We will meet the best business trainers Russia and find out how they became successful in the field of entrepreneurship. We present to your attention the TOP 20 best business trainers in Russia for 2018.
Modern people try to learn more and more new things every day. useful information. For the most part, this applies to those who are closely associated with business activities, since it is businessmen who must be aware of new trends and quickly respond to changes in the field of entrepreneurship in order to stay “in business.” Many of these businessmen try to gain new knowledge through trial and error, but nowadays you can attend various trainings to improve leadership and entrepreneurial qualities.
Conservative entrepreneurs prefer to avoid attending this type of training, but at such seminars you can gain a lot of new knowledge and get acquainted with successful people. For the first time, business training began to appear in the United States, but today the best business trainers in Russia can compete with the most successful entrepreneurs-teachers in other countries.
People worth learning from: the best business coaches in Russia for 2018
Despite the fact that the popularity of trainings in Russia remains at a low level, there are great amount successful masters oratory in the field of entrepreneurship, therefore it will be quite difficult to compile a rating of business trainers in Russia, limiting ourselves to only 20 trainers. Let's list a few of the most famous trainers.
Let's start with the most famous (in terms of media exposure) coach - Maxim Potashev. For the average person this person familiar from television intellectual game"What? Where? When?”, in which he has been a participant for a long time. In addition, Potashev is the managing partner consulting company"R&P Consulting", which speaks of his remarkable abilities in the field. Considerable experience in the management and entrepreneurial sphere allows him to remain one of the leading and most experienced business trainers in Russia. Most of Potashev’s trainings are devoted to stories about the importance of goal setting. Of course, Potashev is included in the list of “leading business trainers in Russia.”
Ichak Pintosevich is considered an equally famous trainer in the field of neurolinguistic programming (NLP). At a fairly young age, Isaac had his own personal business with large financial turnover, so there is no need to talk about Pintosevich’s skills and abilities. In addition, Isaac became famous for writing books. For example, “Act!” became a real bestseller. Now Pintosevich is actively involved in training activities, successfully conducting various seminars. Visitors to such trainings note the good oratory skills and effectiveness of Isaac’s program.
Sergei Azimov can be called one of the pioneers of training activities in Russia, although Sergei himself this moment lives in Germany. During his long career as a business coach, Azimov conducted more than 600 trainings on various topics. Most of Asimov's lectures are devoted to the ability to create your own business without having a lot of money. starting capital. Unlike many other “colleagues”, he underwent special training from leading business trainers in France and the USA.
He has extensive experience in teaching, as he is the rector of the University of Psychology. For the most part, he is engaged in motivational trainings and programs for creating a business from scratch. Kozlov’s most famous program is “Distance”. Thanks to this course, more than 15 thousand people acquired the skills to create an enterprise from scratch. Status, authority and influence, effectiveness professional activity, leadership and charisma - this is an incomplete list of the main elements of the “Distance” course.
The first female representative on our list, but not the most unknown. Mostly known for her ability to create her own brand from scratch. In addition, he is engaged in consulting activities. Has considerable experience in management activities, which is what he talks about in his programs and trainings.
One of the few business coaches who has extensive experience working in a government structure. For a long time, Mikhail was involved in training KGB officers. The main program on which Degtyarev conducts his trainings is called “ Economic security" Degtyarev notes that the main reason for his success is the economic efficiency of his clients.
He became known for his innovative time management program. Most of the training is devoted to planning your labor activity. He is the owner of the company “Time Organization”. Also, a distinctive feature of Gleb’s activities can be considered his “Live Journal”, in which he publishes the main aspects of his program and simply shares his experience.
Perhaps he is the most popular and successful business coach in Russia, so the rating of Russian business coaches in 2018 definitely cannot do without him. During his career, he has written more than a dozen books and films, by reading which you can gain a lot of knowledge in the field of politics. He has many awards, including several titles of “Best Business Trainer in Russia.” Most of his speeches are original and highly informative. Business psychology and public speaking are Radislav’s main specialization. Many similar lists of the best business trainers in Russia in 2018 are not complete without the presence of Gandapas, which speaks of his success and effectiveness as a trainer.
A young and promising business coach, who is already the winner of many economic awards, including “Best Manager” and “Best Commercial Director” of the year. He is the author of books, one of which became the best in the category “ Best business book of the year". Has a huge practical experience in the field of management, so its programs and courses are effective. Over the entire period of his activity, Maxim gathered more than 12 thousand people at his seminars, including from foreign countries.
Founder of the “Business Master” company, which indicates the high level of Konstantin’s management abilities. It has own enterprises on the territory of Russia and Ukraine, therefore all Bordunos’ programs are closely related to entrepreneurial activity. The main focus of the courses is leadership psychology and entrepreneurial psychology. Konstantin studied in Italy for about four years, so his foreign experience can be noted.
The main focus of Konstantin’s courses is building a sales system. He has good speaking skills and has over twenty years of sales experience behind him. Over the entire period of his activity, he has implemented more than 320 projects and... He is engaged in writing, and quite successfully (a book was recently published with a circulation of 200 thousand copies). He often participates in television programs as a sales expert.
Tarasov Vladimir
Quite a popular and experienced social technologist, writer and business coach. Throughout his career, he has written several bestsellers. He lived in Estonia for a long time, and is now the head of the Tallinn School of Managers. Recently, he has been publishing his lessons in electronic form, which he actively uses at seminars with his students.
Top business trainers in Russia cannot do without, who is considered the most famous specialist in the field of sales. A fairly “modern” specialist who actively uses the “real time” format in his speeches and trainings. That is, Vladimir demonstrates his sales skills right on the phone, surrounded by his clients. During his career, he conducted more than 200 seminars in more than ten countries. He has written a dozen books and articles on headhunting. Actively participates in television programs.
Tatiana Sorokina
The second representative of the fair sex on our list is Tatyana Sorokina. Has extensive experience in sales and sales promotion. Actively engaged in distribution activities. Has experience in management activities (for a long time she held leadership position in a consulting company). He also has several best-selling books on marketing.
For the most part, he is known to the general public for his speeches on business development and its strategy. The top business trainers in Russia in 2018 cannot do without Alexander, since Friedman, throughout his training activities, has published and conducted more than 40 seminar courses, the main topics of which are: strategic development business.
TOP promising business trainers in Russia for 2018
Most of the listed figures have been involved in training activities for most of their lives and have a lot of merit and authority in this area, however, we cannot fail to note the lesser-known, but quite promising teachers in business building and management skills. As a bonus to the article about the best business trainers in Russia, we will add 5 more promising and young masters of their craft.
Yana Maley
A young but very popular business coach from Siberia. Has two higher education and considerable experience in the field of banking and insurance. She is very familiar with the specifics of the work of banking institutions throughout the Russian Federation, which is her undeniable advantage in comparison with other business trainers.
Utenin Vladislav
An experienced negotiation expert, which is quite rare in Russia. Specializes in sales and... Conducts training on the development of management and leadership skills. In addition to Russia, he spoke at seminars in Europe and the CIS countries. He is considered one of the most promising business trainers in Russia. Not long ago he published his new book “Business of Delayed Action”, which received a good rating.
Igor Chekotin
Chekotin can easily be called an established and well-known business coach, but he was not included in our list. It should be noted that Igor has extensive experience in the managerial and entrepreneurial fields, which allows him to conduct seminars on sales training and improving leadership and management skills.
Popova Evgenia
For a long time, Evgenia was engaged in banking activities. Now it has its own program for building a project for remote communication with employees. In addition, he often participates in various competitions (for example, “school of young billionaires”) and television programs as an expert.
Mink Dmitry
Another promising sales trainer. At the moment, more than a thousand clients have used Dmitry’s services, which speaks of his considerable experience and talent. Author of the book “Expert Selling”.
Interesting Facts:
- Most of the famous business coaches in Russia currently live abroad;
- Maxim Potashev has 4 “Crystal Owl” cups in his collection of awards for victories in the game “What? Where? When?";
- Surprisingly, Yitzhak Pintosevich has a partial namesake who is also involved.
The best business trainers in Russia, whose ratings are provided above, will come across you more than once in various television programs and news feeds, because only at first glance it seems that there is nothing difficult in the story of successful sales and improving leadership skills. Many trainers have been studying abroad for years and have extensive experience in entrepreneurial activity. You should only listen to those business coaches whose results are obvious. Leading business trainers in Russia are becoming more and more in demand in foreign countries every year, which indicates their success.
The most famous business trainers in Russia, as a rule, live in other countries, but getting to the seminars of one of them will not be difficult. Most of the trainers listed in the top constantly “tour” with their trainings and seminars in many countries of the CIS and Europe.
Dear ladies and gentlemen, I present to your attention a three-month study of the Russian sales training market. The objective of this study was to identify domestic sales gurus, consultants and trainers who are most competent in sales and topics related to them - negotiations, persuasion, working with objections, sales management, building sales motivation systems, etc. Oddly enough, such a rating has not existed until now. The last to explore this topic were journalists from the salespro publication, which, as far as I know, several years ago “happily” died of lack of money (and, apparently, despair that the sales magazine was not selling).
Each of the people in this study is a unique individual, therefore, whoever you choose to conduct next training, your company will not go wrong in any case. Hire any of them and you will get the best out of what is available in the market. These people have an excellent knowledge of sales, have enormous experience and can help not only the sellers themselves, but also heads of sales departments, commercial directors and senior managers.
I know some of them in person, others in absentia, I’ve heard a lot about others or read their books. By the way, there are also people on this list with whom my experience of communication can be called more negative than inspiring. However, this fact did not in any way affect the rating and the position of the coach in it. All these people are quite well known in the Russian market and have made a name for themselves through sales training, and not just through training “about everything.” Whether I like them or not is another matter. There is no doubt about their vast experience and qualifications. I know little about some of them, but by studying their websites, reviews and videos, I can draw fairly accurate conclusions about their competencies and level of expertise in the subject area.
I think that professionals in this market will notice that many titled Russian coaches, who (quite deservedly) are accustomed to being in first place in any such ratings, were not included in the rating. The reason is obvious - these are the “TOP 20 sales trainers”. And only for them. I included here only those trainers and consultants who specialize exclusively in sales training and refuse other topics.
For example, you and I know such well-deserved, and even legendary, coaches as Mikhail Molokanov, Mark Kukushkin, Radislav Gandapas, Leonid Krol, Igor Mann and many others. Of course, in another case they could also be in this rating, since they clearly deserve the right to be among best trainers Russia. And they, of course, know how to teach sales. But you need to understand that although they can conduct training on any “sales topic,” for them, sales training, and the topic of sales itself, is no longer the main one. Almost all of them have long “outgrown” the level of simple coaching and become “gurus” in some area, “staking out” certain topics for themselves (marketing - Igor Mann, strategy - Radislav Gandapas, time management - Gleb Arkhangelsky, etc. ). And others greatly expanded the range of training to reach more clients and, thus, left “pure sales”. This automatically excluded them from this list.
On what basis are the coaches ranked? Honestly, it's subjective. I did not compare the cost of a training day for each of them, nor did I calculate the average number of paid training days per year or the turnover of their companies. I didn't even look at their price lists. This rating is purely subjective comparative assessment one man. I assessed the totality of my knowledge and information received through various channels. For example, I attended Radmilo Lukic’s trainings many times, but few with Sergei Azimov. This was one of the reasons I ranked the founder of SaleCraft a little higher. However, this does not mean that higher is better. I rate almost everyone on this list approximately equally, and to say (and understand) that one of them is better simply because he is higher would be extremely wrong. It is impossible to compare real professionals in their field “directly” - everyone has very different temperaments, approaches and methods of implementation. But what I can say 100 percent is that all the personalities in this rating are sales professionals of the highest category.
Diverging slightly from the topic, I would like to note that it is very difficult to be a “pure sales trainer” (sounds funny, right?) in Russia and the CIS countries. Before becoming general director In the company in which I now work, I conducted a lot of training on sales and I perfectly understand those who, after three to five years of wandering around the country and neighboring countries, go to another business. Teaching sales is an interesting, but extremely difficult and not the most profitable job. The average cost of a good sales trainer is now 20-30 thousand per training/day. A good trainer deserves to receive at least 60-100 thousand a day, but clients who are willing to pay decently for high quality, not so much. When choosing between a rate of 20 and 60, most companies still choose the former. This list is a warning and a tool for these managers. A good sales trainer should be expensive! Remember this and do not compare “incomparables”.
The dream of any trainer is to have at least 15 paid personal training sessions per month year-round, but in reality it is difficult to achieve. Sometimes, of course, there is more, but more often it is less. Having gained extensive practice, some trainers open their own companies, others expand their own specialization towards general management or personal effectiveness. At the same time, the companies they created have a new name and thus “erode” the coach’s personal brand, which has already gained momentum. In this case, he has to start all over again.
Therefore, many nominees (such as Dmitry Norka or Asya Barysheva) build a brand around their own name. Western examples (the same as Jeffrey Gitomer) clearly confirm the success of this approach. Wherever and however I work, my brand will work for me. However, it is obvious that a brand built around the name of the founder is short-lived. With his (unfortunately inevitable) departure, the founder, in most cases his company also disappears. If the brand is strong enough to serve itself without exploiting the name of an individual, it may turn out to be more durable and will also serve children or even grandchildren. However, it happens differently. For example, Arkady Mizernyuk, whose training I admire, is a very successful and wealthy businessman. He could have long ago relaxed on some island under the southern sun and received dividends from his successful youth, however, he still enjoys conducting training and believes that this is one of his two life missions. In my opinion, this approach is worthy of all respect.
I admit, calling this rating “Russian TOP-20”, I am slightly sinning against the truth. Since the list includes not only trainers who live in Russia, but also everyone who often comes here and can conduct training in any Russian city at any time. I considered this approach justified, since most often Russian (and any other) companies ordering training do not care where the trainer permanently resides. If we put aside his experience and specifics, it is usually important for customers that the trainer be:
a) Affordable (in terms of money and in terms of quickly appearing on the horizon)
b) Russian-speaking (or Russian-speaking, which, in general, is the same thing)
c) Hassle-free in terms of execution of contracts, cash and non-cash payments, flights, accommodation and preparation of all necessary accounting documents that are required by the intricate Russian legislation.
All participants in this rating, therefore, were classified by me as “Russian coaches”. So, for example, it would be stupid to exclude from the list the highly respected and charismatic Mr. Derevitsky, who, although he lives in Kyiv, has conducted a huge number of trainings in Russia. Alexander has found 1000 ways to combat objections, and is undoubtedly a guru in this rather narrow and, at the same time, such a huge topic. That’s why people are still chasing his books all over the CIS. And Ekke is one of the most famous trainers in Estonia, but is also absolutely accessible throughout the entire territory of the former Soviet Union and speaks excellent Russian.
Another logical question you may ask: “Why are there not 20 people on the list, but 18?” Because:
a) I didn't want to add people to the list just because I absolutely have to list 20 people. (If this is important to you, add Pavel Bukov from RQ Lab to the list - he specializes not only in sales, but knows this topic brilliantly - and, for example, Vadim Dozortsev, whose team improves efficiency precisely through professional audit and modernization of the sales system, who how can he not see sales as a whole?);
b) There are several other excellent coaches who could potentially be in this ranking, but I don't have enough data to check yet. Maybe I'll add them later. Stay tuned for comments and updates. ;)
It is quite possible that I missed someone and there is a well-known and respected sales trainer on the market who has conducted thousands of trainings and gained well-deserved fame, but for some reason was not included in my list. In this case, I ask you to indicate in the comments those who deserve to be included in the pantheon of Russian sales glory. These comments will also be useful to those readers who, for whatever reason, want to choose someone else to conduct training. So, 3 places in the ranking are still vacant. Hurry up, as they say. ;) But, I repeat, only those trainers and consultants who have connected their business career with sales, and only with them, can be included in this rating.
Why do two people occupy one place at once? Trainers Maxim Gorbachev and Dmitry Tkachenko use the power of dual charisma and conduct trainings (and often give interviews) together. That’s why I didn’t split them in half (what if they wouldn’t be able to conduct training as effectively without each other?). And, unfortunately, only one woman was included in the list - Asya Barysheva - whose book “How to Sell an Elephant” was probably read by all professional sellers. Among the candidates was also Tatyana Sokolova, who recently released an interesting “Upgrade of sales”, but for certain reasons, she was not included in this rating.
I guess that's all I wanted to say as a comment. Of course, I didn’t want to offend, offend or upset anyone. If I forgot someone, I’ll be happy to include them. I would be glad if this rating is useful to you personally and your organizations. As always, I look forward to your corrections, additions, criticism and comments.
Sincerely,
Mikhail Lyufanov
Having started working as an ordinary sales agent, at the age of 30, Brian Tracy had already become the head of a large company, having made a dizzying career in management, marketing, real estate and investments. Today he is on the list the best consultants world, performs in different countries, continues to publish books and educational programs. His trainings are characterized by humor, an abundance of practical ideas and fascinating stories. Brian Tracy does not stop there and continues to explore issues of economics, psychology, business and philosophy.
Business coach and award winner began his career in 1992. A year later, Vladimir Gerasichev created his own methodology based on coaching. Now his program for achieving goals “Context” is incredibly popular among entrepreneurs, actors, bloggers, journalists, startupers and restaurateurs. In the corporate format it is called “Business Context”. Vladimir is the owner of one of the leading international companies in the business education market Business Relations (“Business Relations”) and the winner of prestigious competitions, for example, in 2015 he became “Entrepreneur of the Year in the b2b segment.” The businessman is also involved in creating films (“Context” and “Life”), hosts television shows on RBC and the Dozhd channel, and writes books (“Dream Team”). More than 250,000 people and 300 companies have completed its programs in open and corporate formats. The core of Vladimir Gerasichev’s author’s approach is the study of issues of human happiness and effectiveness.
Radislav Gandapas considers a full life to be the main business project of any person. Over 20 years of practice, he has conducted more than a thousand trainings. Having started as a public speaking specialist, the coach gradually expanded the range of topics. Now he talks about algorithms for success, emotional intelligence, self-management, charisma and leader ideology. Radislav Gandapas was several times recognized as the best in the profession among Russian specialists based on the results of the year. The success of the business coach is also evidenced by the number of tickets sold for his performances - more than one hundred thousand. In addition to trainings, he publishes thematic books and films.
For those who want to increase sales and improve their knowledge in marketing matters, the research of Neil Rackham is suitable. Among his clients are organizations from the "100" list largest companies USA", and he himself can boast of the post of CEO immediately in three international companies The business coach’s works have been translated into 50 languages and have gained great popularity among professionals. He is distinguished by active interaction with listeners and a wonderful sense of humor. Meeting guests receive a real challenge and incentive to achieve new heights in sales.
I started doing marketing when it was not yet mainstream. In the profession since 1993, and over the past time he has become the first expert in his field. Igor Mann asks to call himself a marketer, drawing attention to the fact that he is a practitioner, and marketers are theorists. Developed a dozen corporate programs and open trainings, author of popular books and weeklies. Listeners note that the trainings are conducted in accessible language and with maximum benefit. If for some reason you have not yet heard about this business coach, you can get to know him better on the blog on his personal website, and at the same time get inspired.
At the age of ten, he made his first successes in sales (selling rubber sponges), and at 21 he became the youngest employee who, in his first year of work, brought the company more than a million dollars by selling life insurance services. Today he is called Mr. Body Language - in this matter he has succeeded better than others and knows how to make charisma work for you. Actually, the coach uses this to the fullest in his trainings, which are distinguished by exciting and dynamic presentations. Allan Pease's track record also includes several dozen books, translated into fifty languages and sold with a total circulation of almost 30 million copies.
If you have the opinion that being a coach is the lot of men exclusively, then Inna Alekseeva is a clear refutation of this. Practitioner trainer and owner of a well-known communications agency, has been working in the field of PR since 1999. During this time, she managed to become the best leader according to Profile magazine and enter the top ten influential women Russian business. At his trainings, he reveals the secrets of successful PR and trains top officials to work with the media.
A business coach values his time and strives to teach this to everyone. In Russia, Gleb Arkhangelsky is considered the main expert on time management. This topic is the work of his whole life. During his career, the coach went from assistant to the chairman of the board of a bank to the creator and general director of his own company, Time Organization. One guide, of course, is not enough, and in between his main work and conducting trainings, he writes bestsellers, in which everyone can glean information on how to manage to do the main thing. There is a lot of useful information on his website and blog. Entries are updated several times a month.
Entrepreneur with enviable experience successful work knows exactly what mistakes are often made in doing business, how to begin to dominate the market and recruit effective staff. He devotes his trainings and books to these and many other topics. By the way, the publications quickly become bestsellers and sell in circulations of several hundred thousand copies. In addition, articles by Konstantin Baksht can often be found in professional periodicals and on popular business portals.
If we consider entrepreneurship as a profession, then in the number of required skills it prevails over most others. While a highly specialized specialist studies one subject, but in depth, a businessman works, so to speak, “in breadth,” trying to learn as much as possible about everything. In this sense, a beginning entrepreneur must combine in one person a marketer, a technician, a manager, and, if necessary, an electrician and a plumber. Having become a “free bird”, working for yourself, you are not freed from the routine of an employee - you have even more of it. But, really, now you are accountable to yourself and the income goes directly into your pocket and, as expected, in a much larger amount.
Since this very income, or rather, its increase, is the main task for the entrepreneur, an end in itself, for the sake of which he, in fact, went to all troubles independent business, then he is faced with the main and difficult question: “How to do this?” A beginner in this case will inevitably encounter some difficulties. Yes, even experienced entrepreneurs sometimes stroke the back of their heads in confusion, unable to understand why suddenly “I started losing money.” In this case, it is better to turn to people who have turned helping entrepreneurs into their profession. Business trainers whose theoretical knowledge is consistently supported by experience own business, are able to give helpful advice, think through an algorithm of actions or evaluate the prospects of a particular solution. They are not just loud experts with motivating slogans. Looking at the situation from the outside and passing it through the prism of his experience, the coach can provide an objective assessment of your activity, which is especially important in the absence business partner or mentor. And if you lack certain knowledge to realize your entrepreneurial plans, then a business coach from the relevant field will help fill this gap and master the necessary skills. To do this, you just need to choose yours. Therefore, we decided to compile a list of some of the most sought-after business coaches in Russia, so that you can become familiar with their activities, and maybe take advantage of their help.
1. Radislav Gandapas
Those who are interested in business training in Russia are probably familiar with the name of this man. This is not surprising, because he is one of the most famous and sought-after business trainers in the country with extensive professional experience and a wide geography of speaking engagements. Therefore, even if you are not involved in business, but live in big city, then you may have met this person more than once on local posters or advertising banners. But whether to follow their call to go to his training or not depends on your goals. Radislav Gandapas is a specialist in the field of leadership and public speaking, and therefore his seminars are especially useful for those who want to hone management skills, master the power of persuasion and make their business communication as productive as possible.
2. Maxim Batyrev
Having gone through a busy career path from an ordinary employee to a top manager in a large domestic company, has accumulated a wealth of practical experience, which he laid as the basis for his consulting activities. The knowledge that Batyrev shares at his own master classes is supported by real examples from personal practice. Therefore, they will be useful primarily for business managers, business owners and recruiting specialists, since they cover such expert areas as management, increasing sales and motivating employees.
3. Mikhail Bakunin
A marketing expert helps freelancers, professionals in various fields and service companies build the most effective sales system. His main specialization is the marketing of professional services, which are now experiencing a kind of renaissance, responding on the Internet in the form of numerous advertisements. It’s not so easy now for a programmer, designer, tutor, advertising or psychology specialist to stand out. It’s even more difficult to sell yourself. This is what the trainings and courses of Mikhail Bakunin are focused on, who, based on his practical experience (he is the founder of several companies), trains independent professionals in competent marketing and effective promotion of their services.
4. Evgeniy Kolotilov
Sales techniques, despite their apparent formlessness, are very important when implementing almost any business process. It is especially important in the B2B sector. The volumes of one-time sales here are, as a rule, quite large, and customers, as direct participants in the industry, place high demands on the purchased goods. Therefore, it is not always possible to exploit emotional pressure on the buyer. A large customer is a professional, so it is much more difficult to convince him than an ordinary consumer. Difficult, but not impossible. It is precisely these sales techniques that he teaches, whose work experience is measured not only by the number of years (and their number, by the way, is approaching 30), but also by the list of published books, and has long secured his status as an authoritative expert. At the same time, Mann himself puts a sign of inequality between the concepts of “marketer” and “marketer,” making it clear that there is a difference between theoretical knowledge and practical knowledge. But this does not mean that some exclude others. It’s just that truly competent management is possible when they are used together. Therefore, Igor Mann positions himself as a universal marketer, working at the intersection of theory and practice, which allowed him to develop a balanced methodology for business development, which he willingly shares at numerous trainings and corporate programs. In his master classes, books and video courses, Igor Mann laid an extensive base marketing management for a variety of business tasks: increasing sales, working with feedback, negotiations, working with B2B, optimizing work schedules and others. Therefore, his work will be useful not only for novice entrepreneurs, but also for experienced players.
Dear ladies and gentlemen, I present to your attention a three-month study of the Russian sales training market. The objective of this study was to identify domestic sales gurus, consultants and trainers who are most competent in sales and topics related to them - negotiations, persuasion, working with objections, sales management, building sales motivation systems, etc. Oddly enough, such a rating has not existed until now. The last to explore this topic were journalists from the salespro publication, which, as far as I know, several years ago “happily” died of lack of money (and, apparently, despair that the sales magazine was not selling).
Each of the people in this study is a unique individual, so no matter who you choose for your next training, your company will not go wrong. Hire any of them and you will get the best out of what is available in the market. These people have an excellent knowledge of sales, have enormous experience and can help not only the sellers themselves, but also heads of sales departments, commercial directors and senior managers.
I know some of them in person, others in absentia, I’ve heard a lot about others or read their books. By the way, there are also people on this list with whom my experience of communication can be called more negative than inspiring. However, this fact did not in any way affect the rating and the position of the coach in it. All these people are quite well known in the Russian market and have made a name for themselves through sales training, and not just through training “about everything.” Whether I like them or not is another matter. There is no doubt about their vast experience and qualifications. I know little about some of them, but by studying their websites, reviews and videos, I can draw fairly accurate conclusions about their competencies and level of expertise in the subject area.
I think that professionals in this market will notice that many titled Russian coaches, who (quite deservedly) are accustomed to being in first place in any such ratings, were not included in the rating. The reason is obvious - these are the “TOP 20 sales trainers”. And only for them. I included here only those trainers and consultants who specialize exclusively in sales training and refuse other topics.
For example, you and I know such well-deserved, and even legendary, coaches as Mikhail Molokanov, Mark Kukushkin, Radislav Gandapas, Leonid Krol, Igor Mann and many others. Of course, in another case they could also be in this ranking, since they clearly deserve the right to be among the best coaches in Russia. And they, of course, know how to teach sales. But you need to understand that although they can conduct training on any “sales topic,” for them, sales training, and the topic of sales itself, is no longer the main one. Almost all of them have long “outgrown” the level of simple coaching and become “gurus” in some area, “staking out” certain topics for themselves (marketing - Igor Mann, strategy - Radislav Gandapas, time management - Gleb Arkhangelsky, etc. ). And others greatly expanded the range of training to reach more clients and, thus, left “pure sales”. This automatically excluded them from this list.
On what basis are the coaches ranked? Honestly, it's subjective. I did not compare the cost of a training day for each of them, nor did I calculate the average number of paid training days per year or the turnover of their companies. I didn't even look at their price lists. This rating is a purely subjective comparative assessment of one person. I assessed the totality of my knowledge and information received through various channels. For example, I attended Radmilo Lukic’s trainings many times, but few with Sergei Azimov. This was one of the reasons I ranked the founder of SaleCraft a little higher. However, this does not mean that higher is better. I rate almost everyone on this list approximately equally, and to say (and understand) that one of them is better simply because he is higher would be extremely wrong. It is impossible to compare real professionals in their field “directly” - everyone has very different temperaments, approaches and methods of implementation. But what I can say 100 percent is that all the personalities in this rating are sales professionals of the highest category.
Diverging slightly from the topic, I would like to note that it is very difficult to be a “pure sales trainer” (sounds funny, right?) in Russia and the CIS countries. Before becoming the general director of the company in which I now work, I conducted a lot of training on sales and perfectly understand those who, after three to five years of wandering around the country and neighboring countries, go to another business. Teaching sales is an interesting, but extremely difficult and not the most profitable job. The average cost of a good sales trainer is now 20-30 thousand per training/day. A good trainer deserves to earn at least 60-100 thousand a day, but there are not so many clients who are willing to pay decently for high quality. When choosing between a rate of 20 and 60, most companies still choose the former. This list is a warning and a tool for these managers. A good sales trainer should be expensive! Remember this and do not compare “incomparables”.
The dream of any trainer is to have at least 15 paid personal trainings per month year-round, but in reality it is difficult to achieve. Sometimes, of course, there is more, but more often it is less. Having gained extensive practice, some trainers open their own companies, others expand their own specialization towards general management or personal effectiveness. At the same time, the companies they created have a new name and thus “erode” the coach’s personal brand, which has already gained momentum. In this case, he has to start all over again.
Therefore, many nominees (such as Dmitry Norka or Asya Barysheva) build a brand around their own name. Western examples (the same as Jeffrey Gitomer) clearly confirm the success of this approach. Wherever and however I work, my brand will work for me. However, it is obvious that a brand built around the name of the founder is short-lived. With his (unfortunately inevitable) departure, the founder, in most cases his company also disappears. If the brand is strong enough to serve itself without exploiting the name of an individual, it may turn out to be more durable and will also serve children or even grandchildren. However, it happens differently. For example, Arkady Mizernyuk, whose training I admire, is a very successful and wealthy businessman. He could have long ago relaxed on some island under the southern sun and received dividends from his successful youth, however, he still enjoys conducting training and believes that this is one of his two life missions. In my opinion, this approach is worthy of all respect.
I admit, calling this rating “Russian TOP-20”, I am slightly sinning against the truth. Since the list includes not only trainers who live in Russia, but also everyone who often comes here and can conduct training in any Russian city at any time. I considered this approach justified, since most often Russian (and any other) companies ordering training do not care where the trainer permanently resides. If we put aside his experience and specifics, it is usually important for customers that the trainer be:
- Available(in terms of money and in terms of quickly appearing on the horizon)
- Russian speaking(or Russian speakers, which is basically the same thing)
- Hassle-free in the sense of execution of contracts, cash and non-cash payments, flights, accommodation and preparation of all necessary accounting documents that are required by the intricate Russian legislation.
All participants in this rating, therefore, were classified by me as “Russian coaches”. So, for example, it would be stupid to exclude from the list the highly respected and charismatic Mr. Derevitsky, who, although he lives in Kyiv, has conducted a huge number of trainings in Russia. Alexander has found 1000 ways to combat objections, and is undoubtedly a guru in this rather narrow and, at the same time, such a huge topic. That’s why people are still chasing his books all over the CIS. And Ekke is one of the most famous coaches in Estonia, but is also absolutely accessible throughout the entire territory of the former Soviet Union and speaks excellent Russian.
Another logical question you may ask: “Why are there not 20 people on the list, but 18?”
Because:
- I didn't want to add people to the list just because I have to list 20 people. (If this is important to you, add Pavel Bukov from RQ Lab to the list - he specializes not only in sales, but knows this topic brilliantly - and, for example, Vadim Dozortsev, whose team improves efficiency precisely through professional audit and modernization of the sales system, who how can he not see sales as a whole?).
- There are a few other great trainers who could potentially be a good fit, but I don't have enough data to check yet, I'll add them later.
Perhaps I missed someone (in this case, I ask you to indicate in the comments those who are worthy of getting into the pantheon of Russian sales glory), but for now 3 places in the ranking are still vacant. Hurry up, as they say. ;) But, I repeat, only those who have connected their business career with sales, and only with them, can get into the rating.
As you can see, there is a nomination in which two people are competing at once. Trainers Maxim Gorbachev and Dmitry Tkachenko use the power of dual charisma and conduct training together. That’s why I didn’t split them in half (what if they wouldn’t be able to conduct training as effectively without each other?). Unfortunately, only one woman was included in the list: Asya Barysheva, whose book “How to Sell an Elephant” was read by all professional salespeople. Among the nominees was also Tatyana Sokolova, who recently wrote “Upgrade Sales,” but for certain reasons, she was not included in our rating.
I guess that's all I wanted to say as a comment. Of course, I didn’t want to offend, offend or upset anyone. If I forgot someone, I’ll be happy to include them. I would be glad if this rating is useful to you personally and your organizations. As always, I look forward to your corrections, additions, criticism and comments.
Sincerely,
Mikhail Lyufanov
So, I present to you a list of the best Russian business trainers in the field of sales
1. Dmitry Norca, www.norca.ru
2. Radmilo Lukic www.salecraft.ru
3. Konstantin Baksht www.fif.ru
4. Alexander Derevitsky www.dere.kiev.ua
5. Arkady Mizernyuk www.5045599.ru
6. Boris Zhalilo www.solutions2b.com
7. Sergey Azimov www.nerabota.ru
8. Sergey Zharikov www.8line.com.ua
9. Nikolay Rysev www.recont.ru
10. Sergey Rebrik www.rebrik.ru
11. Asya Barysheva www.abarysheva.ru
12. Maxim Gorbachev and Dmitry Tkachenko www.gorstka.ru
13. Alexey Urvantsev Podemprodazh.rf
14. Evgeny Kolotilov www.kolotiloff.ru
15. Dmitry Semin www.semingroup.ru
16. Alexey Zozon
Loading...