Almost every family has a pet. Many people have a cat or dog, a hamster or a budgie, exotic reptiles at home, aquarium fish and turtles. Who is not being kept in apartments now? IN Lately It has become very fashionable to keep Madagascar cockroaches, grass snakes, chinchillas, iguanas and even chameleons. There are no limits to human imagination.
Each person goes to a pet store and buys an animal based on his preferences and wallet capabilities. When purchasing an animal for your home, do not forget about the responsibility you take on. You will be required not only to give affection and love to your pet, but also to take on certain obligations to care for it.
Animals act on humans as a kind of sedative. They are able to create an atmosphere of warmth and comfort in the house. If you come home from work tired and irritated, then seeing the kind and devoted eyes of your four-legged friend, you will understand that life is good.
Do you want to start your business from scratch and are at a loss as to where your knowledge and skills will be most useful? Try opening a pet store from scratch. The demand for these goods has been and will always remain. Even if the economic situation in the country is not very favorable, people will never give up their pets.
This type entrepreneurial activity attracts many businessmen. The reason for this is quite simple: a pet store will be in demand in any locality, even the smallest.
The importance of a business plan for opening a pet store
How can you make money selling pet products? You can get an answer to this question by making detailed business plan pet store with calculations. When opening any business, you first need to understand its essence, decide what exactly you plan to sell to clients.
A novice businessman can take the wrong path by immediately starting to sell animals and accessories. This, of course, brings a good profit, but do not forget that their care will require money, and you don’t have too much of it yet. For example, it costs about 3.5 thousand rubles a month to maintain one purebred cat. This does not include the cage, vaccinations at the vet, etc. Therefore, it is better to start with various small items and feed.
A business plan is a description future concept your business. He will not allow you to deviate from your goal. With its help, you will be able to accurately calculate the costs of opening, calculate all possible risks and prospects. By strictly adhering to your plan, you will not miss a single detail. Finally, another advantage of a business plan is that it will help you attract people who want to invest their money in the development of your business.
The conclusion follows: the step-by-step instructions “How to open a pet store” are your first step on the path to success. Without it, your actions may be uncertain.
When drawing up a business plan, you must follow the following instructions:
- your store;
- analyze the market and the capabilities of potential buyers in your city;
- study your competitors well;
- study the target audience;
- describe the organization of the entire work process;
- describe the service and product sold;
- make the necessary financial calculations.
Market analysis. Competition
Before opening a pet supply store, study the market and, if possible, try to analyze the mistakes of your competitors. If there are already similar stores in your locality, do not be discouraged - this means there is demand for this type the product exists.
Despite the periodic economic difficulties that arise in our country, the domestic market for animal products is one of the most promising. This market segment is quite resistant to economic downturns. Even if you have to cut the expenditure side of the family budget, rarely does anyone agree to cut expenses on a pet.
In Russia there are more than 30 million domestic cats and about 22 million dogs. Leading pet market experts unanimously claim that the demand for pet products is constantly growing. The annual growth of the pet food market is 25 - 30%.
The competition in this business is quite high. The market for pet products is completing its formation. His condition is this moment can be described as “on the takeoff.”
By lowering the price of your products a little, you can lure away your competitors' customers. Pay attention to what items your opponents don't have in their store and place a bet on it. Customers love when they are given gifts. Small little things given to the buyer can later play a decisive role in choosing a store. If you provide auxiliary services (for example, grooming animals, manicures for cats and dogs), this will bring additional profit.
Don't forget that many people don't have time to go shopping. If you organize home delivery of goods, this will be a significant plus for your business.
Goals, objectives, target audience
Target The goal that every future owner of this business should set is to meet the needs of the city population for pet products. You will need to try to make sure that the assortment of goods on the shelves of your store pleases the buyer, and customers do not go to other retail outlets in search of the things they need.
You must strive to achieve your goals tasks, namely: attracting customers using various methods, improving customer service, increasing and updating the assortment.
Knowledge target audience- this is half the success. In this case the target audience This business is quite large and varied. As we have already said, everyone loves animals, and in almost every Russian family have a favorite animal. And all of them, as you know, want to eat, need care products, vitamins, toilet fillers, etc. Therefore, you will always have clients.
What documents are needed to open a pet store?
The documents must indicate that you will be engaged not only in retail trade, but also in services for the public. You cannot do without this if you decide in the future to open a small atelier where you will sew clothes for our little brothers, or a grooming salon where you can cut an animal’s hair, wash its ears, eyes, and brush its teeth.
After you receive the document, you will have to register with Pension Fund And Tax office to obtain status. If your plans include selling veterinary drugs, you will need to obtain additional permits. For implementation medicines Your company must have a veterinarian on staff, and you will need a special license. To sell animals you also need to obtain permission.
For now individual entrepreneurs in retail trade they work according to, but under one condition: the retail area should not be more than 150 sq.m. If this condition is not met, then you need to switch to (in this case, all income and expenses are taken into account).
Pet store assortment
The product range should be aimed at buyers with an average income. Your store should have a large selection of products. Without which no pet store is possible:
- feed for all types of animals;
- drinking bowls, bowls, feeders;
- toys, combs, shampoos;
- special literature on the rules of keeping animals;
- aquarium accessories;
- leashes, collars, muzzles;
- toilets and fillers for them;
- vitamins;
- houses for pets. Mattresses for dogs. For cats – claw sharpeners;
- anthelmintics;
- drops for removing fleas;
- drops for ears and eyes;
- contraceptive drugs;
- if your store is located near the private sector, do not forget about such things as mineral feed for farm animals and accessories for horse farming.
Attracting buyers
In order to attract customers to your store, you must fulfill the following requirements:
Is it profitable to open a pet store?
In order to find out your expected level of income, you need to make a list of all costs. The average markup on goods in a pet store does not exceed 30%. The highest markup can be set for medicines and accessories (from 50 to 100%). On hot commodity– no more than 20%.
We understand that the exact cost and return figures will depend on many individual factors. Therefore, let's consider approximate costs For a medium-sized store in a city with a population of about 500,000 people:
- renovation of the premises and signage – 200,000 rubles;
- purchase of commercial equipment - 100 - 150,000 rubles;
- stock of goods - 1,500,000 rubles;
- working capital 250,000 rub.
- Total: 2,100,000.
Now about arrived the same store monthly:
- revenue – 1,000,000 – 1,100,000 rubles;
- cost of goods – 758,620 rubles;
- gross profit – 341,379 rubles;
- expenses - 219,500 rubles;
- UTII tax - 20,000;
- net profit - 100,000 rubles.
Payback will directly depend on the money invested for opening and on sales volume. Small shop will justify itself in about 6–7 months. A large store will pay for itself in at least 2 years.
Profitability pet store - 20-25%. These are quite high figures.
Your store will bring good profit only if it is located in the “right” place and customer service is at a high professional level.
As for prices, they should not be higher than those of competitors. The product range needs to be constantly updated and the quantity of goods replenished. If you follow these recommendations, opening a pet store will bring you good profits.
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* The calculations use average data for Russia
700,000₽
Starting investment (mini market)
200,000 - 300,000 ₽
20-25%
Profitability
From 6 months
Payback period
Pet stores have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still compete with large chains. What do you need to open a pet store?
Owning your own pet supply store is perhaps one of the most popular business ideas that comes to the minds of budding entrepreneurs. Opening a small pet store requires relatively small investment, and the business itself seems simple to organize and run compared to many other types of small businesses.
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One of the main advantages of pet stores compared to other types of retail is considered to be crisis resistance. Surprisingly, but true: it is easier for owners to cut their own food costs than to switch their beloved pet to cheaper food. Therefore, the unstable situation in Russian economy pet stores are experiencing an easier time than other types of retail.
How to register a pet store
The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus on which form is preferable. But for beginners in business who do not plan to work on a large scale and engage in wholesale sales, best option- IP. The fundamental difference between these two options is that when debt obligations arise, all the personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible authorized capital legal entity, which is 10 thousand rubles (50% of which can be the funds of the project initiator, and the second half - the funds of the attracted investor).
The procedure for opening an individual entrepreneur does not require a lot of time and money. Detailed information information on registering individual entrepreneurs can be found in this article. It is recommended to choose the simplified system (STS) as a form of taxation. An application to switch to it (by default you are assigned a general tax system) is submitted along with registration. If you are only going to lead retail trade, then during registration you will be able to select OKVED code 47.76.2 “Retail trade in pets and pet food in specialized stores.”
As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:
47.19 Other retail trade in non-specialized stores
47.73 Retail sale of medicines in specialized stores (pharmacies)
47.74 Retail trade of products used for medical purposes, orthopedic products in specialized stores
47.78 Other retail trade in specialized stores
47.89 Retail trade in non-stationary retail facilities and markets of other goods
47.91 Retail trade by mail or via the Internet information and communication network
47.99 Other retail trade outside shops, stalls, markets
53.20.31 Activities for courier delivery various modes of transport
To open a pet store in the selected premises, you will need to obtain permission from the SES and fire supervision. Also keep in mind that to sell medicinal products for animals, that is, veterinary drugs, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to selling food and other pet products, the sale of which does not require licensing.
If you intend to engage in animal trafficking, you will also need the appropriate veterinary certificates. All animals presented in the pet store will be required to undergo inspection veterinarian, as a result of which a certificate is issued confirming the absence of diseases in animals.
Choosing the format and premises of a pet store
You should start looking for premises even before the individual entrepreneur registration procedure, since registration is carried out within 3 days, while searching for a place may take more than one month. First, decide on the format of your store. There is no clear classification, but several types of retail outlets can be distinguished.
kiosks and small counter-type pet stores with a narrow assortment. The most common format of pet stores. Most often, these are retail outlets with a minimum area (10-15 sq. meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.
pet stores with a wider range of pet products- counter-type or self-service stores of a larger area (usually from 20 to 70 square meters), where not only consumer goods can be sold, but also rare and expensive food, animals, veterinary drugs, etc.
highly specialized pet stores- stores focused on a specific type of animal, for example, goods for lovers of aquarium fish, amphibians and reptiles, stores of rare and expensive food, etc. Stores with a narrow assortment are found only in the largest cities of the country, in small towns such points are unprofitable.
Most pet supplies take up little space, so in an area of 20-30 square meters you can easily place a fairly wide range of them. The rental amount will depend on the region, location, area, room conditions, traffic and many other factors.
Average rental value of commercial premises of various sizes in Russia, rub.*
*according to analysis of advertisements on the Avito website as of March 20, 2019The location must meet several requirements:
convenient location;
proximity to busy roads (and, preferably, to a veterinary clinic);
high cross-country ability;
lack of competitors nearby.
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Before you start looking for premises, research the density of competition in your city using online map services. As a rule, it will be highest in the city center, but new residential areas may lack pet stores.
The most difficult thing for individual pet stores is to coexist with and compete with chain stores: prices in the latter will be much more preferable and will lure away customers. But networkers are mainly concentrated in the largest cities of the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more outlets. Moreover, slightly less than half of this number (423 points) is accounted for by large retail chains with at least 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains in the city.
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In addition to the area, the location of your store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (MEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of competitors appearing from among network operators, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in mall: Pet owners and their pets can enter it. This is important if you are also going to sell dog clothing that requires pre-trying before making a purchase.
When choosing a location for a store, study traffic flow (traffic is counted on weekdays in the morning, afternoon and evening, as well as on weekends at different times). The presence of direct and indirect competitors, their range and pricing policy are also taken into account. If all conditions are satisfactory, a rental agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not take root in the old place. Good places are usually not empty.
How to properly formulate a pet store’s assortment
A convenient location is undoubtedly a plus for your pet store, but it is far from the only condition for its success. People should find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. This includes food and various treats, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. Besides, good demand uses clothing and furniture for pets (mainly cat houses, scratching posts and dog beds).
What exactly will be included in a particular product category, which brands to choose and which price category to place special emphasis on, depends on the area where your retail outlet is located. In this case, the preferences of the residents of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which foods will work and which will not, as well as to analyze how many bird, fish or rodent lovers live in your area.
You can partly get an approximate picture by carefully studying the assortment of other similar stores located nearby, but this does not always work. As the entrepreneurs themselves note, in one area of the city, for example, dogs of large breeds may predominate, and in another - small ones (however, a relationship can be established here. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, And apartment buildings, whose residents usually have small animals), residents of one area prefer to keep birds, and residents of another – rodents...
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Generally speaking, cats and dogs come first in popularity among Russians as pets; there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Rodents and birds are much less common. Food and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not predominate, but also occupy a significant share of the assortment. They may become competitive advantage, if a rare lover of such pets comes to you in search of something that he could not find in other pet stores in your area.
Pet products in high demand:
dog food;
cat food;
cat litter;
repellents for insects and ticks (including collars);
shampoos for animals;
"bones" and other treats, toys;
ammunition for dogs;
cat carriers, cages, etc.
The most popular items in the pet store are animal food and litter. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won’t earn much on them, since the markup on them is less than on other positions.
Therefore, the optimal ratio between food and accessories in the assortment of a retail outlet is 50% to 50% or even 60% to 40%. As for feed, again, preferences may vary, so at the very beginning of your work, do not try to save on purchasing goods by purchasing feed in large packages right away. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of items). Even though in the first weeks you will have to go to the wholesale warehouse for goods more often or contact suppliers, but you will not accumulate illicit liquid, which will later be difficult to get rid of. You can also consult with suppliers on the selection of assortments by finding out the list of the most purchased goods from them.
To identify the preferences of your customers, do not forget to ask visitors to your stores what kind of pets they have and what food they prefer. Offer them services for purchasing large packaging of food to order, which will be more profitable for them than buying food by weight or in small bags. Keep in mind that food in large packages is usually purchased by owners of adult dogs and large breed puppies. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, it quickly dissipates in large bags. Inside the store, follow the principle of separation of goods; display cases for cats and dogs should be decorated separately.
If your store is located in the city center, in a shopping and entertainment center (whose visitors are usually more solvent) or near a beauty salon for animals (in large cities there are also such specialized establishments), then you can also include a small number of products in the assortment premium segment - stylish clothes for small dogs of the Chihuahua, Toy Terrier, Spitz breed, unusual carrier bags, etc. But still, it is better to bring these categories to order, offering customers to choose the items they are interested in from catalogs.
As for suppliers, it is better not to focus on the products of one company, but to buy products from different companies, choosing where the prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on the best conditions.
Pet store staff: requirements and salary level
In a store that sells exclusively food and accessories, there are no requirements for personnel. However, if you are trading in veterinary drugs, you must have on staff a certified specialist in the field of veterinary pharmaceuticals with higher or secondary veterinary education and at least 3 years of work experience. In any case, experience in sales and working with people is also highly desirable.
A sales consultant must know almost everything about animals in order to help the buyer with the choice of food, medicines, vitamins and flea remedies. Since the majority of pet owners are amateurs, the sales consultant must be able to promptly recommend to buyers the products their pets need, which the former often forget about, for example, flea treatments - anthelminthics. Most often, the responsibilities of sales assistants in small pet stores are quite broad: they are involved in displaying goods, working with the cash register, advising customers, and keeping order.
Wage Pet store employees are usually paid according to the “salary plus percentage of sales” scheme. On average in Russia, judging by the advertisements on the website hh.ru, employers offer pet store employees a salary of 27 thousand rubles.
In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the store and operating hours. For a small pet store, even two sellers are enough. It is possible to reduce wage costs when the store owner himself takes over the counter. In addition to paying salespeople, you need to consider the cost of an accountant, who is best outsourced. For a wide-format store, it is worth thinking about dividing responsibilities and hiring an administrator, sales assistants, a cleaner, etc.
Pet store franchises: pros and cons
Opening a franchise pet store can be a useful step not only for budding entrepreneurs, but also for those who want to save money on purchases. One of the key advantages of purchasing a pet store franchise is the opportunity to receive discounts and networker privileges. Due to the fact that the chain purchases large volumes of pet supplies, it receives a substantial discount from suppliers. Often, chains of pet stores are opened by distributors themselves.
Typically, companies offer approximately the same franchise package. In addition to exclusive delivery conditions, it includes assistance in selecting premises and forming an assortment, rules for displaying goods, advertising materials, and a staff training program. Thanks to a franchise, it is much faster and easier to resolve the issue of documents for the sale of veterinary drugs and animals, since the parent company already has some of the documents. Often, franchisees have the opportunity to connect to a ready-made online store.
Since cooperation with large company usually involves a large lump sum, not everyone is ready to buy a franchise. You should not attach excessive importance to the branding of the company. It would be most advisable to purchase a franchise only if the chain has stores in your city, and the chain itself is popular among the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.
We calculate the income and expenses of a pet store
What investments will need to be made?
To open a small counter-type store with an area of 10 square meters. meters in the region, you will need 400-500 thousand rubles. To open a mini-market, you will need approximately 700 thousand rubles. If we talk about opening a pet store with an area of 50 square meters. meters on average will require from 1.5 million rubles, and large store with an area of 100 square meters - at least 2.5 million rubles.
Start-up costs, in addition to the purchase of goods, include repairs (the design of pet stores does not play a big role, so investments in this item are not large), shelving, display cases, cash register equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that food in large packages takes up a lot of space. To save space, they are usually placed on the floor. Food in small bags is displayed on the shelves, and various small items (pet toys, medications, treats, accessories, etc.) are displayed on the display case. It is also advisable to include 2 months’ rent in the starting costs.
For the purchase of commercial equipment for a premises of about 50 square meters. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles plus materials for marking each product item.
In practice, the daily revenue of mini-stores rarely exceeds 10-15 thousand rubles, while larger stores can sell 30-80 thousand rubles per day. The average markup on products sold is 50% (depending on the product category, it can range from 35-65%). For the most popular items (popular food and litter) the markup is usually less (15-25%), and for less popular ones it can sometimes reach up to 200%. The optimal inventory is determined by the amount of inventory balances in the amount of two months' revenue at purchase prices.
It is not difficult to calculate that a pet store, for example, with an area of 30 square meters, working with two employees and an outsourced accountant, will not go into the red if the revenue exceeds at least 150 thousand rubles per month. The key expenses of the main period will be employee salaries (about 90 thousand rubles, including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of format, begin to break even after six months of operation. The profitability of a business selling pet products is usually at the level of 20-25%.
According to pet store owners, you shouldn’t hope for big profits from one point. Having decided on the assortment, worked out the sales technology, and received the most preferential terms from suppliers, entrepreneurs, as a rule, open the next similar store in another area of the city. At least three to five retail outlets located throughout the city will bring good profits.
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Modern lovers of having pets at home spend large sums on their maintenance: food, clothing, and accessories are not cheap. How to open a pet store from scratch? Step by step instructions with financial calculations will help you organize your business selling pet products.
Marketing
The peculiarity of this type of business is that the products are quite specific, but at the same time in demand by a large number of consumers. According to statistics, almost every second family has some kind of pet, and the demand for food increases annually by 20-25%.
In large cities, people keep at home not only fish, dogs, cats and hamsters, but also exotic animals - parrots, iguanas, chinchillas, snakes, turtles, crocodiles, monkeys. And although there are not too many such originals, the cost of caring and feeding unusual pets is much higher than for ordinary animals. In the provinces the percentage of exotics is even lower. Accordingly, the range and target audience of a pet store directly depends on the scale of the locality.
Another important point in pre-marketing is the presence of operating similar points in the area of the planned launch of the project. If there is a big store, then there is no point in competing with it. It is necessary to look for unoccupied sites or a highly specialized niche, which is quite risky. You can miscalculate the need for expensive unique goods and go bankrupt.
You can conduct market research yourself, or you can contact a professional marketer or marketing campaign who can provide recommendations.
Business options
You can organize the opening of a pet store in various formats:
- Large store with a wide range of products. You can find almost any thing you want in it, including rare animals. The staff consists of 10-15 salespeople and a veterinarian. Its cost will be 5-7 million rubles, and the investment will pay off in 2-3 years.
- Small pet store, family business. A modest assortment of the most necessary goods(feed, tray fillers, care products) can meet the needs of a small neighborhood. If relatives want to open a small retail outlet with pet supplies, then a room of 10 square meters will be enough. m.
- Medium sized store. The most popular business model. On sale are both pet products and inexpensive animals - fish, hamsters, cats, rabbits. Trade area you need at least 70 sq. m., no matter in the center or a remote area of the city.
- Department in a shopping center. The assortment is similar to a family store; it brings good profits due to high traffic.
- Highly specialized retail outlet. Usually sells goods for fish breeding. Less common are stores aimed at cats, dogs or other types of animals. Start by selling aquarium products: different kinds fish, snails, and other aquatic life; aquariums of all shapes and sizes; special devices for aquariums; algae and grass; houses, shells, grottoes and other accessories; feed; special literature; means for treatment. A good side income comes from manufacturing, installation, and cleaning of aquariums, as well as consulting services for organizations that use ponds for decorating purposes.
- Online store. Opened to save on costs commercial premises and equipment. Many successful entrepreneurs who have used this strategy give positive feedback about it.
- A complex of several different animal-related enterprises - a store, a pharmacy, a hotel, a hospital. A striking example such an association is located in the Rumyantsevo business park near Moscow.
- Franchise. Ready business with a detailed business plan, a well-promoted name and an established supply system. In Russia it is rarely used due to its high cost. And in the USA there is even a media franchise based on children's toys, “Little Pet Shop”. The song from this series is popular among little animal lovers.
- Net. Opens if the initial project is very successful and generates enough profit to develop the business. For example, Beethoven pet stores are located in 10 Russian regions, and home delivery is carried out throughout the country.
To launch an enterprise of any kind, the common feature is preliminary planning and drawing up step by step instructions.
Important stages of the project
Where to begin? What documents are needed? How much money will you have to invest in the project? The following steps should be taken into account:
- legal registration and obtaining permits;
- location determination;
- development of assortment;
- room equipment;
- recruitment;
- advertising;
- economic calculations.
Documenting
It all starts with the registration of a legal entity. The sole owner issues individual entrepreneurship, which does not require a lot of time and money. Several owners create an enterprise in the form of a company with limited liability are required to maintain accounting and tax records.
To trade, you must select activity code 47.7 “Retail trade of other goods in specialized stores.” To provide veterinary services, you need code 75.00 “Veterinary activities”.
You will also need:
- Obtain permission to sell animals from the State Veterinary Administration.
- Apply for permission from the sanitary-epidemiological service.
- Obtain a work permit from the Fire Inspectorate.
- Obtain a license to sell veterinary drugs.
After legalizing the activity, they begin to search for premises for trade, taking into account the advice of marketers.
Room
The location is usually chosen in an area with inexpensive rent or in a large shopping center. In the first case, to attract buyers they organize advertising campaign, use a wide range of products and animal species. In the second case, the flow of people will always be large in itself.
The area of the premises depends on the scale of the business idea and the format of the establishment. The minimum requirement is 50 sq. m for the location of the sales area and utility departments. However, the more spacious the store is, the better. In cramped spaces, it is inconvenient for customers to choose goods, and it is difficult for sellers to display the entire assortment in a visible place. If there are animals in the store, then they need sufficient living space.
It is very difficult to get rid of a strong specific smell in a pet store, so it is undesirable to place the outlet in a residential building and you must take care of a high-quality ventilation system. It is preferable to find a separate building for the needs of the store.
Range
The most popular products are:
- feed for various animals;
- vitamins, medications;
- toilet fillers;
- animal care products;
- dishes, trays;
- toys;
- houses, cages, aquariums;
- collars, leashes, carriers;
- books and magazines on zoological topics.
To start with each item, 1-2 types are enough; in the future, the range will expand in accordance with customer demand.
Special equipment for aquariums - compressors, lamps, filters - is also in demand.
A separate niche is made up of clothing for animals. It can be both decor and a necessary thing, for example, in the harsh winter for short-haired animals.
It is better to purchase goods from wholesale suppliers, official representatives manufacturer or directly from the manufacturer. This will make it possible to set prices with a favorable markup, reduce costs and receive products with a quality guarantee. It is necessary to carefully monitor the expiration dates of medicines and food products, otherwise animals and the store’s reputation may suffer.
Animals for sale are purchased from nurseries or private breeders. Exotic species are delivered to order from abroad.
Room equipment
The main equipment of the pet supply store hall is retail store equipment:
- A variety of racks and shelves.
- Showcases.
- Counters.
- Cash machine.
Devices for keeping sold animals will also be needed - cages, pens, terrariums, aquariums. A convenient device for pet clothing is a rack with hangers.
Their technical equipment will require high-quality ventilation, air conditioning, lighting, a refrigerator for medicines, a computer, and an Internet connection.
Store staff
Depending on the format and scale of the enterprise, the staff may need:
| № | Job title | Approximate salary, rub. |
| 1 | Shop assistant | 20000 |
| 2 | Veterinary Doctor | 23000 |
| 3 | Animal Care Worker | 15000 |
| 4 | Commodity expert | 25000 |
| 5 | Administrator | 30000 |
| 6 | Accountant | 18000 |
| 7 | Cleaner | 7000 |
Sales consultants must be experienced, well versed in the subject matter, and be polite and courteous with customers. After all, the traffic and profitability of a pet store depends on the quality of service.
General leadership can be carried out by the owner or hire a director. An accountant with experience in trade organization.
- Come up with a catchy name. For example, the famous children's animated series is called “Little Pet Shop”. The song from it is perfect for background sound in trading floor.
- Decorate the sign and the outside of the room in a bright and unusual way.
- Open a store website with the ability to order goods online and deliver to your home.
- Regularly make discounts, organize promotional offers, introduce discount cards for regular customers, distribute free samples of goods.
- Post information about your pet store on external advertising media- billboards, city lights, banners.
- Distribute some time after opening Flyers all over the city.
- Write and post advertisements about the opening of the store.
Video: pet store - 4 stages of opening.
Economics of the project
How much it costs to open a pet store and whether it is profitable to do this business can be roughly calculated by adding up all the planned expenses and income.
As an example, we take a medium-sized pet store in Rumyantsevo with a wide range of products.
Initial costs for starting a project can be:
| № | Naming of expenditures | Amount, rub. |
| 1 | Legal registration | 20000 |
| 2 | Renting premises | 100000 |
| 3 | Repair | 140000 |
| 4 | Equipment | 100000 |
| 5 | Purchase of goods | 1500000 |
| 6 | Advertising | 80000 |
| 7 | Other | 100000 |
| Total | 2040000 | |
Monthly operating expenses include:
The payback period can be calculated, taking into account that the average markup on pet products is 30%. Moreover, for the most popular group - 20%, for veterinary drugs - up to 100%, for accessories - up to 50%. The profitability of a pet store is usually 25-35%, which is quite a high figure.
The monthly approximate income is about 1,000,000 rubles. Pricing needs to be structured based on the average cost of pet products from competitors. Some items should be made a little cheaper to attract buyers.
When planning the store's annual budget, you need to take into account that pet supplies are seasonal business. However, the initial investment pays off in less than a year.
A pet store is a profitable business for aspiring entrepreneurs who love animals and understand their needs.
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Opening a pet supply store has its own specifics. The list of documents differs from what is required to launch a regular retail outlet. In this article we will figure out how to collect a complete package of documents and register your business correctly.
What documents are needed to open a pet store: making a list
The first thing to do is register a pet supply store as an individual entrepreneur or LLC. The choice of form of activity depends on the scale of the business. For a department in a shopping center or a small stationary store, it is enough to register an individual entrepreneur; if you plan to open a larger retail outlet, choose an LLC.
Select OKVED code
For both forms of activity you will need to indicate OKVED codes. Choose the codes you need based on the assortment of the outlet. According to latest updates classifier, the following are suitable:
- 47.76.2 Retail trade of pets and pet food in specialized stores
- 46.11 Activities of agents in the wholesale trade of agricultural raw materials, live animals, textile raw materials and semi-finished products
- 46.19 Activities of agents in wholesale trade of a universal assortment of goods
- 46.21 Wholesale trade in grain, unprocessed tobacco, seeds and feed for farm animals
- 47.19 Other retail trade in non-specialized stores
- 47.73 Retail sale of medicines in specialized stores (pharmacies)
- 47.74 Retail trade of products used for medical purposes, orthopedic products in specialized stores
- 47.78 Other retail trade in specialized stores
- 47.89 Retail trade in non-stationary retail facilities and markets of other goods
- 47.91 Retail trade by mail or via the Internet information and communication network
We issue additional permits and licenses
You have registered your business. In order for trading activities to be legal, it is necessary to obtain a number of documents. The specific list depends on the products presented in the store.
- If you sell medicines for animals, flea collars and medicated food, you will need to obtain a pharmaceutical license.
- To sell animals you will need a veterinary certificate and other permits issued by Public administration Veterinary Administration (local authority).
- Permission from the Sanitary and Epidemiological Station and the Fire Department.
- A patent from the licensing chamber is not needed for this type of activity.
How to choose a store premises
The main thing here is location. It’s good if the premises are located near the metro and there are residential buildings nearby. Great option- on the ground floor of a residential building or in a visited shopping center. With proper advertising and a good range of products, you can win the trust of animal owners and develop a customer base.
The area of the premises for a pet store must be at least 50 - 70 m². If you do not plan to rent a warehouse separately, you will additionally need space for storing goods (10 - 20 m²).
When selling animals, you will need a room of 150 m². This way you can divide it into zones: food, medicine, related products and aviaries and aquariums.
How much does it cost to open a pet store from scratch: rough calculations
- Paperwork
- Renting premises and renovating them
- Purchase of equipment and display cases
- Purchase of goods. If you plan to sell animals, also for their maintenance
- Salary to employees
- Advertising
On average, at the initial stage you will need 2,000,000 - 3,000,000 rubles. If you are planning to create a website and promote it in search engines, costs will be higher.
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