Open a child development center business plan. Business plan for a developmental center for children: questions to consider. How to open a children's development center

Children's development centers are now a fashionable line of business. Every mom and dad want to see their child as a unique and talented individual that they can be proud of. Parents are willing to spend a lot of money so that their child is smart and talented. If you love children and know how to communicate with them, then you may well become the person who earns this money and ours will help you with this.

The children's development center is a great alternative to the usual kindergarten

A children's development center is a place where classes are held to develop creativity, concentration, intellectual abilities, instilling skills social communication. To some extent, such a center can be compared with a kindergarten, but children here do not just spend time while their parents are at work, but develop and acquire social interaction skills.

Unfortunately, not all parents correctly perceive the role of such clubs and place too high hopes on them. It must be remembered that clubs child development the following things are out of control:

1. Make a child a genius so that he glorifies his parents
2. Replace further education at school, university and at work. If a child is successful in the center, this does not mean that he will be successful in life.
3. Raise "Young", who at the age of 14 will earn a huge fortune

Choice of level of solvency of clients

In it is necessary to mention about. Unfortunately, a developmental center will only pay off if it is attended by children from wealthy families, or at least from families with an average income. Low-income parents simply will not be able to pay those amounts, the income from which will allow the center to function successfully.

This is interesting: what happens if we force ourselves to do good deeds? If your conscience torments you, still do not rush to create deliberately unprofitable groups for poor families, it is much better to hold master classes and other classes once or twice a month for free forsolvencypoor kids. Then you can put your soul into these charity events. If you keep several unprofitable groups, then sooner or later you will hate this business, which will certainly affect the quality of classes - and the children will become poor, not only in the financial sense.

Rich people very often do not count the money spent on children at all. They are ready to invest to the maximum so that their offspring become erudite, socially adequate and successful. But they also have a great demand - it is necessary that the quality of the services provided be at the highest level.

How to open a children's development center

Begin business plan for a children's development center stands with the basic steps required to open it:

1. Register an individual entrepreneur or LLC. It is recommended to choose a simplified taxation scheme.
2. Buy or rent a room from 100-160 sq. meters.
3. Make repairs in the room that are suitable for a children's center, as well as meeting all fire safety standards.
4. Hire qualified staff specifically to work with young children.
5. If you want to be not only a "developing" children's center, but also an "educational" or "training" center, then you will need to obtain a special license.

All these stages require investments from 500 thousand rubles.

The room must be at least 100 sq. meters, but the ideal option would be an area of ​​160 sq. meters, because Children love space and do not tolerate small spaces well. total area need to be divided into 5-6 spacious rooms for classes. Also in the center there should be: a reception, a room for staff and a bathroom with a toilet.

Organization of the process of early development of the child

It is desirable that no more than 6-7 children are involved in the group at the same time, because. in this case, the teacher will be able to give each child maximum attention.

The main areas that can be represented in your center:

Recruitment

The psyche of a child is incredibly plastic at an early age, and the wrong approach to parenting can lead to serious problems later on.

Better with specialized education: pedagogical or psychological. But self-education is far from a guarantee that a person will be able to work effectively with children. You need to see how much the applicant loves children, knows how to communicate with them and whether he can gain authority. Whether he is capable of being examples, whether his words do not diverge from his actions.

Ideally, if you can observe how a potential employee communicates with their own children, as well as how a child behaves with and without a parent applicant. If the child is shy or, on the contrary, too impudent from permissiveness, then the applicant does not have the talent of an educator so that he does not speak.

One of key qualities The educator should be responsible and attentive. Young children explore the world and are constantly trying to climb somewhere or take on something inappropriate.

Note that, contrary to popular belief, female pedophilia is just as common as male pedophilia. Therefore, prepare a couple of psychological tests for your applicants, regardless of gender, and carefully watch them at least for the first time for this terrible perversion.

Business plan for a child development center

Now let's go directly to the calculations inbusiness plan for a children's development center. The best way to account for expenses and incomeseparately for each class , because they are quite independent of each other and do not have to be present all at once. Children's clubs are usually open 10 hours a day, every hour is done . In total, the net time that generates income is 8.5 hours.

Early Development Class:

Expenses:

At least 1 computer for songs and music 18 thousand rubles.

Children's toys, incl. developing 29 thousand rubles.

Furniture: 27 thousand rubles.

The salary of the teacher is 23 thousand rubles.

Total costs for the early development room: 97 thousand rubles.

Income:

The cost of a lesson in a children's development class is from 1.5 to 3 thousand rubles. If we take an average of 6 children in a group and 2,250 rubles. per child per month, then the total income per day will be 114.75 thousand rubles

Class for physical development:

Children are incredibly active. To keep them occupied, as well as to ensure their full development of motor skills, a physical development class is needed.

Sports equipment 43 thousand rubles.

Sports instructor 25 thousand rubles.

Total costs: 68 thousand rubles.

Income:

Classes also last no more than 1 hour. The optimal number of children is 7 people. The cost of classes is 1.5 - 2 thousand rubles, an average of 1.75 thousand rubles. Based on the same 8.5 hours, we get an income per month of 104.125 thousand rubles.

Music Development Class:

Expenses:

Synthesizer, ideal for musical development: 15 thousand rubles.

Furniture (primarily chairs): 29 thousand rubles.

The salary of the teacher is 25 thousand rubles.

• Marketing plan
• Financial plan
• Preparation of documents
• Registration of a license

Business plan for organizing a children's development center on the ground floor of an apartment building.

How much money is needed to open a children's early development center

The cost of organizing a children's center will differ dramatically depending on which premises the business is opened in: rented or own. The first option will allow you to save a lot at the start, but if you don’t have your own premises, fixed costs will be much higher, because one of the main cost items for developing centers is rent. In addition, the rented premises will not allow you to expand your business to the fullest (for example, to make a complete redevelopment), since investing in someone else's premises is not the best solution. The costs of organizing a children's development center in a rented room, according to the calculations of the business plan, will be the sum of:

Total - 1,045,000 rubles.

Marketing plan

The market of pedagogical and developmental services for children is quite promising. In most cities of Russia, parents have to wait in line for children from several months to several years. This is a very long time, and the child also needs communication with other children, developing games and education. There is no doubt that a well-organized development center will be in demand. In such centers, as nowhere else, they develop better Creative skills children, visual-figurative thinking, fine motor skills, musical abilities and communication skills. A very important role in the success of the business is given to advertising the services of the center. One of the most effective ways advertisements are posting ads on the entrances of multi-apartment residential buildings, distribution advertising booklets in the hands of parents (for example, near a toy store), advertising on the Internet (through a website and a group in contact). Cooperation with children's cafes, paid playgrounds and with shops for toys and goods for children. The cost of a child's stay in a development center together with a parent costs an average of 300 rubles per hour, without a parent (with a teacher) - 700 rubles per hour. Subscriptions are also offered: an average of 7,000 rubles for eight three-hour lessons per month. The price also depends on the age of the child. Educational activities and games for young children (from 1 to 3 years old) cost almost twice as much as for children from 3 years old. Temporary stay groups for children are not all that centers can earn on. Since the kids are brought to the development center only on weekdays, the room is idle on weekends. But even this time can be put to good use. For example, rent out for children's parties, birthdays, hold competitions for children and mini-concerts.

Step-by-step plan for opening a private developmental children's center

As a premise, the first floors of multi-apartment residential buildings are best suited. It can be 3 - 4-room apartments with an area of ​​90 sq. m. Renting such facilities is much cheaper than the premises in the central part of the city. In addition, the location in a residential area allows you to attract customers from all over the microdistrict. That is, parents can bring their children to the center after walking just a few meters. The room is divided into several playrooms for groups of 5-7 people, a room for staff (teachers) and a toilet. Be sure to equip a separate entrance (not from the entrance). Ideally, if there is an equipped playground near the house where the center is located. For the work of the center, experienced and responsible teachers who can work with children are needed (and not all people can do this). The staff of the center should include a director, a psychologist, a teacher of creativity, a speech therapist (you can come), educators. The services of an accountant and a cleaning lady can be outsourced.

What system of taxation to choose for business registration. OKVED code

This activity is not subject to licensing, however, teachers are required to have a document confirming their vocational training(in case of an unscheduled inspection). As an organizational form, it is optimal to register individual entrepreneurship. OKVED code - 85.32 "Providing social services without accommodation." As a taxation system, you can use UTII, or USN, without the use of a cash register.

Financial plan

Let's proceed to the calculation of indicators of economic efficiency of the development center. Fixed monthly expenses:

• Room rental - 30 thousand rubles.
• Wage+ insurance contributions (5 people) - 130 thousand rubles.
• Public utilities- 10 thousand rubles.
• Taxes (UTII) - 10 thousand rubles.
• Consumables (stationery, toys) - 5 thousand rubles.
• Other expenses - 10 thousand rubles.

Total - 195 thousand rubles.

How much can you earn by opening a private developmental children's center

• The cost of an hour of stay (class) is 300 rubles.
• The number of redeemed hours per day - 40
• Revenue per month (22 working days) - 264,000 rubles.
• Income from the sale of toys and educational games - 10,000 rubles.
• Income from holding holidays on weekends - 20,000 rubles.
• The total monthly income is 324,000 rubles.

Net profit: 294,000 - 195,000 \u003d 99,000 rubles. The profitability of the business, according to the business plan, is 33%. The return on initial investment, taking into account the period for business promotion (6-8 months), is 18-20 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The choice of equipment for the children's center

The main criterion that must be followed when choosing furniture and equipment for a children's development center is its compliance sanitary standards. Be sure to check the certificates for all purchased products. The next important points are the specialization of the institution and the age of its visitors. For the comprehensive development of children, you need to purchase:

• furniture;
• educational games;
• Sports Equipment;
• study guides;
• equipment corresponding to the specialization of the children's center.

In addition, to perform administrative functions, organizations accounting and so on. need to buy office equipment, software, stationery and furniture.

Preparation of documents

The organization of the activities of the developing children's center is carried out only if the following papers are available:

• standard business registration documents;
• the Charter of the institution;
• licenses (if educational activities preschool program);
• documents on pedagogical education of the business organizer;
• permits from Rospotrebnadzor and the fire inspectorate (the premises of the center are being checked);
• contracts with service companies (garbage removal, disinfestation, disinfection, etc.).

Also, the employees of the center must have documents confirming that they have the right to work with children.

Registration of a license

If you plan to teach children in a preschool education program, you will need a state license. To obtain it, you must write a corresponding application to the Department of Education of your region, prepare documents (the list will be provided by the department's employees) and pay the state duty.

A well-written business plan is a highly effective marketing tool. Every firm, regardless of size, should have this document. It is necessary to involve highly qualified economists, statisticians and system specialists in the development of a business plan. A small firm can use the services of specialists from consulting companies.

What is the importance of a business plan for a children's development center?

A business plan is a comprehensive measure for the development of an enterprise in the coming years. During the development of details, the entrepreneur has the opportunity to develop an effective market strategy. Detailed analysis and planning - this is where you should start any business. The main objective of the business plan is to give the company's management the opportunity to analyze the item of income and expenses new company and adjust for all possible costs and risks. Only this document will help you put all the information in order.

Large discrepancies are not allowed in the calculations, otherwise there will be no effect from such calculations. Detailed business plan children's entertainment center / developmental center is needed for financial assistance. After analyzing the document, capital owners can appreciate the degree of risk of investing money in a particular enterprise. The information obtained allows the head of the company to show the reliability and solidity of the project.

The document drawn up at the initial stage of work makes it possible to avoid many problems associated with a lack of funding for the prosperity of the enterprise and eliminates the likelihood of a negative balance sheet of the company.

Only with the help of a well-written business plan for a children's center can one control the smooth functioning of the organization. Based on the data obtained, there is a chance to track the dynamics of the enterprise development, to compare the existing results with the planned ones.

The new business plan of the children's development center can be of great importance if it is necessary to carry out measures to "improve" the enterprise. Calculations will help bring the company out of the impasse.

The children's development center is a promising type of business. Very often, young parents blame the lack of good preschool institutions where the child could communicate with peers and at the same time learn something new and interesting.

What is the difference between a child development center and a kindergarten?

In recent years, children's centers and clubs have begun to appear more and more often, which at first glance perform the function of an ordinary kindergarten, but there is a significant difference between them. In the garden, children are taught according to the generally accepted educational program state standard. And development centers work according to increased standards in all areas.

In addition, the center can provide Additional services, namely: lectures for parents, sale of goods for creativity and children's educational toys, organization and holding of holidays for the little ones.

In the kindergarten, the child, as a rule, is the whole day, and in the center you can attend separate classes in the direction that you think is most significant for the development of your baby.

The center of child development must necessarily include the following::

• game complex,
• sports complex,
• art studio,
• puppet show,
• computer class,
• pool.

The main distinguishing feature of the developmental center for children preschool age- responsible approach of educators to their work. In an ordinary garden, workers play the role of an ordinary nurse who just looks after the kids all day. And in the developing center for kids, various interactive games, contests and other activities based on modern methods education.

Many parents are willing to pay a lot of money for a qualitatively new approach to raising their children. Very often, the program of the educational center includes a methodology that provides for the presence of parents in some of the classes. This allows not only children to learn and develop, but also their parents. Each of the applied methodologies has specific goals and objectives determined by professional experts.

In the developing center, an integrated approach is applied to the upbringing of children: physical and psychological development is skillfully combined with cultural, artistic, aesthetic and intellectual development.

Features of child development centers

The main feature of such institutions is not only a comprehensive, as indicated above, but also an individual approach to each child. The duration of each lesson is individual. It varies by age group of children. Typically, classes last from 1 to 2 hours. Children study at game form. At the lessons he draws, sings, plays, paints, learns foreign languages.

Monthly income:

• Developing classes - 35 thousand rubles.
• Organization and holding of various events - 50 thousand rubles.
• Mugs - 40 thousand rubles.
• Classes with specialists - from 50 thousand rubles.
• Total: 175 thousand rubles.

One subscription for 8 visits should cost at least 2,000 rubles. The cost may vary depending on the city where you live, the target audience and ongoing programs. Calculations may be different - it depends on many factors, so profitability and payback periods in all regions will be different.

Summary

The minimum payback period is 2–2.5 years. To some, this may seem like a long time. But, believe me, there is nothing more beautiful than the happy, smiling faces of children. The consciousness that you are involved in the cultural development of the nation is incomparable with anything.

Children's Entertainment Center- this is an opportunity to arrange a bright, unforgettable childhood for children.

Working with young children is not an easy task. But as soon as you see eyes burning with delight and genuine interest in what is happening, you begin to believe that you are on the right track. Believe me, all the worries and worries associated with the opening of the children's center will pay off in full. The main thing is not to turn off the intended path and confidently go towards your goal.

In this material:

A business whose target audience is children is considered one of the most profitable and promising. Parents do not skimp on education and leisure for their kids, if the price bar of services fluctuates in the middle price segment. Today, it is no longer considered something out of the ordinary to teach children in private schools, kindergartens, and sports clubs. This is especially true for preschool education and child development, because municipal institutions are not able to provide full knowledge at the stage of personality development. Planning an organization preschool, an entrepreneur must necessarily need a business plan for a children's center with a detailed list of the main stages. This includes analysis of the service market, including competition, risk assessment, not to mention paperwork, recruitment and financial calculations.

The principle of operation of the children's development center

There are several models of development centers for children:

1. Leisure type - an institution of such a plan works on the principle of circles or sections, for example, drawing, modeling, choreography. Parents bring their children to these centers in more For general development so that the child does not get bored at home. As a rule, kids do not attend municipal kindergartens, but are brought up by their mothers at home. Such a business model does not impose strict requirements on either teachers or the learning process.
2. Educational type - these are children's centers, the purpose of which coincides with municipal institutions, but is realized in a better performance. Due to the fact that the number of children in groups does not exceed 8-10 people, the teacher has the opportunity to work with each child individually, assess his abilities and devote the necessary amount of time.
3. Professional type - institutions focused on in-depth study of the subject in any area. Children's centers of this kind are multidisciplinary, but at the same time they take their classes responsibly. If it's vocals or playing on musical instrument, then a professional musician is engaged with the children. The same thing happens when doing gymnastics or when studying foreign languages. The teacher must have a higher education in this field.

In addition, child development centers are divided by visiting time:

• evening type;
• full day.

The first option provides for a circle-sectional format, when parents bring a child for 1-2 hours in the evening after work or kindergarten.

The second option - children stay for a long time, but not more than 4-5 hours. This period includes 2-3 classes, games and meals. This is convenient when mothers work part-time or they just need to free up a few hours a day to solve personal issues and do household chores.

Reference: most children's centers provide for an integrated principle of work, thereby increasing target audience business.

The difference between a children's center and a kindergarten

The developing center differs from the municipal kindergarten in many ways:

• Form of visit - at the choice of parents (full day or short stay).
• The quality of education - municipal kindergartens do not have in-depth training programs, and development centers use only modern methods, so that the child perceives the material better.
• Employees are teachers higher education, while in ordinary kindergartens more than 60% of teachers have only a secondary pedagogical education.
• Individual approach - due to the small number of kids in groups, the teacher has the opportunity to work with each child for the required amount of time.
• A variety of activities - parents enroll their children in several circles at the same time, choosing the most suitable direction. In municipal kindergartens, all children are engaged in one program.

An equally important difference between a children's center and an ordinary kindergarten is the atmosphere. Small groups of children, new furniture, toys and modern teaching methods have a positive effect on the development of babies.

The relevance of the business idea

According to statistics, the number of private development centers for children in Russia is growing every year. This is due to a number of reasons:

• high birth rate over the past 10–15 years;
• the lack of a budget alternative in the form in which parents would like to see it;
• difficulties with enrolling in municipal kindergartens (queuing and lack of places);
• the desire of parents to give their child all the best.

Based on these and many other reasons, children's centers are very popular, because even simple drawing classes with a child are drastically different if they are carried out by a specialist, and not by a mother. As an alternative budget institutions in Russia, only sports sections are popular, and the number of classical houses of creativity for preschoolers is catastrophically small.

Advantages and disadvantages

Positive aspects of the children's center as a business:

1. Demand for services.
2. Relevance for almost all cities of Russia.
3. Relatively low investment at the start.
4. Possibility of business growth by opening additional branches and expanding the range of services.
5. Fast payback.
6. Working with different segments of the population.

Negative sides:

1. Difficulty in finding qualified personnel.
2. Registration of additional papers and registration of a business as an educational institution.
3. Regular communication with government officials and coordination of training programs.

Reference: subject to all the norms of the current legislation, there will be no problems with registering a business and the municipality.

How to start opening a children's center

The target audience

The target audience of the developing center for children are parents (mainly mothers). They can be divided into 3 main categories of people:

• with high income;
• with an average income;
• with below average income.

The first category does not spare any money for their children, if only he was enrolled in the best development center in the city. If an entrepreneur has enough finances to open a respectable institution for wealthy citizens, then this business model will be the most profitable.

People with average incomes always know what and how much they pay for. This is the most common category, which, on the one hand, spares no expense for the development of children, and on the other hand, requires the business organizer to fulfill his duties and services in full. It should be noted that most developing children's centers are focused specifically on the middle class.

People with incomes below the average are a problematic category, which tries its best to give the child the most necessary things, but even this does not always work out. An entrepreneur may face problems such as arrears in payments, complaints to the Ministry of Education, conflicts and controversial situations for any reason. Opening an economy-class children's center is a bad idea, more like a charity than a profitable project.

Description of services provided

Standard list of children's center services:

1. Developing activities - speech exercises, tasks for logic, attentiveness and memory, development of fine motor skills of fingers.
2. Intellectual studies - learning foreign languages, preparing for school (writing, reading).
3. Sports activities - dancing, gymnastics, martial arts, outdoor games.
4. Classes with specialists - speech therapist, psychologist.
5. Mugs - modeling, drawing, vocals, crafts.

Also, the staff of the center pay attention to the behavior of children, communication with peers, determine the level of development of children for their age.

Competitive advantages of the children's center

An entrepreneur can use the following parameters as competitive advantages:

• professionalism of employees - educators must be with a pedagogical education, which is confirmed by a diploma and advanced training courses;
• a wide range of developing activities and programs;
• convenient location of the children's center - the area of ​​​​the city is not as important as the availability of parking and convenient access;
• availability of promotions, free master classes;
• discounts and bonus programs when paying bills;
• affordable price range.

Market and competition analysis

The field of preschool education is a profitable and promising niche, so an entrepreneur needs to be prepared for competition. But it is worth noting that not every development center is a competitor to another institution. This is explained various areas activities of the organization, difference in price category, remote location and other parameters.

Market analysis begins with the identification of all centers in the city, but only those that work on a similar principle and are located in the area of ​​the proposed business opening are taken into account. The number of potential competitors will immediately be reduced by half or three times.

• scale of activity - the area of ​​​​the premises, the number of employees, groups and children;
• service list;
• price policy;
• demand for services;
• marketing methods.

Having on hand information of at least a general nature, it is possible to determine which of the competitors is more successful than it is justified and what measures should be taken to achieve a similar indicator.

Reference. It is not recommended to repeat the concept competitive organization exactly up to 100%, because in the end it will affect in a negative way. The best option- take into account all the positive and negative sides by organizing own business in the best way.

Possible risks

Like any business, a development center involves some risks at the time of opening and during its further operation:

1. The impossibility of opening an organization - this is determined at the start of paperwork, when controlling organizations refuse to issue required documents for work. Reasons - inconsistency of the premises for children's educational institutions established standards, lack of education among employees, other violations.
2. Lack of demand for services - the reasons are the remoteness of the center from the potential target audience, high prices for services, the minimum list of classes and programs.
3. Changes in legislation - when new laws are adopted, an entrepreneur needs to eliminate inconsistencies and adapt to new business criteria. Often this item provides for additional financial investments that are not freely available, and the result is a freezing of the project for an indefinite time or a change in the type of activity.

organizational plan

Registration of entrepreneurial activity

A children's development center can be opened as a individual entrepreneur, and in the form legal entity. The differences in work are small, but the population has more confidence in LLCs than in “private traders”.

The described business plan is based on an entrepreneur working as a founder of a company with limited liability. This requires:

1. Collecting a package of documents - a passport and TIN of the founder, a decision to establish a company, a charter, information about the authorized capital, paid state duty.
2. Appeal to the Federal Tax Service with a statement.
3. The choice of taxation system (best of all, the simplified tax system or UTII at the discretion of the businessman).
4. Indication of OKVED codes - 85.32; 92.51; 93.05.
5. Obtaining the relevant papers to open a business.

Subsequently, you need to conclude a lease agreement for a room for a children's center, contact the fire inspectorate and Rospotrebnadzor to conduct inspections for the building's compliance with SanPiN standards.

Reference. If you plan to introduce preschool education programs, then you need an appropriate license. To do this, contact the municipal authorities. The center, which operates on the principle of circle and sectional type, does not need additional licensing.

Finding a suitable room

Additional criteria when choosing a room:

• area - 80-120 sq. m, depending on the number of children and the list of services;
• location - a sleeping area, the city center, the presence of other developing and sports facilities nearby;
• the possibility of repair;
• the average price category of rent, which ultimately depends on the area of ​​the city and the subject of the Russian Federation.

The standard room of the children's center includes a reception room, a game room (it is also a class for classes), a toilet with a bath, a bedroom (if a full day service is available), and specialists' offices.

Interior Design

Everything here is at the discretion of the organizer. Given that this is a center for preschool children, the interior should be bright and colorful. It is relevant to use the following images:

• popular cartoon characters;
• nature;
• animals;
• letters/numbers;
• abstraction.

The main thing is that the materials, and especially the paints, are non-toxic and safe for children to be indoors.

Equipment and furniture

To equip the children's center you will need:

• furniture for the reception room, director's office and specialists;
• office equipment (computers, MFPs, projectors and others as needed);
• children's furniture (tables, chairs, beds);
• toys;
• sports equipment, depending on the activities included in the list;
• study guides;
• auxiliary equipment for cleaning the premises;
• additional materials depending on the subject of the institution and the services offered.

Staff

The number of employees:

• receptionist - 1 person;
• specialists (speech therapist, psychologist, music or vocal teacher) - 2-3 people or more, depending on the developed program;
• educators - 4-5 people working in shifts;
• cleaner - 1 person;
• cook and 2 assistants - 3 people;
• medical worker - 1 person.

Advertising campaign

The marketing of a developmental center for children is as follows:

• commercial on TV and radio;
• creating and promoting your own website;
• creating groups in social networks;
• purchase of advertising posts in urban communities;
• outdoor advertising;
• leaflets with a list of services (brochures are distributed along the entrances, offered at the supermarket checkouts and in children's stores);
• advertising in public transport;
• holding promotions and master classes in shopping malls, cinemas, amusement parks.

Financial plan

Investment in the project

Investments at the start (in rubles):

• 30,000 - registration of LLC and paperwork;
• 100,000 - conclusion of a lease agreement (advance payment);
• 150,000 - turnkey renovation of premises;
• 300,000 - purchase of furniture and office equipment;
• 70,000 - advertising campaign;
• 100,000 - reserve fund.

Result: 750,000 rubles.

Expenses

Costs in the first month:

• 100,000 - rent;
• 25,000 - utilities;
• 400,000 - wages;
• 50,000 - purchase of products;
• 35,000 - unforeseen expenses.

Result: 605,000 rubles.

Income

The profitability of the children's center consists of a monthly parental fee. The average check receipt, if the child is enrolled in several classes or attends a full day, is 8-10 thousand rubles.

With the area of ​​the children's center 100 sq. m, the total number of visitors varies within the limit of 80 people (based on 3-4 groups of 10-12 full-time people and other children visiting the center on the basis of individual lessons 1-2 hours 3 times a week).

80 people at 10,000 rubles a month is 800,000 rubles.

Profit calculation

Net profit is calculated on the basis of an elementary rule - mandatory monthly expenses are subtracted from the total income.

800,000-605,000 \u003d 195,000 rubles.

From this amount, taxes must be deducted, depending on the chosen taxation system, which will eventually amount to a net income of about 150,000 rubles.

Profitability of a business project

The profitability of the project is the ratio of net income to dirty, multiplied by 100%.

150 000/800 000*100=19%

The payback of the children's center will be 8-10 months.

When planning the opening of a development center, an entrepreneur must think not only about the potential benefits, but also about the fact that his future activities are related to children. This imposes a great responsibility in terms of business organization and the quality of services provided. The development and strict implementation of a business plan, as well as the observance of moral principles in work without an irrepressible thirst for profit, will lead to the success of the project and the acquisition of necessary knowledge by children.

The question of the complex and harmonious development of preschool children has always worried the minds of attentive parents. As you know, in the initial period of their development, children, like a sponge, absorb everything they see, without filtering the good from the bad. It is at this age that the first stones are laid in the foundation of the future character and the formation of the child's psyche takes place.

Many parents are happy to send their children to nurseries and other specialized institutions. It is a mistake to believe that a kindergarten helps only by taking on the responsibility of caring for a child during the absence of parents.

In fact, a visit to such an institution is the child's first opportunity to "go out into the world." Here he learns to get acquainted with his peers on his own and receives the first lessons of informal communication. If you look at the issue from this side, then the contribution of children's developing institutions to the life of the child and family is invaluable.

Demand for early childhood education is so great that only 60% of children can practically get into such institutions.

And due to the constant increase in the birth rate, this figure will continue to steadily fall. For this reason, many entrepreneurs decide to organize and support children's development centers.

The idea is very promising, but, like any other business, it is subject to strict planning. The business plan should include a description of the future project and financial calculations.

Based on a preliminary analysis of the market in the field of early development, it will be possible to draw a conclusion about the volume of investments, the payback of the project and its profitability.

Business specifics

The peculiarity of the business lies in the ideology with which the entrepreneur will have to start his business. Educational institution is the place social development children, which should become for them the halls of joy and happiness.

About the benefits and features educational process in children's development centers, see the video:

Therefore, when drawing up a business idea, first of all, it is worth focusing on spiritual values, investing your soul, ideas and creative energy. Only then can you take financial side question.

Practice shows that any self-respecting children's center begins its formation with definition of own mission, which determines the vector of its development for the future. She, in turn, is one of the main criteria for attracting customers.

Indeed, when choosing commercial children's centers focused on making a profit, parents always pay attention to the social orientation, ideology and mission of the organization. As a result, it turns out that the more significant and sincere your contribution to the promotion of children's development, the more you will earn.

Thus, the most time-consuming in drawing up a business plan will be creative process.

Market analysis

One of major external factors, in a market economy, which affects the success of your future enterprise, is competition. Unfortunately, many aspiring entrepreneurs often overlook this factor, which is an unacceptable mistake.

As you know, where there is a demand, there is a supply - you are not a pioneer in the field of children's clubs, and many have tried to do this business before you. There are those who have been successfully operating in this area for a long time. In any case, you have a lot to learn from your competitors.

Even at the planning stage, you should complex analysis best institutions in the city, not limited to nearby opponents. After all, the purpose of this analysis is not only to learn about the advantages of your "opponents" - first of all, this is necessary so that you get to know the business and how everything works.

At this stage, you should decide how your children's developing center will look like in the end:

• Collect complete information about children's centers in the city - it can be obtained via the Internet, in directories and through acquaintances.
• Before visiting, make a list of questions to assess competitors.
• Evaluate the premises, advertising, service, social innovations and other important factors.

Such analysis will give you the benefits and when opening the center, you will be able to discard all the disadvantages of competitors, and borrow the positive practices worked out over the years.

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How to write a business plan for a children's development center

At the preparatory stage, a lot of informative and creative work. It's time to put it all together and move on.

When setting up your business, there are a number of important factors to consider:

• Before starting the activity, it is worth going through the full registration procedure.
  Obtain the necessary licenses and permits.

If the word “educational / training” appears in the name of your center, then you must receive special license from the Ministry of Education.

Obtaining such a license for the "children's development center" is not required.

• By choosing a simplified taxation system, you will save on bookkeeping.

• Take care of the high professional level of teachers who will work with children.
  The success of your learning center will depend on the educators who must find their way to the heart of the child.

• When hiring staff, be sure use the services of psychologists.
  During the interview, they will be able to psychological picture each candidate and help to choose the best one.

• When renting a room, it is worth concluding a long-term contract and making sure that all fire safety measures are observed in the rented building.
  The room must comply with all sanitary standards, be well ventilated and heated.

Selection and equipment of the premises

Fire safety requirements dictate the need for the owners of children's centers to place the premises in a separate compartment and have at least 2 exits. Be sure to keep your fire alarms in good working order.

When choosing a room, you should also focus on its size and cost. The children's center must be present:

• Administrative premises:
• reception room;
• Office for finding staff (teacher's room);
• Warehouse space;
• Bathroom and toilet.
• Premises for classes:
• Game room for physical education;
• study rooms;
• Bedroom.

Be sure to make repairs using light colors and design for children's themes.

During the renovation check the correctness wiring and fire alarms.

Install external and internal video surveillance - the greater the level of security, the greater the trust on the part of parents.

Purchasing the necessary furniture will also take time. Perhaps it would be better to consider ordering individual furniture for the style of the future center - this will give your room originality.

For full functioning, the center will need:

• Office equipment (laptop, color printer, copier, TV, DVD player);
• Educational toys;
• Consumables for lessons (paints, glue, paper, plasticine, pencils);
• Textbooks and handouts.

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Recruitment

To get started, you need to hire the following staff:

• Administrator - 1 person with a salary of 15,000 rubles, who will be responsible for the work of the office.
• Cleaning lady - 1 person with a salary of 6,000 rubles.
• Teachers - 4 teachers of different professions with a salary of 15,000 rubles. .
  At least a teacher is required in English, art historian, psychologist, teacher of Russian language and literature. The teaching staff needs to be expanded as the flow of children increases.
• Accountant - 1 person with a salary of 12,000 rubles. whose responsibilities will include financial activities and calculations of taxes and fees.

Total wage fund will amount to 93,000 rubles.

Marketing, seasonality, payback

The main clients at the beginning of the center's activities will be neighbors with their children - this will be the first stage in the formation of a market for your services. In order to attract them to the children's center, you will need to use all known methods of promoting products to the market:

• Distribute flyers;
• Put up ads at the entrances;
• Talk to parents;
• Arrange various events, inviting parents and children to them;
• Organize holidays, concerts and competitions for residents of the microdistrict;

The hardest part is not attracting customers, but maintaining their interest.

To do this, you need to constantly stay "on the ear" - arrange various promotions, place ads in the newspaper and on television.

Usually the season of demand for children's development centers lasts for 9 months. This is due to the fact that in the summer, parents rarely take their children to classes.

With this specific return on investment is achieved within 3-5 years.

Financial calculations for opening a children's developing center

Opening costs - 595,000 rubles.

• Registration costs - 15,000 rubles.
• Arrangement of the premises - 250,000 rubles.
• Toys, materials, office equipment and equipment - 200,000 rubles.
• Furniture - 100,000 rubles.
• Advertising sign - 30,000 rubles.

Current expenses - 213,000 rubles. per month.

• Room rental - 100,000 rubles.
• Zar. fee - 93,000 rubles.
• Utility expenses - 10,000 rubles.
• Other expenses - 10,000 rubles.

Indicative data show indicators minimum income at the level of 312,000 rubles.

Such income can be obtained by organizing the flow of clients into 3 groups of 5 children, who will go to the center every day. According to the same data, the income of the center from 1 child, depending on the frequency and duration of visits to the center, ranges from 7,000 to 10,000 rubles. per month.

A novice businessman should build his future marketing and income policy based on these indicators.