How to make money on custom auto parts. How to open an auto parts store: business plan and recommendations. Which taxation system to choose for an auto parts store?

Today, almost every family has its own car or motorcycle, so it makes sense to think about opening a desk for ordering auto parts. To do this you will need to create detailed business plan, which will contain all the calculations and discuss in detail each of the points necessary to complete.

This business plan, which will be needed in order to open a table for ordering auto parts, is designed for the maximum number of models of spare parts provided, without specialization by type or specific brands.

First of all, it is worth understanding that in order to open a store selling auto parts, you will need approximately $69,000.

The invested funds can be returned to the entrepreneur in approximately 1-1.5 years.

In this case, the net profit can be from 5,000 to 8,000 dollars monthly.

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How to implement a plan to open a business in auto parts?

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Finding a suitable room to open an auto parts ordering desk

This business plan is intended for creating your own auto parts store. At the same time, buyers may be people who prefer to repair their own car themselves, without contacting the station Maintenance. In addition, in the future it will be possible to try to conclude an agreement with service stations for the supply of automobile spare parts to them.

In order to open such a retail outlet, you will need a premises of at least 50 square meters. m.

The premises can be either purchased or rented. The choice must be made based on quantity Money that the entrepreneur has. It should be understood that the location of the building for the store plays an important role. It is recommended, if possible, to choose a location close to garage cooperatives, TSOs or car washes. It is important to remember that the premises must be located in a place with parking and good transport links.

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Registration of an enterprise and choice of legal form

The simplest organizational and legal form for opening an automobile parts store may be an individual entrepreneur (individual entrepreneur).

The registration process will take place at the tax office. It is worth knowing that it is quite simple and, most likely, will not cause any difficulties for the entrepreneur. You will need to collect a minimum package of documents, so this process will not take much time.

In addition, it is important to note that the activities of the store being opened may exist under a preferential tax regime. In this case we mean single tax on income for certain types of activities (in this case, the main physical indicator will be area).

Registration in the form individual entrepreneur has some advantage. Maintaining tax and accounting running an auto parts store is a fairly simple task, therefore, it is not at all necessary to hire an accountant to do this work. This process would be best outsourced.

To open own store sales of automobile spare parts, the entrepreneur will need to purchase a full set of appropriate equipment. In this case you will need to buy:

racks;
cash register with subsequent registration with the tax office;
computer with installed software and constant access to the Internet (this will make it easier for interested customers to find the necessary spare parts).

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Selecting suitable employees to open an auto parts ordering desk

At first, an entrepreneur must be prepared to act as a salesperson and purchasing manager. This is due to the fact that training new staff with the standards of the business being opened may take some time.

Quite common are cases when a client may come with a piece of iron in his hand, not knowing its purpose or even its name. In this case, the seller will need to quickly navigate and find exactly the same one or select an analogue. Consequently, you will need to hire only experienced employees who have a great desire to work.

However, it is important to take into account the fact that along with trading experience, staff can learn various tricks, for example, making a sale bypassing the cash register, while placing third-party goods. The entrepreneur's task will be to prevent even the thought of the possibility of such tricks from the very beginning.

In this case, installing security cameras can help. In addition, it will be necessary to reward employees with good pay for the work performed. The entrepreneur will need to create comfortable working conditions for the staff.

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Calculating the costs of opening a store selling auto parts

Registration and receipt of all permitting documents- from 4,000 to 10,000 rubles.
Purchase commercial equipment- about 50,000 rubles.
Carrying out repair work on the premises - another 50,000 rubles.
The initial purchase of goods is at least 2,000,000 rubles.
Creation and design of a sign costs about another 50,000 rubles.
The required advertising upon opening is approximately 50,000 rubles.

Total: total costs can amount to 210,000 rubles.

Monthly expenses:

Payment for work performed by staff (4 employees) - 80,000 rubles.
Rent of premises - at least 50,000 rubles.
Utility costs - approximately 20,000 rubles.
Taxes are about 10,000 rubles.

In total, about 160,000 rubles will be spent per month.

The idea of opening a car spare parts store probably occurred to every entrepreneur who encountered car repairs and saw the queues. This profitable business. However, there are nuances in choosing a specialization, accounting for goods and recruiting personnel.

Auto parts store: how much does it cost to open

It is difficult to classify an auto parts store as a business with minimal investment. However, anyone can open a spare parts store for foreign cars. Where to start a business? From determining the format and cost structure.

The costs of opening an auto parts store are the sum of:

the cost of renting a store (minimum 30 square meters with a warehouse of 10 square meters) and utilities;
repair costs;
expenses for retail equipment and programs for working with suppliers and catalogs;
cost of purchasing goods;
staff salary costs;
marketing costs.

Entrepreneurs who share business successes talk about a successful launch with 600-700 thousand rubles. However, if the city already has operating stores with a similar assortment, then it is necessary to invest about 1.5 million rubles in the opening in order to immediately start working with a wide assortment and invest in marketing and repairs.

Professional automation of goods accounting in retail. Organize your store

Take control of sales and track indicators for cashiers, points and organizations in real time from any convenient place where there is an Internet connection. Formulate the needs of outlets and purchase goods in 3 clicks, print labels and price tags with barcodes, making life easier for yourself and your employees. Build a customer base using a ready-made loyalty system, use a flexible system of discounts to attract customers during off-peak hours. Operate like a big store, but without the expense of specialists and server equipment today, and start earning more tomorrow.

Table - How much does it cost to open a spare parts store (calculation based on the minimum and average)

Type of expenses	Minimum expenses, rub	Average expenses, rub
Shop rental

Trade equipment + cash register
Purchase of goods
Staff salaries

Other expenses (for paperwork, transportation)

You can spend more on purchasing goods, but experienced entrepreneurs do not recommend investing large amounts of money in a product before opening without studying the demand. It is better to replenish the warehouse according to consumer requests.

The inventory accounting program Business.Ru will help automate the work of an auto parts store. Analyze the profitability of products, manage purchases based on sales dynamics, maintain full inventory records and remotely monitor the operation of a retail outlet in real time.

The tables above show only a rough estimate of the costs to open a parts store. Three businessmen suggested what to pay attention to when launching. Two of them had worked in the parts industry in the past. One is related to this business in the present.

Mikhail Pokhilko, former co-owner of an auto oil and spare parts store.
“The business is very competitive, but also profitable. The crisis is both a plus and a minus for the industry. In Russia, during the crisis, people are purchasing new cars less and less, preferring to repair old ones.
It is relatively easy to join the industry as suppliers are willing to work with newcomers. However, an in-depth knowledge of automotive parts is required.
I advise you to work with brands where there is no fierce competition in your city. Or look towards commercial vehicles. The specificity of sales for them is a large warehouse. They will buy spare parts from you at any price, as long as they are in stock, since it is important for the company that the machine works and does not stand idle. And commercial vehicles have a lot of wear and tear.”

Comprehensive trade automation at minimum costs

We take a regular computer, connect any fiscal registrar and install the Business Ru Kassa application. As a result, we get an economical analogue of a POS terminal like in a large store with all its functions. We enter goods with prices into the cloud service Business.Ru and start working. For everything about everything - maximum 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Alexander Raznikov, former manager at big store auto parts.
“A shop selling auto parts should only be opened if there are connections with suppliers. Competition in the industry is fierce. I advise:
narrow the offer to two or three brands in order to work constantly with the same suppliers, with a specific audience, and car clubs in the city;
know your assortment thoroughly;
try not to take out large loans (our store did not survive the crisis of 2014-2015 because of this);
compete with other auto stores on prices for popular consumables.
Only then can you expand, but carefully, with small loans. Location, parking availability, and work hours convenient for clients also play an important role.”

Alexander (we don’t give his last name at his request) is a co-owner of a spare parts store for VAZ cars in one of the cities in southern Russia.
“Are you asking where to start a business selling auto parts? From an analysis of suppliers' price lists, of course. Estimate how much the wholesaler offers, then compare with retail prices and then calculate the markup in your city. Accessories can be sold with a 100% markup, but some types of running parts can only be sold with a 10% markup. For oils there is a 25% markup. Therefore, the final increase is 30-40%. Based on this, you can make calculations and write a business plan. It takes into account all financial and organizational costs.
Do not forget that you will definitely make a mistake, and a fifth of the goods purchased at the warehouse will gather dust for years. Add 30% to the total amount for unforeseen circumstances and for purchasing goods on order in the first month. If the calculations look optimistic, if a city with a population of more than 100 thousand inhabitants, and within a radius of 100 km there are no serious competitors in this profile, you can launch. If you don’t even want to write a business plan, but want to immediately run to open a spare parts store, then the idea must be nipped in the bud. With this approach, you’ll get into trouble, but you won’t make any profit.”

So, let's summarize. Before starting a business you must:

Weigh all the pros and cons, write a business plan. At the same time, competitors and price lists of suppliers are analyzed: is there market saturation, what is the markup.

Choose the concept of work, the direction of the store (domestic cars, foreign cars, commercial vehicles).
If your locality already has a similar auto shop, the easiest way is to compete on price. To do this, a novice entrepreneur is advised to monitor a competitor’s prices and offer them several tens of rubles cheaper. This is enough to earn a reputation as an inexpensive car store.
If you can’t compete on price, you can sell spare parts for commercial cars and trucks. For their owners, it is important that the part is available “here and now”.
It is better to start a business if the entrepreneur is familiar with spare parts suppliers and knows the product. You need to understand what you are selling. Have experience in trading similar products, or years of work at a service station.

Then you can take further steps: choose a location, premises, suppliers, equipment, etc.

Work concept and specialization

According to statistics, in Russia there are 285 cars per thousand inhabitants. And this figure continues to grow.

An auto parts store is important for owners of any vehicle, since as the mileage increases, consumables wear out. They need to be changed, and it doesn’t matter what kind of cars they are - foreign cars or domestic cars.

Auto parts are required to restore cars after an accident and for updating and tuning. Each vehicle, regardless of its manufacturer, someday needs spare parts.

There are specifics to the work of a business that deals with various areas: domestic, foreign cars, trucks and commercial vehicles.

Increase store efficiency in 1 month

The service will improve the efficiency of the store by reducing the loss of inventory, significantly speed up the process of revaluations, printing price tags/labels, strictly discipline the cashier’s work and limit his capabilities when working with discounts/sales at a free price.

Store with spare parts for domestic cars

A profitable business option is to open a store with spare parts for Lada. These are the most popular brands in Russia. For example, according to statistics, in 2017, 93 thousand Lada Granta, 77 thousand Lada Vesta, 33 thousand Lada Largus, 33 thousand Lada X-Ray cars were sold.

Those models that are in the top ten according to active sales. Another 20 million domestic cars were already driving on the streets of Russia.

A survey by the Yuri Levada analytical center confirmed the rumor that domestic cars break down more often than foreign cars. In particular, the reliability of Lada Kalina, Lada Priora and Renault Logan, Daewoo Nexia was compared.

So, the dealerships said that only during the warranty period (!):

every 10th Lada has problems with the suspension;
Every 20th domestic car has problems with the gearbox.

What can we say about cars that already have 50-100 thousand kilometers! In general, the demand for spare parts for domestic cars is wide, and there is room to grow.

Having tried yourself in the trade of parts for AVTOVAZ cars, you can begin to expand towards the trade of spare parts for:

“Muscovites”, etc.

The peculiarities of such a store may become disadvantages for some entrepreneurs.

Low cost of the spare parts themselves, compared to parts for foreign cars. A problem in pricing cannot be ruled out. For example, due to high competition, competing retail outlets will dump, setting a markup of 7-10%. Under such conditions, covering rental costs and paying decent wages to sellers is problematic. We need a million-dollar turnover.
A large number of fakes, especially among non-original parts. It is necessary to carefully select a supplier and carefully cooperate with new ones so as not to spoil the store’s reputation.
High competition. Even in a city of 50 thousand, the only auto store will specialize in spare parts for AVTOVAZ.

How to open an auto parts store for foreign cars

The low quality of parts for domestic cars may prompt the desire to open an auto parts store for foreign cars. Where to start selecting assortments and brands will tell you:

Assess supply and demand in your city. For example, if Renault Logan is popular in the region, but there are no specialized car stores for Renault in the city, then it is worth keeping in mind a brand for specialization - a good option.
Wholesaler analysis. How far will you have to travel to get goods to fill the warehouse? What conditions are offered?

Let's list the most popular in Russia foreign brands auto:

Hyundai;
Toyota;
Ford;
Renault;
Chevrolet (at the expense of Niva);
Kia (Rio);
Opel

How to open a store with spare parts for commercial vehicles

The advantage of a business specializing in commercial vehicles is this: the buyer will bring money to the store that has the required part in stock. The owner of a truck or bus is interested in ensuring that the working vehicle generates revenue, is used, and does not stand idle. Considering that spare parts for heavy trucks are large, for such point of sale it is necessary to provide a large warehouse.

It is advisable to open a store with spare parts for trucks and buses near a busy highway or next to a service station for such vehicles.

How to squeeze maximum sales out of your store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to come back again, as well as attraction tools in the form of creating sales or promotions on certain groups goods, analytics that will allow you to see profit, profitability, revenue and other indicators with the help of which the picture of current sales will be visible and will allow you to influence the growth of these indicators.

Business selling used spare parts

A novice entrepreneur is unlikely to think about this type of business. But it is suitable for a person with experience working in a car repair shop. Opening a business selling used car parts is different from a traditional store.

Suppliers of cars for dismantling are car owners themselves, car auctions, impound lots, etc.;
The store premises must have space for dismantling the car;
Business requires extensive experience in a car repair shop and, preferably, special education;
There are risks - a car sold for parts may be stolen, so you will have to work closely with law enforcement agencies;
For customers, turning to such a service for auto parts is a risk. It will take several years to build a positive reputation before information spreads by word of mouth.

How to open an online auto parts store

Selling car parts may not involve a large traditional store with a warehouse. The development of the Internet and work with online catalogs gave impetus to the development of online auto parts stores.

Despite the fact that large online stores with similar products are already online, an entrepreneur can have time to open a business in his region, occupying a regional niche. After all, customers are looking for car parts in online stores in their area, because they want to receive them the next day, or at most every other day.

The main requirement for an online spare parts store is a good website engine with a high-quality catalog and “smart” search. It must cope with thousands of incorrect formulations of users (not everyone knows how to spell this or that detail correctly), offering possible options.

It is also necessary that the sites have:

price lists have been uploaded;
related products were offered;
a system of discounts was formed for regular customers.

If an entrepreneur has a “pumped up” account on an auto forum, he communicates with motorists, he should tell them about the idea of launching an online auto parts store. It’s easier to open a business from scratch when you have your first clients. They will test the site and point out any shortcomings that need to be corrected.

How to register an auto parts store

Usually, the individual entrepreneur form is chosen for these purposes in order to save on taxes. After all, an individual entrepreneur selling auto parts in a small store can not only apply the simplified tax system and UTII, but also consider the option of purchasing a patent.

Let us remind you that a patent can be purchased for trade through a stationary retail chain, where the floor area is no more than 50 square meters. meters (Article 346.43 of the Tax Code of the Russian Federation).

Important! If you are going to sell motor oils, then the business is not subject to UTII and patent, because engine oil- excise goods.

The disadvantages of working through an individual entrepreneur are that the entrepreneur bears personal administrative and criminal liability for violations detected at the outlet.

Registration of individual entrepreneurs and LLCs is available on the Federal Tax Service website. However, it is not prohibited to visit the Federal Tax Service office in person.

You do not need to obtain special licenses to trade auto parts. However, the store must obtain permission from the fire department.

How and where to choose premises for an auto parts store

An analysis of the situation with competitors in a particular area will help you choose the best place for your business. We recommend following one of two strategies:

Open a spare parts store where there are no competitors. Before this, it is advisable to conduct a survey of the population, garage owners in a residential area, to find out whether they will be clients of this store if it opens nearby.
Location close to client base with several competitors. A winning option is to launch a retail outlet near a car market, dealership center, or service station. Surely there will already be a store selling similar products there. However, a well-known purchasing location will create a flow of potential customers who will definitely look into the newly opened store and compare prices and product availability.

How can a small store compete with a supermarket?

The Business.Ru service will help with this, which will allow you to form a customer base through a loyalty system, which in turn will attract them to purchases again and again in pursuit of bonuses and special discounts for cardholders. Create happy hours to boost sales during non-peak times. Work with remaining goods correctly, the system itself will show you what minimum you need to order and create an order for the supplier in 3 clicks. Small stores can compete with chains, this has been proven by clients of the inventory service Business.Ru

Trade equipment for an auto parts store

An auto parts store involves trading through display windows and stands of a special configuration:

structures in the form of a ladder made of pipes with a diameter of 25 mm - to display bridges and suspensions;
ladder structures with stops for installing glass on cars;
racks with mesh where driveshafts and exhaust systems are secured;
racks with stops on which springs and bumpers are attached;
showcases with closed glass and a perforated back wall (small parts are attached to it, the glass protects against theft).

Online cash register and program for an auto parts store

In addition to commercial equipment, before opening an auto parts store, you must purchase an online cash register. Their installation in trade is mandatory, regardless of the form of taxation.

If an entrepreneur wants to save money and purchase a cheap cash register, we recommend choosing fiscal registrars rather than stand-alone online cash registers. This is the kind cash register equipment, which connects to a computer with a commodity accounting program.

Special software will be needed for an auto parts store, as it allows you to determine the most hot goods, plan purchases and work with the buyer “to order”.

you can organize accounting in several warehouses: inside the store itself and in a remote warehouse (for example, if the entrepreneur uses a garage or hangar to store large parts);
create product kits for repairing certain components (this will make it easier for sellers to find);
receive the goods indicating all important information (time, date, etc.);
generate reports and forecast demand for certain parts;
analyze statistics on returns;
track payments in cash and by bank transfer, i.e. movement of funds.

Suitable for an auto parts store.

Its advantages:

Quick creation of a catalog of auto parts either based on a ready-made catalog of auto parts or from price lists of suppliers. In this catalog there are no restrictions on the number of positions and a convenient search by characteristics is configured. There is a field for recording analogues to quickly tell the client whether there are similar parts from another manufacturer.
Own program for online cash register, which exchanges data with accounting software. She spends everything cash transactions and is responsible for generating checks in accordance with 54-FZ.
Ability to place orders with suppliers email directly from the accounting system. Smart software calculates how many car parts were sold during the period and forecasts demand.
Working with clients and their requests. The software allows you to set up a notification to customers about the status of the order (for example, that the product has arrived at the warehouse and you can come pick it up).
Setting up a discount system and bonuses for repeat purchases, as well as the ability to send information about promotions to the customer base.

Suppliers for auto parts store

Experienced entrepreneurs advise starting to open an auto parts store by searching for suppliers to order parts. There are several types of wholesalers:

Distributors of all types of auto parts with a large network. Suppliers bring all types of machine parts, including aftermarket parts, and have many parts in stock. This official representatives famous auto brands Bosch, TRW, ATE, Filtron, Osram, Knecht, etc. There are no more than a hundred such suppliers in our country.
Wholesalers of original spare parts (OEM) only. Companies do not have a large number of parts in warehouses; they work mainly with official dealers.
Medium-sized wholesalers with a large number of auto parts in warehouses, but represented in only one or two regions. They also work with small wholesale and to order.

A list of auto parts suppliers is found through your own connections or on the Internet. In particular, there are independent sites where suppliers are assessed by rating (note that this may be inflated). After this you need to evaluate:

reputation and adequacy of managers;
price level;
delivery time: are goods with stable demand always available, which will have to be ordered frequently;
whether there is a free shipping to the store;
how the supplier handles returns;
Does the wholesaler provide deferred payment?

Recruitment for an auto parts store

Recruiting staff for such a store can be a challenge. It is important that sellers have the following skills:

minimal knowledge of machine design;
ability to communicate with both suppliers and clients;
average knowledge of English;
an idea of how to work with directories.

You can find staff through advertisements and through friends and recommendations. The problem is that not all good salespeople understand auto parts and understand the principle of working with catalogs.

Control your store's operations using a mobile application and online service

Track revenue online, opening/closing of stores and shifts, as well as the dynamics of receipts mobile application. Set up cashier rights, set the sales ban to negative and generate online sales reports. Try the service and online cash register Business.Ru with free technical support.

Marketing and advertising of an auto parts store

Given the serious competition in the industry, marketing needs to be given Special attention. It is useful, before opening your own small spare parts store, to think about:

offline advertising (signboard, pillar, leaflets under a car windshield wiper, banners or billboard);
online advertising (information about the store on a motorists forum, a group on social networks, website landing pages created for the request “buy auto parts” in a specific city).

To increase customer loyalty and encourage them to make purchases, you should carry out marketing promotions. According to reviews, it’s excellent, the promotion “When you buy oil, a filter as a gift” works. Get ideas for other promotions from this article >>>

Use marketing tools to run sales and set up automatic scheduled discounts by connecting.

What is the best name for an auto parts store?

The name for an auto parts store must be chosen so that the outlet is not confused with its competitors. Nothing else matters. The car parts business is not a beauty salon. The main buyers - men - will only remember a laconic, clearly readable sign. They don’t care where they will be serviced: in the store “Rulevoy”, “Cabriolet” or “Auto parts on the street.” Lenin."

In practice, there are such options for constructing a name:

Take a popular word and add “Auto”, “Car” or “Spare Parts” to it. For example, “AvtoHit”, “AvtoSvet”, “LuxAuto”, “MegaZapchasti”, etc.
A word is formed that is derived from the car brand of specialization. For example, “Our Skoda”, “Fordych”, “Zhigulka”.
Words from the world of cars. For example, “Foreign car”, “Traffic light”, “Gadget”, Engine”.

It is important that the name is not similar to an already registered trademark. You can check this through search sites in the Rospatent database.

Auto parts are one of the top topics that interest entrepreneurs. Why are they so popular? The thing is that these are components that constantly fail and due to this there is a huge demand for this product. The second point is the diversity of trading formats and the fairly large breadth of the niche. Even if there is competition, you can carry spare parts that are not available in the nearest similar stores.

In this article we will talk about how to open a business selling auto parts and in what format to develop it, and also identify the main pitfalls that can await you.

Business format and features

What do you mean by the vastness of this niche? This is availability huge amount various brands and models of cars. There is also an increased demand for used parts and other factors. We have identified several main formats for operating a business in the auto parts trade.

Trading in the automobile market. This is a business with minimal investment, both in terms of rent and advertising costs to attract customers. Great option to start. In fact, if you manage to rent a sales tent or kiosk at the car market, which is actually difficult, then you will be guaranteed a flow of target customers with a competent pricing policy.
Resale of auto parts. Various disassemblies work successfully in many cities. The cost of such parts is significantly lower, which contributes to the growth of trade in used auto parts. Separate dismantling shops mainly specialize in specific brands of cars, for example, only Renault or Volkswagen. With proper advertising on auto forums, they raise large sums from their business.
Organize this type of business as a franchise. Here are just a few options. For Ukraine: Novaton, Admiral-S. For Russia: Auto-Moe, Gearex and others. You receive a ready-made solution, implement it in practice and the result is profit. But there are some points that stop it, since no one wants to overpay. But it’s much easier to start in this format.
Open a small store selling auto parts in rented premises. This is the most popular format for launching this business. Usually found small room somewhere in the passage places a retail outlet opens. The main thing is to correctly assess the competition and find a good place to conduct entrepreneurial activity.
Online store. In the century modern technologies An online store can become not only an additional source of customers, but also successfully operate as the main business selling auto parts.

for foreign cars
for domestic cars
for trucks

The choice of format depends only on your preferences. You can navigate by the popularity of the car brand in your city, especially if it is a small city, so that in the end there is constant demand.

Selection of premises and equipment

Now let's discuss a few points regarding where to open an auto parts store and the nuances of selecting premises. If this is a full-fledged store, then there must be 2 conditions:

convenient access with parking;
high foot traffic or a busy city road with a lot of car traffic.

If this is the resale of used spare parts and components, then you can work directly from the garage. Customers, if necessary, will find you if you have the parts they need, and at a good price.

The size of a room for a small store can be about 10 – 20 sq.m. It would be great if there was a pantry or mini warehouse for storing goods.

The next point is what you need to get started, and here it is important to include the equipment. And you need to buy the following:

racks with shelves;
hanging showcases;
counter;
furniture for the seller’s workplace;
computer equipment, internet and printer. To select auto parts, especially if you will transport them to order;
cash machine;
mobile communications for receiving and processing orders;
packaging products.

Rules for trading auto parts

As with any type of business, you will need to get everything Required documents and permissions.

Here's the main list:

you must be registered as an individual entrepreneur;
OKVED is indicated. For Russia this is - 50.30.2. Retail trade in automotive parts, components and accessories. In Ukraine it is - 45.32 .
trade permits must be obtained from the SES and fire service.
availability of certificates for the goods.
decorated buyer's corner.

It is better to check all the details of taxation of this business with lawyers, especially if you are a beginner entrepreneur.

Range

If you are wondering where to start selecting an assortment, you can go through the main positions of product suppliers and decide what you will purchase and what you will bring to order.

Here are the main product categories in this business:

engine;
suspension;
transmission;
brakes;
electrician;
cooling system;
exhaust system;
filters;
body and optics;
oils and auto chemicals.

Within each category there are a number of subcategories. Plus, all these are different parts for different makes and models of cars. That is why large suppliers have special catalog programs in which you can find a part code and, using this code, make a specific order for the product the client needs. It is precisely this scheme that small auto parts stores operate in, for example, when they open in a provincial town. Delivery is carried out using courier services, or the order is directly transmitted through bus services.

Advertising

In addition to standard advertising solutions in the form of distributing leaflets or banners with promotions and bright signs, you can try to attract clients via the Internet, especially if you work in big city. There are three directions here:

an online store with search engine optimization and customized contextual advertising;
social networks with specialized groups;
car forums.

How much money do you need to start?

To open an auto parts store, you need to have a certain start-up capital, which at the initial stage will mainly be used to purchase the initial assortment, rent and promote the store. Below we have provided calculations for small store and indicated how much it costs to start in this direction.

Room rental – $200 – $250
Taxes - $150
Salesperson salary - $200
Initial purchase of goods – $10,000 – $15,000
Purchase of equipment – $1500 – $2000
Advertising - $250 (+ advertising on the Internet).
Delivery service costs - $50
Mobile communications and Internet – $10

How much can you earn?

It's difficult to estimate how much your store will bring in without knowing the whole situation. So, for example, you need to clearly know which spare parts will be purchased domestic or for foreign cars, what price segment, how much the rent for the premises will cost and much more.

The average markup on auto parts is on average about 30 - 40%.

For accessories and consumables it reaches 100%.

We indicate only these numbers in our business ideas; they allow us to estimate the required sales volume to cover expenses and gain profit.

Conclusions. The business of selling auto parts is a rather complex and competitive environment in which money is made due to the constant demand for goods. Whether this business is worth starting or not is up to you. We tried to describe as much as possible all the nuances of this business, but the decision is up to you.

What can you say about this line of activity? Is it profitable or not?

Analyzing modern market sales and thinking about where to invest money, you can turn your attention to the auto parts business. This project can become successful and bring good profit, if you correctly draw up marketing and financial plan. In this article we will provide a detailed business plan for auto parts that will show the level of costs for opening, calculation of profitability and payback period.

The relevance of the idea is determined by the economic crisis, which forced many Russian citizens to repair and repair cars, instead of buying new vehicles.

Relevance of the business idea

The unstable economic situation not only did not affect this type of business, but also greatly contributed to its development. Due to the sharply increased exchange rate, many Russians were forced to postpone the decision to purchase a new car. Instead, people began to order auto parts more often to repair their cars.

This example of a business plan will help you correctly calculate costs at the project launch stage, create a product range, choose the appropriate taxation system and select personnel.

Using this plan as a basis, you can easily implement your own business and open an auto parts store for domestic and foreign cars. To implement the idea, a small room of 40-50 square meters will be enough. It is advisable to locate the store next to a large auto repair shop, service station, car wash, etc. This will ensure a flow of clients

Having decided to open an auto parts store, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

High demand. Today, many citizens prefer car repairs, and accordingly, the demand for parts for domestic or foreign cars is growing.
Regular customers. Despite high competition, prompt order fulfillment and quality will help create a base of regular customers.
High profitability. With a well-integrated marketing strategy and professional staff, you can quickly achieve payback and good profitability.

Flaws:

high competition;
investments in goods;
financial risks.

Market analysis

This type of business has its own specifics. The project is influenced by many internal and external factors.

Therefore for successful implementation project, it is important to constantly monitor changes in the market, monitor the variety of assortments, and monitor prices and the range of services of competitors.

It is imperative to take into account not only the assortment, but also the quality of the goods and the efficiency of production.

To maintain a competitive position, it is necessary to develop a permanent customer base. Various will help with this partnership programs, cooperation with workshops, service stations, car washes, etc.

The target audience of this business is ordinary car enthusiasts, so it will be important to focus on price and range of services.

Given the fairly severe competition in this business, it is necessary to carefully consider marketing strategy project, sales channels and customer search.

We must not forget not only about the range of products, but also the quality of service. Sellers must have a good understanding of the specifics of the product, be communicative and polite.

Developing a list competitive advantages, pay attention to the store's opening hours. It is advisable to do it before 21-22 hours. For many car enthusiasts, especially in big cities, this time is the only opportunity after work to start looking for parts for the car.

To expand sales channels, you need to pay great attention to advertising. Don't rely on word of mouth. This effect, at best, will work only 1-2 years after opening.

Participate in events as sponsors, attend car shows, develop a loyalty program and an affiliate program.

Business plan: step-by-step guide

To open a business from scratch, you must immediately decide on the format and direction. What will the store's activities be specialized in: selling spare parts for domestic or foreign cars.

In order to make a decision, it is necessary to perform a thorough analysis of the competitive environment, analyze the city market and determine which cars are more numerous.

It is advisable to create a general store, but purchasing equipment will require considerable investment.

Having chosen the direction of sales to domestic cars, it is important to conclude contracts for direct deliveries from the manufacturer.

Having chosen foreign cars as the basis for sales, make a rating of the most popular cars in your region:

Mitsubishi;
Chevrolet;
Audi;
Toyota;
Suzuki.

To get off to a good start, make a list and create a table that will allow you to analyze and identify risks, weak spots and project opportunities.

Study competitiveness factors using the following criteria:

individual approach to clients;
range of services;
price policy;
reputation;
store location;
professionalism of the team;
range.

When analyzing financial risks, it is advisable to include in the calculation scheme data on loan repayment and attracted investor funds, if the company was not opened at the expense of its own initial capital.

Organizational plan

A well-drafted business plan is the key to successful project implementation. The document will become a daily guide and will help at all stages to properly organize efforts aimed at achieving success.

A store business plan will help answer the following questions:

analysis and market capacity;
composition of main competitors;
approval of the range of services;
planned number of clients;
timing of achieving profitability;
calculations for labor resources.

Business registration

To open a store selling auto parts, it will be enough to register an individual entrepreneur. Registration of an LLC and other forms of legal ownership may be required by a business related to the sale of spare parts for car depots or large freight transport companies. For large batches wholesale sales, there is a need to open a closed joint stock company or LLC.

To open a store, you will need to collect the following package of documents:

passport of a citizen of the Russian Federation;
individual entrepreneur registration certificate;
a document confirming tax registration;
premises rental agreement;
employee medical records;
permission from the fire service and sanitary and epidemiological station.

Opening an LLC will require a more complex procedure:

Payment 50% authorized capital upon registration (at least 10 thousand rubles). In this case, the second part of the capital must be paid during the first year of the project launch.
Payment of state duty in the amount of 6,500 rubles.

Regarding the type of taxation, many entrepreneurs choose the simplified tax system of 6% of income for this type of business.

The issue of paperwork also includes aspects of working with personnel. Do not forget that everyone must have a medical record. To save time and effort on preparing all these documents, you can seek professional help from lawyers.

The minimum area for an auto parts store should be at least 60-70 square meters. At the same time, take into account the transport interchange, parking space and storage facilities(about 10-15 sq.m.).

The ideal location for the store would be near auto repair shops, garage cooperatives, and car washes.

Analyze the dense population of the area and how future customers will get to the store. Considering the fact that many clients have a car in disrepair, it is important to consider that there is a bus stop nearby.

Purchase of equipment and goods

After you have decided on the premises and have made cosmetic repairs to it, it is time to purchase equipment.

The minimum set without which you won’t be able to open a store:

racks and racks,
showcases,
cash counters,
terminal for non-cash payment;
computers, printer;
Internet.

The most important step in this business is the choice of supplier. Today there are about 5 thousand brands on the market, 500 of which work only with wholesale players.

Therefore, finding a supplier will not be difficult. What criteria should be put forward when searching?

price;
reputation;
Estimated delivery time;
pickup or delivery by a transport company;
return conditions and terms;
possibility of deferred payment;
Consulting managers on issues of interest.

At the beginning of your business, choose 2-3 main suppliers, agree on the supply of goods and conclude an agreement.

In the process of doing business, you will understand who is more profitable for you to work with and will work with 1-2 suppliers. But never stop analyzing the prices of other sellers, studying competitive environment, look for better deals.

Successful companies work with dozens or even hundreds of suppliers simultaneously. This approach allows us to reduce risks, minimize delivery times, offering the buyer the widest range of parts and accessories at the best prices.

Depending on the size and format of the store, the staff will vary in number and composition.

We provide below the minimum set of employees that will allow for a successful start:

director;
accountant. If the amount of work is small, then you can find a part-time specialist.
sales consultants. To increase sales, be sure to consider a motivation program. In addition to salary, sellers should be interested in sales volumes, so it is advisable to introduce a bonus system.
purchasing manager For small sales volumes, these responsibilities may be assigned to the director.

A qualified customer service manager must have a good understanding of technology, be familiar with spare parts, and the possibility of replacing them with others.

If necessary, he must be able to find necessary information on the Internet to offer the client an alternative.

Marketing plan

When developing a marketing plan, it is worth focusing on its main components:

An integrated approach to providing services.
Individual approach to the client.
Focus on the middle price segment.

Now it is important to think about the directions in which the promotion of services will be implemented.

Creating your own website.
Promoting the company through social networks.
Newsletter commercial offers companies.
Advertising on radio and TV.
Outdoor advertising.
Partnership programs.

If you are planning to open a small shopping pavilion, then perhaps at the first stage a bright sign, billboard and distribution of leaflets will be enough.

With the development of the store, it will be necessary to pay attention to the creation of a loyalty program, the introduction of promotions, bonus programs etc.

Costs and payback

Before you start purchasing equipment and investing money in renovating the premises, assess your financial capabilities and analyze all expenses.

Even after a complete calculation of all costs, experts advise increasing the amount received by 0%, since unforeseen expenses always appear during the implementation of the project.

Below we provide an approximate list of expenses required to launch a store with an area of 50 square meters:

registration and execution of all documents – 5 thousand rubles;
purchase of commercial equipment – 50 thousand rubles;
renovation of the premises - 50 thousand rubles;
purchase of goods (first batch) – from 2 million rubles;
design of an advertising sign – 40 thousand rubles;
advertising expenses - 50 thousand rubles.

Total - 2,195,000 rubles must be invested to open a store.

Fixed expenses:

Also, don't forget about monthly fixed expenses:

salary (4 people) – from 80 thousand rubles;
rental of premises - from 50 thousand rubles;
utility bills - 20 thousand rubles;
taxes – 10 thousand rubles;
advertising – 10 thousand rubles.

As can be seen from the approximate calculations, to support the normal functioning of the store, a minimum of 170 thousand rubles per month is needed. regardless of sales volume.

Income

As a rule, the markup for goods in this group is 30%. For a group of accessories, this markup can be 90-100%.

Practice shows that a store with a good location and a range of goods worth 2 million rubles can earn up to 1 million rubles monthly.

In this case, the profit forecast will be:

revenue – 900,000 rubles;
production cost – 600,000 rubles;
monthly costs – 160,000 rubles;

Net profit – 140 thousand rubles.

As you can see, you will be able to recoup your initial investment in 1.5 years.

Video. How to open an auto parts store

One of the most profitable types of business, which does not require too much effort to enter the market, is the business of selling spare parts for foreign cars. This is a stable and long-term job, and when thinking about how to open an auto parts store, you just need to choose the right direction and specifics, and also take care to immediately interest customers.

Opening an auto parts store for foreign cars: what should you think about?

The first step is to decide what will be sold in this store: this will allow you to choose the right premises for the outlet and plan the level of expenses necessary to start a business. It should be borne in mind that in this type of business there is quite tough competition, so it is best to immediately bet on some poorly filled or, on the contrary, very popular niche. The latter may include the sale of spare parts for trucks or domestic passenger cars. The first - for example, the sale of parts for right-hand drive cars.

Having decided on the direction of the business, you can start organizing it. Here's what you need to open an auto parts store:

Register an enterprise (usually an individual entrepreneur or LLC is sufficient - the second form of registration will facilitate cooperation with suppliers and conclusion of contracts with them)
Choose a premises - it should be located in places convenient for car enthusiasts: near major highways, near car markets, next to car dealerships or on the busiest car streets, etc.
Find suppliers and conclude agreements with them - it is advisable to immediately agree with 2-3 suppliers: you should choose only official dealers to avoid defective products
Hire staff - you need at least one purchasing manager (this can be the business owner himself) and 1-2 salespeople who are well versed in cars and their parts

And, of course, you should immediately think about how to make the assortment interesting and attractive to motorists. You can open an auto parts store from scratch and immediately start making big profits if in the very first days you offer customers rare and very high-quality consumables (for example, the best oil) or additional accessories that are especially popular.