How to make money on auto parts to order. How to open an auto parts store: business plan and recommendations. Which taxation system to choose for an auto parts store

Today, almost every family has its own car or motorcycle, so it makes sense to think about opening an auto parts ordering desk. To do this, you need to create detailed business- a plan that will contain all the calculations and consider in detail each of the items needed to be completed.

This business plan, which will be needed in order to open an auto parts ordering table, is designed for the maximum number of spare parts models provided, without specializing in type or specific brands.

First of all, you should understand that in order to open a car parts store, you will need approximately $ 69,000.

The invested funds will be able to return to the entrepreneur in approximately 1-1.5 years.

In this case, the net profit can be from 5,000 to 8,000 dollars per month.

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How to implement a plan to open a business in automotive parts?

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Finding a suitable space to open an auto parts ordering desk

This business plan is designed to create your own auto parts store. At the same time, buyers can be people who prefer to repair their own car on their own, without contacting the station Maintenance. In addition, in the future there will be an opportunity to try to conclude an agreement with service stations for the supply of automotive parts to them.

In order to open a similar outlet, you need a room with an area of at least 50 square meters. m.

The premises can be both purchased and rented. The choice must be made on the basis of Money that the entrepreneur has. At the same time, it should be understood that the location of the building for the store plays an important role. It is recommended, if possible, to choose a location close to garage cooperatives, TSOs or car washes. It is important to remember that the premises should be located in a place where there is parking and good transport interchange.

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Registration of an enterprise and choice of legal form

The simplest organizational and legal form for opening an auto parts store can be an individual entrepreneur (individual entrepreneur).

The registration process will take place in the tax office. It is worth knowing that it is quite simple and, most likely, will not cause any difficulties for the entrepreneur. You will need to collect a minimum package of documents, so this process will not take much time.

In addition, it is important to note that the activities of the opened store may exist on a preferential tax regime. In this case, it means single tax on income for some activities (with the main physical indicator being area).

Registration in the form individual entrepreneur has some advantage. Maintaining tax and accounting running an auto parts store is fairly straightforward, so you don't need to hire an accountant to do the job. This process is best outsourced.

In order to open own store sales of automotive parts, the entrepreneur will need to purchase a complete set of relevant equipment. In this case, you will need to buy:

racks;
a cash register with its subsequent registration with the tax office;
computer with installed software and constant access to the Internet (this will facilitate the search for the necessary spare parts for interested customers).

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Recruitment of suitable employees to open an auto parts order desk

For the first time, an entrepreneur needs to be ready to be in the role of a seller and a purchasing manager. This is due to the fact that training new staff in the standards of the business being opened can take some time.

Quite common are cases when a client can come with a piece of iron in his hand, without knowing its purpose or even its name at all. In this case, the seller will need to quickly navigate and find exactly the same or pick up an analogue. Therefore, employees will need to hire only experienced and with a great desire to work.

However, it is important to take into account the fact that, along with sales experience, staff can learn various tricks, for example, making a sale bypassing the cash register, while placing third-party goods. The task of the entrepreneur will be from the very beginning to prevent even the thought of the possibility of such tricks.

In this case, the installation of security cameras can help. In addition, it will be necessary to encourage employees with good pay for the work performed. The entrepreneur will need to create comfortable working conditions for the staff.

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Calculating Costs for Opening a Car Parts Store

Registration and receipt of all permits- from 4,000 to 10,000 rubles.
Purchase commercial equipment- about 50,000 rubles.
Repair work in the premises - another 50,000 rubles.
Initial purchase of goods - at least 2,000,000 rubles.
Creation and design of a sign - somewhere else 50,000 rubles.
The necessary advertising at the opening is approximately 50,000 rubles.

Total: total costs can amount to 210,000 rubles.

Monthly expenses:

Payment for the work performed by the staff (4 employees) - 80,000 rubles.
Room rental - at least 50,000 rubles.
Utility costs - approximately 20,000 rubles.
Taxes - about 10,000 rubles.

In total, about 160,000 rubles will go per month.

The idea of opening a car parts store must have crossed the mind of every entrepreneur who has dealt with car repairs and seen queues. This profitable business. However, there are nuances in the choice of specialization, accounting for goods and selection of personnel.

Auto parts store: how much does it cost to open

An auto parts store is difficult to attribute to a business with minimum investment. However, everyone can open a spare parts store for foreign cars. Where to start a business? From the definition of the format and cost structure.

The cost of opening an auto parts store is the sum of:

the cost of renting a store (minimum - 30 square meters with a warehouse of 10 square meters) and utilities;
repair costs;
expenses for commercial equipment and programs for working with suppliers and catalogs;
the cost of purchasing goods;
staff salaries;
marketing costs.

Entrepreneurs who share business successes talk about a successful launch with 600-700 thousand rubles. However, if the city already has existing stores with a similar assortment, then it is necessary to lay down about 1.5 million rubles for the opening in order to immediately start working with a wide assortment and invest in marketing and repairs.

Professional automation of goods accounting in retail. Tidy up your store

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Table - How much does it cost to open a spare parts store (calculation by minimum and average)

Type of expenses	Minimum expenses, rub	Average expenses, rub
Shop rental

Trade equipment + cash desk
Purchase of goods
Staff salary

Other expenses (for paperwork, transportation)

You can spend more on the purchase of goods, but experienced entrepreneurs do not recommend investing large sums in goods before opening without examining the demand. It is better to replenish the warehouse as customers request.

The Business.Ru inventory program will help automate the work of an auto parts store. Analyze the profitability of products, manage purchases based on sales dynamics, maintain full inventory control and remotely control the work of the retail outlet in real time.

The tables above show only a rough estimate of the costs to open a parts store. What to look for when launching, three businessmen suggested. Two of them have worked in the parts industry in the past. One is connected with this business in the present.

Mikhail Pokhilko, in the past - co-owner of an auto oils and spare parts store.
“The business is very competitive, but also profitable. The crisis is both a plus and a minus for the industry. In Russia, during the crisis, they buy new cars less and less, preferring to repair old ones.
It is relatively easy to join the industry as suppliers are willing to work with newcomers. However, a deep knowledge of automotive parts is required.
I advise you to work with those brands where there is no tough competition in your city. Or look towards commercial vehicles. The specificity of sales for them is a large warehouse. They will buy spare parts from you at any price, as long as they are available, since it is important for the company that the machine works, does not stand idle. And there is a lot of wear and tear on commercial vehicles.”

Comprehensive trade automation at a minimum cost

We take a regular computer, connect any fiscal registrar and install the Business Ru Kassa application. As a result, we get an economical analogue of a POS-terminal as in a large store with all its functions. We enter goods with prices in the Business.Ru cloud service and start working. For everything about everything - a maximum of 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Alexander Raznikov, former manager in big store auto parts.
“An auto parts store should only be opened when dealing with suppliers. Competition in the industry is fierce. I advise:
narrow the offer to two or three brands in order to work constantly with the same suppliers, with a certain audience, car clubs in the city;
know your range thoroughly;
try not to take large loans (because of this, our store did not survive the crisis of 2014-2015);
compete with other auto shops on the price of popular consumables.
Only then you can expand, but carefully, with small loans. An important role is also played by the location, the possibility of parking, and the work schedule that is convenient for clients.”

Alexander (we don’t give his last name at his request) is a co-owner of a spare parts store for VAZ cars in one of the cities of southern Russia.
“Asking how to start an auto parts business? From the analysis of suppliers' prices, of course. Estimate how much the wholesaler offers, then compare it with retail prices and calculate the markup in your city there. Accessories can be sold with a markup of 100%, but some types of running parts can only be sold with a markup of 10%. For oils - surcharge of 25%. Therefore, the final markup is 30-40%. Based on this, you can make calculations and write a business plan. It includes all financial and organizational costs.
Do not forget that you will definitely make a mistake, and a fifth of the goods purchased for the warehouse will gather dust for years. Add 30% to the final amount for unforeseen circumstances and for the purchase of goods on order in the first month. If the calculations look optimistic, if a city with a population of more than 100 thousand inhabitants, and there are no serious competitors in this profile within a radius of 100 km, you can start. If there is no desire to even write a business plan, but you want to immediately run to open a spare parts store, then the idea must be extinguished in the bud. With this approach, you will fill the cones, but you will not get profit. ”

So let's recap. Before starting a business, you must:

Weigh all the pros and cons, write a business plan. At the same time, competitors and suppliers' prices are analyzed: is there a market saturation, what is the margin.

Choose the concept of work, the direction of the store (domestic cars, foreign cars, commercial vehicles).
If the locality already has a similar auto shop, the easiest way is to compete on price. To do this, a novice entrepreneur is advised to monitor the prices of a competitor and offer several tens of rubles cheaper. That's enough to earn a reputation as an inexpensive car shop.
If you can't compete on price, you can sell spare parts for commercial cars and trucks. For their owners, it is important that the part is available “here and now”.
It is better to start a business if the entrepreneur is familiar with suppliers of spare parts and knows the product. You need to understand what you are selling. Have experience in trading similar goods, or - years of work at a service station.

Then you can take further steps: choose a location, premises, suppliers, equipment, etc.

Concept of work and specialization

According to statistics, there are 285 cars per thousand inhabitants in Russia. And this figure continues to grow.

An auto parts store is important for owners of any vehicle, as consumables wear out as mileage increases. They need to be changed, and it does not matter what kind of cars - foreign cars or domestic cars.

Auto parts are required to restore cars after an accident and for updating, tuning. Each vehicle, regardless of its manufacturer, sometime needs spare parts.

There is a specific business operation that deals with various areas: domestic, foreign cars, trucks and commercial vehicles.

Boost your store performance in 1 month

The service will improve the efficiency of the store by reducing the loss of product balances, significantly speed up the process of revaluation, printing price tags / labels, strictly discipline the work of the cashier and limit his opportunities when working with discounts / sales at a free price.

Shop with spare parts for domestic cars

A profitable business option is to open a store with spare parts for Lada. These are the most popular brands in Russia. For example, according to statistics, in 2017, 93 thousand Lada Granta, 77 thousand Lada Vesta, 33 thousand Lada Largus, 33 thousand Lada X-Ray cars were sold.

Named those models that are in the top ten in active sales. The other 20 million domestic cars have driven the streets of Russia before.

A survey by the analytical center Yuri Levada confirmed the rumor that domestic cars break down more often than foreign cars. In particular, the reliability of Lada Kalina, Lada Priora and Renault Logan, Daewoo Nexia was compared.

So, in dealerships they said that only during the warranty period (!):

every 10th Lada has suspension problems;
every 20th domestic car has problems with the gearbox.

What can we say about cars that already have 50-100 thousand kilometers! In general, the demand for spare parts for domestic cars is wide, there is room for growth.

Having tried your hand at trading parts for AVTOVAZ cars, you can start expanding towards trading in spare parts for:

"Muscovites", etc.

Features of the work of such a store for some entrepreneurs may become disadvantages.

The low cost of the spare parts themselves, compared with parts for foreign cars. The problem in pricing is not ruled out. For example, due to high competition, competing retail outlets will dump, setting a markup of 7-10%. Under such conditions, it is problematic to cover the cost of rent and pay a decent salary to sellers. You need a million dollars.
A large number of fakes, especially among non-original parts. It is necessary to carefully choose a supplier, carefully cooperate with new ones, so as not to spoil the reputation of the store.
High competition. Even in a city of 50,000, the only car shop will specialize in spare parts for AvtoVAZ.

How to open an auto parts store for foreign cars

The low quality of parts for domestic cars may prompt the desire to open an auto parts store for foreign cars. Where to start the selection of assortment and brands, it will tell you:

Estimation of supply and demand in your city. For example, if Renault Logan is popular in the region, but there are no specialized auto shops for Renault in the city, then you should keep in mind the brand for specialization - a good option.
Wholesaler analysis. How far do you have to travel for goods to fill the warehouse? What conditions are offered?

We list the most popular in Russia foreign brands auto:

Hyundai;
Toyota;
Ford;
Renault;
Chevrolet (at the expense of Niva);
Kia (Rio);
Opel.

How to open a shop with spare parts for commercial vehicles

The advantage of a business that specializes in commercial vehicles is that the buyer will bring the money to the store that has the right part in stock. The owner of a truck or bus is interested in the fact that the working machine brings in revenue, is involved, and does not stand idle. Considering that spare parts for heavy trucks are large, for such outlet it is necessary to provide a large warehouse.

It is desirable to open a store with spare parts for trucks and buses near a busy highway or near a service station for such machines.

How to get the most out of your store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to return again, as well as attraction tools in the form of creating sales or promotions on certain groups goods, analytics that will allow you to see profit, profitability, revenue and other indicators with the help of which the picture of current sales will be visible and will allow you to influence the growth of these indicators.

Used parts business

A novice entrepreneur is unlikely to think about this type of business. But it will suit a person with experience in a car repair shop. Opening a business selling used car parts is different from a classic store.

Suppliers of cars for parsing - car owners themselves, car auctions, car impounds, etc.;
The room for the store must have a place for disassembling the car;
The business requires a lot of experience in an auto repair shop and, preferably, a special education;
There are risks - a car sold for parts may be stolen, so you will have to work closely with law enforcement agencies;
For customers, contacting a similar service for auto parts is a risk. It will take several years to build a positive reputation before word of mouth spreads.

How to open an online auto parts store

The sale of auto parts may not involve a large traditional store with a warehouse. The development of the Internet and work with online catalogs gave impetus to the development of online auto parts stores.

Despite the fact that there are already large online stores with similar goods on the network, an entrepreneur can manage to open a business in his region, occupying a regional niche. After all, customers are looking for car parts in online stores in their area, because they want to receive them the next day, maximum - in a day.

The main requirement for an online spare parts store is a good website engine with a high-quality catalog and “smart” search. It has to cope with thousands of incorrect formulations of users (not everyone knows how to spell this or that detail correctly), offering possible options.

It is also necessary that the sites have:

price lists loaded;
related products were offered;
formed a system of discounts for regular customers.

If an entrepreneur has a “pumped” account on an auto forum, he communicates with motorists, you should tell them about the idea of starting an online auto parts store. It is easier to start a business from scratch when you have the first clients “of your own”. They will test the site and point out any flaws that need to be fixed.

How to register an auto parts store

Usually, the IP form is chosen for these purposes in order to save on taxes. After all, an individual entrepreneur selling auto parts in a small shop can not only apply the simplified tax system and UTII, but also consider buying a patent.

Recall that a patent can be purchased for trade through the objects of a stationary trading network, where the hall area is not more than 50 square meters. meters (Article 346.43 of the Tax Code of the Russian Federation).

Important! If you are going to trade in motor oils, then the business does not fall under the UTII and the patent, because motor oil- excisable goods.

The disadvantages of working through an individual entrepreneur is that the entrepreneur bears personal administrative and criminal liability for violations found at the outlet.

Registration of individual entrepreneurs and LLCs is available on the website of the Federal Tax Service. However, it is not forbidden to visit the branch of the Federal Tax Service in person.

It is not required to obtain special licenses for the sale of auto parts. However, the store must obtain permission from the fire department.

How and where to find a room for an auto parts store

An analysis of the situation with competitors in a particular area will help you choose the best place for business. We recommend following one of two strategies:

Open a spare parts store where there are no competitors. Before that, it is advisable to conduct a survey of the population, the owners of garages in a residential area, to find out if they will be customers of this store if it opens nearby.
Location close to client base with several competitors. A winning option is to launch a retail outlet near the car market, dealership, service station. Surely there will already be a store with similar goods. However, a well-known place of purchase will create a flow of potential customers who will definitely look into the newly opened store and compare prices and availability of goods.

How can a small shop compete with a supermarket?

The Business.Ru service will help with this, which will allow you to form a customer base through a loyalty system, which in turn will allow you to attract them to purchases again and again in pursuit of bonuses and special discounts for cardholders. Create happy hours to boost sales at off-peak times. Work with the rest of the goods correctly, the system itself will show what minimum you need to order and place an order with the supplier in 3 clicks. Small stores can compete with chains, this has been proven by customers of the business accounting service Business.Ru

Commercial equipment for an auto parts store

An auto parts store involves trading with the help of showcases, stands of a special configuration:

structures in the form of a ladder made of pipes with a diameter of 25 mm - to show bridges and suspensions;
ladder structures with stops for installing glass on cars;
racks with a grid where cardan shafts and exhaust systems are fixed;
racks with stops on which springs and bumpers are attached;
showcases with closed glass and a perforated back wall (small parts are attached to it, the glass protects against theft).

Online cash register and program for an auto parts store

In addition to trading equipment, before opening an auto parts store, you need to purchase an online cash register. Their installation in trade is mandatory, regardless of the form of taxation.

If an entrepreneur wants to save money and purchase a cheap cash register, we recommend choosing fiscal registrars rather than stand-alone online cash registers. It's that kind cash register, which is connected to a computer with an accounting program.

Special software will be needed for an auto parts store, as it allows you to determine the most hot goods, plan purchases and work with the buyer “on order”.

accounting can be organized in several warehouses: inside the store itself and at a remote warehouse (for example, if an entrepreneur uses a garage or hangar to store large-sized parts);
create kits of goods for the repair of certain components (this will facilitate the search for sellers);
post the goods with all important information (time, date, etc.);
generate reports and predict the demand for certain parts;
analyze statistics on returns;
track payment in cash and non-cash, i.e. movement of funds.

Good for an auto parts store.

Its advantages:

Quickly create an auto parts catalog either based on a ready-made auto parts catalog or from supplier price lists. There are no restrictions on the number of positions in this catalog and a convenient search by characteristics is set up. There is a field for accounting for analogues in order to quickly tell the client if there are similar parts from another manufacturer.
Own program for online cash desk, which exchanges data with accounting software. She spends everything cash transactions and is responsible for the formation of checks in accordance with 54-FZ.
Ability to place orders with vendors email directly from the accounting system. Smart software calculates how many auto parts were sold during the period and predicts demand.
Working with clients and their applications. The software allows you to set up a notification to customers about the status of the order (for example, that the goods have arrived at the warehouse and you can come to pick them up).
Setting up a discount system and bonuses for repeat purchases, as well as the ability to send information about promotions to the customer base.

Suppliers for auto parts store

Experienced entrepreneurs are advised to start opening an auto parts store by looking for suppliers to order parts. There are several types of wholesalers:

Distributors of all types of auto parts with a large network. Suppliers bring all kinds of parts for machines, including non-original ones and have a lot of parts in stock. This official representatives well-known auto brands Bosch, TRW, ATE, Filtron, Osram, Knecht, etc. There are no more than a hundred such suppliers in our country.
Wholesalers of original spare parts (OEM) only. Companies do not have a large number of parts in stock, they work mainly with official dealers.
Medium-sized wholesalers with a large number of auto parts in stock, but represented only in one or two regions. Work, including with small wholesale, and under the order.

A list of auto parts suppliers is found through their own connections or on the Internet. In particular, there are independent sites where suppliers are evaluated by rating (note that it can be cheated). After that, you need to evaluate:

reputation and adequacy of managers;
price level;
delivery time: are there always in stock goods with stable demand that will have to be ordered frequently;
whether there is a free shipping to the store;
how the supplier handles returns;
whether the wholesaler provides a deferred payment.

Recruitment for an auto parts store

Recruiting staff for such a store can be a challenge. It is important that sellers have the following skills:

minimal knowledge of the arrangement of machines;
Ability to communicate with both suppliers and customers;
average knowledge of English;
an idea of how to work with directories.

You can find staff by ads and through friends on the recommendation. The problem is, not all good salespeople understand auto parts and understand the principle of working with catalogs.

Control the work of the store using a mobile application and an online service

Track online revenue, store opening/closing and shifts, as well as the dynamics of checks breaking through mobile application. Set up the cashier's rights, set the sales ban to minus and generate online sales reports. Try the Business.Ru service and online cash desk with free technical support.

Auto parts store marketing and advertising

Given the serious competition in the field, marketing needs to be given Special attention. It is useful, before you open your small store with spare parts, to think over:

offline advertising (signboard, pillar, leaflets under the car wiper, streamers or billboard);
online advertising (information about the store on the forum of motorists, a group in social networks, landing pages of the site created for the request “buy auto parts” in a particular city).

To increase customer loyalty and encourage them to buy, you should conduct marketing promotions. According to reviews, excellent, the promotion “When buying oil, a filter as a gift” works. Get ideas for other promotions from this article >>>

Use marketing tools for sales and set automatic discounts on a schedule by connecting .

What is the best name for an auto parts store?

The name for the auto parts store should be chosen so that the outlet is not confused with competitors. Nothing else matters. The auto parts business is not a beauty salon. The main buyers - men will remember only a concise, clearly readable sign. They don't care where they will be serviced: in the store "Helmsman", "Cabriolet" or "Auto Parts on the street. Lenin".

In practice, there are such options for constructing a name:

A popular word is taken and "Auto", Car or "Parts" is added to it. For example, “AutoHit”, “AutoSvet”, “LuxAuto”, “MegaZapchasti”, etc.
A word is formed, derived from the specialization car brand. For example, "Our Skoda", "Fordych", "Zhigulk".
Words from the world of cars. For example, “Foreign car”, “Traffic light”, “Gadget”, Engine”.

It is important that the name does not look like an already registered trademark. You can check this through the search sites in the Rospatent database.

Auto parts are one of the top topics that entrepreneurs are interested in. Why are they so popular? The thing is that these are components that constantly fail and due to this there is a huge demand for this product. The second point is the diversity of trading formats and the fairly large expanse of the niche. Even if there is competition, you can carry parts that are not available in the nearest similar stores.

In this article, we will talk about how to open an auto parts business and in what format to develop it, as well as identify the main pitfalls that you can expect.

Business format and features

What is meant by the vastness of this niche? It's presence huge amount various makes and models of cars. Also increased demand for used parts and other factors. We have identified several basic business formats for the auto parts trade.

Trade in the automotive market. This is a business with minimal investment, both in terms of rent and advertising costs to attract customers. Great option to start. In fact, if you manage to rent a stall or a kiosk in the car market, which is really difficult, then the flow of target customers is guaranteed with a competent pricing policy.
Resale of auto parts. Various dismantlings, successfully work in many cities. The cost of such parts is much lower, which contributes to the growth of the used auto parts trade. Separate showrooms mainly specialize in specific brands of cars, for example, only Renault or Volkswagen. When properly advertised on auto forums, they raise large sums on their business.
Organize this type of franchise business. Here are just a few options. For Ukraine: Novaton, Admiral-S. For Russia: Auto-Moe, Gearex and others. You get a ready-made solution, implement it in practice and profit as a result. But there are moments that stop, because no one wants to overpay. But it is much easier to start in this format.
Open a small auto parts store in a rented space. This is the most popular format for starting this business. Usually searched for small room somewhere in the passage places and a retail outlet opens. The main thing is to correctly assess the competition and find a good place to do business. entrepreneurial activity.
Internet shop. per century modern technologies an online store can become not only an additional source of customers, but also successfully work as a main business selling auto parts.

for foreign cars
for domestic cars
for trucks

The choice of format depends only on your preferences. You can navigate by the popularity of the car brand in your city, especially if it is a small city, so that in the end there is a constant demand.

Selection of premises and equipment

Now let's discuss a few points regarding where to open an auto parts store and the nuances of choosing a room. If this is a full-fledged store, then there must be 2 conditions:

convenient entrance with parking;
high traffic of people or a busy city road where there is a lot of car traffic.

If this is a resale of used spare parts and parts, then you can work directly from the garage. Customers will find you if they need you if you have the parts they need and at a good price.

The size of the premises for a small shop can be about 10 - 20 sq.m. It's great if there is a pantry, or a mini warehouse for storing goods.

The next point is what you need to get started, and here it is important to include equipment. And you need to buy the following:

racks with shelves;
hanging showcases;
counter;
furniture for the workplace of the seller;
computer equipment, internet and printer. For the selection of auto parts, especially if you will carry them on order;
cash register;
mobile communication, for receiving and processing orders;
packaging products.

Rules for the sale of auto parts

As with any type of business, you will need to get everything Required documents and permissions.

Here is the main list:

you must be registered as an individual entrepreneur;
specified OKVED. For Russia, this is 50.30.2. Retail sale of automotive parts, assemblies and accessories. In Ukraine it is 45.32 .
trade permits must be obtained from the SES and the fire service.
availability of certificates for the goods.
decorated corner of the buyer.

It is better to clarify all the details of the taxation of this business with lawyers, especially if you are a novice entrepreneur.

Range

If you are wondering where to start with the selection of an assortment, then you can go through the main positions of suppliers of goods and decide what you will buy and what you will bring to order.

Here are the main product categories in this business:

engine;
suspension;
transmission;
brakes;
electrician;
cooling system;
exhaust system;
filters;
body and optics;
oils and auto chemicals.

Within each category there are a number of subcategories. Plus, all these are various parts for various makes and models of cars. That is why large suppliers have special catalog programs in which you can find the part code and, using this code, make a specific order for the product that the client needs. It is according to this scheme that small auto parts stores operate, for example, when they open in a provincial town. Delivery is via courier services, or directly the order is transmitted through bus services.

Advertising

In addition to standard advertising solutions in the form of distributing flyers or banners with promotions and a bright sign, you can try to attract customers via the Internet, especially if you work in big city. There are three directions here:

an online store with search engine optimization and customized contextual advertising;
social networks with profile groups;
automotive forums.

How much money do you need to start?

To open a car parts store, you need to have a certain start-up capital, which mainly at the initial stage will be used to purchase the initial assortment, rent and promote the store. Below we provide calculations for small shop and indicated how much it costs to start in this direction.

Room rental - $200 - $250
Taxes - $150
Salary to the seller - $ 200
Initial purchase of goods - $10,000 - $15,000
Purchase of equipment - $1500 - $2000
Advertising — $250 (+ advertising on the Internet).
Shipping costs - $50
Mobile communication and Internet - $10

How much can you earn?

It is difficult to estimate how much your store will bring in without knowing the whole situation. So, for example, you need to clearly know what spare parts will be purchased domestically or for foreign cars, what price segment, how much the rent for the premises will cost, and much more.

The average margin on auto parts is on average about 30 - 40%.

Up to 100% for accessories and consumables.

We indicate only these figures in our business ideas, they allow us to estimate the required sales volume to cover expenses and get a profit.

Conclusions. The business of selling auto parts is a rather complex and competitive environment in which money is found due to the constant demand for goods. Whether it is worth starting this business or not is up to you. We tried to describe as much as possible all the nuances of this business, but the decision is up to you.

What can you say about this line of business? Is it beneficial or not?

Analyzing modern market sales and thinking about where to invest money, you can turn your attention to the auto parts business. This project can be successful and bring good profit if you correctly compose a marketing and financial plan. In this article, we will provide a detailed auto parts business plan that will show the level of costs for opening, calculating profitability and payback period.

The relevance of the idea causes the economic crisis, which forced many Russian citizens to repair and repair cars, instead of buying new vehicles.

Relevance of the business idea

The unstable economic situation not only did not affect this type of business, but also largely contributed to its development. Due to the sharply increased exchange rate, many Russians were forced to postpone the decision to buy a new car. Instead, people began to order auto parts for car repairs more often.

This example of a business plan will help you correctly calculate the costs at the project launch stage, form an assortment of goods, select the appropriate taxation system and select staff.

Based on this plan, you can easily implement your own business and open an auto parts store for domestic and foreign vehicles. To implement the idea, a small room of 40-50 square meters will be enough. It is advisable to locate the store next to a large car repair shop, service station, car wash, etc. This will ensure the flow of customers

Having decided to open an auto parts store, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

High demand. Today, many citizens prefer car repairs, so the demand for parts for domestic cars or foreign cars is growing.
Regular customers. Despite the high competition, the efficiency of order fulfillment and quality will help to create a base of regular customers.
High yield. With a well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.

Flaws:

high competition;
investment in goods;
financial risks.

Market analysis

This type of business has its own specifics. The project is influenced by many internal and external factors.

Therefore, for successful implementation project, it is important to constantly monitor changes in the market, monitor the diversity of the assortment, monitor prices and the range of services of competitors.

Be sure to take into account not only the range, but also the quality of the goods, the efficiency of productions.

To maintain a competitive position, it is necessary to develop a permanent customer base. Various partnership programs, cooperation with workshops, service stations, car washes, etc.

The target audience of this business is ordinary motorists, so it will be important to focus on the price and range of services.

Given the rather fierce competition in this business, it is necessary to carefully consider marketing strategy project, distribution channels and customer search.

We must not forget not only the range of products, but also the quality of service. Sellers should be well versed in the specifics of the goods, be sociable and polite.

Designing the List competitive advantage Please note the store's opening hours. It is advisable to make it before 21-22 hours. For many car enthusiasts, especially in big cities, this time is the only opportunity after work to look for parts for the car.

To expand sales channels, you need to pay great attention to advertising. Don't rely on word of mouth. This effect, at best, will work only 1-2 years after opening.

Participate in events as sponsors, attend auto shows, develop a loyalty program and an affiliate program.

Business plan: step by step guide

To open a business from scratch, you must immediately decide on the format and direction. What will the store’s activity be specialized in: the sale of spare parts for domestic cars or foreign cars.

In order to make a decision, it is necessary to perform a thorough analysis of the competitive environment, analyze the city's market and determine which cars are more.

It is advisable to make a general store, but the purchase of equipment will require considerable investment.

Having chosen the direction of sale to domestic cars, it is important to conclude contracts for direct deliveries from the manufacturer.

Having chosen foreign cars as the basis for sales, rank the most popular cars in your region:

Mitsubishi;
Chevrolet;
Audi;
Toyota;
Suzuki.

For a competent start, make a list, make a table that will allow you to analyze and identify risks, weak spots and project opportunities.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
range of services;
price policy;
reputation;
store location;
team professionalism;
range.

Analyzing financial risks, it is advisable to include in the calculation scheme data on the return of the loan, the attracted funds of the investor, if the company was not opened at the expense of its own initial capital.

organizational plan

A well-written business plan is the key to successful project implementation. The document will become a daily guide and help at all stages to properly organize efforts aimed at achieving success.

A store business plan will help answer questions such as:

market analysis and capacity;
composition of the main competitors;
approval of the range of services;
the planned number of clients;
terms of reaching profitability;
labor force calculations.

Business registration

To open a store selling auto parts, it will be enough to register an IP. Forming an LLC and other forms of legal ownership may require a business related to the sale of spare parts for car depots or large trucking companies. For large batches wholesale sales, there is a need to open a CJSC or LLC.

To open a store, you will need to collect the following package of documents:

passport of a citizen of the Russian Federation;
IP registration certificate;
a document confirming tax registration;
a lease agreement for premises;
medical books of employees;
permission from the fire service and the sanitary and epidemiological station.

Opening an LLC will require a more complicated procedure:

Payment 50% authorized capital upon registration (at least 10 thousand rubles). In this case, the second part of the capital must be paid during the first year of the project launch.
Payment of the state fee in the amount of 6500 rubles.

As for the type of taxation, many entrepreneurs choose the STS tax of 6% of income for this type of business.

The issue of paperwork also includes aspects of working with personnel. Do not forget that everyone must have a medical book. To save time and effort on the preparation of all these documents, you can seek professional help from lawyers.

The minimum area for an auto parts store should be at least 60-70 square meters. At the same time, take into account the transport interchange, parking space and storage facilities(about 10-15 sq.m).

The ideal location for the store would be a location near auto repair shops, garage cooperatives, car washes.

Analyze the densely populated area and how future customers will get to the store. Given the fact that many customers have a car that is out of order, it is important to consider having a bus stop nearby.

Purchase of equipment and goods

After you have decided on the premises and completed cosmetic repairs in it, it is time to purchase equipment.

The minimum set, without which it will not be possible to open a store:

racks and racks
showcases,
cash desks,
terminal for payment by bank transfer;
computers, printer;
the Internet.

The most important step in this business is the supplier's choice. Today, there are about 5 thousand brands on the market, 500 of which work only with wholesale players.

Therefore, finding a supplier will not be difficult. What criteria should be put forward in the search?

price;
reputation;
Estimated delivery time;
pickup or delivery by a transport company;
conditions and terms of return;
the possibility of deferred payment;
advising managers on issues of interest.

At the beginning of the implementation of business activities, choose 2-3 main suppliers, agree on the supply of goods and conclude an agreement.

In the process of doing business, you will understand who it is more profitable for you to work with and will work with 1-2 suppliers. But never stop analyzing the prices of other sellers, study competitive environment to look for better deals.

Successful companies work simultaneously with dozens or even hundreds of suppliers. This approach allows us to reduce risks, minimize delivery times, offering the buyer the widest range of parts and accessories at the best prices.

Depending on the scale and format of the store, the staff will be different in number and composition.

We give below the minimum set of employees that will allow for a successful start:

director;
accountant. If the amount of work is small, then you can find a part-time specialist.
sales consultants. To increase sales, be sure to consider a motivation program. In addition to salaries, sellers should be interested in sales volumes, so it is advisable to introduce a bonus system.
purchasing manager. For small sales volumes, these responsibilities may be assigned to the director.

A qualified customer service manager should be well versed in technology, navigate in spare parts, and the possibility of replacing them with others.

If necessary, he must be able to find necessary information on the Internet to offer the client an alternative.

Marketing plan

When developing a marketing plan, it is worth focusing on its main components:

An integrated approach to the provision of services.
Individual approach to the client.
Orientation of work to the middle price segment.

Now it is important to consider in what directions the promotion of services will be implemented.

Creating your own website.
Promotion of the company through social networks.
Newsletter commercial offers companies.
Advertising on radio and TV.
Outdoor advertising.
Partnership programs.

If you are planning to open a small trade pavilion, then perhaps at the first stage there will be enough bright signs, billboards and distribution of leaflets.

With the development of the store, it will be necessary to pay attention to the creation of a loyalty program, the introduction of promotions, bonus programs etc.

Costs and payback

Before you start buying equipment and investing in the renovation of the premises, evaluate your financial capabilities and analyze all costs.

Even after a complete calculation of all costs, experts advise increasing the amount received by 0%, since unforeseen expenses always appear during the implementation of the project.

Below we provide an indicative list of expenses required to run a 50 square meter store:

registration and execution of all documents - 5 thousand rubles;
purchase of commercial equipment - 50 thousand rubles;
renovation of the premises - 50 thousand rubles;
purchase of goods (first batch) - from 2 million rubles;
design of an advertising sign - 40 thousand rubles;
advertising expenses - 50 thousand rubles.

Total - 2195000 rubles must be invested to open a store.

Fixed costs:

Also, don't forget about the monthly fixed costs:

salary (4 people) - from 80 thousand rubles;
rent of premises - from 50 thousand rubles;
utility bills - 20 thousand rubles;
taxes - 10 thousand rubles;
advertising - 10 thousand rubles.

As can be seen from approximate calculations, a minimum of 170 thousand rubles is needed per month to support the normal functioning of the store. regardless of sales volume.

Income

As a rule, the markup for this group of goods is 30%. For a group of accessories, this margin can be 90-100%.

Practice shows that a store with a good location and a set of goods worth 2 million rubles can earn up to 1 million rubles a month.

In this case, the profit forecast will be:

revenue - 900,000 rubles;
the cost of production - 600,000 rubles;
monthly expenses - 160,000 rubles;

Net profit - 140 thousand rubles.

As you can see, you will be able to recoup your initial investment in 1.5 years.

Video. How to open an auto parts store

One of the most profitable types of business, which at the same time does not require too much effort to enter the market, is the business of selling foreign car parts. This is a stable and long-term job, and when thinking about how to open an auto parts store, you just need to choose the right direction and specifics, as well as take care to immediately interest customers.

Opening an auto parts store for foreign cars: what should you think about?

The first step is to decide what will be sold in this store: this will allow you to choose the right premises for the outlet and plan the level of spending necessary to start a business. It should be borne in mind that there is quite tough competition in this type of business, so it is best to immediately bet on some little-filled or, on the contrary, very popular niche. The latter may include the sale of spare parts for trucks or domestic passenger cars. To the first - for example, the sale of parts for right-hand drive cars.

Having decided on the direction of the business, you can start organizing it. Here's what you need to open an auto parts store:

Register an enterprise (usually an individual entrepreneur or LLC is enough - the second form of registration will facilitate cooperation with suppliers and the conclusion of contracts with them)
Pick up a room - it should be located in places convenient for motorists: near major highways, near car markets, next to car dealerships or on the busiest car streets, etc.
Find suppliers and conclude contracts with them - it is advisable to immediately agree with 2-3 suppliers: you should choose only official dealers in order to exclude product defects
Hire staff - you need at least one purchasing manager (this may be the business owner himself) and 1-2 salesmen who are well versed in cars and their parts

And, of course, you should immediately think about how to make the assortment interesting and attractive for motorists. You can open an auto parts store from scratch and immediately start making big profits if you offer customers rare and very high-quality consumables (for example, the best oil) or additional accessories that are especially popular in the very first days.