According to recent studies, about 20 million dogs and 30 million cats live in Russian homes. In terms of the number of pets, our country is second only to the United States of America. Parrots, rodents, amphibians, and fish live in people's apartments. Already today, the turnover in the pet products market is more than 50 billion, with the amount increasing annually by 20-30 percent. Impressive? In this article we will tell you how to open a pet store and what you will need for this.
Before you decide to open a store, analyze the competition in your city. To do this, find out:
- pricing policy of pet stores;
- store location;
- filling with goods.
This analysis will help you understand where to locate a store, assess the overall demand for products, and find out which categories of goods and animals are in short supply. Without such research, business will only bring you disappointment and losses, so you need to take it very seriously.
After the analysis, it is necessary to register the future enterprise. Since you will have to work with wholesale companies, and over long distances, it is better to register an LLC. Such an enterprise will have more confidence on the part of partners and suppliers, although fines in case of violations will be much more serious and the registration procedure will be more complicated.
In addition to retail sales of goods, do not forget to add consulting and outbound trade in the “field of activity” column. Many customers find it more convenient to order home delivery.
Remember: to sell live food, cat and dog food, medicines and vaccines for animals, you must obtain a license and have a veterinarian on staff! To sell animals, you need to obtain a sales permit from the Nature Committee and undergo an inspection by the SES, veterinary and fire services.
Determining the scale of a pet store
Before you start looking for premises, you need to decide on the scale of the future store. There are several types of pet stores:
- Mini store. It is a small shop of the most necessary goods for animals: food and care products. It brings in little money, but it also requires much less to open. For such activities, one seller and a trading space of up to 10 square meters will be required. It is advantageous to place it on the first floors of multi-storey buildings, thus capturing a certain territory and clients.
- Medium store (up to 50 square meters). In such a pet store, you can expand the range of products and create places for small animals (rodents, turtles, birds).
- Large pet stores (from 80 square meters). Such a store can accommodate a wide variety of goods, as well as cages with animals. Popular if located correctly, it requires staff for several shifts and high rental and purchasing costs.
- Highly specialized pet supply stores. Designed for owners of certain types of livestock. For example, a store with sea creatures: fish, turtles and others. Additional income is generated through the sale of aquariums, cleaning products and accessories.
Search for premises
Having decided on the scale of the pet store, you need to start looking for premises of the required size. The most difficult thing is to choose the right location. To do this, before renting, you need to thoroughly study the area to see if there are any competitors nearby.
For medium and large stores, renting space in mall, where due to high traffic, you will definitely find your buyer.
For mini-shops, it is better to set up in the courtyards of high-rise buildings, rent is cheaper there, and all residents will keep this in mind.
Remember: before renting a premises, analyze the traffic around the planned retail location; even in shopping centers there are places where people rarely set foot.
But you don’t have to bother with the city area, since similar stores are required both in the center and on the outskirts.
Remember: an online store with delivery options will increase the pet store’s profits and increase the recognition of the chosen location.
Selection of assortment
An important success factor when opening pet stores is a properly selected range of products. Absolutely every pet store should have:
- pet food;
- animal care products;
- accessories;
- animal medicines.
In addition to this list, pet stores offer clothing for pets, cages, houses, trays and other small items. You can also offer consultations with a veterinarian who can make a diagnosis and advise on medications for treating animals.
It is not at all necessary to sell animals in a pet store; there is a great danger of losing the “product” before it is sold (pets die even with proper care). Therefore, for small pet stores, selling animals is not profitable.
If you are planning to open a small pet store, it is better not to sell animals Possible risks
Any type of business with the wrong approach is dangerous for losses. Therefore, calculation and analysis of possible business risks is an important component of future success.
- Experiment.
It is possible to assess the demand for pet products only through periodic changes in the range of goods, brands of feed, medicines, and accessories. After a few months, it will be possible to identify popular products, thereby stabilizing your profits.
- Staff.
Illiterate staff will turn off potential buyers. If sellers do not understand the products they offer and cannot recommend a medicine or a convenient accessory, then the dissatisfied client will leave on his own and will not recommend others to go. Therefore, it is necessary to hire experienced sellers and veterinarians, without saving on wages.
- The atmosphere of the store.
The buyer should have a desire to return to the store. A pleasant atmosphere, music, correctly laid out goods, useful brochures and friendly sales consultants will win over the client and make him come back again.
It has been proven that people are willing to overpay for goods and services provided they receive competent service and a welcoming environment. This can be your trump card in the fight against competition.
Staff
For systematic work in a medium-sized pet store, it is recommended to organize work in two shifts. Each shift must have two sales assistants, one of whom must have a veterinary education. Thus, four employees will be required with a fixed salary and a percentage of sales.
It is undesirable to leave a large salary for the seller, since his interest in clients decreases, and interest is a good incentive to work. The recommended salary is 10 thousand rubles plus 10 percent of sales.
To motivate staff to work productively, it is recommended to allocate a large part of the salary to percentage of sales
Cost items for opening a pet store
How expensive is it to open a pet store? Let's calculate the main expense items.
- Formation of LLC;
- Obtaining licenses and permits;
- Rent of premises, cosmetic repairs;
- Purchase commercial equipment: showcases, racks, counters, refrigeration equipment, animal cages;
- Purchase of goods;
- Employee salaries;
- Taxes.
Prices for each item vary in cities and also depend on the size of the store. On average, opening a medium-sized pet store before the crisis required 1.5-2 million rubles, with almost half of the funds allocated for the purchase of goods.
Example #1
Calculation of expenses for the year (for opening a store with an area of 50 square meters, including the purchase of animals)
| № | Name | Amount, rub. |
|---|---|---|
| 1 | LLC registration | 4 000 |
| 2 | Obtaining licenses and permits | 2 000 |
| 3 | Installation of air conditioners and fire alarms | 30 000 |
| 4 | Retail store equipment | 200 000 |
| 5 | Purchase of goods | 1 600 000 |
| 6 | Employee salaries | 960 000 |
| 7 | Taxes | 140 000 |
| 8 | Rent | 840 000 |
| TOTAL: | 3 176 000 |
The amount of revenue at this scale of the store is 200 - 300 thousand per month, in this situation the store will pay for itself in less than 1.5 years.
Conclusion
If, after all the calculations, you still decide to open your own pet store, then read some of our tips:
- Be original
Come up with an unusual but memorable name, make a large sign and signs for the store.
- Don't inflate your prices
First you need to attract a client, this is possible with the help of discounts and promotions for the opening, due to which a person will save significantly.
- Allocate a budget for advertising
Put yourself in the customer's shoes, where do you see or hear an advertisement for a pet supply store? IN public transport, in shopping centers, at bus stops. Use “guerrilla marketing”, hire a promoter and hand out 200-300 discount cards with the name of the store and its address.
The key to success in any business is patience and daily work, so don’t give up and develop your store, then it will begin to generate good income.
Aspiring entrepreneurs are often looking for how to open a pet store from scratch. This is a very promising business sector: the pet products market is growing by 20% every year. The article presents the advantages and disadvantages of such a case, a list permitting documents, step-by-step instruction, as well as calculation of investments for opening your own pet store.
Business Features: Pros and Cons
Opening a pet store is a promising business that promises quick payback. Most pet supply stores return your investment in 12-18 months, and some much faster. But short term Return of capital is not the only advantage of trading pet products.
Advantages include growing demand: animals are kept in every third Russian family. In addition, most people, even in conditions of economic instability, do not reduce the level of spending on their pets. Thus, the store can count on a stable flow of customers even in unfavorable times.
For many, selling pet supplies gives them the opportunity to do what they love and help animals. Currently, there are many manufacturers of pet products, so each store can create a unique, competitive assortment. Another advantage of this business is a small list permitting documentation- it is significantly smaller than that of a standard grocery store.
Opening a pet store is a promising business sector that promises payback in 12 months
As for the disadvantages, the main one is high competition. In most Russian cities, private and chain pet stores are already operating successfully. Food and fillers are sold in grocery hypermarkets. In most cases they cover demand. That is, a new store will have to immediately identify its competitive advantage: products from new manufacturers, low prices or promotions, self-service, online orders. Another disadvantage of the industry is the specific smell of animals and goods in the store premises. This may not seem serious, but sometimes this factor affects the selection of personnel.
If the store, in addition to products for pets, sells live animals, you will have to bear full responsibility for their health and maintenance. Sick, unkempt animals in an establishment can lead to litigation, not to mention a permanently damaged reputation.
What documents and permits are needed?
Any business in Russia must be conducted legally, and trade in pet products is no exception. Therefore, to open and operate a store, an entrepreneur will need registration package of permits:
- Statutory documents: registration certificate of an individual entrepreneur or LLC, TIN certificate, letter of assignment of OKVED, premises rental agreement.
- Permission from the sanitary and epidemiological service.
- Fire inspection permit.
- Pharmaceutical license (when selling medicines for animals, including flea collars and deworming tablets). To obtain it, you will need to pay a state fee of 7,500 rubles.
- Veterinary certificates from Government controlled veterinary medicine, only if the store keeps and sells live animals. A separate certificate is issued for each animal confirming its health.
- Program production control, an agreement for waste disposal, an agreement for disinfection and deratization, logs of sanitary measures - everything for Rospotrebnadzor.
- Personnel documents: contracts, work books, medical records with medical examination and a mark on completion of sanitary training.
Just like any other retail outlet, a pet supply store should have an evacuation plan in the event of a fire and a consumer corner should be formed. These documents are drawn up according to standard rules. Formation of the entire set of permitting documentation can take up to 6 months and will require 20-25 thousand rubles.
Careful placement of a varied assortment attracts customers with different income levels
Step-by-step instructions for opening a pet store
This section presents step-by-step instructions for opening a pet supply store. Let's look step by step at how to choose a location, what you need to know about the range of products and other important aspects of creating a business in the field of pet products.
Choosing a location and premises
From the right choice The location of the store largely determines its success in the market. It is better to locate a retail outlet with pet products in a place with high customer traffic. The optimal solution would be to rent space in a shopping center. There are always a lot of potential customers here who can provide the store with profit even on weekdays.
Which area should I choose? The size of the store directly depends on its assortment. If an entrepreneur plans to sell several categories of popular food, medicines and toys, a room of 15-20 square meters is sufficient. But if the store offers customers a wide range of feed in different price categories, medicines and related products, as well as live pets, will require 50-70 square meters.
Of course, the room must be connected to all communications and equipped with a good ventilation system. Poor ventilation will prevent you from effectively combating the specific odors of animals and feed. This problem is guaranteed to scare away buyers and provoke a conflict with neighboring retail outlets.
An important selection criterion is the ability to adjust the lighting: you need to strike a balance between bright light for customers and comfortable conditions for animals. The optimal solution to the light issue is 200-300 lux in the counter area and 100-150 lux in the area with pets.
Choosing a name
After selecting the premises, you can choose a name for the store, order a branded sign and print advertising posters. When choosing a name, follow two rules. Firstly, it is useful to make a reference to the animal world in the name of the store. This will help customers immediately understand that the outlet offers products for pets.
Secondly, you cannot use names that are officially registered as trademarks. There is a fine for this. You can check whether the name is registered as a trademark/company designation on the website of the tax service or through special online services.
If a store offers customers a wide range of feed in different price categories, medicines and related products, 50-70 square meters will be required
Product range
The standard range of pet store products includes the following items:
- Food from different manufacturers, from economy class to prestigious brands.
- Fillers for different types of toilets, as well as for cages and aquariums.
- Bowls, drinking bowls.
- Medicines, medications, vitamins, biological supplements.
- Trays, brushes.
- Accessories (collars, leashes, clothing).
- Carrying bags.
- Toys, houses, mattresses, scratching posts.
- Cages for birds or rodents.
- Aquariums and plants for them.
- Shampoos and other cosmetics.
- Rodents (rats, mice, chinchillas, hamsters, guinea pigs).
- Birds (parrots, canaries).
- Rabbits.
- Fishes.
- Turtles.
Recruitment
Most best option The pet store's opening hours are twelve hours, that is, from 9 to 21 o'clock or from 10 to 22 o'clock. In this mode, employees work on a “2 in 2” schedule. Depending on the product range, from 1 to 3 people will be required.
A good option for forming a staff is the principle “1 person at the cash register, 1 consultant in the hall.” No special education is required to work in a pet store. Understand the range and work cash register equipment possible in 2-3 days. However, having a veterinary education will be an advantage. Such a specialist will be able to competently advise customers and create good reputation to the store. It is acceptable to hire senior students.
Before opening a pet store, all employees must undergo training to learn:
- work schedule;
- store assortment, differences between different types of food;
- rules for the use and prescription of medications for animals;
- rules for caring for animals in the store;
- regulations for working with cash register equipment.
The most popular products in pet stores are food and fillers
Calculation of financial investments (business plan)
Is it profitable to open a pet store? Trading pet products is quite profitable: the average trade margin for any product is 50%. Thus, the markup on food and medicine starts from 20%, on accessories - from 40%, and on toys and houses can exceed 100%.
Pet products are in stable demand, so you can recoup your investment in 12-16 months. Consider a pet store business plan with calculations:
Conclusion
Even novice entrepreneurs can open their own pet store. This promising business, because the demand for pet products is growing steadily. The amount of initial investment is 700,000 - 800,000 rubles. Before opening, it is important to obtain all permits from Rospotrebnadzor, the State Veterinary Inspectorate and the fire service. With good trading organization, investments will be returned after 12-16 months of work.
* The calculations use average data for Russia
700,000₽
Starting investment (mini market)
200,000 - 300,000 ₽
20-25%
Profitability
From 6 months
Payback period
Pet stores have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still compete with large chains. What do you need to open a pet store?
Owning your own pet supply store is perhaps one of the most popular business ideas that comes to the minds of budding entrepreneurs. Opening a small pet store requires relatively small investment, and the business itself seems simple to organize and run compared to many other types of small businesses.
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One of the main advantages of pet stores compared to other types of retail is considered to be crisis resistance. Surprisingly, but true: it is easier for owners to cut their own food costs than to switch their beloved pet to cheaper food. Therefore, the unstable situation in Russian economy pet stores are experiencing an easier time than other types of retail.
How to register a pet store
The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus on which form is preferable. But for beginners in business who do not plan to work on a large scale and engage in wholesale sales, the best option is individual entrepreneur. The fundamental difference between these two options is that when debt obligations arise, all the personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible authorized capital legal entity, which is 10 thousand rubles (50% of which can be the funds of the project initiator, and the second half - the funds of the attracted investor).
The procedure for opening an individual entrepreneur does not require a lot of time and money. Detailed information information on registering individual entrepreneurs can be found in this article. It is recommended to choose the simplified system (STS) as a form of taxation. An application to switch to it (by default you are assigned a general tax system) is submitted along with registration. If you are only going to lead retail trade, then during registration you will be able to select OKVED code 47.76.2 “Retail trade in pets and pet food in specialized stores.”
As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:
47.19 Other retail trade in non-specialized stores
47.73 Retail sale of medicines in specialized stores (pharmacies)
47.74 Retail trade of products used for medical purposes, orthopedic products in specialized stores
47.78 Other retail trade in specialized stores
47.89 Retail trade in non-stationary retail facilities and markets of other goods
47.91 Retail trade by mail or via the Internet information and communication network
47.99 Other retail trade outside shops, stalls, markets
53.20.31 Activities for courier delivery various types transport
To open a pet store in the selected premises, you will need to obtain permission from the SES and fire supervision. Also keep in mind that to sell medicinal products for animals, that is, veterinary drugs, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to selling food and other pet products, the sale of which does not require licensing.
If you intend to engage in animal trafficking, you will also need the appropriate veterinary certificates. All animals presented in the pet store will be required to undergo an examination by a veterinarian, following which a certificate will be issued that confirms that the animals are free of diseases.
Choosing the format and premises of a pet store
You should start looking for premises even before the individual entrepreneur registration procedure, since registration is carried out within 3 days, while searching for a place may take more than one month. First, decide on the format of your store. There is no clear classification, but several types of retail outlets can be distinguished.
kiosks and small counter-type pet stores with a narrow assortment. The most common format of pet stores. Most often, these are retail outlets with a minimum area (10-15 sq. meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.
pet stores with a wider range of pet products- counter-type or self-service stores of a larger area (usually from 20 to 70 square meters), where not only consumer goods can be sold, but also rare and expensive food, animals, veterinary drugs, etc.
highly specialized pet stores- stores focused on a specific type of animal, for example, goods for lovers of aquarium fish, amphibians and reptiles, stores of rare and expensive food, etc. Stores with a narrow assortment are found only in the largest cities of the country, in small towns such points are unprofitable.
Most pet supplies take up little space, so in an area of 20-30 square meters you can easily place a fairly wide range of them. The rental amount will depend on the region, location, area, room conditions, traffic and many other factors.
Average rental value of commercial premises of various sizes in Russia, rub.*
*according to analysis of advertisements on the Avito website as of March 20, 2019The location must meet several requirements:
convenient location;
proximity to busy roads (and, preferably, to a veterinary clinic);
high cross-country ability;
lack of competitors nearby.
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Before you start looking for premises, research the density of competition in your city using online map services. As a rule, it will be highest in the city center, but new residential areas may lack pet stores.
The most difficult thing for individual pet stores is to coexist with and compete with chain stores: prices in the latter will be much more preferable and will lure away customers. But networkers are mainly concentrated in the largest cities of the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more outlets. Moreover, slightly less than half of this number (423 points) is accounted for by large retail chains with at least 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains in the city.
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In addition to the area, the location of your store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (MEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of competitors appearing from among network operators, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a location in a shopping center: pet owners can enter it along with their pets. This is important if you are also going to sell dog clothing that requires pre-trying before making a purchase.
When choosing a location for a store, study traffic flow (traffic is counted on weekdays in the morning, afternoon and evening, as well as on weekends at different times). The presence of direct and indirect competitors, their range and pricing policy are also taken into account. If all conditions are satisfactory, a rental agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not take root in the old place. Good places are usually not empty.
How to properly formulate a pet store’s assortment
A convenient location is undoubtedly a plus for your pet store, but it is far from the only condition for its success. People should find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. This includes food and various treats, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. Besides, good demand uses clothing and furniture for pets (mainly cat houses, scratching posts and dog beds).
What exactly will be included in a particular product category, which brands to choose and which price category to place special emphasis on, depends on the area where your retail outlet is located. In this case, the preferences of the residents of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which foods will work and which will not, as well as to analyze how many bird, fish or rodent lovers live in your area.
You can partly get an approximate picture by carefully studying the assortment of other similar stores located nearby, but this does not always work. As the entrepreneurs themselves note, in one area of the city, for example, dogs of large breeds may predominate, and in another - small ones (however, a relationship can be established here. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, And apartment buildings, whose residents usually have small animals), residents of one area prefer to keep birds, and residents of another – rodents...
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Generally speaking, cats and dogs come first in popularity among Russians as pets; there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Rodents and birds are much less common. Food and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not predominate, but also occupy a significant share of the assortment. They may become competitive advantage, if a rare lover of such pets comes to you in search of something that he could not find in other pet stores in your area.
Pet products in high demand:
dog food;
cat food;
cat litter;
repellents for insects and ticks (including collars);
shampoos for animals;
"bones" and other treats, toys;
ammunition for dogs;
cat carriers, cages, etc.
The most popular items in the pet store are animal food and litter. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won’t earn much on them, since the markup on them is less than on other positions.
Therefore, the optimal balance between food and accessories in the assortment point of sale– 50% to 50% or even 60% to 40%. As for feed, again, preferences may vary, so at the very beginning of your work, do not try to save on purchasing goods by purchasing feed in large packages right away. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of items). Even though in the first weeks you will have to go to the wholesale warehouse for goods more often or contact suppliers, but you will not accumulate illicit liquid, which will later be difficult to get rid of. You can also consult with suppliers on the selection of assortments by finding out the list of the most purchased goods from them.
To identify the preferences of your customers, do not forget to ask visitors to your stores what kind of pets they have and what food they prefer. Offer them services for purchasing large packaging of food to order, which will be more profitable for them than buying food by weight or in small bags. Keep in mind that food in large packages is usually purchased by owners of adult dogs and large breed puppies. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, it quickly dissipates in large bags. Inside the store, follow the principle of separation of goods; display cases for cats and dogs should be decorated separately.
If your store is located in the city center, in a shopping and entertainment center (whose visitors are usually more solvent) or near a beauty salon for animals (in large cities there are also such specialized establishments), then you can also include a small number of products in the assortment premium segment - stylish clothes for small dogs of the Chihuahua, Toy Terrier, Spitz breed, unusual carrier bags, etc. But still, it is better to bring these categories to order, offering customers to choose the items they are interested in from catalogs.
As for suppliers, it is better not to focus on the products of one company, but to buy products from different companies, choosing where the prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on the best conditions.
Pet store staff: requirements and salary level
In a store that sells exclusively food and accessories, there are no requirements for personnel. However, if you are trading in veterinary drugs, you must have on staff a certified specialist in the field of veterinary pharmaceuticals with higher or secondary veterinary education and at least 3 years of work experience. In any case, experience in sales and working with people is also highly desirable.
A sales consultant must know almost everything about animals in order to help the buyer with the choice of food, medicines, vitamins and flea remedies. Since the majority of pet owners are amateurs, the sales consultant must be able to promptly recommend to buyers the products their pets need, which the former often forget about, for example, flea treatments - anthelminthics. Most often, the responsibilities of sales assistants in small pet stores are quite broad: they are involved in displaying goods, working with the cash register, advising customers, and keeping order.
Wage Pet store employees are usually paid according to the “salary plus percentage of sales” scheme. On average in Russia, judging by the advertisements on the website hh.ru, employers offer pet store employees a salary of 27 thousand rubles.
In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the store and operating hours. For a small pet store, even two sellers are enough. It is possible to reduce wage costs when the store owner himself takes over the counter. In addition to paying salespeople, you need to consider the cost of an accountant, who is best outsourced. For a wide-format store, it is worth thinking about dividing responsibilities and hiring an administrator, sales assistants, a cleaner, etc.
Pet store franchises: pros and cons
Opening a franchise pet store can be a useful step not only for budding entrepreneurs, but also for those who want to save money on purchases. One of the key advantages of purchasing a pet store franchise is the opportunity to receive discounts and networker privileges. Due to the fact that the chain purchases large volumes of pet supplies, it receives a substantial discount from suppliers. Often, chains of pet stores are opened by distributors themselves.
Typically, companies offer approximately the same franchise package. In addition to exclusive delivery conditions, it includes assistance in selecting premises and forming an assortment, rules for displaying goods, advertising materials, and a staff training program. Thanks to a franchise, it is much faster and easier to resolve the issue of documents for the sale of veterinary drugs and animals, since the parent company already has some of the documents. Often, franchisees have the opportunity to connect to a ready-made online store.
Since cooperation with large company usually involves a large lump sum, not everyone is ready to buy a franchise. You should not attach excessive importance to the branding of the company. It would be most advisable to purchase a franchise only if the chain has stores in your city, and the chain itself is popular among the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.
We calculate the income and expenses of a pet store
What investments will need to be made?
To open a small counter-type store with an area of 10 square meters. meters in the region, you will need 400-500 thousand rubles. To open a mini-market, you will need approximately 700 thousand rubles. If we talk about opening a pet store with an area of 50 square meters. meters on average will require from 1.5 million rubles, and large store with an area of 100 square meters - at least 2.5 million rubles.
Start-up costs, in addition to the purchase of goods, include repairs (the design of pet stores does not play a big role, so investments in this item are not large), shelving, display cases, cash register equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that food in large packages takes up a lot of space. To save space, they are usually placed on the floor. Food in small bags is displayed on the shelves, and various small items (pet toys, medications, treats, accessories, etc.). It is also advisable to include 2 months’ rent in the starting costs.
For the purchase of commercial equipment for a premises of about 50 square meters. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles plus materials for marking each product item.
In practice, the daily revenue of mini-stores rarely exceeds 10-15 thousand rubles, while larger stores can sell 30-80 thousand rubles per day. The average markup on products sold is 50% (depending on the product category, it can range from 35-65%). For the most popular items (popular food and litter) the markup is usually less (15-25%), and for less popular ones it can sometimes reach up to 200%. The optimal inventory is determined by the amount of inventory balances in the amount of two months' revenue at purchase prices.
It is not difficult to calculate that a pet store, for example, with an area of 30 square meters, working with two employees and an outsourced accountant, will not go into the red if the revenue exceeds at least 150 thousand rubles per month. The key expenses of the main period will be employee salaries (about 90 thousand rubles, including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of format, begin to break even after six months of operation. The profitability of a business selling pet products is usually at the level of 20-25%.
According to pet store owners, you shouldn’t hope for big profits from one point. Having decided on the assortment, worked out the sales technology, and received the most preferential terms from suppliers, entrepreneurs, as a rule, open the next similar store in another area of the city. Good profit At least three to five retail outlets located throughout the city will bring in profit.
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collapseMany families have a pet, and sometimes more than one. Each pet requires special care - there is always a pet store for their needs. In this case, establish own store there are enough pet supplies profitable idea. It is necessary to carefully consider how to open a pet store and develop detailed plan. The global pet products market is worth about $2 billion a year. With such a turnover in the city, entrepreneurs can open ten to fifteen pet stores without fear of competition.
Classification of pet stores in the city
What does it take to open a pet store with minimal expenses? Initially, the entrepreneur must decide on the type of premises. There are several types of pet stores:
- Mini store with an area of 10 sq. meters - consists of essential products: various feeds, accessories for animal care.
- Pet stores, size 50 sq. meters - a wide variety of products are available, including food and care products, accessories and medications.
- Supermarkets – trading platforms, with the most diverse range of products for animals - are in demand in cities with a population of over a million.
- A highly specialized pet store is a business aimed at selling certain goods or products for individual species pets. It makes sense to open such a point if there is a specific demand for products.
It is recommended to open a business in a premises of 50 square meters. It has enough space for pet supplies, enclosures, terrariums, aquariums, etc. A pet supply store can be established anywhere in the city - preferably near veterinary hospitals. Before opening a business, it is advisable to conduct a survey of the population in the area of the store to find out about consumer preferences. It should be remembered that each type of animal in a pet store should have its own separate corner. Pets that make sounds should be kept in separate corners so as not to create a lot of noise.
The issue of financial expenses
When considering how to open a pet store from scratch, you should consider the required investment. Main costs:
- Rental and renovation of premises.
- Pet store supplies (racks, display cases, cash machine, scales, cages, refrigerators).
- Advertising.
- Purchase of pet supplies and other supplies.
- Employees' salaries.
An interesting business pays off within 2 years. According to research, the income from a pet store is about 1.5 million rubles, observed in a city with a population of more than 350 thousand people. To open a business you will need about 10-15 thousand dollars.
Store success: large selection
In a pet store, in addition to standard pet products: food (accounting for 50-60% of purchased products), tray fillers and medicines, you can sell accessories and furniture for animals (20% of all purchases). It sells well in big cities, where people do not skimp on household items for pets. There are several types of furniture and items for pets:
- Mattresses.
- Sofas.
- Houses.
- Sun beds.
- Devices for jumping and running.
- Scratching posts.
- Trays, bowls for water and food.
The furniture should be decorated with soft material inside, and a special design pattern should be made on the outside to match the interior. It is preferable to create universal furniture. Few people think of starting a business for making furniture for animals, and the idea should bring a good income. The payback of such a business is 100%. The warehouse should always have a stock of assorted goods - after all, there may be a shortage of pet supplies in competing stores. This will always be a big plus.
We must not forget that to trade in medicinal products for animals, you need to open a license.
Legislation and business registration
You can open a business by registering an individual entrepreneur ( individual entrepreneur). This will reduce tax payments and simplify accounting and reporting. To open an individual entrepreneur, an entrepreneur must be a pharmacist by training. When registering an LLC, it is enough pharmaceutical education one of the employees. If the entrepreneur does not intend to sell medications (anthelmintic, anti-flea drugs) and animals, then there is no need for a license. Otherwise, open a store without necessary documents will not work. The Russian Ministry of Agriculture regularly carries out legal regulation. If you want to open a veterinary pharmacy in residential buildings, you must follow certain requirements. When a pharmacy is located in a separate room, there are accepted standards for lighting, microclimate and drinking water.
Veterinarians will need a specialist certificate obtained from the Union of Pet Business Enterprises. To sell pets you must:
- Obtain veterinary certificate No. 4 - issued at any clinic.
- Be inspected by the sanitary and epidemiological station, veterinary and fire services.
After sending all the documents to the authorities, a commission comes to the pet store with a check in accordance with Gosstandart. Tax regime – UTII ( single tax on imputed income). After official registration, you can safely open a store and start trading.
According to Russian law, it is prohibited to sell animals to children without the presence of parents and to people in a drunken state.
Necessary PR for business
Business does not require special advertising. A bright sign and posting advertisements in places where potential clients pass (veterinary pharmacies, dog parks, pet exhibitions) are enough. A pet store with a small area should have a special feature to attract customers: exotic animals or interesting interior details. A person will come to see an overseas iguana sitting in an ultra-modern illuminated terrarium, and will buy branded cat food. Small things will help promote your store promotions. Even ordinary cleaning of a large aquarium turns into an interesting mini-presentation. For regular customers, when purchasing pet supplies, you need to enter discounts and savings cards. When opening a pet store, you can give out small gifts and flyers. It is necessary to create a pleasant atmosphere in the pet store (music, helpful staff, beautiful design pet supplies, etc.). Then the visitor will definitely return.
Own staff
According to the law, a pet store must have veterinarian, capable of independently dispensing goods and accepting four-legged patients in the store.
Two shifts of salespeople will be required - two people per shift. The seller must understand the range of goods and be able to give advice to the buyer. It has been proven that the buyer is willing to overpay for products with good service. It is better to pay salespeople a fixed salary and additional interest. It’s good if the director independently sells pet products - he will always be in the know hot commodity and customer complaints. Also, a pet store will definitely need a cleaner.
Features of a business idea
Instead of a traditional pet supply store, you can start an online store. It is easier to open than a regular one, but taxation cannot be avoided. There are only two types of taxes for online trading:
- STS (simplified taxation system) - applied to stores with a turnover not exceeding 45 million rubles for nine months.
- OSN (general system).
Delivery of goods from pet stores will attract additional customers, which means more profit.
It is better to purchase products in large regional centers. Delivery of pet supplies to the store should be carried out only from trusted sources and purchased from honest suppliers. The entrepreneur must check the product for quality and expiration date. All animal care products, toys and accessories must have certificates. Animals for sale are taken from nurseries or by hand. Additionally, you can enter into agreements with suppliers. Profitable business is possible only if there is a large assortment, experienced staff and a flexible system of discounts.
The initial investment amount is 1 565 617 rubles
Break-even point is reached in the sixth month of work.
The payback period is from 15 months.
2. Description of the business, product or service
You need to understand that there are several formats of pet stores:
- The simplest and budget solution There will be an idea to open a small pet store that will sell food, accessories, animal care products, etc. In this case, you will not need to obtain a license and prepare a package of permits, and in addition, a small room of 15 square meters in size will be sufficient. m.;
- The next type involves not only the sale of products for animals, but also the sale of animals themselves. In this case, requirements are put forward for the space, staff, and assortment of the pet store. It is also necessary to prepare a package of documents to obtain a license;
- The third format is a highly specialized store. For example, this could be a business specializing in aquarium fish. Moreover, the assortment will include not only fish, but also aquariums, food, veterinary drugs, and books. Sales consultants must have the appropriate level of education and have an excellent command of all information related to breeding and keeping fish. In number additional services You can include the production of custom aquariums and their maintenance. As a rule, the markup in highly specialized stores is higher than in wide-profile stores due to the uniqueness of the goods provided and the exhaustive consultation of sellers.
This business plan will consider the opening of a wide-profile pet store offering customers the largest range of goods and services. Let's define the main activities of the pet store:
- Sale of animals:
Turtles;
Guinea pigs;
Rabbits;
Parrots.
- Sale of animal feed;
- Sale of cages, aquariums and terrariums;
- Sale of medicines;
- Sale of toys and accessories for pets;
- Sale of fillers and trays.
Opening hours of pet stores: daily from 10:00 to 21:00.
3. Description of the sales market
In order to provide quality customer service, you need to understand who exactly uses the services of pet stores.
The main consumers are:
Pensioners. According to the Levada Center, this type of client most often owns outbred cats and dogs, as well as fish, so it is most likely that they will purchase food and medicine for their pets;
Working people buy animals for both themselves and their children, mainly cats, dogs, rodents, parrots, aquarium fish;
Exotic lovers who hunt rare species of domestic animals (for example, snakes). You may not have them in stock, but it is advisable to have contacts of suppliers who, if you order an exotic animal, will deliver it to you, and you will be able to satisfy the visitor’s requests.
Depending on the needs of customers, you can segment as follows:
Buyers who came for a certain type of pet;
Buyers in need of medications for pets;
Customers who came to buy food;
Buyers who need accessories for their animals.
As a percentage of your needs target audience look something like this:
In addition, you can segment your customers depending on how exactly they found out about you:
Buyers living in the neighborhood of your store, who are attracted primarily by geographic proximity;
Clients who learned about you through online resources and are ready to come to you if they were attracted to something in your establishment (for example, promotions);
4. Sales and marketing
5. Production plan
Let us outline the main stages of launching a pet store.
1. Registration in government agencies and obtaining a license
Due to the fact that your pet store will sell pharmaceuticals, you must obtain a license from your territorial office of Rosselkhoznadzor. In order to do this, you need to decide what legal form your organization will belong to. To obtain a license, an individual entrepreneur must have a higher or secondary veterinary education, so if you do not have one, then it is more advisable to open an LLC. All calculations in this business plan will be made based on the fact that the pet store is registered as an LLC. The package of documents for obtaining a license is as follows:
- Charter;
- Certificate of registration of a legal entity with the tax authority (TIN);
- Certificate of state registration legal entity (OGRN);
- Lease agreement or certificate of ownership of the premises. If the premises are leased, then, in addition to the contract, you must provide a copy of the landlord’s certificate of ownership;
- Sanitary and epidemiological report on the compliance of the premises with licensing requirements;
- Receipt for payment of state duty;
- Diploma of education of the employee appointed responsible for the sale and storage of veterinary drugs. If there are several employees, all the documents listed below are submitted for everyone;
- Certificate of specialist in the field of veterinary pharmaceuticals;
- Diploma (certificate) of completion of advanced training courses;
- Employee job description. The duties must clearly indicate that he is engaged in the storage and sale of veterinary drugs;
- Instructions for disposal (return) of identified medicines that have expired, are falsified or are illegal copies;
- Copy work book to confirm work experience;
- Director's order appointing a person/persons responsible for the storage and sale of veterinary drugs.
To sell animals, you must obtain veterinary certificates accompanying documents, which are issued for all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at their destination.
Veterinary certificate No. 4 must be for animals purchased within the city, and veterinary certificate No. 1 must be for animals brought from other regions of Russia. Each of these certificates is stored in the store and issued for a group of animals, i.e. it can list many species (for example, rabbits 10pcs, budgies 20pcs). State veterinary clinics are required to issue such certificates free of charge, but they will probably charge money not for the certificate, but for examining the animals or testing them. Animals that were not brought into the store (for example, those born in your establishment) may not be accompanied by certificates. Permission from the Sanitary and Epidemiological Station and the Fire Department is also required, and permission from the Trade Department is required to open a retail outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization that will handle their preparation and submission; the cost of services will be about 60,000 rubles.
2. Search for premises and repairs
For a pet store, you can choose a room on the ground or first floor of the house. Due to the fact that trade in animals will take place, minimum size for premises - 80 sq. m. You need to make sure that there is an area near the store where you can walk with caged animals, as they need fresh air. For renting such premises, budget at least 70,000 rubles. Most likely the room will need fresh renovations, as well as modern system ventilation, because feed and animals can emit an unpleasant odor. The cost of repairs is 150,000 rubles.
3. Search for suppliers
Suppliers of pet supplies are found in wholesale warehouses, markets, on the Internet, and in directories of businesses in your city. You may be able to buy the product directly from the manufacturer’s factory if it is available in your area or from an official supplier imported goods in Russia. In this case, you will be confident in the quality of the product, and the prices will be lower than those of dealers. Often, animals for sale in stores are taken from nurseries that breed certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, this way you will protect yourself from possible claims about low-quality products or late deliveries.
4. Purchase necessary equipment and inventory
To open a pet store you need the following equipment and inventory:
Name | Quantity | Price for 1 piece. | total amount |
Retail store equipment |
|||
Scales for selling loose feed | |||
Cash machine | |||
Exhibition aquarium | |||
Exhibition cage | |||
Equipment for storing goods |
|||
Refrigerator for storing medications | |||
Fish storage aquarium | |||
Aquarium for storing turtles | |||
Rodent storage cage | |||
Parrot storage cage | |||
Feed storage container | |||
Water storage container for animals | |||
Furniture and equipment for staff |
|||
Wardrobe | |||
Microwave | |||
Electric kettle | |||
Total | |||
5. Personnel search
First of all, you need to find qualified specialists who will consult customers and sell your product. It is best to search for employees through specialized portals, as they provide access to resumes, reviews, and other useful information. Registration on portals as employers is paid, the cost is at least 15,000 rubles. You can limit yourself to bulletin boards (for example, Avito), it will cost less. You will also need a cleaner and an accountant; you can search for them both on paid sites and on free resources (groups on social networks).
6. Marketing policy
6. Organizational structure
7. Financial plan
Investments in opening a pet store are as follows:
Name | Amount | Cost of 1 piece, rub. | Total amount, rub. |
Equipment and inventory | |||
LLC registration | |||
Contribution to the authorized capital | |||
Making a seal, opening a bank account | |||
Obtaining a license, processing other documents | |||
Registering a cash register | |||
Promotion of the group on social media. networks | |||
Website creation and promotion | |||
Total | 1 327 220 |
*Depreciation is calculated using the straight-line method over 3 years.
The total amount of initial investment is RUB 1,565,617.
Sales will be carried out in the main areas: animals, feed, medicines, equipment for animals, accessories. The range of goods presented in a pet store can be represented as follows:
Let's present the sales plan for the main areas:
Animals | Feed | Medicines |
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