How to open a linguistic center. How to open a foreign language school. Business plan for a foreign language school: equipment for the school and start-up costs. The most famous franchises

Integration international relations dictates new rules to the modern business person, where knowledge in English becomes the norm rather than the exception. After all, the international language is popular not only in the business environment, it is used by all civilized people as a means of international communication: students, travelers, workers in science and art. And as we know, demand creates supply.

Undoubtedly, there are many offers of private tutors on the Internet, and you can always take advantage of online English teaching. However, these options are more suitable for beginners. For people who want to gain more in-depth knowledge of the language, which involves free communication and the right to test in international exams, a more serious base is required - school foreign languages.

School of Foreign Languages as a Business-the project involves the creation of a cost-effective training center that will help recoup costs in as soon as possible. How to properly organize a school and develop a business plan - we will consider in detail in our article.

First steps

If you are thinking about creating your own training center, you must first determine the goals and objectives of this project, as well as the possibilities for implementing your plans.

No doubt you've already had this idea in your mind and come up with original name his future school. Let’s call it sonorously, reflecting the main idea - for example, “Language Center”. Very cumbersome or difficult to pronounce names often carry internal rejection and are difficult to remember. In addition, interactive Internet searches require “national” titles. In any case, the choice is yours.

The issue of personnel is one of the most difficult in any business. In the future, of course, you can use the option where the school itself will train specialists, training and certifying its own students.

Let's say you already have a team of professional teachers, the necessary licenses and certificates, and you are ready to transfer your knowledge to others. Now you need to choose a room suitable for the corresponding tasks. For example, we focus on a school that will recruit 10 groups of 15 people and work seven days a week, that is, 30 days. There will be one group and office workers in the room at a time – presumably 20 people. We choose a room from two rooms - study and relaxation. In this case, you must count on a usable area of at least 150 square meters.

Based on this, calculate all potential costs associated with rent. Keep in mind that the most expensive rent is in the city center, while on the outskirts it is much cheaper. Need to find best option, where there will be the most convenient transport interchange and, preferably, a short distance from business centers and educational institutions.

Think through to the smallest detail what you will need to create a modern classroom. Most likely it will be:

computer technology;

presentation equipment;

multimedia;

comfortable furniture;

educational materials.

Don't forget about the rest room too. A mini-cafe will also be a significant plus. After all, the number of people wishing to gain knowledge at your “Language Center” depends on how comfortable and attractive your educational institution looks. .

Then you will need to document the school in accordance with the law as a property in order to pay taxes to the state. At the same time, you need to take into account all the nuances so that licensing issues do not arise in the future. Please note that entity has more opportunities to organize work with international training centers, in particular to work with international certificates and licenses from Cambridge.

The licensing procedure itself is free, but it takes a long time, sometimes up to a year, as it is carefully inspected by regulatory authorities.

The key to success lies in new approaches

In order not to get lost in the sea of offers for teaching English from various beginner schools, tutors and express courses, you need to correctly position your exclusive direction and professional opportunities.

Among the main areas of study at the “Language Center” there must certainly be:

preparation for international testing;

testing using TOEFL, CALE, GMAT, IELTS systems;

express training in fluency in spoken language.

Do not forget to emphasize that the training is conducted by English specialists who have personally successfully passed international testing and have the appropriate licenses and certificates.

Each of the areas of training requires a certain level of basic knowledge, which should be the focus of clients who have expressed a desire to learn foreign languages. Let's look at each direction in more detail.

Conducting TOEFL exams. What it is? Testing using the TOEFL system is an international test of knowledge of the English language for people of non-English-speaking nationality. When applying for a job in international company such testing is mandatory. Therefore, if you see your professional future in a foreign company or plan to study in another country, you cannot avoid the TOEFL exam.

For more serious applicants, training through the CALE system (University of Cambridge) should be offered. This testing system is considered one of the most prestigious in the world.

Oxford students are tested using the international exam systems IELTS and GMAT (for MBA students).

Express training involves relaxed communication in English in a relaxing environment. This is a very effective method that has been tested by many training programs, but our version needs to be more creative and effective in order to attract the attention of consumers.

General atmosphere - comfortable learning

Do not forget that the basis for quick and effective comprehension of the proposed educational material is comfortable conditions. For this purpose, classrooms must be equipped with the necessary technical means and comfortable ergonomic furniture.

The educational process is designed in such a way as to alternate between a complex educational program and a game program. The “feature” of our “Language Center” could be a recreational games room with an operating mini-cafe, where the main condition for staying there will be communication in English. For those who are “forgetful,” hints of traditional words or phrases that are appropriate in a particular case can be pasted on the walls and objects.

Advertising is a perpetual motion machine of progress

Undoubtedly, in order to successfully promote a project called the “Language Center”, a massive advertising campaign will be needed.

You can actively hang leaflets in places public transport or a mass gathering of people, tell friends and friends of friends about yourself, and also invest money in advertising billboards. This will not hurt if you have free financial resources. However, as practice suggests, today there is nothing more effective than an Internet resource. Online advertising today will be less expensive, but more effective: you can place banners, pre-rolls, promotional videos, etc., while reaching a much wider audience.

Particular attention needs to be paid to discount portals: “Groupon”, “Pokupon” and others, where you can “highlight” loyalty programs. It has long been no secret that at first any company, in order to attract a larger number of customers, offers the most low prices. However, you shouldn’t go to extremes: you need to weigh all the pros and cons, and then offer the optimal price.

And, of course, it is necessary to make a high-quality website with appropriate support and contextual advertising to rank in the top ten search queries. But this will require the investment of additional funds, and you need to be prepared for this.

From theory to numbers

In order to really assess your capabilities to create an English language teaching school, you need to include all the costs and possible risks in the summary table and evaluate the profitability and payback of our idea.

However, you should not expect that everything will immediately go according to plan and in accordance with your calculations. Especially in times of general crisis and fierce competition, you need to be prepared to respond quickly and have a certain financial reserve for this.

Usually, any business started from scratch progresses with difficulty at first due to lack of experience, lack of resources and low “promotion”. In addition, first you will need to work off the invested funds, so there can be no talk of net profit. Work at the initial stage is more focused on the future. At this stage, your task is to optimize current costs and contribute to the speedy receipt of profits. To do this, it is necessary to attract the estimated number of students so that income covers expenses, and ideally exceeds them.

Preliminary business calculation for the creation of the “Language Center” school

* Provided that the company operates on a simplified taxation system.

** Training of 10 groups of students of 15 people each with payment of 6,000 rubles. per month per person.

These numbers may change, but the essence remains the same - you need to start implementing the idea only if the costs are covered by income. And only then will your foreign language center, as a business project, be completely feasible.

300,000 ₽

Starting investments

185,000 ₽

Net profit per month

150 000

monthly expenses

In this article, we have prepared a business plan for a foreign language school for you. How to open a foreign language school and earn good money? Business in training courses is a niche for those who have graduated from a foreign language university or simply know foreign languages well and want to make money from it. In this review, we will figure out together how to open a foreign language school and draw up a business plan “from A to Z” (calculations for 2018).

Foreign languages are needed by all educated and even poorly educated people. For those who want to live abroad or for those who want to understand films or books in the original. And it’s simple - to become an order of magnitude smarter and more educated. Foreign languages will always be in demand in our global society.
STARTUP: HOW TO OPEN AN ENGLISH LANGUAGE SCHOOL | Business ideas

Market analysis

Of course, a person wants to receive his knowledge from a teacher who knows his business well. If you are fluent in a foreign language, or even several, try opening your own school.

In order not to “burn out” or be “crushed” by already existing large schools, even at the stage of writing a business plan, try to come up with something of your own, so that people will be interested. This could be your own program or someone else's foreign program, which for some reason is not yet used by us.

To begin with, try working with students using your own or any other method, visiting them at home, or giving foreign language lessons at home. As soon as you feel that everything is working out for you, your students understand and thank you, then it makes sense to start expanding your business. You can open a foreign language school in your city, where not only private clients, but also entire groups will come.

Another option is to open a school as a franchise. There are pros and cons of franchising: you will receive a business plan and program that you do not need to develop yourself, but in working under a franchise special conditions work (part of the proceeds will go to the owners). Initial payment - from 300,000, investments - 1 million, royalties - 7% of your school's turnover, payback period - from six months. It is believed that a franchise has about a 70% greater chance of staying afloat than a start-up school. If you're happy with it, you can try it. And we will then independently prepare a business plan for beginners.

Legal side of the issue

To open a foreign language school, you will need a number of documents. To open an educational, private school, you will need to register an ANO (Autonomous non-profit organization) or NOU (Non-state educational institution), as well as obtain a license to carry out teaching activities. After this, you can register yourself as an individual entrepreneur ( individual entrepreneur).

Plus an inspection from the SES, since we are planning to open an official school. This will take about 50,000. Don't forget about taxes - 6%.

Choosing a suitable school premises

The school should be located in the city center, or at least where there is a lot of traffic in the city, high street traffic.

To get started, it is enough to rent an office space with an area of 50 m² or more. Indicate in the business plan the costs of renting premises - from 30,000 rubles (Moscow - 60,000).

Usually, renovations in office premises are not required, but it will be necessary to “finish” it for the school: a blackboard, a world map in a foreign language, educational posters, frames with certificates, licenses, etc. It is reasonable to purchase a projector and other personal equipment so that, for example, , watch educational films in a foreign language. Prepare 80,000 for the second point.

In addition, you can rent a room for lessons for several hours. This is a very reasonable option that allows you to save money. significant funds. Many training and business centers provide such services at affordable prices. What is important here is the location (center, proximity to the metro), cost, the possibility of organizing coffee breaks, and the availability of teaching equipment.

Educational materials

For business you will need to purchase textbooks, methodological notebooks, books, stationery, CDs, cassettes.

Textbooks, as a rule, are purchased from you by students, but the school will have to make bulk purchases. Every month for the second item you may need from 10,000.

Teachers for a foreign language school

Hire teachers yourself, after a preliminary interview. Each of them will be the “face” of your school. Subsequently, you can create programs together based on student opinions or learning outcomes. For different categories of people (schoolchildren, students, working class, elite class, etc.) their own program must be developed; different people using the same program, it will not be effective.

The average salary of a teacher is 20,000 (Moscow - from 35,000). If you teach yourself, you will save a lot of money, besides, you will constantly maintain your level and know for sure what the school students need.

If there are at least 2 groups per day of 6 people, then it is advisable to take 4 teachers, including yourself. These costs are about 60-110,000 rubles per month.

Cost of education

In different cities, the cost of an hour of training with a teacher varies greatly - from 300 to 2,500 per hour. Let's take the average figure of 400 rubles per hour, since you have groups, not private lessons. Although, of course, you can take on individual students, increasing the cost accordingly.

Let’s say that every day there are 2 groups of 6 students, plus individual lessons 2 times a week. The business plan will include turnover data - from 150 to 400,000 a month, depending on the city.

Plus there are corporate orders which will bring very good income. We can say that the school will pay for itself with good PR in the first months of operation.

Searching for clients, advertising courses

Website - from 25,000 rubles. Banners - from 20,000. Monthly advertising costs - from 20,000 and above.

Start-up capital and business payback

initial capital - 300,000;
monthly expenses - 150,000;
monthly income - from 200,000 minus tax from 6% - 185,000.

Payback - from six months.

Net profit in subsequent months of work is from 100 thousand rubles.

Roman Agarkov specially for Intellectis

* The calculations use average data for Russia

RUB 635,800

Minimum start-up capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open a language school to provide a range of available services in the field of learning foreign languages and translation in a city with a population of more than 1 million people. The main source of income for the institution is payment for teaching a foreign language.

Language schools provide a range of services for learning various foreign languages for different levels of student preparation.

Every year the popularity of language schools increases - people realize the advantages of speaking a foreign language and strive to study it. Therefore, a linguistic school is a prestigious, sought-after and profitable type of business.

Main advantages of business:

relatively small amount of capital investment;

promising direction, annual growth in demand for this type of service;

quick payback.

2 DESCRIPTION OF THE INDUSTRY AND COMPANY

IN modern world The role of foreign languages is rapidly increasing. This trend is especially noticeable during times of crisis, when interest in learning foreign languages increases sharply. Analysts attribute this phenomenon to people's desire to purchase competitive advantages, which will increase their value as specialists. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely when traveling abroad, someone is preparing to enter abroad or for the Unified State Exam, and for others it is becomes a hobby.

Over the past ten years, attitudes towards learning foreign languages in Russia have changed noticeably. Firstly, the demand for this type of service has increased. Secondly, training opportunities have expanded - today the market offers various ways learning foreign languages, and everyone can find the form of training that suits them. Language schools and courses, tutors, online learning, classes with a teacher via Skype, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that traveling is much easier if you know foreign languages;

98% of respondents said that a second foreign language would help them in their career;

95% believe that learning a second foreign language will improve mental abilities;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth rates in foreign language learning, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by an international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is associated with the fact that the standard school curriculum and training program in universities is inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are varied: 26% consider a foreign language as a factor career growth, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language while planning to emigrate, 8% - to pass exams at school or university, and 7% - to pass the international exam TOEFL, IELTS. 4% learn a language to communicate freely when traveling.

On Russian market 76% of students choose English, German – 10%, and French – 7%. The remaining 7% comes from Japanese, Chinese and other languages. It is worth noting that the study of Asian languages in Lately gain popularity.

When answering the question what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed to travel to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages would like to gain this knowledge.

Thus, teaching foreign languages is in great demand, and the popularity of this type of service is growing every year.

Ready ideas for your business

Today, in the largest cities of Russia, the practice of studying foreign languages in language schools and courses that can create the necessary conditions. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. Number of language schools and courses in the largest cities of Russia according to 2GIS data

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of studying foreign languages varies, depending on the form of training - in a group, individually for one academic hour, or purchasing the entire training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages to include in the program.

Ready ideas for your business

Thus, the dynamic development of the market for paid educational services in the foreign language segment allows us to talk about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of a language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages will be available for study, as well as what audience of courses is expected - children preschool age, high school students, students or working adults. The development of educational programs, the range of services provided, planned sales volumes, and the organization of the educational process depend on this.

The most popular language is English, followed by German and French. This set of foreign languages is considered mandatory for linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract clients, since competition in the field of teaching foreign languages is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study that suits them at your school:

express training in fluency in spoken language;

English for children;

preparation for Unified State Exam, TOEFL, IELTS exams;

intensive foreign language training;

group and individual lessons;

specialized business English courses;

family education (with the ability to create a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff, etc.

This project involves the opening of a language school offering the following types educational services:

General training program in English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes spoken language and grammar. For the English language, it is expected to select a program depending on the level of knowledge - beginner, basic, advanced;

The intensive (accelerated) English language teaching program includes three levels - initial, basic, advanced;

Preparation for exams: Unified State Exam, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparation of schoolchildren for passing the Unified State Exam and Unified State Exam. Group and individual courses are expected;

Spoken English. The course is focused on expanding vocabulary and live communication practice;

Business English. The course includes studying grammar, expanding vocabulary, studying specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Training is based on alternation educational activities and various games, which allows students to effectively learn the material.

Translation services – written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese and vice versa. Translation in progress various types documentation, advertising and other texts.

Ready ideas for your business

In accordance with the specified list of services, the required office space is determined, a staff is formed, a class schedule is drawn up, and a marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the city population aged 16 to 45 years, families with an average income.

Of great importance for a language school are form style, a memorable name and logo, so before launching the project it is recommended to carry out work on naming and image creation. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name.

The location of the language school also plays an important role - it is necessary that students have a convenient way to get to school. It is advisable to choose an office in a public place, on a crowded street. Locating a school in a residential area will become a competitive advantage, since the proximity of the school to home is a determining criterion for some consumers when choosing.

A sign indicating the location of the language school must be placed near the school. Coordination, production and installation of an advertising sign will cost approximately 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. This includes: distributing promotional leaflets and posting notices in the elevator. The budget for this type of advertising will be about 10,000 rubles. To form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on a social network, a “refer a friend - get a discount” promotion, etc.

You must also create a group or profile in popular in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information- it can be exciting videos in a foreign language, Interesting Facts about the languages of the world, useful infographics, etc. Marketers note that the company’s provision of useful and, most importantly, free information increases the degree of loyalty of potential customers. Through social networks it is convenient to conduct various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the school’s reputation, but also simplify the process of informing about services. On the site, users will be able to read the description of each course, view the class schedule, check prices, take a test to determine the level of training, find out contacts and location of the school, and get acquainted with the teaching staff. Creating and promoting a website will cost approximately 50,000 rubles.

It is necessary to use promotion tools comprehensively - then advertising will give the fastest and most effective results. However, it should be understood that for a language school, as for any service sector, the most effective way advertising is word of mouth. That's why best advertising for your language school – qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

Opening a language school includes the following stages:

Registration in government agencies. In accordance with Art. 91 Federal Law “On Education in the Russian Federation”, additional education is subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming completion of a particular language course. To issue a state document on completion of training, you must obtain a license from the local department of the Ministry of Education. The simplest option is to organize a language school with individual teaching activities - in this case you will not need a license, but you will not have the right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
Additional education for children and adults, other, not included in other categories
Translation and interpretation activities.
Location and selection of office. A good location implies proximity to educational institutions, shopping centers, crowded streets. It is desirable to have free parking and convenient transportation. Also, when choosing a room, you need to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics. The optimal size of a room for a language school is from 100 m2 - this area is enough for two classrooms and a reception room with a reception. If you intend to provide individual training services, it is recommended to provide a small office for this.

To implement this project, it is planned to rent an office with an area of 100 m2 located in one of the residential areas. The cost of renting such a room with renovation will be on average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English language classes, where classes will be held daily. The second classroom will be used for classes in other languages. This division will allow you to properly design the space and make it easier to draw up a class schedule.

Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully select personnel. You can search for employees as follows: on specialized websites; collecting information through friends; monitoring of teachers of secondary and private schools with subsequent employment offers.

The composition of the teachers also determines the schedule of the language school. It is expected that the work schedule will be from 10:00 to 20:00, seven days a week, since the presence of weekend groups will allow us to serve a larger number of clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge acquired during the course. Group enrollment is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large groups of 8-16 people. An even number of students in a group is recommended, since during the learning process it is often necessary to split the group into pairs to complete tasks, which increases the effectiveness of such learning.

Table 2 shows the sales plan and revenue calculation for the first year of operation of the language school. The implementation plan is drawn up taking into account the operating mode, the number of courses being implemented and their duration. For example, an intensive English language course takes 72 academic hours, and a general course takes 144 hours.

Table 2. Implementation plan for the first year of operation of the language school

Name of foreign language	Number of courses implemented	price, rub.
English
German
French
Spanish
Italian
Chinese
Japanese
Translation services		250 rub/1000 zn.
TOTAL	7925000

6 ORGANIZATIONAL PLAN

To operate a language school, it is necessary to form a staff of following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and impressions of the school as a whole depend on their professionalism and communication skills. Based on the drawn up implementation plan, the language school needs to hire 2 teachers in English and 1 teacher in each of the other foreign languages. Thus, the teaching staff will be formed of 8 specialists.

When choosing teachers, the following requirements must be presented: a higher education (preferably linguistic), excellent knowledge of spoken and written language, two years of work experience, and the presence of a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. Requirements for an administrator are limited to a high level of discipline, responsibility, and communication skills. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. Part-time employment is expected for the cleaner and accountant.

A school leader is also needed to act as a manager. All personnel are subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will be 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Language school staff

General payroll
Staff	The number of employees	Salary per 1 employee (RUB)	Total salary (RUB)
Supervisor
Teacher
Administrator
Cleaner (part-time)
Accountant (part-time)
General salary fund	274000

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to decide on the costs of furniture, technical equipment of the office and the purchase of educational material. Approximately 54% of the initial investment is in office furniture and technical equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Furniture and appliances:
Table (study)
Table (for teacher)


Magnetic whiteboard
Educational material

Computer

Wi-fi router


Stationery
Microwave
Wardrobe

Registration:
Individual entrepreneur registration
Making a seal, opening a bank account
State duty for a license



Website creation and promotion
Working capital:
Total			6355800

Fixed monthly costs are shown in Table 5. Of these, almost 70% of the costs are wages employees. Depreciation is calculated on a straight-line basis over 5 years. Monthly costs also need to include costs for updating methodological material, since this is important element educational process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The planned revenue is 660,416 rubles per month. It is planned to reach the target figure in the fourth month of the school’s operation.

8 EFFECTIVENESS EVALUATION

The payback period for the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project when reaching planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year is 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Opening a linguistic school is associated with the following external risks:

high competition in the current market of paid educational services. Monitoring prices, thoughtful pricing and advertising policies, identifying and implementing your competitive advantages will help reduce this risk;

an increase in rental costs, which will entail an increase in fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor;

risks under contracts with suppliers of educational materials. This risk can be reduced by complying with the requirements of the Civil Code of the Russian Federation and other legislative acts when concluding contracts, selecting reliable suppliers, determining the amount and procedure for compensation by the supplier for damage caused;

seasonality of business, which reduces the demand for educational services in the summer months. It is possible to mitigate the risk during development marketing strategy, an effective advertising policy that includes promotions and bonuses.

Internal risks include:

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

lack of qualified specialists. This risk will be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees during interviews, cooperation with universities that train translators and foreign language teachers;

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investments in school: from 150,000 rubles.
Payback period: from 6 months.

This is often asked by people who themselves know him perfectly.

To start, a relatively small capital investment and staff are required.

At the same time, demand for the service remains stable.

More and more people are learning English for career growth, travel abroad and just general development.

However, desire alone is not enough in a highly competitive environment.

It is important to carry out marketing analysis, choose advertising methods, correctly register activities and calculate expenses.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The procedure for obtaining papers is simple.

Therefore, even beginners will be able to cope without resorting to intermediaries.

Language courses are educational program, the existence of which is possible only after obtaining a license.

Only it gives the right to hire training staff.

The good thing is that this document no longer needs to be renewed every 5 years.

Once you receive a license, you can use it for the rest of your life.

If you are the only one teaching, registering as an individual entrepreneur is sufficient.

Do not forget that you will also need to register with tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language, the total number of people who speak English is over a billion. This is approximately every seventh earthling.

Demand for learning foreign languages in this moment not completely satisfied, despite active competition and saturation of this segment.

In addition to English, French, German, and Italian are popular.

People need to increase their level of knowledge for the sake of increasing working qualifications, trips to other countries, for emigration abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and on the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before taking international exams.

Generally, target audience English language courses are divided into the following categories:

tourists;
children from 3 years old;
emigrants;
employees of companies where English is necessary for career advancement;
people who learn English for self-development;
future teachers.

List of competitive advantages for the school

It has been mentioned more than once that competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight several powerful competitive advantages.

Before opening an English school, it is important to make sure that it will have distinctive features:

Certificate.

It’s a big plus if, after completing the courses, you can issue training certificates to your students.

Of course, it will not be possible to issue an international diploma.

But a regular sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to show off to friends, and a document that can decorate a resume.

If you are just about to open courses, price dumping is a justified step.

Affordable prices always attract customers.

And this will allow us to launch “word of mouth”, which is the best method advertising.

Native speakers.

As you know, a foreign language is best learned through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve live speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school , but also how to attract customers.

Of course, the most effective method– this is word of mouth.

But in order for word of mouth about you to begin to spread in all directions, you need to attract the first visitors.

To promote your English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Internet promotion attracts financial accessibility.

The site needs to be optimized, filled with interesting content, and promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you are looking to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

There is no need to completely abandon standard promotion methods.

English language courses are an area of business in which promotions and competitions work well.

For example, you can offer a client an impressive discount (20-30%) for inviting a friend.

If the main clientele is children, it makes sense to enter into cooperation agreements with regular educational institutions, kindergartens and other places where young parents can gather.

How to choose a premises to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a classroom in an educational institution.

Then the rental cost will be significantly lower, and you will have more money to invest in educational materials.

Overall, you should not face any difficulties when choosing a location.

This should be a room that clients can reach without problems both by car and by public transport.

For large cities, renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client turns to the company that is simply closer to home.

However, for small towns, accommodation in the center is really more convenient and more prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment do you need for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, furniture for the classroom, a blackboard, and equipment for the rest room.

The larger the number and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

Equipment criteria	Description
For activities with children	Educational posters, cards, small toys, children's books with large print and bright pictures. It would also be a good idea to purchase a projector to show cartoons in English.
Tutorials	It is important that educational materials are as “fresh” as possible. A big drawback of school education is teaching from Soviet-era books, where the information has become obsolete. The same can be said about the level of teachers. At language courses in private school you can provide clients with useful, relevant knowledge. The best material modern manuals from America are considered, complete with workbooks. It would be good if you could also collect a library of popular books in English and periodicals for your students.
Furniture	Tables and chairs for the classroom, armchairs and a table for the recreation area.
Technique	In order to open a small English language school, it is enough to purchase 1-2 computers, a Wi-Fi router and a working mobile phone.

How to choose staff for a school?

You can open an English language school on your own, with the help of family members.

However, to develop the business, the staff cannot be less than 2-3 teachers.

In addition, you will need to do administrative work, hire security, etc.

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that former teachers and tutors often decide to open an English language school, the issue of financial investment becomes the most important.

How much it costs to open a school depends on a number of factors: the area of the rented premises, the number of clients used advertising methods and others.

Let's consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time starting investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and therefore the payback period, depend on the occupancy of your English language school.

According to average statistics, with only 2 teachers on staff and an ideal 100% workload, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, payback will occur approximately in six months.

You can increase your profit by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

Watch a video interview with an experienced entrepreneur in this business field:

5 tips from the pros on how to open a successful English school

It is easier, oddly enough, to cope with fierce competition in big cities.

There, “proximity to home” will be added to the competitive advantages for many.

People love to learn through play.

Introduce days devoted to interactive teaching methods, watching films, and discussion club meetings.

For quality language learning, regular work is required, and not just a couple of times a week when the client comes to class.

Enter your homework and remote form support.

This way, students will learn faster, and their loyalty to the English school will increase.

A good bonus for an English language school is to open a relaxation room with a cafe.

Students will be able to chat over a cup of coffee, finish assignments, and wait for the lesson to start.

Such loyalty systems actively attract new customers.

If a person comes to the first lesson with a discount and receives the highest level of service, he will definitely come back again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

No amount of competitive advantage will force clients to become permanent if the level of training is low, as well as the qualifications of the teachers.

Personnel improvement courses, thematic events, advertising campaign on the Internet will allow you to create constant flow students.

In this case, no competition will be fatal for the business.

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Alexander Kaptsov

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Knowledge of a foreign language is becoming a necessary component for conducting modern business, diverse trips outside the country and beyond. General globalization has brought the activities of linguistic centers into the category of the most popular and profitable. How to organize a foreign language school from scratch? What do you need to know to open a linguistic center? Example ready-made business plan for a linguistic center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, the following is determined:

Audience of students . Classes for kids, schoolchildren or adults.
Range of languages taught . The greatest demand is for English and German, Italian, and Spanish. In the future, the language palette can be diversified.
Main areas of study : preparation for international level tests, tests on certain systems, a foreign language for communication or for specialized use (in maritime professions, medicine and others).
Organization Russian business always starts with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activity:

more suitable for beginners. Less paperwork. There is an opportunity to provide paid services, hiring staff and renting space. However, certificates cannot be issued. Therefore, the activities of individual entrepreneurs are of an advisory nature; they cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, not a teacher.
A full-fledged educational structure will require non-state status educational institution(NOU) or the format of a commercial institution (LLC). This allows you to issue a document confirming receipt to clients who have completed the training course. additional education– the fact of training is confirmed by a certificate or certificate.

So, we start with the following organizational and legal steps:

Registering a business is choosing its form.
Registration with the tax service and Pension Fund(state or non-state).
Licensing of the activities of the linguistics center.

What documents are required to operate a foreign language school? Licensing of a linguistic center

In fact, the license confirms the linguistic center’s readiness to conduct classes at the proper level. This concerns the qualifications of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

Plastic bag necessary documentation differs in volume.

You must provide:

Constituent documentation.
Papers for the premises (lease agreement or document confirming ownership rights).
Application for a license.
Receipt for payment of state duty.
Documentation for personnel (diplomas, etc.).
Certificate of availability of specialized literature.
Study plan.
Permits issued by the fire service and sanitary-epidemiological supervision.

Certainly, full list requires clarification from the Ministry of Education.

For your information . All copies are certified by a notary. The period for reviewing submitted documents is 60 days. No extension required. For some time now the license period has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for a linguistic center, you need to be guided by several parameters:

Convenient transport interchange (proximity to stops, metro stations). The client should not experience any inconvenience when getting to school.
Availability of parking spaces (preferably free).
It’s a good idea to open in one of the central city areas, but those with a high population density are also suitable. In this option, the first clients will probably prefer evening training. This means that the illumination of the area is also of great importance.
It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
Office centers with a pass-through system are considered only if there is a separate entrance.

A few words about the premises itself. To accommodate several classes, 100-150 “squares” will be enough.

The basic requirements primarily concern issues of comfort:

Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
Good classroom lighting.
Good microclimate system.
Equipped bathroom.
Possibility of connecting to the Internet.

A relaxation room with the opportunity to drink tea and have a snack would not hurt. Many students will come after a day of work.

What is needed to organize the work of a linguistic center: a list of what is needed for a foreign language school

A school where foreign languages are studied opens after certain organizational measures have been completed. They relate to room equipment, interior design, personnel selection, selection of training methods, promotional events and determination of marketing policy. Let's deal with everything in order.

Equipment

It’s not hard to guess how to equip the classrooms:

Tables and chairs.
Shelving.
Whiteboards (preferably magnetic marker boards).
Computers (one is enough to start with).
Router.
Air conditioning, fan, heating devices (if necessary).

For greater convenience for students, it is necessary to acquire:

Cooler.
Microwave oven.
Electric kettle.
Wardrobe for clothes.
A sofa for those waiting to register for the course.

Don't forget about the reception. It's special workplace. It requires a special set of furniture and computer equipment.

Interior decoration

A full-fledged language school needs a corporate identity, a memorable name and logo. The interior is designed based on your own image. Of course, this is a job for design professionals.

Mixing styles (modern and canonical) is acceptable.
Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with levels A, B, C. These levels are accepted in the European system in relation to the study of foreign languages.
Natural materials for furniture and wall coverings are welcome.
Canvases with various images or statements in the target language are placed on the walls.
The abundance of bright colors is excluded, predominantly pastel shades are used.

It is important to create a stylish interior conducive to learning.

Inventory

This category includes:

Sufficient amount of stationery.
Consumables for office equipment.
Educational kits (textbooks, manuals, manuals, etc.)
You will have to buy a safe for documents.
Other little things, without which it is difficult to work with students.

Personnel and teaching methods

Employees are selected using special services or based on recommendations from friends.

The staff of the language school consists of the following specialists:

Directors or a manager performing general management.
Teachers . List of requirements: diploma higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the presence of a proven teaching methodology, knowledge in the field of cultural characteristics of foreign countries will not hurt.
Administrators . It is better to hire a spirit person for shift work.
Cleaners . She will only have a few working days a week.
Accountant – remote work option is recommended.

There are only three main methods of teaching languages: commutative, design method, training lessons. Each business owner chooses which one to give preference on his own. As a rule, this activity is carried out by teachers who already have some experience in this aspect.

Advertising and Marketing

It is better to entrust the creation of a logo and brand formation to a freelancer.
At first, it is recommended to actively distribute flyers in the area where the school is located. This will serve as a kind of notification to passers-by about the new educational institution.
Operating time client base promote bonus programs and promotions. For example, a story about the school on social networks is rewarded with a free lesson, a friend brought to class is rewarded with a 10% discount, everyone gets a free first lesson, and so on.
Without your own website or page on social networks, it is difficult to promote yourself. Available on Internet resources detailed information about the linguistic center with a class schedule, information about enrollment in new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and not to skimp on contextual advertising.

Many experts consider the impact of word of mouth to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of word of mouth. However, first you need to attract students and develop a positive reputation. Only after this will graduates of the language school begin to tell their surroundings about an excellent educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculating the costs and profitability of a linguistic center

Funds required to resolve organizational issues:

Cost item	Amount of payments, in rubles
Registration with government agencies	50 000
Licensing	2 600
Rented premises renovation	50 000
Equipment + inventory	310 000
Sign installation + website creation	70 000
Total	482 600

Monthly expenses for salaries of employees, including teachers, whose income consists of salary and interest for lessons taught:

Approximate calculation of current monthly expenses: