What is the key to successful sales? The main secrets of a profitable business are great idea and quality product. Hats are a necessary wardrobe item that helps not only keep you warm, but also look stylish. The domestic manufacturer knows better what styles are in trend today and what the buyer needs. The collection takes into account all the wishes of customers, presents new items of the season, original and classic models, and the attractive price will be a nice bonus for beginning entrepreneurs.
Hat - always relevant
The well-known headdress has a centuries-old history. For example, in ancient Egypt, wearing a hat was considered the privilege of noble people. And in Ancient Greece, such a wardrobe item was used by practical people who valued comfort and convenience. Initially, the hat was considered an exclusively male item of clothing, and women began to wear them much later, appreciating all its advantages. So that the business brings financial profit It is profitable to buy hats wholesale from the manufacturer. And it's not just about the affordable price. wholesale goods, but also in impeccable quality. Therefore, a conscientious and decent manufacturer vigilantly monitors the quality of the goods produced and the relevance of the styles.
Why is it profitable to organize a business selling hats?
The advantages of such cooperation are concentrated on “three pillars”:
- Saving. By purchasing goods from a domestic manufacturer, you not only rapidly move the economy forward, but also receive your own benefits. The absence of intermediaries, simple registration without unnecessary complications, the best price - all this helps to save money that can be invested in the development of your own business.
- Quality. The relevance of the models and the quality of the materials used are confirmed by certificates. Beautiful, fashionable, original hats are a product that is always in demand.
- Bonus programs. The manufacturer values and respects not only its customers, but also its partners. For wholesale buyers we offer interesting promotional offers, sales, bonus programs, which makes cooperation more profitable.
Buyers choose clothes carefully. Even in the cold season, you want to not only feel comfortable, but also look stylish. Statistics show that people change their hats with enviable regularity. When choosing a manufacturer, it is important to remember that reputation is something that money cannot buy.
"DavydovFox" is a company for sewing and wholesale of fur hats in Russia and the CIS countries. You can order on our website http://www.davidovfox.ru/! The range includes products of impeccable quality at affordable prices.
People always dream of earning money while sitting at home. There are many ways to earn money: working on the Internet, manufacturing products, working on the phone, etc. If you are a housewife, then create your own. Many women love to knit or crochet. Such an activity can bring not only pleasure, but also profit...
Why not try knitting then? Knitted hats are very popular.
Every person wants to have something that no one else has. All you need for knitting is threads of various colors, knitting needles and decorative elements (rhinestones, buttons, beads).
Before you start knitting, come up with sketches of your hats and sketch them in an album.
If you don’t know how to knit some patterns, look for specialized literature on the Internet or take special knitting courses.
You can look for patterns of interesting hats on handicraft forums on the Internet.
Needlewomen are happy to share patterns with each other. Knitted items for children are extremely popular. Mothers will be very happy to buy a hat for their child from you. Especially if this hat is in the form of some kind of animal.
After you have knitted a dozen hats, you need to sell them. How to do it? You can sell your finished products to stores that sell knitting threads. You don't have to sell these hats yourself; the seller will do everything for you. The store will ask for a percentage of the profit for your product, but in this way you can earn a small amount of money for your painstaking work.
New business ideas here: http://site/
If you do not want to work through intermediaries, then you can create your own website or blog. Think about how to design it so that people enjoy being on your site. Take photographs of all your knitted products and place the photos on the website. Photographs are best taken in a well-lit room; you can even come up with entire compositions.
If you don’t know how to take photographs, order a short photo session of your knitted items. Come up with original tags for your hats that will be your distinctive brand.
The first clients can be found among friends. Make a newsletter on your website on social networks or on various forums. You can also buy a banner to advertise your site from someone.
And if customers tell their friends about your hats, then success is definitely guaranteed.
As you can see, you can create your own business quite easily, the main thing is to want...
Are you doing what you love at home, but don’t yet know if you can make money from knitting? Or do you have a store on Esti, but sales are not going well? I think now is the time to get inspired by ideas that other sellers have already implemented.
Explanation of the article
In this article I have collected 100 ideas for knitting products. All of them are sold on Etsy and find their buyer (this is if you are wondering where you can sell handmade knitted items online).
There are obvious items on the list, for example, clothing. But there are also a lot of completely unexpected ones. At least I myself was often surprised when I found this or that product on Etsy.
For each type of product, I wrote down the level of competition and the average cost of the product, which the website helped me determine. Competition, in this case, is the number of listings offered by an Etsy search for the search phrase found.
I would like to note that many products can be described with different phrases. And therefore the number of “competitors” will also change and differ from my figures.
The average cost of goods is influenced by a large number of schemes/patterns, which cost 3-5 dollars, and finished goods can be valued at several tens or even hundreds of dollars.
What is the difference between crochet and knit
There are two types of requests in the selection of products: crochet and knit. The first option is crochet. The second is knitting. Both these and other products sell well on Etsy.
The selection most often shows the most popular knitting option for these products (based on the frequency of requests for the search phrase on Google).
How much can you earn selling knitted goods?
Let's look at a few successful Etsy shops and try to figure out how much they make from their knitted items.
VendulkaM is a store from the Czech Republic that sells knitted patterns/patterns. About 200 sales per month with an average price of goods of about 5.5 dollars. That's $1,100 a month.
BUBUCrochet is a store from Bulgaria. About 100 sales per month at an average price of about $20. In total, the store owner earns about $2,000 a month from knitting.
ReddApple is a store from Turkey. About 20-25 sales per month with an average price of goods of about $30 bring the store owner approximately $650-700 monthly.
Plexida is a store from Greece. About 20 sales per month. The goods are quite expensive, for example, $120, but there are also $40. If you imagine that the average price for a knitted item is about $60-70, then the profit per month is $1,200.
Already from the examples of these 4 stores, it is clear that with the help of Etsy you can earn large amounts of money by knitting at home (crochet and knitting), $500 per month or more. For Russia, for example, this is about 30,000 rubles. And for Ukraine - 13,000 hryvnia. And this is more than the average salary in most non-capital regions.
The main thing is to choose the direction of the goods. Let's see what they sell and how they make money on Etsy.
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Cloth
1. Hats
Probably the most popular type of yarn products on Etsy.
Hats are sold in a variety of options: women's, men's, children's, babies, holiday, funny, with cartoon and movie characters.
Competition - 150,000 products. The average cost is $27.
2. Headbands
A small branch from the topic of hats. Competition for knitted headbands is much lower than for hats.
Competition - 25,000 products. The average cost is $17.
3. Gloves/mittens/mittens
Don’t think that mittens are worn only in cold countries, like Russia, Ukraine, etc.
Fingerless mittens/gloves are also very popular on Etsy.
Competition - 23,000 products. The average price is about $27.
4. Scarf
Scarves, like hats, are extremely popular on Etsy. In addition, scarves can be not only warm, but also decorative.
Competition - 100,000 products. The average cost is $40.
5. Snood
A scarf-tube or a scarf-collar - snood is not losing popularity.
Competition - 6,000 products. The average cost is $37.
6. Shawl
This knitted scarf can warm you up not only on winter evenings, but also in unpredictable summer weather.
Competition - 30,000 products. The average cost is $77.
7. Socks
Despite the fact that socks are both clothing and shoes, this accessory is worn by everyone - both big and small, both women and men.
Competition - 30,000 products. The average cost is $30.
8. Knee socks
But knee socks, compared to socks, are predominantly a female wardrobe attribute. Although in modern world one cannot be so sure and exclude men from the number of owners of this item of clothing.
Competition - 2,000 products. The average cost is $45.
9. House slippers
House slippers can be an ideal gift for any occasion, don’t you agree?
Competition - 10,000 products. The average cost is $28.
10. Dresses
Competition - 45,000 products. The average cost is $125.
11. Wedding dresses
Competition - 2,500 products. The average cost is $270.
12. Pants
Did you know that leggings, leggings and pants can be not only knitted, but also knitted?
Competition - 15,500 products. The average cost is $37.
13. Swimwear/bikinis
Despite the fact that knitted swimsuits have proven themselves for a very long time, it is still not often possible to meet girls in this “outfit” on the beach.
Competition - 15,000 products. The average cost of a set is $50-60.
14. Sweatshirts
Competition - 22,000 products. The average cost is $60.
15. Skirts
Competition - 13,000 products. The average cost is $65.
16. Vests
Competition - 13,000 products. The average cost is $50.
17. Cardigan
Warm, large and cozy, a cardigan differs from a poncho in its design, although their purpose is approximately the same.
Competition - 40,000 products. The average cost is $125.
18. Poncho
Competition - 11,000 products. The average cost is $80.
19. Shorts
Knitted shorts can be either warm for autumn or winter. And openwork - for the summer, crocheted, for example.
Competition - 18,000 products. The average cost is $37.
20. T-shirts
Competition - 8,000 products. The average cost is $37.
21. Crop tops
Competition - 5,000 products. The average cost is $32.
22. Underwear
No, no, not a swimsuit, but underwear.
Competition - 4,000 products. The average cost is $30.
23. Tunic
Option for the beach or for hot summer walks.
Competition - 9,000 products. The average cost is $75.
24. Booties
Competition - 14,000 products. The average cost is $18.
25. Diaper panties
I thought for a long time about what to call this type of product. Either a cover or clothes for diapers. In the end I settled on this option.
Competition - 3,000 products. The average cost is $23.
26. Kippah/yarmulke
Traditional Jewish men's headdress.
Competition - 300 products. The average cost is $22.
27. Collar
Competition - 10,000 products. The average cost is $22.
28. Boot tops
Roughly speaking, a cuff that is worn on the legs.
Competition - 4,500 products. The average cost is $18.
Accessories
29. Bags
Large and small, over the shoulder and purses.
Competition - 19,000 products. The average cost is $50.
30. Backpacks
Competition - 1,300 products. The average cost is $45.
31. Yoga Mat Bag
Considering that yoga accessories are now more popular than ever, I think a mat cover will be very popular.
Competition - 160 products. The average cost is $30.
32. Wallet
Competition - 7,500 products. The average cost is $15.
33. Jewelry (earrings, bracelets, necklaces)
Competition - 110,000 products. The average cost is $35.
34. Tie
Yes, yes, who would have thought that they even knit ties!
Competition - 9,000 products. The average cost is $20.
35. Bow tie
Competition - 2,500 products. The average cost is $13.
36. Belts
Competition - 3,000 products. The average cost is $20.
37.
Competition - 2,200 products. The average cost is $16.
Things for the home
38. Blankets
Competition - 30,000 products. The average cost is $96.
39. Blankets for child car seats/chairs
40. Carpets/rugs
Competition - 3,700 products. The average cost is $100.
41. Mug holders
Competition - 2,200 products. The average cost is $11.
42. Clothes for the teapot/teapot
Competition - 3,500 products. The average cost is $22.
43. Hot pads/potholders
Competition - 800 products. The average cost is $13.
44. Napkins/plate coasters
Competition - 350 products. The average cost is $22.
45. Cosmetic bags
Competition - 3,000 products. The average cost is $25.
46. Covers for chair legs
Competition - 60 products. The average cost is $13.
47. Ottomans
Competition - 800 products. The average cost is $95.
48. Pillowcases
Competition - 800 products. The average cost is $45.
49. Kitchen towels
Competition - 5,000 products. The average cost is $11.
50. Napkin holder
Competition - 200 products. The average cost is $13.
51. Afghan blankets
Competition - 9,500 products. The average cost is $90.
52. Curtains
Competition - 2,500 products. The average cost is $60.
53. Toilet cover
Competition - 200 products. The average cost is $16.
Decor
54. Paintings
Competition - 3,300 products. The average cost is $55.
55. Wall decor
Competition - 5,500 products. The average cost is $40.
56.
Competition - 6,000 products. The average cost is $16.
57. Garlands
Competition - 3,200 products. The average cost is $20.
58. Lamps
Competition - 800 products. The average cost is $40.
59. Mandalas
Competition - 3,000 products. The average cost is $35.
60. Portraits
Competition - 500 products. The average cost is $100.
61. Dream catchers
Competition - 3,000 products. The average cost is $40.
Miscellaneous
62. Hair clips
Competition - 6,300 products. The average cost is $10.
63. Soft toys
Competition - 96,000 products. The average cost is $22.
64. Rattles
Competition - 3,500 products. The average cost is $18.
65. Beard
Competition - 400 products. The average cost is $24.
66. Dolls
Competition - 31,000 products. The average cost is $28.
67. Clothes for dogs
Competition - 2,000 products. The average cost is $22.
68.
Competition - 360 products. The average cost is $20.
69.
Competition - 900 products. The average cost is $43.
70. Bookmarks
Competition - 2,600 products. The average cost is $7.
71. Mermaid tail
Competition - 700 products. The average cost is $43.
72.
Competition - 120 products. The average cost is $9.
73. Flowers
Competition - 96,000 products. The average cost is $25.
74. Bouquets
Competition - 1,500 products. The average cost is $35.
75. Letters
Competition - 600 products. The average cost is $12.
76. Names
Competition - 1,800 products. The average cost is $28.
* The calculations use average data for Russia
How to choose your niche in knitting? How much can you earn, where to buy materials, what difficulties may arise? In this article we tried to answer 9 main questions about the knitting business.Today, handmade products are positioned on the market as a unique and high-quality product, which attracts buyers. In 2017, an increase in demand for handmade goods was recorded. According to experts, knitted items take second place among the best-selling handmade products. Every year, the fashion for knitted products is strengthening on all fronts: in clothing, accessories and even home decor. Therefore, the question arises: is it possible to make money from knitting and how profitable such a business can be?
As in any type of business, the success of this area depends on a correct assessment of market demand, quality of work and competent promotion. Another important component of the knitting business is the uniqueness of the offer. Handmade knitted goods have been popular for many years now, during which time the niche has managed to be filled with a variety of goods. The leaders among knitted products are: sweaters, hats, scarves and snoods, socks and mittens, bags, blankets and bedspreads. Knitting provides endless creative options. You can knit with crochet, knitting or simply with your hands; can be used various materials, and, of course, specialize in knitting various products. Before planning a business, it is better to narrow your niche and try not to knit “everything”. For example, concentrate on decorative items, or children's items, or fashion accessories, or women's clothing. Your positioning and the formation of your target audience depends on this choice.
Question No. 1. How to choose a niche in the knitting business?
What to knit? How to assess the level of demand for a particular product? When choosing your knitting niche, you can follow one of the following paths: knit products that are in demand on the market; or enter the market with a unique offer. The first option seems more reliable because it takes into account consumer demand. But in this case, you will face tough competition and the threat of going unnoticed among the abundance of offers. A unique offer, on the contrary, will allow you to stand out and occupy a free niche. But the difficulty lies in the fact that it is not always possible to accurately estimate the demand for such products.We offer you 50 ideas for a knitting business. All types of products are sold internationally trading platform Etsy and find their buyer. The list consists of both classic products (clothes, blankets) and creative items that are not yet available in abundance on the market. For convenience, all ideas are combined into 6 categories.
1. Clothes: sweaters, dresses, swimsuits, vests, cardigans, panchos, cropped tops. 
2. Accessories: hats, headbands, mittens, scarves and snoods, shawls, socks, slippers, bags and backpacks, wallets, bow ties. 
3. Things for the home: blankets and rugs, carpets, “clothes” for mugs and teapots, chair covers (for the seat or legs), potholders, napkins for serving, poufs, pillowcases, figured pillows, curtains, “mermaid tail” blanket, storage baskets, organizers , covers for door handles, flowerpots, hammocks. 
4. Decor: paintings, panels, garlands, lamps, dream catchers, mandalas, “stuffed” animals, knitted figurines.
5. Children's products: booties, panties for diapers, doll toys, rattles, mobiles for cribs, finger toys. 
6. Miscellaneous: clothes for dogs and cats, beds for pets, headbands for sleeping, cases for glasses.
This selection clearly demonstrates how diverse the knitting business can be.
When choosing a niche, you should evaluate the demand for the product. If you decide to focus on producing only teapot covers or bookmarks, you are likely to encounter implementation difficulties. Agree, these products are specific enough to expect high sales. The most rational thing would be to expand the niche, which will feature goods in high demand and some unique offer that can distinguish you in the market and attract an audience. For example, if you designate a niche as “knitted home decor,” you can sell storage baskets, plant pots, and chair covers. Or you can narrow your niche to “knitted textiles” - and sell blankets, pillowcases and shaped pillows. The category “knitted accessories” can include cases for glasses, bookmarks, wallets, etc.
To decide on a niche, you can study the offers on the market. Browse the Internet for handicraft shops selling knitted items. There are several of the most popular platforms where handmade goods are sold. These are Etsy, Crafts Fair and Instagram. Look at successful profiles, analyze their work (assortment, offer, marketing, pricing policy, etc.). There you can also get inspiration and ideas on how to manage your social media account. networks.
Question No. 2. How much can you earn from knitting?
One of the main questions in the knitting business is whether it is possible to make money from it? It is difficult to name a specific amount, since it is formed under the influence of many factors: occupied niche, pricing policy, advertising effectiveness, production volume, etc.
Let's look at some inspiring examples.
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US craftswoman Heidi May from Thevelvetacorn sells mainly knitted hats. Her store gained popularity thanks to children's snoods with ears of various animals. In the first 4 years of operation, the store's earnings amounted to more than $300 thousand.
But a needlewoman from Turkey, known under the nickname dudush, sells comfortable knitted bags and laptop cases. The number of sales per year is about 160 orders, which provides annual revenue of about $5,000.
Over the course of several years, Atlanta-based needlewoman Yoko Gibran has sold more than 3 thousand hand-knitted scarves. Now she earns about 140 thousand dollars a year.
There are among successful examples knitting business and Russian names. Daria Nikulina came up with knitted educational toys. The source of her profit is the sale of master classes on knitting similar toys. According to the founder of the knitting “info business”, this business brings a stable income, which is enough to provide for the family.
Another Russian needlewoman is Svetlana Turova. Her work was glorified throughout Russia by her rainbow knitted cats. In the first year, net profit was only 50 thousand rubles. But during its existence, the project managed to grow significantly. Today, the needlewoman is building a workshop and expanding her business and range. In the project’s online store you can purchase a variety of knitted products: interior pillows-toys, socks, sweaters, hats and snoods, amulets belts, etc.
In general, most master knitters agree that the average monthly income from knitting is 30-40 thousand rubles.
All successful craftsmen say that in order to make money from your hobby, you need to treat it like a business. You need to create a brand that should be promoted using social networks. We need to establish a process for delivering goods. You need to come up with your own style, a unique offer to stand out in the market. And, like any startup, you need to be willing to work hard and be inspired.
Question No. 3. Where can I learn knitting or improve my skills?
When planning a knitting business, you already need to have at least basic knitting skills. However, even an experienced needlewoman may face the need for training. For example, if you want to learn how to operate knitting machines or a certain knitting technique. Today you can easily find training courses for knitters, including online courses. The cost depends on the program, the number of academic hours and the form of classes (group/individual). On average, the cost of a basic knitting course will cost 6 thousand rubles, and individual training in machine knitting (30 academic hours) will cost about 15-20 thousand rubles. You can also undergo training using video courses - the approximate cost of a full set of video lectures is 3 thousand rubles.
Question No. 4. How to open a knitting business?
To open a knitting business from scratch, you need to go through the following steps:
Study market demand and supply, analyze competitors
Determine the niche in which you will work
Buy necessary equipment and materials
Complete training if required
Prepare several products - initial assortment
Create online accounts for your workshop: Etsy, Crafts Fair, Instagram, VKontakte - you can use several platforms at once to promote your products
Develop marketing strategy and launch active account promotion.
This quick guide to open a knitting business. Each of the points will be discussed in detail below.
Question No. 5. How much money do you need to open a knitting business?
This is one of the most popular questions. And the answer to it may be different - someone plans to knit at home, and someone wants to open a full-fledged business hiring several knitters. This example will consider home business with minimal investment.
The main expense item is the purchase of equipment and consumables. The list of equipment depends on the knitting technique. You can get by with sets of knitting needles, hooks, etc. But if you are planning large production volumes, you need to purchase a knitting machine. The average cost of a knitting machine varies between 20-40 thousand rubles (there are models more expensive than 100 thousand rubles that are used in production). Professional sets of knitting needles will cost 6-8 thousand rubles. Yarn and accessories for the first products will cost about 4 thousand rubles. The state fee for registering an individual entrepreneur is 800 rubles. Development own logo and the creation of branded tags for products will cost, on average, 6 thousand rubles. The cost of advertising promotion on social media. networks will be about 7 thousand rubles (do not save on advertising, the success of your business depends on its effectiveness).
Thus, the total cost of opening a knitting business will range from 26 thousand rubles to 70 thousand rubles.
Question No. 6. Where to buy materials?
Yarn for knitting can be purchased in handicraft stores or in an online store, which will save money. In online stores, prices for goods are usually 10-15% lower. To save additional money, you can purchase yarn during discounts. Typically, the demand for yarn decreases in the summer.
The most low prices for yarn from the manufacturer. Factories sell their products with a minimal margin. But at the same time, you can only buy a large batch, and the purchase may require documents from the organization to formalize the contract. It is also worth considering transportation costs - when delivering large quantities of goods, the cost of transportation can be significant.
Another option to save on materials is joint procurement yarn. In this case, several people gather, one order is placed at a minimum cost, and transportation costs are divided among everyone. At the same time, it is more profitable to purchase yarn in packages.
Ready ideas for your business
But don’t rush to save on yarn at the expense of its quality. For example, on Chinese sites you can purchase budget options yarn, but the quality itself suffers from this. You should only purchase yarn for knitting from trusted suppliers. To decide on suppliers, read reviews, ask a question on the knitting forum, what yarn they recommend. Buy skeins of yarn from different manufacturers. To test yarn, knit 10*10 cm samples from different varieties. Choose the most suitable one.
Question No. 7. How to calculate the cost and set the price for knitted products?
To calculate the cost of a knitted product and set an objective price for it, you can use several methods that simplify the calculations. The average cost of a knitted product is 400-500 rubles, and its selling price is 2000-2500 rubles.
When calculating the cost, firstly, you will need a table with the coefficients of “complication” of knitting. Secondly, you can use a calculator to calculate the cost of a knitted product, which is offered by many specialized resources. Thirdly, the cost of a knitted product can be set based on the following parameters:
Cost of yarn;
Average market price of identical products;
Total costs: (yarn+delivery)*coefficient. difficulties;
Time spent on work.
When determining the cost, the color of the yarn is also taken into account - it is more difficult to work with dark yarn, because the eyes get tired faster.
Another option proposed by needlewomen is expressed in the formula:
(Price of 1 skein of yarn)*(Yarn consumption per size in skeins)+(Yarn meter per 100g)*(Yarn consumption per size in skeins)*(price of knitting 1 meter of yarn)+(Cost of accessories)*2+(Transport + other expenses)=(Cost of knitted product)+Delivery/dispatch
Ready ideas for your business
But there is no single, generally accepted formula for calculating the cost of a knitted product. Each master has the right to independently determine how to make calculations and what price to set for their products. The main thing is to correlate the prices set with the average market value and the purchasing power of consumers (average wage by region).
Question No. 8. How to look for buyers of knitted products? How to conduct online sales?
These two questions are combined because in the modern world the most effective platform for trading handmade products is the Internet. Therefore, you should look for buyers there. To do this, you need to create an account for your handmade store in different in social networks.
Before looking for buyers, you need to decide on your target audience. For example, if you knit fashionable cardigans and sweaters, the target audience will be young girls. If you knit children's clothes, then you should focus on young mothers.
To find your buyer, you should be active on social networks, hold sweepstakes, and run advertising to promote your account. According to statistics, products from the handmade category are among the top three best-selling on Instagram. Therefore, the promotion of a knitwear store will be considered using the example of this site.
To promote your Instagram account you need:
Combine different methods of promotion: mofollowing, advertising with bloggers, targeted advertising, using thematic hashtags and keywords in the profile description. You can learn more about the recommendations for promoting your account in various online sources. Today there are many articles on this topic. Also an important tip: write down the cost of your products!
Take care not only of the visual, but also of the informative content of your profile. Beautiful pictures knitted products are good, and if they are accompanied by interesting texts, it’s doubly good! You can post reviews about your work, show your work process, talk about interesting cases related to your work. For inspiration, look at Instagram user @the_equisetum - they sell unusual Stuffed Toys, where each post is accompanied by bright, memorable text.
Provide your subscribers feedback: answer questions, conduct surveys in your account. The art of selling is, first of all, the ability to communicate with potential clients.
Use different platforms for promotion. This will increase your audience reach: someone will find you on Instagram, and someone will find you through search engine accidentally finds your store at the Crafts Fair.
By following key promotion tips, you can quickly reach a specific audience and find your first clients. Remember that one of the most powerful means of advertising is word of mouth, so quality work is best advertising for your business.
Question No. 9. What difficulties may arise when working in the knitting business?
Opening a knitting business is not difficult. It is much more difficult to make it profitable. Achieving the goal may pose the following difficulties:
No orders. This risk can be reduced by using effective advertising and competent pricing policy;
Client's refusal to pay for work. To reduce this risk, when working to order, you must always take an advance payment, at least in the amount of the cost of materials. When sending a finished product to another city, arrange the parcel by cash on delivery or with full prepayment.
Ready ideas for your business
High competition in the field. To compete with many masters, you need to enter the market with a unique offer, set more affordable prices, or launch a powerful promotion. And, of course, produce quality products.
Summarizing all of the above, we can identify the following advantages and disadvantages of the knitting business.
Advantages and disadvantages of the knitting business
You can turn your hobby into profitable business. This will become possible with the right approach to organizing your business. The popularity of knitted products increases the likelihood of your success. This segment is very developed abroad, which indicates the prospects of business in Russia. The main thing is desire, patience, hard work and honesty towards your clients.
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Calculator for calculating the profitability of this business
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A large number of interesting businesses in Russia arose after their founders were unable to find the thing or service they needed on the market. And then, rolling up their sleeves, they created these things or services themselves - not only for themselves, but also for others. One such company is Jumbi. At some point, Alexandra Semyonov from Izhevsk could not buy a scarf for her daughter - and decided to sew it herself. Now Jumbi, joined by many members of Alexandra's family, sews several thousand hats every month. Co-owners of Jumbi Alexandra Semyonov and Maxim Korzhenko told the portal site about how to compete with Finnish and Polish manufacturers in terms of price and quality.
Alexandra Semyonov, 30 years; Maxim Korzhenko, 31 year; Konstantin Semyonov, 39 years old - entrepreneurs from Izhevsk, co-owners of a company for sewing children's hats Jumbi. Alexandra graduated from Udmurt State University with a degree in ecology, at various times she worked as a manicurist and sales representative. Maxim graduated from Izhevsk State Technical University with a degree in enterprise economics; worked as an economist, then developed two own business– tourist and recruitment agency. Konstantin graduated from the College of Economics and Management and has extensive experience in sales and finance. Jumbi has more than 70 wholesale customers in Russia and Kazakhstan. Monthly turnover – 1.3 million rubles.
Business started with a scarf
Alexandra: The history of our brand began in 2010. My daughter Vlada was recently born and I wanted to buy her a scarf. But what was sold in stores was either of poor quality or unreasonably expensive. And I decided to sew a scarf myself. The scarf turned out just right, it’s not for nothing that my grandmother taught me to sew as a child. Some friends and acquaintances asked to sew a headdress for their children, then their friends and acquaintances asked for the same... In general, after some time the number of orders was already measured in dozens.
When my daughter was two years old, my son was born - and I started sewing hats for boys. And not only summer and demi-season, but also winter. There were more orders - and I realized that I could sew and earn more. Plus, I got my first big customer! And it was like this. My husband Kostya worked in trade and was well versed in sales and trends in this area. He said that he would agree with the management of the Izhevsk store “Sons and Daughters” that they would take my hats for sale. I didn't believe it. And he agreed!
The “sons and daughters” took ten summer hats, although they grumbled that the price was too high and it was unlikely that anyone would buy them. And a few hours later they called and said that they had sold everything and that they were ready to take more! That evening Kostya went for a walk with the children, and I sat down at the machine and sewed hats for our first wholesale client.
There were more orders, I couldn’t cope alone - and soon I hired a seamstress as an assistant. She, of course, relieved me somewhat of the workload, but it was still hard: two small children, a beloved husband, a business - everything needed to be given time, which was sorely lacking.
Once during a family event, I said that I was torn between family and business, that I was very tired. And then my brother Maxim, who had his own business, said that he was ready to enter the business and become my partner. He took charge of marketing and promotion as well as wholesale. I was left with the creation of models and production.
At that moment, our hats were sewn by several hired seamstresses using ordinary household machines. We tried to outsource to an atelier, but the experience was unsuccessful - we were not satisfied with the constant missed deadlines and unstable quality. It became clear that we needed to create our own sewing workshop.
Wholesale and Retail
Maksim: I joined Jumbi as a partner in 2014. The fall of the ruble and the skyrocketing rates of the dollar and euro at the end of 2014 played into the hands of many domestic producers. Including us. Retail began to look for an alternative to expensive European products. Perm entrepreneurs found out about us and placed an order for 80 thousand rubles, which was quite a considerable sum for us at that time. Then buyers from Yekaterinburg appeared - these Permians recommended us to them. Well, other cities started placing orders.
The business grew, and from time to time we even allowed ourselves to experiment. For example, in 2015 we released a collection of children's clothing, which, in addition to our branded hats, included jackets, sweaters and other wardrobe items. Moreover, in style and color scheme, all these things were combined with each other. But sales didn't come. At that moment we made a firm decision to do only what we do best. And the best thing we made were hats. Since then, this has been the main focus of our business.
Around the same time, we finally matured enough to create our own production workshop. The outsourcing studio continued to “delight” with surprises. The last straw was that by the important deadline we received only six hundred items instead of the thousand we ordered. This was no longer an option, especially since we were going to open our first serious retail outlet in Izhevsk.
In total, the Jumbi company has sewn more than 65 thousand hats for children
For retail sales At some point we came up with the “island” format - a display stand open on all sides. The original island design had to be reworked many times to meet height and size standards. Then of all shopping centers Izhevsk, with whom we spoke, only one responded. “Ostrovok” has proven its effectiveness – and now our retail outlets operate in this format.
The main feature of the first “island” was a play wall where a child can play. Not all children like having a hat pulled over their head; many begin to be capricious. “Island” distracted children from negative emotions with an interesting activity: the child was playing and the mother was trying on a hat for him.
Invented by mothers, made in Russia
Maksim: We produce children's hats and accessories for children up to 14 years old High Quality: if these are wool products, then 80% natural fabrics (merino wool) and 20% acrylic are used; if these are cotton hats, then 95% is cotton and 5% elastane. An admixture of synthetics is necessary to give the product practicality, to highlight the advantages of natural fabrics. We purchase fabrics both Russian and foreign - Turkey, Korea, UAE, Indonesia, China.
We work in the middle price segment. Sometimes our customers from Moscow and St. Petersburg ask us: “Why is it so cheap!? It can’t be merino wool!” This is a compliment for us - people understand that we can sell premium quality at an affordable price.
On average, Jumbi seamstresses sew 3,500-4,000 items per month; monthly turnover of the company is 1.3 million rubles
There are many competitors - Russian, Finnish manufacturers, Poland, Germany; at least 30 brands compete with us. When we opened, we focused on Finnish manufacturers (Reima, Kivat), as well as the premium brand Chobi. Now we are looking more broadly - from the mass market (Zara) to the luxury segment (Moncler, Woolrich, D&G, etc.).
Even in such a competitive market you can be successful:
- if you make a cool design;
- if you don't forget about practicality(for example, all our hats undergo quality control - they are crumpled, stretched, washed, then we look - if the test passes, then we leave it, if not, we modify it);
- if you use some tricks(for example, in the fall-winter 2017-18 collection we made helmets with removable masks that will protect from the wind, and this is also an excellent play element for a child);
- if you provide a reasonable price.
In this area it is difficult to reinvent the wheel; a hat is a hat in Africa, especially for children. Of course, every manufacturer strives to attract attention with something interesting - some with design, some with low price. There are some elements that are always relevant, for example natural fur on winter products. We take into account new trends and wishes of customers, but we have already developed our own style and our own vision of what a children's helmet or hat should be; for example, we love minimalism and try to find a middle ground.
Family business
Alexandra: We are a real family business. Almost always, family events or just get-togethers develop into a production meeting. The main advantage, perhaps, is complete trust in partners. But there is also a minus - this is the impossibility of everyone going on vacation together; someone must always keep their finger on the pulse and control how things are going in the company.
We have a fairly clear division of who is responsible for what, and the final decision-making remains with those whose competence the issue concerns. I lead all product development and production. My husband Konstantin is responsible for finance, retail and franchise development. Brother Maxim is engaged in marketing and wholesale activities. Strategic decisions are accepted collectively.
By the way, two more members of our family work at Jumbi - my mother and my younger brother Nikita. Mom is in charge of a warehouse, Nikita is a programmer. Our children also help in the project - as photo models.
Economics of the project
Alexandra: Now the Jumbi company produces more than 350 types of products for children. The main focus of our assortment is hats - helmets in autumn and winter, and light hats and scarves in spring and summer. But we are gradually expanding the line: 80% are hats, and 20% are mittens, snoods, bibs, thermal underwear, sets for newborns, etc.
Prices for our demi-season and summer hats start from 390 rubles, winter hats and helmets cost from 890 rubles. During the winter months, sales volume is higher. Average monthly turnover is 1.3 million rubles. The ratio of our sales in retail and wholesale is approximately equal. Since our products are seasonal, sales increases occur before the season changes.
Our main expenses are staff salaries, purchase of materials, repairs or replacement sewing machines, advertising, rental of premises for production and “islands” in shopping centers.
Maksim: In addition to retail sales on our “islands” in Izhevsk and the “islands” of franchisees in Nizhny Novgorod, Yekaterinburg and Chelyabinsk, the rest of the sales are via the Internet. Accordingly, 90% of the advertising budget consists of Internet traffic costs - we promote wholesale orders through the website ( contextual advertising), we post on specialized platforms, various forums, on Avito, on social networks. We pay special attention to working with the database and communicating with regular customers.
We do not use advertising in printed publications, placement on billboards and other offline channels - it is difficult to obtain statistics and calculate effectiveness there; As the practice of other businesses shows, advertising on offline platforms is not effective.
Alexandra: Now the Jumbi company has more than 70 wholesale customers in 35 cities of Russia and Kazakhstan, as well as three franchisees - in Nizhny Novgorod, Yekaterinburg and Chelyabinsk. One of the franchisees already has two retail outlets.
After successfully launching our own retail outlets, we decided to scale our business in the format franchises, because This is the fastest option for growth, with the lowest level of investment. And since we are developing on working capital, without attracting loans, this remains a priority for us.
Thanks to the franchise, we have improved many business processes and improved conditions for partners. Until the end of the high season business activity In 2017-2018 we plan to open ten more “islands”.
Unlike many competitors, we have a constant inventory; all wholesale orders are collected from the warehouse, and not by pre-order. Orders from wholesalers and franchisees are placed on our website and are connected to 1C.
Only those who do nothing make no mistakes
Maksim: As in any developing business, we have made, and are still making, mistakes. But without them, business development is impossible. Working on mistakes moves the company forward.
Lack of focus (we started sewing the entire range of clothing, without narrow specialization), outsourcing the production of products (we came to our senses in time, now we sew ourselves), purchasing low-quality components, erroneous KPIs for personnel, incorrect pricing for franchisees - this is an incomplete list of errors that we had to work with at the initial stage, but which allowed us to review and change many processes.
Alexandra: In the near future we plan to buy equipment for complex knitting of fabric and products, increase production to 10 thousand pieces per month (currently about 4 thousand), and expand the staff at least twice. On the horizon of three years - to build retail network, increasing to 50 retail outlets. Enter the top ten manufacturers of hats in Russia.
We want things with the “Made in Russia” label to be perceived by consumers as high quality goods. We would like to see O Most of the children are wearing high-quality Russian hats, and not Chinese, Polish or Finnish ones. We are inspired and motivated for further development by grateful feedback from our customers and partners.
It's cool to create something new; not necessarily new at all, but different from others and better in quality, service, design. And we can do it.
In preparation withtatiilog information used "Your own business"
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