School business plan. How to open a private school from scratch. Classical Russian high school

How to open a private school - ready business plan + recommendations for obtaining a license + 5 factors that will make parents invest in your school.

Capital investment in business: 3,000,000 rubles.
Payback of a private school: from 1 year.

Entrepreneurs often ask: how to open a private school- not only for the sake of creating a source of stable income.

First of all, love for children and sincere dedication to the educational process leads to this industry.

However, even extensive experience as a director does not provide a full-fledged preparation for opening a school on an entrepreneurial basis.

For the organization, there are many important points to consider, which we will analyze in this article.

Characteristics of modern private schools

On this moment A very small percentage of children study in private schools.

The largest and most popular establishments are located in big cities.

According to the results of numerous surveys, many families in villages and small towns would like private institutions to work in their area as well, because moving a schoolchild to another city is very expensive.

Documents for opening a private school

To purchase a license, you need to collect documents, the list of which includes:

a statement from a private person - the founder, as well as;
appeal directly from a legal entity with a certificate of tax registration;
a copy of the charter adopted by the founder of the LLC;
certificate that this non-profit institution has been registered (copy).

Original documents are not required, it is enough to present copies certified by a notary.

Before registering for a license, you need to have a clear idea in the business plan of how many students you can accommodate - these data are taken into account by the employees who draw up the documents.

The pedagogical plan of the school

In the process of registration educational institution, you need to provide a plan of pedagogical activity with a complete list of all planned disciplines.

The specialists of the regulatory authorities may amend if the load on the student exceeds the allowable rate.

The standard curriculum provides for the following disciplines:

Russian language and literature;
foreign languages(usually English or German);
mathematics;
Informatics;
Physical Culture.

State accreditation and promotion

One of the main advantages of any private school is the availability of accreditation, which in itself is the result of many years and successful work educational institution.

As soon as accreditation is passed, the institution will be listed in the lists of the best private institutions in the region.

More and more parents will send their children there for education.

To do this, you need to work for at least three years, and release at least one class.

Then the Ministry of Education Russian Federation will evaluate the results of the work and in a positive decision will issue state accreditation.

This is an important and indisputable proof of a quality education system.

In order for as many people as possible to know about this, it is possible to hold open days once or twice a year, to encourage teachers to cooperate with scientific projects and regularly communicate with parents, asking about topics of concern to them regarding the education and behavior of children.

Private school step-by-step business plan: choose a room

At the initial stage, when a business plan for a private school is being drawn up, it is necessary to decide on the premises, which, in turn, must pass all the necessary checks (SES, fire inspection).

In an institution where children will study, a canteen, a medical center, and a room for physical education are also important.

Outside the building, you can place a stadium, a playground and benches.

All premises and objects must be registered to the owner.

Each of them has a separate document confirming the ownership.

What equipment is needed?

The private school provides many facilities for learning activities: classes, as well as rooms where students will be treated, eat, engage in physical education and spend their free time.

The table shows what costs should be provided for the purchase of equipment.

room	Equipment	Estimated cost (rub.)
Total:		from 2,100,000 rubles
Classes	Desks, chairs, teacher's table and chair, blackboard, cabinets	from 300 000
first aid post	Tables, chairs, cabinets, couch, medical devices	from 200 000
Dining room	Tables and chairs, kitchen appliances, refrigerators	from 900 000
teacher's room	Tables and chairs, shelving, carpets	from 100 000
Gym	Ropes, balls, exercise equipment	from 500 000
Game room	Tables, sofa, TV, ottomans, pillows	from 100 000

The equipment for conducting the classes provided for in the business plan must also be checked by the relevant specialists.

Key Personnel

High-level specialists should work in a private school, with a better approach to the curriculum for schoolchildren.

It is very difficult to find qualified personnel, but you can contact employees of state institutions - there is a chance that someone will consider offers.

A private school can be managed by a person with a pedagogical or other education.

In this case, the fact that he quickly establishes contact with students and teachers plays an important role.

In addition to teachers, teachers may also work on staff to conduct classes in the afternoon.

Very often, children stay after classes for a couple of hours, and various music and choreography classes can be held with them.

The staff should also include an accountant, medical staff, cleaners, kitchen staff and security.

Job title	Qty	Rate (rub.)
Total for the month:		RUB 1,460,000
Director	1	80 000
Deputy directors	2	60 000
teachers	20	35 000
Psychologists	2	25 000
guards	2	30 000
cooks	6	30 000
cleaners	4	12 000

How to attract parents to become clients of a private school?

A business plan for a private school can be successfully executed if there is a source of investment.

Basically, private institutions are sponsored by parents who expect the school to be equipped with everything necessary to make their children's studies interesting, rich and successful.

It is not only four meals a day and toiletries, but also cool equipment, furniture and electronic devices.

Management must be aware of what is missing and what financial investments are needed for this.

In order for parents to invest in the development of the school, they need to be motivated by the following:

participation of children in various competitions and festivals;
improvement of the school grounds;
preparing children for the olympiads;
balanced diet;
complete physical education.

Parents can pay only 70-80% of all costs, to finance the remaining needs of the school, it is necessary to attract sponsors.

To find a future school partner interested in sponsoring an educational institution, you need to regularly attend exhibitions various areas activities, actively communicate with representatives of firms.

How much does it cost to open a private school?

Depending on the business plan and the number of students who will study in a private school, an approximate cost price is compiled.

Capital investments

Regular investments

An experienced director of this educational institution tells in more detail about the features of the work of a private school:

Payback and profitability of a private school business

All costs can be recouped no earlier than in a year, if we assume that the cost of the annual education of one student will be about $ 500.

There are several additional options for making a profit, among them it is worth highlighting:

entrance fees to start studying at the institution;
grants;
paid extra classes.

Educational activity is a demanded and necessary branch in our life.

Very often, public institutions do not meet the level of quality education and the expectations of parents, so more and more children begin to study in private schools.

The answer to the question What does it take to open a private school?, there will be advice to communicate as much as possible with specialists in the field of education in order to draw up a successful business plan, and in the future to acquire state accreditation.

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Probably, there is no teacher who would not dream of opening a private school. ABOUT own school dream and some parents, and of course, children. Their fantasies bear little resemblance to the real life of the educational institution. But even teachers who have worked in a regular school all their lives have a poor idea of how to open a private school, what it is for and what thorns will have to go through. Teachers are usually bad managers, so both are needed for the successful functioning of such an institution.

Opening a private school: three reasons

A private school as a business that generates income is not considered by everyone. Statistical studies show that in Russia there are three main reasons for their discovery.

Some businessmen try to open a school not for profit, but for the children of the founders to receive a decent education. Such parents finance the educational institution on their own. It often happens that at the end of the education of the children of the founders, the school slowly dies.

Large companies often open closed schools, in which only the children of employees study. These institutions also do not generate income, and most often are fully subsidized by the founders. Similar establishments in Russia and abroad are run by Gazprom and some other business giants. The purpose of the training: obtaining a European level education, preparing a reserve for your company.

Only a third of private schools are opened so that children can get a decent education, and founders and teachers can get the same profit.

Where to begin?

If we consider the school as a business project that makes a profit, you will have to start with a market analysis. At first, you will have to think not about how to create a private school, but about what kind of educational institution the city lacks and what it should be like.

General words and vague goals like “to provide a quality education” are fundamentally wrong. The goal that should be set immediately after the market analysis, as well as the entire business plan of the school, should be extremely specific. Here is a good example.

Short-term goal: building a recognizable own name, entry into the private school market, return on investment (or profit).
Long term goals:
- creation of a network of schools;
- expansion of the service market;
- creation of a base for preparing for international exams;
- establishing links with universities;
- Creation kindergarten as a link preceding the school.

Goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open "their" educational institution were wrong at the very beginning, trying to open a private school as an end in itself. It should differ from those already discovered not only by the level of education, but also by the original author's methods, additional courses, and an educational process unlike any other.

Thinking about how to open a private school in Russia, the founder must clearly understand: a good school skillfully combines adherence to established standards and all the wishes of parents. Not every manager or teacher can do this. That is why the staff of such an institution should not only include teachers, administrators and psychologists.

If the founder wants to open a school in order to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs in the staff. Naturally, the institution's budget, which consists of 80% of parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the duties of these specialists. All these reflections should form into the business plan of the school and its charter.

How does a private school start?

Once the goals are set, and worthy employees have appeared in mind, you can move on to the basics: start opening a private school in real life, and not on paper. First, a legal entity is registered, an individual entrepreneur is opened.

Open an account, receive a seal and proceed to obtain a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

Permission (duly executed) of all instances.
Staff schedule.
Schedule of lessons.
Software (meaning school, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account. At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most of the students are brought by their parents. If at this stage the businessman is still thinking about how to open a private school, he can deal with its equipment and selection of curricula.

About programs, textbooks and chairs

The question is no less important than the thought of how to open a private school without outside help. You can take standard programs, but then such an institution will be of little demand. It is better to develop them yourself, taking into account existing standards and requirements.

Teachers know that any author's program must be approved by the Ministry. Therefore, the Founder will have to take care of a methodologist who can check all documents before submitting them to the Ministry.
Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be decided.

Not only economists and methodologists, but also business executives should take care of how to open a private school. It is they who buy furniture, provide repairs, form the technical base. Well, if the staff is recruited by competition: best school we need the best workers.

Today, many parents prefer to send their child to a private school, rather than a public one, so that he receives a decent education. The general distrust of Russians in the education system is growing every year, thereforecan be a good option for a businessman. You just need to think through everything, calculate and understand exactly how it will be necessary to act to open a private educational institution. In this article, we will analyze the important nuances and answer a number of frequently asked questions.

Introduction

This business plan was developed for a city with a population of 600 thousand people, so if you live in a metropolis or in a smaller town, then you need to recalculate it and study the demand for a similar product among the population. Your main goal will be to launch an educational institution that teaches children in the course of primary and secondary education, giving them the appropriate certificates for further admission to state technical schools, universities and other institutions.Your educational institution will provide services for teaching children from grades 1 to 4, from grades 5 to 9, offer everyone who wants English courses, preparation courses for general and unified state testing, and a variety of sports sections will work in it. Your target audience will be parents of young and middle children school age above average income who want to give their children an exclusive education, as well as parents of children who cannot attend regular educational institutions.

Private schools enjoy well-deserved popularity

The total investment in the project will amount to 14.5 million rubles in 2019 prices. At the same time, 10 million rubles will need to be invested to start, and 4.5 million will be needed as working capital. It will take 7-9 months to launch a new school, it is advisable to guess so that you open in August and enroll children for the new school year.

Work principles

So you've decided to open a private school. What needs to be done first? Before studyingLet's look at some of the nuances of her work. At the beginning of 2019, the number of private schools operating on the territory of the Russian Federation was one and a half percent of the state ones. Their number is gradually growing, but there is an acute shortage of such establishments due to relatively high investments, low profitability and the overall complexity of the work. But with the right approach, you can create a full-fledged business that will bring you a stable profit and which has prospects for further development.

Lessons in a private school are held on an individual or government programs. The group usually has no more than 10 people, while the total number of students in the school is 120-150 people. The main advantage of such education is that the teacher practices an individual approach to students and gives them in-depth knowledge of the materials. Classes at the school last either half a shift (from 8 to 13), or a full shift (from 8 to 18.30), depending on the program, class content and other nuances. As teachers, you will need to hire experienced professionals with specialized education. Moreover, you will need separate specialists for primary school and separately for the middle ones. For the described school, you will need at least 10 teachers who will need to be brought into the state, as well as at least 5 more part-timers who will teach lessons in non-core subjects.

In total, you will need about 20 employees for the entire school. Your educational institution will work according to the standard scheme from Monday to Friday (the main classes of the program). On Saturday and Sunday, additional classes will be held for those who are lagging behind, electives, individual lessons according to an expanded program. To arrange an educational institution, you need to find a room with an area of 1200-1500 m2, preferably 2 floors. In total, the school should have at least 9 classrooms for classes, one teacher's room and the head's office. The institution will need to equip a computer class, a dining room, a gym and an assembly hall for music lessons or various performances / events.The order and safety in the institution will have to be monitored by a specially hired security guard.

Training is conducted in small groups

What lessons will be taught

Composing , you need to take into account what kind of lessons will be held in the institution in order to recruit the right teachers and motivate parents. So, you will be teaching classes for students from grades 1 to 9. The main emphasis will be placed on mathematical disciplines and physics, as well as in English. Students will not be divided into classes, but by level of knowledge into groups. Usually, English is taught according to British and American programs, which include studying grammar, teaching writing skills, practicing speaking and reading. In some schools, high school education is generally conducted in English so that there is no language barrier.

This practice allows graduates to enter higher educational institutions in Europe or America by passing the relevant exams. They will be well versed in English, speak it and even think, that is, in fact, it will become native for them. In addition to the basic subjects, there will be training in social science, Russian language and literature, chemistry, biology, classes in physical education. Often in private schools they teach dance and music, vocals or athletics. Also, students attending the school receive meals in it: breakfasts, lunches and dinners.

Consider what prices are in traditional private schools. For admission, you must pay approximately 15-20 thousand entrance fee (one-time payment). Further training costs about 15-20 thousand per month. This amount includes tuition and meals. Additional classes and electives are paid separately at a rate of 300-600 rubles per hour.

How to issue

Consider what documents are required to open your institution. The activities of NOUs (non-state educational institutions) are regulated by a whole range of laws and regulations, from the law on education to government decrees and SanPin standards. To open an institution, you definitely need to obtain a license from the local education department. To do this, you will need to submit an appropriate application and pay a fee, which is 7.5 thousand rubles. The management will consider the issue of issuing a license for about 2 months, so this must be done in advance.Next, you will need to register with the tax office as an entrepreneur (usually registered as an LLC) and receive codes 80.10.1, 80.10.2, 80.10.3 and 80.21.1, which are associated with education.

The school needs a separate building

Attention:you can get state accreditation after you graduate your first students. But before applying for accreditation, it is necessary that at least three years have passed since the receipt of the license. Accreditation is obtained from the Ministry of Education.

In order for your students to continue their education after graduation, you will need to enter into an agreement with another school that already has accreditation. They will pass the exam there and receive the corresponding certificate. After passing the accreditation, you will be able to issue the appropriate certificates yourself. Please note that the school also needs to have its own medical room. To open it, you will need to obtain a medical license.

How to find clients

If you want to make a stable profit, then you will need to take care of a marketing program. You need to approach this very seriously, because if you do not get the children to form a full-fledged group, you will not be able to pay for the work of teachers. Note that the level of competition in this area is quite low, so you are unlikely to be hindered by competitors. But still, before opening, you need to study the market in order to understand whether you will have to work next to a functioning private school.

Your target audience, as we said above, is parents of children who have an average income and who want their children to receive a good competitive education. Therefore, we recommend focusing on technical specialties, which today there is a huge shortage around the world. When developing a strategy, focus on the quality of the education offered and tell potential clients about the prospects that their children will have. To do this, you need to advertise yourself. We recommend starting advertising through local media (newspapers, magazines, radio, television), and then switching to online promotion (you definitely need a website and groups in in social networks). The last step could be outdoor advertising but you have to use it carefully But.

Production plan

Next, consider the various nuances associated with opening your own school. It should be in a convenient location, close to the bus stop. public transport and have their own parking. Classes are usually held from 8 to 18.30, on weekends from 9 to 20. The process of teaching students lasts from September to the end of May-beginning of June. During the summer period, various intensive and individual classes can be held, including those for those who wish to enter your institution. In total, you will spend 10 million rubles on preparing for the launch. For this money, you will carry out the necessary repairs in the premises, purchase the necessary equipment, install an alarm and a video surveillance system.

Training is held for elementary and middle grades

The organizer of the NOU will be in charge of administration and management. You will also need 10 teachers: a primary school teacher, mathematics, physics, computer science, music, English, physical education. In addition, you will probably need an accountant, a cleaner, a cook with a canteen worker, a nurse and a security guard. Total costs for wages for personnel will amount to 400-450 thousand rubles.

organizational plan

Now you know, what it takes to open a private school, therefore, we will consider how, in general, you need to organize the process. On preparatory work, repair, equipment of premises and obtaining a license you will spend approximately 9 months. The head of the school is the director - the organizer of the institution. He can give orders to his subordinates and they are obliged to carry them out. Management is carried out in accordance with the charter of the institution and the current legislation. It is on the shoulders of the director that all documentary work falls, from the preparation of curricula to the selection / hiring of personnel.

Subordinate to the director is a deputy for teaching and educational work. He is engaged in planning the work of the NOU, organizing various events, methodical work, control over the educational process. He helps teachers and the leader, being a link between them. He also controls the work of teachers, monitors their qualifications and compliance of the work process with the curricula, holds meetings with parents, etc. Next in the hierarchy of the school are teachers who are involved in the educational process. Teachers must have a state diploma, necessary knowledge and special qualities that are needed for a teacher.

The financial side of things

We already wrote above that it will take about 14-15 million rubles to open. Of these, 5 million will be spent on repairing the premises, about one and a half on landscaping the yard, 4 million on the purchase necessary equipment, for registration about 70 thousand rubles, for advertising - 100 thousand rubles. The rest of the money will be spent on salaries for teachers and technical staff, on operating expenses, on communal payments and rent, to buy food for children. Please note that in the first year you are unlikely to be able to reach full capacity and load the school at 100%. Usually filling is done like this:

In the first year, it is possible to recruit 50% of the possible number of students.
In the second year, the occupancy will be 70%.
In the third and subsequent years - 90–95%.

If the estimated number of children in our school is 150, then in the first year you will recruit about 70 students, in the second their number will increase to 100-110, and in the third year you can already reach full load. Accordingly, in the first year you will receive 70 * 20000 = 1.4 million entrance fees and 1.05 million profits per month from 70 students (monthly payment will be 15,000 rubles). With these figures, all the costs incurred will be fully recouped in 3 years, after which the project will be profitable.

In contact with

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Many parents prefer private schools to public schools, which is why an aspiring entrepreneur may be interested in a private school project.

This private school business plan is quick guide on the organization of a private business in the field of educational services with a relatively fast two-year turnover of invested money.

The success of a business plan largely depends on the skillful implementation of the goals:

achieve high profitability of the future school;
get a high and stable income;
satisfy the demand for educational services.

One of the main conditions for achieving these goals is the correct location of the school and obtaining a license to conduct this extremely profitable, but somewhat risky business.

You should also adhere to the timing and milestones of the business plan.

The most important and one of the first points of the business plan is obtaining a commercial loan, the interest on which will need to be paid from the first month of the project.

Private School Business Plan Cash Estimate

The cost of this project is 3,060,000 rubles. The approximate interest rate is 24%.

What will be the main expenses:

rent, and better, purchase and repair suitable premises with an area of at least 1500-2500 m²;
registration of a license to carry out teaching activities;
purchase of basic equipment;
selection and hiring of teaching and technical staff;
curriculum development;
organization of the learning process;
advertising company;
unexpected expenses.

income in case successful implementation the presented business project will be about 278,700 rubles.

Necessary equipment

When organizing a private school, you can do without buying a school bus, but the following list of equipment is basic:

desks, chairs, boards;
everything for a computer class;
equipment for a gym, a canteen, a first-aid post, a labor office, a teacher's room, etc.

The technical equipment of a private school must comply with safety regulations and increase the competitiveness of the institution.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know.

Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the case studies section:

Some Important Points of a Successful Private School Business Plan

1. The enrollment of students directly depends on the location of a private school. Therefore, it is better to rent a room in a prestigious residential area, with a good transport fork, and a parking lot. IN Lately promising in this respect cottage settlements suburbs.
2. Special attention should be given to the selection of qualified teaching staff who can work successfully even with "difficult" children.
3. The presence of a license, attestation and state accreditation will significantly increase the reputation of a private school.
4. Bias for in-depth study of foreign languages.
5. Equipped modern technology computer class.
6. Established relationships with prestigious universities, which students will be able to enter after graduating from a private school.
7. Expanding the scope of standard educational programs according to the interests of students and their parents.
8. Save money on rent and wages.
9. The tuition fee in a private school in Moscow must be at least $300 per month per student.

What is the article about?

How to open a private school. Private school business plan. Documents for opening a school:

Probably, there is no teacher who would not dream of opening a private school. Some parents dream of their own school, and of course, children. Their fantasies bear little resemblance to the real life of the educational institution.

But even teachers who have worked in a regular school all their lives have a poor idea of how to open a private school, what it is for and what thorns will have to go through.

Teachers are usually bad managers, so both are needed for the successful functioning of such an institution.

Opening a private school: three reasons

A private school as a business that generates income is not considered by everyone. Statistical studies show that in Russia there are three main reasons for their discovery.

Some businessmen try to open a school not for profit, but for the children of the founders to receive a decent education. Such parents finance the educational institution on their own. It often happens that at the end of the education of the children of the founders, the school slowly dies.

Large companies often open closed schools, in which only the children of employees study. These institutions also do not generate income, and most often are fully subsidized by the founders. Similar establishments in Russia and abroad are run by Gazprom and some other business giants. The purpose of the training: obtaining a European level education, preparing a reserve for your company.

Only a third of private schools are opened so that children can get a decent education, and founders and teachers can get the same profit.

Where to begin?

Short-term goal: building a recognizable own name, entry into the private school market, return on investment (or profit).
Long term goals:
- creation of a network of schools;
- expansion of the service market;
- creation of a base for preparing for international exams;
- establishing links with universities;
- the creation of a kindergarten as a link preceding the school.

Goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open "their" educational institution were wrong at the very beginning, trying to open a private school as an end in itself.

It should differ from those already discovered not only by the level of education, but also by the original author's methods, additional courses, and an educational process unlike any other.

If the founder wants to open a school in order to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs in the staff.

Naturally, the institution's budget, which consists of 80% of parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the duties of these specialists.

All these reflections should form into the business plan of the school and its charter.

How does a private school start?

Open an account, receive a seal and proceed to obtain a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

Permission (duly executed) of all instances.
Staff schedule.
Schedule of lessons.
Software (meaning school, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account.

At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most of the students are brought by their parents.

If at this stage the businessman is still thinking about how to open a private school, he can deal with its equipment and selection of curricula.

About programs, textbooks and chairs

Therefore, the Founder will have to take care of a methodologist who can check all documents before submitting them to the Ministry.

Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be decided.

Not only economists and methodologists, but also business executives should take care of how to open a private school. It is they who buy furniture, provide repairs, form the technical base. It's good if the staff is recruited by competition: the best school needs the best employees.

Where to find teachers and how to attract them?

When the question of how to open a private school is on the agenda, the project organizers start looking for good teachers.

They (but not only them) will become the basis of the new educational institution.

Many recruit teachers on a competitive basis, but not many know how to choose the right incentive for a teacher.

The salary, which, of course, should be an order of magnitude higher than in ordinary schools, does not attract everyone.

Some teachers appreciate the opportunity to work on their programs, others like to experiment.

Therefore, before inviting a teacher to the competition, the leader should learn as much as possible about him.

Teachers do more than just teach.

In their free time, they should teach children dance and music, computer science, economics, everything that the children like and that will be included in the program of the educational institution.

Opening a private school requires not only good teachers, but responsible, loving children technical staff. This should not be forgotten either.

Sample business plan diagram

Opening a private school should start with a business plan. You can compose it in different ways. Here brief scheme one of the best options.

The plan begins with a statement of the essence of the project, for example, "creation of a full-cycle private school for grades 1-11."

In second place are short-term and long-term goals set for the school.

Indicate the time frame for which the project will be calculated and implemented.

Marketing description. This section indicates in detail what kind of educational services will be provided, prescribes the sources of funding, the total cost of the project.

Advantages of this educational institution. Usually, it indicates the ability to change the number of subject hours at the request of students, atypical subjects, author's methods, etc.

Project risks. When amateur founders think about how to open a private school in Russia, these risks are not always taken into account. But it is they who can not only make the future business unprofitable, but also lead to the closure of the school. The risks include: a decrease in demand for education due to the crisis, the opening of competing institutions, etc.

We continue to create a business plan

The second section of the plan should be devoted to describing the proposed services.

It is necessary not only to explain in detail why these particular subjects will be studied by children, but also to indicate how this study will be different from the same work in other schools.

Be sure to indicate the educational orientation of the future school: "Organization of circles to identify and reveal the talent of students." In the same section, it is worth defining the pricing concept.

Since not all schools can keep prices stable for years, some leaders report that they plan to "set the cost of education at the level of competitors, but lower than in elite schools."

The third section should be the marketing plan. It starts with the positioning of the uniqueness of the school, continues with the pricing policy. Here you can specify the order of admission of students.

Financial justification of the project

The following sections of a business plan can be:

School occupancy plan.
legal status.
Management policy and structure.
Analysis of planned costs.
Complete financial plan.
Organizational plan for the implementation of the planned project.

It is good if the business plan is accompanied by diagrams, tables and diagrams. Suitable, for example, would be:

Charts showing the age of children, the number of additional subjects studied, children's interests, etc.
Financial and time tables indicating costs, terms, ratings, schedules.
Diagrams that visually show the management structure.

What should be considered by the future businessman?

How to open a private school in Russia for profit? If such a question occurs to someone, then the entrepreneur should know: no way.

There is only one way to legally collect money: tuition fees, strictly fixed by the contract. The school cannot be turned into a JSC.

She must spend all the money she receives on herself. Private schools can use preferential taxation, but it is worth opening your own production (printing house, greenhouse, etc.)

d) how it will be cancelled.

The next nuance will be more interesting to parents. An educational institution can work without accreditation if the documents for it are in production.

However, in this case, graduates may have difficulty with final exams, which will have to be taken at a public school.

The future entrepreneur should also take into account the fact that there are more inspections and commissions in a private school: in our country, this kind of business is still treated with distrust.

parents and money

The success of a private school, among other things, depends on its occupancy. Research shows that today only 20% of parents are willing to pay for education.

Therefore, in order to attract students to a new school, the director will have to convince their mothers and fathers that it is for the education received at this school that one should pay. It's hard to do this.

Therefore, regardless of whether the manager or teacher will lead the school, he must be able to:

Understand the requirements of parents and popular areas of study.
Be an excellent speaker, be able to convince (sponsors, management, parents).
Create a positive image of the school using word of mouth, the Internet, and any other types of advertising that are in demand.
Understand the psychology of children, parents, sponsors, etc.
Build the right financial policy.

Private non-public schools

A comprehensive school is not the only type of private educational institution. Private music, sports, art and dance schools are very popular. How to open a school additional education?

The scheme of this process is similar to that described above. You will also have to analyze the market, calculate how much the services are in demand, draw up a business plan for a private school and approve programs.

Narrowly focused private institutions are not an alternative, but an addition to ordinary, state-owned ones.

Their task should be not only to develop the talents of children (which goes without saying), but also to educate them, protect them from negative impact environment.

We choose, we are chosen

Private schools take exams every year. This is not about state exams, but about those that parents take.

It is they who choose the school among competing institutions, so teachers have to constantly create an image.

Winning competitions, early admission to universities, landscaping, high-tech equipment - these are the tools with which you can influence parents. But…

only adequate parents are interested in a serious education, and not in getting grades for money. Therefore, when taking children to school, one should pay attention not only to the wealth of the family, but also to its adequacy.

How can you open a private school?

Finding a place for a school

Private schools are in vogue, but because they are more profit-oriented, their quality leaves a lot to be desired.

Only a little more than half of the parents who sent their children to such institutions did not regret the money spent.

The rest felt that private schools were not worth the money.

This is no coincidence.

Such a business should be built around the idea of giving children the best education, which will allow them not only to cope effectively and at a high level with the secondary school program, but also to learn additional subjects that will help in admission or in life. Parents of such children should feel the real benefits of the fact that the child attends not a regular, but a private school. This is what will become the key moment that will ensure the filling of the educational institution.

A business plan for a private school should include 3 important conditions:

Separate building for the project.
Developed its own original methodological program, which is aimed at the high result of students.
Investments, especially for the initial period

The premises of the former kindergarten are ideal.

It will accommodate 150-200 students, while being quite small in size, it does not require very large utility bills, and has its own territory. In addition, it can be rented from the state, which means that the lease amount will not be huge.

With his search and rent you need to try. There are several options, namely:

rent from private individuals;
rent from the state;
buy from the state or private individuals;
rent land and build educational buildings.

Each of these methods has its positive or negative sides. For example, renting from the state is fraught with the fact that if the municipal government needs this building, it can terminate the contract ahead of schedule. You can use the following option:

rent a land plot in the suburbs or outside the city;
build a school on it from modular structures;
build a dormitory for the school from modular structures.

In this case, the business plan of a private school will provide for the stay of children on the territory of the educational institution for the entire working week.

It is not necessary to provide for the delivery of children to such a school.

Since education is not cheap, parents are able to independently ensure the arrival and departure of students.

For construction, it is better to use modular structures. They are several times cheaper, and appearance will correspond to the modern educational institution.

Whichever method is chosen, common man from the street to solve the issue with the premises for a penny will not work.

Even if it is possible to rent a former kindergarten from the state, in which communications are in good condition, at least 3 million rubles must be provided for repairs and furniture.

And on average, for such a project, it will be necessary to spend at least 15 million rubles just to resolve the issue with the premises.

How to reduce project costs

It is necessary to solve the issue of reducing your own costs for starting a project even when a business plan for a private school is being created.

Set as a goal some tangible end result: to give high training to students who then go to study and work in some specific areas.

Teachers of even prestigious universities who train personnel for important areas of the state: diplomats, managers, designers, military, etc.

Complain that high school prepares children very poorly.

If the local authorities, the leadership of universities and large enterprises present the idea of improving the quality of schooling, this can give a positive response.

As a result, tangible assistance to the project will be provided. For example, the municipal government can allocate some premises on very good preferential terms. Interested enterprises and institutions can finance repairs, pay for the purchase of furniture.

The very fact that potential employers are interested in future graduates of a private school will create a stir and a queue of parents who want to enroll their own children in it. A competent approach at the planning stage, the ability to show the benefits of the project will seriously save your own funds for opening a private school.

Accreditation and maintenance costs

Before opening an institution, it is necessary not only to build and equip the premises, but also to obtain permission for teaching.

Only after that it makes sense to engage in construction, purchase furniture and everything you need.

To obtain this permission, you must submit to the relevant department of education learning programs.

In practice, it turns out that the first students of private schools take the exam twice: in the institution where they study, and then in a regular secondary school.

In order to successfully cope with the paperwork, it is recommended to hire good teachers who have experience as a deputy director for education. It will not be difficult for them to prepare everything they need, they already know all the bureaucratic nuances, pitfalls and ways to get around them.

Please note that for a school for 150-200 students, a teaching staff of at least 30 people will be needed. Their salary should start from 30 tr. per month. Still need service personnel and security.

The wage fund is about 2 million rubles a month. rent and public utilities range from 600 thousand to 1.5 million rubles.

Taking into account unforeseen expenses, it is necessary to calculate that an educational institution will cost 3-3.5 million rubles or more per month.

If we take as a basis the indicator of 3.5 million rubles. and that there are 200 students in the school, tuition fees cannot be less than 17.5 tr. Payment of 25 tr. will bring a monthly profit of 1.4 million rubles.

For one academic year, lasting 9 months, you can return 12.5 million initial investments.

The value of private schools lies in the fact that their preparation is focused on entering prestigious universities, and given the fact that private kindergartens cost parents 15-20 tr. per month, the indicated cost is quite adequate.

How to open a private school

Educational activity always remains the most demanded and necessary branch in our life. But the level of general educational institutions does not always suit parents, and then they start an alternative for their children - private schools.

At the moment, such educational institutions are becoming increasingly popular, therefore, according to demand, the number of offers is also growing.

Even though starting a private school is an exciting and interesting activity, this type of business involves many nuances and complexities.

Experts note that in order to open a private educational institution, three conditions must be met:

Such a project requires independent and sufficiently powerful sources of financing. Since parents can only pay 80% of the costs, investors must provide the rest.
You need a separate building with sufficient territory.
It is highly desirable to have your own methodology in the system of education and upbringing. original idea- the so-called "trick" - will greatly help the development of the school.

The process of opening a private school is quite complicated. In short, it looks like this: the first step is to obtain permission to teach.

Details about this procedure can be found in the district department of public education.

Those who count on quick profits should also not start such a project: the only legal way to make money in a private school is to charge tuition fees (about $ 500 per student).
The school cannot be turned into a JSC and open a savings account for profit or sell shares. All funds received by the educational institution should be spent on itself.
You also need to remember that a private school will not receive state accreditation immediately, so the first students will take exams twice - at the school itself and at a public educational institution.

Private schools also have advantages:

In accordance with the wishes of students and their parents, the curriculum and the number of hours may change.
Teaching methods in such institutions are aimed at developing children's sociability, leadership qualities and business activity.
The list of subjects studied may include dances, vocals, Italian, etc. that are not typical for ordinary schools.
In addition to one or two foreign compulsory languages, two more are taught optionally in private schools.
Successful private schools are guided by prestigious universities, so students are trained according to a special program designed to prepare for admission to a particular institution of higher education.

Note!

* Due to frequent changes in legislation, information sometimes becomes outdated faster than we can update it on the site.

* All cases are very individual and depend on many factors. Basic information does not guarantee the solution of your specific problems.

Therefore, FREE expert consultants are working for you around the clock!

Basics

To begin with, it is necessary to analyze the educational services market in your region, develop a charter for a future private school, and draw up a business plan.

The second step is to open legal entity or individual entrepreneur indicating the type of activity of educational services. You also need to open a bank account and register a seal. The main point is to obtain a license.

She is issued government bodies such as the Department of Education. Documents for obtaining a license are listed on the websites of the state organization.

Obtaining a license is a complex and lengthy process, because it is issued only to those who already have a pants schedule and a team of teachers, there are permissions from all instances.

room

The best premises for a private school may be the premises of the former kindergarten - this is a separate building in a separate territory. Such buildings are most often found in residential areas.

But it is worth remembering that a private school also needs a parking lot, since most students from private schools are brought by car.

It is important to arrange the premises in accordance with all the requirements of the fire and sanitary services.

Training programs and equipment

You can develop training programs yourself or use existing ones. They must be compiled by specialists and approved by the Ministry of Education.

It is also necessary to purchase the necessary equipment and furniture, educational and scientific materials, textbooks, manuals, manuals, etc.

To form a library, you can conclude agreements with one or more publishers.

Staff

Teachers must be recruited by competition, because a private school assumes the highest level of qualification. Private school teachers should not only have a high level of knowledge and teaching experience, but also be able and love to work with children.

In addition to the main teachers, teachers for additional classes, such as choreographers or musicians, may also be needed. You will also need medical staff, an accountant, an administrator, cleaners, security.

If the school plans meals for students, then you will need a cook and staff for the kitchen.

Advertising

At first, a private educational institution will need advertising more than ever. One of the ways to attract students is a website where you can study in detail the concept of schooling, its advantages and prospects.

You can also advertise the opening of a new school in the local media and printed editions. Since an important factor in choosing a school is its reputation, you should not immediately count on a large number of students.

Over time, when the institution becomes 'at the hearing', there will be no problems with the enrollment of students.

To attract as many students as possible, a private school should develop its own author's programs, while not forgetting the standard curriculum of general education schools.

Results

The main cost items for starting a private school are:

Registration of a legal entity
Rental and renovation of suitable premises
Creation of comfortable conditions (purchase of equipment, furniture and inventory)
Employee salary
Advertising and creation (promotion) of the site
Current expenses
Development of new curricula and purchase of teaching material

Private school income may consist of:

Monthly tuition fee (70%)
Grants (15-20%)
Entry fees (3-7%)
Paid additional classes (2-5%)

On average, the profit of a private school is 3-7 thousand USD, but most of it has to be spent on developing new programs, organizing studies, and covering unforeseen expenses.

Open business | How to open a private children's school, what documents are required?

The organization of a private educational institution is a business that has many complexities. To open a private school, you need to go through many difficult stages, prepare a lot of documents and take care of various nuances. But if everything is done correctly, the result will not be long in coming.

It is only worth doing this business to someone who understands well what a private school is - an institution that provides educational services in accordance with state standards, but at the same time may have a number of unique courses. All this is offered for a fee.

At the same time, a private educational institution is usually small (150-200 people), up to 15 students study in classes, and it can work not the prescribed 8 hours a day, but much more (for example, from 8:00 to 21:00).

Also, such a school must have a well-developed infrastructure - a good gym, swimming pool, computer classes, etc.

If you want to open a private music school, then it should present modern and high-quality musical instruments and classes with excellent equipment for mastering various skills.

In addition, a private school is always the presence of highly qualified personnel who teaches according to special methods.

At the same time, the program should not only teach certain subjects, but also educate students in sociability, business activity, leadership and other qualities that are important in modern world.

So, you can open a private school that will teach the basics of business, foreign languages, law, theater, linguistics, etc.

And, of course, a private school should offer its students food services (sometimes even full board), leisure activities. Graduates, on the other hand, should be able to take the Unified State Examination on the basis of their educational institution and enter universities without unnecessary difficulties.

To arrange such work, you need not only documents for opening a private school, but also full compliance of the institution’s work with the existing one. regulatory framework- the law on education, the Government Decree on the provision of paid educational services, the Order on the procedure for certification of teachers, the Model Regulation on educational institution. It will also be necessary to achieve compliance with all the rules established by the sanitation station, fire inspection, SanPiN, etc.

All this must be approved by the relevant documents, and among them are:

Registration certificate non-profit organization(private schools cannot be commercial). An individual entrepreneur can also open a private school - an entrepreneur can work on his own or with the help of attracted personnel. In any case, you can choose a simplified taxation.
license to operate educational activities– she will confirm that the school complies with all regulatory requirements
Accreditation (passed voluntarily) and allows you to determine the status of the institution, gives it the right to issue state certificates

Accreditation is issued only five years after the start of the school, and when it appears, the institution becomes eligible for state financial assistance.

Is private education profitable?

rubles monthly). Moreover, there is also an entrance fee for parents, which can range from 50 to 700 thousand rubles (depending on the school, its location, features of work, etc.).

However, most of these funds will be spent on teachers' salaries, running costs, the purchase of new equipment, and in general everything that is needed to open a private school and keep it running at a given level.

The main costs, in general, are:

15-20 thousand rubles - to obtain a license
85 thousand - for utility bills
80-90 thousand - for meals for students
600-700 thousand - for teachers' salaries and updating the educational base
1 million - for the purchase of equipment for the school, the purchase of furniture

With some savings, the last amount can also include the repair of the premises (after which documents will be needed to open a private school, issued by the sanitary station, fire inspectorate, municipal authorities). Renting a building for a school will cost from 200 thousand rubles a month - usually educational institutions discounts are offered. The new building will require investments in construction at the level of 7-8 million rubles. If you want to open a private music school, about 1 million more will need to be spent on instruments and various equipment. Similar expenses will be required for the creation of a powerful sports section, scientific laboratories, a mini-theater at the school, etc.

Thus, initially an entrepreneur should have at least 1-1.5 million rubles if there is a room for rent, or 9 million if it is not. The remaining expenses can already be taken from the education fee: if there are 150 students and minimum wage at 15 thousand

rubles monthly income will be 2.2 million rubles. Moreover, entrance fees in the amount of 50 thousand rubles from 150 will give another 7.5 million.

This will allow you to recoup the initial investment quickly, but remember that it is very difficult to achieve a large number of students in the first months of work.

Usually, in order to open a private school, you need to recruit up to 30-50 students, which means that the first income will be minimal. In addition, parents may refuse to pay contributions in the first month, wishing to first familiarize themselves with the level of education.

Given this, it will often be possible to reach full break-even only by the time accreditation is received - that is, 5 years after opening. However, this time will be enough for the private school to perform well and have every right to increase the prices for their services.

For childrenFor womenFrom 1 million rubles up to 3 million rublesServices

How to open an acting school from scratch

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How to make money at acting school

Many parents strive to unleash the creative potential of their children at an early age, so children's developing studios have gained considerable popularity.

At the same time, among the existing schools and studios, acting is still less popular, although it is in great demand, and therefore aspiring entrepreneurs can be advised to start their own business with this interesting business.

In order to open a youth acting school, you need to know the legal grounds on which it will operate.

Acting school: features, nuances

When planning to create an acting school, it is important to take into account the modern needs of children, as well as their psychological and creative characteristics. This type of business will be successful if you immediately take into account several important nuances:

think over the age range of future pupils, mentally divide the visitors of the studio into thematic and age groups. So, the acting studio can be designed for children from 2 and teenagers up to 16 years old, but wider age limits can also be set. To correctly identify this feature, it is important to study the existing market and consumer demand in advance;
calculate the required investment. Aspiring entrepreneurs often turn to different ways: investment of own capital or, in its absence, obtaining a bank loan. It is also possible to contact sponsors or try to get help public funds support for entrepreneurship or organizations involved in the development of children's creativity;
registration of a legal entity or an individual entrepreneur - depending on the scale of the future enterprise;
selection of a suitable room, work on the development of design and repair of the studio;
purchase of the necessary equipment and technology, training materials. This stage also provides for the selection of the most suitable suppliers of equipment, training and consumables, the conclusion of a cooperation agreement;
selection of employees of the future school, development of methodological materials;
conclusion of contracts with service companies, including sanitary and communal services;
attracting potential students, promotional activities;
development of the school schedule and class schedule.

On the video: How to make money at acting school

Before taking concrete steps to establish an acting school, it is important to draw up a business plan in which to calculate all future costs and expected profits. It is also necessary to calculate the payback of the enterprise in order to foresee how quickly the school will begin to make a profit.

Open an acting school for children and teenagers

Recruitment rules. Room search

The staff of the acting school is a very important link in the final result. It is acting teachers who have the most important influence on the success of the school as a whole.

Since the students of the school will be representatives of the most difficult age groups - children and adolescents, it is important that teachers have not only professional skills, but also the necessary psychological and pedagogical knowledge.

Each teacher should have sufficient experience in working with different age categories. As a rule, children are divided into several age groups, however, teachers should be interchangeable and have a wide range of qualifications.

In addition to teachers, the staff of the acting school should include an administrator, an accountant (outsourcing), and technical staff.

As the organization develops, it is also desirable for the manager to choose an experienced assistant who can fully replace both the manager himself and the accountant or administrator.

A suitable spacious room for an acting school is one of the important factors that you need to pay close attention to. Yes, in future school there should be several classrooms, in addition, a stage for staging children's performances is required.

An ideal building for an acting school would be a separate building, but part of a residential building is also quite suitable.

Large office centers for such a school are undesirable, since in such places there are practically no target audience suitable for children's acting school.

On the video: Theater Studio for Children

As for the territorial location of the school, it is not necessary to open it in the city center.

Such organizations are quite in demand in densely populated residential areas, where most families with children live.

It is desirable that in the chosen area there is a metro station nearby, a convenient transport interchange is required.

Attracting clients. promotional activities

Good advertising is one of important conditions success of the beginning acting school. Since this organization is designed for children and adolescents, it is necessary to distribute information in the nearest kindergartens and schools, place announcements in neighboring residential buildings.

The opening of an acting school will not do without advertising on the Internet.

You can also post relevant information on thematic forums dedicated to child development and creativity.

For faster promotion of the school, you can resort to the help of advertising specialists who, for a fee, will develop a competent strategy.

Theater Studio for Children

Opening an acting school: basic steps

The first thing to do to open an acting school for children and teenagers is to choose the appropriate organizational and legal form: LLC or IP.

The first option is less risky for the owner's capital, since in the event of a financial failure, his personal funds will not be affected.

An individual entrepreneur risks his own funds.

An individual entrepreneur can carry out his activities under a simplified taxation system, which makes it possible to save time and money for the owner of the company.

As for the method of accepting payments for tuition, such an organizational form allows the use of both cash and non-cash payments.

Installing cashless payment terminals greatly simplifies the process of accepting payments, as well as accounting for profits.

To avoid unnecessary problems with licensing the activities of the acting school, you should not declare it as educational institution. In this case, no license is required.

Differences in registration of IP and LLC

Regarding registration desired system taxation, this procedure will differ somewhat depending on which option the entrepreneur chooses - LLC or individual entrepreneur.

The creation of an enterprise in the form of an LLC should be started by contacting the nearest territorial center of the Federal Tax Service, and the branch can be visited both in person and electronically by submitting an application online on the official website.

If the future business owner does not have sufficient experience, you can use the services of intermediaries who, for a fee, can fully prepare and submit all Required documents.

Thereafter, registration will be required. pension fund. To create an LLC, you need to prepare a charter, have a minimum authorized capital, as well as pay a state duty of up to 5 thousand rubles.

In addition, you will need to order a seal of the organization and open a current account in any bank.

The next steps in organizing an LLC are to decide on full title structures and select the legal address (it can display both the address of the premises purchased or rented for the school, and the home address of the founder).

Another important step- select the appropriate codes for the company's activities, guided by special OKVED codes, they are then indicated in the application being made. If this action causes difficulties, you can use the services of Internet resources that select codes for various organizations.

After that, depending on the number of founders, a decision on the creation of an LLC or a special protocol (if there is more than one founder) is prepared and submitted to the appropriate authority.

Also, if the LLC has several founders, an agreement on establishment is drawn up and signed.

Then, having prepared the charter of the enterprise, using a special form, fill out an application for registration of an LLC, pay a fee, and at the end choose suitable system taxation.

For novice businessmen, a simplified system will be the most convenient and profitable. Having collected all the documents, they are submitted to the named body and await a response. If it is positive, you can start working.

Those who want to organize a small school with one owner can start with registration individual entrepreneur. To do this, you only need to fill out a certain application in tax service, pay the fee and wait for the final registration.