How to start a business

All newbie entrepreneurs have to figure out on their own how to choose a niche, find their client, and promote their product. In this article we tell you how not to repeat it typical mistakes novice businessmen, prepare to enter the market and lay the right foundation for their business.

Mistakes when starting a business

Business starts with an idea. Next comes choosing a niche, reaching your audience and developing a “map” of products. Below we will analyze all the stages in more detail, but first we will dwell on the common mistakes that are made aspiring entrepreneurs, opening a business.

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At the beginning of your journey, it is logical to look back at the best, but blindly tracing a business idea is not the answer. By targeting niche leaders, think about how your product will stand out in the market and become a pioneer in the industry.

The buyer's interests do not come first

The client is not interested in the brand, but in what it can provide. Make sure your business is positioned in the right direction, the value of your offer is clear to the client, and the brand speaks about more than just itself.

How to find an idea

The desire to start your own business does not always give birth to a business idea. If you want to become an entrepreneur but have no idea what to sell, answer these questions: What do you enjoy doing? What do you want to learn, and what do you already know? What can you do for a client today? And finally, does the client need it?

Running a business is pointless if your product does not meet the customer's needs - entrepreneurship begins with solving a customer problem. Before entering the market, check whether your offer will be in demand: try to sell the product to your first customers. Analyze which products and services are popular among competitors and why, and compare with yours.

If you already have a business idea, still ask yourself these same questions and make sure that none of them are a dead end.

How to choose a niche and key segment

1

Count the number of potential clients

At the very beginning, it is important to focus not on the entire niche, but on a specific segment. Who exactly will benefit from your services and how often will they use them? For example, if you open a makeup studio, your clients could be professional artists, models, or ordinary people- decide who you will place your main bet on. Search in the public domain and use statistical data to make your forecast more accurate.

2

Assess the solvency of your audience

The market can be huge, but the profit from it can be modest. When forming a business plan, take into account not only the potential coverage, but also the solvency of buyers, because the cost of the product depends on it.

3

Find out how many competitors you have

Analyze how many offers there are on the market and how they are presented - can you stand out? If there are many competitors, focus on a narrower niche.

4

Determine your advantages over competitors

Put yourself in the customer's shoes and think about why your brand is better than others. Lower cost of goods should not be the only advantage - do not forget about the consumer value of the product.

How to reach your target audience

Use appropriate marketing channels to make consumers aware of your product. Find answers to these questions: what sites do potential clients visit, how and where do they go after work, what bloggers and brands do they follow, what videos do they watch?

Yandex Wordstat and Google AdWords will be useful tools: the services provide monthly statistics of search queries for keywords. For example, this is what the Yandex assistant page looks like if you enter the word “yarn” into the search field.

By analyzing information about the target audience, you can competently build your promotion and gain access to clients.

How to think over a product “map”

Start with a list of problems that customers come to your market with and come up with services and products that can solve them. Brainstorm and write down everything that comes to mind. From the resulting list, select 3-4 of the most successful products - a “map” of goods, the cost of which will be gradated: from free or very cheap to the most expensive. The utility of a product or service should increase in proportion to its price. It is logical if the highest cost for the client will guarantee an individual approach or uniqueness of the offer.

Keys to Success

Remember that mistakes are useful

Draw conclusions from your own and others’ negative experiences and do not give up after suffering a series of defeats. Problems and crises are normal; they are the ones that push us to find new solutions.

Plan

Owning your own business requires no less discipline than being hired. Moving forward is impossible without goals and specifics - set goals for the day, month, year, etc.

Take action

Give up perfectionism: it is better to release an imperfect product to the market and quickly improve it in the process, than to give a head start to competitors and sacrifice the opportunity to earn money.

Analyze

At each stage, analyze the work done. If you understand that the next step does not bring you closer to the goal, change the plan.

Algorithms for success in small business

Entrepreneurship and small business courses in Moscow step by step examine the entire structure of creating, running and competent development of any enterprise from the point of view of current legislation in the field of lending, taxation, reporting and profit-making. After completing small business courses, you will be able to wisely use your financial and intellectual resources, without wasting them, but increasing them. Any enterprise is a life support resource not only for the owner of the enterprise, but also for employees, which speaks to the social usefulness of the idea of ​​​​creation and development entrepreneurial activity. Therefore, taking courses in running a small business is also a responsible decision, especially if you are a novice manager of your new enterprise. The classes examine practical ideas and situations that most often arise in the functioning of most enterprises, and this is invaluable experience and good practice. An experienced entrepreneur is half the success of any economic endeavor.

Course Description

Are you thinking about starting your own business?

Have you decided to become a businessman and don’t know how to start?

Are you already running a business but have encountered a number of difficulties?

Then this course is for you!

During the training you:

• you will develop ideas about creating small businesses, enrich the methods and ways of implementing your own ideas (I want to open a restaurant! Or maybe a hairdresser? No, better a car wash... Or a store?) We will help you figure it out!
• analyze the latest changes in legislation affecting the opening, running and closing of small businesses
• analyze in detail the methods of attracting consumers
• pay attention to interaction with tax office, pension fund, compulsory health insurance fund, social insurance fund, etc.
• consider financial and accounting aspects activity of the enterprise
• write and defend a business plan

Purpose of the course“Organizing and running a small business”:

Updating knowledge and acquiring practical skills in organizing small businesses

Course objectives:

• Develop skills in organizing your own business based on business planning and effective management resources
• Build (update) knowledge of the legal aspects of a small enterprise’s activities
• Build (update) knowledge of the financial aspects of a small enterprise’s activities
• Build (update) knowledge of the specifics of staffing a small enterprise
• Generate (update) knowledge of features marketing activities small enterprise
• Apply the acquired knowledge and skills when compiling business plan enterprises

As a result of training a holistic understanding of the ways and methods of developing your own business is formed based on a business plan.

A lot does not mean effective, a little does not mean unprofitable

Small business courses teach not only the correct and competent steps to organize and promote your enterprise, but, more importantly, to predict and predict the growth or decline of certain economic and commodity disciplines, which together helps you stay at the pace of development of your business that is indicated for constant growth and development. Small business education is a step that is guaranteed to show your determination to succeed!

Do you want to take the first confident step towards the successful development of your business? We are waiting for you at our courses for aspiring entrepreneurs!

Sign up for Organizing and running a small business in Moscow right now!

Course curriculum

Topic 1. Basics of organizing your own business. Individual entrepreneurship.

Choosing the form of ownership: IP, LLC. Advantages and disadvantages

The concept of microenterprise, small enterprise

The procedure for opening an individual entrepreneur. Step-by-step instruction. Practical recommendations

Individual entrepreneur registration documents

Patent tax system

Trade fee

Liquidation of individual entrepreneurs

Topic 2. Limited liability company

Procedure for opening an LLC Step-by-step instructions. Practical recommendations

Constituent documents of a legal entity

Franchising.

Commercial concession agreement

Cash register equipment. Registration and operation procedure.

Liquidation of a legal entity

Amount of study time - 4 academic hours

Topic 3. Taxation of small businesses

Concept of taxes and fees

generally established, traditional taxation system;

simplified taxation system;

single tax on imputed income for individual species activities

calculation and methods of paying taxes

calculation and methods of payment of contributions

procedure for working with the Federal Tax Service, Pension Fund, Social Insurance Fund, Compulsory Medical Insurance Fund

Solving practical problems

Amount of study time - 4 academic hours

Topic 4. Reporting of small enterprises

Reporting of individual entrepreneurs without employees

Reporting of individual entrepreneurs with employees

LLC reporting

Balance sheet

Gains and losses report

Accounting for enterprise property

Concept of depreciation and wear

Solving test assignments and tests

Amount of study time - 4 academic hours

Topic 5. Business planning

A business plan as a tool for the production and commercial activities of a small enterprise.

UNIDO standard

Structure and content of a small enterprise business plan.

Amount of study time - 4 academic hours

Topic 6. Marketing plan

Concept and meaning of marketing

Analysis of factors influencing the formation and development of a business (factors from the immediate and distant environment)

PESN, SWOT analyses, Porter's 5 forces analysis

Competitive advantage

Pricing

Distribution

Promotion of goods and services to the market

Developing a strategy to attract consumers

Amount of study time - 4 academic hours

Topic 7. Production plan

The concept of fixed and variable costs

Production support

Location of the enterprise

Costs of raw materials, components, consumables

Budgeting

Calculation of variable and fixed costs

Amount of study time - 4 academic hours

Topic 8. Staffing

Requirement for personnel. Regulatory framework staffing

Employment contract. Civil contract

Wage. Fixed and variable parts of wages

Employee cost for the enterprise

Work and rest schedule

Amount of study time - 4 academic hours

Topic 9. Organizational and financial plans

Organizational structure

Project implementation schedule

Legal support

Preparatory period costs

Current period costs

Calculation of income.

Forecasting market conditions and developing a sales budget for a small enterprise.

Planning of income from sales.

Amount of study time - 4 academic hours

Topic 10. Legal aspects of activity

Concept and terms of the contract.

Conclusion of an agreement.

Amendment and termination of the contract.

Contract of sale.

Contract for the supply of goods.

Lease contract.

Work agreement.

Bank account agreement.

Amount of study time - 4 academic hours

Topic 11. Measures to protect personality and property in the field of small business

Measures to protect personality and property in the field of small business.

Mediation of the executive authorities of Moscow in concluding a settlement agreement between small businesses - debtors and their creditors, as well as a guarantee subject to a deferment in debt payment.

List of executive authorities of the city of Moscow and organizations subordinate to them for conducting state control (supervision).

Rights of legal entities and individual entrepreneurs when carrying out control measures.

The competence of the Department for Support and Development of Small Business in Moscow.

Consideration of practical situations. Test solution.

Amount of study time - 4 academic hours

Business plan protection

Amount of study time - 4 academic hours

The phrase “Start a business from scratch” does not inspire much confidence. For some reason, it seems that behind it are hidden offers such as playing on the stock exchange or participating in network marketing. How to open your own business from scratch, having no free money, no goods, no resources? Is it possible?

It’s possible, you just need to take a fresh look at the resources you have. Where to start your business from scratch? From an assessment of available opportunities - education, skills, work experience, connections and acquaintances, the time you are willing to spend. And also add a computer, phone, car. Already a lot. But what about money, that same starting capital? The fact is that start-up capital alone does not ensure business success. If the measure of entrepreneurial success was only the money invested, then achieving it would be much easier. This means that you need something else besides money.

What business to start

Business is built on meeting the needs of customers and clients, and the profit goes to those who can offer the best combination of price-quality and good service. This means that in order to open a business from scratch, you need to understand for yourself what value you can offer to the consumer. Moreover, by working as a hired worker, you provide this value; only the employer stands between you and the consumer. This is a businessman who has chosen a sought-after niche, hired the right employees and organized a sales or service cycle. But, perhaps, he was faced with the same question: “How to start a business from scratch without money?”, only he has already answered it, and you have not yet.

When thinking about how to open your own business from scratch, decide for yourself which direction is closer to you: services, trade or production? There are hundreds and thousands of ideas in each of these areas. No matter how trivial it may sound, everyone will have their own recipe for commercial success. There is not a single one that is 100% guaranteed and will work with a bang without exception. And vice versa - there are ideas that are assessed by many as failures, but have more than one example of successful implementation.

If you want to start a small business from scratch, then answer these questions:

• What and where did you study, what skills are you well developed or have you been dreaming of learning this for a long time?
• What activities do you enjoy? If in your full-time job you have to do something that doesn’t bring you pleasure, then there’s no need to build a business on it.
• What needs do you, as a consumer, have? Perhaps you know how to provide this service in the best possible way?
• Is there a formed demand in your chosen niche in your locality?
• Can a selected product or service be sold several times to the same consumer or is it a one-time sale?
• What will it take to make a profit from one transaction - what time and effort?
• Will you be able to start your own business while continuing to work for hire?
• Do you know people who are ready to start with you without demanding payment for their work at the initial stage?

Provision of services

It is generally accepted that services require the least cost, but this is not always the case. Indeed, if the service requires from the performer only a certain education, qualifications, and skills, then such activity is a good answer to the question: “How to create a business from scratch.” And there are services for which skills and knowledge alone will not be enough; you will also need equipment, consumables, and premises. The scale of service organization also matters. For example, to do your own nails or hairstyles, it is enough to purchase professional tools and a small supply of cosmetics. You can serve your first clients at home. If you dream of opening your own business, then you already need serious investments, from one million rubles.

Here is a list of services that you can start providing without investment or using personal property.

• IN business sphere- legal, accounting, consulting;
• IT services - website creation, computer setup and repair, programming;
• Handicrafts - tailoring and knitting to order;
• Information and educational - writing texts, translations, tutoring, organizing courses and trainings;
• Repair - household appliances, housing, shoes, clothing, furniture assembly;
• Housekeeping: cleaning, cooking, caring for children and the elderly;
• Drawing paintings and portraits to order;
• Advertising - settings contextual advertising, creation of selling texts, development of business cards and booklets;
• Leisure - organization and management of holidays and events;
• Express delivery;
• Design and decoration of premises and open space;
• Mediation in the sale and rental of housing;
• Cooking - making cakes and ready meals.

Of course, providing services, if you do it personally, cannot be called a full-fledged business, but it is a good experience in receiving money directly from the client, and not through the employer.

Trade

How to start a business from scratch without money in trading? What to sell if you don’t have the money to purchase goods and open a store? The first step in such a situation is quality mediation. Find buyers and sellers, connect with each other and receive rewards.

How to find out what buyers are looking for? Query analysis can be done using the Wordstat.yandex.ru tool. Select queries with the word “buy wholesale”, select 30-50 products that are being searched for, and search for manufacturers on the Internet. Study the product price list, make a commercial offer, post it on bulletin boards or send it to wholesale buyers if you have found their contacts. Are you interested in a buyer? Then contact the manufacturer and inform them that you can sell a batch of goods under a certain percentage. Of course, you can answer that manufacturers have their own sales departments and there is no point in even trying to offer their services as an agent. But thinking this way is the same as not deciding to go out to sea for a catch on a rubber boat, because there are already a lot of large fishing trawlers there.

Possibilities sales departments Manufacturers are limited by the number of managers, in addition, you can be more convincing in negotiations with the buyer. Try again and again. Imagine that this is your own product, and you need to get your investment back as quickly as possible.

Another option is to take the goods for sale and offer them for sale at an existing retail outlet on commission terms. Yes, it is not so easy to find such options, but they also exist. Think about what connections and acquaintances with manufacturers you could attract? They wouldn’t give the product to a stranger to sell, but they will give it to you because you are a matchmaker, brother, godfather, or just a good friend.

The third model of trading without money is dropshipping. Here you bring together a manufacturer or large supplier not with a wholesale buyer, but with the end consumer. The disadvantage of this model is that the buyer is required to pay in advance, but there are sellers who agree to cash on delivery terms.

In the book “Wholesale Trade” we have collected sites with current offers from manufacturers and suppliers and other important information. You can access the book at .

Production

How to start your own business with minimal investment, if your choice is production? This is unlikely to happen completely from scratch, because... production already requires raw materials, tools, equipment. First of all, these are ideas for home production:

• souvenirs, accessories, jewelry;
• soap and bath balls;
• agricultural tools,
• Stuffed Toys;
• wooden and wicker products;
• household and decorative items;
• Knitten things;
• bags and other leather goods;
• screens and curtains to order;
• handmade cards and boxes;
• advertising structures;
• bouquets of sweets and toys;
• photo printing on clothes;
• growing mushrooms, flowers, vegetables, fruits, berries.

If you have no idea how to build your business from scratch, because in the chosen niche you cannot do without premises and equipment, then explore the possibility of getting what you need with the condition of payment for the products produced.

Do you have a working idea for producing a sought-after product or even a patent for an invention? Contact business angels or venture investors. Make a commercial proposal with calculations of costs and payback and post it on message boards and specialized forums. If the idea is really worthwhile, and only money is required to implement it, then you will definitely find it.

Let's summarize: where to start your business from scratch if there are no free funds for it yet, but you are ready to invest time, effort, use personal property and acquaintances?

1. Decide which area interests you most and choose a few suitable ideas.
2. Become a member of thematic groups on social networks; they contain many examples of failures and inspiring stories. When someone has already taken the road you have chosen, it is easier to see from the outside the mistakes in the implementation of the idea and its hidden potential.
3. Advertise services and products on free channels, such as local newspapers and notice boards. Call the advertisements of clients or buyers yourself.
4. Without financial reserve, at least, you shouldn’t leave work for at least six months, so choose an activity that will require you to spend no more than 20 hours a week. You won't last long in 24/7 mode, plus the quality of your work duties will suffer.
5. Involve family members, friends, acquaintances, and like-minded people in your business with the condition of payment for their work if successful.
6. Don’t stay long in the position of a single freelancer, invest the money you receive in development, hire employees, enter into partnerships.

An interesting business idea from scratch - a coffee shop on wheels, you will need a mini-bus, a coffee machine, additives, syrups, coffee, milk, disposable tableware, as well as a seller for selling goods. The amount of investment to open this business is $11,800, the net profit per month can reach $1,500.

For active sales, right choice places will bring you the greatest possible profit. The mobility of this business will definitely play into your hands.

In the morning and at lunchtime you can concentrate your attention on office workers and sell goods near large business centers. In the evening, and during the summer at night, crowded parks and lively squares of the city center are good for sales.

In addition to the option of independently developing an enterprise concept and business plan, you can purchase a franchise, which will cost around $5,000-7,000. In this case, you will receive everything you need: from a vehicle to coffee-making technology and uniforms for sellers.

2. Inflatable trampoline for children

Option for a business idea from scratch, with minimal investment. Purchasing a children's trampoline and an air blower from a Chinese manufacturer will cost around $3,000. Wherein net profit per month can be up to $2,000. Your business will pay for itself in 2 months, provided you choose a suitable location.

On holidays, the time for visiting the attraction is reduced from 10 to 3 minutes, and the cost doubles. This won't stop you from attracting enough clients to make money without interruption.

Depending on the region, the season lasts from May to October, or less. Installation of a trampoline in a large shopping center, by prior agreement with the administration, will help make this business independent of the time of year.

3. Anticafe

A place like an anti-cafe is a room with several differently decorated rooms. Comfortable sofas, Board games, coffee, tea and cookies, as well as a large number of new interesting people attract guests who want to have a good time.

The cost of staying in the anti-cafe is only $2 per hour, this makes the business in demand and profitable.

To implement this business idea from scratch in a residential building, you will need one or more one-room apartments, furniture, curtains and carpets, dishes, books, a couple of musical instruments at your discretion and everything you need for making tea and coffee. The required starting capital is approximately $5,000, monthly income is about $550.

4. Used construction tools for rent and sale

This business idea from scratch is aimed at those who need a tool, but do not want to buy it for one-time use, or simply do not have the opportunity to buy a quality tool.

To implement this idea, you can purchase new ones, or you can buy used drills, jigsaws, hammer drills and other tools, which will subsequently be sold at a premium or will be rented out. Investments – $2,000, income – $430/month.

5. Nanny agency

When looking for a good nanny, parents are more likely to turn to to a specialized organization rather than to to an individual. Nannies working on behalf of an agency are more responsible and trusted people, because the employer’s reputation depends on the quality of their work. This service has stable demand in the market and brings good income.

To open a small business from scratch, you will need a room with two rooms, furniture, a computer and office equipment. The selection of candidates is carried out by questionnaire and interview with the psychologist who will need to be hired.

The agency's income will be formed from a percentage of the nannies' earnings. Investments in this business– $3,400, payback period – 12 months, profit per month of work – approximately $280.

6. Shopping support

To start a business from scratch, you will need a minimum investment. You need to have a good understanding of fashion and color combinations, as well as be stylishly dressed.

This business would be better suited For big city, where there is a wide selection of boutiques and many potential clients.

Payment for services ranges from 10 to 260 $/hour. The price is determined based on the consultant’s experience, popularity and target audience. A shopping consultant can receive additional income from clothing stores with which there was a preliminary agreement to recommend their products to their clients.

7. Kindergarten at home

Business from scratch quick payback. This option is suitable for you if you love children, have a pedagogical education and your apartment is located on the ground floor.

A group of 6 children aged 2 to 4 years will bring a net profit of $1,500/month. The monthly cost section, which will be around $650, includes food, cleaning, detergents and nanny's salary. Investments will consist of the purchase of educational toys, children's furniture for the kitchen and sleeping places for babies - $600.

8. Beauty school

Training in manicure, makeup and hairstyles is profitable business. You will need a room of 3 rooms, consumables and equipment, as well as 3 experienced specialists as teachers in each direction.

Before starting a beauty training business, you will need to get a license. To do this, you need to open a training center, write curriculum and submit an application to regional center licensing educational activities, on assigning the right to issue certificates.

Many schools do without unnecessary bureaucracy and issue certificates own sample, which are not an official document. It often happens that the positive reputation of these schools works in such a way that their diplomas and certificates, although not approved by the licensing center, are of quite high significance and value. Investment – ​​$4,000. Net profit – $1800/month.

9. Organization of trips

This interesting idea– an excellent business from scratch with minimal investment. She is good in quality additional income for a student. For such a business it is not necessary to rent premises - you can work from home.

Choose an interesting and scenic route for a future trip, paint it colorfully on the website with photographs of these places attached. Be sure to publish a list of everything needed for everyone who wants to take part in this event. Set a date for the hike and announce enrollment in the group.

Types of hikes can be very different: sports and recreational hikes with elements of physical activity, informational hikes with visits to historically significant places, hikes for hunting or fishing, mountain, water, skiing and many others. The duration also matters; it could be a weekend hike, or several weeks.

When planning routes, think carefully, how the group will get to the beginning of the route, where they will stop for the night and food, what places they will visit.

By hiring several guides, you can not take part in the hikes themselves, but only deal with the organization. Investments mainly consist of the purchase of camping equipment - $340, net profit - $2,500 per month.

10. Own kiosk

When creating a business selling small retail products, the determining factor is the choice of location. A small stall will bring profit where it is more convenient for residents of several multi-storey buildings to come to you rather than go to the store.

Investment in business is $3,450, profit is up to $700 per month, payback period is on average six months. To increase your income you can use various ways, for example, extending the opening hours of the kiosk on Fridays and weekends.

11. Installation of stoves and fireplaces

If you are good at laying stoves and fireplaces, then this business from scratch with low investments is perfect for you. You can work either independently or with the assistance of assistants.

To receive more orders, pay attention to nearby cities and villages.

Maybe, in one of the small towns, you will find one single customer who will recommend you to all his friends and refer many more clients.

Installation and installation of a fireplace costs around $260, and if there is one client per week, the technician’s income will be $1,040 per month. Investment – ​​$1,500

12. Organization of quests

Quest games are a popular active form of recreation among young people.. A group of people finds themselves in a specially equipped room and has a common task, the completion of which is a test for the players. Complete immersion, original atmosphere and believability of what is happening are making quests more and more famous and in demand in big cities.

To open your small business from scratch, you will need a room with several small rooms, props, furniture, reception equipment and ideas for scenarios for games. Down payment amount – $8,600, monthly profit – $2,900, payback period is at least 3 months.

13. Children's goods for rent

A great business idea from scratch for beginners. Target Audience are parents who want to save money on buying new toys and families who have come to your city for a short time. In such a store you can find small motorcycles, cars, walkers and electric swings, playpens, strollers and other expensive goods for children.

Important points:

• The rental conditions must be written in detail in the contract; a deposit may be set for expensive goods;
• It is advisable to provide for the possibility of purchasing the assortment provided;
• After the next return, toys must be treated with a child-friendly detergent.

Buying toys will cost approximately $4,300, income will be about $600 per month. Payback period – 8 months.

14. Tea production

A variant of a simple business idea from scratch for beginners, which boils down to the following steps: buying tea in bulk in large bags, packaging it in separate packages, with or without the addition of aromatic herbs, dried berries or fruits. After that, a label with the name of the tea, composition and brand name is glued to each package.

As a sales platform, you can use an online store and deliver throughout Russia, or come to an agreement on sales with tea shops and shops in your city.

In case of opening an online store, investments in tea business, when purchasing 3 bags of various premium teas and 15 types of various additives, will amount to about $1,300. Monthly income – $580. At the same time, the tea purchased at the beginning will be enough for about 3 months of active sales.

15. Shoe repair

Shoe repair - how to organize a business from scratch? When opening a small shoe repair shop, an entrepreneur will have to invest about $3,500. This amount includes the purchase of equipment, rental of premises, acquisition necessary tools and various heels, heels and materials.

At the beginning of your work, there will not be many clients, but over time you will be able to earn client base, And the business will generate income up to $860 per month.

This business sector has stable demand, which increases the likelihood of a quick payback and success of the enterprise.

16. Shop on wheels

There are many small villages and villages in which there is simply no own store. To buy the necessary products, residents of such settlements are forced to travel to neighboring, larger villages.

A small mobile store that arrives on schedule 1 or 2 times a day will be a salvation for such villages - it is profitable.

The main task of the entrepreneur will be choosing the right route and notifying residents about the schedule of the mobile store.

Investments, taking into account the purchase of a car and essential products, will amount to $8,500. Profit - about $580 monthly.

17. Jet skis for rent

If you don’t know what kind of business is profitable to open from scratch, consider this option: you will need a couple of jet skis, life jackets, an instructor, as well as a pond with a beach and a large number of vacationers.

Two new jet skis with equipment will cost around $17,300. Buying a used jet ski can significantly reduce the size of the investment and will cost $10,200.

15 minutes of jet skiing costs from $8, at full capacity, the monthly income will be $5,600. The investment will pay off within 1 season of operation.

18. Business consulting agency

Those who don’t know what kind of business to start from scratch and achieve full payback in two months may like this idea. Many businessmen, finding themselves in a difficult situation, turn to specialists for advice. This is the right solution that can quickly and with minimal losses solve a complex business problem.

To provide this service, you will need a small room and 4 specialists– economist, lawyer, business consultant and auditor. The room should be equipped with workstations and comfortable chairs for clients. Another expense item will be advertising costs.

Creating your own website will allow you to provide online consulting, which is very convenient for both busy businessmen and your employees.

The services provided can range from advice on general issues to assistance in drawing up business plans. Investment – ​​$6,900, income – up to $3,500/month.

19. Organizing romantic dates

For those who want to please their significant other with an unusual gift, a dating agency will come to the rescue.

A romantic evening on the roof of a multi-storey building in the city center, accompanied by live music, your own waiter and appropriate decoration, will not leave your clients indifferent.

Let's figure out how to start a business from scratch. To get started, you will need an agreement with the building administration, a local restaurant and flower shop nearby. You will also need to involve a photographer, waiter and musicians.

To set up a meeting place you need soft chairs, table, lighting and decorations. The roof itself should be clean and clients should be protected from the wind if possible. Remember about the seasonality of business; in the cold season, finding clients will be quite problematic. Investments – $4,000, income – from $2,000 per month.

20. Rehearsal space

Several small rooms with soundproofing, musical instruments rentals and noise-tolerant neighbors - that's all you need to open a rehearsal space.

A rep base can be organized in a garage or in a small industrial space, thus reducing rental costs. 20 – 30 groups that regularly use your services can generate income up to $1000/month. Investments – $4,300.

21. Knitting hats and scarves

What kind of business from scratch will not require renting premises? To organize this business, you don’t have to rent a room or know how to knit.

Hire four needlewomen, who will make hats, berets and scarves from the threads you provide and the style you need. Once a week you can go around the workers and pick up the finished goods, immediately paying for their work.

Hats can be sold using your own online store, or you can distribute the product through retail outlets. at $300, this business can generate a profit of up to $450 monthly.

22. Business on children's clothing

Children's clothing these days is sometimes unreasonably expensive.

Given that children are growing quickly, parents are trying to save money and often purchase clothes for their children in online stores, on much more favorable terms.

When searching for products for your online store, contact large wholesale manufacturers who supply children's clothing for large stores. You can also order things from China, it will be even much cheaper.

In the second case, you will have to spend some effort to find a good supplier selling high-quality and inexpensive goods. Investments – $2,500, profit – from $350 per month.

23. Making decorative tiles

What is the best way to start a business from scratch so that in the first month the profit covers the investments made? Very simple option own business– production of tiles in the form of artificial stone. Such tiles are good for decorating the walls of residential apartments and offices and are very popular due to their aesthetic qualities and affordable price.

Anyone can make high-quality tiles that look like natural stone. To do this you will need plaster, special molds and several pigments. Gypsum is very cheap and easy to work with, hardens in 15 minutes, and has a white color that is easy to paint.

Special forms will allow, and thanks to their strength and flexibility they will serve you for a long time. Investments in this business will be about $700, monthly income will be approximately $2,000.

24. School for young parents

For those who don’t know what kind of business to open from scratch, we suggest considering this option. Many inexperienced parents, not without interest, attend special courses designed to help them understand the issues of raising and caring for a child.

To organize the educational process, you will need a room with a lecture hall equipped with a blackboard, tables and chairs. For greater clarity during training, it will be useful to purchase demonstration equipment.

Despite the high rent, it is recommended give preference to the central areas of the city. Among the staff, you will need a child psychologist, a neonatologist and a pediatrician - specialists who can not only convey important information, but also help if a problem arises. Investments – $9,600. Monthly profit – up to $1,800.

25. Consultations with a cosmetologist and nutritionist

A service that allows you to combine the work of these specialists will allow clients to take a comprehensive approach to solving the problem and quickly achieve the desired results. The premises for this business may not be very large; you will need 2 workstations equipped with computers and office equipment, cosmetic repairs, etc.

Specialists hired for the position of cosmetologist and nutritionist must have the appropriate medical education and work experience.

One comprehensive consultation will cost around $34. With a small flow of clients 5 people per day, you will receive an income of about $4,000 per month. The investment will be approximately $5,000.

26. Rental studio for expensive evening dresses

Few people can afford to buy a dress for $500.., to wear once for a celebration or photo shoot and hang it in the closet. Girls don’t want to appear in the same outfit at every event, so renting beautiful, expensive dresses is very popular in Russia, especially in its large cities.

To start a business from scratch, you need to decide on a product. Dresses for girls in the salon's assortment should have different colors and sizes. The more choice, the greater the likelihood of getting a client and increasing your income.

This business will not require a large area of ​​premises - 20 sq.m. is enough. Hangers, mirrors, chairs and decorative elements will complement your studio and make it attractive to clients.

To begin with, it will be enough to purchase 20-25 dresses, when choosing which it would not hurt to have a specialist who understands fashion and modern trends. Investments – $12,000. Income – up to $3,000 monthly.

27. Cleaning company

Clean with reasonable investments and easy start. To get started, you need to purchase powerful vacuum cleaners, cleaning agents, detergents and disinfectants, as well as gloves, masks, and uniforms for staff. To understand how to start your own business from scratch, it will be useful to study the stories of some successful cleaning companies.

The number of employees should depend on the results of market analysis regarding demand and competition. It is recommended to start with 5 workers and a dispatcher who accepts and coordinates orders.

You will also need a vehicle, to deliver a team to the client’s address, it can be bought or rented, or, for an additional fee, you can use what the workers own. Let’s not forget about renting a small office and equipping it with the necessary furniture and office equipment. Investments – $6,000, income – $2,500/month.

28. Weight loss camp

With a fairly low level of competition in the market. The idea is as follows: a group of people who want to lose weight, but for certain reasons do not have such an opportunity, enter into an agreement with you, the company providing the service.

According to the terms of the contract, clients are sent to live for a month in a special camp, where they will receive healthy rest, proper nutrition and a level of physical activity that will help you quickly get into shape.

To create a health camp, it is best suited a suburban area with several buildings - a dining room, a house for living, a small improvised sports complex and baths. Fresh air and the absence of the opportunity to not take part in the life of the camp will help you guarantee your clients a visible positive result.

Profitability and payback period will depend on the number of places to stay. When building 3 houses, designed to accommodate 10 people each, you can accommodate up to 90 losing weight over the summer, which will bring $47,000 per season.

If you subtract food costs, public utilities and staff salaries, the net profit will be about $25,000 per season. Investments in this project will cost at least $350,000. It should be noted that the presence of an indoor sports complex will allow work to continue during the cold season.

29. Sale of used children's toys

Many families, having discovered an excess of toys in the apartment, give them to their friends with small children, or simply throw away whole bags of toys. Opening a collection point for toys in good condition for a financial reward will certainly attract the attention of many, many families.

To open a used toy store, you will need a small clean room, shelving, 2 sellers for shift work and disinfectants that will be needed when preparing goods for sale. Investments – $3,600. Profit – up to $1,500 per month.

30. Breeding pigeons for weddings

This business is perfect for a retiree with Vacation home. Breeding decorative pigeons requires premises outside the city. Keeping birds requires regular care, feeding and a spacious aviary or cage.

For these purposes, it is convenient to hire one of the permanent residents of a suburban settlement, who will come twice a day, clean the cage and feed the pigeons.

A pair of adult white pigeons costs about $310. Cages, food and tools will cost $540. The price for renting one white dove for a wedding is from $5. By organizing good advertising and concluding agreements with wedding agencies and other organizations, you can earn an income of up to $400 per month.

31. Providing space for rent for lectures and seminars

In large cities, various events are regularly held on vocational training, education and informing interested groups of the population.

How ? Choose a room with the ability to accommodate up to 50 students, equip the lecturer’s place with a blackboard, a comfortable chair, a podium or a lectern. Place benches in the classroom and ensure good lighting.

The training site should be located in the city center. Investments – $3500, income – up to $2300 per month.

32. Homemade bread production

The business of producing and selling homemade bread consists of three components: affordable price, freshness, and taste of baked goods. The most convenient location for production is in rural areas, not far from the city. This will save on delivery and reduce the cost of the product.

For production you will need several bread machines, a refrigerator for dough and a table with the necessary tools. Before you start production, try out several recipes, find the best recipe and method for making delicious and soft homemade bread.

To sell the baked goods, it is most convenient to negotiate regular deliveries with local stores. Investments – $770, income – $500 per month.

33. Organic food store with delivery

Today, many residents of big cities are very attentive to their health and refuse to buy food in supermarkets. This allowed the emergence of environmentally friendly products.

When looking for a product for your store, you can contact residents of large nearby villages. Here you can easily find suppliers of milk, bread, cheese, vegetables, butter, herbs and meat.

Here you will also find keys with water, which is also suitable for sale, after filtering and packaging. The cost of these products will be lower than the store price, and the quality will be much higher.

Next, make a markup and place the product for sale in your store. To start your activity you will need 3 employees with vehicles– one for purchasing goods, the rest for delivering products to addresses. Costs – $4,810/month, income – up to $3,000 per month.

34. Freight transportation

Organization of cargo transportation – a good option for stable profitable business. To get started you will need to purchase a few trucks, hire drivers, dispatcher and loaders.

When purchasing 3 trucks, capital investments will be about $40,000, average monthly revenue will be $5,800, and net income will be up to $1,750. Such a business will pay for itself in an average of 2 years, after which it will delight its owner with a stable income for many years.

35. Express repair team for apartments and houses

The decision to hire workers to carry out repair work allows you to get your apartment in order quickly and efficiently. Often clients are interested in the ability to complete this task in a short time.

Let's look at how: you will need a team of specialists, tools, as well as a designer to draw up projects at the request of the customer.

This business is classified as a business that does not require serious investments.

According to experts To start renovating an apartment, you can get by with just $520. Profit can range from $1800 to $4000.

The main difficulty here is attracting customers. Research has shown that advertising in the media, on bulletin boards and via the Internet will not be a reliable assistant in finding customers. Keep in mind that 90% of clients will turn to you thanks to someone else's recommendation.

36. Recording studio

A business that is well suited to big cities. Such a studio can be opened at home, which will significantly reduce the cost of renting premises. In preparation for work, Special attention should be given to the room intended for recording sound. It should be well isolated from external sounds and suppress echoes. To do this, specialists use a special room preparation technology and special sound-absorbing foam.

Equipment you will need are microphones, a powerful personal computer, a midi keyboard, and closed headphones. To process future records, you will need to select and install an editor program, this will also entail some expenses.

The staff should consist of a sound engineer, composer and arranger. The cost of purchasing equipment and preparing the premises will be about $6,000. Monthly profit directly depends on the number of clients and can be up to $1,500.

37. Preschool Education Center

Small educational institution for children preschool age can be opened by any interested entrepreneur. The selected premises must comply with a number of norms and standards; there must be a bathroom and a waiting area for parents; the center cannot be located in the basement or on the ground floor. To get started, you will need to obtain a license to carry out educational activities.

Personnel selection should be done very carefully— your educational institution will be associated with these people. A wide selection of different clubs and activities will attract more clients to you; try to cover as many children's age categories as possible. Investments – $6000, income – $2500/month.

38. Production of animal feed

There are many different formulations of combined feeds intended for feeding birds, pigs and other farm animals.

The main task of compound feed– provide the animal with all the necessary nutrients and microelements, in accordance with its characteristics and age.

In the production of a nutritional mixture, the main thing is to maintain the exact dosage and mix the components thoroughly. During manufacturing, the raw materials are cleaned, dried, then crushed and mixed. If granulation is not provided, then the finished mixture is packaged in bags of 10 - 50 kg. to create a mini-factory will be $15,500, net profit - about $2,500 per month.

39. Venue for wedding ceremonies

The profitable idea of ​​​​building a beautiful place for wedding ceremonies on the seashore is characterized by ease of execution and quick payback. You will need to rent a suitable plot of land, build a wide pier with a roof, paint, a wedding arch, chairs for guests, and decorative elements.

Many couples, wanting to have an unforgettable wedding ceremony, go on a honeymoon with their guests. To provide such clients with everything they need, it would not hurt to make arrangements with several hotels, a flower shop and a local photographer. Investments – $9,200, income from 2 weddings per week – $3,400.

40. Solarium

To open your own business, you will need to rent a room in a central or densely populated area of ​​the city, make cosmetic repairs, purchase furniture and at least 4 tanning machines. Opening a mini tanning studio will cost you approximately $60,300.

Remember to timely and correctly replace lamps in equipment. Any interested guest should be able to review documentation of the last lamp replacement and ensure that the solarium is safe. For getting more income enter subscriptions. Profit – $1,600/month.

41. Car wash

Included in best ideas from scratch for aspiring entrepreneurs. When choosing a premises, first of all pay attention to options located within the city, do not forget to study the number and location of competitors.

After the premises are rented, it’s time for cosmetic repairs, installation of signs and purchase of equipment. To get started, you need to choose equipment that will perform its function well and have an affordable price.

Experienced car wash owners It is recommended to purchase equipment from Karcher.

Hiring staff It is advisable to give preference to people with experience in similar organizations. Investments - at least $13,000, profit - $2,000 per month.

42. Thrift store

When choosing the right business, look for proven ideas from scratch, such as opening a consignment store. The most convenient location for opening a purchase used goods - this is a location near grocery supermarkets, pharmacies, train stations and stations.

The rented premises can be very small - from 20 sq.m. To display the product, you can use walls and multi-level glass display cases.

Suitable for buying consumer goods such as phones, laptops, tablets and small household appliances. Also in many thrift stores You can find used musical instruments, bicycles and fur coats.

All purchased assortment must undergo pre-sale preparation and be in marketable condition. The amount of investment to open a purchase is from $3,100, net profit is $500/month.

43. Selling cotton candy

Not bad. The main investment point is the machine for making cotton candy. You will find a huge range of these devices on the market and you can choose the right one.

For those who want to save money, there are very small machines that cost up to $517, and there are also more powerful, reliable devices that can be purchased for $800.

They are produced mainly in America and China, there are also options from domestic manufacturers. The most durable devices are those made in the USA.

To get started, you will need to pay rent for a retail outlet, purchase sugar, dyes, flavors and wooden sticks. To implement this, choose crowded places with a large number of parents and children. Usually these are amusement parks or large pedestrian streets.

It’s good if you can organize a sales point in a large shopping and entertainment center. Despite the significantly higher rent, your business will no longer be seasonal, and you will be able to sell goods all year round. Net profit – $3,000 monthly, investments – $2,100.

44. Butcher shop

If you want to open a small butcher shop and don’t know why, then this option is for you. The most convenient option for opening butcher shop will become small shop a chick on wheels, or rather a shopping trailer. Their price, depending on the manufacturer, size, model and configuration, varies from $2,500 to $6,000.

To start your own business or LLC, pass the checks required for food trade, purchase cash machine and necessary tools such as knives, scales, etc.

Very important find reliable suppliers whose quality of products you will not doubt.

Take care of the freshness of the meat products sold and the absence of harmful microelements in it. Income – up to $1900/month, investments – $4300.

45. Optics

Own optics is a real option for starting a business from scratch. The optical salon, in addition to selling glasses, lenses and accompanying products, provides a service such as vision diagnostics. To do this, you will need special equipment - an autorefkeratometer, a dioptrimeter, a slit ophthalmic lamp, as well as a separate small room for diagnostics.

Usually the optics are located close to pharmacies, or in the same premises as a large pharmacy. You will also need to purchase display cases, mirrors, furniture for clients and staff. The optics must have good lighting.

To carry out activities, you will need a medical license and a number of permits. All this will cost approximately $38,200. The salon's monthly income will be about $6,000.

46. ​​Gym

Profitable idea to create new business from scratch. The minimum area of ​​premises rented for a gym must be at least 120 sq.m. Besides common room with exercise equipment, you need to allocate free space for strength training and do not forget about the women's and men's locker rooms with showers.

The selected premises must be equipped good ventilation, have all the necessary communications. Basements and semi-basements are well suited for these purposes.

When choosing exercise equipment, seek help from specialists. They will be able to suggest which units must be included in a small hall, and point to reliable manufacturing companies. In addition to the exercise machines themselves, you will need to purchase mats, wall bars, horizontal bars, fitballs, dumbbells and weights.

From the staff, you will need two administrators, at least two trainers, a director, as well as the services of an accountant and system administrator. Minimum initial investment to open your own gym start at $8,600. The monthly profit will be about $2,100.

47. Dental clinic

Opening such an important and useful organization as a dental clinic is a profitable enterprise, although it is accompanied by some difficulties.

How to build a business from scratch? To get started, you will need to obtain a license to operate medical activities, obtaining which is not the easiest task. The premises for dentistry must have an area of ​​at least 80 square meters. m., have all communications and high-quality repairs.

If you open a small clinic with three offices, each with one dental chair, you can serve up to 45 patients per day. The staff will consist of a director, 6 doctors and 2 administrators. If the office load is 50%, net profit will be $12,000 per month. Investments in business are about $52,500.

48. Outsourcing of support and provision of computers and office equipment

Not every small business can afford its own system administrator. With the advent of such a service as outsourcing, the need for this disappeared by itself.

Hiring a specialized organization for these purposes is much cheaper: the client does not need to pay a full salary and equip a separate workplace. Maintenance can be performed remotely and only in some cases requires a specialist visit.

Opening such a business will not be difficult for you. You will need a small office, 6 workstations with computers, office equipment and a compact universal set of tools for each system administrator.

The staff required is a director, 4 experienced system administrators and a dispatcher who accepts applications and coordinates the work of specialists. Investments – $3,500. Profit – up to $2,300 per month.

49. Making keys

A business like key making for men from scratch requires a minimum of space and equipment. It will take two standard machine and a device that records information on intercom keys. Thus, the initial investment will be about $3,400, and when purchasing used equipment, it will be half the price.

The determining factor for future profit will be the choice of a suitable, crowded place. Experienced owners of such workshops recommend rent premises on the station area, or where there are many stalls, workshops and eateries.

If the place is good, then with a five-day work week, up to $1,000 per month. The opening of three such points will subsequently provide a stable high income to its owner.

50. Sewing festive and fancy dress costumes

An interesting business for women from scratch. Products such as holiday costumes sell well only during certain periods of the year.

However, during the holidays, the demand for them is so great that manufacturers manage to very quickly sell all the goods produced during the lull.

A Santa Claus costume, for example, has a cost of about $15, while selling price is about 60$. It is not easy to compete with Chinese-made costumes; many entrepreneurs buy cheap fancy dress costumes and resell them or rent them out, which also turns out to be quite profitable.

For self-made and selling carnival costumes using an online store, you will need to hire 3 seamstresses, purchase material, accessories and packaging for finished costumes. Another expense item is the purchase and advertising of your online store.

When seamstresses work and have their own sewing machines, you can save on renting premises and purchasing equipment. Investments in such a business will not exceed $2,300, and the average monthly profit will be about $650.

Planning. Any enterprise, even the smallest one, will be more successful if you predict all possible profits and losses. Having a business plan will help you understand in time where the mistake was made. This will eliminate it and prevent unnecessary costs.

Competitors. Very often, when planning your future business, they omit the issue of studying competing organizations. This error leads to an omission important information, which, if used correctly, can significantly increase your income and attract new customers.

It's time. Only in rare cases does even a small business pay for itself in the first months of operation. The higher the amount of investment made, the longer the payback period for the business, as a rule. Usually, in the initial stages of business development, entrepreneurs work at a loss.

Advisors. It is impossible to be an expert in all areas. Often, making an important decision requires certain knowledge that you may not have. Especially for such cases, experienced successful businessmen have several advisors on various issues.

Financial, legal, economic, production and many others problems can be solved by seeking the help of a specialist. Consulting a professional costs money, but you shouldn’t save money here, since a mistake or inaction can lead to much more serious expenses and losses.

In this article, we talked about that and offered the TOP 50 options and listed. At the very beginning of your journey, it is very important to choose a direction that will suit you, and we hope that we could help you with this.

Opening your own business is not an easy, but extremely interesting task, and the prospects can be simply exciting. Personal business provides not only a source of income, but also independence, the opportunity to optimally manage your time and resources, and acquire new knowledge and skills.

What business should a budding entrepreneur open? The answer to this question is always individual and determined not only by market and economic factors.

Which business is better to open: selection factors

When starting your own business, you will have to solve a number of problems - both strategic, procedural and creative - in order for the enterprise to start working and generate income.

• Choosing a niche.

First, figure out what kind of business you will open, decide on the industry and market niche. What advantages should your business have to be successful and in demand? What are the features of the chosen business niche?

• Choosing an idea.

After this, you need to develop a business idea, answering the question of what exactly the company will do. A business idea must be practical and promising. Uniqueness is not the main thing for business, but you need to have some kind of zest that distinguishes you from your competitors.

• Marketing strategy.

Based on a business idea marketing strategy companies. This strategy consists of several components: a basic definition of the company’s direction, ways to attract and retain customers, differentiation from competitors, selection of advertising channels, uniqueness of its products and services (so that they compare favorably with other offerings on the market).

• Ready to fight.

An aspiring entrepreneur must be prepared for a long and hard struggle for success, often routine, with many mistakes in the process. It is advisable to immediately tune in to the fact that it will not be easy, and the businessman bears responsibility for all steps himself, but success is possible if you put in enough effort. Besides, starting your own business is just the beginning. long journey: if things go well, the entrepreneur will have years of active work ahead of him. Therefore, it is advisable to provide yourself with the support of loved ones and relatives, so as not to break down and quit your business at the first setbacks.

• Registration.

Registration procedures in different countries commercial firms are very different, and when deciding which small business is best to open, you need to study all the legal intricacies of this process. In the Russian Federation you can register as an individual entrepreneur or as entity. Think about what would be more appropriate in your case.

• Business plan.

Drawing up a business plan is necessary for everyone who is going to open their own business, regardless of its specifics. It includes the company's development strategy, tactical measures, timing and costs. A correctly written business plan allows you to assess the prospects of a company.

From this document it should be clear what start-up capital you need to have to open your own business. In case of force majeure and unplanned expenses, this figure should be increased by one and a half times. If an entrepreneur does not have his own financial resources, you can contact a reliable bank for a loan for the longest possible period and at the lowest interest rates.

• Organization of reporting.

Questions financial statements and document flow should also be thought through in advance. If you do not have the appropriate education, it is better to immediately hire an experienced accountant. This can be done as part of an outsourcing agreement or you can invite one of your familiar accountants to work.

The personality of the business founder largely determines the success of the entire project. In this activity, such qualities as persistence, speed of response, composure, efficiency, high self-organization, energy, and leadership qualities are important. Many great business ideas are stuck at the concept stage because the authors did not have enough strength, motivation and skills to open their own business and persistently develop it. Therefore, at the stage of thinking about what small business better open it, need to analyze it own capabilities, psychological characteristics and limitations, and not just market conditions.

In addition to character, important resources of a business leader are his professional skills, knowledge, accumulated experience, and connections. If a person opens his own business in an area where he has already worked for some time and knows the nuances well, this gives him an advantage over less informed and experienced entrepreneurs.

Which is better to open a business from scratch?

All existing species business can be classified into one of three types:

Production

It does not have to be large-scale, labor-intensive and expensive. It makes no sense for a novice entrepreneur to immediately open something large - a factory, for example - if a small workshop with the most necessary equipment is enough for work.

Nowadays, the most promising and popular business is the production of unique products: private bakeries and confectionery shops, craft breweries, production of designer furniture, creation of unusual accessories and decorations. Such a business does not require huge start-up capital, but the knowledge and skills of the entrepreneur and those he recruits into his team are very important - professional skills, creativity, and management competencies. Of particular importance for those who plan to open such a small business is the choice of a business niche and research of the market situation.

Services

They are divided into tangible and intangible. The first category includes, for example, education, catering, hotel business, passenger transport, construction, etc. You can open such a business only if you have a certain starting capital. But intangible services do not require special financial investments. This is consulting in various fields, design, tutoring and coaching, hairdressing and manicure services, minor repairs of things and household appliances, etc. For those who have professional skills in any field, it makes sense to think about opening their own small business (another option is hire qualified personnel).

Trade

Trading activities vary in scale: wholesale and retail. What type of trading is best to specialize in when opening private business, - complex issue. Receive good profits It’s possible in both cases if you organize business processes correctly. But in terms of investment, wholesale trade is more expensive.

In a situation where an entrepreneur has very limited capital, but wants to open his own business, the optimal solution would be mediation activities in trade and services. No dealer or distributor required significant costs. By choosing an area in which you already have some knowledge and experience, a businessman not only combines work and hobbies, but also turns out to be better prepared to run his business than someone who is mastering a completely unfamiliar field of activity.

So, for example, it is best for a person with a diploma in low-temperature equipment engineering to open a business such as:

a manufacturing company that produces spare parts and components for the installation of refrigeration units;

a store selling ready-made refrigerators and spare parts for them, auxiliary equipment;

mediation and consultation in the field of procurement of complex and large freezing installations for industrial facilities;

providing the services of a repair and installation specialist for refrigerators or opening a corresponding company.

In these cases, the businessman will at least enjoy his activities. And knowledge and understanding of the chosen area will make it possible to obtain high profits in a relatively short time.

If an entrepreneur is going to open a business for little money, then in large cities and developed regions this will be difficult to do due to fierce competition. Entering the market and building a regular clientele will require much more money than creating a similar business in smaller cities.

By opening a business in a small town, you get the following advantages:

low cost of renting premises for an office, store, workshop, etc.;

less expenses for wages staff;

the opportunity to have no competitors at all in the chosen niche and set prices for your goods and services as a monopoly.

But there are, of course, disadvantages of doing business in small towns:

low influx of customers due to limited traffic;

profits are stable but small;

It is difficult to find personnel, since many ambitious and highly qualified workers strive to go to work in big cities and the capital.

Therefore, before opening a private business in a small locality, carefully compare all the pros and cons of this decision and its prospects for you personally.

10 ideas on which business is better to open

1. Online store.

Online trading is currently experiencing a period of rapid development, and the most popular type of startup is an online store. The demonstration and sale of goods takes place on the store's website, and then they are delivered to customers using courier services or mail. More and more people, especially middle-aged people, are interested in shopping in online stores, and those who are planning to open a business selling any goods on the Internet have the most encouraging prospects. This store format does not need trading floors, but entirely depends on the performance of the site, its usability and promotion in search engines.

In order to open an online clothing store for women or children, you will need a starting capital of 200 thousand rubles, which will go towards:

development, content, support of the site;

salaries for administrators (and, possibly, couriers, if they are part of the company’s staff);

perhaps renting a warehouse;

purchase of products and their transportation.

For stores selling clothing and knitwear, business profitability reaches 20–25%. If you purchase goods worth more than 200 thousand rubles monthly, you can expect a net profit of 40 thousand rubles. Provided that the store is actively promoted, a competent assortment policy and successful selection of suppliers, such a business will pay off within 4–6 months from the moment it was opened.

2. Street fast food.

Another popular type of small business is a small stationary a store engaged in the production and sale of drinks and fast food dishes, primarily closed and classic sandwiches according to original recipes, coffee, etc. This type of fast food differs from the usual shawarma and hot dogs in its high quality and wide range, unusual ingredients and recipes, orientation for lovers of a healthy lifestyle and vegetarians. During a crisis, the revenues of cafes, restaurants and other traditional catering establishments fall, but fast food is gaining momentum, and many entrepreneurs are opening just such a business.

It is best to locate points selling street fast food in places with large crowds of people and high traffic: near transport hubs, train stations, shopping centers and markets, educational institutions. When opening a business selling fast food, stock up on starting capital of at least 275 thousand rubles for rent retail space, purchasing premises (which can be either a pavilion or a stall, or a mobile trailer), purchasing equipment (heated display cases, refrigerators, ovens, coffee machines, etc.). With a daily turnover of about eight thousand rubles, the monthly revenue of a fast food outlet will be up to 240 thousand rubles, and with a profitability of 30%, the business will pay for itself in less than six months of operation.

3. Outsourcing company.

This type of business consists of providing various services to third party companies for a fee: legal support, accounting and financial management, technical support in IT, using a call center to receive orders. Outsourcing as a type of business is relatively new; its market is in its formation stage. During the crisis, more and more outsourcing firms are opening, as it is more difficult for companies to support everyone necessary specialists in their state, and the need for their services has not disappeared.

In order to open an outsourcing company, you need a starting capital of 550 thousand rubles. The main costs at the first stage consist of:

searching, hiring and paying for the services of qualified specialists in the chosen field;

renting an office in the city center or another easily accessible location, renovating and purchasing office furniture and everything necessary for work;

The main thing in outsourcing is high quality and completeness of services provided, compliance with deadlines, responsibility for results. As a rule, outsourcing companies do not have a single approved price list, since the cost of services is determined individually in each case and is specified in a special agreement with the client.

4. Canteen-catering.

A catering enterprise in the format of a city canteen is a more expensive and complex business than a fast food outlet, but in the long term it is much more profitable. Budget canteens are in steady demand among various groups of the population, from students and workers of nearby enterprises to tourists passing by (if the canteen is located in the city center or near attractions). Even with the high saturation of the market with such catering establishments, canteens still provide a stable profit. The choice of premises plays a very significant role in this business: in addition to a good location, it must meet a number of technical, hygienic and other requirements.

The start-up capital required to open a canteen will be approximately one million rubles. This money is needed for:

renting premises, renovating them, decorating halls for visitors;

selection, training, payment of personnel;

purchases and installations necessary equipment and furniture.

The most successful option is a canteen with a capacity of 50 people (however, it should be taken into account that full occupancy is possible only during certain hours of the working day; at other times it will be much less). In a year of stable operation, such a business will pay off when it reaches a daily income of 25 thousand rubles (excluding overhead costs), and this is possible with an average check of 200–300 rubles and a traffic rate of 50–60%.

5. Prefabricated structures.

This business idea is to build turnkey wooden frame houses. Such buildings are in great demand among representatives of the middle class who want to have a country house or cottage in nature. The full cycle of building a frame house is only a few months, and the cheap materials used for the construction of such an object make it very profitable investment funds.

You can open a business for the construction of frame houses if you have a starting capital of 500 thousand rubles or more. The main expense items when launching such a business project will be:

opening one or more offices (for receiving orders, communicating with clients, drawing up contracts for the purchase of ready-made frame structures);

selection, training of construction teams, wages for them;

purchase of necessary tools, construction equipment, equipment;

hiring office employees, payment for their work and expenses for maintaining offices;

The profitability of this type of business depends on the cost of materials used to build each house. The average cost of 1 m2 of living space in frame houses is usually 30–40 thousand rubles, and the market price of each such meter is 70 thousand rubles. That is, the entire townhouse or cottage will cost the buyer approximately two million rubles. Just two completed projects are enough to recoup the initial costs of this business.

6. Salon.

Small hairdressing salons of the low and medium price segment, providing a full range of services, are in stable demand among all categories of the population in large and medium-sized cities. When opening such a business, you should strive for high-quality service, building good relationships with clients (so that people want to come to your hairdresser again and again) and maintaining prices at an affordable level. Most suitable places for hairdressers - residential areas with a large number of residents, near shopping centers and main transport hubs - bus and tram stops, metro stations, etc.

In order to open a hairdressing salon, you need to have a starting capital of 300 thousand rubles, which will be required to pay rent for the premises, purchase furniture and equipment, consumables, to decorate the premises and launch advertising, as well as to hire craftsmen and administrators.

This type of business provides opportunities to generate additional profit through:

subletting the premises or part of it to representatives of related professions - manicurists and pedicurists, makeup artists - to attract clients;

leasing some jobs to third-party hairdressers (instead of hiring our own staff).

A small hairdressing salon, where the average bill for services is 250 rubles, and about 16 clients are served during the working day, all other things being equal, pays for itself in a year and a half. And if the list of services expands, and the company actively carries out marketing activities and uses all advertising channels, then this will happen even faster. The planned profitability in this case is expected to be 29%.

A similar type of business is a beauty salon. If you open it in the smallest size - like an office of a beauty service specialist at home - then the initial investment will be only 30 thousand rubles (for completing training courses, purchasing all the necessary cosmetic devices and equipment, advertising your services).

If you already have professional training in the field of haircut and styling, makeup, manicure, pedicure, eyebrow correction, hair removal, etc., the first step to creating your own business should be a set of experience and portfolio. To do this, you can first practice for free on your relatives and friends, and then create your own group on a social network and offer your services for a small price.

The popularity of this business format is due to the fact that during a crisis, large beauty salons only increase their prices, and private hairdressers who go to clients’ homes to prepare them for important events (weddings, holidays, etc.) or host them, provide the same services for much less. After all, they don’t have to pay rent or share profits with the owner.

For private craftsmen, informal advertising channels are relevant - recommendations, word of mouth, social media. More expensive platforms for advertising your services include wedding magazines and Internet portals.

7. Pharmacy.

People will need medicines always and everywhere, so opening a stationary pharmacy to sell medicinal products at retail is a very promising business idea, even with high competition in this market niche. It is best to open such a business in residential areas near metro stations and other transport hubs (train stations, public transport stops) or near large supermarkets, choose a discounter format and rent a small space for a pharmacy.

In addition to location, the success of this type of business is greatly influenced by the pharmacy’s pricing policy and the reliability of suppliers. That is, profits in this case are determined by turnover. Sales of hygiene and cosmetics items, baby food, medical equipment can become an additional source of income. In addition, legislation allows sellers to set high markups on certain groups of medicines.

As for start-up capital, a novice entrepreneur who wants to open a pharmacy will need at least half a million rubles. In addition to financial resources, you will need:

qualified personnel;

non-residential premises with all pharmacy equipment;

established relationships and agreements with wholesale suppliers of medicines.

8. Children's thrift store.

The essence of this business idea is to open a small store that accepts high-quality children's goods from customers for sale and resells them at a price that includes the seller's commission. Such stores are actively gaining popularity and more and more of them are opening, as children grow up and constantly need new clothes, shoes and household items, and many families are forced to save money and cannot afford to buy all this in regular stores.

In order to open such a business now, you will need a starting capital of about 300 thousand rubles. This amount will be spent on rent, decoration and equipment. commercial premises(purchase of furniture, stands, equipment, creation of a colorful sign or showcase), wages for employees. However, if this is a family business, then you can save money on hiring salespeople and other staff. Advertising a store and maintaining its groups on social networks will require some financial investments, because you will need to constantly attract sellers and buyers. But you won’t have to purchase goods from wholesalers.

The most suitable places to open a children's second-hand shop are densely populated residential areas, houses near kindergartens, clinics, and grocery stores.

The optimal level of profitability for such a business, according to economists, should be 12–15%. Based on daily turnover of 15 thousand rubles, net profit per month can be up to 30 thousand rubles (after deducting all expenses).

9. Training courses, tutoring.

Tutoring has always been relevant, even in the most crisis periods, and especially after the introduction of the Unified State Exam. Not all parents can afford to pay for a language school or special courses to prepare their child for the Unified State Exam, but the services of a private tutor are quite affordable (especially if the training is conducted not individually, but in small groups).

In addition to preparing schoolchildren for exams, there is also great amount educational courses, trainings and seminars for adults. To open your own business in this area, you don’t have to spend money on renting premises, etc. - you can create online courses or conduct separate training events by renting suitable sites for a few hours. However, such a business will require investment in advertising.

10. Fixed price store.

For a business selling cheap goods everyday needs the crisis became a catalyst for success. Consumers are saving more and more, and the “fixed price” format attracts low prices. The assortment of such stores may include food, small household goods, and cosmetics.

There are two options for starting such a business: open a store on your own or buy a franchise. Start-up capital is required in the amount of at least 700 thousand rubles, which will be spent on:

payment for rent or sublease of premises;

procurement commercial equipment;

purchase of the first batch of goods;

staff salaries.

For points retail Location plays a big role. It is better to open a business in places with a large flow of people.

You can purchase goods from China (if you do this directly, the cost will be record low).

As you understand, there are a lot of options for private business. Let's highlight the most relevant and profitable ones:

A comparison table showing which business is better to open:

Direction	Description
Essential services	These are all the services that are constantly (or at certain points in life) required by every person: transport and transportation of small loads, Express delivery products, purchases and documents, maintenance and repair of household and office equipment, beauty industry (hairdressers, nail salons), catering, funeral services, shoe repair, watches, etc. They will always be in demand
Agriculture	If you have a plot of land at your disposal, you can use it for agricultural work: growing vegetables and fruits, raising livestock, beekeeping. In order to succeed in agriculture, you need knowledge, experience and a certain character. Year-round cultivation plants in greenhouses will require special equipment
Distant work through the Internet	Through the Internet you can provide services in the field of design, programming and web development, consulting, marketing and promotion, and recruitment. These business areas are among the most modern and in demand on the market.
Work from home	Having any professional skills, for example, tailoring, making accessories and furniture, makeup, hairdressing and manicure services, cooking, hosting events, coaching, etc., you can open your own personal business

When choosing which business is best to open, you should start, first of all, from your capabilities (financial, intellectual, professional), and secondly, from personal preferences and hobbies.

In order not to make a mistake in choosing your own business, you will need to study a large amount of information about the market. We recommend starting with the TOP-200 rating of growing foreign trade commodity markets best products for import and export", prepared by specialists information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? Taking important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

Main competitive advantages our company are:

Data accuracy. The preliminary selection of foreign trade supplies, the analysis of which is carried out in the report, clearly coincides with the topic of the customer’s request. Nothing superfluous and nothing missing. As a result, we receive accurate calculations of market indicators and market shares of participants.

Preparation of turnkey reports and ease of working with them. Information is quickly perceived, since the tables and graphs are simple and understandable. Aggregated data on market participants is compiled into ratings of participants, and market shares are calculated. As a result, the time spent studying information is reduced and it is possible to immediately move on to making decisions that are “on the surface.”

The customer has the opportunity to receive part of the data free of charge in the form of a preliminary express assessment of the market niche. This helps you navigate the situation and decide whether it’s worth studying deeper.

We not only talk about the customer’s market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to be confined to your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.