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Everything is simple, like the first letters of the alphabet, like A, B, C - you are the owner of the enterprise, you have a potential client, and he needs to know about you. A B C.
Whether you are the owner of a small hardware store or a chain manager shopping centers- actions will be required approximately the same, just on a different scale.
At the same time, it is not always possible to turn to professionals in this or to hire such a staff. This is normal if the business is just starting. And it's okay if you just want to personally participate in this side of your child's life.
Do-it-yourself advertising, step one. "What's the name of the ship"
You are starting from scratch. You are not some petty employee of an already established office. You create your own business. You do not have a program prepared by someone. You are not handed out ready-made advertising leaflets, so that you simply hang them up.
How to tell the world about your enterprise? About your product?
Sit down and brainstorm - what exactly do you want to achieve? What place to take in a niche? Take risks for popularity or settle for stability?
How do your main or possible future competitors perform in terms of advertising? Do you want to stay in this business for as long as possible - or not? And how exactly do your competitors advertise their firms - in the media, on social networks, or on huge and expensive advertising posters along highways and avenues?
Your competitor is your enemy. But learn everything about him, and he will cease to be your enemy. He will become a miserable envious person.
If you are the owner of a small business, then other people, specialists, employees of advertising agencies can make advertising for you. And this is a good sign - if you have a creative idea in your head that they just need to bring to life. After all, by and large, the main question is not the technical ability to make advertising with your own hands, but the ability to create key ideas for it.
What if there is not even an idea? Well then, you don't Steve Jobs, be of good cheer. However, after all, Steve Jobs also once had no ideas.
By the way, according to legend, the name Apple was chosen precisely because the team could not give birth to another, more adequate idea. And it did shoot.
Have you already chosen a name for your company?
Your firm, your shop is your child. And you would hardly name your child Akaki. So it is in this case. A catchy, bright name, but at the same time conveying the essence of your activity - that's what you need. A good name is the starting point of your business. This is the first thing buyers know about you.
Second step. Outdoor advertising on your own?
Once again - we will not discuss the process of cutting out ads from whatman paper and sticking them on poles. “We make advertising ourselves” means “we come up with advertising ourselves.” Main money advertising agencies still take it for it.
A piece of paper on the entrance door, posters on the walls, billboards with a pasted image or screen, neon advertising (with backlight), audio advertising on escalators in the subway - there are many possibilities, you need to understand the features of your target audience and proper allocation of funds.
Ideally, your advertising stand should become part of the street landscape. For passers-by to perceive your poster " Best Items at the best prices” as an integral element of the environment as the bushes trimmed along the alley.
Stationary advertising structures - installed in certain places that you have agreed and paid for. It is desirable that these were places popular with the population - busy squares and major highways. The structure can either stand on its own or be attached to the building.
Temporary structures- installed near your outlet or office. They usually contain brief information of paramount need - the name, opening hours, discounts and promotions. Exhibited during the working day, removed at night.
Our minimum is advertising poster on the wall or window. Maximum - a large screen with an advertising (staged) video in the city center. It all depends, of course, on money. But it is necessary to fulfill the affordable minimum with high quality and dignity in order to grow further.
To increase the element of dynamism in your advertising, you can install an inflatable pneumatic figure near your business. Which one - depends on your financial capabilities and design imagination. The main thing is not to be blown away by the wind.
Pavement signs and other advertising structures can be placed at your entrance, on the building, on the pedestrian zone. Design is always important - catchy, but not tacky. original name plus the original form of advertising and its placement are the hooks with which you hook buyers. It is necessary not only to stick a small advertising poster anywhere and sit satisfied - it is necessary that only your advertisement attracts attention, eclipsing all the others, mediocre and tasteless.
Varieties of outdoor advertising
- Billboard - big billboard, usually placed along the highway.
- A superboard is usually three billboards enclosed in a triangle.
- A supersite is a type of billboard that is large and tall, which is why it is usually placed outside the city limits.
- Prismatron is a billboard whose surface consists of prisms changing sides. It can show three pictures that change over a period of time.
- Citylight - illuminated shop window, standing on the sidewalk.
- A firewall is a large poster or billboard mounted on the wall of a building.
- A media façade is a large display somehow built into the facade of a building.
- Video screen and so on.
Outdoor advertising is a natural, effective and visual way to advertise yourself. A theoretical client of your company may not watch TV, listen to the radio at home or in the car, may not read newspapers or use the Internet, but he will definitely pay attention to a bright, large and original billboard in front of his window. Or at a stop near the house.
You must show that this area in this niche is occupied by you. Let your logo become a kind of label - a sign that competitors have nothing to do here.
Disadvantages of outdoor advertising
- Outdoor advertising deteriorates from the action of various weather phenomena. Tearing, rusting, falling off, fading, just blown off by the wind. For the state of your outdoor advertising you need to constantly monitor, maintain - clean, frequently update.
- Outdoor advertising is viewed by potential buyers in just a few seconds. Therefore, the key to the success of such advertising is brightness, catchiness, brevity of content (who will pay attention to a pale poster with a few paragraphs of barely visible text?), an original logo or emblem. And again - such advertising should be constantly updated so that the buyer does not get bored with the picture that he has long considered and did not arouse interest. The more often, the more varied and persistent, the better.
- should not have provocative, offensive content;
- should not disturb the harmonious appearance of the environment.
These conditions are enforced by a number of regulatory authorities. To ensure that the content of outdoor advertising is not overly erotic, provocative or even immoral.
But not federal law“outdoor advertising” is controlled by a single entity – compliance with the conditions for its use is monitored by various services and committees that make their own amendments based on the format and location of advertising.
So it's best to check with the municipality first before airing your ad. It’s better to play it safe just in case than to pay fines later or even lose a profitable place for advertising.
We make advertising ourselves, the third step is business cards
Like many things in our modern world, business cards were invented in China. More precisely, in ancient China, even before our era. Brevity, conciseness and business dexterity are features of the Asian character. As they say, the East is a delicate matter. As is marketing.
A business card can be made of paper, cardboard, plastic, metal or even wood. Remember: your business card is your face, it is the shortest and most concise form of advertising for your person and your organization. What do you prefer - a colorful cardboard or a minimalistic metal plate? Depends on your income and how you position yourself.
There are three types of business cards:
- personal business card;
- corporate business card;
- business business card.
personal business card
Just includes contact information its owner. Your personal business card should be CEO large firm, and the owner of a tire shop, if he wants his business to be taken seriously.
Remember: your business card is your face. Business cards can also be used by freelancers, freelancers. Personal business cards are often exchanged in informal communication.
A personal business card is:
- FULL NAME. owner;
- type of activity and position held;
- telephone;
- official site;
- e-mail.
Corporate business card
A corporate business card includes brief information about your company. Nobody's names, positions and private contact details are written here. Corporate business cards are needed in order to briefly present your company in a favorable light, advertise and present. This is the face of your company. So, it must have a good design and dense material. It should look great, be happy to hold it in your hands and always keep it in your wallet among other important and high-quality business cards.
A corporate business card is:
- company name and logo;
- brief information about the field of activity;
- address, way of travel;
- official site;
- telephone.
business card
Includes a minimum of information. No unnecessary words and a minimum of design - no decorations, a standard font. Often the exchange of business cards takes place at official events, negotiations and business meetings. This is because a business card has a narrow focus - a direct invitation to future partnerships and joint activities.
Business card is:
- First Name Last Name;
- job title;
- Company name;
- scope of the company.
It is very convenient to use business cards. This gives you a wide range of opportunities so that you can properly advertise yourself. It will immediately show how you present your event, how seriously you approach the matter.
How to distribute business cards?
- hand out;
- put in a mailbox or send by mail;
- negotiate with others outlets so that they have a stack of your business cards on the counter (and in return you can put their business cards behind your tray).
Popular size business card– 90×50 mm. But better - the size is 85.6 × 53.98 mm. Credit cards have the same size, and sections in wallets are made for this size.
Step four: how to correctly compose an advertisement through leaflets, booklets, flyers and stickers
Leaflet- simple, old and effective method self-promotion. Even the minimal impact of the leaflet is effective - bright colors, huge font size and informative pictures will not leave anyone indifferent. Everyone must at least briefly familiarize themselves with the contents of the leaflet, and thanks to visual photographs or pictures, even a child will understand - at least approximately - what it says.
- distribute on the street at points of congestion of the masses;
- hand out at the entrance to your store;
- put in mailboxes;
- as an insert in a magazine or newspaper.
How you distribute your flyers will depend on them. appearance. A bright and eye-catching design, if leaflets are distributed on the street by promoters or thrown into mailboxes. Or a discreet, discreet design of a leaflet, if it is sent to the addresses of customers who already use your services.
Booklet- almost the same leaflet, only with an image on both sides, and folded in half or three.
Flyer- almost the same leaflet, only smaller in size and with a more structured presentation of information of short-term importance. For example, about new discounts, events, company promotions. Often a flyer is also an entrance ticket to such an event - or a coupon for which you can get a discount.
sticker/sticker/magnet- almost the same leaflet, printed on self-adhesive paper in order to, in fact, glue on various surfaces - walls, poles and packages.
Conclusion
The set of opportunities to correctly make advertising yourself, advertising yourself and your company is incredibly large. Qualitatively use all the methods available to you, and you will succeed.
There are no budgets, but you need to sell somehow - a typical situation for beginner Internet entrepreneurs. At one time I lived without money for a very long time, so I was forced to master all the wisdom of free advertising. And here I will show you 5 options for how you can advertise on the Internet for free yourself. The good news is it's actually real.
#1 – Basic Free Online Advertising Option
I can tell you from my own experience that nothing is completely free in this world. In any case, we will pay for everything we want to receive. The only question is, what exactly are we going to pay - money or something else?
I already somehow gave my “alchemical formula” for creating resources. And here I will repeat it again.
We have only 3 main resources:
- Time
- Money
And absolutely each of us has limited these resources (even Rockefeller's granddaughter, and even Apple). To get any of the resources listed above, we will have to add together the remaining two and invest with them.
That is, if you do not have money (and you want to have it), then you will have to pay for it with your time and effort. And it's the same with online advertising.
A scary word with the letter C ....
There are several basic ways to advertise something for free on the Internet. The first and main option is simple SPAM.
If we talk about SPAM, then it can also be of different types. You can send mailings to email databases, or spam links to your resources in the comments of promoted blogs, or do the same in numerous VKontakte groups.
One of the definitions of SPAM is that you stick your ads where they don't ask you to. That is, the moderators of these sites will make every effort to remove all your links, and ban you yourself.
Personally, I do not blame you, because, to be honest, we all spam at least once in our lives. I even detailed it here (opens in a new tab). But people who even see your sponsored links and follow them to your sites will convert very poorly.
That is, you will need at least 10-20 times more traffic to earn the same money than if you worked through, say, regular legal advertising sources. And this, accordingly, leads to the fact that you will have to go even more to sites and VKontakte groups, posting your links.
Or create another hundred fake VKontakte pages and send invitations and offers from them.
Semi-legal spam method through VKontakte
By the way, at the expense of mailing VKontakte. Right now it still works free option advertising as “friending”. This is when you design your VKontakte page for the sale of some product or service, and then just start adding friends to everyone in a row.
Your new “friends” will go to your page to find out who sent them an application and (what the hell is not joking) one of them may someday buy your product. This lesson is also very laborious, given all the restrictions and protection mechanisms that VKontakte introduced.
I remember doing this kind of black friending in 2009, when I was just starting to make money on the Internet. Life was easier then, VKontakte was younger and kinder, but still, it took a lot of strength.
I have to say that these free self-advertising methods…really work. Bad, crooked, difficult, long, but they work. Therefore, if your budgets are not very good yet, spam is a good option (let's not be such moralists).
And now let me tell you a terrible secret - how today young businesses and entrepreneurs without money become super-mega popular literally overnight.
#2 - How do businesses “shoot” without money today
There is one interesting way to quickly and for free advertise on the Internet so that absolutely everyone knows about you (and loves you). This method will also require some investment of time and effort from you. And again, we are essentially talking about friending.
Only this is a completely different frending. It goes something like this - you make friends with someone who is already known and popular in your market, and then after a while he promotes you through his resources.
That is we are talking about the so-called networking. Personally, I never liked or knew how to do such things, but you may well succeed. For such networking, you need to have a certain set of qualities - sociability, willingness to please and admire, the ability to constantly gently remind yourself of yourself, and others.
How to meet VIPs
Of course, all famous and popular people are under constant pressure in the form of requests to give money for some ingenious product, or to become a partner in some project that will make it rich in the future. If you write to someone famous with a request “don’t teach me how to live, it’s better to help financially,” then you will simply be ignored.
You must first get acquainted with the chosen object, then make friends with him, and only then after a while it will come to partnerships. A big man it is worth saying only one word, at least briefly mentioning you somewhere in an article or in an interview - and you will already take off from dirt to riches.
I would recommend that you first praise the services or goods of some famous person. It may seem strange to you, but they really really like it when they are praised and when they are thanked (if you knew how much dirt and criticism pours on them every day). Therefore, your video review or thank-you article about them will probably be reprinted on their resources.
And then - develop success. Find how you could be useful to a person with a name, never ask him for anything, give him the opportunity to talk with you about what he is interested in. Well, it's not for me to teach you how to win friends and influence people.
And after some time, your new big friend will offer you some partnership options. And then you are on a horse. The only disadvantage of this method of free advertising is the instability of your position. It is enough for a well-known partner to say one word to elevate you, and one word will also be enough to “drop” you.
Therefore, you will always have to be very careful not to offend him in any way, and so that no one more nimble comes to your place. All this will severely limit your freedom. That's why I never used these methods.
Moreover, there is another option - completely free, absolutely legal, and 100% reliable.
#3 - Most Effective Free Online Advertising Method
If we continue talking about recommendations, then there are two authorities in Runet that can give you a lot of constant and hot traffic to your sales pages. These guys are called Yasha and Gosha (i.e. Yandex and Google). They compare favorably with other authorities in that they recommend you for specific merits, and not for the ability to “make acquaintances”.
To get their recommendations, you just need to make a website and fill it useful content about your product. Then search engines will bring your articles to the TOP, and you will begin to receive a stream of visitors every day, who will then become your customers.
Of course, in words it sounds easier than in practice. But in fact, there is nothing complicated here. The trick is to constantly give people useful and interesting content. The promotion of a young site takes from 6 months of pure time. A good promotion can take 2-3 years.
Yes, as you can see, here you also need to invest time and effort (everything is according to our “alchemical formula”). But unlike other free methods, this advertising option will certainly work. And it's also nice that this is a constant source of traffic (as opposed to the same SPAM, for example, which you have to deal with every day).
Personally, I like this option the most. But suddenly you do not like to write articles, or are you naturally so lazy that you want both for free and to do nothing yourself? Congratulations, there is a way.
#4 - Free Third Party Advertising
Imagine how great it would be if hundreds of people in all corners of the Internet were promoting your products and services every day, and at that time you would calmly lie on the couch and drink cocktails.
Surprisingly, but it is really possible to organize work in this way. It's called simply "affiliate program". Of course, no one will promote you for free, but you will pay your partners only upon the fact of the sales made.
No sales, no money. Someone brought you a client - you pay him an honest percentage of the purchase amount. This promotion option is very indicated for all novice Internet entrepreneurs (and not beginners either).
In Runet there are many half-starved specialists in various areas of marketing - contextual advertising, target vkontakte, SEO, youtube and others. They are half-starved because they do not have their own products to sell. And they are constantly on the lookout for some really good affiliate program where they can direct their traffic.
And if you give them one affiliate program, then they will love you, and will make a lot of efforts to ensure that you are happy.
Difficulties this method also, of course, there is. The first difficulty is that you need to build . Partners, of course, are ready to drive traffic to you, but only if sales are made from it (and they make money). If there are no sales, they will quickly forget about you and switch to others.
The second difficulty is the need to motivate partners to work all the time. People they are knowledgeable and able, but a little lazy. They need to be constantly given some kind of incentive. For example, to hold contests, distribute prizes to the best partners, set higher commissions for those who sell more.
Yes, and the affiliate program itself also needs to be promoted somehow, so that more and more people with new traffic come to you. As an option, you can make a two-level affiliate program. This is when partners advertise your own affiliate program, and then receive commissions not only from their sales, but also from the sales of those partners whom they attracted “for themselves”.
Technically, you can organize an affiliate program through various services. For example, I use the service because it is best suited for electronic products.
And finally, let's talk about how to make advertising on the Internet for free for a million dollars.
#5 – How to do online advertising for free for a million dollars
In the end, I want to reveal the most terrible "secret secret" about advertising on the Internet. If you want to make money online, then the main thing is not to make ads for free. The main thing is to make sure that your advertising is profitable.
Tell me, is spending a million dollars on advertising expensive or not? You just don't say it. The question is whether this advertising will be profitable or not. Spending a hundred rubles and earning zero is unprofitable, and therefore too expensive. And spending a million and earning ten is profitable, which means it’s completely inexpensive.
And you, too, can spend any money you want, only if you have it set up (by the way, the same requirement applies to the previous paragraph about affiliate programs).
I hope this article was helpful to you. Bookmark it and share it with your friends. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience for 10 years =)
See you later!
Your Dmitry Novoselov
There are many free ways to promote and promote groups and communities on social networks. Some of them are very effective, but they all require time and effort. Therefore, one day there comes a moment when you realize that in addition to all the available methods, it would be good to add one more, paid method - targeted ads. And if before there was no experience of submitting advertising, for example, in such social network, like VKontakte, the next question arises quite quickly: how to make VKontakte advertising on your own, without asking for help from specialists.
In fact, there is nothing complicated. I think that with the help of my screenshots, you will be able to repeat all the steps, make an advertisement on VKontakte, and analyze the results.
Starting the first advertising campaign
The first thing to start with is to follow this link. to the VKontakte advertising page. We are interested in the first tab "Targeted Ads". I must say right away that targeted ads are a key feature of VKontakte advertising, and they imply the presence of tools with which you can customize the display of an ad according to various parameters.
- Gender, age, marital status, country and city of residence.
- University, faculty, school, year of higher education.
- Positions, districts, metro stations and even streets.
- Interests, hobbies, favorite movies, books, games, etc.
That is, we can customize our ad in such a way that the ad is shown to the target audience. If your target audience does not include schoolchildren, then you can independently set the desired age of the audience, and exclude ad impressions from the field of view of schoolchildren.
Click on the “Targeted Ads” tab and read carefully about the benefits of placing ads on VKontakte. Feel free to click "Create Ad". On the next page, we are asked what we want to advertise: our community (group, public or meetings), the VKontakte application, a video with a link to the advertiser's website or an external website. Community advertising is the most popular, so we choose this option as an example if it suits you.
Here, on this page, you will need to select your community, and you will find yourself on the ad placement page. Task: choose the accommodation option that you like best.
- Title 25 characters + image 90x120px with pay-per-view
- Headline 25 characters + image 90x65px + ad text 60 characters with pay per click
- Promoting communities - the group logo is automatically shown.
In my opinion, the most difficult thing is to correctly write a 25-character title. In my case, it would be better to correct the title with two words “Tips box”.
Scroll down and you will see the targeting settings. You can select a country, city, gender, indicate interests and education. If you see fit and check the necessary items, then in this way you will narrow your audience to the target audience, interested in your products and services.
The most important thing left is to set the cost of the advertising price. And for this, it is important to determine what you want to pay for - for impressions or clicks.
Here is how VKontakte describes the differences between ads for impressions and clicks:
“Pay-per-impression ads are a more static format than pay-per-click ads. They are suitable for advertisers who are interested in generating demand for a product or service of a particular brand or in image advertising. The main component of pay-per-impression ads is the image.
When paying for impressions, for each 1000 impressions, the amount that you set yourself is deducted from your budget (for example, 1 ruble = 1000 impressions).
When paying for clicks, only unique clicks on your ad are counted. If a VKontakte user has already followed this announcement(from any computer), the transition will not be counted. You also set the price for the transition yourself (for example, 1 transition = 1 ruble).»
It is worth considering only the fact that when paying for impressions, the image is noticeably larger due to the lack of ad text and, most importantly, there is no CTR in the CPM formula.
Since the effectiveness of advertising can only be determined through testing, I prefer to listen to the advice of more experienced people, and set the payment for clicks. That is, I will pay only for those people who clicked on my ad and clicked on it. For the first time, I recommend starting with a small cost of the transition - 3 rubles, even though VKontakte recommends paying me from 22 to 31 rubles per transition.
As an example, here are my results:
Having set the cost of the transition to 3 rubles, I replenished my account by 300 rubles. For 3 days, 36 transitions were made, and 5 of them became subscribers of the group. Small results, but to get the best, I need this experience today. As a result, 108 rubles out of 300 rubles were spent in 3 days. The cost of one subscriber was 21.6 rubles. Expensive to say the least. We still have to work on reducing the cost of a subscriber. It is difficult to achieve what you want the first time. This means that I have to test the increase in the cost of the transition, since the higher I set the bid, the more often my ad will be shown.
With experience, an understanding of the chips will come, which seem to lie on the surface, but the first time they are not amenable to awareness. By experimenting with the selection of target groups and improving the advertisement itself, you can achieve a smaller number of target audiences and a smaller, but more optimal cost per click.
You need to be prepared for the fact that the effectiveness of your ad will have to be constantly monitored, if you are not satisfied with the results, then there is always the opportunity to edit the ad and make changes to the settings.
Running ad
After you agree with the advertising policy of VKontakte, the ad must be launched in your personal account. Now that you have created your first advertising campaign, on the right side of the page you will see the link "advertisement", follow it at any time, and you will find yourself in your advertising account.
Replenishment of the budget
At the top, enter the amount of the total limit and the daily limit. That is, how much money would you spend on advertising per day, and for all time. Of course, first, you need to replenish the balance personal account and transfer money in any way convenient for you: bank cards Visa and Master Card, via electronic payment systems Yandex.Money, WebMoney and Qiwi Wallet You can also replenish your account using a fairly large list of payment terminals.
After the money appears on the account of your personal account, you need to set the daily and total limit at the top of the page and in the table, and launch an ad in the "status" section. After that, your ad is sent for moderation for about 2-3 hours. The moderation of VKontakte ads is serious: you can’t address the audience in an advertisement with “you”, indicate phone numbers in the text and in the image, you can’t advertise drugs, pornography, tobacco products, etc.
Should know! There must be at least 100 rubles left on the campaign account, otherwise you will see a warning:
"Could not run ad. For each ad you run, you must have at least $100 in your budget. You can replenish the budget or stop the ad. "
Don't be afraid while running advertising campaign make changes to the ad settings if you see that the result does not suit you. In some advertising campaigns, it will be more profitable to use payment for impressions, rather than for clicks. But you have to experience it for yourself.
Pay attention to the ads that are showing on your page right now. Evaluate whether the advertiser took into account your interests correctly, or preferred to waste the advertising budget. For example, if you are a mother on maternity leave, and you are shown an advertisement for the Elektrostal plant, then this is a clear sign that the advertiser has set up his ad incorrectly, and accordingly, the effectiveness of his advertising campaign will be low.
Create a personal Facebook page. Your personal page will give the first impression of you to those users who are interested in your brand or your personality. Although most of the visitors to the page will be your friends, you should remember that sometimes employers also look at candidates' Facebook pages before scheduling an interview.
Promote your professional presence with LinkedIn. LinkedIn quickly became the largest network professional contacts, and many employers often turn to LinkedIn to find qualified candidates for open positions.
- Demonstrate problems that you have had to solve in the past in various job positions, and not just list your responsibilities. List these accomplishments in the description box for each of your positions.
- Convert your goals into keywords that you include in your profile. Other users find your page through keywords, so you must ensure that your keywords are truthful about your experience, accomplishments, and goals. For example, if you are a graphic designer, find a way to express your skills in different words: “graphic design,” “web design,” or “graphic content creation.”
- Build connections. The LinkedIn network is a very important part of connecting with people in your field. Add fellow students, current and former colleagues, as well as users from your geographic region and your industry.
- Validate your skills. Ask people in your contacts to confirm your skills to increase your level of reliability. If you're uncomfortable directly asking people to give you testimonials, take the time to get testimonials from those you've served.
- Upload a professionally taken personal photo. In the Foto good quality you must be in your work attire and appear experienced and friendly.
Be active on Twitter. Twitter is a fast way to spread short messages of 140 characters or less. It is great for informing current events or breaking breaking news reports. Due to the limited length of messages, the manner in which you write them is very important.
- Update your Twitter several times a day. To get your followers on Twitter, you need to be extremely active. Showcase your accomplishments and projects by linking to clips, relevant articles, and images.
- Use strictly professional content if you are marketing your brand or services. Create a separate account for professional activity, and to communicate with friends and family (if necessary), use another.
- Think carefully about how you write each message. Word choice, grammar, political correctness - all of them are extremely important for presenting yourself on the Internet. Be sure to proofread what you are about to send.
- Don't hold back on your creativity and sense of humor. They are important for getting like-minded followers with you. Periodic mailing with funny expressions will help you find them.
- Forward important messages from trusted sources. This could include forwarding other users' messages about you or your industry, or about an upcoming event.
Increase your openness with a blog. A personal or company blog is an integral part of your online presence because it gives you limitless space to create your first source of information. Use it to provide subscribers with updates on your professional, travel and/or personal life.
- Update your blog regularly. You need to write something new in it several times a week to maintain an active presence.
- Embed photos in your posts. Visual stimulation is just as important as the text content of your messages. Post your own or other related photos that will break the text and keep readers interested.
- Keep your posts under 1,000 words and target a specific audience. To keep your readers interested and win a loyal following, posts need to be short so readers find them easy to read. Long essays, on the other hand, are more likely to turn off readers who seek to quickly find readable content on the Internet.
A lot of well-known and not very specialists give thousands of tips to improve efficiency, and each of the tips can really help in one way or another. But if we consider them in general, some interesting rules.
Duration of visual contact between the consumer and the advertising message is of great importance.
It's not hard to understand what each of these people has a different eye contact with the ad. In the first case, it is worth making a banner memorable, downright conspicuous. In the second case, on the contrary, the effectiveness of the advertising made will depend not on colors, but on the detailed presentation of information. Although paint is an important point, but this is the next rule.
Product design
And a lot has been said about this point by professionals. Let's repeat basic commandments: do not annoy, do not impose, but attract. How to do it?
It is also worth adding here that when using a picture, it is better to use a photograph. Based on the results of some surveys, the photo is more credible. And this, of course, should be used. Particularly well placed are photographs in which a person is present. However, this option is not suitable for every product. But you need to know it.
Worth noticing that the mere beauty of the color scheme and font is not enough. If all text is in small letters, no one will see it. Therefore, do not forget about the size and about poor eyesight. And, alas, it is becoming more and more common.
As a last addition to the design rule, it is worth mentioning that an advertisement for one product should be designed in a similar way, regardless of where it will be located. Recognizability will appear, the price of which can be given by a simple example.
All the same motorist goes about his business, sees the advertisement, but does not have time to consider it. A traffic jam appears on the next avenue, he takes out a magazine and, by its general appearance, sees an offer that interested him earlier. Naturally, he will read it.
Advertising slogan
If you are thinking about what quality advertising is for, then you should evaluate the slogan. It can also be called a slogan, motto, offer, appeal. The meaning does not change and everyone understood: the meaning is the text itself.
Let it be small, just one sentence, but it is he who is the key to success. Remember, for sure at least once an advertising line was spinning like an annoying fly in your head. But as soon as you entered the store and saw this product, it already seemed familiar, familiar, there was trust in it.
Simplicity and honesty
Quite an unexpected point, isn't it? But he must be here. If only because he is able not only to help, but also to warn.
Well, as for simplicity, everything here, sorry for the tautology, is even simpler. Do not load the potential consumer with unnecessary information, he does not need it.
Explain everything clearly. Especially this approach will be appreciated by people after a hard working day, when there is no strength left for anything. It's not at all up to the understanding of inventions.
By secret: simplicity, it is one of the most useful tips about how to make advertising effective.
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