* The calculations use average data for Russia

Starting investments:

Revenue:

125,000 ₽ - 705,000 ₽

Net profit:

50,000 ₽ - 300,000 ₽

Payback period:

Pizza is a “money” dish with worldwide popularity and a huge markup. Every minute in Russia 400 slices of pizza are eaten. Let's find out what you need to start your own business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute, 400 slices of pizza are eaten in Russia alone. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It's no secret that the catering business is one of the most popular today. The rhythm of life, time constraints - all this explains the reluctance of people to cook at home. It’s much easier to go to a restaurant or order pizza at home.

The catering market grows by 25% annually. This figure scares aspiring entrepreneurs who want to try themselves in the restaurant business. However, fear is not always justified. For example, among pizzeria cafes there are no clear leaders, and therefore we can assume that entry into the pizzeria is open to new players.

Even if you live in a small city, there are probably pizzerias in it - and they are the local “monopolist”. That is, a small network opens, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands become boring and may lose quality, so a new pizzeria with competent marketing and quality products has every chance to become popular.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in how to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own pizza business with a budget of 100 thousand rubles. Let's take a closer look at the various options so you can choose the one that's right for you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to socialize, watch football and have a satisfying but inexpensive meal. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. This van can sell whole pizzas, as well as slices. The main advantage is that you can change your location and be present at the highest cash registers. You will have to invest at least 700 thousand rubles in this format. The main cost is the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of area in mall– in itself an effective advertising move. There are always a lot of potential customers in shopping centers. The main rule of trading here is: fast, tasty and inexpensive, otherwise the client will go to competitors. High competition is the main disadvantage of this format. To open a pizzeria in this format you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza shop). This format can be placed in a large hypermarket or shopping center. A popular trend that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of the customers. This is a more budget-friendly pizzeria format, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. The work will require a minimum of equipment, personnel and production space. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, expenses for print advertising, and recently it is desirable to be friends with mobile applications and services. You will have to spend a significant amount on delivery vehicles. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

The Italians came up with this format when they rolled pizza into a cone and began selling it in convenient packaging. This is how pizza began to look like regular fast food. Europe received this idea with a bang. Why not try to implement this idea in Russia? A small kiosk in crowded places or an “island” on the territory of a shopping center is suitable for this. You will have to invest 300-400 thousand rubles.




Pizza maker. For Russian market This is new, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. IN budget options The finished pizza is stored in a special refrigerated compartment, then it is sent to a compartment where it is freed from film, and then into the oven. More advanced pizza machines take longer to prepare the dish, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or stop by a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only varieties of pizza, but also other items. Opening a pizzeria is easier than opening a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. Enough to have in stock original recipes pizzas, quality ingredients and a small kitchen. Pizza is prepared relatively easily and very quickly. To open a pizzeria cafe, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option that fits your budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. We will look in more detail at how to open a pizzeria cafe. In many ways, this guide is suitable for any entrepreneur who is planning a pizza business.

Why is it worth opening a pizzeria?

ADVANTAGES

FLAWS

high business profitability (up to 60%); quick payback investments; no need for a large staff; narrowly targeted niche; high demand for pizza, which ensures consistently high profits; relatively small amount of investment for the industry; promising fast food format; simple technology production; It is more profitable to open a restaurant with a single product than a restaurant with a full menu, including due to the low number of products written off

high level of competition in the market; expensive rental of retail space; the need to obtain permits to open a catering establishment

What do you need to open a pizzeria?

Study the market. Sphere Catering is quite saturated, and competition among pizzerias is high. So before you plan to open your own establishment, do your research competitive environment. Identify the main market players, study their locations to choose for yourself appropriate place, assess the demand for pizza in your area. Also visit the establishments of your potential competitors to scout the situation “from the inside”, see how others’ businesses work, study the menu to evaluate the offer on the market. Consider the foreign market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, fresh concepts and business models can be observed abroad. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the establishment. It's no secret that the design and concept of an establishment are as important as the food there. On at this stage it is expected to draw up a work plan, determine the format and corporate identity institutions, development of technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and how it will be financed. A concept, your own style and “tricks” are needed to make your establishment stand out from many others. Why should a visitor come to you? The concept will describe the answer to this question. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal establishment where you can get together with a group and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their own pizza. If your imagination fails you, look at what is happening in foreign markets. Get ideas, combine them - and you will definitely find that magic formula that will make your establishment “one and only.” Remember that concept alone will not get you far. Therefore, attention should be paid Special attention quality of service, speed of serving pizza and its taste, so that the visitor wants to return to you.

Make a business plan. This is the most critical stage of the project. To avoid unnecessary expenses and problems at the start, think through the project carefully. What will be on the menu? How much money will you have to spend? What equipment do you need to purchase? How many employees will need to be hired? How to promote your establishment on the market? How much can you earn from a pizzeria? The result of your work should be the derivation of a unique formula for success, in which you will understand what the establishment should have in terms of revenue, traffic, rent and cost of production. Once you have these numbers, it will be easier for you to make decisions when choosing premises, product suppliers, hiring staff, etc.

How to register a pizzeria

The initial stage of opening a pizzeria is registering the business with government agencies and obtaining permits for the catering establishment. For reference commercial activities It is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service."

How to choose a premises for a pizzeria and obtain permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to complete all permitting documentation in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with necessary requirements SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion tax office on registering cash registers;

agreement with the energy saving service and sewerage service;

waste removal agreement;

agreement with the tenant and contracts with employees;

assortment list approved in the SEN;

a license to sell alcohol, if it is intended to be sold in the establishment;

contracts for deratization, disinfestation and disinfection;

a list of products sold and manufactured agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (necessary if a delivery service is provided).

Having collected this impressive list of documents, you can rest assured that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information will be useful when choosing a room. It is better to immediately take care of fulfilling all the conditions so that you do not have to correct inconsistencies and incur additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding a suitable area for a pizzeria can take a lot of time, so it’s better to take care of this in advance.

Basic requirements for a pizzeria premises:

square area about 100 sq. m.;

availability of parking;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms ( warehouse space, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depend on what format and concept are chosen. For example, if a delivery service is proposed, you need to take into account logistics and choose a location so that pizza can be delivered to any part of the city in approximately the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of total area premises, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find a premises where a catering establishment previously operated. In this case, you can save money on bringing the premises into compliance with fire safety and sanitary standards. The amount of rent for a premises depends on various factors: the city, the region, pedestrian traffic, and favorable proximity to others are important. public places. On average, renting premises for a pizzeria will cost 80 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Another issue regarding the premises is renovation. It is recommended to choose premises that do not require major repairs, remodeling, etc. Any repair means a certain duration of the preparatory stage. The longer you take to solve problems with preparing the premises of the establishment, the more losses you will suffer. But if you look at the modern interior of fashionable establishments, you will notice a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - something that can be quickly brought and, if necessary, taken back. This happens because, in fact, none of the tenants can be sure that they will stay in this premises for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in a basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria?

Investing in the right commercial kitchen equipment is one of the main steps in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and some will even affect the taste of food. Therefore, you should approach your choice responsibly. To do this, it is recommended to study various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in a pizzeria kitchen:

pizza ovens;

dough divider, flour sifter and dough mixer for preparing dough;

refrigerators, freezers and vacuum packers for food storage. A suitable model of refrigeration equipment is selected depending on the layout of the kitchen and the volume of stored products. A functional device will be a special table for preparing pizza, which keeps all the ingredients cool until they are needed;

A vegetable slicer can help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

device for cutting French fries if you plan to expand the menu;

deep fryer for preparing French fries and other dishes;

oven;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.).

List necessary equipment determined by the chosen pizzeria format. For example, a delivery service will only need ovens, a sink and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), a cash register and a cashless payment terminal, as well as decorative items. According to rough estimates, the cost of equipment for the pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to create a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, the menu will have at least 12 types of pizza, which should include the most popular items: Pepperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some creative, delicious food combinations. But you shouldn’t focus on one pizza. Diversify the menu with salads, fries, hot and cold appetizers. Seasonal offers will be available.

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From time to time it is recommended to add new dishes to the menu or make Special offers– this will allow you to retain the established client base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the “choose yourself” service. Let the buyer choose the ingredients themselves. Expand your assortment by baking not only Italian thin-crust pizza (with a flatbread up to 0.5 cm), but also American air pizza (with a 2-cm flatbread, made from fluffy yeast dough with the addition of eggs and milk).

How to organize supplies for a pizzeria

Before opening a pizzeria, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

It is worth noting that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all menu items.

Main categories of pizzeria suppliers:

suppliers chicken eggs for dough;

suppliers of fresh meat and sausages;

fresh vegetable supplier;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

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Subsequently, it is recommended to purchase products for the pizzeria frequently, but in small quantities - this increases delivery costs, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Generally, you will be responsible for shipping costs for the ingredients. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to enter into agreements with domestic suppliers of pizza raw materials. This is especially true for small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

The cost of food is calculated on the basis of technological maps. IN technological maps The recipe for each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one “average” pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to generate good income, the cost of pizza and its price must be in a ratio of no less than 1:5. At the same time, it is important to take into account the price-quality ratio; it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of income level. Thanks to affordable prices, the pizzeria serves a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes developing the name of the establishment, its logo and corporate identity, as well as organizing advertising campaign(promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market and emphasize its concept. Services for developing a corporate identity for an establishment will cost an average of 15 thousand rubles. A catchy, eye-catching sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative promotional videos about a pizzeria in a movie theater; online promotion; sponsorship participation in cultural projects; installation billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

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In this case, advertising a pizzeria in in social networks oriented towards youth. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. Therefore, the pizzeria needs to get a personal account on social networks. There you can post photos of dishes and interiors, inform about promotions, hold competitions, and promptly answer all user questions. You can also provide a “happy hour” promotion - the time during which the establishment offers discounts, special menu(for example, business lunches).

plan the promotion for weekdays;

Increase the price of your most popular menu items to cover cost differences;

come up with a short and clear slogan for the campaign;

stick to one group of drinks or food included in the promotion;

track stock profitability.

The set of advertising tools depends on the budget you are willing to allocate for it. To immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial advertising costs will be 50 thousand rubles. You can start advertising even before the establishment opens by coming up with original ads and launching a promotion that will interest people.

But best advertising For any catering establishment and pizzeria in particular, there is no doubt that a high-quality product and service are essential. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback on funds invested in opening a pizzeria and will ensure the required level of sales.

How to select pizzeria staff

The solution to this issue depends on what type of establishment you are opening. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment will most likely operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is this that creates the unique brand of your pizza, which is what customers will come for. For a small pizzeria, you can look for a pizzaiolo among those who have graduated from a specialized school and taken courses in the basics of preparing Italian dishes. When selecting personnel, also make sure that all employees have valid medical records.

When selecting employees, you should focus not so much on work experience, but on personal qualities: desire to work, friendliness, responsibility, politeness, initiative. Typically, young people work in pizzerias - it is easier for them to maintain the fast pace of work.

How to plan pizzeria income

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and based on the performance of other establishments. But these numbers may be very different from what it will be like for you. They are purely informational for you, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to make a lot of money on pizza - even in the most favorable scenario, your income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, implementing high standards service, then during the first year of operation it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes higher.

To calculate the amount of net profit of a pizzeria, it is also necessary to plan the amount of fixed expenses, which include public utilities, employee salaries, taxes, purchases of products and losses from write-offs of products. Experience shows that you can recoup your investment within a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here's an approximate calculation of a pizzeria's revenue:

The cost of pizza is 130 rubles

The average price of pizza is 600 rubles

Number of sales per month: 1500 pieces

Revenue for the month = (600-130) × 1500 = 705,000 (rubles).

If you deduct the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then the initial investment of 1.2 million can be recouped within six months.

How much money do you need to open a pizzeria?

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an establishment.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should focus on.

What are the risks when opening a pizzeria?

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. Among the main risks are:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis point of sale and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including all necessary conditions, which provide for financial liability of the supplier in case of their violation;

competitors' reaction. Since the public catering market and, in particular, pizzerias is quite saturated and competition is high, the behavior of competitors can have an impact strong influence. To minimize it, it is necessary to form your own client base, constant monitoring of the market, availability of customer loyalty programs, competitive advantages and unique offers;

refusal to rent premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

problems with personnel - low qualifications, staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment to maintain its functionality will help reduce the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For restaurant business this risk has a high degree of probability. Surplus food can arise for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the establishment's reputation among target audience in case of errors in management or reduction in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, obtaining feedback from clients of the establishment and carrying out corrective measures.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will fit perfectly into the frantic rhythm of a large city and will become a successful project in a small town, whose residents are not yet fed up with catering offers, and the level of competition and the demands of visitors there are lower. But it is possible to achieve success even in highly competitive conditions. The main thing is to offer a quality product, promote original idea and have good service. In conclusion, we share some useful tips that will help an entrepreneur in opening his own pizzeria:

Be sure to register your cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products they sell.

Develop a unique concept that will help you stand out from your competitors. An attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the process of preparing a dish, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

Pizzeria is a type of establishment that has long been established on the market. The appearance of another pizzeria will not surprise anyone. But it’s up to you to come up with a unique service. This could be an original presentation, the opportunity to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with proper distribution of each resource, it can become profitable, promising business. And one successful project– become the basis for a whole network of establishments.

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Calculator for calculating the profitability of this business

Pizza is very popular all over the world. This dish is prepared both in fast food and in prestigious restaurants. Therefore, opening a pizzeria is a very logical decision for a novice businessman.

However, it should be understood that in addition to high demand, there is also considerable competition in this business. Long gone are the years when it was enough to simply open a small pizzeria without thinking about the nuances of the menu, interior design and other details. Today, it has become much more difficult to gain a foothold in the market, because there are a sufficient number of both classic and themed establishments, cheap eateries and luxurious family restaurants.

Therefore, you should make sure that your establishment is not only known, but also loved. To do this, you will have to develop a detailed business plan for a pizzeria with calculations. It should include an analysis of the activities of competitors, take into account estimated costs and profits, as well as possible risks.

Advantages and disadvantages of opening a pizzeria

Before you open a pizzeria from scratch, you should weigh the pros and cons of such a business. Let's start with the advantages:

1. High profitability indicators. It is more than 50%, and at this moment This direction is at the peak of its development.
2. Low cost. Pizza is a simple and fairly cheap to produce dish. This allows you to maintain a high markup level.
3. Fast payback. With the right approach, you can return the money invested in your business within the first year.

The disadvantages of this activity include the following:

1. High level of competition in large cities. By opening a franchise pizzeria, you automatically become a serious representative of this business, since you are acting on behalf of a large company.
2. Expensive rental of premises.
3. To succeed in this business, it is advisable for you to have experience working in catering establishments.

Step-by-step plan for opening a pizzeria

If you are aiming for a serious business, then first of all you should determine the key features of your establishment. At the moment there are three types of pizzerias:

1. Stationary. People most often come here in couples and families. The emphasis should be on a cozy atmosphere, a varied and original menu. A stationary pizzeria can be an Italian restaurant or a small cafe. The first option is the most difficult and expensive to implement. It is suitable only for experienced businessmen.
2. Delivery. Pizza at home - this service has become very popular in recent years. To lead successful business in this industry, it is necessary to carry out maximum fast delivery orders in your city, and also carefully work out the bonus system.
3. Takeaway. We are talking about a small establishment with 2-3 tables or a kiosk that does not have seats. People here most often order pizza to go.

The menu of a standard pizzeria should include the following items:

• 20-25 types of pizza;
• pastes;
• soups;
• salads;
• business lunches;
• drinks (coffee, tea, lemonade, beer, kvass, fruit juice).

Now let's talk about the target audience of your establishment. If we're talking about about the average pizzeria, its main customers will be:

• bachelors;
• women who have no time to cook;
• young people;
• students;
• employees of offices located nearby.

A successful business is most often focused on a specific residential area. A cozy pizzeria located near your home has many advantages over an establishment located in the city center. In such cafes, people are more likely to take pizza to go when they return home from work. In addition, renting premises in a residential area will cost you much less than in a large shopping center.

Consumers will also receive significant benefits from this location of the pizzeria:

1. The establishment is within walking distance. While going to the store, a person may suddenly go for pizza.
2. As a rule, pizzerias in residential areas offer their products at lower prices.
3. Delivery speed. If a person orders pizza at home, he will not have to wait long.

A pizzeria located in a residential area requires less investment, while maintaining all the advantages of establishments in large shopping centers. The net profit from a small establishment can be about 200,000 rubles per month.

Registration and obtaining permits

Running such a business requires not only registration entrepreneurial activity, but also obtaining a number of permits. Very serious requirements are imposed on catering establishments, and therefore the business owner should prepare in advance for some difficulties.

First, let's look at the features of registration. There may be two options here:

1. Registration of individual entrepreneurs. This option is the least expensive (registration costs 800 rubles), but it is only suitable for small businesses.
2. LLC registration. This option is used to open a pizzeria in most cases.

In addition to registration, to run a legal business you will need to do the following:

1. Obtain permission to conduct activities from Rospotrebnadzor. This document indicates that the pizzeria premises fully comply with all sanitary standards.
2. Conclude agreements with companies providing disinfection services.
3. Make a program production control and approve it.

Choosing a tax system

This is a very important point, because if you do not choose the tax system yourself, it will be determined in automatic mode. There are two options here:

1. simplified tax system or simplified tax system. Assumes payment of taxes in the amount of 15% of the establishment’s net income. Many owners of small establishments choose this option.
2. UTII. It involves a significant simplification of the tax payment procedure, and therefore is popular among novice entrepreneurs.

You do not need to obtain any licenses to open a pizzeria. Therefore, having received all permits, you can equip the premises and begin work.

Which OKVED code should be indicated when registering a business?

The activities of the pizzeria fall simultaneously under three OKVED codes:

• 30 – activities of cafes and restaurants;
• 40 – preparation and sale of snacks and drinks intended for consumption on the spot;
• 52 – supply of catering products (if we are talking about home delivery of products).

Choosing a room

Now let's figure out how to open your own pizzeria. Having registered the business and received all the necessary permits, you can begin choosing premises for organizing a pizzeria. About 80% of its success depends on how correct the location of your establishment is. The best option there will be a building located on the first line of houses. It would be good if it had its own parking and convenient access roads.

The minimum area of ​​a pizzeria is 65 m2. It will be quite enough to accommodate a small kitchen and install several tables. It is advisable to locate the establishment near universities, stops, metro crossings, shops, offices, etc. If a large number of people pass by your pizzeria every day, then the success of the business will be ensured.

Another important point concerns the availability of necessary communications. The pizzeria premises must be connected to hot and cold water supplies, well ventilated and have an emergency exit. The rent for a fully prepared premises averages 50 thousand rubles per month.

We advertise a pizzeria

For your business to start generating significant income, you will have to invest in advertising. Naturally, a good location and a catchy, original sign will do the trick, but modern consumers are accustomed to more persistent methods.

To attract regular customers, you will have to develop special savings programs. Then visitors will not only have the desire, but also the incentive to visit your pizzeria again.

Don’t forget that word of mouth is an excellent advertisement for a new establishment. Especially when it comes to small towns. In this case, the best advertisement for your business will be your dishes. Hire an experienced technologist to develop unique pizza recipes. Customers should know that your place is not only cozy, but also delicious.

Start-up capital for opening a pizzeria

So, how much does it cost to open a pizzeria from scratch? It should be noted right away that such a business will require considerable start-up investments. They will be used for renovation of the premises, designer services, purchase of necessary equipment and furniture, advertising, etc.

Let's consider the estimated costs of opening a small pizzeria:

1. Carrying out repair work on the premises - 250,000 rubles.
2. Collection necessary documentation and passing all approvals - 50,000.
3. About 130,000 should be allocated for advertising.
4. The purchase of equipment, furniture and utensils will cost 700,000 rubles.
5. Computers and cash register equipment – ​​100,000.
6. Rent for two months – 100,000.
7. Reserve fund and other expenses – 200,000.

In total, you will have to spend about 1,500,000 rubles to open a pizzeria. The amount is considerable, however this business It is considered very profitable, and with the right approach to business, it pays off quite quickly.

Monthly expenses

Every month you will have to invest a certain amount of money into your business. Let's look at what fixed costs include:

1. Salary – about 150,000 rubles. This amount applies to a standard establishment offering takeaway pizza.
2. Premises rental – 60,000.
3. Utility bills – 10,000.
4. Advertising expenses – 50,000.
5. Social contributions - 44,000.
6. Taxes and other expenses – 20,000.

Thus, monthly expenses are about 330,000 thousand rubles.

Calculation of business payback

To assess the profitability of a pizzeria, you need to compare expenses with income. In business there is such a thing as the break-even point. Upon reaching this milestone, the establishment breaks even and then begins to make a profit.

If we consider that the average check in a pizzeria is 450 rubles, then the break-even point for such an establishment will be reaching 38 orders per day. If your establishment can serve 60-70 clients during the day (which is more than realistic), you can claim a monthly profit of 200-250 thousand rubles. With such income, you can recoup the costs of a business in less than a year.

Necessary equipment

Such a business will require the purchase of specialized equipment. First of all, we are talking about equipping the kitchen. To do this you will have to purchase:

• special oven or oven;
• cutting table;
• dough kneading machine;
• refrigerators and freezers;
• dishes

For the hall you will need to buy tables, chairs and dishes.

When purchasing kitchen equipment, it is better to give preference to new equipment. Used units will certainly allow you to save some money on opening a pizzeria, but in this case there is a high probability of breakdown, due to which the work of your kitchen may be frozen for a long time.

When purchasing new equipment, you receive the following benefits:

• guarantee of long-term uninterrupted operation, and therefore the stability of your business;
• assistance in choosing the necessary units from representatives of the manufacturer;
• free installation and maintenance.

Recruitment

This stage is very important, since many indicators of the pizzeria depend on the work of the staff:

• quality of service;
• taste and originality of dishes;
• cleanliness in the hall;
• speed of delivery, etc.

Try to hire people who are experienced, friendly, and tidy. Especially when it comes to cooks and waiters.

Let's consider the staff of a small pizzeria located in a residential area. It includes the following employees:

• 2 administrators;
• 2 cooks;
• 2 delivery people;
• assistant cook (comes to work on the busiest days).

If you are planning to open a small pizzeria, then you can refuse waiters. At first, you can do the accounting yourself, which will also allow you to save some money.

Considering the high demand for pizza, opening a pizzeria would be the right decision for a modern businessman. Despite the high competition in this area, a competent approach to business will allow you to get a stable income and a thriving business. The main thing is to act consistently, using the outlined plan.

How to open a pizzeria from scratch: profitability and subtleties of work organization, step-by-step instructions.

Pizza has become not only a signature Italian dish, it is loved and made in all corners of the planet. What's not to love about her? Crispy flatbread stuffed with tomato sauce, pepperoni, mushrooms, sprinkled with mozzarella - the whole world loved the combination of these flavors.

Italians are very hospitable people, so a pizzeria in Italy is a place to eat, meet with friends, or just a cozy corner for those who are bored. Russians liked pizza as an inexpensive, tasty and fast food. Making and selling pizza is very profitable. Moreover, there are possibilities open a pizzeria from scratch, this is exactly what our article is about today.

It is desirable that the organization of a pizzeria touches upon such important criteria for a businessman: good personal motivation, lies within his area of ​​competence, takes into account the factor of residence and the amount of start-up capital.

Choosing an establishment format and a pizzeria business plan

How to open a pizzeria from scratch: thinking through the details of the future business. Opening your own pizzeria is not so much a difficult task as it requires a detailed development of the concept of the future establishment. Within a catering establishment that serves delicious pizza, there may be an Italian restaurant, a small place in the food court, a pizza bar, or pizza delivery. When making a decision, it's worth knowing about all your options.

Open restaurant It is not possible without investment; it is an expensive undertaking. The restaurant level requires an attractive premises and a stylish interior, a kitchen with comprehensive equipment, qualified staff led by a chef, and competent marketing.

Pizza bar- this is a level below that of a restaurant, without a large selection of dishes, but also requires significant investments in renting premises, creating an atmospheric interior, and hiring qualified personnel.

Place in the food court– a good solution for a profitable pizzeria. Walking through shopping malls can be tiring, especially with family. Shopping for many hours sets the mood for relaxation in the food court area. The pizzeria is the best and most profitable place here. Affordable and fast food is always in demand. Pizzeria business plan in a shopping center will also include the cost of equipment: display cases, heating tables, refrigerated display cases for salads and desserts. The menu should be such that hungry and tired people can choose from a large number of dishes: pizza, pasta, desserts, drinks.

Pizza to go or pizza delivery- the most low-budget option. Does not require complex kitchen equipment, is located on 50 sq.m., requires 3 workers per shift, offers up to 20 types of different pizzas.

How to open your own pizzeria: choosing premises

First step. How to open a pizzeria from scratch. Determination of the premises where the production will be located and a place for visitors, if any. Based on the realities of the city where you live, in small towns - the greatest demand will be for take-out pizza and places in food courts, small cafes and bakeries. In cities with a population of over a million, cozy restaurants and trattorias (family restaurants) always have their visitors.

Greatest cross-country traffic at stops public transport, close to business centers, shopping arcades, educational institutions, in large residential areas there is a very lack of places for quick food.

The location where the pizza will be prepared for delivery does not matter, the main thing is that it complies with sanitary standards.

Compliance with all sanitary standards will allow you to quickly open your own pizzeria, obtain permits:

• cold and hot water supply, sewerage;
• walls painted with light water-based paint or tiled to a height of at least 1.7 m;
• powerful exhaust hood to remove burning odors;
• pizzeria area from 50 sq.m., of which 30 sq.m. - This industrial premises, and the rest are a place for visitors and a cash register area.

Pizzeria location in basements prohibited by Sanpin. The location in residential buildings requires compliance with rules that guarantee peace of mind for residents and the absence of sources of noise and vibration.

Study in detail the information on obtaining the documents that will be required when organizing a pizzeria:

• conclusion of Rospotrebnadzor;
• conclusion from the fire inspection;
• hygienic certificate for the premises from Rospotrebnadzor.

To open a cafe you also need:

• Computer program for production control for a pizzeria.
• Conclusion of contracts for disinfestation, disinfection and deratization.
• List of the range of manufactured and sold products, certified by Rospotrebnadzor authorities.
• Concluding an agreement with an organization that deals with the removal and disposal of solid waste and organic waste.
• Concluding an agreement on the disinfection of the pizzeria’s courier transport (if there is a delivery service).
• Agreement for laundry and dry cleaning services for washing special uniforms for pizzeria employees.
• Contract for disinfection of ventilation and air conditioning systems.

Second step. How to open a pizzeria from scratch. Registration of individual entrepreneur or LLC.

Third step. Concluding an agreement to rent or purchase premises.

Fourth step. Purchase and installation of equipment.

Pizzeria equipment

1. When equipping the kitchen area of ​​a pizzeria, questions may arise. There are many types of pizza ovens for preparing real Italian pizza. In Italy itself, only a stone hearth oven is considered such an oven. The quality and taste of the finished pizza depends on good equipment, the oven. Ovens differ in size, pizza capacity, functional data, and operating mechanisms.

Conveyor ovens will largely replace manual labor, are technologically advanced, and work non-stop. Installation is simple. Short cooking time for hot dishes - up to 5 minutes, thanks to top and bottom heating.

Hearth ovens, a modern industrial version of the traditional stone hearth oven. Here there is only a ceramic or stone one, which is heated to the required temperature. These ovens have multiple tiers to accommodate multiple pizzas at once.

The price of ovens depends on the manufacturer’s brand, the number of chambers and the capabilities of the oven. From 20,000 rubles to 1 million rubles.

1. Purchase of refrigerators for ingredients. Ideally, each type of product should have its own refrigerator compartment. Therefore, you will need several refrigerators.
2. Dough mixing machine.
3. Proofing cabinet.
4. Chopper for cutting filling.
5. Flour sifter.
6. Cutting table. The countertop has built-in gastronorm containers in which it is convenient to store pizza ingredients.
7. Plate.
8. Furniture, dishes and equipment.
9. Purchasing products before starting work.

According to estimates this pizzeria equipment will cost at least 1,000,000 rubles. You can save money by using manual labor.

Fifth step. Acquisition cash register and registration with the tax authority if you are going to accept cash.

The most favorable form of tax for a pizzeria is single tax on imputed income (UTII). Taxes here are lower than under simplified taxation or the basic taxation system (OSNO).

Sixth step. Registration of health records for employees, conclusion of employment contracts.

Staff:

• Technologist.
• Cooks - in shifts.
• Cashiers work in shifts.
• Waiters - in shifts.
• The cleaners work in shifts.
• System Administrator.
• Accountant.

A small enterprise may not require all employees or a combination of positions; some administrative workers can be outsourced.

Step seven. Beginning of work.

We think over the product range

Pizza is divided into Italian and American. The difference between them is the thickness of the dough, Italian is thin, American is thick. In a small pizzeria there is no need to have an extensive menu; 10-12 types of pizza are enough, perhaps several types of pasta, salads, and desserts. Accompanying dishes in the form of drinks and sauces can have a wide range.

The menu is developed by the chef and technologist; this is a separate document that will require permission from Rospotrebnadzor. For implementation alcoholic drinks A number of permitting documents will also be required.

Purchasing products and establishing work with suppliers are also important components at the start of work. The final taste of the product depends on freshness, proper storage and transportation technology.

How to open a pizzeria from scratch - business plan

Needs to be developed detailed business plan for any format of pizzeria, pizzeria business plan with calculations Paid specialists can also prepare it, and you can also calculate everything yourself. Here is a sample business plan, far from complete, but reflecting the main positions that will allow you to assess profitability.

Pizzeria in the food court.

For a town with a population of 600,000 people.

The location of the pizzeria is the 4th floor of the shopping center (food court area).

• The area of ​​the pizzeria is 50 sq. m.
• The average bill is 450 rubles.
• Trade margin – 300%
• Number of employees – 10 people.
• The pizzeria's opening hours are from 10:00 to 22:00.

Investments

• From 1,930,000
• Decoration of the premises - 350,000 rubles.
• Purchase of equipment – ​​RUB 1,000,000.
• Menu development – ​​100,000 rub.
• Advertising costs – 100,000 rubles.
• Registration – 100,000 rub.
• Reserve budget – 280,000 rubles.

Assortment policy

• Pizza, pizza cone, salads, soft drinks, sweets.
• The average bill for a pizzeria will be 450 rubles with an average markup of 300%
• The average daily attendance is 50 people on weekdays and 100 people on weekends. 1800 people per month.

Potential revenue - 810 thousand rubles/month

Production costs and plan

Rental costs are the most significant, please pay attention to:

• high traffic, constant presence of the target audience;
• minimal advertising costs;
• a minimum package of documents, the owner of the premises has the relevant contracts;

The following expenses will be:

• for the purchase of equipment up to 1000 thousand rubles;
• staff salary 200 thousand rubles per month;

The pizzeria will be registered as an LLC, the tax system will be based on the simplified taxation system (STS), 15% of the pizzeria's profit.

• street banners, media advertising;
• active advertising on social networks;
• direct marketing;
• promotions, coupons, special offers;
• free tasting.

Costs are about 30,000 thousand rubles.

The target audience is city residents from 18 to 45 years old.

You need to take into account the following monthly expenses:

• Rent.
• Salary.
• Insurance deductions.
• Communal expenses.
• Advertising.
• Accounting.
• Fuel and lubricants (delivery).
• Other expenses.

The most significant payments are for staff salaries and rent for pizzeria premises. These payments will amount to up to 60% of revenue.

The organization's net profit per month will be from 180,000 rubles. Profitability is about 30%. With such indicators, you can count on a return on investment in the business in 2 years.

Least expensive option pizzeria business plan– pizza delivery: investments in organizing production will amount to a little more than 1,000,000 rubles. You will need equipment for parallel preparation of different types of pizza: a dough mixer, a topping chopper, assembling and baking pizza. Refrigeration equipment. The set will cost about 300,000 rubles.

The appropriate set of equipment and furniture for a pizza bar will cost approximately 1,500,000 rubles, for a pizzeria in a food court - 1,900,000 rubles. Here we purchase a set for thermal cooking, technological processing of products, refrigeration and neutral equipment, which will cost from 900,000 thousand rubles.

The most expensive restaurant is the minimum cost of furniture and pizzeria equipment will amount to about 2-3 million rubles.

Another very inexpensive option is a street kiosk selling pizza. Small kiosk in high traffic areas. Mini pavilion "Pizzeria" does not require bulky equipment, and can also be installed in shopping centers and food courts. Price – from 180,000 rubles.

To open a pizzeria you do not need any special knowledge, you need careful calculation, determination of the format of the pizzeria, compliance with the realities of life, and with these minimum requirements you can open a pizzeria from scratch, without special pizza-making skills.

For inspiration, you can read about the experience of a successful entrepreneur from Syktyvkar, who started his business with a small pizza delivery company, Fedor Ovchinnikov, who maintains an honest blog about this business in Russia. He invested about 1 million rubles in his business, now his network earns about 800,000,000 rubles a month.

Every day, for many of us, the topic of starting our own business becomes more and more relevant. The country is constantly shaken by economic crises, and we constantly have to worry about whether tomorrow at work our bosses will announce another upcoming layoff. Whereas, having your own, albeit small, business, you don’t have to worry about the coming day. However, many niches are already occupied at the moment; the competition in the market is such that it is not worth getting into this or that business. Nevertheless, there are still segments in which you can try to win your place under the Russian sun. So, let’s say, even despite the competition, opening a pizzeria can be a very good solution. A business plan, competent, with all the calculations and taking into account the market situation, will help a beginner in this business stay afloat at first, and then, perhaps, even win this race. This is exactly what we will discuss in our review.

So, how to open a pizzeria? The business plan presented below as an example will help you draw up your own document and assess your strengths.

Justification for choice

Some may have a completely logical question: “Why, in fact, is it proposed to consider a pizzeria business plan?” We answer. Yes, because you can never have too much pizza! And even if a similar establishment operates in a neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of this type, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, developing a business plan for a pizzeria for small town, it would be wisest to opt for a specialized mini-institution. After all, in the provinces, unlike in megacities, as a rule, not every city has them. And if, say, you don’t have a fairly large sum on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then who knows, perhaps quite soon the moment will come when you will need a business plan for a pizzeria on a larger scale.

A few words about the document itself

Regardless of what kind of business plan is being developed - whether a pizzeria is planned to open, a restaurant or another catering establishment - this document must consist of several sections that are required for consideration. It must certainly take into account some basic elements, as well as describe each step in detail and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. The first thing you need to do is study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the issue of business registration. Here you need to think about what type of activity and tax payment is best to choose. After this, you need to select the format of the establishment, and then calculate the cost of rent. In order for the latter to be minimal, you need to choose the premises wisely. After this, it is worth focusing on such an issue as personnel selection. Here, depending on the scale of the plan, you need to think about its number, wages, calculate the cost of uniforms, etc. Next comes compiling a list of equipment and justifying the need to purchase one or another type of equipment. Then the plan is described in detail and the last point will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the business you have started. Or about its complete futility.

Of course, today you can easily buy or even find a free ready-made pizzeria business plan. However, not a single template, albeit well-drafted document, can compare with one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

A novice entrepreneur is unlikely to set his sights on opening a restaurant, but if he has the required amount in his account, he can try opening a cafe. This option when opening your own pizzeria is considered the most expensive, however, it is also the most profitable. When developing a business plan for the Pizzeria cafe, you should first of all take into account that you will have to spend the most money on renting the premises. Expenses, depending on the location of the establishment and the city in which it is located, can vary from 100 to 300 thousand rubles. You will need to spend 20-30 thousand per employee on staff salaries. And you should have quite a lot of them - cooks, waiters, helpers, since the cafe format presupposes the presence on the menu not only of pizza, but also of another assortment, including alcoholic beverages. The purchase of equipment will cost at least 200,000. Plus a PR campaign, which, in the most conservative scenario, will cost about twenty thousand. Plus paperwork, room repairs and other expenses. In total, opening such a business will require at least $100,000. The profitability of the business will be about 350 thousand per month, and it will pay off in about a year.

Mini pizzeria: business plan

This establishment operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, since they will be lower, and you won’t have to hire many employees. A well-written business plan will help you understand how much you will have to spend at the initial stage. A pizzeria offering its products to-go is an option that can help you reduce your costs even further. That is, in this case you can limit yourself to a small area in trading floor with just a couple of tables and a sales counter, offering those who are especially hungry to eat your product without leaving the cash register, while the rest can take it with them. In principle, you don’t have to save money, but combine both options by adding a few more tables to the room, and the menu includes salads, snacks, coffee and beer. As for costs, rental costs will range from 30 to 100 thousand rubles, on equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about one hundred thousand a month, and recoup the costs in a year and a half.

Pizza delivery: business plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their supposed establishment. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can easily prepare such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, if you pose the question this way, you won’t earn much. But with a competent approach, such a pizzeria that provides delivery is considered the most budget-friendly and at the same time quite profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost approximately 10-15 thousand rubles, buy equipment at a minimum, about a hundred thousand, hire several cooks and couriers. In general, when opening, you can meet 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. You can get your money back in two years.

This is approximately what a business plan for a pizzeria of each format looks like. Next, we will touch in more detail on issues related to paperwork, renting premises, purchasing equipment, and searching for personnel. After all, they are all an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Your entire list of them should certainly contain your pizzeria business plan.

First of all, you need to formalize your activities. So, it could be like individual entrepreneurship, so Joint-Stock Company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes and there will be less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if planned) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented premises. Plus a conclusion from the SES, for which you will additionally need to provide honey. books of future personnel, rental agreement for premises, certificate of state registration. You will also need to have permit document from fire authorities.

Perhaps in the area where you are going to work, you will need some other papers, but you can find out more about this from the local authorities.

Room

The issue of renting premises must be approached very carefully. Firstly, this point should be taken into account: depending on the type of pizzeria, its area should be at least 50-250 “squares”. Secondly, it must meet some SES requirements. Not located in the basement, have connected and functioning communications, be divided into areas for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out the repairs on your own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when selecting a suitable area.

The location is also important, since both the amount of rent and the influx of customers depend on it. In the center, naturally, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering the issue of locating it on the outskirts means immediately putting an end to your enterprise. An establishment of this kind in a small settlement should be located where there are the most people. And residents of the provinces, as a rule, flock to the center. It's a different matter if you're in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many people really want to have a snack, and sometimes even a snack, without making unnecessary movements like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So it won’t be difficult to choose something suitable for yourself.

Equipment

The most expensive part of a business plan. You can, of course, reduce costs and purchase refurbished appliances, stoves and refrigerators or those that have already been used; however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and separate ones for each type of product. Fish and meat should not be stored in the same unit. You will also need a special dough mixer. It wouldn’t hurt to have one. You’ll have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other small items. You will also need to take into account the cost of uniforms for employees.

Staff

Regarding this issue, the main thing here is that the waiters are well-trained, and the cook is a chef, in the full sense of the word from the point of view of culinary art in general and competent preparation of pizza in particular. In general, it is not recommended to consider candidates from neighbors, students, the temporarily unemployed and other similar workers. You need to hire only qualified personnel with appropriate education.

Advertising

To promote your establishment, you need to use all available methods. Own website, advertising on radio, television, in newspapers, on poles, in the end. There is an opportunity - place hints that will lead visitors to the doors of your pizzeria, hire students so that you don’t get greedy. Carry out all kinds of promotions, arrange free children's parties, because children love pizza no less than adults. If not more. Over time, grateful clients will bring new visitors with them - the effect of word of mouth will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With a competent approach, a properly drawn up business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, competition in the market is quite high, but this does not mean that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then even aim for a restaurant. The main thing is to believe in yourself and have initial capital. And at the start you will need - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

The pizzeria is considered profitable business due to the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants in this area is only increasing every year, the market in many cities is not 100% filled. How to open a pizzeria? This type of business is considered quite profitable, but organizing the process requires consistency. Drawing up a business plan for “Opening a pizzeria” will allow you to get an idea of ​​the initial amount of investment, costs and expenses.

Competitor analysis

This market sector is characterized by fairly high competition; the entrepreneur must take into account the availability and location of public catering establishments in the same price segment. On average, the pizzeria market is growing annually by 25%; already in 2007, the market volume reached 160-175 million dollars, despite the fact that in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each of the large companies does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth in the segment of fast food pizzerias with delivery to your home or office.

According to experts, the market in Moscow and St. Petersburg is only 50% occupied, in the regions - 30%. This factor makes this type business is a very promising direction, so the answer to the question “Is it profitable to open a pizzeria?” unequivocally yes.

Which pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status; the dishes are prepared in elite restaurants and fast food chains. The choice of the type of institution determines the volume of financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quickest to pay for itself. The main costs in this case go to renting or building premises (300 thousand - 3.5 million), purchasing equipment will require another 170 thousand, monthly costs for staff salaries will be 170-200 thousand rubles. Monthly income is planned at 350 thousand, payback period - 1 year. The menu includes a wide range of dishes, many types of pizza. Competition in this niche is not very high; classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

This type of establishment specializes primarily in pizza; in this case, less investment is required, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in a shopping center and organize a pizza sales point there. This format requires a small number of personnel, and costs for the interior of the premises are also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The monthly profitability of a pizzeria in this case is 100 thousand, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen; a lot of time can be spent collecting all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• fire department report;
• confirmation of the conclusion of contracts for garbage removal, deratization, disinfection, cleaning of ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of an agreement for the installation of a fire alarm and panic button;
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget turns out to be lower than with the simplification and OSNO (basic taxation system). Issues related to UTII are regulated by municipalities; the possibility of switching to it should be clarified at the place of registration of the enterprise and place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () may be considered.

Selecting a location

Despite the fairly large concentration of pizzerias, the demand for them still remains at a high level. Buying and renting premises in the central areas of the city is quite expensive; many entrepreneurs prefer residential areas. They are home to a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias become overgrown very quickly regular customers who regularly visit them with their whole families. The pizzeria can also be placed in areas where there is a concentration of offices and educational institutions— the main visitors in this case are students and office employees who will regularly come here for lunch and dinner.

Costs in this case are determined depending on the type of establishment and area of ​​the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small establishment with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, region, and area of ​​the premises vary within 15 thousand rubles. — 3.5 million rubles.

Pizzeria premises

When choosing a room, it is also necessary to comply with certain requirements: it must be connected to sewerage, water supply and ventilation (exhaust).

It is prohibited to place a pizzeria in basements; due to the increased noise, difficulties may arise when organizing an establishment on the ground floor of a residential building.

A detached building or house with an area of ​​100 m is ideal, a third of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of establishment; regardless of financial capabilities, it is necessary to pay attention to its quality. For small production volumes, you should purchase equipment that requires manual labor.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks; it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (deck, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza pans, gravy boats, knives, etc. The cost of equipment depends on the brand and model; the price can vary between 100 - 300 thousand rubles.

Pizza delivery staff

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the cook. To acquire good culinary skills, a chef must undergo training for at least 6 months. Some restaurants hire staff from Italy or train them themselves.

The salaries of employees of a restaurant and a fast food pizzeria also differ; they are formed from the salary portion, a percentage of sales and tips. As the business develops, the need for personnel will increase, you will have to hire employees to deliver pizza, and the pizzeria may switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery is a great way to increase the profitability of an establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain period of time.

When targeting a pizzeria for delivery, it is necessary to take into account that Italian pizza cools down faster, so the establishment should include American pizza in its assortment.

Range

To make pizza you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the entire dish. The set of other ingredients (ham, mushrooms, seafood, fruits, etc.) is formed by the chef taking into account the preferences of the clients.

As practice shows, the assortment should include at least five types of pizza. Raw materials for production can be domestic or imported production. Most restaurant-type pizzerias use a combination option, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan “How to open a pizzeria” consists of several sections: market analysis, choice of format, collection necessary documents, choosing a location and premises, purchasing equipment, creating a menu. The payback period is usually 1-2 years.