* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria, with proper marketing and quality products, has every chance of being promoted.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of the square in a shopping center is an effective publicity stunt in itself. There are always a lot of potential customers in shopping centers. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, the cost of print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.




Pizza Machine. This is a novelty for the Russian market, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. IN budget options the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. Enough to have in stock original recipes pizzas, quality ingredients and a small kitchen. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

high business profitability (up to 60%); fast return on investment; no need for a large staff; narrow niche; high demand for pizza, which ensures consistently high profits; a relatively small amount of investment for the industry; promising fast food format; simple technology production; opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

high level of competition in the market; expensive rent of retail space; the need to obtain permits to open a catering establishment

What you need to open a pizzeria

Explore the Market. Sphere Catering quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, do your research. competitive environment. Identify the main market players, study their location in order to choose for yourself appropriate place, estimate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation “from the inside”, see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. On the this stage it is supposed to draw up a work plan, determine the format and corporate identity establishments, development of technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, it should be given Special attention the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will have to be spent? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.

How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. For reference commercial activities it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government bodies opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing necessary requirements SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

conclusion tax office on registration of cash registers;

an agreement with the energy saving service and the sewerage service;

garbage collection agreement

agreement with the tenant and contracts with employees;

assortment list approved in SEN;

a license to sell alcohol, if it is supposed to be in the establishment;

contracts for deratization, disinfestation and disinfection;

the list of sold and manufactured products agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

area around 100 sq. m.;

availability of parking;

availability of artificial and natural ventilation;

the presence of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of total area premises, and the remaining 60% is occupied by the customer service room. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to others matter. public places. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of kitchen equipment and tools will determine it. production capacity, workflow, and something will even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

pizza ovens;

dough divider, flour sifter and dough mixer for dough preparation;

refrigerators, freezers and vacuum sealers for food storage. A suitable model of refrigeration equipment is chosen depending on the layout of the kitchen and the volume of stored products. A special pizza table will become a functional fixture, which keeps all the ingredients cool until they are needed;

a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

a device for cutting french fries if you plan to expand the menu;

deep fryer for cooking french fries and other dishes;

oven;

dishwasher for process automation and dish disinfection;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

List necessary equipment determined by the chosen format of the pizzeria. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), a cash register and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

Ready-made ideas for your business

Periodically, it is recommended to add new dishes to the menu or make Special offers This will allow you to keep your existing customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand the range by baking not only Italian thin-crust pizza (with a flatbread up to 0.5 cm), but American air-pizza (with a 2 cm flatbread made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

suppliers chicken eggs for the test;

fresh meat suppliers and sausage products;

supplier of fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When purchasing a batch of products for the first time, break the order into smaller batches to order several of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to make frequent purchases of products for the pizzeria, but in small batches - this increases the cost of delivery, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for small pizzeria, otherwise the amount of the check will be too large.

How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. IN technological maps the recipe of each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization advertising campaign(promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation billboards and signage; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

Ready-made ideas for your business

In this case, advertising of a pizzeria in in social networks youth oriented. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, special menu(for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy during the first months of operation of the pizzeria. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for any catering establishment and pizzeria in particular, there is no doubt a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of recoupment of funds invested in opening a pizzeria and ensure the required level of sales.

How to hire a pizzeria staff

The solution to this issue depends on what type of institution you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, start its active promotion, realizing high standards service, then during the first year of operation it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate the net profit of a pizzeria, you must also plan the amount of fixed costs, which include public Utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of the revenue of a pizzeria:

The cost of pizza - 130 rubles

The average price of a pizza is 600 rubles

Number of sales per month: 1500 pieces

Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

After subtracting the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then you can recoup the initial investment of 1.2 million within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

competitor reaction. Because the catering market, and in particular the pizzerias, is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, continuous monitoring of the market, availability of customer loyalty programs, competitive advantage and unique offers

Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with staff low qualification staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For restaurant business this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the institution's reputation among target audience in case of errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and become a successful project in a small city, where residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share some useful tips that will help the entrepreneur in opening his own pizzeria:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the institution. The costs of organizing such a kitchen are small, but the effect is significant.

A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become profitable, promising business. And one successful project- become the basis for a whole network of institutions.

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Profitability calculator for this business

Pizza is very popular all over the world. This dish is prepared both in fast food and in prestigious restaurants. Therefore, opening a pizzeria is a very logical decision for a novice businessman.

However, it should be understood that in addition to high demand, there is considerable competition in this business. Long gone are the years when it was enough just to open a small pizzeria without thinking about the nuances of the menu, interior design and other details. Today, it has become much more difficult to gain a foothold in the market, because there are a sufficient number of both classic and themed establishments, cheap eateries and luxurious family restaurants.

Therefore, you should make sure that your institution is not only known, but also loved. To do this, you will have to develop a detailed business plan for a pizzeria with calculations. It should include an analysis of competitors, take into account estimated costs and profits, as well as possible risks.

Advantages and disadvantages of opening a pizzeria

Before you open a pizzeria from scratch, you should compare the pros and cons of such a business. Let's start with the benefits:

1. High rates of profitability. It is more than 50%, and this moment this direction is at the peak of its development.
2. Low cost. Pizza is one of the simple and fairly cheap dishes to produce. This allows you to keep a high level of markup.
3. Fast payback. With the right approach, you can return the money invested in the business within the first year.

The disadvantages of such activities include the following:

1. High level of competition in large cities. By opening a franchised pizzeria, you automatically become a serious representative of this business, since you are acting on behalf of a large company.
2. Expensive space rentals.
3. To be successful in this business, it is desirable for you to have experience in catering establishments.

Step by step plan to open a pizzeria

If you are aiming for a serious business, then first of all you should determine the key features of your institution. At the moment there are three types of pizzerias:

1. Stationary. Most often couples and families come here. You should bet on a cozy atmosphere, a varied and original menu. A stationary pizzeria can be an Italian restaurant or a small cafe. The first option is the most difficult and expensive to implement. It is suitable only for experienced businessmen.
2. Delivery. Pizza at home - this service has become very popular in recent years. To lead successful business in this industry, it is necessary to carry out the fastest possible delivery of orders in your city, as well as carefully work out the bonus system.
3. Takeaway. We are talking about a small establishment for 2-3 tables or a kiosk that does not have seats. Most of the time they order pizza to go here.

The menu of a standard pizzeria should include the following items:

• 20-25 types of pizzas;
• pastes;
• soups;
• salads;
• business lunches;
• drinks (coffee, tea, lemonade, beer, kvass, fruit drink).

Now let's talk about the target audience of your institution. If we are talking about an average pizzeria, then its main customers will be:

• bachelors;
• women who have no time to cook;
• young people;
• students;
• employees of offices located nearby.

A successful business is most often focused on a specific sleeping area. A cozy pizzeria located near the house has a lot of advantages over an establishment located in the city center. In such cafes, people are more likely to take pizza to go when they return home from work. In addition, renting a room in a residential area will cost you much less than in a large shopping center.

Consumers will also benefit from this pizzeria location:

1. The facility is within walking distance. Going to the store, a person can suddenly go for pizza.
2. As a rule, pizzerias in residential areas offer their products at lower prices.
3. Delivery speed. If a person orders pizza at home, then he will not have to wait long.

A pizzeria located in a residential area requires less investment, while retaining all the advantages of establishments in large shopping centers. The net profit from a small establishment can be about 200,000 rubles per month.

Registration and Permits

Running such a business requires not only registration entrepreneurial activity but also obtaining a number of permits. There are very serious requirements for catering establishments, and therefore the business owner should prepare in advance for some difficulties.

First, let's look at the features of registration. There can be two options here:

1. IP registration. This option is the least expensive (registration costs 800 rubles), but it is only suitable for small businesses.
2. LLC registration. This option is used to open a pizzeria in most cases.

In addition to registration, in order to conduct a legal business, you will need to do the following:

1. Obtain permission to conduct activities from Rospotrebnadzor. This document indicates that the premises of the pizzeria fully comply with all sanitary standards.
2. Conclude agreements with companies providing disinfection services.
3. Draw up a production control program and approve it.

Choosing a taxation system

This is a very important point, because if you do not choose the taxation system yourself, it will be determined automatically. There are two options here:

1. USN or "simplified". Assumes the payment of taxes in the amount of 15% of the net income of the establishment. Many owners of small establishments choose this option.
2. ENVD. It involves a significant simplification of the procedure for tax payments, and therefore is popular among start-up entrepreneurs.

No license is required to open a pizzeria. Therefore, having received all the permits, you can equip the premises and begin work.

Which OKVED should be indicated when registering a business

The activity of a pizzeria falls simultaneously under three OKVED codes:

• 30 - activity of cafes and restaurants;
• 40 - preparation and sale of snacks and drinks intended for consumption on the spot;
• 52 - supply of catering products (if we are talking about home delivery of products).

Choose a room

Now let's figure out how to open your own pizzeria. After registering a business and obtaining all the necessary permits, you can proceed to the choice of premises for organizing a pizzeria. About 80% of its success depends on how correct the location of your establishment will be. The best option there will be a building located on the first line of houses. It is good if he has his own parking and convenient access roads.

The minimum area of ​​a pizzeria is 65 m2. It will be quite enough to accommodate a small kitchen and install several tables. It is advisable to locate an institution near universities, bus stops, subway crossings, shops, offices, etc. If a large number of people pass by your pizzeria every day, then business success will be ensured.

Another important point concerns the availability of the necessary communications. The premises of the pizzeria must be connected to sources of hot and cold water supply, well ventilated and have an emergency exit. The rent for a fully prepared premises is an average of 50 thousand rubles per month.

We advertise a pizzeria

In order for your business to start generating tangible income, you will have to invest in advertising. Naturally, a good location and a catchy, original sign will do the trick, but modern consumers are accustomed to more assertive methods.

To attract regular customers, you will have to develop special savings programs. Then the visitors will have not only a desire, but also an incentive to visit your pizzeria again.

Do not forget that word of mouth is an excellent advertisement for a new establishment. Especially when it comes to small towns. In this case, dishes will be the best advertisement for your business. Hire an experienced technologist to develop unique pizza recipes. Customers should know that your place is not only cozy, but also tasty.

Starting capital for opening a pizzeria

So, how much does it cost to open a pizzeria from scratch? It should immediately be noted that such a business will require considerable initial investments. They will be used to renovate the premises, design services, purchase the necessary equipment and furniture, advertising, etc.

Consider the estimated costs of opening a small pizzeria:

1. Repair work in the premises - 250,000 rubles.
2. Collection necessary documentation and the passage of all approvals - 50,000.
3. About 130,000 should be allocated for advertising.
4. The purchase of equipment, furniture and utensils will take 700,000 rubles.
5. Computers and cash equipment - 100,000.
6. Rent for two months - 100,000.
7. Reserve fund and other expenses - 200,000.

In total, about 1,500,000 rubles will have to be spent on opening a pizzeria. The amount is considerable, but this business is considered very profitable, and with the right approach to business, it pays off pretty quickly.

Monthly expenses

Every month you will have to invest a certain amount of money in your business. Let's take a look at fixed costs:

1. Salary - about 150,000 rubles. This amount applies to a standard takeaway pizza establishment.
2. Room rental - 60,000.
3. Utility payments - 10,000.
4. Advertising expenses - 50,000.
5. Social contributions - 44000.
6. Taxes and other expenses - 20,000.

Thus, the monthly expenses amount to about 330,000 thousand rubles.

Business payback calculation

To evaluate the profitability of a pizzeria, you need to compare expenses with income. In business, there is such a thing as a break-even point. Upon reaching this milestone, the institution goes to zero and then begins to make a profit.

If we take into account that the average check in a pizzeria is 450 rubles, then the break-even point for such an establishment will be the achievement of 38 orders per day. If your establishment can serve 60-70 customers during the day (which is more than realistic), you will be able to claim a monthly profit of 200-250 thousand rubles. With such income, you can recoup the costs of a business in less than a year.

Required inventory

Such a business will require the purchase of specialized equipment. First of all, we are talking about equipping the kitchen. To do this, you will need to purchase:

• special oven or oven;
• cutting table;
• dough kneading machine;
• refrigerators and freezers;
• dishes.

For the hall you will need to buy tables, chairs and dishes.

When purchasing equipment for the kitchen, it is better to give preference to new appliances. Used units, of course, will allow you to save some money on opening a pizzeria, but in this case there is a high probability of breakdown, due to which the work of your kitchen can be frozen for a long time.

When you buy new equipment, you get the following benefits:

• a guarantee of long-term uninterrupted operation, and, accordingly, the stability of your business;
• assistance in choosing the necessary units from the representatives of the manufacturer;
• free installation and maintenance.

Recruitment

This stage is very important, since many indicators of a pizzeria depend on the work of the staff:

• quality of service;
• taste and originality of dishes;
• cleanliness in the hall;
• fast delivery, etc.

Try to hire people with experience, friendly, tidy. Especially when it comes to chefs and waiters.

Consider the staff of a small pizzeria located in a residential area. It includes the following employees:

• 2 administrators;
• 2 cooks;
• 2 deliverers;
• assistant cook (goes to work on the busiest days).

If you are planning to open a small pizzeria, then you can refuse waiters. At first, you can do the bookkeeping yourself, which will also save you some money.

Given the high demand for pizza, opening a pizzeria would be the right decision for the modern businessman. Despite the high competition in this area, a competent approach to business will allow you to get a stable income and a thriving business. The main thing is to act consistently, using the planned plan for this.

How to open a pizzeria from scratch: profitability and subtleties of organizing work, step by step instructions.

Pizza has become not only a signature Italian dish, it is loved and made in all corners of the planet. What's not to love about her? Crispy tortilla stuffed with tomato sauce, pepperoni, mushrooms, sprinkled with mozzarella - the combination of these flavors has fallen in love with the whole world.

Italians are very hospitable people, because a pizzeria in Italy is a place to eat, meet friends, just a cozy corner for those who are bored. The Russians liked pizza as an inexpensive, tasty and fast food. Cooking and selling pizza is very profitable. Moreover, there are possibilities open a pizzeria from scratch, that's what our article is about today.

It is desirable that the organization of a pizzeria touches on such important criteria for a businessman: good personal motivation, lies in his area of ​​​​competence, takes into account the factor of residence and the amount of start-up capital.

We choose the format of the institution and the business plan of the pizzeria

How to open a pizzeria from scratch: we think over the details of the future business. Opening your own pizzeria is not so much a difficult task as it requires a detailed development of the concept of the future institution. As part of a catering establishment serving delicious pizza, there may be an Italian restaurant, a small place on the food court, and a pizza bar, and pizza delivery. When making a decision, it is worth knowing about all the options.

Open restaurant without investments it is not possible, this is an expensive undertaking. The restaurant level implies an attractive space and a stylish interior, a kitchen with comprehensive equipment, qualified staff led by a chef, and competent marketing.

pizza bar- this is a level below the restaurant, without a large selection of dishes, but also requires significant investments in renting a room, creating an atmospheric interior, and hiring qualified personnel.

Place at the food court- a good solution for a profitable pizzeria. Walking through shopping centers is tiring, especially in the company of a family. Many hours of shopping sets you up for a rest in the food court area. The pizzeria here is the best and profitable place. Affordable and fast food is always in demand. Pizzeria business plan in the shopping center will also include the cost of equipment: showcases, food warmers for heating, refrigerated display cases for salads and desserts. The menu should be such that hungry and tired people can choose from a large number of dishes: pizza, pasta, desserts, drinks.

Takeaway pizza or pizza delivery- the most low-budget option. Does not require complex kitchen equipment, is located on 50 sq.m., manages with 3 workers per shift, offers up to 20 types of different pizzas.

How to open your own pizzeria: choosing a room

First step. How to open a pizzeria from scratch. Determination of the premises where the production will be located and a place for visitors, if any. Based on the realities of the city where you live, in small towns - takeaway pizza and places in food courts, small cafes and bakeries will be in greatest demand. In million-plus cities, cozy restaurants, trattorias (family restaurants) always have their visitors.

The highest traffic in places of public transport stops, near business centers, malls, educational institutions, in large sleeping areas there are very few places for fast food.

The location where the pizza will be prepared for delivery does not matter, the main thing is that it meets sanitary standards.

Compliance with all norms of sanpin will allow you to quickly open your own pizzeria, get permits:

• cold and hot water supply, sewerage;
• walls painted with water-based light paint, or tiled to a height of at least 1.7 m;
• powerful exhaust to remove burning odors;
• pizzeria area from 50 sq.m., of which 30 sq.m. - this industrial premises, and the rest - a place for visitors and a cash zone.

The location of the pizzeria in basements sanpin is prohibited. The location in residential buildings obliges to comply with the rules that guarantee the peace of mind of residents, the absence of sources of noise and vibration.

Read in detail the information on obtaining documents that will be required when organizing a pizzeria:

• the conclusion of Rospotrebnadzor;
• conclusion from the fire inspectorate;
• hygiene certificate for the premises from Rospotrebnadzor.

To open a cafe, you also need:

• Computer program for production control for a pizzeria.
• Conclusion of contracts for disinsection, disinfection and deratization.
• The list of the range of manufactured and sold products, certified by the authorities of Rospotrebnadzor.
• Conclusion of an agreement with an organization that is engaged in the removal and disposal of solid waste and organic waste.
• Conclusion of an agreement on the disinfection of the courier transport of the pizzeria (if there is a delivery service).
• Agreement for laundry, dry cleaning services for washing a special uniform of pizzeria employees.
• Contract for disinfection of ventilation systems and air conditioning.

Second step. How to open a pizzeria from scratch. Registration of sole proprietorship or LLC.

Third step. Conclusion of a contract for the lease or purchase of premises.

Fourth step. Purchase and installation of equipment.

Equipment for a pizzeria

1. When equipping the kitchen area of ​​a pizzeria, questions may arise. There are many types of pizza ovens for making real Italian pizza. In Italy itself, only a stone hearth oven is considered such an oven. It is from good equipment, the oven, that the quality and taste of the finished pizza depends. Ovens differ in size, capacity for the number of pizzas, functional data, and operating mechanisms.

Conveyor ovens will largely replace manual labor, they are technologically advanced and work non-stop. Installation is simple. Short cooking time of hot dishes - up to 5 minutes, thanks to the top and bottom heating.

Deck ovens, a modern industrial take on the traditional stone deck oven. Here, only under the ceramic or stone, which is heated to the desired temperature. These ovens have several tiers for several pizzas at the same time.

The price of the furnace depends on the brand of the manufacturer, the number of chambers and the capabilities of the furnace. From 20,000 rubles to 1 million rubles.

1. Purchase of refrigerators for ingredients. Ideally, each type of food should have its own refrigerator. Therefore, several refrigerators are needed.
2. Dough mixer.
3. Rack cabinet.
4. Chopper for cutting stuffing.
5. Flour sifter.
6. Cutting table. Gastronorm containers are built into the countertop, in which it is convenient to store ingredients for pizza.
7. Plate.
8. Furniture, crockery and equipment.
9. Purchasing groceries before starting work.

This is calculated pizzeria equipment will cost at least 1,000,000 rubles. You can save money if you involve manual labor.

Fifth step. Acquisition of a cash register and registration with the tax authority, if you are going to accept cash.

The most profitable form of tax for a pizzeria is the single tax on imputed income (UTII). Taxes here are less than under simplified taxation or the main taxation system (OSNO).

sixth step. Registration by employees of sanitary books, conclusion of employment contracts.

Staff:

• Technologist.
• Cooks - in shifts.
• Cashiers - in shifts.
• Waiters - in shifts.
• Cleaners - in shifts.
• System Administrator.
• Accountant.

For a small enterprise, not all employees or a combination of positions may be required, some of the administrative workers can be taken on an outsourcing basis.

Step seven. Beginning of work.

Thinking over the range of products

Pizza is divided into Italian and American. The difference between them is the thickness of the dough cake, Italian is thin, American is thick. In a small pizzeria, you should not make an extensive menu, 10-12 types of pizza are enough, perhaps several varieties of pasta, salads, and desserts. Accompanying dishes in the form of drinks, sauces can have a wide range.

The menu is developed by the chef and technologist, this is a separate document that will require permission from Rospotrebnadzor. The sale of alcoholic beverages will require a number of permits.

Procurement of products, establishing work with suppliers are also important components at the stage of getting started. The final taste of the product depends on freshness, proper storage and transportation of products.

How to open a pizzeria from scratch - a business plan

Need to develop detailed business plan for any type of pizzeria, pizzeria business plan with calculations paid specialists can also prepare, and you can also calculate everything yourself. Here is an approximate business plan, far from complete, but reflecting the main positions that will allow you to evaluate profitability.

Pizzeria at the food court.

For a town with a population of 600,000 people.

The location of the pizzeria is the 4th floor of the shopping center (food court area).

• Pizzeria area - 50 sq. m.
• The average check is 450 rubles.
• Trade margin - 300%
• Number of employees - 10 people.
• The pizzeria's opening hours are from 10:00 to 22:00.

Investments

• From 1 930 000
• Room decoration - 350,000 rubles.
• Purchase of equipment - 1,000,000 rubles.
• Menu development - 100,000 rubles.
• Advertising costs - 100,000 rubles.
• Registration - 100,000 rubles.
• Spare budget - 280,000 rubles.

Assortment policy

• Pizza, pizza cone, salads, soft drinks, sweets.
• The average bill of a pizzeria will be 450 rubles with an average markup of 300%
• The average attendance per day is 50 people on weekdays and 100 people on weekends. 1800 people per month.

Potential revenue - 810 thousand rubles / month

Production costs and plan

Rental costs are the most significant, pay attention to:

• high traffic, constant presence of the target audience;
• minimal advertising costs;
• a minimum package of documents, the owner of the premises has the relevant contracts;

Further expenses will be:

• for the purchase of equipment up to 1000 thousand rubles;
• staff salary of 200 thousand rubles per month;

The pizzeria will be registered as an LLC, the taxation system will be based on the simplified taxation system (STS), 15% of the pizzeria's profit.

• banners on the street, media advertising;
• active advertising in social networks;
• direct marketing;
• promotions, coupons, special offers;
• free tasting.

Costs about 30,000 thousand rubles.

Target audience - citizens from 18 to 45 years old.

The following monthly expenses must be taken into account:

• Rent.
• Salary.
• Insurance deductions.
• Communal expenses.
• Advertising.
• Accounting.
• Fuel and lubricants (delivery).
• Other expenses.

The most significant payments are for staff salaries and the lease of the pizzeria premises. These payments will amount to 60% of the proceeds.

The net profit of the organization per month will be from 180,000 rubles. Profitability is about 30%. With such indicators, you can count on the return on investment in the business in 2 years.

Least cost option pizzeria business plan- pizza delivery: investments in the organization of production will amount to a little more than 1,000,000 rubles. You will need equipment for the parallel preparation of different types of pizza: dough mixer, topping grinder, collecting and baking pizza. Refrigeration technology. The set will cost about 300,000 rubles.

The corresponding set of equipment and furniture for a pizza bar will cost about 1,500,000 rubles, for a pizzeria in a food court - for 1,900,000 rubles. Here we purchase a set for thermal preparation, technological processing of products, refrigeration and neutral equipment, which will cost from 900,000 thousand rubles.

The most expensive restaurant - the minimum cost of furniture and pizzeria equipment will amount to about 2-3 million rubles.

Another very inexpensive option is a street pizza kiosk. Small kiosk in high traffic areas. Mini pavilion "Pizzeria" does not require bulky equipment, it will also fit for installation in shopping centers and food courts. Price - from 180,000 rubles.

Opening a pizzeria does not require any special knowledge, you need careful calculation, determining the format of the pizzeria, compliance with the realities of life, and with these minimum requirements, you can open a pizzeria from scratch, without special pizza making skills.

For inspiration, you can read about the experience of a successful entrepreneur from Syktyvkar who started his business with a small pizza delivery company, Fedor Ovchinnikov, who maintains an honest blog about this business in Russia. He invested about 1 million rubles in his business, now his network earns about 800,000,000 rubles a month.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether tomorrow at work the authorities will announce the next layoff. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth poking into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you don’t have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think over its number, wages, calculate the cost of uniforms, etc. Next comes the compilation of a list of equipment and justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can easily buy, or even find a free ready-made pizzeria business plan. However, not a single template, albeit well-written document can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the format of the cafe implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, while the rest take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can simply cook such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time it is enough profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it could be like individual entrepreneurship, and Joint-Stock Company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. future personnel books, premises lease agreement, certificate of state registration. You will also need to have permit document from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet some SES requirements. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or used ones, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

The pizzeria is considered profitable business because of the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants of this direction is only increasing every year, the market in many cities is not 100% full. How to open a pizzeria? This type of business is considered quite profitable, but the organization of the process requires consistency. Drawing up a business plan "Opening a pizzeria" will allow you to get an idea of ​​\u200b\u200bthe initial amount of investment, expenses and costs.

Competitor analysis

This market sector is characterized by rather high competition, the entrepreneur must take into account the availability and location of catering places of the same price segment. On average, the pizzeria market is growing annually by 25%, already in 2007 the market volume reached 160-175 million dollars, while in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each of large companies at the same time, it does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth in the segment of fast-food pizzerias with home or office delivery.

According to experts, the market in Moscow and St. Petersburg is occupied only by 50%, in the regions - by 30%. This factor makes this species business is a very promising direction, so the answer to the question "Is it profitable to open a pizzeria?" unambiguously yes.

What pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status; dishes are prepared in elite restaurants and fast food chains. The choice of the type of institution depends on the amount of financial investments, the speed of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quick payback. The main costs in this case are for rent or construction of premises (300 thousand - 3.5 million), another 170 thousand will be required for the purchase of equipment, monthly staff salary costs will amount to 170-200 thousand rubles. The monthly income is planned at the level of 350 thousand, the payback period is 1 year. The menu includes a wide range of dishes, many types of pizza. The competition in this niche is not very high, classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

An establishment of this type specializes mainly in pizza, in this case less investment is required, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in the shopping center and organize a pizza selling point there. This format requires a small number of staff, the cost of interior space is also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The profitability of a pizzeria is 100 thousand in this case, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen, it can take a lot of time to collect all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• the conclusion of the fire service;
• confirmation of the conclusion of contracts for garbage collection, deratization, disinfection, cleaning of ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of a contract for the installation of a fire alarm and an alarm button;
• confirmation of registration of the cash register;
• liquor license.

by the most profitable option for a pizzeria, it is - in this case, the amount payable to the budget is lower than with simplification and OSNO (the main taxation system). Issues related to UTII are regulated by municipalities, the possibility of switching to it should be clarified at the place of registration of the enterprise and the place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () can be considered.

Location selection

Despite the fairly large concentration of pizzerias, the demand for them is still high. Buying and renting premises in the central areas of the city is quite expensive, many entrepreneurs prefer sleeping areas. They are home to a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias grow very quickly regular customers who regularly visit them with their whole families. The pizzeria can also be located in places where there are concentrations of offices and educational institutions- the main visitors in this case are students and office staff who will regularly come here for lunch and dinner.

The costs in this case are formed depending on the type of institution and the district of the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small institution with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, district, area of ​​​​the premises vary within 15 thousand rubles. - 3.5 million rubles.

Pizzeria space

When choosing a room, it is also necessary to comply with certain requirements: sewerage, water supply and ventilation (exhaust) must be connected to it.

It is forbidden to place a pizzeria in the basement; due to increased noise, it may be difficult to organize an establishment on the ground floor of a residential building.

A detached building or a house with an area of ​​​​100 m is ideal, the third part of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of institution, with any financial possibilities, it is necessary to pay attention to its quality. With small volumes of production, equipment that requires manual labor should be purchased.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks, it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (tiered, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza molds, gravy boats, knives, etc. The cost of equipment depends on the brand and model, the price can vary between 100 - 300 thousand rubles.

Staff, pizza delivery

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the chef. To acquire good culinary skills, a chef must complete at least 6 months of training. Some restaurants hire staff from Italy or train themselves.

The salary of employees of a restaurant and a pizzeria such as fast food is also different, it is formed from the salary, percentage of sales and tips. As the business develops, the need for staff will increase, you will have to hire employees to deliver pizza, the pizzeria can switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery is a great way to increase the profitability of an establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain time.

When orienting a pizzeria for delivery, it must be taken into account that Italian pizza cools faster, so the restaurant should have American pizza in the assortment.

Range

To make pizza, you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the whole dish. A set of other components (ham, mushrooms, seafood, fruits, etc.) is formed by the chef, taking into account the preferences of customers.

As practice shows, the assortment should include from five types of pizza. Raw materials for production can be domestic or imported production. In most restaurant-type pizzerias, a combined option is used, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan "How to open a pizzeria" consists of several sections: market analysis, format selection, collection required documents, choosing a place and premises, buying equipment, compiling a menu. The payback period is usually 1-2 years.