Hydra was the last island on our 10 day Aegean sailing trip.
And I must say that we have not in vain left the most delicious for the end.
Hydra is an incredibly colorful island, not at all like the others we visited on this trip, soulful and completely devoid of cars...
No one is in a hurry here, there is always a forest of yacht masts in a small cozy marina, here is one of the most delicious cappuccinos in the world.
The famous film "Boy on a Dolphin" with Sophia Loren in the title role was filmed here and many celebrities like to visit here...

2. Hydra Island is located just off the east coast of the Peloponnese and is part of the Saronic Islands.
The relative proximity to the large port of Piraeus made this island one of the favorite vacation spots for the inhabitants of Athens.
At the peak of the season, the resident population, which is approximately 3,000 people, is simply lost among the numerous tourists.

3. In ancient times, Hydra was a sparsely populated island, Herodotus mentions it only in passing, and the first major settlement dates only from the Mycenaean era.
But everything changed in the 16th century. At this time, Hydra became a refuge for those who tried to hide from the constant clashes between the Venetian Republic and the Ottoman Empire. They were mostly refugees from the territory of modern Albania.
In the middle of the XVIII century, the inhabitants of the island began to build ships and engaged in maritime trade. At the same time, do not disdain piracy.
They sailed to Egypt and the Black Sea, and during the Napoleonic Wars they transported goods to England, despite the prohibition stipulated by the law on the Continental Blockade.

4. Since the island paid taxes on time, the Ottoman Empire practically did not pay attention to it, and by XIX Idra had gained power and strength. The vast majority of the majestic mansions on the island were built with the money of local merchants. At the zenith of Hydra's power in 1821, the population of the island was 28 thousand inhabitants (now about 3 thousand). During the Greek War of Independence, the island provided 150 ships for combat.
Moreover, it was this island that gave Greece outstanding military leaders - Admiral Andreas Miaoulis and Commander of the Greek Navy Georg Kanduriotis.

5. After the liberation of the country, the sea and trade centers began to gradually move, initially to Ermoupolis, the island of Syros, and then to Piraeus. With the introduction of steamships and steel shipbuilding in the fleet, Hydra fell into decay by the beginning of the 20th century.
At the same time, the island gave Greece several famous artists and inspired the work of world-famous artists such as Picasso, Pablo and Chagall, Mark Zakharovich. Since 1936, a branch of the Athens School of Fine Arts has been operating here.
Today, Hydra is an island for tourists, and in its small marina, even in the off-season, it is quite difficult to find a free place to moor a yacht.

6. The main port of the island is the city of the same name, Hydra.
This is far from being an ordinary port. Here you always clearly feel how this place is connected with the past thanks to the rising amphitheater of cafes and mansions, creating the atmosphere of a spectacle, the main participant of which is the island itself.

7. The history and entire existence of the island is inextricably linked with Athens. Now it is a place of rest for representatives of the aristocracy and bohemians of the Greek capital, who are tired of the rhythms of life in the metropolis and strive to change their daily routine as much as possible, enjoy the virgin beauty of the island, stretch themselves on foot - and all this is an hour's journey from the port of Piraeus. Therefore, this kind of "island of the capital" attracts a lot famous people from Greece and from all over the world, among the fans of the island are: Brigitte Bardot, Audrey Hepburn, Anthony Quinn, Joan Collins, Arius Onassis, Maria Calas, Jackie Kennedy-Onassi, fashion designer Valentino. For a long time, the owner of the enchanting timbre, Leonard Cohen, lived on the Hydra. The island enjoys great love among representatives creative professions, during the semi-annual season, various creative exhibitions and meetings.

8. The tourist fame of the island was facilitated by the film "Boy on a Dolphin", filmed on the island in 1957 with Sophia Loren in the title role.
In 2006, a sculpture of the same name dedicated to the film was even installed here.

9. One important feature Hydra is the only island in Greece where the use of motor vehicles is completely prohibited. Vehicle- from a car to the smallest scooter. There aren't even bicycles here.

10. Only motor boats, mules and donkeys are used as transport and means of transportation around the island (I will talk about this in a separate post)

11. The architecture of the island is very organic and is thoroughly saturated with Mediterranean flavor and the spirit of history.

12. Narrow streets with huge amount cafes and taverns. Tables often stand right on the pavement, attracting tourists

13. Everything is mixed in the narrow streets - different eras, shops, cafes, people, live plants in tubs and pots.

14. You never know where a narrowing street will lead you.

15. Geometry of Hydra

16. Crossroads

17. Residential buildings

18. Dark lane...

19. .... at the end of which you suddenly find yourself on top of another hill with a beautiful view of the roofs of the city

20. Geometry again

21. Locals..

22... very good-natured and friendly

23. Trade is carried out right on the narrow streets. Cafe-shop-shop-vegetable rows-residential building..

24. Hardware store. You can immediately see which goods are most in demand on the island.
Try it, buy an anchor for a boat in Moscow or Kiev)

25. Construction shop

26. And again vegetable rows

27. Vegetables are sold here the most. after souvenirs

28. And early in the morning, fishermen sell fresh catch directly from their boats.

29. The tiles of houses on Hydra are not at all similar to those used in our country.

30. Lemon. Female...

31. Cactus. male

32. Still life with shorts and a basket

33. Lanterns and pillows

34. Cafe right at the pier. Woke up on a yacht, took two steps, and now you are already drinking an incredibly delicious cappuccino

35. Cafe and town hall

36. If anything, everything is quite inexpensive here ....

37. Early in the morning on May 9, we left the yacht parking of the island of Hydra, heading for our last crossing - to the port of Piraeus ...

My previous photo essays and photo stories:

* Calculations use average data for Russia

Small agencies that provide intermediary services, that is, place advertisements in the media, take orders for printing. They usually consist of two or three people.

However, experts believe that such firms have very little chance of surviving in advertising business and become a long-term project.

Anyone who wants to deal with a large budget is forced to create a company for five to ten staff units. And most importantly, he must produce his own intellectual product. What kind of bird is this - your own intellectual product?

In the advertising business, an intellectual product is:

1. branding (development of a trademark, elements corporate identity etc.),

2. event marketing,

Advertising only at first glance seems easy, so if you are far from the advertising business, hire a professional who is familiar with the specifics of the work. Misses are not allowed. The first mistake that infuriates the client can cost the entire undertaking.

Advertising business: search for premises

Location and appearance offices practically do not play a role. After all, your employees will travel to customers themselves. An office is needed - to receive calls and shift papers from folder to folder.

But if you have not yet developed a portfolio, it is still worth showing yourself at least in which office you rent. Sometimes customers still come to you, and it is important that they do not faint when they see the place where you are sitting.

Advertising business: office equipment

Here is what you will need to purchase:

2.printer,

3. scanner,

4. copier.

Earn up to
200 000 rub. a month, having fun!

2019 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

In no case should you save on computers for designers (for the lead creative designer and for the technical one). These cars are 2-3 times more expensive than ordinary ones. Moreover - software. We will not insult or advertise anyone, we will only say that the software in the advertising business must be professional.

We don't include furniture here, because that's obvious. But in the next paragraph we will put

5. Multi-channel telephone numbers, Internet and local network creation.

6. Important in the advertising business and the purchase of research data needed for planning. This refers mainly to measurements of the media audience. Researchers are usually called upon as needed. A full-fledged subscription to media data is expensive even for a super agency.

Advertising business: Search for employees

For the main areas, take people on staff, for rare and unique operations, attract freelancers.

Here is an approximate list of personnel that is needed in the advertising business:

1. Two designers. One is for creative work (creates a product), the other is for layout.

2. Two sellers;

3. Media buying specialist,

4. Creator - a specialist in creating concepts for creative products).

5. Director.

Your own, full-time creative usually runs out of steam, that is, begins to repeat and work according to a template. The “multi-field” system is more expedient: while three freelancers are “under fallow”, the fourth one “cultivates” brilliant ideas for you.

Sales managers usually receive a salary plus a percentage of the attracted budgets. The amount of bonuses depends on the scale of orders and their profitability.

And there is another type of advertising business device

If you are mainly engaged in the creation of corporate identity and advertising layouts, then it is advisable for you to work only with freelancers (creating texts, slogans), even hiring a third-party accountant. Only employees-managers should be hired for permanent work - creative director(generator of ideas), art director (embodiment of ideas), ekkanut director (seller of ideas).

Advertising Business: Service Promotion

Here, as elsewhere, everything is decided by connections. The well-connected employees you hire will provide the company with a flow of orders. Connections are important even when working with large clients: the director of the company may refuse to hold a tender if someone has a familiar designer who everyone likes.

Until you have developed a portfolio (it will take, on average, a year), do not poke your nose at business sharks. Build muscle in small and medium businesses.

There are also direct sales, but they are in last place here. Direct sales in the advertising business (phone calls to people by company managers) do not cause aggression only if the RA has a unique service or product, for example, exclusive places for outdoor advertising. During the first year, advertising in the media and direct sales can bring the company only 30% of customers. The rest is connections.

Advertising business: payback

1. creating layouts;

2. banners;

3. logo design

can reach 40%.

Ready-made ideas for your business

Make up your own price! After all, you are a seller of air, and, therefore, your product does not and cannot have a real value. Everything in the advertising business depends on the client and your acting skills.

Small advertising agencies charge from 12 thousand rubles for a script. Create a logo - from 30 thousand rubles, corporate identity - from 70 thousand rubles, an advertising layout in a magazine - from 12 thousand rubles, a layout of a shield 3 x 6 m - from 8 thousand rubles, an original layout of a corporate publications - from 25 thousand rubles. As you can see, these approximate figures do not have an upper bar.

2 options, what are advertising agencies

You have two main options which advertising agency open:

There are firms that are engaged only in the implementation of intermediary work. For example, they place advertisements on billboards, buses, put up ads, etc. This media PR agencies which are highly competitive.

The average number of employees is 3-4 people, this is a sufficient number of people to start with. Basically, newcomers take their first steps here, but if you do not resist other large organizations in the race of competitors, then everything will fall apart.

Another option that is more sustainable in this area of ​​business is to open an agency that will create advertising(ideas for commercials, branding, slogans).

If the company employs creative minds, then it will quickly become popular and can easily be a leader in this business.

What is advertising: 7 varieties

No. 1. Print mass-media

One of the oldest ways to place commercial ads is in newspapers and magazines.

If you are going to work with this type of advertising, you need to find out the numbers of all advertising departments in print media. Next is to find out the prices for advertising in each newspaper, specifications for the layout (there may be different restrictions on color reproduction or size).

Of course, this information can be studied after receiving specific orders. But it will be better if you can give him professional advice and name specific figures when meeting with the client. Thus, you will attract his attention with competence in the matter.

If you have opened a creative agency, then the advertising should be developed by the employees themselves. Therefore, it is important to hire only experienced people for the position of designers.

Even if you have an intermediary agency, still find someone who can create layouts for newspapers. Indeed, up to 3,000 rubles are paid for the creation of an advertisement, and at first all the money is very important for the company.

If you do not have such an employee, then a layout designer or photo editor can make a bright picture in the editorial office itself.

No. 2. Television and radio

1. Ads.
2. Teleshop.
3. Ticker.

No. 3. Polygraphy

It is desirable that you have a person who could create layouts for all this wealth. This great option for extra income.

If you don’t have such a position as a designer in your state, you will have to negotiate with other advertising agencies that are ready to come up with layouts. In such cases, you will lose a large amount of money from the order.

Do not forget that before giving the layout to the printing house, you must obtain consent from the client.

No. 4. Outdoor advertising

It is also a very wide range of services: banners, billboards, pillars, signboards, ads on public transport etc. Not a single advertising agency can do without this format, because it is in this category that most orders are made.

First you need to find companies that manufacture these products. Not every printing house takes on such orders, because, for example, banners are printed only in a single copy, and special material is required for manufacturing.

Again, we note that it is better to create advertising layouts, then you just have to pay for the production itself outdoor advertising, and for the idea you will take the money for yourself. Thus, it is realistic to earn up to 20,000 rubles a day if you have orders.

It is worth mentioning separately about billboards (constructions with advertising on the road). Basically, the owner of all billboards in the city is one person (maximum 2-3 people, but it depends on the scale of the city).

It will be difficult to agree on advertising placement with them if you have just opened. As a rule, they cooperate only with large and popular advertising agencies. It will take a long time to negotiate so that there is a place for your advertisers.

Usually, billboards are rented months in advance, because this is one of the most effective types of advertising.

No. 5. Internal advertising

For example, if these are branded watches, then advertising is best placed in offices, expensive beauty salons, restaurants, shopping malls near boutiques. If the product is aimed at people old age, then the ad should be placed on transport, in elevators of high-rise buildings.

No. 6. Souvenirs

V Lately Souvenir products (for example, T-shirts with a company logo or a photograph of a particular person) are very popular.

In addition, you can produce with different symbols:

• cups,
• pens,
• calendars,
• medals and certificates,
• phone cases.

At first, you can offer your services in the manufacture of souvenirs for retail. There will be demand for products, especially if the price is reasonable. When you are convinced that there are orders for these products, you can buy a special printer and make the product yourself.

Well, such a product diverges during the elections. Do not be afraid to raise prices during this period (of course, within reason).

No. 7. Promotions

A promotion is an event that should open to people New Product or service, as well as to acquaint the potential audience with the new business of the city.

*An example of a promotion in the Metro

Promotions are arranged in shopping centers or large supermarkets. The event includes some kind of competition, during which the audience gets acquainted with a new product or service. Information about the competition must be specified in advance (its venue, time, conditions, organizer).

Be sure to check the information regarding the receipt of prizes. Sometimes, due to inaccuracies, those who did not receive prizes can make a scandal. The organizer, that is, the advertising agency, is responsible for this incident.

6 steps to open a PR agency

When you already have a concrete idea of ​​what you have to work with, you can move on to the question of how to open an advertising agency, and what is needed for this.

Main stages:

1. Company registration.
2. Analysis of competitors.
3. Selection of personnel for work.
4. Rental of premises for work.
5. Website and price list creation.
6. Search for partners and advertisers.

Step 1. Registering an enterprise before opening an advertising agency

Before, you need to register an enterprise if you do not want to have problems with the law. For this, you should contact tax service place of residence (if we are talking about IP) in order to formalize the ownership right.

If you want to open an agency only for the provision of intermediary services, then it is enough to have the status of an individual entrepreneur.

When registering, you need to select the appropriate code from the All-Russian classifier economic activity. In this situation code 74.40 is suitable (advertising activity).

After that, it remains to order a print for your advertising agency, open a current account and proceed to the next step.

Step 2. Analysis of the work of "advertising" competitors in 2 steps

A very laborious stage in opening an agency is an analysis of the advertising market in the city.

If you really simplify, you can divide all the work into 2 steps:

First, decide what range of services you are ready for. this stage implement.

Find out what competitors are doing. Perhaps they overlooked some type of advertising (for example, promotions). Pay maximum attention to this type of advertising in order to have a certain feature in the market, and provide Additional services different from the "range" of competitors.

You can call everyone on your own, and introduce yourself as an advertiser to find out the prices of competitors. This information is necessary to understand what numbers you need to enter in your price list.

The more services you provide, the more customers you will get. However, do not forget that this will have to, which will not pay off soon.

Step 3. Recruitment for work in an advertising agency

It is very important to select personnel who will be interested in business development. Not everyone will want to work for a fledgling advertising agency that may not stay afloat. Therefore, you will have to lure them with salaries, bonuses, bonuses, etc.

It is best to recruit personnel who have worked in this area, know the market from the inside, have their own clients or make acquaintances with potential partners.

1. Director (a person who will conclude contracts with clients and partners).
2. Manager (he will be responsible for finding clients, places for advertising, partners).
3. Designer (creator of layouts).

We will also have to hire a creative director, and preferably two, who will come up with the design of layouts, commercials, and invent PR moves. To start such a team will be enough.

Let's calculate what expenses for personnel payments you will face monthly if you decide to open an advertising agency:

Of course, we give approximate figures. In reality, you will indicate other salaries in the business plan of the advertising agency, and enter information about future salary increases and bonuses.

However, approximately you will have to pay salaries of employees of an advertising agency in the amount of from 200 000 rubles every month.

Step 4. Renting a room for work

In this matter, it all depends on your start-up capital. If you have money, then it is best to find an office in the city center, with a good repair. It is here that business meetings with customers will take place, and the first impression is very important in this business.

When the capital is minimal, you can rent a small room on the outskirts, but then you will have to go to clients yourself to conclude contracts. Even if the office is located on the periphery, the repair should still be good, because the customer can come to you on an important issue at any time.

A large amount will be spent on the purchase of equipment:

1. Computers.
2. Work rooms for all staff.
3. Printer/scanner.
4. Camera.
5. Tablet for the designer.
6. Projector for client presentations.

Step 5. Creating a website and price list for an advertising agency

Today it is difficult to imagine any business without its own website. An advertising agency must have its own page on the Internet. You can also open groups in in social networks, after all potential customers is everywhere.

The site should contain all the information about the services provided, their prices, contacts of managers. Create promotions on social networks and on the site itself to attract advertisers.

Here is an example of a well-designed site, where each type of advertising has its own section, everything is available, there is no unnecessary information:

Pay great attention to creating a price list for the agency. Its design should also be as simple as possible. The customer needs information about what prices you have, not bright pictures.

Step 6. Search for partners and advertisers

The last stage in opening an advertising agency is business partners. Here, managers or the head of an advertising agency are included in the work. At the beginning of the opening, you can involve everyone in finding a profitable customer, because this is a profit for each team member.

Arrange cooperation with business partners before you start receiving orders. If you are a media agency, then conclude preliminary contracts with printing houses for printing flyers, business cards. Find firms that are ready to produce banners and pavement signs for you.

Don't expect customers to find you as soon as you open. Managers should independently call possible advertisers and agree on cooperation. Make concessions, attract with affordable prices, bright promotional offers.

How much does it cost to open an advertising agency?

As you remember, there are several formats of an advertising agency. We will consider the example of a media agency, as he will demand less investment. This means that this format is more attractive for start-up entrepreneurs.

Capital investment in a media agency

As you can see, to open a media agency, large investments are not required. However, do not forget about regular investments in the existence and development of the business.

Simple steps towards the goal - in the following video:

Monthly investment in an advertising firm

At first, you will have to invest your money every month until you reach the point of business payback. In general, it will be possible to recoup the investment in 10-12 months of active work.

In this business, a lot depends on your staff. After all, one theoretical information About, how to open an advertising agency, not enough. It is necessary to have sociable employees who will be able to make a name for your company in the shortest possible time.

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How to open an advertising agency from scratch? - This question is in the top popular. Every day, people are looking for understandable answers to it on the Internet. In our age of high competition and oversaturation of the market, advertising helps to increase consumer loyalty to the brand, increase sales, and oust competitors from the niche. There are also many advertising agencies, but there is a job for everyone, because there are many more potential customers.

Do you want to try your luck in this field? Before you open your advertising agency, you have to decide what kind of activities it will be engaged in. Of course, you can immediately take a swing at the full cycle of services. But this is only if you already have a long experience in this business. Otherwise, it is better to focus on one or three types of advertising activities.

What kind of promotional activity to choose?

This question will have to be answered by you, based on your qualities and capabilities. The list of destinations is quite long, for everyone there will be something to their liking.

View	Its essence
General advertising services	Interaction target audience, analysis of needs and desires, development of a workable plan for promoting a service or product on the market, conducting advertising campaigns, performance evaluation and reporting for the client.
Polygraphy	Development of layouts and production on paper of branded stickers, calendars and envelopes, folders, booklets about the product and other printed materials.
Outdoor advertising	Design of big boards, signboards, shop windows and facades, walls of buildings, advertising in transport and on road signs.
Media promotion	Creation of commercials for television, promotional articles and print ads.
Internet advertising	Development and promotion on the Internet of a corporate website, pages in social networks, publication of articles on forums, distribution of promotional offers to potential customers by e-mail, registration of the client's company in catalogs.
Indirect advertising	Corporate identity from scratch, creation of promotional items, logo, corporate clothing, etc.

Most of the owners of advertising firms, especially those that already have a good reputation, seek to expand the scope of activities in order to provide a full range of services. That is, they want to cover all types of activities at the same time. For a beginner, such a task may be too difficult; at the beginning of your journey, it is better to focus on a small list of services, but perform them all with high quality and at reasonable prices. So you can earn fast regular customers and create a good impression of yourself. And so, once you have decided, it's time to move on to action. It is best to immediately legalize your business.

Moving on to legal business

If only there was a desire to test your strength, then it is better to first register an IP - individual entrepreneurship. Individual entrepreneurs have a simplified taxation system. The workflow is simple enough to handle reports with minimal accounting knowledge.

Are you full of self-confidence? You can register an LLC immediately. In society with limited liability there may be several founders, but the demand from an accountant is more stringent.

Of course, it does not hurt to consult with a lawyer or an auditor. The specialist will tell you which form of the enterprise will be optimal for your format, will help with the collection of all necessary documents and register the correct OKVED codes. For an advertising agency, the following are standard:

• 74.40 (Advertising);
• 74.14 (Advice on commercial activities and management);
• 74.13 (Market research and public opinion research).

Determining the scale of the enterprise

Of course, looking at the papers that officially make you the founder of an advertising agency, you want to get to work as soon as possible. But before moving on to action, you need to decide what size company you are ready to open. Conventionally, according to formats, advertising firms can be divided into three types:

1. A start-up agency that does not have its own office. Quite a viable option for the initial time, while there is no extra money to invest in renting or buying an office. Meetings with your employees are not difficult to organize directly at home, coworking or in small and quiet cafes in the city. Managers can go to meetings with clients at any convenient place, while designers, developers and layout designers can work remotely at their computers. How to manage everyone? Very simple. You can send assignments to email and direct control over the phone.
2. Small format advertising agency with its own office. The difference between these two options is small. But she is. The presence of a small own office where you can meet with a client, where there is workplace, computer, Internet and office equipment, causes more confidence in the company. Although, in fact, in this office there is only enough space for you and one manager, and the designers are still working remotely.
3. Major agency. As a rule, such an agency not only owns an office. It is located in the city center. This office has enough space for all employees, and there are special rooms for conversations with clients and meetings, not to mention modern technology and furniture. But a variant is possible when only managers and management are located in the office, and designers perform tasks remotely, sending monthly reports on their work to the office.

How much does it cost to open an advertising agency?

Perhaps one of the most pressing questions for someone who decided to start own business. The amount of investment depends on how large-scale you decide to approach the creation of the company. For a small one, about $ 1,000 is enough.

Main costs:

• $150 for registration of all legal aspects;
• $100 for office rent;
• $600 for the purchase of high-quality office equipment;
• $ 200 to improve the premises or purchase furniture.

Also remember, when the first working month comes to an end, you will have to pay a salary:

• director - at least 27,000 rubles;
• technical designer - about 20,000 rubles;
• sales manager - at least 5,000 rubles plus a percentage of sales;
• a company that will keep your accounting from 5,000 rubles;
• and employee bonuses will amount to about 40,000 rubles per month.

• $ 1000 - for rent;
• $500 - to change the interior;
• 2000$ - for office equipment;
• $ 1000 - for furniture;
• $300 for the purchase of telephone numbers and a separate Internet line.

However, you can cut costs to a minimum. For example, to work without an office, at first to combine the position of director and sales manager, and so on. Start from your qualities.

How quickly will your costs pay off?

One more no less important question, because it is for the sake of profit that you are starting all this. Practice shows that it is possible to recoup the invested money in a period of 3 months to 1 year. The payback period again depends on you. If you organize the work correctly, establish a process and hire creative and enthusiastic employees, then very soon you will have many regular customers, thanks to which you will make a profit.

As in any field of business, in advertising there are types of services that are more expensive than others. The highest paid are logo and banner layouts. For each such project, you can get up to 45% of income. You will receive about $500 for creating a logo, $200 for a script, and $1,000 for a corporate identity. If you and your sales managers do not sit idly by, you can reach an income of $ 5-10,000 per month. And here comes the next question.

How to attract clients?

At first you won't have enough Money, which can be used for advertising, so you need to turn on your imagination and use all possible free ways of self-promotion.

First In turn, notify all your friends and acquaintances about the list of services offered. Ask them, if possible, to pass information about you to their acquaintances and friends. This way, a lot of people will know about you, and you won't shell out a dime.

Secondly, do not ignore your pages on social networks. They can be great advertising platforms.

Thirdly, do not neglect message boards. Find the most popular of them (eg, Avito or city forums). Make a list of 50-70 options and post ads there daily. In a few days, calls from potential customers will begin.

Now you have the most complete information and knowledge to open your advertising agency from scratch. But do not rush to close the page. Several simple tips help you avoid many mistakes.

How not to lose everything in the first year?

1. Decide right away how you will stand out from your competitors. Choose a bright and concise name, create unique services and start advertising yourself over the phone.
2. Do not rush to contact large customers until you have built a good portfolio.
3. Do not forget to place information about yourself in city directories.

And most importantly: don't give up! At the beginning of your journey there will be ups and downs, but success awaits you ahead!

Previously, I did not engage in self-education at all, and in the first years of study at the university I read books only within the framework of curriculum but they were pretty boring. As time went on, I gradually became interested in reading business magazines. At first it was financial magazines. For example "Kommersant". But then the magazines “The Secret of the Firm”, “Company” appeared, and they ignited in me the desire to open my own business without fail. Thanks to the knowledge that I received from the articles in these journals, in the 4th-5th year I already shone with special knowledge in front of the audience, surprising my classmates and teachers. It was magazines that became my first tools for self-education. Thanks to them, I completed the last courses almost perfectly. And off we go...

Then I learned about the famous books "Rich Dad Poor Dad", "Quadrant cash flow". They made a strong impression on me. Later he began to play the legendary game "" on the computer. Then I became interested in audio books on psychology and personal growth. I began to listen to Vladimir Dovgan's seminars, the Think and Grow Rich audiobook, John Maxwell's 21 Irrefutable Laws of Leadership, and others.

By the way, I recommend everyone to listen to the seminars of great people on English language with simultaneous translation into Russian. Here you can immediately “kill two birds with one stone”: get good knowledge and improve your English. This knowledge still helps me in my advertising business.

After graduating from the University, he began to write a dissertation, and, having a certain amount of free time, began to study the graphics programs CorelDraw and Photoshop. At that time, I just liked to draw.

Probably, it was my hobby that determined the choice of the field of activity. Then I began to look for work in the field of advertising and sent my resume to several companies. In one of them I was invited for an interview, and so I became an advertising manager. It was large firm, which sells roofing and facade materials.

My responsibilities included the development of optimal advertising solutions for the company and the search for contractors for their implementation. At that time, the field of advertising was new to me, and I had to get used to it very quickly in order to become a truly competent specialist. This took me six months. I found out what materials are more profitable to use for solving certain problems, where and what to buy cheaper, in general, I studied the market. Somewhere at this stage, the idea of ​​​​opening your own advertising agency has already begun to emerge.

After some time, friends, acquaintances and relatives began to contact me with requests to advertise for them. They were my first clients. Then I realized that I could without interruption from work earn extra income from your small entrepreneurial activity. I continued to work and along the way did his job. But time passed and orders on the side became more and more. And at one fine moment it became clear that my business income began to exceed the salary and bonuses at my main job.

That is how my work gradually grew into my own business.