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Star of training programs for businessmen. His name is one of the first on the lips of people who have made any path to success. is a personal consultant to the owners of the largest business corporations. We have thirty years of successful experience behind us. This man wrote many books on which more than one generation of entrepreneurs around the world grew up.
Randy Gage.
This person is considered an expert in self-development and... He is also known as the author of the book “Why You Are Stupid, Sick, Poor... And How to Become Smart, Healthy and Rich.” Randy Gage travels the world with his trainings, which are in great demand. His social circle includes state senators, various actors and others. Gage's success story is instructive for everyone.
What do these business coaches have in common?
If you carefully study the history of the development of each of them, it becomes clear and obvious that desire and faith in one’s own strengths helps to achieve colossal heights. It doesn’t matter what country and family you were born into, what matters is how you fill yourself throughout your life and how you develop. Various trainings are good and useful, but it is important to remember that it is worth checking information received from outside and adapting it to your own experience.
The sales department constantly needs to improve the level of personnel qualifications. Training salespeople is already a necessity for every company.
Today the market is oversaturated with offers of sales trainers. They look alike. And it is very difficult to choose a candidate who will really make qualitative changes in the work of the department.
How to find your sales trainer:
- Decide what results you want to get from it and how you will measure this result.
- Describe your requirements for the vacancy in as much detail as possible when selecting candidates.
- Prepare for the interview. Create a list of necessary questions. In particular, how and where the results you expect from the candidate have already been achieved.
- Study the resume, check the coach's achievements and track record.
- Evaluate reviews of the candidate.
Remember that the main value of a trainer’s work is the ability to develop sales skills in employees. As well as monitoring the effectiveness of the use of this skill by each employee.
Types of qualifications
Coaches are not trained in universities, but at the same time higher education plays an important role when choosing a candidate for this position.
There are two types of trainers:
- Trainers with a liberal arts education in the field of psychology. At best, this is higher education, at worst, elective courses.
- Trainers who graduated from physics and mathematics, polytechnic or economics faculties.
Neither the first nor the second have a special focus on sales, but the second category of trainers has a completely different vision and approach to training.
Trainers with psychological education- not the best the best choice For the company. This is a category of theorists who, in the realities of business, are not able to show by example how the whole process occurs.
Their coaching abilities are based on the ability to simulate circumstances and teach in a game format. But at the same time, the coach uses an abstract language of concepts. The structure of his program contains neither scripts nor cases with customer objections.
Trainers with a technical background speak to your employees in the language of numbers. For them, sales are clear numbers, schemes, methods, step by step guides. Their undeniable advantage is additional education in the field of sales.
The most ideal option is when the coach has several years of experience. Finding such a person is not as difficult as it might seem at first glance.
Sales trainer: performance assessment
What should be an effective “teacher” who is able to bring results to the company?
- Be able to develop the necessary skills among sales staff.
- Be able to show by your own example how to close a deal.
- Be in a state of constant professional growth.
It is advisable for the candidate to demonstrate to you their ability to deliver a training program. At least a 30-minute training session.
A good option is to conduct such demo versions of trainings once a week and receive feedback employees and make minimal measurements of employee performance after such meetings.
A sales trainer must have the following skills:
Trainer motivation
The financial motivation of a coach depends on his experience and past achievements. It is very important to evaluate the value for money.
The motivation system should include:
- Salary
- Quarterly percentage
He should be paid for his work based on the financial achievements of the sales department. Constantly take performance measurements and compare them with the results of the previous period.
Teaching "corps"
You need a good outside sales coach on a regular basis when you need a breakthrough. If you did everything correctly in accordance with what is stated above, then you have no problems with this. A fresh look from the outside is always useful. But this does not mean that the company should not have an internal training process.
The functions of an internal trainer can only be performed by line managers (heads of departments) and the best managers. This is quite acceptable as long as the sales department has not grown and does not exceed 4 people.
As soon as the company becomes larger, then, in addition to managers and best sellers who train employees in background, the company will require a trainer as a separate staff unit. This usually happens when the number of employees in a commercial structure exceeds 50.
We carry out ABC XYZ analysis
The first thing a sales trainer should offer when providing consulting services to a company is to conduct an ABCXYZ analysis of the current client base. It will make it clear which buyers you should focus your attention on to grow revenue, and which ones it’s better to refuse to interact with – the final amount of the transaction with them is not worth the time spent.
ABCXYZ analysis will divide the current client base into several categories:
A - counterparties with the largest volumes of purchases,
B - buyers with an average volume of purchases,
C - buyers with a small volume of purchases.
X - those who most often contact the company and purchase for the same amounts,
Y - those who contact the company irregularly and with unpredictable transaction amounts,
Z - those who make single purchases.
Arrange buyers on the ABC axis by revenue, and on the XYZ axis by frequency of transactions. When these categories intersect, 9 client groups are formed: AX, AY, AZ, BX, BY, BZ, CX, CY, CZ.
Buyers from categories A and B provide the main flow of finance into the company - focus your attention on them. Stimulate the transition of buyers from categories BX, AY, BY to category AX. Don’t focus too much on those who fall into category C—they won’t bring a significant amount of revenue to the company.
We measure penetrationYu
Customer penetration is the share of your company’s products in the partner’s total purchase volume. It reflects the true purchasing potential of the company. A qualified trainer who helps you consulting services, should be able to not only identify it, but also show opportunities to stimulate the counterparty to make more frequent purchases and for larger amounts (up-sale and cross-sale).
This can be done using a survey. Find out:
- What are the volumes of purchases of the same product from other companies?
- What are the volumes of purchases of other types of goods from competitors?
- What are the benefits of working with competitors?
- What products are they buying from others that they could buy from you?
- What can you do to ensure that your counterparty buys 15-20% more from you?
On average, about 70% of current buyers will be ready for such a survey. Next, Oy-li trainers organize sessions with leading industry representatives who will tell you what to do to ensure that customers buy more from you. And now there are 4 areas of work to expand the share of the company’s trainers:
- Create something new Commercial offer based on customer comments;
- Determine the channels of contact with the target audience;
- Adjust managers' plans for current clients;
- Measure your share regularly.
On March 15, 2018, the results of the next All-Russian study “ Best business– trainers of Russia.” Unfortunately, the market for “star” business training and consulting experts has remained an exclusively male territory for many years now. Recognized experts who have gained popularity and authority are developing new training and seminar programs, mastering new specifications, cities and countries, while simultaneously increasing their fees and economic indicators their businesses.
At the same time, in the ranking of experts, in comparison with the shortlists of previous years, only one expert with scientific approaches remained. The only holder of an academic degree in the ranking of “The Best Business Trainers of Russia 2017.” remained Denis Nezhdanov, a famous corporate trainer, expert, author of the first and only method of corporate business training, the FiSEQ approach, officially deposited by the Russian Society of Authors.
From January 10, 2018 to February 28, 2018 The study respondents were asked to identify the names of the best experts in three main categories:
1. Best business – trainer of public events - nomination “MOTIVATIONAL SPEAKING” (motivational speeches);
2. Best business – trainer of skill competencies (strategic and operational management, sales, negotiations, etc.) - nomination “HARD SKILLS” (skill competencies);
3. Best business – trainer of value competencies (performance, self-motivation, responsibility, flexibility, partnership) - nomination “SOFT SKILLS” (value competencies).
“The best business trainer of hard skills”, who received more than 12,000 votes from respondents (12,345) was the candidate political sciences, President of the NEZHDANOV Business Training Corporation - GROUP.ru. Denis Nezhdanov has been awarded the title “Best Business Coach” for the fifth time and the third time within the framework of the All-Russian study.
Denis Nezhdanov is the author and developer of open and corporate trainings on a number of widely sought-after business competencies, such as strategic planning and management, leadership, operational management and managerial influence, commercial negotiations, and many others. The author's technology for developing business skills “Fi method. S.E.Q. – Denis Nezhdanov” in 2017 was supplemented with a new methodology for developing personal and business competencies. This is what is called M.E.D.E.M. – approach of Denis Nezhdanov. It is aimed at developing the effectiveness of business thinking of training participants.
In 2017 and 2018, new training companies from the North-West of Russia to the Primorsky Territory became partners of Denis Nezhdanov.
“The best business coach of skill competencies of 2017” - Denis Nezhdanov is the author of a number of books and manuals. At the turn of 2017-2018. Denis Nezhdanov’s new book, “THE LEADER’S CODE: 18 Commandments for the Heroes of Our Time,” was published, which many of the author’s clients were able to read in electronic form.
"STRATEGIC MANAGEMENT: 10 laws of success for leading companies" 
"LEADER'S CODE: 18 commandments for the heroes of our time" 
“SELF-FAILURE SALES: 10 ways to close deals” 
“TEAM FOR A MILLION. We create a personnel management system" 
“NEGOTIATIONS WITHOUT DEFEAT: 5 steps to persuasion” 
This is not the first time that the famous expert Radislav Gandapas has won the nomination “Best Business – Trainer of Value Competencies” (soft skills) with a result of more than 10,000 votes (10,214). At the end of 2017, one of the most titled trainers in Russia released a new mass training “ Emotional intellect: the art of managing oneself and others”, as well as the next book “Full “F” life as a business project.”
In 2017 -2018 New training companies in Russia also became partners of Radislav Gandapas.
In the nomination “Best Business – Speaker of Public Events” (motivational speaking), he became the leader with a result of more than 9,000 votes (9,078). The author of the best-selling books “45 Tattoos for a Manager” and “45 Tattoos for Sold” has been gathering hundreds of followers for more than 3 years in a row at his master classes, which are successfully held in the cities of Russia and the CIS countries.
In 2017, Maxim Batyrev became the absolute record holder for the number of open events held throughout Russia and neighboring countries. Also, the authoritative speaker presented a new master class “Sales Management” in 2017.
The experience of managing sales of one of the leading companies in Russia, understandable to every Russian-speaking entrepreneur and specialist, has become the basis for writing scripts for events in interactive and seminar formats that are so popular these days.
Maxim Batyrev’s master classes are successfully aimed, according to the author, at an audience of listeners “with expert position, vulnerable ego and wild desire to be heroes."
As a result of the assessments of respondents and experts, it was possible to identify leaders in each of the 10 nominations, and also identified the leaders of the unofficial standings who received the highest ratings from respondents for participation in one or more nominations. The order of distribution of respondents' votes made it possible to identify not only the leaders of each nomination, but also the overall leaders nominated by experts in more than one nomination.
Voting in specialized nominations also highlighted its leaders. The leaders of the study in the overall standings (calculated by the sum of votes received by nominees in all nominations) were Denis Nezhdanov as the best business coach in the categories “ Strategic planning And crisis management", "Operations Management and Managerial Influence", "Sales, Sales Management and Customer-Centric Service" and "Team Building" with a result of 9,782 votes.
The second place was taken by the permanent leader of coaching ratings, Radislav Gandapas, with a result of 8,123 votes, collected by summing up the votes of respondents in the “Leadership” and “Public Speaking” nominations.
Third place was taken by Maxim Batyrev with a result of 6,561 votes in the “Human Resources Management” nomination, becoming the undisputed leader in the number of votes in one nomination.
RESULTS OF VOTING IN 10 SPECIALIZED NOMINATIONS. 
Note from the Study Organizing Committee: Candidates who received less than 100 votes or have been working in the field of business education, training and consulting for less than 5 years were not included in the short-list proposed by experts. All inaccuracies in the calculation of research results are within the permissible statistical error characteristic of the use of appropriate research methods and calculation of results.
Why we considered:
In 1918, founder Bertie Forbes first calculated his fortune richest people America. 69 years later, Forbes began publishing lists of the richest people on the planet, and the first entrepreneurs from Russia appeared on it in 1997.
In the last decade, the structure of the Forbes Golden Hundred of Russia has changed radically. And if at the beginning of the 2000s the undisputed leader was commodity tycoon Mikhail Khodorkovsky, then already in 2014 the first places belong to the leaders of the investment market, who headed efficient business teams not only of commodity markets. (USM-holdings), (), (Yandex) are just some examples. According to experts, V. Lisin’s transport business (NLMK, First Freight Company) surpassed his metallurgical business in profitability. The list goes on.
As the practice of building a non-raw materials business, not based on the exploitation of subsoil, shows, the commercial path requires the development of a whole list of special competencies of entrepreneurs who head a truly leadership business or aspire to create one. Not less, but even more to a greater extent this applies to members of their management teams and teams of specialists who every day defend the right to lead businesses, key functions which they lead.
In the last 20 years, such an intangible resource as business trainings aimed at developing the strategic and leadership thinking of managers, as well as developing specialized skills and mastering the best technologies for business development in modern markets, has begun to play a special place in the development of competitiveness, efficiency and profitability of business.
Any environment in which the role of a person is dominant and determines success is extremely difficult to digitize, which creates difficulties in choosing partners in training. That is why thousands of compatriots have taken on the role of a business coach in recent years, hundreds of them managed to build successful career and only a few dozen, with their professionalism, constant improvement of their intellectual product and skill in transferring experience and knowledge, have received the highest ratings from a competent expert jury and brilliant reviews from clients, participants in open and corporate trainings, skill exams, practical certifications and professional tournaments in the fields of marketing, sales, personnel management and others.
What we thought:
The head of the Organizing Committee of the First All-Russian study “The Best Business Trainers of Russia”, the head of the MBA program “Management of Interaction between Business and State” of the Moscow University state university named after M.V. Lomonosov, Candidate of Economic Sciences Narine Robertovna ARAKELYAN: “At the first stage, a group of experts consisting of 60 people working in the field of business education was formed (representatives of higher education, heads of corporate universities, and experts from specialized media) nominated candidates for participation in the second stage research project in 13 key categories.
At the second stage of the study, the list of candidates for the leadership of the nominations included coaches whose choice was chosen by at least 10 experts.
At the third stage of the study, the initial list of nominees was posted for public voting on the official research website www.best–trainers.ru. During the period from January 10 to February 28, 2018. Each survey respondent could vote for 1 nominee in each of 13 nominations. During the study, more than 50,000 respondents cast their votes for nominees in 13 categories (votes were accepted from 00:00 on January 10, 2018 to 00:00 on February 28, 2018).
As a result of summing up the results of the study, the above results were obtained, which revealed both new names and persons who confirmed their professional status as experts in the business training market in Russia.”
The study for the first time provides the opportunity for a verifiable, two-way assessment of trainers by experts and respondents who are actively shaping the business training market in modern Russia based professional assessments and participation in the life of Runet business communities.”
The Organizing Committee of the Second All-Russian Study “The Best Business Trainers of Russia” congratulates the leaders of the nominations. We wish you new creations, professional success and achievements.
Which business sales coach is the best? On the one hand, if we are talking about sales training conducted in Russian, in recent years a number of ratings of the best business sales trainers and sales experts have appeared that you can focus on. Here are some of them, for example:
- Sereputation Company Rating
- Salesportal
But in fact, the answer to this question is more complicated.
First. Who needs the training? One question when you need to prepare or train several sales employees at once. For example, several new employees whom you just hired after another competition than the entire sales team. It’s another matter when you need to train experienced negotiators, especially those who have been successful and professional sales managers, directors and owners of companies for a long time.
For entry-level training, using highly qualified trainers will be quite expensive and not very optimal, especially if you send novice employees to training with the best sales and negotiation specialists, who do not yet understand even basic things about how these negotiations are conducted. It is even stupider to pay for each such young employee for his participation in an open training session by a leading business expert. You will pay a significant amount for his training, but he will still not be able to really make sales.
Conduct an express audit of the sales department yourself using 23 criteria and identify points of sales growth!
Conduct an audit
In the end, either he will leave or you will get rid of him. Therefore, for mass training of beginners, as well as training in a team as a whole, the best sales trainers are your own sales managers, directors or business owners, those who have the most extensive experience in negotiating with your company’s clients. They need to attend trainings from the best and most serious experts in order to learn from them their experience, those sales and negotiation technologies that these business sales trainers have developed through their vast practical experience. We understand that only a practitioner can be a good sales trainer, and a person who himself does not conduct a large number of negotiations with clients should stay away from the training of such a person.
On the other hand, if your managers, directors and business owners took part in some open training of a good, cool business sales trainer, and see that it would be good to use him to train your entire team - why not? Especially if your team has several dozen employees who are involved in sales and negotiations with clients. This can be not only employees of the sales department, but also employees of the customer department, and someone from the accounting department, especially if this someone helps with shaking out overdue accounts receivable. And the security service, if it also takes part in shaking out suspended payments.
In a company that sells complex equipment or complex turnkey projects, or some complex non-standard services, most often leading technical specialists. Such leading technical specialists should also undergo sales and negotiation training. But if you organize training for the entire team for a single cost, then the costs for each individual training participant can be quite acceptable. At the same time, the likelihood that many of the participants in this training will apply the acquired knowledge, experience and technology in practice, and this will help your company increase revenue and develop sales, is quite high.
Thus, to summarize, for mass training of your employees, and especially for training newcomers, the best sales trainers are one of the more experienced and strong sales managers of your company, and sometimes the director and owner.
On the other hand, it makes sense for such key negotiators to periodically take part in trainings of good practitioners, leading experts in the field of sales, negotiations, sales management and building sales departments. Of the trainings that are organized by our company, we would first of all recommend to your attention “” and “”.
Finally, having worked on such trainings as to how these trainings are organized and conducted and how negotiation rooms are conducted, and having gained new experience, knowledge and technologies, your sales managers, directors and company owners can conduct internal corporate trainings for their team in order to transfer this experience to the team.
If they see that it would be more effective to invite a presenter open training to conduct corporate training in your company, in order to convey valuable experience, knowledge and technology to everyone in the first person, your company’s notes are involved in negotiations with clients, then it makes sense to agree on this corporate training.
It is important that it is safer to first send a scout who will understand the level and approach of the trainer, and whose opinion can be trusted, in order to then confidently conduct corporate training. Immediately agreeing on corporate training can be risky, including because not all business sales trainers are actually those strong professionals and practitioners whose experience and qualifications will really help your team sell better.
© Konstantin Baksht, General Director of Baksht Consulting Group.
The best way to quickly master and implement the technology of building a sales department is to attend K. Baksht’s training on sales management “Sales System”.
Dear ladies and gentlemen, I present to your attention a three-month study of the Russian sales training market. The objective of this study was to identify domestic sales gurus, consultants and trainers who are most competent in sales and topics related to them - negotiations, persuasion, working with objections, sales management, building sales motivation systems, etc. Oddly enough, such a rating has not existed until now. The last to explore this topic were journalists from the salespro publication, which, as far as I know, several years ago “happily” died of lack of money (and, apparently, despair that the sales magazine was not selling).
Each of the people in this study is a unique individual, therefore, whoever you choose to conduct next training, your company will not go wrong in any case. Hire any of them and you will get the best out of what is available in the market. These people have an excellent knowledge of sales, have enormous experience and can help not only the sellers themselves, but also heads of sales departments, commercial directors and senior managers.
I know some of them in person, others in absentia, I’ve heard a lot about others or read their books. By the way, there are also people on this list with whom my experience of communication can be called more negative than inspiring. However, this fact did not in any way affect the rating or the position of the coach in it. All these people are quite famous Russian market and made a name for themselves through sales training, and not just through training “about everything.” Whether I like them or not is another matter. There is no doubt about their vast experience and qualifications. I know little about some of them, but by studying their websites, reviews and videos, I can draw fairly accurate conclusions about their competencies and level of expertise in the subject area.
I think that professionals in this market will notice that many titled Russian coaches, who (quite deservedly) are accustomed to being in first place in any such ratings, were not included in the rating. The reason is obvious - these are the “TOP 20 sales trainers”. And only for them. I included here only those trainers and consultants who specialize exclusively in sales training and refuse other topics.
For example, you and I know such well-deserved, and even legendary, coaches as Mikhail Molokanov, Mark Kukushkin, Radislav Gandapas, Leonid Krol, Igor Mann and many others. Of course, in another case they could also be in this ranking, since they clearly deserve the right to be among the best coaches in Russia. And they, of course, know how to teach sales. But you need to understand that although they can conduct training on any “sales topic,” for them, sales training, and the topic of sales itself, is no longer the main one. Almost all of them have long “outgrown” the level of simple coaching and become “gurus” in some area, “staking out” certain topics for themselves (marketing - Igor Mann, strategy - Radislav Gandapas, time management - Gleb Arkhangelsky, etc. ). And others greatly expanded the range of training to reach more clients and, thus, left “pure sales”. This automatically excluded them from this list.
On what basis are the coaches ranked? Honestly, it's subjective. I did not compare the cost of a training day for each of them, nor did I calculate the average number of paid training days per year or the turnover of their companies. I didn't even look at their price lists. This rating is purely subjective comparative assessment one man. I assessed the totality of my knowledge and information received through various channels. For example, I attended Radmilo Lukic’s trainings many times, but few with Sergei Azimov. This was one of the reasons I ranked the founder of SaleCraft a little higher. However, this does not mean that higher is better. I rate almost everyone on this list approximately equally, and to say (and understand) that one of them is better simply because he is higher would be extremely wrong. It is impossible to compare real professionals in their field “directly” - everyone has very different temperaments, approaches and methods of implementation. But what I can say 100 percent is that all the personalities in this rating are sales professionals of the highest category.
Diverging slightly from the topic, I would like to note that it is very difficult to be a “pure sales trainer” (sounds funny, right?) in Russia and the CIS countries. Before becoming general director In the company in which I now work, I conducted a lot of training on sales and I perfectly understand those who, after three to five years of wandering around the country and neighboring countries, go to another business. Teaching sales is an interesting, but extremely difficult and not the most profitable job. The average cost of a good sales trainer is now 20-30 thousand per training/day. Good coach deserves to receive at least 60-100 thousand a day, but clients who are willing to pay decently for high quality, not so much. When choosing between a rate of 20 and 60, most companies still choose the former. This list is a warning and a tool for these managers. A good sales trainer should be expensive! Remember this and do not compare “incomparables”.
The dream of any trainer is to have at least 15 paid personal training sessions per month year-round, but in reality it is difficult to achieve. Sometimes, of course, there is more, but more often it is less. Having gained extensive practice, some trainers open their own companies, others expand their own specialization towards general management or personal effectiveness. At the same time, the companies they created have a new name and thus “erode” the coach’s personal brand, which has already gained momentum. In this case, he has to start all over again.
Therefore, many nominees (such as Dmitry Norka or Asya Barysheva) build a brand around their own name. Western examples (the same as Jeffrey Gitomer) clearly confirm the success of this approach. Wherever and however I work, my brand will work for me. However, it is obvious that a brand built around the name of the founder is short-lived. With his (unfortunately inevitable) departure, the founder, in most cases his company also disappears. If the brand is strong enough to serve itself without exploiting the name of an individual, it may turn out to be more durable and will also serve children or even grandchildren. However, it happens differently. For example, Arkady Mizernyuk, whose training I admire, is a very successful and wealthy businessman. He could have long ago relaxed on some island under the southern sun and received dividends from his successful youth, however, he still enjoys conducting training and believes that this is one of his two life missions. In my opinion, this approach is worthy of all respect.
I admit, calling this rating “Russian TOP-20”, I am slightly sinning against the truth. Since the list includes not only trainers who live in Russia, but also everyone who often comes here and can conduct training in any Russian city at any time. I considered this approach justified, since most often Russian (and any other) companies ordering training do not care where the trainer permanently resides. If we put aside his experience and specifics, it is usually important for customers that the trainer be:
a) Affordable (in terms of money and in terms of quickly appearing on the horizon)
b) Russian-speaking (or Russian-speaking, which, in general, is the same thing)
c) Hassle-free in terms of execution of contracts, cash and non-cash payments, flights, accommodation and preparation of all necessary accounting documents that are required by the intricate Russian legislation.
All participants in this rating, therefore, were classified by me as “Russian coaches”. So, for example, it would be stupid to exclude from the list the highly respected and charismatic Mr. Derevitsky, who, although he lives in Kyiv, spent great amount trainings on the territory of Russia. Alexander has found 1000 ways to combat objections, and is undoubtedly a guru in this rather narrow and, at the same time, such a huge topic. That’s why people are still chasing his books all over the CIS. And Ekke is one of the most famous trainers in Estonia, but is also absolutely accessible throughout the entire territory of the former Soviet Union and speaks excellent Russian.
Another logical question you may ask: “Why are there not 20 people on the list, but 18?” Because:
a) I didn't want to add people to the list just because I absolutely have to list 20 people. (If this is important to you, add Pavel Bukov from RQ Lab to the list - he specializes not only in sales, but knows this topic brilliantly - and, for example, Vadim Dozortsev, whose team improves efficiency precisely through professional audit and modernization of the sales system, who how can he not see sales as a whole?);
b) There are several other excellent coaches who could potentially be in this ranking, but I don't have enough data to check yet. Maybe I'll add them later. Stay tuned for comments and updates. ;)
It is quite possible that I missed someone and there is a well-known and respected sales trainer on the market who has conducted thousands of trainings and gained well-deserved fame, but for some reason was not included in my list. In this case, I ask you to indicate in the comments those who deserve to be included in the pantheon of Russian sales glory. These comments will also be useful to those readers who, for whatever reason, want to choose someone else to conduct training. So, 3 places in the ranking are still vacant. Hurry up, as they say. ;) But, I repeat, only those trainers and consultants who have connected their business career with sales, and only with them, can be included in this rating.
Why do two people occupy one place at once? Trainers Maxim Gorbachev and Dmitry Tkachenko use the power of dual charisma and conduct trainings (and often give interviews) together. That’s why I didn’t split them in half (what if they wouldn’t be able to conduct training as effectively without each other?). And, unfortunately, only one woman was included in the list - Asya Barysheva - whose book “How to Sell an Elephant” was probably read by all professional sellers. Among the candidates was also Tatyana Sokolova, who recently released an interesting “Upgrade of sales”, but for certain reasons, she was not included in this rating.
I guess that's all I wanted to say as a comment. Of course, I didn’t want to offend, offend or upset anyone. If I forgot someone, I’ll be happy to include them. I would be glad if this rating is useful to you personally and your organizations. As always, I look forward to your corrections, additions, criticism and comments.
Sincerely,
Mikhail Lyufanov
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