If a person loves the holidays, he should think about how to become a wedding planner. The profession is quite difficult, but very interesting and profitable. For one event, you can get from 20 to 40 thousand rubles, and sometimes the salary is calculated as a percentage of the total cost of the holiday. Eventually given profession can be considered one of the most profitable and unpretentious. A person does not need to have a degree higher education, it will be enough desire and some personality traits. In this article, we will look at how to become a wedding planner, where to start your business, and how this profession differs from the rest.
Before becoming a wedding organizer from scratch in Russia, we suggest that you familiarize yourself with all the "pitfalls" of this profession. Such a vacancy is not suitable for everyone, because a specialist must be sociable, courageous, active, understand fashion trends and have organizational talent. If the reader has all the above qualities, he should consider the aspects of this work in more detail.
The advantages include the following points:
- Constant communication with people, the opportunity to find new influential acquaintances.
- The activity is exciting, it allows you to show creativity and creativity.
- Excellent wage, which is many times higher than the salary of an employee in standard positions.
- Great demand in any region. Regardless of the economic situation in the country, people often get married.
- By the nature of his activity, the employee gets acquainted with many national traditions, learns interesting contests and receives fellowship.
- It brings people great joy, gives them the best moments of life.
Among the flaws are:
- The performer bears a serious responsibility, so he will no longer be able to retire in case of illness or other unforeseen circumstances.
- Drunken high-ranking guests often bring serious problems, and the task of the organizer is to correctly resolve conflict situations. Because of their professions, these people may carry firearms. It is necessary to check this moment in advance and ask all guests to hand over dangerous items to security.
- You have to work 12 hours a day or more. During the execution of the order, there are practically no days off, any personal holidays and worries have to be postponed.
- The activity is associated with constant movement around the city, regardless of weather conditions and the state of health of the performer.
- In the cold season, people rarely hold weddings, so a specialist may temporarily be left without orders.
- Not all partners and clients are friendly. The employee will need good endurance in order to resolve conflict situations and not confront problematic interlocutors.
- High competition requires good self-promotion. At the start, you will need to seriously work on promotion and constantly make sure that customers leave only positive reviews. People pay a lot of money and want the event to be held at the highest level. They will be very upset if there are difficulties during the celebration.
Knowing all these features, the reader will be able to prepare for a difficult job and decide whether it suits him. Responsibility is very high, so you should not make quick rash decisions. Remember how you spent your own wedding and practice organizing the celebration of your relatives and friends. This will bring valuable experience and give a real understanding of the duties of a representative of this profession.
How to become a wedding planner? What professional qualities do you need to have?
As mentioned above, special education is not required for this, but it is very desirable to have the following abilities:
- Organizational talent is necessary, because during work you will have to solve a lot of problems, deal with documents, estimates, draw up reports, pay attention to logistics and a huge number of other points. The employee is obliged to take into account all the nuances and collect the actors at the right time. It is necessary to constantly coordinate the activities of your assistants and partners, to ensure that guests and newlyweds do not need anything.
- Providence. It is necessary to foresee force majeure circumstances and think through all the scenarios in advance: from bad weather to problematic guests. An employee must take care of blankets, umbrellas, medicines in advance. If problems arise during the event, they all fall on the shoulders of the manager.
- Internal discipline and multitasking. It often happens that several wedding projects are being prepared at the same time. In this case, the employee has to switch from one activity to another, while thinking about all the little things and difficulties. For clear coordination, you will have to have an inner core and constantly record your actions.
- Attention to detail will create the perfect holiday. During the wedding, everything should be at the highest level. The coordinator will have to take into account every little detail: the bridesmaids’ outfits, the wedding dress and costume, makeup, jewelry, decorations, music, etc. All these elements, if properly located, will create an unforgettable atmosphere, but if used ineptly, they will drag the event “to the bottom”.
- Love for people will help you endure their shortcomings and get real pleasure from your work. During organizational process the newlyweds repeatedly change their wishes and accuse the hired employee of unprofessionalism. A person should treat his clients well and understand their nervousness. Otherwise, he will not be able to work with them.
- Strong nerves must withstand even the most stressful situations. The coordinator has a very big responsibility and in case of failure of one of the employees, he must quickly replace him. Hired artists are often late, and cooks are not always professional in their duties.
Interview with the founder and general producer of the Knyazev group of companies: where do event managers study
The organizer cannot lose his head in a difficult situation, especially when the problem must be solved in a matter of minutes.
All of the above qualities can be developed, but it is better to potential employee already had at least some of them. 
Now we will talk directly about how to become a wedding planner. Step-by-step instruction will help you better coordinate your actions and tune in to work. To start a career, you will have to go through several stages. How to become a wedding planner:
- Find partners. Do not engage in a complex and multi-stage process on your own. Arrange in advance with artists, makeup artists, culinary specialists and other specialists. The work of familiar people is much easier to coordinate.
- Take a couple of free orders. It can be friends or acquaintances who are going to celebrate marriage. Despite the lack of payment, try to perform your duties as well as possible, because this is a valuable experience and reputation. Ask customers to leave feedback about the event.
- Engage in self-promotion. Come up with a catchy name for your company and print business cards. Submit ads in newspapers and wedding magazines, communicate on specialized forums, create a thematic website or group on social networks.
- During the holidays do nice pictures and collect them in an album. The specialist must have own portfolio to advertise services. Post photos on your web pages.
What is the job of a wedding planner? How to become one?
Now the reader knows how to become an individual entrepreneur and coordinate wedding celebrations. The manager receives a huge number of benefits, he becomes financially independent and acts at his own discretion. If a person likes to create a holiday and wants to bring joy to people, he should definitely try himself as a wedding manager!
How to organize business events? Business events and networking at trade shows don't have to be boring.
How to become a wedding planner
People are much better at remembering positive emotions. Plus - interactive with the participants allows them to liberate and create an effective working atmosphere. For the latest issue of the Protoplan blog, we have selected 10 ideas that will help turn any business event into an exciting event. You can easily use these ideas for staff team building before participating in the exhibition.
Fun and interactivity work wonders to bring people together, break down barriers, improve the work environment now and for the long term, and make people feel special.
The secret of holding business events: a little time and effort on the part of the event organizer - and the event will start working on the brand's reputation even more actively, whether it is a small meeting or an international conference.
Virtual Reality Worlds
The availability of VR technology has opened the door to many options for gamifying business events of any format and size - even in a small space, you can give participants the experience of interacting with virtual reality. VR glasses and a computer are all you need to create a world where business event guests can do whatever they want. The game can be both individual and team - look at the options, choose the format that suits your business event or brand, and prepare a short introductory speech to explain the rules and objectives to the participants. For serious businessmen and ladies, this will be an unusual experience that they will surely share with colleagues.
sommelier game
Set up tables, serve for wine tasting, and place a few bottles of wine on each table. Arrange a tasting: pour trial portions into glasses, prepare evaluation tables for participants in a business event, where they can evaluate bouquets of drinks. Such a sommelier game will provoke a discussion of each variety between the guests at the table, liberate and create a more relaxed atmosphere at any business event.
Casino with own currency
Distribute an equal amount of your own currency to the participants of the business event and play roulette, craps or poker. Strong emotions will allow participants to open up, appreciate each other in an unusual situation and just have fun. Winnings in currency can eventually be exchanged for branded souvenirs, certificates or services of the organizing company or sponsor of the event.
climbing wall
A serious idea for those who are ready to arrange a powerful adrenaline rush for the guests of their business event. You can now rent a small climbing wall or a gym with such a wall in almost any city. The trainer must be included. The first few lifts can be educational, and then you can arrange a relay race. Don't forget drinks and snacks for business event attendees who are sure to want to eat and socialize after the sport.
Castles in the air
Wake up your inner child at your business event — arrange quests and contests for them using inflatable structures. Slides, castles and labyrinths - passing them at speed will make people laugh, that's a fact. Divide the participants of the event into teams and promise a good prize for the winners. This is an ideal exercise for team building, but also great for a break from a field training or a conference in the country.
Photo zones at business events
Create a maximum of places where participants of a business event can take pictures both individually and collectively. Encourage them to do this - arrange art objects, cardboard photo frames, all this can be branded. Just imagine what kind of media effect you will get in social networks if you competently and responsibly approach the preparation of a business event. Photo stands can be placed in the open area, in the halls, in the conference rooms.
It is important to properly plan the event space. The easiest way to do this is with the help of the smart online tool SpacePlanner — it is suitable for organizers of events of various sizes, from large exhibitions to trainings. In SpacePlanner it is very convenient to assemble the layout - arrange stands, furniture, equipment. It is also easy to form commercial offers and send them immediately from the system, calculate the budget and display the online catalog on the event website.
Register, create an event, invite your colleagues to it - and get ready without fear of missing out on details. Track changes in the project budget online - if you change the layout, you do not have to recalculate it. The system will do it for you. And the catalog of objects built into the service will turn the drawing of buildings into a game - it's so simple and exciting.
Now the SpacePlanner service is operating in the open testing mode - join for free and hold business events at the highest level of comfort for yourself and your clients. Leave feedback— we will develop the project and come up with even more useful features.
Collective creativity
There are tons of options here, from making pottery to huge, intricately patterned coloring pages that teams of competitors have to paint against the clock. By the way, a drawing can be thematic - reflect the theme of a business event or the field of activity of the organizing company. The final posters can be used in the company's office as a reminder of the collective creative impulse.
Archery
An absolutely fun and very exciting activity that does not require large expenses for the organizer of a business event. A few targets, a few sports bows, a couple of instructors - and a team shooting tournament for participants in some kind of business training is ready. Targets can be branded, don't forget about it.
Photo booth or photo zone
A simple but cute idea that is simple and fairly cheap to implement at a business event of any format. Guests will get to know each other, take pictures and keep the cards as a keepsake. Another option is to hire a photographer and, at the end of the event, post all the photos on your website or social networks in order to attract traffic to your resources.
Bowling
An equally easy way to have a good time with business partners. You can rent a hall or set up your own bowling alley - balls and skittles are inexpensive. Think about who will keep score and how, and what prizes you will give to the winners.
digital board
A modern and interactive format of creativity is drawing on digital touch panels. They can be used as a board, for example, for brainstorming in training or playing guessing charades. Having a digital board in your home is a good idea, a very useful thing, it can come in handy at any corporate event.
Choosing a business event for a company - one of 19 thousand exhibitions and fairs from around the world - is easy in the Protoplan online catalog. We regularly update the statistics, dates and contacts of the organizers - all information is fresh and reliable.
Our free online ExpoPlanner service will help you prepare for the exhibition - register, use it to do everything on time and not miss anything.
Read useful articles for exhibitors, participants and organizers of exhibitions and business events in the Protoplan blog.
Organization of children's holidays - where to start a personal business?
Profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's holidays. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?
Agency registration process
When the question arises of where to start organizing children's agency, you need to find out whether the entrepreneur has the necessary amount. In the presence of start-up capital it is desirable to create a client base for the business, and then register your business. Making a portfolio and finding clients can take a long time, and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.
The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:
- Six percent of all income.
- Fifteen percent of income including expenses.
The advantage of the USN is that the report is submitted only once a year.
You do not need a license to establish a children's holiday agency.
Plan for the organization of the necessary premises and equipment
An entrepreneur who opens a children's holiday agency from scratch must have:
- Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
- A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.
Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:
- Negotiation room.
- Warehouse.
- Managers' room.
For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles.
Profession "Event-manager (Organizer of holidays)"
For monthly promotion, you need to spend about 3 thousand more rubles.
Recruitment for the company
When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:
- A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
- A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
- Children's entertainer or toastmaster, creating a festive mood.
In addition to the above staff, depending on the profile of work, the following professionals may be needed:
- DJ.
- Operators.
- Photographers.
- Florists.
- Musicians.
- Dance groups.
- Animators, clowns.
- Pyrotechnics.
You will need a children's organizer of holidays. His responsibilities include:
- Creation children's script and coordinating it with parents.
- Clear planning of all details.
- Finding and supplying the members of the children's event with costumes.
- Decorating the hall for children, compiling a menu for the festive table.
- Cleaning of the premises after the children's event.
It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.
Organization of financial investments in activities
Basic expenses for starting a business:
- Rent of premises (about 300 thousand rubles).
- Required inventory (it will be costly musical equipment: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
- Employee salaries (from 500 thousand rubles).
- Fare.
The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission on small orders and 3-5% commission on orders large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.
Useful information on the case
The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:
- Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
- Through your own portal.
- Phone marketing.
- Direct marketing or direct marketing (direct communication between the client and the contractor).
- Departure of managers to enterprises for negotiations.
Do not forget about the regular customers of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for the children of employees. V Lately, it is becoming popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.
Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:
- What I want.
- What is needed for this.
- What do I have.
- What is missing.
- Where to get it.
The name of the event agency also plays an important role.
First of all, the customer pays attention to the name of the company.
An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.
Score ready-made business plans- what you are looking for is already here!
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On this page you can download or read the finished typical business plan agencies for organizing holidays and corporate events.
Typical business plan for a company for organizing and holding holidays
Overview section
This business plan provides for the opening of an agency for organizing holidays for corporate clients, children's institutions and individuals.
The organizational and legal form of doing business is a limited liability company. This option is optimal for a number of reasons. First of all, because the main clients will be legal entities.
The degree of success of the project is assessed as medium-high and depends, first of all, on the region. In many regions, this niche is practically free, but in Moscow and St. Petersburg the level of competition is already quite high.
Description of the enterprise
It is planned to open an agency for organizing and holding holidays with the necessary staff and equipment.
Description of services
It is expected that the agency will provide clients with the following services:
- organization of corporate events
- organization of children's parties
– organization of leisure evenings
- organization of private parties
– organization of seminars and conferences
Market analysis
In this section of the business plan, you need to give a detailed description of the market for holiday agencies in your region. It is necessary to note the shortcomings in the work of existing companies in order to avoid them later in your business.
Production plan
The agency's office should be the central place in the organization of holidays agency. When choosing an office, consider the convenience of its location for potential customers, because it is in the office that negotiations will take place. The office should consist of two rooms - a workspace for managers and a meeting room. The total size of the office will be approximately 40 square meters.
If there is no appropriate repair in the office, it must be done in order to create the appropriate mood and entourage for customers.
The next step will be the purchase of equipment for the office. As a rule, you will need the following list of equipment:
— computers with Internet access according to the number of managers
- copy machine
- Fax
After the office is ready to work, it is necessary to hire a staff. As a rule, employees for a holiday agency are divided into two categories - permanent employees and visiting employees.
Permanent employees are managers who search for clients and work with customers.
Incoming workers are actors, clowns, dancers, presenters, etc., that is, all those who do not need to be constantly kept on staff.
Note that it is desirable to hire experienced managers with solid experience in attracting clients.
This will quickly recoup the start-up costs.
After the staff is recruited, you can move on to a broad advertising campaign. You can advertise a holiday agency in the following ways:
— creating your own website
- telephone marketing
— direct marketing
– work in the field – departure of managers for negotiations at enterprises
- word of mouth - after the successful organization of the holidays, your agency will be recommended
During the first months of the agency's work, there will not be very many orders, and then the number of orders will constantly increase.
A few words about what equipment may be required when organizing holidays:
- projection screens
— projectors
- musical equipment
– cars
- structures for mounting the stage
At first, all this can be rented, and then, as incomes grow, you can buy it as a property.
Note that it would be nice to have an agreement with some cafe or restaurant, so that when organizing events, they also provide participants with food. This will attract more customers. The convenience of this approach is undoubted - the customer receives the whole range of services "from" and "to".
Financial plan
Next, we will consider in detail the financial component of this business project.
Costs:
– office rent – 300,000 rubles per year
– repair – 50.000 rubles
– equipment – 100.000 rubles
– salary of 4 managers – 400.000 rubles per year
Total: 850,000 rubles needed to start
Income:
- organization of holidays - from 50,000 rubles of net profit from each event.
As practice shows, successful agencies earn 10-20 million rubles a year in 2-3 years after the start of work.
In this way, holiday agency payback is about 1-1.5 years.
You can download a ready-made business plan for organizing holidays here
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Quick search for ideas here:
Modern man is fed up with advertising. It takes more and more effort to get his attention. Today, one of the most popular methods of working with clients is organizing events. A bright holiday becomes the best gift for the consumer.
When building our event communications, we must simultaneously think about both the goals of the event and the guests of the meeting. So, based on target audience, all activities can be divided into three large groups:
Corporate events
Who but your employees are the personification of the values of your company? A satisfied employee who is part of a close-knit and friendly team is the key to a successful business.
Lukoil held its own game “What? Where? When?", in which the questions were based on the rules corporate culture. At the same time, two tasks were solved: team building and implementation of the principles business ethics. And at the end of the evening, the guests had only one question: “When is the next game?”.
Use a team competition format, and teams are best made up of strangers working in different departments or branches. Only in the course of a gambling game will people really get to know each other and feel like a single team.
Events for partners and distributors
These are more formal and serious events, which, however, should not be boring. Formal and monotonous presentations, seminars and conferences will quickly get bored and certainly will not be remembered by anyone. But any business meeting can be held in an original and interesting way, if you approach it with imagination.
So, instead of the usual presentation to distributors of a new product, the iCook pasta cooker, Amway decided to break the Guinness Book record for making the longest ravioli in the world.
Holiday agency business plan
And she beat, fashioning almost 30-meter! The guests were directly involved in the preparation of this, as well as their author's Italian dishes, and then with pleasure they treated each other to ravioli cooked in the presented pastovars.
Make the most of the product being presented, involve partners in interaction: let them try, touch and examine the product. Your own experience is always remembered better than a bright presentation from the stage.
Events for the external public
What could be more fun than a concert, more spectacular than a dance flash mob or more soulful than a picnic? What if your company organizes it? Nothing is better remembered pleasant emotions, which will now be associated specifically with your brand.
Sokolniki Park has found unusual way inform the whole city about the appearance of the largest ice slide in Moscow. A festival of unusual sleds "Battle Sleigh" was held, where participants competed in the design and testing of unusual sleds on this very hill. This format compares favorably with traditional festivities and entertainment, and therefore gathered a lot of participants and spectators!
But event management is not limited to defining the type of your event. How and, most importantly, where to learn how to write a program, select speakers and calculate the budget correctly? Formal education usually involves formal knowledge that is difficult to apply in reality. Learning to organize events can come through books. Of course, high-quality literature allows you to understand the basics of event management. But will even the right textbook replace the speech of a practitioner who, through his own experience, has learned the solution to all difficult situations? Unlikely.
We conduct PR training in an exciting way: the acquired skills are practiced in practice.
“I plan to start decorating weddings, I have a lot of thoughts, but I don’t know where to start. Advise"
Most importantly, it's not where to start)) But just start. Get it and start doing something! Many people have a certain fear of the future. It seems that there are a lot of thoughts, what will not work or what needs to be done to make it work for sure?
When I started, I confess I did not have these questions. I was just curious and wanted to have fun. It's the same mood now. I'm not afraid of failure, I can learn from everything that I don't do and do!
It's been 7 years since we started. I am still analyzing some of our mistakes. This coin also has a reverse side. Ignorance of any truths can also go for good.
How to start in a crisis or the rules of mindset for success
Crisis is a word that hides the unknown, necessarily debts, loans and lack of money from buyers.
We started in a crisis. We honestly didn't know how it could affect the wedding market. We did not know fear and squeezed to the maximum. Rule number 1 - do not build yourself a framework. Our thinking is limitless and it can give us brilliant ideas if it is allowed to.
The second insight of those years: Not every neighbor's grass is greener and tastier. It always seems to us that a colleague is better, more interesting, more profitable and more successful. Knowing this for sure, you choose 2 paths. Or live with the idea that you will never be so cool. Or set the bar higher and surpass yourself!
When we started, we had an idol in the wedding market. We dreamed of getting on the same level with them. They did everything possible and impossible. The illusion that our idol was doing well moved us forward at an unspeakable pace.
Can you imagine how surprised we were when, after 1 year, we met the idol in person? We were disappointed with the level of service. But we are in the black! So rule number 2 - exceed all expectations! Jump over yourself, make it so that you yourself feel sorry for parting with a product or service.
And now 6 small stages of your successful movement:
Stage 1 - Write down the answers to the questions
Determine for yourself whether I really want it and why I need it. It is imperative to answer this question in order to know what moves you forward. You will remember your answer when your hands give up, when difficulties or failures arise! But knowing why you are doing it will move you forward! Write down the mission of your company. Ask questions:
- What benefit will your actions bring to the world?
- How will your company benefit? Write down the purpose of the company.
- What should you and your employees come to every time with a successful project? Read How to Find Good Employees.
- Who is your client?
- Where can you find him, hook him up, where can you sell him the services of your company?
Stage 2 - Study, study and study again
Start learning. If you are ready to fill the bumps yourself (it's nice), then go through the entire Internet and collect all the information you can. What restaurants are there in your city, in what style to decorate there, what styles are there, what are they characteristic of. Collect interesting ideas to your creative portfolio.
YOU must be a professional. It is very difficult to sell your services when you do not fully understand them yourself.
How to open a holiday agency from scratch
Monitor the market for wedding professionals and decorators.
Stage 3 - Style development
Develop your own style and flair. What kind of weddings do you want to do? Elegant? Light and romantic? For 40 or 300 people? Identical decorators are chosen by price. There are queues of customers for decorators with personality.
Stage 4 - They should start talking about you
Tell everyone what you do, because you need clients. Let at first it can be friends. Use free ways to promote your own brand. Company account in VKontakte + group. And also do not forget about everyone's favorite in the work of Instagram.
For more information on which promotion methods to use, read " Effective Advertising, what is it?" and "How to calculate the effectiveness of an advertising channel". In these articles you will learn in more detail what and how to use, and I hope you can also find a couple of new ideas for yourself.
Stage 5 - Partnerships
Start partnerships with everyone in the wedding industry!
And for those who starts a business with family members or friends, I advise you to read "About Partnership and Partners", written from the experience of owning a business with a friend.
Stage 6 - We grow only up
In our business, I advise you to grow gradually. Slowly and don't rush. Your client grows with you. Work every day. Write down a plan for how many clients you need in a certain period, calculate how many you need to generate every week and follow the plan. Without a clear goal, you don’t know where to run and where the finish line is.
Don't pretend to be active. Your every action should be aimed at getting a client.
So the most important thing is to take the first step! If you don't, someone else will get ahead of you! Follow your dream, you just have to reach out and grab it by the tail.
Helpful information:
Many people think about how to organize their business from scratch at different stages of their lives. Some are looking, others are trying to find a business idea in the production of food or materials, others prefer. They are all united by a common goal - the opportunity to work for yourself, do what you love and make a profit.
In today's article, we will talk about another small business idea - opening a holiday agency. How to properly implement and implement your project? What to focus on and how short time open your business in the service sector with minimal investment?
Organization of children's holidays: how to start a business?
Tell me, which of you doesn't like holidays? Rest in a homely atmosphere, a noisy party in honor of the hero of the day, a wedding or a corporate party, all these celebrations are an occasion to relax and unwind, forget about work and problems. We are all different from each other, some prefer beer, while others prefer kvass, some like noisy parties in a big company, while others like a cozy evening at home. But, despite the different types of recreation - the process of organizing a holiday, this is a rather troublesome business, which today can be entrusted to a special agency.
The demand for the services of organizing and holding holidays is very high, so the competition in this field of activity is quite serious. But, despite this, there will always be a place for creative people who are eager to work and develop. Therefore, if you want to start your own organizing and holding events, then this article will surely help you.
How a holiday agency works
Holiday agency business plan
The first thing to do is to compose detailed business plan with calculations that will help you to gradually follow the goal, correctly distributing the available budget.
Competition is a significant factor that significantly affects profits. Therefore, be sure to study the demand for the service and the level of competition in your region. It is not difficult to do this, as a rule, you can find the information you need about the activities of agencies on the Internet. Evaluate your capabilities, niche occupancy, service demand, and only after that, make the final decision on organizing a business in the chosen direction.
Business registration
The collection and execution of all documents is a very troublesome and costly process in terms of time and finances. You can entrust this case to an experienced lawyer or go through the registration procedure yourself.
As for the substantive form of activity, it is best to register a Limited Liability Company (LLC). After all, the clients of your agency can be not only individuals, but also companies (legal entities) that order, for example, the organization of a corporate party.
After registration, choose the appropriate taxation system. As for licenses and permits, they are not needed. The only thing that is needed is to obtain permission from the SES and the fire service on the compliance of the premises with norms and standards.
What services do holiday agencies provide?
As a rule, agencies organizing holidays are distributed according to directions. After all, it is quite difficult to cover the entire niche, so it is easier to focus on providing services in a particular area.
Depending on the budget, competition, demand and personal preferences, choose the direction in which you want to develop. It's very important to do right choice on the this stage, because this will depend on the profit and payback period of the business.
Related videos Related videos
Holiday agency services
Organization and holding of children's holidays. Business in this area involves the provision of services for organizing children's matinees, birthdays, as well as larger events, such as preparation for. To open an agency for organizing children's parties, you will need to hire the appropriate staff: animators, clowns, presenter, etc.
Organization of parties and birthdays. The usual events are already rather fed up, I want something non-standard, interesting and memorable. Therefore, many people turn to agencies that organize fun events for help.
Wedding agency. A wedding is the most long-awaited, responsible and exciting moment in life, so you want everything to go perfectly. Therefore, almost every couple entrusts the organization of the wedding to the agency in order to save themselves from the surprises associated with the organization of this event.
Organization of corporate events. Even the smallest firms once or twice a year hold corporate parties that require competent organization. Therefore, if you decide to work in this direction, then you will have orders all year round.
As a rule, agencies clearly define the list of services provided. The client can always use one or more services to choose from.
Renting premises and furnishing an office
In order to have a place to receive clients and store inventory, you will need to rent a room, which should be divided into separate zones. It is advisable to rent a place in the city center, so to speak, in front of people.
Office for receiving clients. The reception should be well renovated, furnish it with expensive furniture, hang photos from previous events. In general, it is necessary to create an inviting atmosphere in order not to frighten off the client, but to convince him to use the services of your agency.
For effective work you will need to equip the place of employees with everything necessary (computer, printer, scanner, telephone, table and chairs). In the waiting room for clients, put a soft sofa and a TV to brighten up their waiting time.
The second part of the premises should be turned into a warehouse where inventory and equipment necessary for events will be stored.
Equipment
As for the equipment, it all depends on the specifics and the chosen direction. For example, if your agency specializes in weddings, then you will need to purchase decorations for the hall, musical equipment, attributes for an outdoor photo shoot, and much more. For children's parties, you need to have a lot of costumes available (clown, favorite cartoon characters), buy trampolines, inflatable slides and other entertainment for children.Naturally, the acquisition of all the necessary equipment at once is a financially costly business. Therefore, at the initial stage, you can rent the necessary accessories for the holiday or conclude cooperation agreements with the same animators, lessors of children's slides and trampolines.
Selection of qualified employees
The success of the agency for organizing and holding events depends entirely on the well-coordinated work of the team. Therefore, it is necessary to form a qualified staff.
Depending on the chosen direction, decide on the number of employees. It is not necessary, at the initial stage, to hire a lot of people. Having a florist, photographer and artist in your arsenal is, of course, good, but how do you pay them if there are few orders? Therefore, beginners need to acquire useful connections, find contacts good photographers, musicians, presenters, conclude agreements with transport companies transporting people, etc. Over time, having become popular and having earned authority, you will be able to afford such a luxury as a staff of qualified workers who will work for the good of the common cause.
To get started, hire an experienced event organizer and a few assistants, this is quite enough in order to unwind and get your first clients.
How to attract customers with advertising?
- Office in the city center with a bright sign. Nothing attracts attention like an aesthetically designed sign that beckons from afar and involuntarily makes every person passing by turn around. Therefore, pay due attention to this point;
- A website that advertises the services of a holiday agency. You can not neglect and lose sight of this effective way to attract customers. Modern people spend a lot of time on the network, respectively, all necessary information they search on the Internet. Therefore, you cannot do without a promoted site. Hire an experienced specialist who will promote and promote your resource;
- Advertising in the media. It is advisable to place announcements about the provision of services for organizing events in popular publications (women's magazines, newspapers);
- Advertising around the city. Rent several billboards that will contain information and contacts of the holiday agency. Give preference to crowded places so that as many people as possible notice the advertisement.
Financial expenses
Opening your own holiday agency is a rather costly business option. But, despite this, there is a sense, because the payback of this way of earning is quite fast, and the profit is large.
Main costs:
Room rental and renovation. The rental price depends on the region, area, condition of the premises. As for the repair, we have already discussed this issue.
Purchase of equipment. It is quite difficult to name the exact amount necessary for the purchase of inventory and equipment. As noted above, it is not necessary to purchase all the equipment at once, do it gradually. At first, you can conclude rental agreements for decorations, transport, attributes for the event and thus save a lot.
Paying staff;
Holiday agency - 2 risks that can deprive profits + 3 schemes for working with personnel + 5 effective advertising methods for the agency.
Capital investment in the agency: 150,000 rubles.
Agency payback period: from 8 months.
is no longer the line of business that is focused exclusively on the VIP category of clients.
The demand for various events has grown so much that it has created a vast niche in the service market.
And everyone can try to take their place in it.
And yet: you are far from the first who decided to make money on holidays.
How to become successful?
Is it possible to start a business with minimal investment?
Or do you need a whole staff of professionals of all stripes and expensive equipment to succeed?
You will find answers below.
Analysis of the possibility of opening a holiday agency
Before you open a holiday agency, it is important to “test the waters” in your area.
High competition is a ubiquitous phenomenon.
However, some can become almost monopolists in their small town.
There is a downside to this state of affairs: sometimes a service does not “appear” simply because there is no need for it.
So do not be too lazy to assess the demand in the city, the needs of the population, its ability to pay.
Decide on a list of services and draw up a detailed portrait of your “target client”.
If you are "lucky" to have competitors, you can analyze their work under the guise of visitors.
What you need to pay attention to:
- List of services and their demand.
- Reviews of clients about the spent holidays.
- The quality of video and photo reports.
- Price list for the services of the holiday agency.
- Potential weaknesses and clear strengths.
What documents are needed to open an agency for organizing children's parties?
Some entrepreneurs are in no hurry to officially register their activities, but in vain.Without the necessary paperwork, it is only necessary to “test a niche”, but not to conduct an active activity of an agency for organizing children's and adult holidays.
This will not only negatively affect the image and prestige, but also interfere with the conclusion labor agreements and may result in tax penalties.
In the worst case, the agency will be closed.
So spend some time and money to register as an individual entrepreneur (to work exclusively with individuals) or an LLC (to serve legal entities, institutions).
As for the choice of OKVED code, the main one is 90.01.
Of the minor ones, you can specify 59.11, 90.03 and 59.12.
There is no need to obtain additional licenses and permits.
Moreover, the holiday agency may not use the cash register.
But you need to be thoughtful.
In this business, the "name" plays a particularly important role.
Choosing the right location for your agency
An agency for organizing holidays is also good because you can safely do without renting any office.Agree, this is a major savings item.
However, meetings with clients “in neutral territory” are not very convenient, and besides, they are not very respectable.
If you are ready to allocate some amount for rent, choose a room with an area of at least 50 sq.m.
Such an area should be sufficient to divide into three zones:
- workplace sales manager;
- client area;
- a place to store equipment and suits.
Opening an agency for organizing holidays with minimal equipment
In fact, to start a holiday agency, you need the bare minimum - a notebook, a pen, a computer with Internet access and a mobile phone.But if you are planning to start “in a serious way” and will equip a separate workplace in a rented office, you will need the following set of equipment:
| Item of expenses | Amount (rub.) |
|---|---|
| Total: | 39 000 rub. |
| Desk and chair for sales manager | 7 000 |
| Sofa and table for clients | 11 000 |
Notebook  | 15 000 |
wifi router  | 3 000 |
Mobile phone  | 3 000 |
Recruitment
The success of an event management agency depends entirely on the skill of its employees.It is they who are the key link: they are developing ideas, contacting clients, decorating the environment, creating or buying props, and so on.
The number of employees of your particular company depends on the list of services that you plan to provide.
There are three schemes for organizing the work of the agency for children's and other holidays:
- the contractor works on his own, so you cannot guarantee that everything will go smoothly;
- the average mark-up for such services is up to 15%; this is the maximum amount of profit from the event that the holiday agency will receive.
The most stable and common job option is still a combination of the two options above: having a few key employees in the state and attracting contractors for other services.
"From the outside" they hire dancers, magicians, clowns, animal trainers - that is, all those who will not be required regularly.
But in the state it is usually enough to hire three people.
A large agency has its own extensive staff of specialists in various fields, and independently organizes any holiday on a turnkey basis.
Requires significant financial investments and labor costs at the start.
“On the balance sheet” of the company no one is listed, and employees are selected for a specific event.
Most beginner owners of holiday agencies prefer to work with contractors, because this option is the most financially affordable.
But there is in this barrel of honey and fly in the ointment:
The staff of a small holiday agency might look like this:
| Position | Duties | Salary (rub.) |
|---|---|---|
| Total: | 30 000 + % | |
| Sales Manager | Often, entrepreneurs themselves perform these functions (attracting customers, communicating with them). However, attracting an “outside” employee with experience will allow you to get a certain number of his regular customers as a bonus. | 10 000 + % |
| Designer | Engage in decorating holidays, creating holiday paraphernalia. Can work as a contractor for other firms, bringing additional income to your agency. | 5 000 + % |
| Driver | Bring and pick up contractors, employees, equipment. | 15 000 |
Search for contractors for a holiday agency
All the contractors that are needed for the holidays can be roughly divided into two categories: presenters and artists of different genres.The host is the person on whom the holiday will “keep”.
He must find an approach to any guest, make sure that no one gets bored, be able to resolve conflict situations in the bud.
Before the holiday, he spends a serious preparatory work, develops personal scenarios, details.
Often, the opinion that will develop about your entire company as a whole among those who are present at the holiday depends on the behavior of this person.
Therefore, it is important to choose 2-3 reliable contractors and cooperate with them on an ongoing basis.
It is conditionally possible to define three categories of leaders:
budget segment.
Novice presenters or, conversely, people of "age".
As a rule, they do not differ in creativity.
You can find such people in the nearest DC or on classifieds sites.
Main group.
Average prices, a portfolio, energetic, sociable, versed in current trends.
Often these pros have their own customer base.
Often they "locate" themselves - they send their resumes.
Hosts who deal only with major holidays.
Prices, respectively, are high - from 30,000 rubles per event.
It is worth looking at specialized forums or using the recommendations of other holiday agencies.
Artists and various show programs are easy to find: they all have personal websites or at least publish information about themselves on forums and classifieds sites.
Be sure to look at the portfolio before hiring contractors for the holiday.
For most, it is important to have a video that will demonstrate the work "live".
Also, do not be too lazy to study reviews about the quality of the services provided on the Internet.
How to advertise your holiday agency?
Obviously, the level of professionalism of the staff and the quality of the equipment will not matter if your agency does not have clients.Depending on the list of services provided, these can be parents (children's holidays), corporations, newlyweds, birthday people with an average and above average income level.
To promote a company for organizing holidays, use the following methods:
- Become a member of forums for organizing and holding holidays, and also actively communicate on websites for parents (if you organize children's events), on resources about weddings (if the target audience is newlyweds).
Order designers to develop a booklet with brief description services and business cards.
These materials should be distributed in places where your target audience is.
Create a personal website, but do not spare finances for it.
Texts should be literate and selling, photos should be of high quality, prices should be relevant.
In the future, you can hire a specialist to promote the resource - this gives a significant increase in customers.
Join a charity fair or arrange a party for children in a city park.
This will increase the recognition of the name.
Do not forget to take pictures of the holidays that you spend, shoot video cuts.
Use this material to regularly update your portfolio.
One unfortunate situation can become a stain on the reputation.
Do quality work, and information about you will spread.
How much money would it take to open such an agency?
One of the key advantages of organizing a holiday agency is the ability to open a business with minimal investment.The amount of start-up capital depends on the list of services, the form of cooperation with performers, and the set of equipment.
Consider the cost items for organizing an average firm.
Capital investment in business
Regular investment in business
As a business scales, recurring business spending can grow exponentially.
However, in the first months, the amount can be relatively modest:
Holiday agency payback periods
In the first months of its existence, an agency for organizing holidays can receive only 2-3 orders with an average cost.However, gradually the profit will grow (it will take 6-7 months).
Let's estimate the potential profit after six months of the company's operation:
- 4-6 events/month;
- "average check" - 50,000 rubles;
- average income - 200,000-300,000 rubles / month;
- the amount of profit - from 140,000 rubles / month.
With such indicators, an event agency can pay off in 7-12 months.
The main thing is to achieve a stable flow of customers and increase the average bill.
His experience in opening and running a business for organizing holidays
shares a successful Russian entrepreneur in a video:
Potential business risks in the event industry
For a company that organizes holidays, there are two major risks:Seasonal demand.
This risk is more typical for children's parties and corporate-oriented agencies.
Since the most activity of these categories falls on the New Year period.
Regular emergencies.
Each event is "built" from scratch.
Therefore, it is simply impossible to predict all punctures.
Artists caught in a traffic jam, a power outage, mixed up scripts - anything is possible.
It is impossible to prepare for this, but you can develop the skill quickly and with a smile to solve any difficulties.
Event organization agency- one of the special current business ideas for our time.
Celebrating in style and on a grand scale is not easy fashion trend, and even an integral attribute.
What used to seem like a whim of the “rich” is now actively used by people with an average income.
Therefore, despite the growing competition, there is still room for new “players” to enter the event services market.
Perhaps you should take it?
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The main mission of the company is to hold festive events of any format and complexity: weddings, birthdays, anniversaries, corporate holidays, New Year's events, etc.
A distinctive feature is belonging to a special segment of the holiday events market. Everything that is the result of the show and master classes is edible and very tasty. These are the delicacies that every person loves with all his heart - chocolate, fruits, Viennese waffles and fragrant pancakes.
The company is focused on working with both individuals and organizations. In addition, unique show programs are in great demand at mass events held by administrative authorities for city residents.
This is the type of business that you can start on your own and that does not require large investments.
Starting your own business in this area, you get a large number of opportunities:
- You yourself choose the size of the company and the scope of activities;
- You can search for clients directly or cooperate with holiday agencies;
- It is you who determine the entire list of services that can be constantly replenished or replaced;
- You have a flexible work schedule, and you manage your own time and distribute business tasks.
The amount of initial investment - 497,300 rubles;
Payback period - 7 months;
The average monthly profit is 120,000 rubles.
2. Description of the business, product or service
The unique offer lies in the wide range of services offered, which allows reaching a large group of target customers. Bright show programs using sweet ingredients are enjoyed by both children and adults. It is impossible to imagine a person who will remain indifferent to a fountain filled with excellent Belgian chocolate, or a huge tower of glasses that can be filled with sparkling champagne or fruit juice.
Event organization services
The company will provide services in two areas: basic services and master classes.
The main services are organized show programs in which the client and his guests are left to enjoy the look and taste of the end result of the chosen service.
Master classes that are held during the holidays involve the direct participation of guests in the creation of a real work of art from pre-selected sweet ingredients.
At present, people no longer want to remain passive observers of the feast of life. Regardless of the age category, each person wants to personally participate in the process of creating a delicious table. The table shows an approximate list of services and master classes:
The list of services of the company "Chocolate Dream" |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
Basic Services | Master classes |
|||||||||
Pyramid of glasses | Ice cream on nitrogen |
|||||||||
Chocolate fountain | Chocolate candies |
|||||||||
fruit palm | Drawing on chocolate |
|||||||||
fruit peacock | painting gingerbread |
|||||||||
fruit figures | Cooking cakes |
|||||||||
waffle station | Modeling from marzipan |
|||||||||
Freshly squeezed juices | Chocolate rolls |
|||||||||
pancake station | ||||||||||
cotton candy | Cocktail making |
|||||||||
caramel apples | ||||||||||
chocolate artist | ||||||||||
Mulled wine | ||||||||||
Lady buffet | ||||||||||
chocolate quest | ||||||||||
chocolate sales | Benefits of an Events Business The huge advantage of doing this business is the opportunity to independently choose interesting and most popular services within this list. The list of company representative services in a particular region will depend on the decision of the business owner. This type of business belongs to the entertainment services industry. This means that your work will always be associated with the holiday, huge amount positive emotions, as well as satisfied and grateful customers. Such a business brings the owner not only money, but also pleasure. In addition, you choose the work schedule yourself, focusing on demand and the desired level of income. The variability of the range of services is expressed not only in the ability to choose and carry out events from the above list. This type of business is flexible and limited only by the financial capabilities and imagination of the owner. You can replenish the list of services with such show programs as: soap bubble show, LED show, drawing on the sand, decoration with balloons. The more diverse the list of services you provide, the faster the average bill from each event will grow. 3. Description of the marketThe main audience of the project is working men and women aged 23-55, for whom a festive event is a significant event and who are ready to spend part of their income on a spectacular holiday organization. In addition, these target customers order a festive show not only for themselves, but also for their children, as well as for work corporate parties. Depending on the population in the city where you plan to open a business, you can roughly calculate how many festive events are held during the year. Here is an approximate list of holidays on which the company's services will be potentially in demand. Festive events - a platform for the implementation of services:
Aggregate data from event management agencies indicates that metropolitan N, with a population of over 1,000,000, hosts at least 300 outsourced events each week. During periods of peak activity in this area, which are associated with calendar holidays, the number of events increases to 500-600 per week. Competitor analysis SWOT analysis
With a well-organized process of attracting customers, as well as quality service, this species business will develop steadily. 4. Sales and Marketing5. Production planOrganizational and legal form The first thing to do when starting your business is registering an individual entrepreneur or LLC. The chosen system of taxation is USN 6% (income). Party equipment The next step is the purchase of equipment and training to work with it. The obvious advantage of using a franchise at this stage is that you are provided with a ready-made list of equipment with supplier contacts. In addition, you are trained in the provision of each type of service directly leaving for the event. When buying equipment, you need to choose a place to store it. Warehouse rental is not obligatory, as all equipment is collapsible and does not take up much space. In addition to the equipment, you will have to store the chocolate that you will order in large quantities. The remaining ingredients are purchased for a specific client order, a day or two before the event. Customer acquisition When you have everything you need to work, you should start attracting clients. Contact the site developers right away, as creating a good site from scratch will take one to two months. Print the number of business cards you need for the first time. Call all the holiday agencies and offer them your services. The advantage of working with agencies is that they will not look for a replacement for you if they are satisfied with the level of service you provide. It is much easier for them to always attract the same contractor who will do the job well and will not fail on time. Service delivery process After you have received the first orders, you need to focus on interacting with the client. Control the entire process of providing the service:
At first, you have a lot of work to do. However, a detailed study own business will allow you to expand the staff and delegate part of the responsibilities, while maintaining the quality of work. At the stage of expansion of the company, you need to rent an office. The office should be located in the city center and have a good design. Rent 20-30 sq.m. will cost you 30,000 rubles. per month. The cost of office decoration will be from 15,000 rubles. depending on your preferences and financial possibilities. At the same time, it is necessary to expand the organizational structure of the company. The volume of demand that you can satisfy depends on the size of your company. 6. Organizational structureWork without hiring staff Recruitment If there are more orders than you can handle, you should hire one or two assistants. Strict diversification of duties in this case does not make sense, since you will have to replace each other, adjusting to the demand and requirements of customers. Two main principles of working within a small team:
The next stage of business development is the creation of a full-fledged team, which will include: | |||||||||
Today, for the celebration of an anniversary, wedding, birth of a child, christening, people are not satisfied with just a feast.
The soul requires something unusual, memorable for a lifetime. In addition, sometimes it will be useful to splurge. Organizing everything is not easy and not cheap.
Therefore, they began to resort to the services of professionals. Holiday agencies have gained wide popularity. That is why this type of business is very interesting for entrepreneurs. It is necessary to more carefully highlight all the main aspects characteristic of this field of activity.
What do you need to keep in mind when opening a holiday agency?
The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It cannot be boring or standard. The office should demonstrate that creative people work here, able to turn life into a holiday. You also need to properly approach the selection of personnel. Sometimes a toastmaster at a wedding inspires horror, and a clown in a children's restaurant drives one into depression. It shouldn't be like that.
Before you open a holiday agency, you will need to prepare and do a lot of things. For example, you need to purchase equipment: musical equipment, projectors, screens, scenery, etc. You will have to buy vehicles. And this is an additional cost.
Much will depend on the model of the vehicle. It would be nice to brand it with the logo of the organization and some kind of funny picture. Just great option will be if all of the above can be profitably rented.
Advertising activities and registration
You need to be prepared for the fact that advertising and marketing expenses are coming, since the competition in this market is quite serious. You will also need to register your business. As an organizational and legal form, you should make a choice in favor of LLC.
This choice is the most optimal, because among regular customers there will be many companies and corporations. Also, the entrepreneur will need to choose a certain type of taxation. You will not need any licenses or specialized documents to open a holiday agency.
The business plan should be planned very carefully
Before starting your own company, you need to plan all income and expenses on paper. This is the main part of the business plan. First you need to make a list of services that the agency will provide. For example, organizing celebrations such as: birthdays, children's parties, weddings, outings corporate events, skits, etc.
Each service implies a specific scenario for the celebration. In addition, a list of everything needed is compiled for each item. For example, a banquet hall, a hall with a stage, transport, balloons, doves for a wedding, flower decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate for each type of event will emerge, at least “ from and to".
It will be useful to analyze how busy this market is in the city in which the holiday agency will be opened. The business plan, in case of new ideas, will need to be supplemented.
Business premises
How to organize an agency for organizing holidays so that it brings the highest profit? This is possible only in case of a competent choice of the office location.
Better if it will business center cities. There are concentrated business centers with many offices (and this potential customers agency services) shopping centers with huge traffic of possible private customers.
In such areas, there are usually good transport interchanges, that is, it will be convenient for customers from other parts of the city to get there.
The office should consist of several rooms. The meeting room should be creatively and expensively decorated. The office for managers can be simpler (this is a back office), but it should be comfortable for work. And, finally, a room for rehearsals, setting up equipment, preparing a soundtrack, etc. This is a minimum. After all, the director and accountant may initially share an office with managers.
Purchase of furniture and all necessary equipment
For the office you will need furniture, office equipment, computers, laptops, stationery. This is in addition to the special equipment, which was written above. From the staff you will need an accountant, a sales manager (one or more), a creative manager (one or more), a designer.
It is important that the sales manager be a master of negotiations, be able to talk with any customers, be a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate you on your birthday, New Year, housewarming.
It would be nice to know when the birthdays of children, beloved nephews, remember even the most unexpected occasions for the holidays of all profitable customers. The rest of the employees, such as actors, musicians, waiters, cleaners, of course, do not need to be hired for a permanent job, but to use their services from time to time.
The site will be able to increase profitability
To increase the income that the holiday agency will bring, the business plan must be supplemented with a paragraph c detailed description advertising activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. So you need a website. Accordingly, there will be costs for the promotion of the resource.
It would be nice to advertise in the press, negotiate with registry offices to offer your services, and make mailing lists. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, you can no longer do without a marketer.
The main barrier to starting a business is lack of money.
Thus, fantasy is limited only by the budget. After all, the agency can consist of two students who decorate the room with balloons and make the kids laugh in clown costumes. Or maybe a whole creative team, which takes out 500 people to nature, organizes parachute jumps, a paintball tournament, fishing, bear hunting, and Elton John sings for them in the evening.
Also, the holiday agency business plan should describe and legal aspects companies. Form of organization, charter, statutory fund etc. You can invest in a business with your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea on the basis of a business plan alone. There are programs to support small and medium-sized businesses, but even there it is necessary that the company has been successfully operating for some time, and investments are expected in its further development.
The loan must be secured by something: the pledge is highly liquid and exceeds the loan amount by two or more times. Private investors also need guarantees. Plus, they usually have higher interest rates. That is, it is easy to calculate how much you can count on in a particular case. So there is an understanding of the budget of the project.
What costs will the entrepreneur face?
You should summarize what has been described above and talk in more detail about the costs. They will be required for:
- Room rental. For the year it will have to spend about 300 thousand rubles.
- Repair and finishing works. You will need to spend at least 50 thousand rubles.
- The purchase of all the necessary equipment is about 100 thousand rubles.
- The salary of managers is about 400 thousand rubles a year.
Thus, it turns out that, before opening an agency for organizing holidays, it is necessary to collect an amount equal to at least 850 thousand rubles.
Is it worth waiting for a big return at first?
A business plan is a long and painstaking work that may need to be delegated to professionals and ordered on the side. You can write yourself, but you need to take into account some nuances. You will need advice from a lawyer, an accountant, a tax optimization specialist, a realtor, an experienced recruiter, a marketer, a media manager, a designer. All these services cost money. In the case of an order on the side, all these costs are the problem of the contractor.
Holiday agencies have a pronounced seasonal character. The peak falls on the summer and early autumn period. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, you should open your company in the spring so that you can have time to gain a client base.
At first, you should not even think about income that will exceed the mark of 40 thousand. Only after a certain time, when the number of orders is large enough, you can count on a profit equal to 70 thousand rubles. Naturally, profitability will only increase. The payback of the business will occur in about two years of vigorous activity.
We hope that this review has helped to understand the question of how to open a holiday agency. In any case, success in all endeavors and prosperity!
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