The nuances of opening a fitness club franchise. How to open a gym, where to start? How to choose a ready-made brand

The opening of a gym, a fitness club is within the power of people who love sports. A great way to start a business is to buy a stable gym franchise to save time on developing a business model, injecting into advertising. First, you can notify residents about the opening of a new gym with the help of leaflets, ads, the Internet, then the popularity of the purchased brand and word of mouth will work.

Important! Large gyms are developing a franchise program, taking into account the interests of businessmen. Incentive schemes, certification programs are offered - this stimulates franchisees to grow, increase profitability.

The parent company that controls the operation of the new gym will save the newcomer from common mistakes and will help to aim and optimally spend the allocated financial resources. Reasons to visit the gym:

spend free time useful;
remove excess weight;
pump up muscles;
form a figure
maintain the form.

Gym Franchise Offers in Russia

X-FIT. A network of 60 clubs in Russia, 25 years on the sports market. Buying a franchise is offered in one of two formats. Premium Club (2,000 sq. m.) - high-class fitness equipment, a swimming pool filled with sea water, group programs, SPA-salons, martial arts rooms, cardio zones, fitness cafes, bars. Fit-Studio (220 sq.m.) - democratic format, effective workouts, convenient location, individual approach, low prices, gym, sauna, SPA, massage are presented. At the start of franchising, a businessman is advised on the commercialization of the club's space, trains staff, provides exclusive conditions for equipment suppliers, and starts a page on the site. The cost of opening a Fit-Studio sports club is 5,300,000 rubles, a Premium fitness center is 25,000,000 rubles. The franchise price is 400,000 rubles, the payback period is 36 months.
Tonus club. A network of health and fitness centers for women, 130 points under the franchise scheme in Russia. A comprehensive training system includes sports activities, cardio training, relaxation, health improvement, and immunity strengthening. The cost of investment, including the price of the franchise, is 200,000 rubles. Payback 24 months.
Trainingroom. Franchising of a manufacturer of sports equipment, which is used in fitness centers, gyms, rehabilitation centers, is purchased for individual use. The cost of initial expenses is 625,000 rubles, royalties are 5,000 rubles, the average payback is 9 months.

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General Franchise Costs

Calculation of the cost of expenses. According to statistics, the contribution to each square meter of a premium class club in Russia is 900 dollars. At the same time, a minimum of 5 square meters is required to install one simulator. m plus a minimum of 30 sq. m for showers and changing rooms. The average cost of opening a democratic gym with an area of 150 sq. m under the franchising scheme - 500,000 rubles. It is unlikely that it will be possible to reduce the amount of investment: buying cheap exercise equipment means risking the reputation of a new gym. An unattractive building with poor engineering systems will also repel potential customers.

Important to remember! The high cost of expenses is justified by more than one hundred percent profitability of the business.

Minimum investment in the industry in rubles, area 150 sq. m:

rent of premises 50,000;
repair 200,000;
purchase of simulators, equipment 250,000;
salary 30,000.

The main factors when buying a franchise

room. It is better to rent or buy a space for a gym in a business center or a separate building along a high traffic street. It is not recommended to open a gym in a park area (no clientele), mall(high rental price). Mandatory space requirements: ceiling height of 3.5 m, availability of a bathroom, ventilation, non-slip floor, convenient access, parking, high population density in the area.

simulators. Only reliable equipment is purchased, the convenience of clients who keep fit is a priority here. It is possible to save only on bulk purchases with discounts from an experienced manufacturer. The franchise seller has well-established supplier channels that will help you buy simulators at a profit. Official dealers in Russia sell high-quality simulators, carry out free service repairs. Required groups of simulators:

for the back, press, arms, legs;
exercise bikes, treadmills;
dumbbells, barbells, weights.

Small Business Franchise Overview Directory

Equipment. In addition to simulators, you should buy equipment: horizontal bars, wall bars, mats, fitballs. Personal protective equipment is required: belts, wristlets, knee pads, gloves. Put a cooler, boiler.

Staff. Small salaries do not work in the sports and fitness business. A decent level of salaries makes it possible to make high demands on coaches. Requirements for the instructor: athletic appearance, friendliness, knowledge of sports techniques, understanding of the issue, the ability to convey information, set a task. To facilitate cooperation, career: instructor - master - supervisor - manager. Clients understand the importance of an experienced trainer, often coming from afar to a specific qualified instructor.

Many begin to engage in both business and sports, but not everyone succeeds in their endeavors. Entrepreneurs with no practice, deciding to master sports business sometimes make serious mistakes at the planning stage. As a result, optimistic forecasts do not come true, and people abandon projects, losing money and precious time. Today we will talk about how to properly open a gym from scratch, avoiding common mistakes.

How to open a gym

The services of sports and recreational institutions are in demand today both in large and small cities. IN modern society there has been a steady trend towards proper nutrition and maintaining an active lifestyle. And this fact speaks in favor of choosing a gym as an idea for a business. However, this type of activity also has a drawback - high competition. Therefore, at the planning stage, it is important to adequately assess the current situation in the local market for sports and health services and choose the right niche for your company (see,).

You can get started in this business in several ways:

buy a functioning gym or fitness club;
acquire a franchise of a famous brand (see);
independently organize and develop a business.

Each of the options is not ideal and does not promise a large profit for short time bypassing problems.

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Buying a business

When an entrepreneur buys a ready-made gym, he visually evaluates what he is purchasing. That is, he sees the condition of the premises and equipment. He can pick up all the documents for doing business and see the tax and financial statements, determine the profitability of the project, etc. This is how a general idea of the existing gym is formed.

However, image errors, which may not be immediately noticeable, are transferred from the previous owner to the new one along with the business. Therefore, it is often necessary to make efforts to win back old and attract new customers. Sometimes a revision of the pricing policy is required. It is worth finding out which pricing method was used earlier in the enterprise: profitable or costly.

Buying ready business, you need to carefully study not only the documents, but also the gym itself, every little thing. It is desirable to establish feedback with clients and collect feedback. For example, when connecting engineering communications, the technology could be broken, which led to an unpleasant smell in the showers and alienated customers. You will have to invest additional funds to fix the problems.

Gym franchises

How much does it cost to open a gym? It is impossible to answer this question unambiguously. The opening budget depends on the condition of the premises, the amount of rent, the number of simulators, etc. On average, it takes three million rubles or more to launch.

Mistakes at the startup stage

There are a lot of mistakes when opening and planning clubs. Choosing the wrong position is one of them. For example, a club is intended for high-income clients, and there are only student hostels around. Or the club is intended for a small number of people, but there are many who want to, and it is impossible to accept everyone. What to do? If the structure of the building is light, you can make redevelopment, expand the club area to let more people through.

Composing technological project gym, it is desirable to plan the premises so that they are easily transformed: the partitions are simply removed, for example, to expand the space or add changing rooms.

Errors can also be related to the set of services that are provided. Usually this is too large a list of services, and the consumer needs only a basic set.

Buying cheap sports equipment and equipment that breaks down quickly is also the wrong way. Saving is irrelevant here. Equipment, furniture, inventory, finishing elements of the visit - everything must be of high quality, reliable and modern.

Premises selection

If you plan to rent a gym room, it is mandatory to draw up an agreement with the landlord, in which to assign the rights and obligations of the parties, and register it with the Regpalat. Before the conclusion of the contract, no activity should be started.

Note: renting a room for a gym from a private person will cost more than from the municipality. To save money, you can contact the city administration, apply to the Property Management Committee and participate in the auction for the lease of municipal premises.

Planning and decoration

It is more convenient if the club is two-story. On one floor, you can take a place for locker rooms, showers, administrative and amenity premises. On the other there will be a space that can be zoned depending on the needs. Without corridors and partitions, with the ability to move equipment. During the day it can be a fitness club, and in the evening - a lecture hall, for example, about the benefits healthy eating or dance studio.

Using this layout, you can offer the services that the consumer needs. Such a gym will be mobile and able to “survive” in a competitive environment.

The design of the gym is also a very important point. When decorating a room, it is better not to use dark and aggressive colors, but to choose bright positive shades. Vapor permeability to the walls will be given by plaster or cork panels. The club must have mirrors in full height, powerful lighting devices and high-quality musical equipment. The design of the gym can be in the style of "minimalism", "modern" or "hi-tech".

Preparing for the opening

The next step after the repair and decoration of the premises is to equip it with exercise equipment and sports equipment. When choosing equipment, you need to be guided by the purpose of the hall, area and financial capabilities. Today on the market you can find many offers from a variety of manufacturers. Popular are: Total gym, Star Trac, Nautilus, StairMaster, Schwinn, Ziva. Some of Russian suppliers of equipment offer a full range of services: from the design and equipment of a gym to staff training.

As for the employees, it is worth mentioning separately. For a small gym with an area of 150-200 sq. m will need three to four professional trainers, two instructors, two administrators and support staff.

An important step in preparing for the opening of the hall is the holding of marketing events. As many people as possible should learn about the new sports club. Effectively advertise on local radio, television, and the Internet. It is worth ordering and placing a bright talking sign on the facade, you can invite clients for a free body diagnosis, for trial training. Immediately before the opening, a preliminary drawing of club cards or season tickets can be held.

It is desirable to provide in the gym the possibility of providing related services(massage, sauna, solarium, etc.). As practice shows, income from the provision of additional services can reach 15% of the total revenue of the enterprise. At the same time, about 60% is accounted for by the sale of club cards and subscriptions, 25% is income from one-time visits.

Good to read

Fitness club franchise.

Franchise cost: 300 000 rub.
Investments: from 5,000,000 rubles.
Royalty: 100 r. for 1 sq. m.
Monthly income: from 250 000 rub.
Payback period: from 12 months.

About company

Year of foundation of the company - 1991
Franchising launch year - 2008
Franchise enterprises - more than 40
Own enterprises - more than 20

The network of fitness clubs "FitStudio" is managed by "X-Fit Group". The leading fitness clubs of the country operate under this brand. Their main advantages are:

convenient location;
not only efficiency, but also the safety of the training;
use of the most modern equipment for classes;
reasonable prices for services;
individual approach to their clients.

More than 60 fitness clubs operating under the FitStudio brand have been opened throughout the country. Potential franchisees are offered a choice of 3 formats: MINI, MIDI, MAXI. For each of them there is a separate business plan with the calculation of the necessary investments, financial and economic indicators and recommendations.

Learn more about cost, investments and royalties

The cost of a franchise is from 300,000 to 500,000 rubles, depending on the format of the club.

Investments: 5,000,000 - 25,000,000 rubles.

Royalties: 100 rubles per 1 m 2 of the club area

What is included in the franchise package:

Franchise Benefits:

ready-made, proven and successful business model;
brand awareness;
consulting services at all stages of business development are completely free of charge;
exclusive offers to work with equipment suppliers for the normal functioning of the fitness club;
minimum costs for marketing and development;
professional zoning of the premises, allowing you to get the maximum benefit;
training of personnel at all levels;
assistance in promoting the club;
posting information about the franchisee's fitness club on the franchisor's official website.

Requirements for the franchisee:

the availability of the necessary investment funds to open your own club;
adherence to the values and objectives of the franchisor company;
willingness to comply with all existing standards;
active life position;
the presence of an entrepreneurial "vein";
willingness to manage own business with the support of the franchisor;
availability of prospects for the region in which it is planned to open a fitness club;
desire to work with the franchisor on a long-term basis.

Requirements for the premises:

the area of the room must be at least 220 m 2;
it is obligatory to have a bathroom or the possibility of installing it before the opening of the fitness club;
the presence of showers or the possibility of their installation;
free access to the fitness center;
in the case of placement in the commercial premises of a residential building, the fitness club must have a separate entrance that is not connected to the entrance.

location on the 1st floor;
location of the building on the 1st line of houses;
the presence of premises owned or leased under a lease or sublease agreement for a period of at least 5 years;
proximity to public transport stops;
high permeability;
Availability natural light(window);
minimum ceiling height - 3 m;
availability of parking next to the building of the fitness center;
high population in the city and high density in the area where the fitness center will be located.

Fast food gradually goes out of fashion: constant night parties with liters of alcohol, eating fast food and dancing in nightclubs. From now on popular healthy lifestyle life, keeping fit and exercising regularly. That is why fitness club franchises are relevant today.

Benefits of opening a fitness club franchise

Opportunity to work under the sign famous brand trusted by people around the world.
Loans to start a business become more accessible.
Always high client flow. Even in difficult economic times people need to keep in shape.
Management of companies at all stages helps franchisee resolve any issues that are related to business.
The entrepreneur and his employees will regular free training and courses for advanced training. In addition, informative webinars will be available.
Businessman receives ready worker and all marketing and promotional materials.
Franchise fitness clubs bring monthly high profit.

How to open a fitness club from scratch on a franchise: the nuances of starting

When an entrepreneur chooses a franchise, he first of all looks at the value and reputation of the brand. Fitness franchises are no exception.

It would seem to Russian market there are many offers that do not require an investment of more than $10,000. But with a detailed study, it comes to an understanding that the benefits from such a business are at a minimum. Therefore, it is recommended to select a franchise of a higher class.

In addition, you need to take into account other equally important points:

room area. World practice shows that it should be from 800 square meters. The hall must be opened in places near a large crowd of people;
the need for a permit documentation to open a club
required equipment.

Top 5 Fitness Center Franchises

Franchise World Class

World Class is an international network of elite fitness clubs that has been operating on the market for over 15 years. Today, the total number of people involved is 110,000 people.

All areas of the club are comfortable and functional. 50 training programs have been developed, which have shown their high efficiency in practice.

The franchise offers not only modern simulators, but also the latest marketing tools and IT technologies to help build good body. In addition, the coaching staff describes in detail the diet for each client.

Requirements to the franchisee:

compliance with the goals and objectives of the company, the desire to work carefully under a well-known brand;
availability of necessary investments;
have a room that meets the quality standards of the company.

Responsibilities franchisor:

provide the entrepreneur with the required equipment;
help solve emerging problems;
train new staff and conduct training for experienced employees;
provide timely developed technologies;
issue to entrepreneurs detailed business plan, if necessary, immediately clarify the necessary details.

Price fitness club franchises:

royalties - 4% several times a year;
marketing and advertising fees - 5%;
payback time - up to 5 years;
investment deposits - 30,000,000 rubles;

Alex Fitness Franchise

Alex Fitness provides visitors with wellness and sports services. They are available to everyone who maintains a healthy lifestyle.

The company makes it possible to open a fitness center even in small town. The franchisee is given a package of necessary modern instruments, thanks to which you can quickly develop a gym in your region.

All clubs are comfortable and modern, with their own technologies and know-how.

The main task of Alex Fitness is to attract every person to training, regardless of their status and wallet.

Requirements for the franchisee:

it must have the necessary cash reserves and options for premises;
be ready for fruitful cooperation;
know the fitness industry very well;
comply with corporate ethics.

The franchisor undertakes:

provide detailed financial plan development;
describe the technology of work;
enable the use of the trademark;
conduct marketing and advertising support, as well as training for staff;
help in resolving any issues.

Financial indicators:

royalties - no;
marketing and advertising fees - none;
payback time for the Alex Fitness franchise - from 1.5 years;
entrance fees - not provided;
investment deposits - 20,000,000 rubles;
profit every month - 800,000 rubles.

Zebra Fitness club franchise

The network of premium-class clubs Zebra Fitness is widely known in Russia. However, today it does not provide services for opening its establishments within the framework of franchising. At the same time, the quality of service from such a decision has not deteriorated. The company provides gym services to visitors. SPA procedures, Turkish bath and Finnish sauna are available on the club card. For lovers of martial arts, boxing and hand-to-hand combat are provided.

Gold's Gym Fitness Club Franchise

Gold's Gym is considered today the largest chain of gyms, operating since 1965. In total, there are more than 700 fitness centers around the world. It has been operating in Russia since 1999.

Franchisees are provided with full-fledged marketing and advertising support, as well as high-quality trainings for educating entrepreneurs. In addition, the company's management regularly holds webinars.

Franchisees are required to:

Presence of 1500 sq. m, a free layout is desirable;
the desire to become part of one of the world's most successful networks;
an entrepreneur must be self-organized, enterprising, possess the skills of managing people.

The franchisor undertakes:

Financial and other indicators:

royalties - calculated individually;
payback time - from 3 to 5 years;
entrance fees - $50,000;
investment deposits - from 1,300 dollars per square meter;
monthly income is calculated individually.

Fitness club offer Fit Studio

In Russia, Fit Studio is considered the largest network of gyms and fitness clubs. Training is safe and effective, the prices are affordable for everyone. All clients receive a personal approach.

The franchisee will have a personal page on the main company portal. Assistance in finding premises and business development is guaranteed. Fit Studio regularly hosts events for entrepreneurs aimed at quality training and promoting new ways of working out.

Buyer Requirements franchises:

should be free cash in the required amount;
it is necessary to accept all the goals and objectives of the company, to comply with its standards;
willingness to quickly deal with any emerging difficulties;
the desire to build partnerships for a long period.

Obligations of the franchisor:

grant full rights to use its brand;
post information about the entrepreneur's hall on your portal;
notify about events aimed at maintaining the image of Fit Studio;
minimize advertising and marketing costs;
extradite necessary materials development plan and a detailed business plan.

How much does it cost to open a fitness club from scratch? Financial and other indicators:

royalties - 100 rubles per square meter;
marketing and advertising fees - according to a special scheme;
payback time - from 12 months;
entrance fees - from 300,000 to 500,000 rubles;
investment deposits - from 5,000,000 to 25,000,000 rubles;
profit every month - individual calculation.

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Helpful Ideas For those who want to work from home:

How to choose the right fitness club franchise: a few tips

First, it is an expensive undertaking. Therefore, in order to open a fitness club from scratch, you need to study the cost of possible options and choose the right offer.
Secondly, it is necessary to analyze and select companies for further cooperation. Be sure to learn how the workouts go and what techniques the coaches use.
Thirdly, the franchise package must include services to help you choose the premises.

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