of a food truck is the basis of success. A food truck should attract attention, stand out in the area, be different from competitors, and inform the consumer about the product.

Branding includes:

Development corporate identity(logo, color, font, character)
Production and installation of signs, awnings, roof structures, etc.
Car wrap

The basic cost of the service is 25,000 rubles.

Menu development

An author's approach to the food truck menu will allow you to differentiate yourself from competitors. This is especially true if the food truck is located near a shopping center, where there are many similar operators in the food court. The guest chef will develop a menu based on business requirements and equipment capabilities. The average cost of menu development is from 40,000 rubles.

Approximate basic menu for a "Burger"

Double burger with egg and pork cutlet
Chicken burger
Roll with omelette and bacon
Pork burger
Roll with omelette and pork cutlet

Registration

For a food truck, the optimal form of ownership is individual entrepreneur. Its advantages:

, including via the Internet
State duty - 800 rubles.
No charter required authorized capital, printing and checking account
Registers for one person only
The maximum fine for administrative liability is 50,000 rubles.
Fixed payment in Pension Fund with an income of no more than 300,000 rubles, in 2016 – 19,356.48 rubles. Over 300,000 rub. + 1% of the excess amount, but not more than 8 minimum wages + contribution to the Federal Compulsory Medical Insurance Fund of 3,796.85 rubles.
There is no report for equipment used as part of business activities
You can freely manage funds in your current account
Business decisions are not recorded
(closes)
Optional

To register an individual entrepreneur you need

A copy of the passport of a citizen of the Russian Federation

Documents for obtaining permission to operate in Rospotrebnadzor

Garbage removal agreement
Water supply contract
Staff health records
Certificates for food products
Legal information about individual entrepreneurs
Information for the consumer protection corner

Profitability and payback

The maximum payback period for a food truck when starting a season is 4-6 months. If there is no payback after six months, it means:

Wrong place chosen
No individual style or USP
Low quality food
Bad menu

The markup on burgers, French fries, and sandwiches is 200-250%. This is not the highest figure for HoReCa, because profits in fast food are driven by traffic.

Average check - 350 rubles.

Do you want to master a new promising format? Thinking about where to invest your money? Company " MAPLE» will help you open a food truck and become a leader in the still free segment.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize street fast food in the “snack on wheels” format. Trademark – “Dining Car”. It is planned to purchase and equip a van for a snack bar. The location of the project is the city of St. Petersburg. Project success factors are:

growth of the street fast food segment due to other public catering formats

year-round demand

high market capacity due to the characteristics of the city: tourist flow, large number of students

format flexibility: it is possible to quickly change location during the day in order to reach the largest target audience

The main indicators of the project's effectiveness are given in Table. 1.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

The public catering market can be segmented as follows (by narrowing the niche):

public catering in general (cafes, restaurants, canteens, fast food);

fast food (cafes, stationary and non-stationary points of sale);

street fast food.

In general, today the public catering industry in Russia is in a rather difficult state: according to experts, up to 30% of major players left the market in 2015. This is due, first of all, to the difficult economic situation and the decline in the solvency of the population. Attendance at cafes and restaurants decreased by approximately 30%. Besides, Negative influence the industry is affected by rising food prices associated with Western sanctions and import restrictions; domestic producers cannot cope with the growth in consumption. According to Rosstat, turnover in the public catering sector decreased by 6% in 2015. However, the decline primarily affects traditional cafes and restaurants in the high price segment. Against the backdrop of a general decline in demand, some regions and segments of the public catering market are experiencing an upturn. Among the regions, experts single out the Tula and Voronezh regions, as well as the republics of Mordovia and Khakassia. As for segments, even in crisis conditions fast food (+10% in 2015) and pizza delivery (+6%) are growing.

The most notable trends include the following:

orientation in food purchases to domestic suppliers;

rejection of unreasonably expensive (“status”) establishments in favor of more affordable ones, but with good cuisine;

proliferation of monospecialization (for example, grilled meats, steaks or burgers)

revival of interest in Russian cuisine or the cuisine of certain regions of Russia;

increasing the share of vegetarian dishes on the menu of most establishments.

It is advisable to consider the street fast food segment not at the level of the geographic sales region. Today, stationary pavilions with street food predominate: pies and other pastries, pancakes with fillings, shawarma, hot dogs. Shawarma, according to estimates, ranks first in demand among all types of street fast food. However, there are also limiting factors to the growth of demand: many potential consumers are afraid to purchase this type products due to uncertainty about the origin and quality of the original ingredients, as well as the potential lack of proper sanitary conditions in the pavilions during the preparation of the product.

The project involves purchasing and equipping a specialized van (food truck), identifying the most interesting sales points between which the food truck can move during the day, and obtaining permission from the City Administration. The basis of the “Restaurant Car” menu is burgers. Price segment – “average” and “average+”. To the main competitive advantages projects include:

using quality ingredients to prepare burgers

high quality products

high speed service

politeness and neat appearance of the staff

attractive appearance food truck and original design, catchy

The food truck is purchased new, based on a Chinese-made van, which reduces investment costs (compared to vans of European brands); its equipment, development technological map and menu based on the wishes of the project initiator, is carried out by a specialized company.

Professional kit for creating business ideas

3. DESCRIPTION OF GOODS AND SERVICES

The project provides catering services to the population and guests of the city of St. Petersburg. The main menu is burgers, which are complemented by fries and drinks. All ingredients used in the preparation of products are natural and fresh, purchased from local suppliers. Ingredients are subject to strict quality requirements; the supplier is required to provide certificates and permits.

The nomenclature and description of products are given in Table. 3. Sales prices are shown in Table. 4.

Table 3. Nomenclature and description of project products

	Name	Description
	bald eagle	Classic American burger on rye bun, with beef patty, potatoes and vegetables
	Elderly bald eagle	1.5 times enlarged “Bald Eagle”
	Cow in a trap	Burger with beef patty and vegetables under two layers of cheese
	Pig on the grass	Burger on a wheat bun with bacon, vegetables, mozzarella and herbs
	Caucasian Aryol	Burger on buckwheat bun with grilled lamb cutlet, spicy sauce with Caucasian herbs, vegetables and Adyghe cheese
	Pig on the stove	Burger with grilled pork cutlet on rye bun with spicy sauce, cheddar cheese
	Mommy pig	Burger with pork cutlet on a wheat bun with classic sauce, bacon, vegetables, potatoes and cheese
	Scared salmon	Burger on a wheat sesame bun with a fish cutlet, vegetables, white sauce and herbs
	French fries "Bat'ka"	Small French fries
	French fries "His Potatoes"	Medium French fries
	French fries "Alexander Bulbarozhdeniy"	Large French fries
	Natural coffee	Natural coffee to choose from: cappuccino, Americano, Viennese
	Natural tea	Natural tea to choose from: black, green, oolong, puer
	Seasonal drinks	Drinks according to the season: iced tea and coffee, mojito, b/a, grog, b/a, mulled wine, b/a
	Carbonated drinks	Highly carbonated soft drinks

Table 4. Variable costs and selling prices

PRODUCT/SERVICE	COSTS PER UNIT, rub.	TRADE MARKUP, %	UNIT COST, RUR.
bald eagle
Elderly bald eagle
Cow in a trap
Pig on the grass
Caucasian Aryol
Pig on the stove
Mommy pig
Scared salmon
French fries "Father"


Natural coffee
Natural tea
Seasonal drinks
Carbonated drinks

All burgers are served at cardboard boxes, manufactured to order in accordance with the standards of the Restaurant Car brand. Drinks are served in insulated cardboard glasses.

Drinks are also made exclusively from natural ingredients: natural tea (brewed in a French press), natural coffee (brewed in a professional coffee machine). Seasonal drinks - non-alcoholic, tea and coffee based.

4. SALES AND MARKETING

The target audience of the project is men and women aged 15 to 40 years with an average income and above; leading an active lifestyle, spending a lot of time outside the home; tourists and students.

Points of sale (see Section 2) are selected taking into account maximum traffic at certain times of the day. The food truck moves around the city in order to reach the target audience as much as possible.

Used to promote the brand social media: vk.com, Twitter and Instagram. SMM is managed by the project initiator himself. Photos of burgers with attractive descriptions, recipes for burgers and snacks for home cooking, photographs of satisfied customers with “Restaurant Car” products (with their consent), city news from the immediate environment of the food truck and other information are published. Paid promotion of individual posts is used. Advertising budget – 3,000 rubles per month.

The planned sales volume is given in Table. 5.

Table 5. Planned sales volume

PRODUCT/SERVICE	AVERAGE PLANNED SALES VOLUME, units/month.	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
bald eagle
Elderly bald eagle
Cow in a trap
Pig on the grass
Caucasian Aryol
Pig on the stove
Mommy pig
Scared salmon
French fries "Father"
French fries "His Potatoes"
French fries "Alexander Bulbarozhdeniy"
Natural coffee
Natural tea
Seasonal drinks
Carbonated drinks
		Total:	558 420	176 300

5. PRODUCTION PLAN

The main production asset is a food truck - a car van equipped with equipment for preparing burgers, hot drinks and French fries. The new BAW brand van is taken as the base as the most affordable. Kitchen equipment - European manufacturers High Quality. In accordance with the requirements of regulatory authorities, the food truck is equipped with running water supply, sewerage, and fire extinguishing equipment.

The food truck is equipped specialized company, offering turnkey services for organizing public catering establishments: purchasing a car, developing advertising design, developing menus, selecting suppliers, installing utility networks and equipment. The total cost of a food truck with a range of equipment services is 2,045,646 rubles. Preparation period – 45 calendar days. During the same period, personnel selection and training is carried out.

Warehousing and storage of ingredients is carried out in the refrigerated cabinet of the food truck in accordance with the requirements of Rospotrebnadzor. The volume of the cabinet allows you to store a supply of food for two to three days. Ingredients are purchased from three suppliers located in St. Petersburg, for pick-up.

Flow sheets are also provided by the food truck supplier. Products are prepared in strict accordance with them.

Once every three days, liquid production waste is drained and the storage tank is lightly cleaned. Cleaning is carried out by project workers.

The production plan is given in Appendix. 1 to this business plan.

6. ORGANIZATIONAL PLAN

The project implementation process can be divided into two main phases: the preparation phase and the working phase. During preparation, the purchase and equipment of a food truck, selection and training of personnel, registration of business and obtaining permits are carried out. The preparatory stage lasts 45 calendar days.

During the working phase, operational activities are directly carried out - trade in places agreed upon with the City Administration, as well as promotion on social networks.

All administrative and management functions are performed by the project initiator. To do this, he has the necessary skills and knowledge in the field of entrepreneurship, and has experience in the catering industry. In addition, the project initiator works on a food truck and serves as a marketer (involved in promotion). Accounting has been outsourced.

Ready ideas for your business

The following requirements are imposed on employees: at least 1 year of experience in the catering industry, availability of a medical book. Work schedule: 2/2 shifts. Staffing table and wage fund are given in Table. 6.

Table 6. Staffing and wages fund

	Job title	Salary, rub.	Number, persons	Payroll, rub.
Administrative
	Accountant
Industrial
	Food truck operator (cook)
	Total:				RUB 62,500.00
	Social Security contributions:				RUB 18,750.00
	Total with deductions:				RUB 81,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for a five-year perspective and takes into account all income and costs of the project (Appendix 2). The seasonality factor is also taken into account.

Investment costs amount to 2,100,646 rubles, of which the main part is for the purchase of a food truck (Table 2). The entrepreneur’s own funds are 1.2 million rubles. The lack of funds is planned to be covered with a bank loan for a period of 3 years at an annual rate of 18%. Loan repayment is carried out in annuity payments, credit holidays are 3 months.

Modest investments, quick start, wide choice of franchisors - this is what makes fast food on wheels attractive. But the biggest attraction of the business is that the mobile point can easily and quickly move to any location. And, as you know, the profitability of any business depends on the location.

Deciding on the type of diner

First of all, you need to decide whether your mobile kiosk will specialize in one product or offer a wide selection of different quick foods. Its location depends on this. In residential areas, it is better to offer food that can replace a quick dinner when people do not have time to prepare it themselves: grilled chicken, dumplings - everything that cannot be eaten on the go. But spring rolls, shawarma and pies are perfect where people need something quick to eat without changing their route or spending too much time on food.

Appropriate place

As mentioned, a lot depends on the location. Sometimes even 50 meters play a decisive role in the success of a business. This issue will be especially acute for a 24-hour diner. There should be a constant flow of people passing through it, even in the dark. Therefore, it is recommended to place such a snack bar near the road.

Please note that in order for your business to operate without problems, you must agree with the local authorities on the location of your fast food. A van or minibus is not a reason to park where you like and conduct business from there. Such actions are regarded as an administrative offense.

Therefore, it is important not only to choose a good place, but also to decide on its owner and contact him for the appropriate permission. If the territory belongs to the city authorities, you must contact the municipal property committee. There you can also request a layout plan for mobile retail outlets, indicating places where there is no need to obtain special permits.

Start-up capital

The first thing that attracts entrepreneurs to this business is its low entry threshold. A converted car or trailer will cost about $20,000, and if you buy a used item, this expense can be halved. Also, the main expense items will be:

registration and other organizational issues;
creating a corporate identity;
purchase of a batch of products;
staff salaries.

If you open a franchise business, you can significantly reduce the risks of a startup, although you will significantly increase the initial investment. But in this case, the entrepreneur receives a number of advantages:

no expenses for organizing your own style;
free staff training and recommendations for entering the business;
there is no need to conquer the market with a new product.

If you don’t make a mistake with the location, the business can achieve a good return on investment. Moreover, it is best to start with several vans at once in different places in the city. True, in this case you will have to completely obey the rules of the franchisor.

Necessary formalities

The business must be registered with the tax authorities as an LLC or individual entrepreneur. The activities of eateries are regulated by OKVED 55.30: “activities of restaurants and cafes.” For tax purposes, the UTII regime is used, since the amount of tax depends on the area occupied by the retail outlet. And it is, of course, small. Also in this case, the coefficient k2 is applied, which softens the tax regime. Remember that a campervan is vehicle, which means it must be registered with the traffic police.

But these are not all the formalities that a business will face. Since the retail outlet is a snack bar, its activities must be coordinated with the fire inspectorate and Rospotrebnadzor. In the latter, you must provide the following concluded agreements:

for inspection of ventilation systems;
for cleaning clothes;
for disinfection;
for garbage and solid waste removal.

Equipment

Today on the market you can find offers of ready-made equipped vans for specific destinations. But if you are just starting your business, there is no point in buying new equipment for 25 thousand dollars. You can buy an equipped used van for 5-7 thousand dollars and test your business.

If you sell piece goods or prepare food from semi-finished products, you need to purchase refrigeration equipment. In this case, you will have to organize a power source. TO residential buildings it is impossible to connect, so entrepreneurs often buy a generator (another thousand dollars). Although it does not always cover the needs.

As for equipment manufacturers, it is better to give preference to French companies if you buy electrics, German and Italian if you buy gas, and Danish ones when choosing refrigeration units.

Service staff

To work at one retail outlet, you need to hire two employees who will work on a schedule of two days every other day. Each of them must have a health certificate. Optimal mode wages– rate plus a percentage of daily revenue. Moreover, it is advisable to set a minimum daily revenue on which interest will be paid. This motivates staff to do quality work. It is advisable that they have experience working in catering establishments.

It is important that these are conscientious employees, especially if your fast food sells food by weight and not by piece. Underweight means additional revenue in the seller’s pocket, but also a minus for the reputation of your point. And monitoring the work of staff is not so easy.

Supplier search

Usually, after opening a point, suppliers themselves begin to contact the owners. But for your business to be successful, it is important to choose a good supplier in advance. The quality of the food you offer, and, therefore, the demand for your services, depends on high-quality and fresh products.

For grilled chicken, you need to collaborate with local poultry farms. To sell pies, it is worth establishing relationships with bakeries. You can find manufacturers of semi-finished products and purchase products from them, which you can cook right on the spot.

Income calculation

The main mistake of beginning entrepreneurs is being too tall or too low prices at the start of a business. In fact, you need to find the average price on the market and at the initial stage set your prices a little lower.

A well-promoted outlet during the season (spring-summer) can earn up to $800 per knock. In winter, because of the cold, people prefer to eat in stationary catering establishments. The most interesting thing is that competition plays a minor role in this business. Even two mobile outlets located nearby or a mobile fast food located at a stationary eatery can be a good success.

You can determine the profitability of a point using a simple test - if after rush hour you don’t have a single customer, it’s better to close it or take it to another location.

Cafes on wheels are no longer uncommon in large, densely populated cities. Most entrepreneurs involved in the catering industry have already, in one way or another, considered the possibility of implementing this business idea. In this publication, we decided to consider this project in detail.

Brief business analysis:
Costs of setting up a business: 1.7-2.5 million rubles
Relevant for cities with the population: from 300 thousand
Industry situation:low level of competition
Difficulty of organizing a business: 3/5
Payback: 1.2-2 years

The owners of many public catering outlets have probably complained more than once that their establishment is “tied” to one place. It seems that the location was chosen according to all the rules: the first line of houses, busy traffic, the presence of the necessary communications. But it was not there! The tastes and demands of the consumer are changeable, like the sea in inclement weather, and all subtle calculations go in vain. And how many times does this thought arise: “Take and move your point to another place”?

And this is precisely not a problem! Take it and carry it, or rather, transport it. Today here, tomorrow there, and next week in a completely different area. A cafe on wheels is a solution to this problem. And not only for owners of existing food enterprises, but also for those who do not have sufficient starting capital to open a full-fledged stationary cafe.

Can you imagine an inexpensive, cozy mobile cafe on wheels that moves around the city in search of the busiest crowded spots? Everything can be seen clearly in the photo in the article. Meanwhile, such a business on wheels is no longer new in the cities of our country. It should be noted that the “mobile” business is generally “gaining momentum” - now mobile coffee shops are not uncommon, where you can buy a glass of a hot, invigorating drink, and for this you do not need to go anywhere specially.

Did your car break down on the road? Mobile car service will come to the rescue! In the mobile planetarium, schoolchildren will gain a lot of new knowledge and enjoy viewing, and a disco on wheels will give you the opportunity to have great fun exactly where you want!

Can you imagine what kind of profit a mobile cafe on wheels will bring on holidays or weekends? After all, such a stall on wheels can be placed anywhere: in a square, in a park, on weekdays - near educational institutions, a train station or other place.

And the costs of starting such an enterprise are tens of times less than opening a stationary food outlet. One of the most pleasant “bonuses” is the absence of rent for premises, which in many business projects is one of the most significant expense items.

This is interesting: in the USA, business on wheels has been operating for several decades, so no one is surprised when they encounter fast food on wheels. Therefore, a 20-year-old girl, Shadi Farsi, decided to bring her own “zest” to this business by organizing fast food on wheels, where visitors are served by girls in bikinis (we talked about something similar in the material “Topless Cleaning.” It must be said that from there is no end to visitors, and after a year of work, Shadi is already thinking about opening a whole network of such kitchens on wheels.

Where to begin

First of all, you need to decide target audience your future visitors (read how to do this). It is this knowledge that will determine the assortment of your establishment on wheels, the routes you will take around the city, the advertising campaign strategy, and much more. In general, the most the best option- this means having a competent business plan at hand, which will allow you not only to see the entire “picture” of your future business, but will also allow you to foresee most of the difficulties that await a novice entrepreneur.

What you need to open a business

The most important thing, of course, is the means of transportation. It’s not for nothing that your establishment will be called a mobile “cafe on wheels.” These can be converted buses, vans, or trailers like caravans. In Moscow, we visited one such cafe on wheels, for which they adapted a double decker - a double-decker English bus. It should be noted that it turned out simply gorgeous! A stall on wheels differs from, for example, a mobile coffee shop in that in the former, visitors have the opportunity to sit and quietly eat, drink coffee, watch TV, listen to music, etc.

There is also the option of a mini-cafe on wheels, in which several folding tables and chairs are placed in the place where the mobile kitchen on wheels stops, and, if necessary, awnings are laid out near the car. In this case, the vehicle itself is completely dedicated to the kitchen.

Your mobile premises must meet the following requirements:

sanitary and epidemiological service - have certificates of conformity for the equipment used, a number of contracts for the provision of imported water, waste disposal, solid waste disposal and cleaning of the surrounding area;
fire safety standards - this is the serviceability of electrical equipment, the availability of fire extinguishing means;
technical rules. To do this, you need to provide a copy of the trailer (van) registration certificate, its photograph, and a certificate of conformity. In addition to this package of documents, you must also have an agreement with the company that supplies the products, and a conclusion from Rospotrebnadzor on the transport on which the products are delivered.
And one more thing: according to the rules, bringing in food and taking out waste must be done through different doors. The number of required documents is impressive, but opening an ordinary cafe requires even more. And then - you can always come to an agreement with everyone.

By the way, a little advice: make sure that the appearance of your drive-thru cafe on wheels is exclusively in bright, rainbow colors, and is equipped with an attractive sign - the influx of customers will increase exponentially. In addition, vehicles must be completely soundproofed so that as little sound as possible penetrates outside. I think it is unnecessary to say that the room on wheels should be warm and have air conditioning; none of the visitors will sit in the cold and stuffiness.

Menu selection in a cafe on wheels

A cafe, especially a mobile one, is still not a restaurant. Therefore, the main focus of the menu should be on dishes that do not require long cooking times. These can be light snacks, salads, baked goods, fast food, sandwiches, confectionery. Drinks include hot drinks (tea, coffee, chocolate), juices, soda. Trade any alcoholic products in mobile retail outlets less than the area established by law is prohibited.

Although the organization of the kitchen is often provided for in such projects directly in vehicles, many owners of such establishments are trying to get rid of the unnecessary hassle associated with preparing food right on the spot. That’s why they keep ready-made meals in refrigerators, which can be heated in the microwave if necessary. In general, whether or not to have a kitchen in your café on wheels is up to you to decide; no definite advice can be given here.

Necessary equipment

In principle, you will need most of the equipment from the “arsenal” of a regular stationary cafe, these are:

a couple of refrigerators;
microwave;
oven for cooking;
coffee machine;
water heater;
the required amount of disposable tableware (using others would be impractical), napkins, and hygiene items.

Place a container inside for used disposable tableware. If the furniture is located inside, then it should be attached to the floor so that during movement nothing “moves away” along with the table.

From “non-standard” equipment you will need:

TV;
voltage converter to 220 volts;
audio system with speakers located throughout the vehicle interior.

Driving routes

A few words need to be said about what routes you need to choose to move around the city streets. If the establishment is rented for several hours by one company, then the route, of course, is chosen by the one who pays. In other situations, you should choose streets with smooth road surfaces so that, if possible, visitors do not experience all the inconveniences inherent in Russian roads.

As an option, you can take a walk around the sights of your city (for tourists), focusing on the audience present, take a ride to romantic places (for couples), or take married couples with children to amusement parks. Of course, you need to have several driving options in your navigator in advance (which will help you avoid traffic jams).

Staff

There should be no problems with recruiting employees. Find people with experience working in enterprises fast food it won't be difficult. The main thing is that they have medical books available. It will be enough to have two cooks-waiters and a driver-loader in one shift.

Another point is obtaining permission from municipal authorities to conduct trade . Usually, administrations of localities go towards such initiatives - after all, taxes from income go to the local budget.

As you can see, there is nothing complicated in implementing this business idea. Constant expansion of the assortment, organizing food delivery to order (read how to organize delivery here -) will only have a positive effect on your business, and will promote advertising in every possible way. With a little effort and creativity, your stall on wheels will become the most famous fast food outlet in the area and in the city.

By the way, the opinions of business experts regarding this business idea are contradictory. This is what opponents of the mobile cafe refer to (taken from the materials of the magazine “Your Business”):

Most likely, the cost of maintaining and operating this bus will be comparable (or even more) with the costs of maintaining a stationary cafe of comparable area: gasoline costs, staff salaries, technical maintenance. At the same time, income will obviously be less - in-house production is always more profitable, but in this case you will have to purchase finished products on the side.
Secondly, this idea The city's sanitary services will not approve. If we take on this project, then it might make sense to reorient it towards corporate services (birthdays, parties, graduations) and focus on entertainment program and drinks.
The project is not viable. Firstly, Rospotrebnadzor will never release such a bus on the route (any catering establishment must be connected to a stationary water supply and sewerage system). Secondly, according to fire safety rules, there must be at least two entrances. There is only one input in the project.

	NAME	AMOUNT, rub.
Equipment
	Campervan
	Equipment
Intangible assets
	Food truck branding
Working capital
	Working capital
	Purchase of raw materials

	Total:	RUB 2,100,646
	Own funds:	RUB 1,200,000.00
	Required borrowings:	900 646 ₽
	Bid:	18,00%
	Duration, months: