Almost every family has a pet. Many people have a cat or dog at home, a hamster or budgerigar, exotic reptiles, aquarium fish and turtles. Who is not kept in apartments now. IN Lately It has become very fashionable to have Madagascar cockroaches, snakes, chinchillas, iguanas and even chameleons. There is no limit to human imagination.
Each person goes to a pet store and buys an animal based on their preferences and wallet capabilities. When purchasing a pet in the house, do not forget about the responsibility that you take on. You will be required not only to give affection and love to the pet, but also to take on certain obligations to care for him.
Animals act on humans as a kind of sedative. They are able to create an atmosphere of warmth and comfort in the house. If you come home from work tired and irritated, then when you see the kind and devoted eyes of your four-legged friend, you will understand that life is good.
Do you want to start your business from scratch and are wondering where your knowledge and skills will be most useful? Try opening a pet store from scratch. The demand for these products has always been and will always be. Even if the economic situation in the country is not very favorable, people will never give up pets.
This type entrepreneurial activity attracts many businessmen. The reason for this is quite simple: a pet store will be in demand in any locality, even in the smallest one.
The Significance of a Pet Shop Business Plan
How can you make money selling pet products? You can answer this question by composing detailed business plan pet store with calculations. Opening any business, first you need to delve into its essence, decide what exactly you plan to sell to customers.
A novice businessman can go the wrong way by starting to immediately sell animals and accessories. This, of course, brings a good profit, but do not forget that their care will require money, and you don’t have too much of it yet. The maintenance of one thoroughbred cat, for example, costs about 3.5 thousand rubles a month. This is not counting cages, vaccinations at the vet, etc. Therefore, it is better to start with various little things and feed.
Business plan is a description future concept your business. He will not allow you to deviate from your goal. With its help, you can calculate the costs of opening as accurately as possible, calculate all possible risks and prospects. By strictly adhering to the plan, you will not miss a single detail. Finally, another advantage of a business plan is that it will help you attract those who want to invest their money in the development of your business.
The conclusion follows from this: the step-by-step instruction "How to open a pet store" is your first step on the path to success. Without it, your actions may be insecure.
When drawing up a business plan, you need to follow the following instructions:
- your store;
- analyze the market and opportunities for potential buyers in your city;
- study your competitors well;
- study the target audience;
- describe the organization of the entire workflow;
- describe the service and the product being sold;
- make the necessary financial calculations.
Market analysis. Competition
Before you open a pet store, study the market, if possible, try to analyze the mistakes of competitors. If there are already similar stores in your locality, don't be discouraged - it means that the demand for this species product exists.
Despite the periodic difficulties in the economy that arise in our country, the domestic market for animal products is one of the most promising. This market segment is quite resistant to economic downturns. Even if you have to cut the expenditure side of the family budget, rarely will anyone agree to cut spending on a pet.
There are more than 30 million domestic cats and about 22 million dogs in Russia. Leading experts of the zoo market unanimously argue that the growth in demand for pet products is constantly growing. The annual growth of the pet food market is 25-30%.
There is a lot of competition in this business. The market of goods for pets completes its formation. His state of this moment can be described as "on the rise."
By lowering the price of products a little, you can lure competitors to your customers. Pay attention to what items are missing from your opponents store and place your bet on it. Customers love being given gifts. Small little things donated to the buyer can play a decisive role in the future in choosing a store. If you provide ancillary services (for example, grooming animals, manicures for cats and dogs), this will bring additional profit.
Don't forget that many people don't have time to go shopping. If you organize the delivery of goods to your home, this will be a significant plus for your business.
Goals, objectives, target audience
Target that every future owner of this business should set for himself is the satisfaction of the needs of the city's population in goods for animals. You will need to try to make sure that the assortment of goods on the shelves of your store pleases the buyer, and customers do not go to other outlets in search of the things they need.
We must strive to achieve our goals tasks, namely: attracting customers by various methods, improving customer service, increasing and updating the range.
Knowledge target audience is half the battle. In this case the target audience this business is quite large and varied. As we have already said, everyone loves animals, and in almost every Russian family have a favorite animal. And all of them, as you know, want to eat, need care products, vitamins, toilet fillers, etc. Therefore, you will always have customers.
What documents are needed to open a pet store?
The documents should indicate that you will be engaged not only in retail trade, but also in services for the population. You can’t do without it if you decide to open a small atelier in the future, where you will sew clothes for our smaller brothers, or a grooming salon where you can cut the animal, wash its ears, eyes, and brush its teeth.
After you have been issued in your hands, you will need to register with Pension Fund And tax office to get the status. If your plans include the sale of veterinary drugs, then you will need to obtain additional permits. For implementation medicines your business must have a veterinarian on staff, you will need a special license. Permission is also required to sell animals.
For now individual entrepreneurs in retail trade they work according to, but on one condition: the trading area should not be more than 150 sq.m. If this condition is not met, then you need to switch to (in this case, all income and expenses are taken into account).
Pet shop assortment
The range of goods should be focused on a buyer with an average income. Your store should have a large selection of products. Without which no pet store is possible:
- feed for all kinds of animals;
- drinkers, bowls, feeders;
- toys, combs, shampoos;
- special literature on the rules for keeping animals;
- aquarium accessories;
- leashes, collars, muzzles;
- toilets and fillers for them;
- vitamins;
- houses for pets. Mattresses for dogs. For cats - sharpeners for claws;
- anthelmintics;
- drops for removing fleas;
- drops for ears and eyes;
- contraceptive preparations;
- if your store is located near the private sector, do not forget about such things as mineral feed for farm animals and accessories for horse farming.
Attracting buyers
In order to attract customers to your store, you must meet the following requirements:
Is it profitable to open a pet shop?
In order to find out the expected level of income, you need to make a list of all costs. The average markup on goods in a pet store does not exceed 30%. The highest markup can be set for medicines and accessories (from 50 to 100%). On hot commodity- no more than 20%.
We understand that the exact cost and payback figures will depend on many individual factors. Therefore, consider approximate costs for a medium-sized store in a city of about 500,000 people:
- repair of the premises and a sign - 200,000 rubles;
- purchase of commercial equipment - 100 - 150,000 rubles;
- stock of goods - 1,500,000 rubles;
- working capital 250,000 rubles.
- Total: 2,100,000.
Now oh arrived the same store monthly:
- revenue - 1,000,000 - 1,100,000 rubles;
- the cost of goods - 758,620 rubles;
- gross profit - 341,379 rubles;
- expenses - 219,500 rubles;
- UTII tax - 20,000;
- net profit - 100,000 rubles.
Payback will directly depend on the money invested in opening and on the volume of sales. small shop will justify itself somewhere in 6-7 months. A large store will pay off in at least 2 years.
Profitability pet store - 20-25%. These are quite high figures.
Your store will bring good profit only if it is in the “right” location and the customer service is professional.
As for prices, they should not be higher than those of competitors. The product range needs to be constantly updated and replenished with the quantity of goods. If you follow these recommendations, opening a pet store will bring you a good profit.
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* Calculations use average data for Russia
700 000₽
Starting investments (mini-market)
200 000 - 300 000 ₽
20-25%
Profitability
From 6 months
Payback period
Pet stores have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still oppose themselves to large chains. What does it take to open a pet store?
Owning a pet store is perhaps one of the most popular business ideas that aspiring entrepreneurs come up with. Opening a small pet shop requires comparatively small investments, and the business itself seems to be simple to organize and run compared to many other types of small businesses.
Professional kit for creating business ideas
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Resilience to crises is considered one of the main advantages of pet stores compared to other types of retail. Surprisingly, it is easier for owners to cut their own food costs than to switch to cheaper food for their beloved pet. Therefore, the unstable situation in Russian economy pet stores are going through easier than other types of retail.
How to register a pet shop
The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus on which form is preferred. But for newcomers to the business who do not plan to work on a large scale and engage in, among other things, wholesale sales, best option- IP. The fundamental difference between these two options is that in the event of debt obligations, all the personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible authorized capital legal entity, which is 10 thousand rubles (50% of them can be the funds of the project initiator, and the second half - the funds of the attracted investor).
The procedure for opening an IP does not require much time and money. Detailed information on IP registration can be found in this article. As a form of taxation, it is recommended to choose a simplified system (STS). An application to transfer it (by default, you are assigned the general taxation system) is submitted along with registration. If you're only going to drive retail, then during registration it will be possible to select the OKVED code 47.76.2 "Retail trade in pets and pet food in specialized stores".
As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:
47.19 Other retail sale in non-specialized stores
47.73 Retail sale of medicines in specialized stores (pharmacies)
47.74 Retail sale of articles used for medical purposes, orthopedic articles in specialized stores
47.78 Other retail sale in specialized stores
47.89 Retail sale in non-stationary trade facilities and markets of other goods
47.91 Retail sale by mail or via the Internet
47.99 Other retail trade outside shops, stalls, markets
53.20.31 Activities for courier delivery various modes of transport
To open a pet store in the selected premises, you will need to obtain permission from the SES and fire supervision. Also keep in mind that in order to sell medicinal products for animals, that is, veterinary drugs, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to the sale of feed and other pet products, the sale of which does not require licensing.
If you are going to trade animals, you will also need the appropriate veterinary certificates. All animals presented in the pet store will be required to undergo an inspection veterinarian, as a result of which a certificate is issued, which confirms the absence of diseases in animals.
Choosing the format and premises of the pet store
The search for premises should be started even before the IP registration procedure, since registration is carried out within 3 days, while it may take more than one month to search for a place. First, decide on the format of your store. There is no clear classification of such, but it is conditionally possible to distinguish several types of outlets.
kiosks and small counter-type pet stores with a narrow assortment. The most common pet store format. Most often, these are retail outlets with a minimum area (10-15 square meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.
pet stores with a wider range of pet products- counter-type or self-service stores of a larger area (usually from 20 to 70 square meters), where not only consumer goods, but also rare and expensive feed, animals, veterinary drugs, etc. can be sold.
highly specialized pet stores- shops focused on a certain type of animal, for example, goods for lovers of aquarium fish, amphibians and reptiles, rare and expensive food stores, etc. Shops with a narrow assortment are found only in the largest cities of the country, in small towns such points are unprofitable.
For the most part, pet supplies take up little space, so on an area of 20-30 squares you can easily place a fairly wide range of them. The amount of rent will depend on the region, location, area, conditions of the premises, traffic and many other factors.
Average rental value of commercial premises of various sizes in Russia, RUB*
*according to the analysis of ads on the Avito website as of 03/20/2019The place must meet several requirements:
convenient location;
proximity to busy roads (and preferably to a veterinary clinic);
high permeability;
no competitors nearby.
Ready-made ideas for your business
Before you start looking for a space, study the density of competition in your city using online map services. As a rule, in the city center it will be the highest, but new residential areas may lack pet stores.
The most difficult thing for individual pet stores is to coexist and compete with chain stores: the prices in the latter will be much more preferable and lure customers away. But networkers are mainly concentrated in the largest cities of the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more outlets. Moreover, a little less than half of this number (423 points) falls on large retail chains, numbering from 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains of the city.
Ready-made ideas for your business
In addition to the area, the location of your store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (SEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of the emergence of competitors from among networkers, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in mall: pet owners can enter with their pets. This is important if you are also going to be selling dog clothes that require you to try them on before making a purchase.
When choosing a place for a store, study the traffic (traffic is calculated on weekdays in the morning, afternoon and evening, as well as on weekends at different times). It also takes into account the presence of direct and indirect competitors, their range and pricing policy. If all conditions are satisfied, a lease agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not take root in the old place. Good places are usually not empty.
How to form the assortment of a pet store
A convenient location is undoubtedly a plus for your pet store, but it is far from the only condition for its success. People should find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. These are food and various treats, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. Besides, good demand uses clothes and furniture for pets (mainly cat houses, scratching posts and dog beds).
What exactly will be included in a particular product category, which brands to choose and which price category to focus on depends on the area where your outlet is located. In this case, the preferences of the inhabitants of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which food will “go” and which will not, as well as analyze how many bird, fish or rodent lovers live in your area.
Part of the approximate picture can be obtained by carefully studying the range of other similar stores located nearby, but this does not always work. As the entrepreneurs themselves note, in one area of the city, for example, dogs of large breeds may prevail, and in another - small ones (however, a relationship can be established here. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, And apartment buildings, whose residents usually keep small animals), residents of one area prefer to keep birds, and residents of another prefer rodents ...
Ready-made ideas for your business
Speaking in general, cats and dogs are in the first place in terms of popularity among Russian pets, there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Much less common are rodents and birds. Feed and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not prevail, but also occupy some significant share of the assortment. They can become competitive advantage if a rare lover of such pets comes to you looking for something that he could not find in other pet stores in your area.
Pet products in high demand:
dog food;
cat food;
cat litter;
insect and tick repellents (including collars);
shampoos for animals;
"bones" and other delicacies, toys;
ammunition for dogs;
cat carriers, cages, etc.
The most popular items in the pet store are pet food and litter for toilets. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won’t earn much on them, since the margin on them is less than on other positions.
Therefore, the optimal ratio between feed and accessories in the assortment of a retail outlet is 50% to 50% or even 60% to 40%. For feed, again, preferences may vary, so at the very beginning of work, do not try to save on the purchase of goods by purchasing feed in large packages right away. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of positions). Let in the first weeks you have to go to the wholesale base more often or contact suppliers, but you will not accumulate illiquid assets, which will later be difficult to get rid of. You can also consult on the selection of the assortment from suppliers, having found out the list of the goods most purchased from them.
To identify the preferences of your customers, do not forget to ask your store visitors what kind of pets they have, what kind of food they prefer. Offer them the services of purchasing large packages of food on order, which will be more profitable for them than buying food in bulk or in small packages. Keep in mind that large-sized feeds are usually purchased by owners of adult dogs and puppies of large breeds. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, in large bags it quickly disappears. Inside the store, observe the principle of separation of goods, showcases for cats and dogs should be decorated separately.
If your store is located in the city center, in a shopping and entertainment center (whose visitors are usually more solvent) or near an animal beauty salon (there are such specialized establishments in large cities), then you can also include a small number of goods in the assortment premium segment - stylish clothes for small dogs of the Chihuahua, toy terrier, spitz, unusual carrying bags, etc. But still, it is better to bring these categories to order, offering customers to choose the items they are interested in from catalogs.
As for suppliers, it is better not to focus on the goods of one company, but to buy products from different companies, choosing where prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on better conditions.
Pet Shop Staff: Requirements and Salary Level
In a store that sells exclusively feed and accessories, there are no requirements for staff. However, if veterinary drugs are traded, then you need to have a certified specialist in the field of veterinary pharmaceuticals with a higher or secondary veterinary education and work experience of at least 3 years. In any case, experience in sales and working with people is also highly desirable.
The sales assistant must know almost everything about animals in order to help the buyer with the choice of feed, medicines, vitamins and flea remedies. Since most pet owners are amateurs, the sales assistant should be able to recommend in time to buyers the goods necessary for their pets, which the former often forget about, for example, flea remedies - anthelminthic remedies. Most often, the duties of sales assistants in small pet stores are quite wide: they are engaged in the display of goods, and work with the cash register, and advise customers, and keep order.
Wage pet store employees are usually formed according to the “salary plus percentage of sales” scheme. On average in Russia, judging by the ads on the hh.ru website, employers offer pet store employees a salary of 27,000 rubles.
In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the store and the mode of operation. For a small pet store, even two sellers are enough. It is possible to reduce the cost of wages when the store owner himself becomes behind the counter. In addition to paying salespeople, you need to consider the cost of an accountant, who is best hired for outsourcing. For a wide-format store, it is worth thinking about separating responsibilities and hiring an administrator, sales assistants, a cleaning lady, etc.
Pet Store Franchises: Pros and Cons
Opening a pet store franchise can be a beneficial step not only for aspiring entrepreneurs, but also for those who are looking to save on purchases. One of the key benefits of buying a pet store franchise is the opportunity to receive discounts and chain privileges. Due to the fact that the chain purchases large volumes of pet products, it has a solid discount from suppliers. Often, pet store chains are opened by distributors themselves.
Typically, companies offer approximately the same franchise package. In addition to exclusive terms of delivery, it includes assistance in the selection of premises and the formation of an assortment, the rules for laying out goods, promotional materials, and a staff training program. Thanks to the franchise, the issue of documents for the trade in veterinary drugs and animals is resolved much faster and easier, since the parent company already has some of the papers. Often, the franchisee has the opportunity to connect to a ready-made online store.
Since cooperation with big company usually involves a large lump sum Not everyone is ready to buy a franchise. Do not attach excessive importance to the branding of the company. The most appropriate acquisition of a franchise will be only if there are chain stores in your city, and the chain itself is popular with the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.
We calculate the income and expenses of the pet store
What investments will need to be made?
To open a small counter-type shop with an area of 10 square meters. meters in the region, it will take 400-500 thousand rubles. It will take about 700 thousand rubles to open in the mini-market format. If we talk about opening a pet store with an area of 50 square meters. meters on average will require from 1.5 million rubles, and big store with an area of 100 square meters or more - at least 2.5 million rubles.
Starting expenses, in addition to the purchase of goods, include repairs (the design of pet stores does not play a big role, so investments in this article are not large), shelving, display cases, cash equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that food in large packages take up a lot of space. They are usually placed on the floor in order to save space. Feed in small packages is displayed on the racks, and various small items (pet toys, medicines, treats, accessories, etc.) are placed on the showcase. It is also desirable to include rent for 2 months in the amount of starting costs.
For the purchase of commercial equipment for a room of about 50 square meters. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles plus materials for marking each heading.
The daily revenue of mini-stores in practice rarely exceeds 10-15 thousand rubles, while larger stores can sell 30-80 thousand rubles a day. The average markup on products sold is 50% (depending on the product category, it can vary between 35-65%). For the most popular items (popular food and toilet fillers), the margin is usually less (15-25%), and for less popular items, it can sometimes reach up to 200%. The optimal commodity stock is determined by the value of commodity balances in the amount of two-month proceeds at purchase prices.
It is easy to calculate that a pet store, for example, with an area of 30 square meters, working with two employees and an outsourced accountant, will not go into the red if the revenue exceeds at least 150 thousand rubles per month. The key costs of the main period will be salaries to employees (about 90 thousand rubles including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of formats, begin to pay off no earlier than after six months of work. The profitability of a business in the trade in pet products is usually at the level of 20-25%.
According to the owners of pet stores, you should not hope for a big profit from one point. Having decided on the assortment, having worked out the sales technology, having received the most favorable conditions from suppliers, entrepreneurs, as a rule, open the next similar store in another district of the city. A good profit will bring at least three to five outlets located around the city.
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Modern lovers of pets at home spend large sums on their maintenance: food, clothing, accessories are not cheap. How to open a pet store from scratch? Step by step instructions with financial calculations will help in organizing your business for the sale of products for pets.
Marketing
The peculiarity of this type of business is that the products are quite specific, but at the same time, they are in demand by a large number of consumers. According to statistics, almost every second family has a pet, and the demand for feed increases by 20-25% annually.
In large cities, people keep at home not only fish, dogs, cats and hamsters, but also exotic animals - parrots, iguanas, chinchillas, snakes, turtles, crocodiles, monkeys. And although there are not too many of these originals, the cost of caring for and feeding unusual pets is much higher than for ordinary animals. In the provinces, the percentage of exotics is even less. Accordingly, the range and target audience of the pet store directly depends on the scale of the settlement.
Another important point in pre-marketing is the availability of operating similar points in the area of the planned launch of the project. If there is a big store, then it makes no sense to compete with it. It is necessary to look for unoccupied sites or a highly specialized niche, which is quite risky. You can miscalculate the need for expensive unique goods and go bankrupt.
Market research can be done on your own, or you can turn to a professional marketer or marketing campaign who will give recommendations.
Business options
You can organize the opening of a pet store in various formats:
- Large store with a wide range of goods. You can find almost anything you want in it, including rare animals. The staff consists of 10-15 salesmen and a veterinarian. Its cost will be 5-7 million rubles, and investments will pay off in 2-3 years.
- Small pet shop, family business. A modest range of necessary goods(feed, tray fillers, care products) can meet the needs of a small microdistrict. If relatives want to open a small outlet with pet supplies, then a room of 10 square meters will be enough. m.
- Medium sized store. The most popular business model. On sale are both goods for animals and inexpensive animals - fish, hamsters, cats, rabbits. Trade area need at least 70 sq. m., no matter in the center or outlying area of the city.
- Department in the shopping center. In terms of assortment, it is similar to a family shop, it brings good profit due to high attendance.
- Highly specialized outlet. Usually sells goods for breeding fish. Less often there are shops focused on cats, dogs or other types of animals. Start by selling aquarium products: different kinds fish, snails, other aquatic life; aquariums of all shapes and sizes; special devices for aquariums; algae and grass; houses, shells, grottoes and other accessories; feed; special literature; means for treatment. A good side income is brought by services for the manufacture, installation, cleaning of aquariums, as well as consulting services for organizations using reservoirs to decorate premises.
- Online store. Opened to save on expenses commercial premises and equipment. Many successful entrepreneurs who have used this strategy give positive feedback about it.
- A complex of several different animal-oriented enterprises - a shop, a pharmacy, a hotel, a hospital. A striking example such an association is located in the business park Rumyantsevo near Moscow.
- Franchise. Ready business with a detailed business plan, a promoted name and an established supply chain. In Russia, it is rarely used due to the high cost. And in the US, there is even a media franchise based on children's toys "Little Pet Shop". The song from this series is popular among little animal lovers.
- Net. Opened if the initial project is very successful and brings enough profit to grow the business. For example, there are Beethoven pet stores in 10 Russian regions, and home delivery is carried out throughout the country.
To launch an enterprise in any form, a common feature is pre-planning and drafting step by step instructions.
Important project milestones
Where to begin? What documents are needed? How much money will have to be invested in the project? The following steps should be taken into account:
- legal registration and obtaining permits;
- location determination;
- assortment development;
- room equipment;
- recruitment;
- advertising;
- economic calculations.
Documenting
It all starts with the registration of a legal entity. The sole owner draws up individual entrepreneurship, which does not require a lot of time and money. Several owners create an enterprise in the form of a society with limited liability are required to maintain accounting and tax records.
For trading, you must select activity code 47.7 "Retail sale of other goods in specialized stores." To provide veterinary services, code 75.00 "Veterinary activities" is required.
You will also need:
- Obtain permission to sell animals from the State Veterinary Administration.
- Obtain a permit from the Sanitary and Epidemiological Service.
- Obtain a work permit from the Fire Department.
- Obtain a license to trade in veterinary drugs.
After legitimizing the activities, they begin to search for premises for trading, taking into account the advice of marketers.
room
The place is mainly chosen in an area with inexpensive rent or in a large shopping center. In the first case, to attract buyers, organize advertising campaign, use a wide range of products and animal species. In the second case, the flow of people will always be large in itself.
The area of the premises depends on the scale of the business idea and the format of the institution. The minimum requirement is 50 sq. m. for the location of the trading floor and utility departments. However, the more spacious the store, the better. In cramped conditions, it is inconvenient for buyers to choose goods, and it is difficult for sellers to lay out the entire range in a conspicuous place. If animals live in the store, they need sufficient living space.
It is very difficult to get rid of a strong specific smell in a pet store, so it is undesirable to place an outlet in a residential building and you must definitely take care of a high-quality ventilation system. For the needs of the store, it is preferable to find a separate building.
Range
The most requested products are:
- feed for various animals;
- vitamins, medicines;
- toilet fillers;
- animal care products;
- dishes, trays;
- toys;
- houses, cages, aquariums;
- collars, leashes, carriers;
- books and magazines on zoological subjects.
To start each position, 1-2 types are enough, in the future the range will expand in accordance with customer demand.
Special equipment for aquariums is also in demand - compressors, lamps, filters.
A separate niche is clothing for animals. It can be both a decor and a necessary thing, for example, in a harsh winter period for short-haired animals.
It is better to buy goods from wholesale suppliers, official representatives manufacturer or directly from the manufacturer. This will make it possible to set prices with a favorable margin, reduce costs and receive products with a quality guarantee. You must carefully monitor the expiration dates of medicines and food products, otherwise animals and the reputation of the store may suffer.
Animals for sale are purchased from nurseries or private breeders. Exotic species are delivered to order from abroad.
Room equipment
The main equipment of the hall of the pet store is retail store equipment:
- Various racks and shelves.
- Showcases.
- Counters.
- Cash machine.
There will also be a need for facilities for keeping animals sold - cages, pens, terrariums, aquariums. A convenient device for pet clothing is a rack with hangers.
Their technical equipment will require high-quality ventilation, air conditioning, lighting, a refrigerator for medicines, a computer, and an Internet connection.
Store staff
In the state, depending on the format and scale of the enterprise, you may need:
| № | Job title | Approximate salary, rub. |
| 1 | Shop assistant | 20000 |
| 2 | veterinary doctor | 23000 |
| 3 | animal care worker | 15000 |
| 4 | Merchandiser | 25000 |
| 5 | Administrator | 30000 |
| 6 | Accountant | 18000 |
| 7 | Cleaner | 7000 |
Sales consultants must be experienced, well versed in the subject, be polite and courteous with customers. After all, the attendance and profitability of the pet store depends on the quality of service.
General leadership may be exercised by the owner or hired by a director. An accountant with experience in trade organization.
- Come up with a catchy name. For example, the famous children's animated series is called "Little Pet Shop". The song from it is perfect for background sound in trading floor.
- Brightly and unusually decorate the sign and the outer part of the room.
- Open an online store website with the possibility of online ordering goods and home delivery.
- Regularly make discounts, organize promotional offers, introduce discount cards for regular customers, give away free samples of goods.
- Place information about your pet store on external advertising media- billboards, citylights, stretch marks.
- Some time after the opening to distribute Flyers throughout the city.
- Write and post store opening announcements.
Video: pet store - 4 stages of opening.
Project economics
How much does it cost to open a pet store and whether it is profitable to do this business can be roughly calculated by adding up all the planned expenses and income.
For example, a medium-sized pet store in Rumyantsevo is taken with a wide range of products.
The initial cost of starting a project can be:
| № | Naming of expenditures | Amount, rub. |
| 1 | Legal registration | 20000 |
| 2 | Premises for rent | 100000 |
| 3 | Repair | 140000 |
| 4 | Equipment | 100000 |
| 5 | Purchase of goods | 1500000 |
| 6 | Advertising | 80000 |
| 7 | Other | 100000 |
| Total | 2040000 | |
Monthly operating expenses include:
The payback period can be calculated, given that the average markup on pet products is 30%. Moreover, for the most popular group - 20%, for veterinary drugs - up to 100%, for accessories - up to 50%. The profitability of a pet store is usually 25-35%, which is quite a high figure.
The monthly approximate income is about 1,000,000 rubles. Pricing should be built, focusing on the average level of cost of pet products from competitors. Some positions should be made a little cheaper to attract buyers.
When planning the store's annual budget, keep in mind that pet products are seasonal business. However, the initial investment pays off in less than a year.
A pet store is a profitable business for aspiring entrepreneurs who love animals and understand their needs.
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Opening a pet store has its own specifics. The list of documents is different from what is required to start a regular retail outlet. In the article, we will figure out how to collect a complete package of documents and arrange a business correctly.
What documents are needed to open a pet store: we make a list
The first thing to do - register a pet goods store as an individual entrepreneur or LLC. The choice of the form of activity depends on the scale of the business. For a department in a shopping center or a small stationary store, it is enough to issue an IP, if you plan to open a larger outlet, choose an LLC.
Choose the OKVED code
For both forms of activity, you will need to specify OKVED codes. Choose the codes you need based on the assortment of the outlet. According to latest updates classifier, the following will do:
- 47.76.2 Retail sale of pets and pet food in specialized stores
- 46.11 Activities of agents in the wholesale trade of agricultural raw materials, live animals, textile raw materials and semi-finished products
- 46.19 Activities of wholesalers of general goods
- 46.21 Wholesale of grain, raw tobacco, seeds and feed for farm animals
- 47.19 Other retail sale in non-specialized stores
- 47.73 Retail sale of medicines in specialized stores (pharmacies)
- 47.74 Retail sale of articles used for medical purposes, orthopedic articles in specialized stores
- 47.78 Other retail sale in specialized stores
- 47.89 Retail sale in non-stationary trade facilities and markets of other goods
- 47.91 Retail sale by mail or via the Internet
We issue additional permits and licenses
You have registered your business. In order for trading activity to be legal, it is necessary to obtain a number of documents. The specific list depends on the products presented in the store.
- If you sell pet medicines, flea collars and medicated food, you will need a pharmaceutical license.
- To sell animals, you will need a veterinary certificate and other permits issued by public administration veterinary (local authority).
- Permission from the Sanitary and Epidemiological Station and the Fire Department.
- A patent from the licensing chamber is not needed for this type of activity.
How to choose a store space
The main thing here is the location. It is good if the room is located near the metro, there are residential buildings nearby. Great option- on the ground floor of a residential building or in a visited shopping center. With the right advertising and a good range of products, you can earn the trust of pet owners and develop a customer base.
The area of the premises for a pet shop must be at least 50 - 70 m². If you do not plan to rent a warehouse separately, you will need additional space for storing goods (10 - 20 m²).
When selling animals, you will need a room of 150 m². So you can divide it into zones: feed, medicine, related products and aviaries and aquariums.
How much does it cost to open a pet store from scratch: approximate calculations
- Paperwork
- Room rental and renovation
- Purchase of equipment and showcases
- Purchase of goods. If he plans to sell animals - also for their maintenance
- Employee salaries
- advertising
On average, at the initial stage, 2'000'000 - 3'000'000 ₽ will be required. If you plan to create a website and promote it in search engines the costs will be higher.
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