How to open a lingerie franchise. The best lingerie franchise: features, advantages and requirements Fashion show franchise

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If you want a spectacular business with erotic notes, start selling underwear from famous brand and you will definitely like it. A franchise from any brand is similar in terms and conditions and differs only in cost and royalty amount. We will consider what it offers to our future partners famous brands linen

What is needed for a partnership?

The company of foreign brands does not have any personal requirements; they are the same as other corporations that offer a franchise.

To summarize, we can say that a franchise from an underwear brand is available to those who meet the following parameters.

Has a great desire to work in the same team with the franchisor and wants to engage in sales of underwear.
Can afford to pay the cost of the franchise and additional expenses. You must have good financial stability.
Oriented in the local market and the desires of buyers. You need to know what exactly your future customers prefer.
You should be able to negotiate the best location for your lingerie store.

How to become a partner?

If you are interested in a franchise from a well-known company for the production and sale of underwear, then you need to go through everything necessary steps until the opening of his store.

Contact the company of your choice and discuss the possibility of obtaining a franchise.
Walk around the city and look for a good place for your future lingerie boutique.
Sign an agreement with the owner retail space, as well as with the franchisor company.
Carefully measure the room, photograph it, make a plan. Submit all this to the main office of your franchisor, where they will develop a design project for you.
Take permission from the owner of the premises for reconstruction and repair work.
Purchase everything you need Construction Materials and hire workers.
Prepare the room for opening.
Receive the first shipment of goods from the franchisor and place it.
Run an advertising campaign.
Open your own boutique.

You will have to work approximately according to this scheme, regardless of which lingerie company the franchise was signed with.

Benefits of a Franchise

When you purchase a franchise, your franchisor takes on part of your worries about opening a store. In addition, the franchise brings with it a lot of other advantages.

You will open a store under a revered and well-recognized brand.
The franchisor will be the guarantor that your store will be profitable.
If you wish and take a franchise with a full package of services, the franchisor will give you a ready-made new shop"Full construction".
You will not worry about where to put the rest of the products in the warehouse.
You will receive strong support from the franchisor's head office at all stages of opening and operating your business.

Requirements

Franchisors have certain requirements for a future partner that must be met in order to obtain the expected cooperation. And so, a franchise will be available to you if you can prove yourself well both mentally and financially.

Finding premises for a store is perhaps the very first and most important thing on your difficult path. Companies require that their company stores have an area of at least sixty square meters. Moreover, your future boutique should be located in the first row on one of the most traveled streets in the city, because it is in a presentable shopping center. In any case, the store should have a large glass showcase on which several models of lingerie from the most new collection and promotional materials.

You will have to invest a fairly large amount in such a project. On average, it is about four million Russian rubles. Franchisors claim that if they follow the proposed business plan, their franchisees will be able to recoup this money in a year, and then simply receive considerable income.

The cost of a franchise varies from company to company. Therefore, you don’t have to think twice, just call the head office of the brand you like and ask about the franchise conditions.

Not everyone wants to sell luxury lingerie, but if you are one of those people, then you should not put off your dream for later, especially in view of the rapidly growing competition. The sooner your franchise agreement is signed, the sooner you can open your own business and occupy a cell in the business sector of your city.

A franchise is your quick push towards income and successful business. Now there is someone to take care of you.

Catalog of franchises selling lingerie

	Investments: From RUB 1,600,000. Calzedonia is a popular Italian manufacturer of quality underwear and hosiery. The brand is known in several countries, including Russia. It develops on the basis of its own retail and franchise network. Let's find out more about the Calcedonia franchise. The foundation of the first store took place in 1986, in a suburban area of Verona. The relatively small store offered women’s tights and…

	Investments: From 5,500,000 - 6,000,000 rubles. Have you already thought about what exactly you want to do in life? Maybe you are interested in boutiques? If you want to see attractive and wealthy clients, then you should definitely open a lingerie store. Nothing attracts socialites better than good branded lingerie. One of the most revered brands is considered to be Intimissimi, which produces high-quality…
	Investments: 3,000,000 - 4,200,000 rubles. INCANTO is an Italian lingerie brand designed for dynamic people. modern women and men who value impeccable style, beauty, comfort and good quality. The sale of women's and men's underwear has rightfully occupied its niche in the clothing market and sewing products. There are many companies specializing in the sale of only underwear and similar products. The INCANTO store is one of…
	Investments: from 900,000 rub. The SERGE company is one of the leading manufacturers of underwear and knitwear in the Republic of Belarus. The philosophy of our company is an exclusive attitude towards the human body, which is why we pay Special attention development of models and selection of fabrics for our products. We use only high-quality materials, which, combined with the ideas of designers, turn into stylish and comfortable models. Having…
	Investments: 1,500,000 - 2,100,000 rubles. VIS-A-VIS is a modern and dynamically developing brand of clothing and underwear, which is known in Russian market for over 9 years now. During this time, she gained enormous popularity and became well recognized. Every year, millions of Russian customers choose products under the VIS-A-VIS brand. Founding of the company – 2000 The first collection of women’s underwear – 2000. The first collection of men’s underwear…
	Investments: from RUB 1,000,000. Atlantic is one of the most popular brands of men's and women's underwear in Poland. For more than 20 years, the brand has been a leader in Central and Eastern Europe in this segment. The company's mission is to create modern, innovative underwear for men and women. We make sure that the underwear perfectly matches your needs, shapes your silhouette and gives you a feeling of exceptional comfort. We…
	Investments: 1,500,000 - 2,500,000 rubles. The history of the Parizhanka Group of Companies began in 1998 with small store linen in the city of Tolyatti. Over 14 years, the company has grown from a Russian regional store to international company. In May 2011, the takeover of the French enterprise for the production of luxury swimwear “WILGAL” was completed. Today “Parizhanka” has more than 50 stores in Russia and the CIS. Wholesale supply of linen company…
	Investments: from RUB 1,300,000. The United Europe-Elite Group of Companies was founded in 2001 and specializes in the production and distribution of underwear and tights. The basis of the company's successful business is long-term cooperation with the largest Italian textile concern Golden Lady Group - the company has exclusive rights to sell the concern's products in the territory of Russian Federation. The United Europe-Elite Group of Companies successfully cooperates with...
	Investments: 150,000 - 1,500,000 rubles. Advantages of the PRIZ company 25 years of work in the clothing market 1,170 company employees 400 clients around the world 20 own stores ranging in size from 250 to 500 m2 15 franchise stores from 10 to 250 m2 no lump-sum fee (one-time fee) and royalties (monthly deductions) Advantages clothes "PRIZ", "Stilla", "Marcello Marcellini" 500 models produced per year (In…
	Investments: 500,000 - 1,000,000 rubles. LLC STD "Milabel" has been one of the leaders in the domestic lingerie market for more than 20 years. Until 2015, the company was known as STD Milavitsa CJSC and was one of the largest distributors of the famous Belarusian factory Milavitsa. In 2015, the format of the single-brand Milavitsa stores was changed to the multi-brand Milabel, which allowed the company to feel much more confident in the modern... Investments: from RUB 1,700,000. Franchising V.I.P.A stores is an amazing opportunity for those who want to open not just their own store, but become the owner of a truly bright and interesting business. If such words as “fashion”, “trends”, “designer” arouse your genuine interest, we invite you to create and give beauty with us. We have everything you need for this! V.I.P.A's unique product…

To independently select and compare businesses, we suggest using a simple search form: you can enter any name or amount of money that you are willing to invest in your own business.

Therefore, many young businessmen prefer to take their first steps by purchasing a franchise, where the partner provides not only a popular and promoted brand, but also a business development scheme that has already been tested and works, and in addition to this comes advice and assistance from the company. But before signing a franchise purchase agreement, you should very carefully study all the offers and figure out what your franchisor expects from you, and what you get after signing.

Today the franchising market is in full bloom, and finding an offer that interests you will not be difficult. But don’t rush to formalize everything, but look through the entire market of offers and evaluate your own strengths and resources.

By purchasing a franchise, you begin to work under the name of a certain brand and according to their rules, so if after some time you decide to close this business, it will not be so easy to do this without significant financial losses. For this reason, the choice should be approached very seriously and meticulously. You should conduct a preliminary market study to determine whether there is demand for different clothing brands; you should be especially careful when choosing underwear brands.

Women's love for beautiful underwear seems incomprehensible at first, because a simple set is much more convenient, especially if there is no special occasion to wear it.

But in fact, the right underwear has a significant impact on a woman’s mood, decorates and corrects her figure, and is also very pleasant for the body.

Many entrepreneurs know that working under a franchise is the easiest and most effective start. Currently, the number of lingerie stores is increasing by 10% annually.

Benefits of opening such a point:

this market niche in large cities is practically not filled;
most women prefer to buy a set than its individual components, and believe that such a purchase is more profitable;
the client base consists of women with average incomes who are willing to pay 1 thousand rubles or more for a set;
affordable purchase price;
the product always remains liquid - there is no need to re-evaluate stale products, they will still find their buyer someday;
quick payback and high level of income.

The main advantages of opening a franchise:

ready business model;
minimum opening times;
quality product and well-known brand;
the ability to open several points;
training from professionals.

When choosing a franchisor you should pay attention to:

on the size of the franchise network;
on the dynamics of development;
brand awareness;
on the level of reliability and efficiency of the franchise.

Requirements, conditions and costs of popular franchisors

Intimissimi

It is a well-known brand of underwear, produced in Italy. The network’s activities began about 20 years ago and have long won the love of the fair half of humanity.

Intimissimi salons typically have 3 main product collections:

sportswear for women and teenagers;
sets of underwear, tights/stockings;
bathrobes and other home clothes.

Particularly popular are underwear sets designed for special occasions:

corsets, decorated with decorative feathers;
underwear made from lace and translucent fabric;
seductive peignoirs.

The future franchisee must have start-up capital, follow corporate business standards and do everything to open your own business.

When selecting a room, you should proceed from the area 80-90 sq. m., including 15 sq. m. for warehouse. be located future store should be in the central part of the city or on the ground floor of a shopping center.

The company provides the new partner with comprehensive assistance:

provides a design project;
advises on furniture assembly;
helps to effectively develop the store;
conducts training for staff;
provides advertising paraphernalia.

The financial side includes:

capital investments from 5,500,000 to 6,000,000 rubles.;
acquisition commercial equipment —17,000 rub..;
payment of the entrance fee - 200,000 rub..

Victoria's secret

Is the largest American company, which specializes in the sale of women's underwear and swimwear. The stores of the network offer a very wide and varied assortment. The collections are developed by creative designers who are able to create both a modest, cozy set and an outright playful set.

In order to become the owner of a store in this chain, the franchisee will need to find a suitable premises located on the ground floor of a large shopping center. In this case, the area should be at least 30 sq. m.

From cooperation with the company he receives:

flexible pricing policy - prices range from 10 to 100 dollars;
business that pays off in the shortest possible time - from 3 to 9 months;
the ability to independently set a markup on products sold (the level of markup is influenced by the location and prestige of the shopping center).

The minimum cost of franchising is 25 000$ . Purchasing a master franchise will cost at $35,000(the main advantage is the ability to implement a franchise on your own behalf). By the way, if franchising is purchased for cities such as St. Petersburg and Moscow, the conditions will be individual.

"Parisian"

The main goal of the company is to simplify the process of opening a store for franchisees as much as possible. Cooperation with Parisianka is like ordering pizza to your home. One call and you are the owner of a delicious finished product.

Opening your own outlet will take only 2 months. During this time, a store project will be developed, equipment will be manufactured and goods will be supplied.

The parent company even helps the franchisee with the location of the future establishment. Square point of sale should be from 40 to 80 sq. m. In the company's reserves you can always find rental space of a leading regional agency.

The franchisor is ready to offer the aspiring entrepreneur the signing of an agreement at a reduced rental rate.

In addition, the partner can count on the development of a complete project for a future retail outlet, which includes both the architectural and construction part and the virtual installation of furniture. Only after receiving such a project can you begin repair work and installation of equipment.

To equip the hall with branded equipment, an amount of 200 euros per 1 sq.m. is required. m. The price of commercial equipment even includes illuminated advertising. And if additional lighting is required, you will need to pay extra for it.
The initial cost to open is from 1,300,000 to 2,500,000 rubles.(the main influence is the level of the establishment and square meters).
There is no lump sum payment required.

Before opening, the staff must necessarily undergo free training, which is based on the basic program of the parent company. It looks like this: a specialist capable of conducting an initial certification leaves for the location of a new store, trains, and then tests employees.

After the establishment starts operating, a company representative will come 2 times a year in order to evaluate the work of sellers and check how the concept of the point corresponds to the general standards of the network.

The development of the new store takes place under the following conditions:

The franchisee must purchase the first batch of goods in full;
It is possible to receive an order for the next season with a 20% advance payment;
if the partner shows a desire, then he can be sent the remains located in the central warehouse.

The most important advantage of cooperation is the possibility of setting a markup of 150%.

Milavitsa

It is a brand that has long and confidently occupied a leading position in this market segment. The brand has the following advantages: high quality, wide selection and affordable price.

To start a partnership, the following conditions must be met:

the number of residents in the city must be 100 thousand people or more;
one store is designed for at least 100 thousand people;
personnel must be trained regarding the rules of trade and the effective location of goods;
square trading floor should be 40 sq. m. and more;
number of employees - from 4 to 5 people;
It is better to choose a shopping center or separately as a location standing store, located on the main street of the city.

The franchise will cost the entrepreneur at $45,000. There are no other payments.

Benefits that the franchisee receives:

partial compensation for the cost of purchased commercial equipment;
popular brand;
preparation of a marketing strategy;
help in searching suitable premises.

Purchasing a franchise of this company is very profitable investment funds that, after one year, can guarantee the owner a stable income.

"Atlantic"

The Polish company Atlantic produces high-quality underwear and is rightfully one of the best manufacturers.

You can buy a franchise only by fulfilling the following conditions:

the population of the city must be at least 50 thousand people;
the size of the room area should vary from 35 to 55 sq. m.;
number of employees - 5 people;
store design in accordance with the ATLANTIC style;
full payment for the first batch of goods;
customer service at the highest level;
unquestioning adherence to company standards.

Interview with the founder of this business you can watch the video:

A franchise only requires capital investments in the amount of 900 thousand rubles. and more. Payment lump sum, no marketing expenses or royalties required.

Benefits that the franchisee receives:

well-known trademark;
purchasing goods on preferential terms;
technical support;
development of an individual design project;
product content in the required quantity;
marketing support.

Most often, novice entrepreneurs choose for their business an industry with which they themselves are well familiar. For example, wealthy ladies who regularly purchase lingerie in branded stores believe that a lingerie franchise will be an ideal field for them. The advantages of such a business are a small amount of investment and a less rapid rate of change in fashion than for clothing. But just the desire for elegance and a sense of style is not enough for the right choice major patron. The women's lingerie franchise must respond to the changing economic conditions in a positive manner.

Business benefits

Of course, each network of a large brand has its own conditions for working with franchisees, but in any case they will be more profitable than independent discovery points, since a novice businessman is provided with assistance in:

choosing a location for a store;
staff training;
selection and supply of assortment.

The main thing to remember is that this is just help, and not a third-party solution, since you will still have to solve the main issues yourself.

Selecting a location

So, the lingerie franchise has own rules on the placement of retail outlets and offer best options It is up to the franchisee himself to consider the patron. This is due to his knowledge of the city, because shops are opened, as a rule, at the place of residence. In this matter, the franchisor will only choose the option he likes from the proposed list, but according to his own conditions. The main thing is not only the location of the store, but also the area. Thus, it is simply impossible to find underwear franchises of 20 square meters; the minimum area requirements for a retail outlet are 25 meters, and then only for the Milabelle brand; others require much more.

A more acceptable option for premises is space in shopping centers, but you can also open a store as a street outlet in a separate building.

After determining the location of the point, repairs will have to be carried out at the expense of the franchisor, but according to the strict recommendations of network managers. All design and interior must completely match the brand. The same can apply to store furnishings.

Store filling

Of course, the first deliveries are agreed upon by both parties in order to fill the store shelves with a sufficient amount of goods. In the future, the choice of assortment depends on the demand at a given outlet, which the franchisee should rely on during subsequent orders. If you do not express special wishes at the time of orders, then a large chain will simply drain all the stale goods from official stores. Of course, the richness of the assortment also depends on the initial terms of the contract, which may involve partial third-party filling of the store or not. Orders of goods should also depend on seasonality, so that the shelves are not full of swimsuits in winter and thermal underwear in summer. The main thing is when choosing a small city as a retail outlet, take into account that the material wealth of its residents differs significantly from the capabilities of residents of megacities, so it is not worth bringing exclusive collections at high prices.

Employee training

According to the terms of the agreement, the franchisor is obliged to train new staff in all the nuances of working with clients, since its reputation will depend on the quality of their service. A lingerie franchise can only suggest theoretical trainings and master classes or practical internships in already operating own retail outlets. In addition, the training also applies to franchisees, who are provided with a network strategy for working with employees and clients.

To carry out high-quality accounting of goods and sales statistics, the entrepreneur is provided with specialized software, which can be used only temporarily or on an ongoing basis.

The advantage of some networks is the operation of discount and gift certificates not only at official points of sale, but also in franchise stores.

Network selection

A lingerie store franchise can work with domestic brands or with foreign ones. In the latter case, negotiations on opening a point will be carried out with a company representative in Russia. So, the name and assortment will depend on the choice of company, since each company has its own policy.

Thus, lingerie TM Women Secret, the franchise of which involves the sale of only lingerie and swimwear, can be distributed by an entrepreneur at a high level. Despite the narrow profile of the store, the quality and design of the best American lingerie brand has many fans.

The lingerie and tights franchise from the Italian brand Calzedonia can only be opened under the name Triumph. The assortment will be similar, but the sign itself immediately indicates an unofficial outlet. By the way, the Intimissimi chain of stores belongs to the same brand.

A franchise of a popular domestic brand can also be purchased. "Defile" produces underwear good quality, and cooperation with this company can bring no less profit and pleasure from work. This brand has occupied its niche in the market for two decades, creating not only high-quality and attractive underwear, but also not very expensive.

To work in a multi-brand retail outlet, you should pay attention to the companies “Milabel” or “Parizhanka”.

Opening costs

Depending on the chosen brand, a lingerie franchise can cost the owner 2-3 million rubles starting investments. Further contributions will be calculated as a separate expense item. In most cases, by the way, the lingerie franchise, reviews of real franchisees confirm this, does not require any royalties or lump-sum contributions. In this case, the return on initial costs can be determined in just a few months, because the percentage of markup for the store is determined by the entrepreneur himself.

Conclusion of an agreement

After determining the patron of the business and selecting a place to open, an official deal should be concluded between the partners. The executed contract always has a validity period of several years, but it can be extended in the future for an indefinite period. This option is beneficial to both parties, because in case of failure, the franchisor, in order not to spoil its reputation, can simply refuse to renew the contract, and in the case of a successful business, extend it and continue to make a profit from purchases.

Store placement conditions

When a patron provides a list of recommended places to open a retail outlet, you should be aware that each chain has special requirements for this. We should start with the fact that not every brand will agree to open a store in a locality with a small number of residents. Thus, the Italian Triumph franchise allows the operation of a new outlet only in a populated area with a minimum number of inhabitants of 400 thousand people.

In addition, several outlet formats can be selected. As already mentioned, greater preference is given to places in shopping centers, since underwear is considered the most purchased product there. The choice of floor in this case is not important, the main thing is that there is a high traffic flow of visitors.

A street store should also be opened on busy streets and in visible locations.

Possible difficulties

To find out all the features of running a franchise business with a particular brand, you should have a personal conversation with their current franchisee.

There are several reasons for this:

not everyone dares to speak negatively about the franchisor on the Internet;
negative comments may simply be deleted.

Partner dissatisfaction is most often caused by the discrepancy between real costs and those agreed upon at the initial time. At best, with telephone conversation even before the conclusion of the contract, it turns out that the actual amounts of required investments are much higher than stated. Then the partner will have the opportunity to refuse the deal in favor of another brand or delay the opening date of the store to collect the required amount.

Some unscrupulous franchisors present their demands for payment after the retail outlet has been repaired and the matter proceeds to the purchase of goods. By the way, this stage It may also have strict limits obliging the purchase of new expensive collections that cannot be sold in small towns. This leads to stagnation of goods, and sometimes franchisors independently send entrepreneurs their stale goods. A big problem for a franchise can also be the patron’s requirement for a mandatory deposit in a bank for a large amount. This gives them guarantees that the goods supplied will be paid for in any case, but can become an obstacle for a novice businessman.

In difficult economic conditions, it is better for young entrepreneurs to pay attention to multi-brand networks, with which there are much fewer difficulties than with representatives of only one brand.

Due to deteriorating conditions, many representatives of expensive brands prefer to reduce the cost of their goods and distribute them through other store chains. Also, many today pay attention to online stores, because such trade does not require payment for renting premises, repairs and payments wages several employees instead of one.

Conclusion

Based on all that has been said, you should think carefully about opening a stationary distribution point for branded underwear, and start the business only if you are confident of success. Today, the sale of underwear is quite profitable business. The most important thing is not to be afraid to start doing it. If you approach the matter wisely, then everything will definitely work out, and you will make a good profit.

She began working in Russia in 2004, and has been collaborating under the franchising program since 2005. Today, this brand sells women's and men's underwear.

The size of the investment here starts from five million rubles, and the lump-sum contribution is paid in the amount of two hundred thousand rubles. No royalties are required.

According to official information from the franchisor, the profitability here is about three hundred percent. It is only important to consider that such results can be obtained if about two thousand people pass by the store within one hour. The maximum payback period in this case is about one and a half years, and in the case of high traffic – approximately one year.

The company provides training to store employees and periodically holds free seminars and advanced training courses. Provides marketing and advertising support for the store. Assistance is provided in selecting suitable premises for opening a store. During cooperation, a well-functioning logistics system is used, which allows you to receive goods on time and without prior approval. The franchisor provides advisory support throughout the entire period of cooperation.

There are a number of requirements that apply to a place to open a store. In particular, it should be relatively Big city, the population of which exceeds three hundred fifty thousand people. The area of the point must be more than eighty square meters. It is recommended to locate the store on the first floors shopping centers. The store staff should consist of six employees. Also, the company partner must provide a bank certificate confirming that he has funds in the amount of 1.6 million rubles (minimum).

ATLANTIC

The Polish company ATLANTIC has been producing men's, women's and children's underwear since 1993. She launched the franchising program in 2008. Today there are more than eighty stores operating under this franchise in Russia.

To cooperate under the ATLANTIC franchise, you do not need to pay a lump sum fee or royalties. The initial investment volume here starts from one million rubles.

The franchisor company provides consulting and technical support, accompanying the partner from the moment the contract is signed. A design project for a retail outlet is created free of charge, and store personnel are trained. Advertising and marketing support is provided - this, in particular, means promoting the new store in print media and on television. Layouts of advertising and information materials are provided.

The premises for opening an ATLANTIC store must have an area of more than thirty-five square meters.

Triumph

The German company Triumph was founded in 1886, and it has been operating in Russia since 1995. Its franchising program was launched in 2008, and today there are twenty franchise stores operating under this brand in our country.

The approximate volume of investment here is from 2.5 to 3.5 million rubles. As noted by the franchisor, reaching the payback stage usually takes from one and a half to two years.

The parent company evaluates the location for the store and provides full marketing support during cooperation. Showcases change seasonally and various promotional events are regularly held. The partner’s work is audited and assistance is provided in increasing profits. Corporate equipment is provided for leasing and a design project for a retail outlet is developed. The sign is made and mannequins are supplied. Various POS materials for store design are also provided.

Experience in retail trade. It is also recommended to have at least 70% of personal funds, not counting the cost of opening a retail outlet. A valid legal entity is required.

It is recommended to open a Triumph store in a city with a population of more than three hundred thousand people. The premises for it should be located in the central part of the city and in places with busy traffic. It also requires storefronts with a width of more than six square meters and the ability to place a store sign directly on the facade. The area of the store premises must be more than sixty square meters. A separate entrance to the store from the street is also required.

DIM

The lingerie brand was founded in France in 1953. The company produces underwear for men and women. Today, this brand operates more than a hundred stores, which are located in more than forty countries in Europe, Asia, Africa and North America. This brand has been represented in Russia since 2009. Today in our country there are more than fifty stores operating under this franchise.

The total investment here starts from 2 million rubles, and the expected payback period is about one and a half years.

Pros and cons of lingerie store franchises

Let's start with the obvious disadvantages. Like any other store, a lingerie outlet should be located in an area with good traffic. If the store is opened in a place with low traffic, then its profit will be quite low. Again, if you open a department in a large and popular shopping complex, then the cost of rent can significantly exceed the profit.

There is also a factor such as seasonality. Still, in certain months, profits may decrease, since, for example, in the summer people prefer to spend more money on vacation than on purchasing clothes. Again, if the range of products offered is quite wide, then purchasing beachwear is not excluded. Naturally, even in the winter season, underwear for women can be in demand. Continuing this topic, it can be noted that disruptions in the supply of seasonal and current underwear are likely. That is, for example, in winter, supplies of underwear may be delayed and vice versa. Accordingly, because of this, a partner can easily miss out on significant profits, which can have an extremely negative impact on the operation of the store as a whole.

Before opening a store selling lingerie, it is also worth considering the need for additional investment. That is, it is quite possible that over time it will be necessary to invest a certain amount of money, or even take out loans, which is also not always convenient for many entrepreneurs. It’s good if the franchisor company comes into the situation and makes concessions, but otherwise the business may completely come to naught. By the way, some companies almost immediately require additional funds from the franchisee and this, as a rule, must be confirmed by a bank certificate.

If we talk about advantages, then they are also there and, in fact, there are more than enough of them here too. In particular, many companies in this area are ready to cooperate without a lump sum fee or royalty. This makes the franchisee’s activities somewhat easier, since unnecessary material expenses are no longer required. Even if you don’t have the required amount of money, you can agree on an installment plan, or, for example, return an illiquid product back. There are quite a lot of payment options here and for most entrepreneurs the terms of cooperation here turn out to be very acceptable.

If we think more globally, the relevance of such a business is obvious. People will always buy underwear. This is both a gift and just an everyday attribute. Substantial checks are not excluded, since many people today love beautiful and expensive underwear. True, you need to pay attention to competition, because to this day many people prefer to buy underwear in regular markets.

Conclusion

As expected, franchising in itself provides many advantages. However, given the many disadvantages, it is recommended to weigh the pros and cons. Considering that in this industry many entrepreneurs close their stores after a year or a year and a half, then a novice entrepreneur has the possibility of such an outcome. It is especially important to understand that at any time you may need working capital, and in the absence of such, the partner famous company will be forced to stop trading. It is recommended to have experience in trading - this can also reduce many risks.