What can you sell online? What sells best on the Internet: building a profitable business. What to sell in an online store: ideas and ways to choose a niche

Our century high technology The good thing is that you can do many things without leaving your computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to start and successfully develop a business selling goods online. Before creating an online store, you should carefully study sales statistics over recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what is profitable to sell? So, according to statistics, we can assume that in 2019 the best-selling products on the Internet will remain:

• Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small items Appliances;
• Shoes and clothing;
• Tickets for transport, cinema, theater, concerts;
• Perfumes and cosmetics;
• Medicines;
• LEDs;
• Books;
• Chinese products.

Depending on size starting capital you need to select the price category of what will be sold in your online store.

According to statistics in 2019, the most sold goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What should you not sell?

Among the best-selling products on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and household appliances. If you decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms Russia, but also Chinese internet-the shops.

Clothes and shoes

Although buying clothes and shoes usually requires trying on, these are the best-selling items online today. Why? – yes, because a quality item on the Internet costs much less than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store – different. The main thing is to choose the right assortment, take high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach client consultations. With the right approach, selling clothes and shoes will bring good profit. Statistics show that, for example, last year dresses became the best-selling product for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money are gradually gone. New technologies, including e-commerce, make it possible to purchase a ticket for any type of transport, as well as for all kinds of events, without leaving the couch. E-tickets can be called one of the best-selling products on the Internet. Of course, it will not be easy for a newcomer to this business, since competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners – event organizers – can also make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online store of perfumes and cosmetics, it is important to have a good website and conduct regular advertising campaigns and, of course, sell exclusively high-quality products famous brands. If you think about what products are the most sold on the Internet during the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only high-quality products. Pay special attention to the expiration dates of the product and the authority and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume half as much electricity as conventional lamps and last several times longer. The demand for these products is growing every day, as during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

The rapid development of the e-book market has not been able to completely replace traditional ones. Are books among the best-selling products on the Internet, how to find out? – It’s very simple: take a closer look at what many people are doing in public transport. – They read paper publications! Finding a bookstore that sells the necessary literature is a troublesome task. Therefore, buyers look for books on the Internet. Therefore, the resale of traditional books is profitable business, despite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50–60%, the payback of the business is at least a year.

Cheap goods from China

Chinese businessmen have successfully implemented ideas for producing in-demand items. Purchase price Chinese goods ridiculous. And in 2019, the best-selling goods from China on the Internet remain counterfeits or, more correctly, replicas of things from famous brands:

• Adidas;
• NIKE;
• UGG Australia;
• Timberland;
• iPhone from Apple;
• Converse;
• Lacoste.

Many of the best-selling items on the Internet are not original, but are made by the Chinese of very high quality. Consumers do not see the point in overpaying “for the name” of the manufacturer. In addition, many brands locate their production in China, so local craftsmen learn the secrets of the masters and successfully use them in their technological processes.

First of all, find suppliers. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient yourself in the event of a sharp increase in the purchase price of the items being sold. You can search for them on specialized forums, ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options.

Instructions

If you want to earn a large amount of money, you can try this with modern technologies and thanks to the eternal thirst of our citizens to buy. There are several options for modern business management based on the “buy” principle at your service. Here you must remember the main rule - look for places where things and products are sold cheap, so that you can later sell them at a higher price.

So, where is cheaper:

Online store. Due to the fact that he does not need to rent office space and pay for the labor of a huge company, the cost of household appliances (refrigerators, televisions, Cell phones, washing machines, etc.) are 10-20% lower than in regular stores.

Catalogs of clothing and footwear. Thick catalogs like Otto periodically organize seasonal sales of their goods - you can buy, for example, a men's sweater at a discount of 20 to 80%.

Ordering clothes from the USA. Prices for summer and winter items from America are much lower than in Russia. You can buy clothes 20-30% cheaper, and this includes postage. Even more profitable, if you join an online community that collects bulk orders, you will save even more additional discount.

Seasonal discounts and promotions, sales in stores. It is important to know exactly when the discounts start. If you arrive in time for the sale, you can buy two refrigerators for the price of one. If you are planning to get a 10-30 percent discount on winter boots, buy them at the end of winter - at the beginning of spring. In principle, many supermarkets always have goods with yellow price tags (discount).

Second hand stores. Not all goods in a second-hand store are worn and worn out: often they contain things that were simply not sold out in the store and still have the factory label on them. Sometimes, to find a branded purchase, you will have to look through almost the entire assortment of second-hand goods.

Wholesale centers selling goods in small quantities.

So, these were the sources of cheap goods, but where and to whom can you sell them? These are your acquaintances, relatives, friends and work colleagues. To get your benefit (10-30% of the cost), you can:

Hand over the goods to a consignment store;
- sell on the market or in your own store;
- find buyers through newspapers free ads or via the Internet;
- open your own online store, you don’t need a lot of money.
The system is elementary - in one place I bought it cheaper, in another I sold it at a higher price.

Many successful Moscow enterprises are faced with the problem of establishing regional sales. It is important to choose the right region and develop a sales algorithm specifically for it. Great value When entering the regions, he also has the ability to negotiate with clients.

Instructions

It is worth promoting sales in one region. This is the simplest, in addition, it will be possible to “test” the sales algorithm and analyze errors. When choosing a region, the territorial criterion is important: the one that is more or less convenient to get to is best suited, since you will often have to travel to negotiate with potential clients and counterparties.

For the selected region, you need to collect information about whether it has a product similar to yours, which companies sell it, and what the situation is in general. This is a very important stage: you should not enter the region without actually knowing anything about it. After collecting information, you can begin to think through a plan of action.

It is important to analyze the information and identify a target group of clients, namely those that are of interest to you in the first place. Let's say if you produce high-price sweets, then your target customers will be luxury supermarkets.

Each client will need to be explained what their benefits may be when purchasing your products and reselling them. After all, he has other suppliers. It is important to have several options for a sales and product promotion program for different clients and be able to prove their effectiveness.

If the first negotiations were successful, you agreed on everything and started selling, then this is not the time to relax. Now the main task is to control final sales in the region. After a few months, sales of your products will become stable, and then you will need to think about their further development.

Video on the topic

When demand exceeds supply, single sellers and small firms become vulnerable and risk being forced out of the market due to shortages. working capital. To prevent the need to pay suppliers for goods that have not yet been sold, you need to come up with a special sales scheme.

Instructions

Create a network of clients. It could be customer base with contact details. You must be able to quickly contact all potential buyers. They should know you and be receptive to suggestions. For communication, sales agents, managers working on or electronic mailings. To collect the base, use free events where clients fill out a questionnaire to receive important information. Warn that you will periodically communicate, but do this only on a topic in which the person is interested.

Take the goods for sale. Agree with the supplier that you will return unsold goods. You cannot guarantee that all people on the pre-order list will pay for the purchase. Therefore, an agreement with the supplier is necessary. During negotiations, let them know that you are working with regular customers, and the goods will not lie somewhere in a warehouse: everything will be decided within the next few days.

Make a specific offer to your clients. Please inform that the quantity of goods is limited and payment terms are possible only within the specified period of time. You can add a nice little thing to the purchase to encourage customers to make an immediate decision. Think about the profit margin and give customers delivery, special packaging or a gift.

Return unsold copies to the supplier. Do everything quickly. Do not keep goods in stock.

Helpful advice

Many people today are planning to open a small trading business. Creation own store for selling interesting things looks like really perfect plan. How can you successfully open this enterprise?

You will need

• - business plan;
• - license;
• - insurance;
• - equipment;
• - room.

Instructions

Take special courses at one of the universities or small business associations in your city to learn more about starting and running a small business. The more you can know before you begin, the better prepared you will be for any challenges that may arise.

Create a plan for your business down to the smallest detail. Think about all the components: the location and financing of the store, as well as the products you will sell. You must write a detailed business plan, and then submit it to the bank for review. If you need to get a business loan, you should draw up a perfectly balanced and accurate business plan.

Choose a name for the store and decide on a location for it. It would be better to find out in advance all the features of the selected area in order to understand what enterprises can be located in it and what conditions are needed for this.

Obtain all the necessary licenses and permits to run your business, and then start building a store (or rent premises for it). You will also need to obtain insurance and fill out a tax return. These steps can be completed more quickly if you seek help from business associations in your area.

Hire staff after the bank accepts your business plan and receives all necessary documents and resolving tax issues. Registration of employees should be carried out directly at the stage of entry into the work of your business.

Find a distributor and order the appropriate quantity of products. At first, stock up only on those products that are in great demand and can bring you an initial profit.

What to offer the consumer, and make a profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in supply. cash. Therefore, before choosing products for sale, you should always take into account not only the level of sales in this moment, but also in the future, and also to calculate the profit for one unit of goods sold at the checkout.

Good hot commodity – this is a product that will be equally popular both in times of crisis and during times of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. This is all due to the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. In rare cases, expensive elite drinks - wines, cognacs, whiskeys - can bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: location, assortment, competition, brand.

But no matter how high and massive the sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to an ordinary plastic bag. Start off polyethylene production It’s not that simple, but people make millions of rubles on this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here the entrepreneur needs to be careful at the start: all specified pricing positions are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

• sale of risk-free goods with smaller but stable profits;
• trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
• items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories for everyday life, etc.;
• other daily goods.

There are also leaders among food products. According to statistics, the most purchased items in the country over the past year were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals – rice, buckwheat, oats;
• Black tea;
• fruits – bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to do right choice and stop at a certain type?

1. Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
2. Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• to whom to sell.

The solution to the first question can be found in two ways:

1. Open a retail outlet, go to the market , rent premises for a store, rent a stall or retail space and so on.
2. Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

• availability and volume of start-up investments for starting a business;
• When opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

Upon detailed study of the listed aspects and correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. First, coverage global network in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what to do to a greater extent required by users who prefer to shop online?

Electronics

The first group includes all kinds of electronic devices and electrical goods, characterized by compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

People are forced to turn to online stores for such a seemingly simple product due to the high price in regular stores. retail outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and the person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy image life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (weight loss belt, exercise equipment for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products are not considered perishable (since the percentage of disposal of expired raw materials is high) and do not require special conditions storage (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods – 6.5 billion;
• products for home and garden – 5.5 billion;
• products for recreation and activities – 3.5;
• household appliances – 15.2;
• everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

1. Small household appliances have become the top sellers on the Internet.
2. In second place are cosmetics and perfumes.
3. Mobile phones took an honorable third place. Moreover, approximately 10% of citizens RF They regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people purchase models that cost up to 600 US dollars.
4. Then there are tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothing, accessories.
8. Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, you can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we’ll look at it in more detail. this problem next time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks? affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because everything is bought there and in a huge number. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using a special service. With its help, you can determine how often buyers show interest in a particular product by making inquiries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Do you want to know what is best to sell in an online store? Pay attention to the books. This is the most popular product on the Internet, with which many successful entrepreneurs started trading.

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

Online book store is great option, . Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. short time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the most the best option How to sell in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you can’t decide what to sell in an online store, try offering customers:

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are characterized by low cost and are always used good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find interesting idea What can you sell in an online store? IN Lately Many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such goods in specialized stores, so they order them online. If you have not yet decided what is better to trade in an online store, please Special attention for this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with small investments, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you have creative abilities, you can produce some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods at favorable conditions. Some Chinese online stores offer free shipping, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to bring good profits, enter into cooperation agreements with enterprises retail and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you will need about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.