A business in a small town is very different from an individual enterprise in a metropolis. And it's not just about technology, it's about the speed of their penetration into the lives of ordinary people. Residents' needs small town more modestly, the variety of services provided is not required. There are few business features, but they are important when organizing a business.
Profitability of business in small town is the low cost of wages employees. They are less than similar salaries in the capital. For example, 15,000 rubles in the provinces is considered an average salary, while in central cities even 50,000 does not always suit everyone. This plus in the regions has reverse side. If consumers receive a small salary, then they cannot buy a large number of goods.
In the regions there is a demand for goods daily demand which are familiar and standard. Very rare and exclusive services in small town will not be popular. When opening a business in a small town, do not count on huge turnover, on the fact that your goods will be bought in large quantities, that a large number of customers will enter your store. The highest demand will be only for the most necessary goods- bread, milk, detergents etc.
The starting period in a small town, as a rule, does not require a large investment of money. Renting premises, salaries, equipment, raw materials (usually local), promotion and advertising are all significantly cheaper in the provinces than in the capital region. In addition, word of mouth works great in small towns, so it's easier to communicate advertising campaigns, but you need to closely monitor your reputation and the quality of goods and services. Word of mouth can significantly increase the level of customer loyalty, and with high speed. But just as quickly, it can also cause irreparable damage to the entrepreneur, if at least once a decrease in quality is allowed.
Fast food can be helpful!
Based on all these qualities regional business, we suggest considering the opening of a street stall selling sandwiches. This is a catering company from the "fast food" series, but unlike various "hamburger" stalls, this company will position itself as working on domestic technologies and with natural Russian products.
It should be an inexpensive establishment that provides an opportunity for a quick and inexpensive meal. The quality of the products from which sandwiches are made must be good, thanks to which sandwiches of different price categories can be sold. Oriented this business for customers with average incomes, as well as for wealthy customers who appreciate the opportunity to have a snack in comfort at lunchtime, eat high-quality and healthy food, without harm to health, and relatively inexpensively.
Such establishments should be located in places with good traffic, as well as in all busy places in a small city. Transport interchanges, especially places where buses, trolleybuses, fixed-route taxis of several routes stop at once, are very appropriate place for the location of sandwich shops. If your city has a subway, it is very difficult to think of a better place than near the station.
Also, the choice of the location of the sandwich shop can be carried out based on the proximity of institutions with a large number of employees. If the office does not have its own buffet, then the sandwich shop will be very popular. If there is a large institute or university in your city, then students can become your main buyers, and in this case, a high income due to huge amount shopping is guaranteed. Any educational institution, cinema, shopping center can become a real "gold mine" due to its favorable location.
What is a sandwich shop
The sandwich shop will bring highest income, if it becomes part of a chain of fast food stalls High Quality. We recommend using the name "sandwich" rather than "sandwich bar", since the Russian understandable word symbolizes domestic natural food, and therefore attracts a much more serious and wealthy audience. Sandwiches can be with a variety of fillings, cold and hot, on white bread, on black, on bran. For vegetarians, you can make sandwiches on lettuce leaves, this valuable find has long been popular in the world, and it can be successfully used in the provinces.
Approximate range of sandwiches:
- ordinary sandwiches with a variety of fillings - cheese, ham, boiled and smoked sausage, fish, egg or scrambled eggs, vegetables, curd pastes;
- hot sandwiches with meat, fish, cheese, seafood, mushrooms, vegetable and liver pates, etc.,
- closed sandwiches with various fillings, both cold and hot, their difference is the second piece of bread, which is placed on top;
- breaded sandwiches, fried;
- sausages and cutlets in a bun, in dough.
And another component of your new sandwich shop is a variety of drinks. Without fail, you must offer hot tea of several varieties, coffee, as well as juices, water, cocktails, sweet soda, etc.
A separate direction of the sandwich shop can be baked various pies and puffs. If they are always supplied and sold fresh, then there will be a lot of customers, and repeat purchases will become commonplace. Tip: find out who in your city bakes excellent cakes and puffs in private, purchase a recipe from this hostess, and then immediately “kill” two birds with one stone. And the pies will be delicious, and it is very easy to promote such products - declare that this recipe is from the famous Marya Ivanovna, the famous local craftswoman. Such advertising in the provinces is always welcome.
Business prospects
Fast foods have always been popular and will continue to be in demand as the pace of life speeds up year by year. The growth of this type of business is simply stunning! More than 30 percent per year is the growth of finance in the field fast food. If this figure is reduced by the percentage of inflation, then there is still a huge growth rate.
If earlier, when preparing fast food, low-grade products were used, then this moment technologies take into account the requirements of consumers, high-quality raw materials are used for cooking. In this regard, the prospects for this type of business are very high, if organized and fast delivery at specific addresses, the demand for catering services will be very high.
If in a city in places where a large flow of potential buyers passes, it is rather difficult to set up a stall, since rent is expensive and good places have long been occupied, then points such as gas stations and car centers should be considered. Here car owners appear without fail, it is impossible to bypass these objects. A variety of cars are driven by drivers of different wealth, but they all have one thing in common - they want to eat quickly, tasty and inexpensively. And they will definitely like your offer of delicious hot sandwiches, puffs and pies.
Equipment for a sandwich shop
First of all, you need to purchase a trailer equipped for such a sale. Manufacturers of stalls on wheels now offer excellent models of trailers, equipped as the buyer wants. It is possible to build in a stove, an oven for heating sandwiches. In this trailer on wheels, which is attached to the car, if you need to move it, you can mount any heating surface, as well as a refrigerator in which the filling of sandwiches will be stored. In addition, you can buy a pressure grill for double sandwiches, a roller grill, a salamander grill, a deep fryer for breaded donuts or sandwiches, a kettle, a coffee machine, a microwave, a beautiful and functional display case.
Approximate equipment prices:
- Contact grill - 10 thousand rubles
- Salamander grills for semi-finished products – 25000
- Roller grill for sausages – 7000
- Deep fryer - 12-15 thousand
- Showcase with heating function - 20000
- Trailer - trailer - from 200 to 600 thousand
A refrigerator, microwave and kettle will cost 20 thousand rubles, but you need to take a good and powerful coffee machine, from 25 thousand and more. But you can not buy it at the beginning, but trade a coffee drink from 3 in 1 bags.
In total, the costs in the economy version can range from 300 thousand rubles, and in the expensive version - up to 800 thousand. You will need about 20-25 thousand for the purchase of products to start work, it would be nice to also order branded packaging, napkins, cups, this is about 10 thousand more a month. If the traffic is high, then you will have to spend more, but in this case, the profit will cover these costs. The profitability of a sandwich shop should be 30%, plus or minus 5%, and the average monthly revenue in a small town should be about 250 thousand rubles. Such an enterprise should pay off in 5-6 months, the period is rather short, the forecasts are very optimistic.
Promotion and advertising
Promote this species business will be, basically, the product itself. The better it is, the faster the news about decent and inexpensive food will spread throughout the city, and people will come to you not even “along the way”, but on purpose. In any case, image advertising on radio, on TV, in local programs will not interfere with you. But it is best to arrange the distribution of discounts, which give the right to receive a discount on all goods or on the novelties of the day, for example. You can hold presentations and tastings, use animators to work on the street.
It is necessary to pay close attention to the selection of the name, it will need to be played both in the sign and in promotional materials. For example - "fast boutique", a name close to the people and talking about the main advantage of food - fast. You can pick up a classic name - sandwich, or creative - Mr. Booster.
Your imagination should be guided by main idea- the name should be understandable to all consumer groups, it should attract attention, inspire confidence and encourage purchase. Logo, slogan, color scheme - all this is best worked out with a creative designer and marketer.
E.Shchugoreva
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The tradition of "fast food" in our country is only gaining momentum. Economists claim the annual growth of this market segment by more than 20%. For example, in England, according to statistics, a third of Britons consume sandwiches (in English - a sandwich) at least once a day. The rapid growth of the sandwich market in England began in 1990 and today the range of sandwiches sold there is very diverse.
The competition on Russian market the production of sandwiches is still at a low level, but it is only a matter of time. The profitability of sandwich production is estimated at 40-50%.
What is the advantage of sandwiches over other fast food:
– Sandwiches are sold in packaged form, so they inspire greater confidence in customers and do not get their hands dirty when consumed;
– You can sell sandwiches in a variety of ways, from selling at the place of preparation to selling through vending machines;
- The price of a sandwich is lower than, for example, a shawarma or a hamburger, which means that the sandwich is available to a wider range of consumers.
Activity registration
To carry out activities, it is enough to register individual entrepreneurship However, in some cases it is more expedient to open a legal entity.
room
For the organization of production, a room with an area of 100 m2 will be required. Renting such an area provides for monthly fixed costs from 50 thousand rubles or depending on the region (more expensive in the Moscow region). It is important to note that not every room is suitable. Since this is the production of products, regulatory authorities in the form of SES impose special requirements on such enterprises. So, the height of the ceilings in production shop must be at least 3 meters, the walls must be whitewashed, exhaust ventilation, constant water supply are required.
Staff
As in any food production, it is necessary to create a large staff of qualified specialists. Depending on the scale of production, it will be necessary to employ the following workers:
– Technologist;
– Baker;
– Packer;
- Cook;
– Handyman;
- Accountant;
- Sales manager;
- Driver;
- Security guard.
The total wage fund of such a team will be at least 200 thousand rubles a month. Plus, 30% of this fund must be deducted to social funds (PFR and FSS).
Equipment
Consider a list necessary equipment for the production of sandwiches.
1. Installation of a mini-bakery for baking bread. This equipment will not be needed if ready-made bread is purchased (by agreement with the bakery). However, the advantages of own bakery will be that it will be possible to control the entire production process, independently form the assortment and taste of products. The list of equipment for baking bread includes:
- flour sifter;
- water dispenser;
- proofing chamber;
– rotary cabinet;
– trolleys, forms for bread.
The cost of a set of equipment for a mini-bakery starts from 300 thousand rubles. If you purchase an automatic line, the costs can be more than 2 million rubles.
2. Equipment for cutting pieces of bread into square pieces 1-1.2 cm thick. The price of a bread slicer starts from 150 thousand rubles.
3. Working tables on which operators lay the stuffing in sliced pieces of bread and form a finished sandwich. Next, the sandwich is cut into halves of a triangular shape and a sandwich is obtained. Meat, fish, sausages, mushrooms, cheeses, vegetables, etc. are used as fillings.
4. Equipment for packing finished sandwiches. This process can be carried out both manually, which will significantly reduce the initial investment, but increase in the subsequent fixed costs for wages, or a thermoforming machine for packaging sandwiches is purchased, but such lines cost from 1.5 million rubles. Therefore, the choice to automate this process or not depends on the amount of investment in the business, the planned production volume, etc.
5. Storage finished products and other equipment. To store finished products, you need to purchase a refrigerator. Other equipment that is necessary for production includes: knives, commodity scales, racks, vegetable cutters, washing baths, cutting boards, gastronomy containers, etc.
You should also purchase at least one car to deliver products to points of sale. Ideally, the purchase of several cars is required, since the delivery of products to retail outlets must be carried out daily, because sandwiches are a perishable product. Delivery of ready-made sandwiches starts in the morning, and the maximum number of outlets per route is no more than 50.
Total initial costs for starting the project in several options:
1. Option with a full range of equipment and automation of production processes from baking bread to packing sandwiches - an investment of 5 million rubles. Such a workshop is capable of producing more than 5000 units. products. This also includes the creation of our own fleet of vehicles for the delivery of sandwiches to points of sale. Large investments imply large production volumes and coverage of regional sales markets;
2. Option with your own mini-bakery - from 1 million rubles. It is assumed that the entire production cycle will be serviced by workers (manual labor), starting from baking bread, ending with product packaging and delivery to sales points. This option is designed for small production volumes - up to 500 sandwiches per day;
3. Option with the purchase of ready-made bread - 600 thousand rubles. This is the cheapest way to launch a project. Manufacturing process will be fully serviced by manual labor without automation. Bread baking will be carried out under an agreement with a third-party organization.
The range of sandwiches may include:
– Meat sandwich (ham, sausage, chicken, bacon) with herbs;
– Cheese sandwich;
– Sandwich with fish (pink salmon, chum salmon, tuna);
- A shrimp sandwich.
Sandwiches can be sold through:
– Own retail outlets, such as kiosks, shopping trailers, shopping carts;
– Through the conclusion of contracts for the supply of products to buffets and snack bars;
– Realization of sandwiches through vending machines installed in shopping centers, bus and railway stations, schools, universities, cinemas, gas stations, airports, etc.
Concept for the choice of packaging materials
General characteristics of packaging:
Packaging without sealing (shelf life of the product is up to 48 hours without the addition of preservatives - cook&chill with cooling in a blast chiller) - cardboard triangles with a window, OPS triangles, PP, PET, PS, EPS trays. Packing method - manually
Sealed packaging (shelf life up to 120 hours without adding preservatives - CapKold pasteurization) - trays and cups sealed with film and foil - PET, CPET, PP + EVOH. Packing method - semi-automatic
Packaging with sealing in MGS - flow pack (shelf life up to 168 hours) - packaging method - automatic
It is important to understand that MGS technology is needed only for storage for a period of 5-14 days. If you assume that the distribution channels for sandwiches do not require such a long shelf life, then we can significantly save on the purchase of equipment.
Eat&Go menu concept
The assortment of sandwiches, turnips and salad rolls should be divided into "winter" and "off-season". Almost all sandwiches contain a large amount of salads and fresh vegetables. Either it is necessary to organize deliveries from China year-round, or the assortment of "off-season" sandwiches will have to be significantly changed, removing the most expensive items.
Types and types of sandwich bases:
Beigale - a special form of a round bun
rap tortilla
Armenian lavash (Arabian lafa) for shawarma
French baguette
Panini chaobatta fresh
toast sandwiches
Mini Sandwiches (4 per pack)
Sandwiches have the following types of packaging:
Oriented polystyrene correx - OPS
High density polyethylene correx - LDPE
Food grade octane or butane stretch film
Cardboard box (similar to McDonald's burgers)
Attention! The type of packaging significantly affects the food cost of the product.
For production volumes of 2000-3000 sandwiches per day, it is not advisable to produce bread at the enterprise for the following reasons:
This bread is made with the addition of special improvers and preservatives for an extended shelf life;
This bread is baked in hearth ovens, which are extremely expensive (from 150,000 euros);
For the production of 2000 sandwiches, only 125 loaves of bread would be required, which is impractical to bake.
If you still decide to work on your own bread, then the assortment of bread can be as follows:
Beigal;
Tortilla;
Yeast bread of the highest grade;
Layered croissants
All breads are available in Taiwan and Thailand. In addition, the "lack of good bread" in Irkutsk does not mean that there are no capacities for its production. You need to negotiate with the manufacturer for the supply of products according to your recipe. We will develop a recipe.
Fillers for sandwiches:
Vegetable bases (China):
Leaf salads
fresh tomatoes
fresh cucumbers
Canned cucumbers
Canned peppers
Canned olives and black olives
eggplant
Bell pepper
Bulb onions
Sauces (own production):
Vegetable salsa (tomatoes, sweet peppers, hot peppers, spinach, onions, capers, olives)
Thousand Islands
pepper sauce
Indian curry
Demi look
Tabasco - Chile
sweet chili
Yogurt with pickles (ala tzatziki)
garlic
Enchilada
Mexican
Neapolitan
French mustard
Dijon mustard
Chili ketchup
Ketchup spicy
Ketchup sweet and sour
Italian tomato
Gastronomic bases and fillers:
Bouzhenina
Grilled chicken
Turkey - grill
Ham - carbonate
Cold smoked trout
Salted salmon
Canned tuna
chicken eggs
Quail eggs
Onion - fries
Cheeses, hard
Processed cheese
Cheeses with mold
Smoked sausages (similar to hunting ones)
Deli sausages (like Munich)
Dried beef (a la basturma or raw smoked)
Chopped beef steak
Terrine of 3 meats
Meatballs - meatballs
Boiled tongue
Sausages smoked and boiled natural (ala hotdog)
Breaded pork schnitzel
Breaded chicken schnitzel
Breaded king prawns
Canned squids
chicken nuggets
Fish nuggets
Pork medallions
Salami (various types)
Combinations of sandwiches are now not important for the preparation of TOR for production
Soups
Cream soups
With lentils, beans and smoked ham (served with croutons)
Creamy with salmon
Tomato with Provence herbs (ala kharcho)
With spinach and chicken
Filling soups
Chicken noodles with mushrooms
chicken noodles
Solyanka meat
Mixed fish solyanka
pea
Snacks for Sets (3 Snacks per Tray) - Reheatable
Salsa in assortment (stewed vegetables in sauce)
Salads based on gastronomy and pasta (pasta)
Wok - al dente vegetables (all combinations: peppers, cabbage, carrots, bean pods, soy sprouts - canned Chinese-made products);
Dim sums;
Spring - rolls;
Breaded snacks (ham, cheese, crab sticks, breaded fish with sauce)
Idaho style potato wedges with spices
Kebabs in puree (Balkan grill)
Mixed vegetables (spicy, spicy, sweet like Mexican)
Vegetable and meat-and-vegetable rolls;
Lasagna;
Pancakes with fillings sliced obliquely;
Meatballs (meatballs in sauces);
Vegetable caviar, mashed;
Mixes of sausages in sauce;
Meat and fish semi-finished products in brioche (special dough breading)
Starters for sets (3 starters per tray) - chilled
All types of cuts of salads with various sauces;
Cheese and sausage gastronomy;
Rolls;
Gherkins, pickles and fermentations;
Jellied, jelly, jelly
Main dishes
Dumplings, dumplings, ravioli
Casseroles
Omelets (for breakfast)
beef stroganoff
Meat, fish, vegetables in batter
Lumpy dishes
Teppanyaki
Salads
Gas stations
The standard set consists of:
Three snacks
Main course (garnish + hot, one large dish)
Bread (homemade)
You can also order soup.
The daily menu consists of:
Three appetizers with no choice
4-5 main courses to choose from
one soup
The essence of the proposed business idea is to open an institution from the fast food category - an affordable sandwich price category focused on serving visitors with an average and higher income level.
Possible locations for sandwich shops nearby:
- major transport interchanges;
- metro;
- educational institutions;
- locations office buildings categories "B" and "C";
- large grocery or clothing markets located on arrays..
business concept
A sandwich bar, or a sandwich bar in the American style, is one of the most sought-after and promising varieties. The street variety of a sandwich shop is actually trade pavilion(stall, kiosk), which prepares and sells hot and cold sandwiches.
As a rule, the following is presented in a sandwich shop range:
- classic cold sandwiches (with cheese, ham, sausage, fish, vegetables);
- hot sandwiches with various fillings (fried meat, mushrooms, seafood);
- closed sandwiches (sandwiches), with stuffing and vegetables between two pieces of bread;
- hot breaded sandwiches;
- drinks (juice in assortment, carbonated drinks, tea, coffee).
The basis of the assortment of the future business will be various hot sandwiches (sandwiches, burgers) with cheese, sausage, ham, sausages, seafood and vegetables. In order to attract additional customers with low incomes, it is proposed to additionally organize the baking of puffs and pies with filling.
Justification of business prospects
The prospects of such a business as a sandwich shop are directly related to the growing popularity of such catering establishments as fast food. Thus, according to retail.ru, the turnover growth of the fast food market in Russia in 2012 amounted to more than 30% . And this, in general, is quite natural: overcoming the consequences of the financial crisis and the gradual increase in the well-being of our fellow citizens, accompanied by a catastrophic decrease in their free time, increases the need for places where you can eat. Fast, tasty, but at the same time - inexpensive.
One of the main success factors for such a business as a sandwich shop is right choice the location of the object, as well as the compliance of its concept with the characteristics target audience. Speaking about the location, it should immediately be said that various sandwiches, sandwiches, etc. - not the product for which they will go through the whole city.
Therefore, the main audience for such a business is people who permanently or temporarily stay at its location. In this regard, it is very good to locate such an object near transport interchanges located at the intersection of major highways. Also, the success of a business can be facilitated by the presence of nearby educational institutions, markets, administrative or office buildings, with a large number of employees.
But the expediency of opening a sandwich shop near large shopping and entertainment centers is ambiguous. On the one hand, malls form large flows of visitors and create conditions for attracting customers. On the other hand, there are already fast foods on their territory that will directly compete with future business.
Since the idea presented is about opening a fast food street, there is no requirement for a sandwich shop. And all equipment, as well as personnel, will be located in a special transport container (stall) for fast foods.
Required equipment
To organize a sandwich shop, you will need the following list of equipment:
- contact (pressure) grill;
- salamander grill and roller-grill;
- apparatus for making hot dogs;
- fryer;
- kettle;
- showcase and refrigerator;
- microwave.
Variant of a complete set of street fast food "Sandwich"
| Photo | Name | Purpose | price, rub. |
| Used to toast sandwiches on both sides | |||
 | Used for heating semi-finished products | ||
 | Required for frying sausages and wieners | ||
| Used for frying pies, pasties, meat and fish for sandwiches | |||
 | Used to make hot dogs | ||
 | Used for storage and presentation of finished products | ||
| Trading trailer | Used as a mobile outlet | ||
Additionally on outlet can be purchased:
- Refrigerator, price 10,000 rubles.
- Microwave oven, price 5,000 rubles.
- Kettle, price 5,000 rubles.
In total, the purchase of equipment requires funds in the amount of 299,500 rubles.
Feasibility study of investments in the organization of mobile fast food "Butterbrodnaya"
The capital cost of starting a business is:
- purchase of equipment: 299,500 rubles.
- purchase of food products, consumables: 20,000 rubles.
- expenses for organizing activities: development of technical specifications and technical specifications for products sold, other expenses - 30,000 rubles.
Total capital expenditure to open 349 500 rubles.
Calculation of revenue and profitability of activities
* The value of profitability is determined based on the expert opinion of the author of the material.
To open a Subway diner, you need about 5 million rubles. Franchisees surveyed by RBC beat them off in two to three years
Alexander Antropov (pictured) from Moscow opened his first Subway restaurant in 2001 (Photo: Oleg Yakovlev / RBC)
Subway is one of the largest fast food chains in the world: at the beginning of 2016, almost 44.7 thousand establishments were operating. In Russia, the network appeared in 1994, when the master franchise for the country was acquired by American company Subway Russia Franchising Company. Before the crisis of 2008-2009, Subway in Russia developed extremely slowly. At the beginning of 2010, there were only about 60 Subway outlets in Russia. Over the next three years, the network grew to 420 establishments. “Before the crisis, wealthy people invested in mutual funds, investment real estate, deposits, but all this stopped working,” explains Gennady Kochetkov, president of Subway Russia Development Company (which develops a franchise in Russia). “They began to look for where to invest capital to make it work, and they came to us.” According to Kochetkov, the majority of Subway franchisees in Russia are established entrepreneurs for whom the fast food business is not the first.
True, the next crisis, which began in 2014, did not benefit Subway. Since September 2014, its network in Russia has decreased by 50 points, to 640 establishments. “We lost about 50 outlets due to the policy of the Moscow authorities to demolish kiosks and pavilions,” explains Kochetkov. “Franchisees usually do not return the franchise after closing, but keep it until better times, in order to open something later.” About 80 more restaurants over the past two years have “left” the chain due to a number of franchisees with a franchisor.
With its concept, Subway is very different from other market leaders - McDonalds and Burger King: “The food point has two functions - to feed the visitor and create a place for his socialization,” says Kochetkov. “Subway does not always and everywhere perform the second function, its main function is to feed, so they don’t go to us through the whole city, but come in to have a quick bite or take a sandwich with them.”
The franchisor says
Becoming a Subway partner in Russia is quite simple. You can apply on the website or come to one of the meetings with potential franchisees that Subway Russia holds twice a month in various cities of the country. According to Kochetkov, there are no special requirements for candidates: “But we look at whether a person has entrepreneurial experience: it is necessary that he understands what a business is. In addition, not all young people can manage their peers.” In the US, Subway franchises are sold only to those who will manage the business themselves, but for Russia, according to Kochetkov, an exception has been made.
A Subway franchise in Russia used to cost $12,000 (excluding VAT, $15,000 in the US), but due to the sharp devaluation of the ruble in December 2014 lump sum it was decided to reduce it to $7.5 thousand, and fix the exchange rate: 60 rubles. per dollar, so the franchise now costs 450 thousand rubles. The second franchise will cost less - 336 thousand rubles, the third - 228 thousand rubles.
For his own money, the franchisee gets access to the IT system of the network, the franchisor helps him with the design project of the point and trains the entrepreneur himself, the manager and the staff (they are called the sandwich artist in the network). The franchise owner must pass the exam after training, without which he will not receive permission to open a point.
Subway Russia does not help the franchisee with the search for premises, but approves the selected object. The network does not help in finding funding and does not draw up a business plan. “This is prohibited by American law,” explains Kochetkov. According to him, to open a restaurant, a room of 40 sq. m (in mall, where you need to place only the kitchen and the distribution area) up to 100 sq. m (in street retail, where a seating area for several dozen seats is needed), with 30 kW of electric power. Investments in opening a point now range from 4 million to 7 million rubles, their size largely depends on the desire of the franchisee to invest in repairs and the purchase of furniture.
A commercial concession agreement is concluded with the franchisee for a period of up to 20 years. According to it, the partner does not receive an exclusive for any territory, but is free to open outlets throughout the country. The right location is one of the most important success factors. The best point in St. Petersburg is on Nevsky, and in Moscow - on Nikolskaya. Kochetkov recommends opening Subway also at gas stations and near major universities. “But an experiment at the Melnitsa construction market showed that this is not our place: sellers cook there themselves, and visitors do not stay,” he notes. Kochetkov does not recommend that potential franchisees choose premises in Moscow in non-stationary facilities and on the first floors of residential buildings - here the Moscow government may unexpectedly interfere. Usually, the opening of a restaurant takes two to three months from the date of signing the contract.
According to Kochetkov, out of the conditional average of 5 million rubles. seed investment 1.5 million rubles will go to repair the premises, 2 million rubles. - for the purchase of equipment and furniture. Up to 250 thousand rubles will have to be spent on decorating the premises inside and out (signboard, menu, etc.). Subway Russia recommends looking for a room, the rent for which will not exceed 2 thousand rubles. for 1 sq. m per month. “If you find a room that rents more than 20% of your income, then you work for the landlord, if less, for yourself,” Kochetkov describes the principle of choosing. According to him, the average check in the network is about 250 rubles, the number of checks per day ranges from 100 (bad) to 300 (excellent). The cost of making sandwiches (including food and labor, but without rent) should not exceed 50% of revenue. The franchisee can set any prices.
Each franchisee pays a royalty of 8% of the proceeds, as well as 1.5% of the proceeds to the marketing fund. All restaurant cash desks transmit sales information to the Subway Russia server so that the franchisor can see the franchisee's revenue. According to Kochetkov, a good restaurant operates with a 20 percent return on net profit, which allows the owner to recoup his investment in 24 months.
The franchisees say
Alexander Antropov from Moscow opened his first Subway restaurant in 2001 at the Belorussky railway station, paying a lump sum fee of $12,000. Before that, he owned a cafe, but did not have much entrepreneurial experience. Now there are 17 points in its network. “Investments in each restaurant are very different,” Antropov tells RBC. “If it’s a food court, then the investment is 3-4 million rubles, if it’s a cafe, it’s 6-9 million rubles.” According to him, Subway Russia encourages franchisees to build their own chains. “When you undertake to open several outlets during the year, the lump-sum fee can be only $2,000 for each,” the entrepreneur notes. Antropov opened the last point a year ago, keeping within 4 million rubles. thanks to the purchase of domestic equipment and furniture.
The area of Antropov's establishments is 40-70 sq. m: “A large area is unprofitable due to high rental rates,” the entrepreneur notes. The maximum rent he pays per month is 300 thousand rubles. The average check in the Antropov network is 300 rubles, attendance is 80-300 people a day. The revenue of points fluctuates between 1-3 million rubles. per month. Profitability on net profit - 8-10%. “Labor costs account for up to 35% of the cost, food - up to 30%, rent - 20%,” Antropov describes the main items of expenditure. At each point he employs five to seven people. Ordinary personnel receive 120 rubles. at one o'clock. One manager controls several outlets.
“The most important thing is the flow of customers: on Butyrsky Val, people go to Subway office workers, at the station - passengers, - explains Antropov. — It works well in the center of Moscow, at railway stations, airports, office centers and exhibition complexes. I don't work in residential areas." For 15 years, Antropov closed only three restaurants: "We did not agree with the owner on the lease."
Alexander Antropov (pictured) has 17 Subway eateries. Best of all, according to him, the franchise works "in the center of Moscow, at railway stations, airports, office centers and exhibition complexes" (Photo: Oleg Yakovlev / RBC)
Olga Lipaeva launched her first restaurant in Astrakhan in 2007. She had no entrepreneurial experience. The first Astrakhan Subway is located in a small shopping center on the third floor. For two years of work, Lipaeva earned money to open a second restaurant. Now there are 13 points in its network.
“We have all the restaurants on lease, we carefully work out the economics of each point and broke even in the first quarter,” says Lipaeva. The area of its establishments ranges from 40 to 150 square meters. m (70 seats). The average check in the network is 260 rubles. The number of checks ranges from 80 to 250 per day. “There is a restaurant in a shopping center - the average check is higher there, and there is a restaurant near the university - the check is lower there, but there are more visitors,” says Lipaeva. According to her, the profitability of outlets does not exceed 15%.
She estimates investments in the discovery at 3-4.5 million rubles. About 70% is for the purchase of equipment and furniture, 20% for repairs. If the lump-sum payment for the first restaurant was $12 thousand for Lipaeva, then for the last one, opened in January 2014, it was $6.6 thousand. She plans to open new restaurants.
Roman Berestovsky from Tyumen opened the first two Subway restaurants in 2012 in the street retail format. "I already had successful business— distribution alcoholic beverages, but it was necessary to diversify the capital, ”he tells RBC. He purposefully chose franchises in the field Catering due to the low market entry threshold and fast payback periods. Now Berestovsky has 12 restaurants in Tyumen, Tobolsk, Barnaul and Novosibirsk. Berestovsky estimates investments in the opening of one point at $1,000 per 1 sq. m. m area. The points reach the current payback for the second to sixth month of work. If this does not happen, Berestovsky changes the location. The return on investment takes two to three years.
Valery Krasov opened his first Subway in 2011 in Volzhsky, a suburb of Volgograd. Due to the high cost of equipment, Krasov himself was engaged in the repair of the premises. “We spent 5 million rubles on the launch: about 70% for equipment, 10% for repairs, 15% for advertising, and 5% for the initial order of products,” he recalls. “It was my first experience, I didn’t know how to reduce costs: I laid the most expensive tiles, imagining that this was a real restaurant.” Three months later, Krasov's point began to make a profit.
Krasov paid back his initial investment within a year: "We worked day and night with my wife." Six months later, the couple decided to open a restaurant in Volgograd itself. “We promoted the brand, so we had to either go ourselves, or someone else would open it,” explains Krasov. “Now we open a new point every six months.” In September 2015, Krasov opened the tenth restaurant.
The lump-sum contribution at the opening of the last restaurant at Krasov's was only 200 thousand rubles, and the investment was half as much as in the first. “Now I know everything, I buy everything myself,” he explains. - For three restaurants, I myself built pavilions of 100 square meters. m. On average, from 100 to 250 people a day come to Krasov's restaurants, and the average bill is 230-270 rubles. Profit before taxes is 80-300 thousand rubles. per month with a turnover of 0.5-1.2 million rubles. Krasov has four to eight employees in one restaurant. He is pleased with the Subway franchise and intends to open new restaurants in Volgograd: “There are other franchisees in the city, but I think they will disappear soon, and I will take their points.”
Main problems: personnel and rent
The main problem of the franchisee Olga Lipaeva from Astrakhan is the shortage of personnel. “There are few students who want to work with us,” she complains. The average salary in its points - 15-20 thousand rubles per month. Antropov from Moscow also complains about negligent students. “Many people want to work two hours a day,” he notes. “Students are unpredictable people, someone will work for two days and leave,” Krasov from Volgograd echoes his colleagues. Another problem for Subway franchisees is "raised rental rates," says Antropov from Moscow. Due to the expensive rent, Muscovite Andrey Dikarev could not break even for two years, so he closed it, ceasing to work on a franchise. But Roman Berestovsky from Tyumen was more persistent: he had already changed the location of his establishments several times, however, not only because of rent, but also because of the small traffic of visitors. “Another problem is low brand recognition, we had to talk about the benefits, give them a try,” says Lipaeva from Astrakhan.
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